"Listen...I've been searching the Web for Marketing information for over two years. Then one day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff
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files to your computer
Get Into The Marketing Mind Of Michael Senoff As He Shares
Marketing Secrets for Building a Successful Internet Marketing
Business
Hi! I’m Michael Senoff!
My goal is to help you seek a better life—to help you do more, be
more, dream more, and take more action than ever before. Jim
Peak, with
www.mysuccessgateway.com, asked to interview me in November,
2006. Jim interviews experts on marketing, advertising, and
personal development. Although I originally said no, Jim won me over
to his way of thinking—that of giving back to the world in an
unselfish way, through his work.
In this three-part, three-hour
interview by Jim Peak I will share with you some of the strategies
and secrets that make my Web-based audio marketing business, product
development, interviewing secrets, and much more really work—secrets
you can apply to build your own business. By listening to this
three-part interview, you will learn about...
How you can find solutions to what you need, as well as how you can save
your time and money by taking advantage of the wealth of audio information
on
www.hardtofindseminars.com
Descriptions of interviews I conducted
with key experts and millionaires
How I built my Web marketing business, what you will find on
my site and how to use it
Tips for audio interviewing,
copywriting, editing, distributing, marketing, and other
time-saving techniques
Testimonials of success stories from
others who continue to apply the principles and teachings
found on
www.hardtofindseminars.com
How I can assist you.
If you have the knack
for giving advice on marketing and business, then becoming a
marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well
trained consultants. Why not get paid for the advice you’re
giving away for free? More
click here.
“Making Big Money with Audio Interviews
Is
As Simple As Picking Up The Phone And Pushing Record.”
“How
I Make $100,000 a Year Recording
Audio Interviews"
When it comes to doing audio
interviews, I’m an expert. I don’t claim to be an authority on
any other subject but that one. And with more than one hundred
hours of audio on my site, you can probably tell I’ve been doing
it for a while and that I enjoy it.
But you might not know how I make
money off my audio interviews or how easy they are to create.
So in this interview, you’ll hear how I do it. You’ll hear about
my products and how I took a dying $10 book on Amazon,
negotiated an Joint Venture deal with its author, enhanced the
product with audio interviews so it could sell as a “system,”
and now sell it for thousands of dollars on my site.
And all I did was take someone
else’s expertise and run with it. It was unbelievably easy. And
there are plenty of experts like that one out there – with books
they’re not exactly sure what to do with.
Believe me, they’d jump at the
chance to have someone add life to their products.
But creating these kinds of high-end products isn’t the only
thing I share in this tell all interview.
In Part One, you’ll hear all about how I create compelling
audios interviews. You’ll hear how I find experts to interview
and how I negotiate for the exclusive rights to those interviews
– without ever asking anyone to sign a deal-killing contract.
You’ll Also Hear…
• Examples of how I’ve turned something simple into an expensive
product just by adding audio interviews.
• Why you should be recording all of your phone consultations.
• How I prepare for my interviews – You’ll never run out of
great questions to ask if you follow these quick and easy steps
for planning research.
• How I deliver the kind of interview questions I know my
audience is dying to hear.
• Why stories sell – and how to make sure the expert you’re
interviewing comes to the table with plenty of them to tell.
In Part Two, you'll learn some of the pitfalls I’ve seen people
stumble into and some ways to avoid them.
You’ll Also Hear…
• Why I would never publish a boring interview – especially not
one I give away free
• How I make sure all the CDs I send out have every inch of
their “audio real estate” covered.
• What Marquee Value is and how to use it to easily boost the
value of your products
• How to keep your ego in check so that you don’t
unintentionally ruin a good interview.
• Why you should make sure every audio you publish is edited to
perfection and tips on how to do that.
• How to negotiate a backend deal for all of your interviews.
Producing audio interviews is by far the best way to deliver
information in the 21st century. With Ipods and MP3s, you can
listen to recordings whenever and wherever you want – unlike
videos where your undivided attention has to be on the screen.
And audio interviews are easier
and cheaper to create than video because it doesn’t require a
big expensive production with scripts and cameras.
And I’ve found that the more audios I add to an existing
product, the more money I make off of it – plain and simple, The
More You Talk The More You Make. You can latterly talk your self
rich. So sit back and listen to copywriting expert Ben Settle grill me on the specifics of audio. You’ll be
amazed at how easy and lucrative it can be. Enjoy.
FREE REPORT reveals in
detail how you can take your own ordinary $28
book, e-book or even a concept you have and turn
it into a valuable information product you can
sell of up to $3,900 or more.
click
here
If you don't have the right attitude before
listening to any of the audio recordings on my
site, they won't do you a bit of good. So the first thing you need
to do to be successful is to get your attitude right. Because if
you're not right on the inside, your not going to be right on the
outside. Without the right attitude what you hear on
hardtofindseminars.com will go in one ear and out the other. And I
don't want that to happen to you. Life is short and I'd rather you
not be wasting your time. This short nine minute recording is about
how how to get your attitude right. It's about how to take back your
mind. It's about believe and faith. Faith in your self. It's the
shortest audio recording on my site, yet the most powerful. That's
why it's first on this page. This message has been used to motivate
thousands of people all over the world. It is recognized as one of
the most dynamic motivational talks ever made. I hope it will
inspire you to listen to many of my other audio recordings. I hope
it will give you the courage to believe in your self. All the tools
for success are here at hardtofindseminar.com But your attitude must
be right first. This clip is nine minutes. The full version of
this recording is 34 minutes. The man who gave this speech took
$5,000 and turned it into $300 million in five years. He netted over
$30 million, created over 800 millionaires, and has created over 78
corporations. How did he do it? It all started with this message. If
you would like the entire speech
click here
What To Look For When It Comes To Marketing Consulting Opportunities
Nido is 24 years old and is very
interested in becoming an marketing consultant. He already does
Marketing Consulting for friends and family members who own businesses but
he would like to branch out using a more systematized approach. He
called me with the eight major questions that he had about the HMA System
and how to get started helping businesses make more money as a marketing
consultant. You hear detailed answers to these eight questions.
How is the HMA System different than all of the
other marketing systems out there?
How do you get clients?
Are there specific types of clients that work
better than others?
How many clients can you work with per month?
How do you charge for your services?
What percentage can you grow your client’s business
Would it be possible for me to work with clients
from Europe or the Middle East
Is the HMA System the same as what Jay Abraham
teaches?
Listen as I explain in details the core projects that
you will most often use with your clients.
If you have the knack
for giving advice on marketing and business, then becoming a
marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well
trained consultants. Why not get paid for the advice you’re
giving away for free? More
click here.
The Price Of Success
An Interview On Strategic Pricing
Pricing is critical. Most
businesspeople know that. Your goods and services are why you’re in
business to begin with, and pricing them correctly is how you’re
going to stay in business. Now, even an idiot knows he’s not going
to stay afloat buying eggs at a dollar each and selling them at $10
a dozen, right?
So why is it that so many smart businesspeople think they need to
lower their prices in order to stay profitable?
There are a lot of myths floating around the business world about
pricing, and that’s why this audio is so important. In it, you’re
going to meet a strategic pricing expert named Larry who’ll show you
exactly how to stay competitive by raising your prices and
maintaining your profit margins.
Here are a few of the pricing issues covered in this interview
• The three basic rules you absolutely must know if you want loyal
customers paying premium prices
• How responding with the word “so…” to shoppers will lead to a sale
more often than not
• What a “price buyer” is, how to spot one, and why you shouldn’t
care about pleasing them
• Why most people don’t really make purchases based on price, even
though they think they do – and the actual reasons why they’ll break
out their wallets
• The two things that customers will do to try to beat up a sales
rep on price – and the ways you can turn the table on them
• How increasing volume actually decreases your profit margin and
what you should do instead
It seems like most people price out of panic. They worry about what
their competition is doing. They become intimidated by customers who
say they’re only going to buy the lowest priced goods. Or, they
lower their prices in hopes of making it up in volume. And as Larry
explains, “business is a game of margins and not a game of volume.
If you maintain margins, you’re going to be profitable.” And after
you listen to this interview, you’ll know exactly how to do it.
So sit back and listen to the most effective ways to price your
goods and services from someone who knows. This interview is about
an hour long, and after you listen to it you’ll have a better
understanding of how the game of pricing is played -- and how to
succeed at it. Enjoy.
If you have the knack
for giving advice on marketing and business, then becoming a
marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well
trained consultants. Why not get paid for the advice you’re
giving away for free? More
click here.
You don't want to waste a second
hearing or reading anything from my site and then forgetting most of
it a week later. This interview is so important for your success
that I have placed it first on my site. Here's way. Face it, for you
to succeed in today's competitive environment, intelligence and
motivation are only going to take you so far. You need a competitive
advantage over your competition. You need to understand how you can
improve your study skills. I think you're going to really enjoy
these two interviews with Paul Stevens. Paul is a learning expert.
These interviews will help you understand the elements of study
skills. You'll learn what to do to learn the materials on my sites
more effectively. You'll learn how to process your learning so it
becomes part of your understanding. You'll learn some tricks so you
can produce evidence of your knowledge and understanding. The key
skills covered in these interviews include: listening • note taking
• concentration • summarizing • reading comprehension • memorization
• time management • and more! These abilities are vital to your
success throughout every stage of learning. Mastering these skills
can propel you far ahead of your competition. The benefits will last
a lifetime.. All you have to do is listen to these interviews and
practice the simple steps described in these recordings. Use these
tips and supercharge your learning so you can learn even more great
money making information from my web sites
www.hardtofindseminar.com
If you have the knack
for giving advice on marketing and business, then becoming a
marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well
trained consultants. Why not get paid for the advice you’re
giving away for free? More
click here.
How Do I Convince Clients To Try My Marketing Services When I Don’t Have
ANY Experience At All? And Other Urgent Questions For A Marketing
Genius
In this audio, marketing students from
all over the world ask Richard their most pressing questions, and even an
experienced marketing consultant could learn a thing or two from the
answers.
As always, Richard delivers the kind
of advice and guidance you can’t get from some generic marketing book. And
the thing about Richard is: he really cares about every question, so you
know he’s giving you the most relevant answer possible.
Here are some of the questions you’ll hear:
• How can I market my business with little or no money?
• How do I convince potential clients that I can get the job done?
• What’s the number-one expectation that clients have when they employ you
as a consultant?
• I have contingency contracts, I’ve done the work but they’re not
implementing… How do I get paid?
• How do you tell an ego-driven business owner that he’s the problem?
• What is the quickest way to get through to the decision maker and capture
corporate clients?
• How do you divide your time between prospecting for new clients and
servicing existing ones?
• How can I expand my services globally?
• And much, much more
Richard also goes over the three things you can do that will position you as
an expert in your field. And if you’re not sure how to price yourself so
that you stay competitive in the marketplace.
This recording session has something for everyone -- from the novice to the
expert.
Honestly, you can only gain from listening to these Q-and-A sessions with
Richard.
He has a wealth of information. So sit
back and listen as Richard fields some pretty tough questions about being a
HMA Marketing Consultant.
If you have the knack
for giving advice on marketing and business, then becoming a
marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well
trained consultants. Why not get paid for the advice you’re
giving away for free? More
click here.
Here's your rare look deep into the mind and
personality of Jay Conrad Levinson the Father of Guerrilla Marketing.
I am pleased to present you with an incredible interview with the Father of
Guerrilla Marketing, Jay Conrad Levinson. Jay Conrad Levinson is the author of
the best-selling marketing book series in history, Guerrilla Marketing, plus 30
other business books. His Guerrilla concepts have influenced marketers so much
that today his books appear in 39 languages, and are required reading for many
MBA programs worldwide.
Jay was the Senior Vice President at J. Walter Thompson and in Europe as
Creative Director at Leo Burnett Advertising. He writes a monthly column for
Entrepreneur Magazine and articles for Incorporated Magazine. Here is what you’re going to learn in this fascinating interview.
You'll learn what Jay Conrad Levinson’s first job was in advertising. You will
learn the secret Jay learned from Hugh Hefner when he worked at Playboy. Hear
how many hours a week Jay worked, and why it has never changed for 32 years.
Wait until you hear what Jay’s father did in his 9:00 to 5:00 job. Learn the
story of how Jay got a 33% response with a one-page, direct mail sales letter.
Hear a little secret of what Jay considers the most important thing he has ever
learned in marketing. Learn Jay’s favorite two books.
Did you know that Jay plays Poker? Find out on what night. Learn how a literary
agent can help you sell millions of books. Hear how much Jay made in royalties
on his very first book. Find out what edition of Jay’s Guerilla Marketing book
is his biggest seller. Learn the key to how to get your book published, printed,
and looking as good as any book in the bookstore for only $10.
Get the 800-number to the best postcard pack people in the United States. Learn
the reason why 90% of all marketing campaigns fail. You'll discover the best day
of the week for making money online. You'll get the links websites for Internet
market research. Hear the truth about the Got Milk commercials? Learn how to
write a 7-sentence Guerilla Marketing plan in five minutes. You'll hear Jay’s
philosophy on money.
Finally, learn Jay’s true Guerrilla I.Q. personality and take the same exact
personality test as you listen to this interview. Have a pen and paper ready.
Put on your seatbelts and let’s learn from the father of Guerrilla Marketing,
Jay Conrad Levinson. Interview was on 02-19-04 and last 112 minutes.
If you have the knack
for giving advice on marketing and business, then becoming a
marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well
trained consultants. Why not get paid for the advice you’re
giving away for free? More
click here.back to index
How a Full-time Minister Used Audio
Interviews To Double His Sales And Put His Business On "Automatic"
If you are a sales person who relies on cold calling
or going door-to-door to try to generate leads, then this audio will
benefit you tremendously! Here’s the background:
Tony is a full-time minister who has been trying to
support himself on his own so that the church wouldn’t need to
support him and his family. Over the past few years, he’s
tried a few business ventures that were initially successful but
didn’t do well after a while.
He’s currently a sales representative for a company
that helps businesses to lower their electric bills.
Basically, Tony is making a full-time effort pounding the pavement
attempting to make his sales presentation to business owners.
Although Tony’s only been with the company for a few months, he’s
found that it’s pretty easy to get in to make the presentation and
his closing rate is 50%, which in my opinion is pretty good.
Listen as Tony and I role play a typical presentation
of how his company can reduce a business’s electric bill
significantly. It’s a very well organized, sophisticated
presentation that Tony does using flip charts and doing calculations
from the business owner’s electric bill to determine if the business
is a qualified prospect.
So, where are Tony’s frustrations and how can I help
him? Since he’s got a good closing rate, he needs to put
himself in front of more business owners than he can by going
door-to-door. He needs a way to leverage himself in a way
other than doing face to face presentations.
You will hear me come up with several ideas for Tony
to accomplish his goal of leveraging himself:
Create a PowerPoint presentation from his current
marketing material, add audio to it, and then put it on the
Internet – much like the Articulate presentation that I provide
for HMA Consultants.
Send postcards to prospects directing them to the
online presentation.
Get someone to do a recorded interview with Tony
and put that audio interview online.
Tony could actually record himself giving his
presentation to a real business owner over the phone. This
would be a believable and compelling presentation that would
contain a business owner’s points of view as well as typical
questions that are asked during a presentation.
Make a CD that contains his recorded interviews
as well as the marketing presentation itself and send that to
prospective customers. With this idea, I suggested that
Tony provide everything necessary to sign up for the service
along with the CD package so that he wouldn’t even have to go
out to get a signature.
Using the same CD mentioned above, find companies
that would be willing to endorse Tony and his service.
Create Joint Ventures with these companies and allow them to
give the CD to their customers as a gift to help them save money
on their power bills.
Be sure to get testimonials from satisfied
customers of his company’s service. Since Tony has only
been with the company for a few months, the companies that he
made sales to haven’t yet realized their savings. Perhaps
his fellow sales reps could provide some testimonials from their
clientele.
Tony could contact the local media, positioning
himself as an expert in saving businesses money on their
electric bills. The media would be interested in this and
would broadcast Tony’s message to thousands of people.
I suggest that Tony take a risk-free trial of my
Audio Marketing Secrets (AMS) product which contains everything he
would need to know to develop and create an audio information
product. Since Tony doesn’t have a lot of money to invest
hiring people to help him in the creation of his information
product, I suggest that he do it all himself with the help of my AMS
product.
If you have the knack for
giving advice on marketing and business, then becoming a marketing
consultant might be a good fit for you. The worse our economy
gets, the better the opportunity for well trained consultants. Why
not get paid for the advice you’re giving away for free? More
here
Gary C, CEP®, MCEP, EPS, CSA®, RFC,
CCA™, CEA™, CEA® is one of the most knowledgeable people I have ever met
when it comes to the subject of asset protection. This interview is based on
Gary's decades of personal and professional experience. Gary was a business
owner first before he became an asset protectionist. He's learned how to
protect his assets through real world experience, not just theory.
In this seminar, special emphasis is placed on the mechanics of the various
entities including much needed information on business structures like 1)
Sole Proprietorships; 2) Partnerships; 3) Corporations; 4) Limited
Partnerships; 5) Limited Liability Companies; 6) Trusts; 7) Retirement Plans
and more; 8 Foreign Corporations as Entities; and more.
You’ll hear how to survive lawsuits, frustrate creditors, and discourage
predatory litigation. You’ll discover how you can go bankrupt but still
legally prosper and get on with your life. Gary also discusses how being on
disability or being on Social Security doesn’t mean that you can’t earn more
money.
You’ll also learn some strategies to protect your assets if you are a rental
property owner or if you are in the process of developing raw land. It all
has to do with creating multiple, separate Limited Liability Companies.
Listen carefully as Gary gives a detailed explanation of how you can buy a
home at a 70% discount both ethically and legally.
There are too many jewels in this interview on Asset Protection to list here
so I strongly advise that you listen more than once. After your mind stops
reeling with possibilities, I have no doubt that you will be investigating
some of Gary’s strategies in more detail. Enjoy!
If you have the knack
for giving advice on marketing and business, then becoming a
marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well
trained consultants. Why not get paid for the advice you’re
giving away for free? More
click here.
The Real
Deal:
Four Real-Life Joint Venture Success Stories
This audio comes straight from the trenches. In it,
you’ll meet four successful Joint Venture experts with four different
approaches to joint venturing. You’ll hear each of their stories – the steps
they took to get to where they are and the regrets they’ve had along the
way. But best of all, you’ll be able to see how they’ve molded the concept
of Joint Ventures to meet their business styles and goals.
In addition to their stories, they also share tips, tricks and advice on
what has and hasn’t worked for them.
Here’s a brief overview of each interview:
Interview One: You’ll meet a man who made a deal with the owner of a
third party logistics company to save several small businesses money on
their shipping rates. Because he never took “no” for an answer, he’s
brokered many deals – including one that pays him a residual of $3,000-
$4,000 a month. And thanks to the residuals he’s collecting from his JV
deals, he now only works part time at his “real job” -- just for benefits.
In the interview, I also point out a few additional areas that he can expand
on to make even more money off of his deals.
Interview Two: You’ll hear how this man uses an auto-responder and a
website to easily do the job of 150 reps. He says his goal is to make a
million dollars a month and when you hear about the deals he’s brokering,
you’ll realize he’s probably not exaggerating. He says there’s tons of joint
venture deals to be made out there because “there’s never a shortage of
problems.” And according to him, all you need to do is “look for those
problems and fix them.”
Interview Three: This man is a real wheeler and dealer. Listen to how
he leverages every deal to create another. For example, he wrote a book
where he interviewed business experts and ended up bartering deals with
them. Then he turned around and used those experts’ names to build
credibility and barter even more (and more) deals.
Interview Four: In this interview, you’ll meet a man who used to
think face-to-face meetings were the best way to barter deals. But that
meant he was limited to about an hour’s drive of his house. Listen to how he
changed all that just by using direct mail, a fax and a phone. He says the
best part of his new home-based approach is that it allows him to find
people who are already interested instead of trying to make uninterested
people become interested.
One thing these Joint Venture experts seem to agree on is that you don’t
need to have everything perfect before you get out there – the most
important thing is getting out there. So sit back and listen to how the
experts make their deals. More details on Joint Venture marketing
click here
Here’s an interview with a honest to goodness Joint Venture deal making master
we’ll call Mr. JV. Mr. JV began his career in Joint Ventures 20 years ago in
South Africa. He deals mainly with small to medium sized businesses all over the
world.
If you’ve been studying business deal making or joint ventures, you’ll be
pleasantly surprised by this interview. Mr. JV. presents Joint Venturing in a
simple, down-to-earth fashion that you’ll understand and learn a great deal
from. You’ll hear about real life deals with real people in the real world.
His international organization teaches people how to broker joint venture
deals with no risk and unlimited opportunity. He teaches students how to link
people together and to get paid for it by using existing resources.
In this interview, you’ll learn how to position your self as a “middle man”
for setting up deals where you share the profits. If you’re a business owner,
you’ll learn how to arrange a joint venture deal for yourself.
You learn how to think logically about removing cost and risk for each deal
you make. Lean how to master strategic issues such as:
· What is fair for each person involved
· How is true profit calculated
· How each person will be paid
· When each person will be paid
You'll hear why joint ventures are more about psychology and human nature
than mere contracts. Since human nature is so important in the creation and
success of joint ventures, you’ll have to be realistic and not expect every deal
to go smoothly. Each player in a deal must go into the venture with an
optimistic idea that it will last for a long time.
If you want to learn a way to restore your financial dignity, joint ventures
can be a great solution. If you’re a senior who wants to work but can’t get a
job or a young people coming out of school or a person who has been laid off
from your job or even just someone who wants to improve their lifestyle and not
be locked in sitting behind a desk, keep reading.
Being an effective joint venture deal maker may be for you. You don’t have
to be a salesperson. It’s really about understanding. If you can help someone to
get what they want, you can get paid for it.
In addition to this interview, you’ll learn about ongoing education and
support for people who want to create financial independence using Joint
Ventures. Each of these resources holds a wealth of free information about Joint
Ventures and about his programs and philosophies. More details on Joint Venture
Magic
click here
This is a consultation that I did
with a lady named Sherda. It seems that Sherda’s dream to start an
e-commerce site was shattered because the company that she hired for
assistance not only did her many disservices, but cost her a great
deal of money. At wits end, Sherda contacted me for advice. I was so
touched by her plight that I agreed to do a one-hour consultation
with her to talk about her current e-commerce site’s failure. We
then talked at length about how to set up a successful business
selling information products. This consultation is a treasure for
anyone who is in a quandary about how to get ideas for an
information product and how to turns those ideas into a reality and
a success. It all stems from identifying your “passion” and then
implementing the ideas that I suggest to Sherda. The possibilities
are endless! You will hear how a conversation starting out with a
very discouraged Sherda turned into an exciting new adventure that
she just couldn’t wait to begin! Michael: So, what I’m getting at if
you’re going to sell something, I would really advise thinking about
selling information. The best business in the world, the best thing
to sell is to sell information. Print out and read the transcripts
To Read On To Claim $700 Worth Of World Class Pre Owned Marketing
Books, CDs, Tapes Or Videos Absolutely
FREE REPORT reveals in detail how you can take your own ordinary $28
book, e-book or even a concept you have and turn it into a valuable
information product you can sell of up to $3,900 or more.
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