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Telephone Audio Interviews - - Meet The
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michael@michaelsenoff.com Welcome
to the world’s #1
FREE business advice
audio interview site on the planet.
Over the
last five years, I’ve interviewed
hundreds of the world's best marketing minds and now you can download
these interviews for free.
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Below are 162 of the most
listened to telephone audio interviews Simply click the blue
hyperlinks below that interest you the most, read the description of the
topic and play the audio recording. It's fast, easy
and always free.
(You may download and listen to
all recordings in their entirety right now!)
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How Do I Convince Clients To Try My Marketing Services When I Don’t Have
ANY Experience At All? And Other Urgent Questions For A Marketing
Genius
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In this audio, marketing students from
all over the world ask Richard their most pressing questions, and even an
experienced marketing consultant could learn a thing or two from the
answers.
As always, Richard delivers the kind
of advice and guidance you can’t get from some generic marketing book. And
the thing about Richard is: he really cares about every question, so you
know he’s giving you the most relevant answer possible.
Here are some of the questions you’ll hear:
• How can I market my business with little or no money?
• How do I convince potential clients that I can get the job done?
• What’s the number-one expectation that clients have when they employ you
as a consultant?
• I have contingency contracts, I’ve done the work but they’re not
implementing… How do I get paid?
• How do you tell an ego-driven business owner that he’s the problem?
• What is the quickest way to get through to the decision maker and capture
corporate clients?
• How do you divide your time between prospecting for new clients and
servicing existing ones?
• How can I expand my services globally?
• And much, much more
Richard also goes over the three things you can do that will position you as
an expert in your field. And if you’re not sure how to price yourself so
that you stay competitive in the marketplace.
This recording session has something for everyone -- from the novice to the
expert.
Honestly, you can only gain from listening to these Q-and-A sessions with
Richard.
He has a wealth of information. So sit
back and listen as Richard fields some pretty tough questions about being a
HMA Marketing Consultant.
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If you don't have the right attitude before
listening to any of the audio recordings on my
site, they won't do you a bit of good. So the first thing you need
to do to be successful is to get your attitude right. Because if
you're not right on the inside, your not going to be right on the
outside. Without the right attitude what you hear on
hardtofindseminars.com will go in one ear and out the other. And I
don't want that to happen to you. Life is short and I'd rather you
not be wasting your time. This short nine minute recording is about
how how to get your attitude right. It's about how to take back your
mind. It's about believe and faith. Faith in your self. It's the
shortest audio recording on my site, yet the most powerful. That's
why it's first on this page. This message has been used to motivate
thousands of people all over the world. It is recognized as one of
the most dynamic motivational talks ever made. I hope it will
inspire you to listen to many of my other audio recordings. I hope
it will give you the courage to believe in your self. All the tools
for success are here at hardtofindseminar.com But your attitude must
be right first. This clip is nine minutes. The full version of
this recording is 34 minutes. The man who gave this speech took
$5,000 and turned it into $300 million in five years. He netted over
$30 million, created over 800 millionaires, and has created over 78
corporations. How did he do it? It all started with this message.
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What To Look For When It Comes To Marketing Consulting Opportunities
Nido is 24 years old and is very
interested in becoming an marketing consultant. He already does
Marketing Consulting for friends and family members who own businesses but
he would like to branch out using a more systematized approach. He
called me with the eight major questions that he had about the HMA System
and how to get started helping businesses make more money as a marketing
consultant. You hear detailed answers to these eight questions.
- How is the HMA System different than all of the
other marketing systems out there?
- How do you get clients?
- Are there specific types of clients that work
better than others?
- How many clients can you work with per month?
- How do you charge for your services?
- What percentage can you grow your client’s business
- Would it be possible for me to work with clients
from Europe or the Middle East
- Is the HMA System the same as what Jay Abraham
teaches?
Listen as I explain in details the core projects that
you will most often use with your clients.
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The Price Of Success
An Interview On Strategic Pricing
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Pricing is critical. Most
businesspeople know that. Your goods and services are why you’re in
business to begin with, and pricing them correctly is how you’re
going to stay in business. Now, even an idiot knows he’s not going
to stay afloat buying eggs at a dollar each and selling them at $10
a dozen, right?
So why is it that so many smart businesspeople think they need to
lower their prices in order to stay profitable?
There are a lot of myths floating around the business world about
pricing, and that’s why this audio is so important. In it, you’re
going to meet a strategic pricing expert named Larry who’ll show you
exactly how to stay competitive by raising your prices and
maintaining your profit margins.
Here are a few of the pricing issues covered in this interview
• The three basic rules you absolutely must know if you want loyal
customers paying premium prices
• How responding with the word “so…” to shoppers will lead to a sale
more often than not
• What a “price buyer” is, how to spot one, and why you shouldn’t
care about pleasing them
• Why most people don’t really make purchases based on price, even
though they think they do – and the actual reasons why they’ll break
out their wallets
• The two things that customers will do to try to beat up a sales
rep on price – and the ways you can turn the table on them
• How increasing volume actually decreases your profit margin and
what you should do instead
It seems like most people price out of panic. They worry about what
their competition is doing. They become intimidated by customers who
say they’re only going to buy the lowest priced goods. Or, they
lower their prices in hopes of making it up in volume. And as Larry
explains, “business is a game of margins and not a game of volume.
If you maintain margins, you’re going to be profitable.” And after
you listen to this interview, you’ll know exactly how to do it.
So sit back and listen to the most effective ways to price your
goods and services from someone who knows. This interview is about
an hour long, and after you listen to it you’ll have a better
understanding of how the game of pricing is played -- and how to
succeed at it. Enjoy.
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How Do I Convince Clients To Try My Marketing Services When I Don’t Have
ANY Experience At All? And Other Urgent Questions For A Marketing
Genius
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In this audio, marketing students from
all over the world ask Richard their most pressing questions, and even an
experienced marketing consultant could learn a thing or two from the
answers.
As always, Richard delivers the kind
of advice and guidance you can’t get from some generic marketing book. And
the thing about Richard is: he really cares about every question, so you
know he’s giving you the most relevant answer possible.
Here are some of the questions you’ll hear:
• How can I market my business with little or no money?
• How do I convince potential clients that I can get the job done?
• What’s the number-one expectation that clients have when they employ you
as a consultant?
• I have contingency contracts, I’ve done the work but they’re not
implementing… How do I get paid?
• How do you tell an ego-driven business owner that he’s the problem?
• What is the quickest way to get through to the decision maker and capture
corporate clients?
• How do you divide your time between prospecting for new clients and
servicing existing ones?
• How can I expand my services globally?
• And much, much more
Richard also goes over the three things you can do that will position you as
an expert in your field. And if you’re not sure how to price yourself so
that you stay competitive in the marketplace.
This recording session has something for everyone -- from the novice to the
expert.
Honestly, you can only gain from listening to these Q-and-A sessions with
Richard.
He has a wealth of information. So sit
back and listen as Richard fields some pretty tough questions about being a
HMA Marketing Consultant.
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How a Full-time Minister Used Audio
Interviews To Double His Sales And Put His Business On "Automatic"
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If you are a sales person who relies on cold calling
or going door-to-door to try to generate leads, then this audio will
benefit you tremendously! Here’s the background:
Tony is a full-time minister who has been trying to
support himself on his own so that the church wouldn’t need to
support him and his family. Over the past few years, he’s
tried a few business ventures that were initially successful but
didn’t do well after a while.
He’s currently a sales representative for a company
that helps businesses to lower their electric bills.
Basically, Tony is making a full-time effort pounding the pavement
attempting to make his sales presentation to business owners.
Although Tony’s only been with the company for a few months, he’s
found that it’s pretty easy to get in to make the presentation and
his closing rate is 50%, which in my opinion is pretty good.
Listen as Tony and I role play a typical presentation
of how his company can reduce a business’s electric bill
significantly. It’s a very well organized, sophisticated
presentation that Tony does using flip charts and doing calculations
from the business owner’s electric bill to determine if the business
is a qualified prospect.
So, where are Tony’s frustrations and how can I help
him? Since he’s got a good closing rate, he needs to put
himself in front of more business owners than he can by going
door-to-door. He needs a way to leverage himself in a way
other than doing face to face presentations.
You will hear me come up with several ideas for Tony
to accomplish his goal of leveraging himself:
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Create a PowerPoint presentation from his current
marketing material, add audio to it, and then put it on the
Internet – much like the Articulate presentation that I provide
for HMA Consultants.
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Send postcards to prospects directing them to the
online presentation.
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Get someone to do a recorded interview with Tony
and put that audio interview online.
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Tony could actually record himself giving his
presentation to a real business owner over the phone. This
would be a believable and compelling presentation that would
contain a business owner’s points of view as well as typical
questions that are asked during a presentation.
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Make a CD that contains his recorded interviews
as well as the marketing presentation itself and send that to
prospective customers. With this idea, I suggested that
Tony provide everything necessary to sign up for the service
along with the CD package so that he wouldn’t even have to go
out to get a signature.
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Using the same CD mentioned above, find companies
that would be willing to endorse Tony and his service.
Create Joint Ventures with these companies and allow them to
give the CD to their customers as a gift to help them save money
on their power bills.
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Be sure to get testimonials from satisfied
customers of his company’s service. Since Tony has only
been with the company for a few months, the companies that he
made sales to haven’t yet realized their savings. Perhaps
his fellow sales reps could provide some testimonials from their
clientele.
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Tony could contact the local media, positioning
himself as an expert in saving businesses money on their
electric bills. The media would be interested in this and
would broadcast Tony’s message to thousands of people.
I suggest that Tony take a risk-free trial of my
Audio Marketing Secrets (AMS) product which contains everything he
would need to know to develop and create an audio information
product. Since Tony doesn’t have a lot of money to invest
hiring people to help him in the creation of his information
product, I suggest that he do it all himself with the help of my AMS
product.
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What Will You Do When Your Personal Assets
Are Seized To Satisfy A Judgment Against Your Business?
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Gary C, CEP®, MCEP, EPS, CSA®, RFC,
CCA™, CEA™, CEA® is one of the most knowledgeable people I have ever met
when it comes to the subject of asset protection. This interview is based on
Gary's decades of personal and professional experience. Gary was a business
owner first before he became an asset protectionist. He's learned how to
protect his assets through real world experience, not just theory.
In this seminar, special emphasis is placed on the mechanics of the various
entities including much needed information on business structures like 1)
Sole Proprietorships; 2) Partnerships; 3) Corporations; 4) Limited
Partnerships; 5) Limited Liability Companies; 6) Trusts; 7) Retirement Plans
and more; 8 Foreign Corporations as Entities; and more.
You’ll hear how to survive lawsuits, frustrate creditors, and discourage
predatory litigation. You’ll discover how you can go bankrupt but still
legally prosper and get on with your life. Gary also discusses how being on
disability or being on Social Security doesn’t mean that you can’t earn more
money.
You’ll also learn some strategies to protect your assets if you are a rental
property owner or if you are in the process of developing raw land. It all
has to do with creating multiple, separate Limited Liability Companies.
Listen carefully as Gary gives a detailed explanation of how you can buy a
home at a 70% discount both ethically and legally.
There are too many jewels in this interview on Asset Protection to list here
so I strongly advise that you listen more than once. After your mind stops
reeling with possibilities, I have no doubt that you will be investigating
some of Gary’s strategies in more detail. Enjoy!
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You Will Be Shocked And Amazed To Learn How Easy Joint Venture Deal Making
Can Be
Here’s an interview with a honest to goodness Joint Venture deal making master
we’ll call Mr. JV. Mr. JV began his career in Joint Ventures 20 years ago in
South Africa. He deals mainly with small to medium sized businesses all over the
world.
If you’ve been studying business deal making or joint ventures, you’ll be
pleasantly surprised by this interview. Mr. JV. presents Joint Venturing in a
simple, down-to-earth fashion that you’ll understand and learn a great deal
from. You’ll hear about real life deals with real people in the real world.
His international organization teaches people how to broker joint venture
deals with no risk and unlimited opportunity. He teaches students how to link
people together and to get paid for it by using existing resources.
In this interview, you’ll learn how to position your self as a “middle man”
for setting up deals where you share the profits. If you’re a business owner,
you’ll learn how to arrange a joint venture deal for yourself.
You learn how to think logically about removing cost and risk for each deal
you make. Lean how to master strategic issues such as:
· What is fair for each person involved
· How is true profit calculated
· How each person will be paid
· When each person will be paid
You'll hear why joint ventures are more about psychology and human nature
than mere contracts. Since human nature is so important in the creation and
success of joint ventures, you’ll have to be realistic and not expect every deal
to go smoothly. Each player in a deal must go into the venture with an
optimistic idea that it will last for a long time.
If you want to learn a way to restore your financial dignity, joint ventures
can be a great solution. If you’re a senior who wants to work but can’t get a
job or a young people coming out of school or a person who has been laid off
from your job or even just someone who wants to improve their lifestyle and not
be locked in sitting behind a desk, keep reading.
Being an effective joint venture deal maker may be for you. You don’t have
to be a salesperson. It’s really about understanding. If you can help someone to
get what they want, you can get paid for it.
In addition to this interview, you’ll learn about ongoing education and
support for people who want to create financial independence using Joint
Ventures. Each of these resources holds a wealth of free information about Joint
Ventures and about his programs and philosophies. More details on Joint Venture
Magic
click here
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An Introduction To Information
Product Development.
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This is a consultation that I did
with a lady named Sherda. It seems that Sherda’s dream to start an
e-commerce site was shattered because the company that she hired for
assistance not only did her many disservices, but cost her a great
deal of money. At wits end, Sherda contacted me for advice. I was so
touched by her plight that I agreed to do a one-hour consultation
with her to talk about her current e-commerce site’s failure. We
then talked at length about how to set up a successful business
selling information products. This consultation is a treasure for
anyone who is in a quandary about how to get ideas for an
information product and how to turns those ideas into a reality and
a success. It all stems from identifying your “passion” and then
implementing the ideas that I suggest to Sherda. The possibilities
are endless! You will hear how a conversation starting out with a
very discouraged Sherda turned into an exciting new adventure that
she just couldn’t wait to begin! Michael: So, what I’m getting at if
you’re going to sell something, I would really advise thinking about
selling information. The best business in the world, the best thing
to sell is to sell information. Print out and read the transcripts
To Read On To Claim $700 Worth Of World Class Pre Owned Marketing
Books, CDs, Tapes Or Videos Absolutely
FREE REPORT reveals in detail how you can take your own ordinary $28
book, e-book or even a concept you have and turn it into a valuable
information product you can sell of up to $3,900 or more.
click here
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How To Buy Newspaper
Advertising Without Loosing The Shirt Off Your Back
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This exclusive interview with Greg
G., the founder of a top newspaper consulting firm in the South, is
chalked full of the insider tips of how you can get the best rates in
newspaper advertising to help you grow your business to the fullest.
Greg worked in the newspaper industry for more than 20 years and was
Vice President of Circulation for the Lexington Herald Leader, an
integral member of the second largest newspaper group in the country.
We discuss the life of a newspaper advertising representative and how
they have evolved from being mere order takers to being highly educated
and knowledgeable professionals in both advertising and marketing.
You will hear what motivates a sales rep and what their responsibilities
are to the newspaper as well as to their customers. You’ll want to
take notes when Greg and I talk about why it is extremely important to
develop a good working relationship with your ad representative and why
you need to be honest about your budget and what you want to achieve in
your advertising. Other insider secrets to listen for are:
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How you can get a full page ad for
the price of a quarter-page ad
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Becoming aware of stand-by sales
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What remnant sales are and how to
negotiate them
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Using giveaways to anchor your ad
space
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How to negotiate getting a low “12
times” rate for a one-time trial ad
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Getting to know who to contact in
the newspaper’s newsroom in order to use the Calendar section of the
newspaper to advertise your business through announcements and
sponsoring of events
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… and much, much more!
This interview is a great
opportunity to get to know how a newspaper’s sales department is
organized and segmented. I hope it will get you excited about the
possibilities of advertising in newspapers for a lot less money than you
ever dreamed. This recording is 25 minutes. Here's another recording
about insider secrets on newspaper advertising.
Click here
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A New Way To Get Clients Without Face To Face Selling.
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HMA Consultant, Jordan S, was interested in how to market consulting
services to the thousands to PayPal Store Owners in order to generate new
HMA clients. Listen as I walk Jordan through some great ideas about
ways to contact PayPal Store Owners and how then to market to the Store
Owners’ business customers without even having to be there!
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Discover what the PayPal Store Owner’s Hidden Marketing Asset is – His
customer base. You will learn how to get your hands on a database
containing contact information for these customers by using an
already-existing PayPal service that most people aren’t even aware of.
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You’ll learn proven methods to get the
PayPal Store Owners’ attention and how to get them interested in your
proposal.
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Hear my advice about what to say to
entice the Store Owner into working with you to contact his customer
base to view your personalized online
Articulate presentation on how to grow a business without spending
more money on advertising.
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See how contacting these business
customers can generate qualified
prospects for you that you can then take through an Opportunity Analysis.
With contact information obtained from the PayPal Store Owner’s customer
database, a personalized online Articulate
presentation, and a cleverly crafted sales letter to these business
customers, you can have qualified prospects calling YOU for help in growing
their businesses.
What a great way to leverage your
valuable time and efforts! This short recording may make all the
difference in the way that you market your HMA Consulting services.
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Meet The Giants Of Business Buying And Learn
Everything You Always Wanted To Know About
Buying A Franchise Interview With Art Hamel
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I get so many questions about franchises that
when I had the opportunity to interview
business-buying expert Art Hamel about
franchising, I jumped at the chance! I send out
an email to my entire list about the upcoming
interview and asked people to email their
questions so that I could pose them to Art
during the interview.
At the beginning of the interview, you’ll
hear how Art got started in franchising in the
mid 1960’s. Since then, he’s been both a
franchisee as well as a franchiser.
This audio is a goldmine for anyone who is
considering buying a franchise! Art gives a
down-to-earth, honest opinion of each question.
You won’t want to miss listening to how his
years of experience has truly made him an expert
in franchising.
Here are just a few of the questions:
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Why should a person consider buying a
franchise as opposed to buying an existing
business?
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What type of person should buy a franchise
and why?
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What type of person absolutely shouldn’t buy
a franchise?
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Are there federal regulations to prevent
fraud in the franchise business? If so,
where can I obtain information on this
subject?
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If I’m set on buying a certain franchise,
what types of research should I do before
making my final decision?
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Do all businesses charge their franchisees
monthly franchise fees? Are franchise fees
regulated by the government? What do I get
in return for paying the fee?
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Is it wise to start my franchise in “virgin
territory” wise? This would be some area of
the country where there are no other
franchises like mine.
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How many hours per week will I have to spend
when I’m first starting up my franchise?
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Is buying a restaurant franchise, such as
McDonald’s, a good idea?
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Do I have any recourse against the parent
company if my franchise is a failure?
Art doesn’t pull any punches when it comes
to telling it like it really is! I know that you
will enjoy this 40 minute interview that
contains such a wealth of information about
franchising!
Click here for more Art Hamel Legendary
Business-Buying Interviews
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Mark Joyner Interview
I’m pleased to bring you an exclusive interview with Mark Joyner. Mark
Joyner’s clients pay him thousands of dollars an hour for his time and
expertise, and now is your chance to hear answers to questions from my
subscribers. Mark Joyner is a number one, best selling author of over a
dozen books, translated in almost as many languages, including The
Irresistible Offer and The Second Glass. He is widely recognized as one of
the early pioneers of e-commerce, responsible for inventing, pioneering, and
popularizing many of the technologies we take for granted today, including
remotely hosted and tracking electronic books and more. One of his books,
Mind Control Marketing, shot to number one within 36 hours of its release.
One of his websites became the 37th most visited website on the planet
within six weeks of its release. His pioneering book, Search Engine Tactics,
was downloaded over a million times years before e-books were even common.
He’s turned a one-man operation into a multi-million dollar international
corporation with customers in every Internet connected country on the planet
in two years time. In this exclusive interview, you’ll hear Mark answer
questions from my
www.hardtofindseminars.com listeners on subjects like marketing,
publishing, search engine strategies, traffic secrets, and Internet
marketing. Mark currently lives with his fiancée in Auckland, New Zealand
and it is my pleasure to introduce to you over an hour and a half of answers
from this amazing man. Get ready, hang on tight, and let’s get going.
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The Only Web Site And Resource You’ll Need To Get Your Products Sourced,
Manufactured, Imported and Sold Into America’s Largest Retail Stores.
The Federation of International Trade Associations (FITA)
was founded in 1984. Its mission is to foster international trade by
strengthening the role of local, regional, and national trade associations.
In this interview with Barney, FITA’s web master and
advertising expert, you will learn about how the FITA web site is the Number One
portal for both export and import international trade. Barney and I begin
by discussing how to use the FITA web site (www.fita.org).
The site contains over 500 different links to different
products and services to help American manufacturers to safely export their
products to any country in the world. Additionally, if yours is an
international company wanting to import your products into the United States,
the web site is the source for questions, answers, and logistics on bring your
product to the United States.
One important term that Barney introduces is the “trade
lead.” Trade leads were started in 1993 by the United Nations to get the
word out about products that third-world countries had for sale. At that
time, the Internet was still in its infancy and was not used. Rather,
there were offices called Trade Points set up in strategic cities of the world
where a person could go to obtain the latest list of trade leads.
Now, with the advent of the Internet, the Trade Point
offices have been bypassed and everything is handled online. Further, now
anyone can post a trade lead and Barney and I discuss how there are a lot of
trade lead scams online and what to look for to identify a scam.
There are currently approximately 700 web sites that contain
trade leads. In China, it’s really become a big business. The two
main Chinese trade lead sites are AliBaba and Global Sources and they basically
do what the UN used to do. However, instead of their services being free,
they charge factories to list their trade leads.
The FITA web site has 500 associations having to do with
international trade as members. You will hear Barney give examples of some
of the associations that are members of FITA.
FITA’s web site is free for people to browse but only
members who pay a small fee get access to their database of respected trade
systems. This is one way the FITA qualifies its trade association members,
such as AliBaba, Global Sources, and Trade India.
Barney gives us a hypothetical example of how a US
manufacturer can use FITA to get into Business to Business exporting.
First, the manufacturer would put his trade lead information into the databases
of several trade associations. Within a few weeks, the manufacturer would
begin getting emails from interested parties around the world and you may begin
negotiating with them. Barney warns that you have to make sure that the
buyer can and will pay you. There are many complications with
international trade and in fact, most transactions don’t get completed because
of these complications.
We discuss how international trade, especially in Asia, is
very different than doing business only in the US due to the cultural aspects of
the country of the person you are dealing with. It’s all about building
relationships and trust. Barney advises that the most important thing a
new importer or exporter must learn is patience. Additionally, it would
behoove an importer or exporter to learn all of the “hidden” obstacles that he
may be faced with in different countries.
FITA’s web site has lots of information about doing business
internationally. When you look at
www.fita.org, you will be amazed with the amount of useful information
in addition to the trade association links that you will find such as:
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Detailed international market research reports.
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FITA’s Really Useful Sites for International Trade email
newsletter.
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How Export Management Companies will perform all of the tasks necessary
to export your product. FITA’s web site has a list of Export
Management Companies.
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Detailed reports of the business environments of most countries.
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Links to export training.
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Links to sites that will help to get your product into another country.
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Lists of Foreign Trade Zones, how they are useful and can save you
money.
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Different kinds of trade software to assist with logistics
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Links to companies who deal exclusively with international travel.
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Books promoted by FITA about international trade.
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Government security issues
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…and tons of other great resources!
Barney and I discuss many other topics, such as outsourcing
and how it can be dangerous to US companies. You’ll want to listen to the
entire interview so as not to miss any crucial details.
The bottom line is that, in our growing Global Economy, US
manufacturers cannot afford to only sell their products in the US.
Exporting products to other countries will soon be a necessity.
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I Am A Heavy User Of LSD |
The first thing you have to learn to make a great information
product is you have to know the secret. And my secret for creating
successful information products is I’m a user of LSD, the real drug,
a drug that can really turn you on. You’ll never have any depressed
moments. You’ll never have any bad feelings. It’s called love,
service, and dedication.
If you get turned on with these three things,
you'll need no false drugs like you find pushed around the corners
and in the dark alleys. Because love for your fellow man will have
you out in the world the right way; service to mankind and
dedication to yourself and your family to provide a better way for
life.
I encourage you to listen to this consultation
with Roy because contained in this recording you will hear about
these secrets to be successful in your own business.
Roy had recently bought into a business opportunity for over $600
that came with a standard web site template. The web site was
designed to sell a $19 book written by someone else. This $19 book’s
real purpose was to sell a higher end book as well as consulting for
the price of approximately $3,000.
What would Roy get out of the deal? For every $19 book that his web
site sold, he would receive half of the profit – no matter what he
spent on marketing the book. He would not receive proceeds from any
subsequent sales of the higher end book or consulting purchased.
As we talked, Roy begins to understand exactly who would make the
money in this endeavor – and it wouldn’t be Roy. This kind of
business never sounds like a good idea to me. Listen as I try to
sway Roy into creating his own Information Product where he would
have total control of the product and would receive 100% of the
profit.
We discuss reasons why Roy should spend his money and time
developing and creating his own Information Product. We explore
potential topics for his Information Product and how to determine
what types of topics would be best for him to research.
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Five Part Consulting Case Study Going From 19 Year Old Scuba Diving
Instructor To First Client As A HMA Marketing Consultant
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The Kevin Fort Project is an ongoing series of audio interviews with new
HMA Consultant Mr. Kevin Fort. He has agreed to let me capture his path
to becoming a successful HMA Consultant. In this series of calls, you
will experience what it's like to start and grow into a successful
consultant. You'll hear all the real work challenges, objections and
triumphs as it happens. At this same time, you'll hear Richard and
myself steering and consulting with Kevin throughout his progress. This
is a great interactive way to learn. Enjoy. Part one description below.
Kevin Fort is a fairly new HMA Consultant
who I recently called just to see how he was doing and if there was anything I
could do to assist him in gearing up for success. I found that, in fact,
things were really starting to pick up for Kevin and this was great news!
He had hired a part time telemarketer for a
short time to help him to find some prospects that he could follow-up with.
I was really impressed with his description of the training program he developed
to familiarize his employee with the HMA System and telemarketing in general.
It was very thorough and I think that any new HMA Consultant would be interested
in Kevin’s methodology. We also discuss a very valuable service that Kevin
could subscribe to which would allow him to track and monitor his telemarketer’s
activities. This is a good investment for any business that uses
telemarketers to generate prospects.
Since Kevin is beginning to meet with
prospects to do Opportunity Analyses, he had some questions about how Richard’s
total exponential growth examples are calculated and could be explained.
After we had some fun figuring out Richard’s
example calculation of exponential growth, I told Kevin about the fantastic
sales tool for HMA Consultants that is currently available online.
If you go to
http://www.hardtofindseminars.com/Advertising-Secrets.html, you can
view an extensive 60-minute presentation of the HMA System that I developed
using a role-playing exercise with Richard. In my conversation with Kevin,
I explained to him how I could have this presentation customized for him (or any
HMA Consultant) at no cost.
Having this all-inclusive presentation
customized for you and your business, you can use it in meetings with prospects
– or especially if you are talking to a prospect over the phone and want to use
the presentation to explain the HMA System and how it can grow any business.
Let the presentation make the sale!
Kevin’s positive attitude and excitement
about the HMA System will rub off on you so have fun as you listen to this
conversation and keep me posted with your success! For more information go to
consulting secrets
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Relentless Nonstop Q&A From
Someone With The Dream Of Becoming A Marketing Consultant
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Do you have a passion for Marketing, dabble
in it, but feel that you need a systemized approach in order to be successful?
If so, you will really enjoy this consultation that I did with a gentleman named
Matthew.
I describe Matthew as a life-long learner.
An accountant by trade, Matthew knows that Marketing is his ultimate goal.
He has even has realized what his niche market will be. He has studied all
of the Marketing gurus and is very well-read in many areas. He already has
three clients that he advises but feels that he needs a “system” that will help
him to help his clients more and will give him the confidence to dive into his
niche market.
When he found
www.hardtofindseminars.com and listened to several of the audio
recordings available about the HMA System, Matthew had to know more.
In this audio, you will hear Matthew’s personal and vocational history and I
discover some of the opportunities that are sitting right under Matthew’s
nose!
Subsequently, I answer Matthew’s questions
about the resources and the support that he would receive from me if he chooses
to become an HMA Consultant. Matthew takes the time to view what would
become his personal selling machine – an Internet-based PowerPoint presentation
that would be customized specifically for him. When Matthew sees all of
the HMA resources, his reactions are priceless
You will be a fly on the wall when you
hear Matthew realize that the HMA System is the missing link that he
has been searching for to fulfill his dream of becoming a Marketing
consultant. Needless to say, we end the conversation with me welcoming
Matthew to the team as our newest HMA Marketing Consultant
If you have looked into the HMA System
and feel that you have some unanswered questions, I encourage you to listen
to this consultation with Matthew. He’s a down to earth guy who
probably had many of the same questions that you may have about becoming a
Marketing consultant. In any case, it’s an enjoyable conversation that
I know will enlighten you.
For more information go to
consulting secrets
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If you’re interested in
the process of uncovering the hidden marketing assets in
your business, this recording is for you! It is a
consultation I did with Nick, the owner of a medium-sized
web hosting company based in Chicago. Nick was interested in
growing his already successful business and needed some
ideas. This is a very fast-past brainstorming session that
you won’t want to miss. Utilizing Nick’s expertise in the
web hosting business and my knowledge of uncovering hidden
marketing assets, we quickly come up with several ways to
obtain new customers and to increase profits substantially
with existing customers -- and we’re not done yet! People
who have already listened to this consultation have found
themselves thinking about ways of offering new products to
their own customer base that would be almost 100% profit.
I think that you’ll find your own imagination gearing up to
do your own brainstorming when you hear the process that we
use to discover what Nick’s customers would most likely want
in a web hosting company and how most of our ideas could be
easily implemented. Have fun! This recording is 40 minutes
and moves fast so get ready to take some notes.
For more information
about how to make money as a marketing consultant
click here
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From The Pages Of Forbes
Magazine: 30-Year Old Business "Wizard" Reveals Two
Secrets That Took Him From Minimum Wage Stock Boy To
Filthy Rich CEO Of His Own International Consulting
Firm
(And How To Use His Secrets To Pay Yourself
As A Marketing Consultant)
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The advice you are about to hear can literally
changed your life forever. I am excited to
introduce to you another exclusive interview for
the HMA consultants with Christian founder and
president of C C Consulting. Christian is only
32 years old and runs a multi-million dollar
consulting firm. Now you can be a "fly on the
way" as I dig out all his consulting secrets in
this shocking interview with a true "powerhouse"
in the business world. You're about to learn how
Christian went from working as back room stock
boy making minimum wage to being the CEO of his
own international consulting firm. You'll hear
his opinions on what it take to make it in the
consulting business, as well as how he used his
marketing skills to buy ownership and control of
two successful moneymaking businesses. You will
even learn a special "trick" he uses (called
"reverse engineering") to get written up in
Forbes Magazine. And finally, you'll learn how
to get the driving reasons why a potential
client wants help with his business to determine
if you should even work with him or not. If you
follow his advice, you'll also make far less
mistakes in your consulting practice. Enjoy.
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27 Year Old Philadelphia "Boy
Wonder" Makes $100,000 With One E-mail Mailed To Local Chamber
Chapter.
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Alex Whiting, a highly successful
marketing consultant kept coming across my Website,
www.hardtofindseminars.com, and decided we should talk.
As I interview Alex, he explains how he developed his marketing
skills as a consultant to earn a minimum of $1,000 an hour and
increase his business. Listen to learn how one free e-mail
produced $100,000 in consulting fees with a local Chamber of
Commerce.
The purpose of this interview
is to share Alex Whiting’s high-powered marketing advice for
starting a business, prospecting, qualifying, marketing, getting
referrals, pricing, and closing that will help you be a
successful consultant and enable you to avoid typical mistakes
as you work to increase your business.
During the interview with Alex, you will
learn about
-
Alex’s background and how he got started -
Benefits of understanding how people
react and what they need to hear before they are ready to
buy -
How “liking to help people” and
“building trust” are critical to being a good consultant -
Importance of continuous learning and
making improvements in marketing techniques -
Marketing mistakes to avoid tips for
providing value -
Leveraging information you learn,
sharing information with others, and stepping out of the box
to see what can be done differently -
Tips for lead generation, qualifying
potential clients, and best ways to enter into a consulting
situation -
Setting monthly service fees and
retainers and establishing agreements for obtaining a
percentage of increased business.
Press the green play button for each part
and download the mp3 audio files below. You can also download or
read the HTML transcripts to reinforce your learning while
listening to the audio interview. Enjoy
For more recordings like this go
Click here
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