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How Do I Convince Clients To Try My Marketing Services When I Don’t Have
ANY Experience At All? And Other Urgent Questions For A Marketing
Genius
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In this audio, marketing students from
all over the world ask Richard their most pressing questions, and even an
experienced marketing consultant could learn a thing or two from the
answers.
As always, Richard delivers the kind
of advice and guidance you can’t get from some generic marketing book. And
the thing about Richard is: he really cares about every question, so you
know he’s giving you the most relevant answer possible.
Here are some of the questions you’ll hear:
• How can I market my business with little or no money?
• How do I convince potential clients that I can get the job done?
• What’s the number-one expectation that clients have when they employ you
as a consultant?
• I have contingency contracts, I’ve done the work but they’re not
implementing… How do I get paid?
• How do you tell an ego-driven business owner that he’s the problem?
• What is the quickest way to get through to the decision maker and capture
corporate clients?
• How do you divide your time between prospecting for new clients and
servicing existing ones?
• How can I expand my services globally?
• And much, much more
Richard also goes over the three things you can do that will position you as
an expert in your field. And if you’re not sure how to price yourself so
that you stay competitive in the marketplace.
This recording session has something for everyone -- from the novice to the
expert.
Honestly, you can only gain from listening to these Q-and-A sessions with
Richard.
He has a wealth of information. So sit
back and listen as Richard fields some pretty tough questions about being a
HMA Marketing Consultant.
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If you don't have the right attitude before
listening to any of the audio recordings on my
site, they won't do you a bit of good. So the first thing you need
to do to be successful is to get your attitude right. Because if
you're not right on the inside, your not going to be right on the
outside. Without the right attitude what you hear on
hardtofindseminars.com will go in one ear and out the other. And I
don't want that to happen to you. Life is short and I'd rather you
not be wasting your time. This short nine minute recording is about
how how to get your attitude right. It's about how to take back your
mind. It's about believe and faith. Faith in your self. It's the
shortest audio recording on my site, yet the most powerful. That's
why it's first on this page. This message has been used to motivate
thousands of people all over the world. It is recognized as one of
the most dynamic motivational talks ever made. I hope it will
inspire you to listen to many of my other audio recordings. I hope
it will give you the courage to believe in your self. All the tools
for success are here at hardtofindseminar.com But your attitude must
be right first. This clip is nine minutes. The full version of
this recording is 34 minutes. The man who gave this speech took
$5,000 and turned it into $300 million in five years. He netted over
$30 million, created over 800 millionaires, and has created over 78
corporations. How did he do it? It all started with this message.
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What To Look For When It Comes To Marketing Consulting Opportunities
Nido is 24 years old and is very
interested in becoming an marketing consultant. He already does
Marketing Consulting for friends and family members who own businesses but
he would like to branch out using a more systematized approach. He
called me with the eight major questions that he had about the HMA System
and how to get started helping businesses make more money as a marketing
consultant. You hear detailed answers to these eight questions.
- How is the HMA System different than all of the
other marketing systems out there?
- How do you get clients?
- Are there specific types of clients that work
better than others?
- How many clients can you work with per month?
- How do you charge for your services?
- What percentage can you grow your client’s business
- Would it be possible for me to work with clients
from Europe or the Middle East
- Is the HMA System the same as what Jay Abraham
teaches?
Listen as I explain in details the core projects that
you will most often use with your clients.
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How Do I Convince Clients To Try My Marketing Services When I Don’t Have
ANY Experience At All? And Other Urgent Questions For A Marketing
Genius
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In this audio, marketing students from
all over the world ask Richard their most pressing questions, and even an
experienced marketing consultant could learn a thing or two from the
answers.
As always, Richard delivers the kind
of advice and guidance you can’t get from some generic marketing book. And
the thing about Richard is: he really cares about every question, so you
know he’s giving you the most relevant answer possible.
Here are some of the questions you’ll hear:
• How can I market my business with little or no money?
• How do I convince potential clients that I can get the job done?
• What’s the number-one expectation that clients have when they employ you
as a consultant?
• I have contingency contracts, I’ve done the work but they’re not
implementing… How do I get paid?
• How do you tell an ego-driven business owner that he’s the problem?
• What is the quickest way to get through to the decision maker and capture
corporate clients?
• How do you divide your time between prospecting for new clients and
servicing existing ones?
• How can I expand my services globally?
• And much, much more
Richard also goes over the three things you can do that will position you as
an expert in your field. And if you’re not sure how to price yourself so
that you stay competitive in the marketplace.
This recording session has something for everyone -- from the novice to the
expert.
Honestly, you can only gain from listening to these Q-and-A sessions with
Richard.
He has a wealth of information. So sit
back and listen as Richard fields some pretty tough questions about being a
HMA Marketing Consultant.
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How To Buy Newspaper
Advertising Without Loosing The Shirt Off Your Back
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This exclusive interview with Greg
G., the founder of a top newspaper consulting firm in the South, is
chalked full of the insider tips of how you can get the best rates in
newspaper advertising to help you grow your business to the fullest.
Greg worked in the newspaper industry for more than 20 years and was
Vice President of Circulation for the Lexington Herald Leader, an
integral member of the second largest newspaper group in the country.
We discuss the life of a newspaper advertising representative and how
they have evolved from being mere order takers to being highly educated
and knowledgeable professionals in both advertising and marketing.
You will hear what motivates a sales rep and what their responsibilities
are to the newspaper as well as to their customers. You’ll want to
take notes when Greg and I talk about why it is extremely important to
develop a good working relationship with your ad representative and why
you need to be honest about your budget and what you want to achieve in
your advertising. Other insider secrets to listen for are:
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How you can get a full page ad for
the price of a quarter-page ad
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Becoming aware of stand-by sales
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What remnant sales are and how to
negotiate them
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Using giveaways to anchor your ad
space
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How to negotiate getting a low “12
times” rate for a one-time trial ad
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Getting to know who to contact in
the newspaper’s newsroom in order to use the Calendar section of the
newspaper to advertise your business through announcements and
sponsoring of events
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… and much, much more!
This interview is a great
opportunity to get to know how a newspaper’s sales department is
organized and segmented. I hope it will get you excited about the
possibilities of advertising in newspapers for a lot less money than you
ever dreamed. This recording is 25 minutes. Here's another recording
about insider secrets on newspaper advertising.
Click here
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A New Way To Get Clients Without Face To Face Selling.
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HMA Consultant, Jordan S, was interested in how to market consulting
services to the thousands to PayPal Store Owners in order to generate new
HMA clients. Listen as I walk Jordan through some great ideas about
ways to contact PayPal Store Owners and how then to market to the Store
Owners’ business customers without even having to be there!
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Discover what the PayPal Store Owner’s Hidden Marketing Asset is – His
customer base. You will learn how to get your hands on a database
containing contact information for these customers by using an
already-existing PayPal service that most people aren’t even aware of.
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You’ll learn proven methods to get the
PayPal Store Owners’ attention and how to get them interested in your
proposal.
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Hear my advice about what to say to
entice the Store Owner into working with you to contact his customer
base to view your personalized online
Articulate presentation on how to grow a business without spending
more money on advertising.
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See how contacting these business
customers can generate qualified
prospects for you that you can then take through an Opportunity Analysis.
With contact information obtained from the PayPal Store Owner’s customer
database, a personalized online Articulate
presentation, and a cleverly crafted sales letter to these business
customers, you can have qualified prospects calling YOU for help in growing
their businesses.
What a great way to leverage your
valuable time and efforts! This short recording may make all the
difference in the way that you market your HMA Consulting services.
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Meet The Giants Of Business Buying And Learn
Everything You Always Wanted To Know About
Buying A Franchise Interview With Art Hamel
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I get so many questions about franchises that
when I had the opportunity to interview
business-buying expert Art Hamel about
franchising, I jumped at the chance! I send out
an email to my entire list about the upcoming
interview and asked people to email their
questions so that I could pose them to Art
during the interview.
At the beginning of the interview, you’ll
hear how Art got started in franchising in the
mid 1960’s. Since then, he’s been both a
franchisee as well as a franchiser.
This audio is a goldmine for anyone who is
considering buying a franchise! Art gives a
down-to-earth, honest opinion of each question.
You won’t want to miss listening to how his
years of experience has truly made him an expert
in franchising.
Here are just a few of the questions:
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Why should a person consider buying a
franchise as opposed to buying an existing
business?
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What type of person should buy a franchise
and why?
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What type of person absolutely shouldn’t buy
a franchise?
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Are there federal regulations to prevent
fraud in the franchise business? If so,
where can I obtain information on this
subject?
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If I’m set on buying a certain franchise,
what types of research should I do before
making my final decision?
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Do all businesses charge their franchisees
monthly franchise fees? Are franchise fees
regulated by the government? What do I get
in return for paying the fee?
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Is it wise to start my franchise in “virgin
territory” wise? This would be some area of
the country where there are no other
franchises like mine.
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How many hours per week will I have to spend
when I’m first starting up my franchise?
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Is buying a restaurant franchise, such as
McDonald’s, a good idea?
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Do I have any recourse against the parent
company if my franchise is a failure?
Art doesn’t pull any punches when it comes
to telling it like it really is! I know that you
will enjoy this 40 minute interview that
contains such a wealth of information about
franchising!
Click here for more Art Hamel Legendary
Business-Buying Interviews
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Mark Joyner Interview |
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I’m pleased to bring you an exclusive interview with Mark Joyner. Mark
Joyner’s clients pay him thousands of dollars an hour for his time and
expertise, and now is your chance to hear answers to questions from my
subscribers. Mark Joyner is a number one, best selling author of over a
dozen books, translated in almost as many languages, including The
Irresistible Offer and The Second Glass. He is widely recognized as one of
the early pioneers of e-commerce, responsible for inventing, pioneering, and
popularizing many of the technologies we take for granted today, including
remotely hosted and tracking electronic books and more. One of his books,
Mind Control Marketing, shot to number one within 36 hours of its release.
One of his websites became the 37th most visited website on the planet
within six weeks of its release. His pioneering book, Search Engine Tactics,
was downloaded over a million times years before e-books were even common.
He’s turned a one-man operation into a multi-million dollar international
corporation with customers in every Internet connected country on the planet
in two years time. In this exclusive interview, you’ll hear Mark answer
questions from my
www.hardtofindseminars.com listeners on subjects like marketing,
publishing, search engine strategies, traffic secrets, and Internet
marketing. Mark currently lives with his fiancée in Auckland, New Zealand
and it is my pleasure to introduce to you over an hour and a half of answers
from this amazing man. Get ready, hang on tight, and let’s get going.
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The Only Web Site And Resource You’ll Need To Get Your Products Sourced,
Manufactured, Imported and Sold Into America’s Largest Retail Stores.
The Federation of International Trade Associations (FITA)
was founded in 1984. Its mission is to foster international trade by
strengthening the role of local, regional, and national trade associations.
In this interview with Barney, FITA’s web master and
advertising expert, you will learn about how the FITA web site is the Number One
portal for both export and import international trade. Barney and I begin
by discussing how to use the FITA web site (www.fita.org).
The site contains over 500 different links to different
products and services to help American manufacturers to safely export their
products to any country in the world. Additionally, if yours is an
international company wanting to import your products into the United States,
the web site is the source for questions, answers, and logistics on bring your
product to the United States.
One important term that Barney introduces is the “trade
lead.” Trade leads were started in 1993 by the United Nations to get the
word out about products that third-world countries had for sale. At that
time, the Internet was still in its infancy and was not used. Rather,
there were offices called Trade Points set up in strategic cities of the world
where a person could go to obtain the latest list of trade leads.
Now, with the advent of the Internet, the Trade Point
offices have been bypassed and everything is handled online. Further, now
anyone can post a trade lead and Barney and I discuss how there are a lot of
trade lead scams online and what to look for to identify a scam.
There are currently approximately 700 web sites that contain
trade leads. In China, it’s really become a big business. The two
main Chinese trade lead sites are AliBaba and Global Sources and they basically
do what the UN used to do. However, instead of their services being free,
they charge factories to list their trade leads.
The FITA web site has 500 associations having to do with
international trade as members. You will hear Barney give examples of some
of the associations that are members of FITA.
FITA’s web site is free for people to browse but only
members who pay a small fee get access to their database of respected trade
systems. This is one way the FITA qualifies its trade association members,
such as AliBaba, Global Sources, and Trade India.
Barney gives us a hypothetical example of how a US
manufacturer can use FITA to get into Business to Business exporting.
First, the manufacturer would put his trade lead information into the databases
of several trade associations. Within a few weeks, the manufacturer would
begin getting emails from interested parties around the world and you may begin
negotiating with them. Barney warns that you have to make sure that the
buyer can and will pay you. There are many complications with
international trade and in fact, most transactions don’t get completed because
of these complications.
We discuss how international trade, especially in Asia, is
very different than doing business only in the US due to the cultural aspects of
the country of the person you are dealing with. It’s all about building
relationships and trust. Barney advises that the most important thing a
new importer or exporter must learn is patience. Additionally, it would
behoove an importer or exporter to learn all of the “hidden” obstacles that he
may be faced with in different countries.
FITA’s web site has lots of information about doing business
internationally. When you look at
www.fita.org, you will be amazed with the amount of useful information
in addition to the trade association links that you will find such as:
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Detailed international market research reports.
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FITA’s Really Useful Sites for International Trade email
newsletter.
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How Export Management Companies will perform all of the tasks necessary
to export your product. FITA’s web site has a list of Export
Management Companies.
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Detailed reports of the business environments of most countries.
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Links to export training.
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Links to sites that will help to get your product into another country.
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Lists of Foreign Trade Zones, how they are useful and can save you
money.
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Different kinds of trade software to assist with logistics
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Links to companies who deal exclusively with international travel.
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Books promoted by FITA about international trade.
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Government security issues
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…and tons of other great resources!
Barney and I discuss many other topics, such as outsourcing
and how it can be dangerous to US companies. You’ll want to listen to the
entire interview so as not to miss any crucial details.
The bottom line is that, in our growing Global Economy, US
manufacturers cannot afford to only sell their products in the US.
Exporting products to other countries will soon be a necessity.
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Five Part Consulting Case Study Going From 19 Year Old Scuba Diving
Instructor To First Client As A HMA Marketing Consultant
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The Kevin Fort Project is an ongoing series of audio interviews with new
HMA Consultant Mr. Kevin Fort. He has agreed to let me capture his path
to becoming a successful HMA Consultant. In this series of calls, you
will experience what it's like to start and grow into a successful
consultant. You'll hear all the real work challenges, objections and
triumphs as it happens. At this same time, you'll hear Richard and
myself steering and consulting with Kevin throughout his progress. This
is a great interactive way to learn. Enjoy. Part one description below.
Kevin Fort is a fairly new HMA Consultant
who I recently called just to see how he was doing and if there was anything I
could do to assist him in gearing up for success. I found that, in fact,
things were really starting to pick up for Kevin and this was great news!
He had hired a part time telemarketer for a
short time to help him to find some prospects that he could follow-up with.
I was really impressed with his description of the training program he developed
to familiarize his employee with the HMA System and telemarketing in general.
It was very thorough and I think that any new HMA Consultant would be interested
in Kevin’s methodology. We also discuss a very valuable service that Kevin
could subscribe to which would allow him to track and monitor his telemarketer’s
activities. This is a good investment for any business that uses
telemarketers to generate prospects.
Since Kevin is beginning to meet with
prospects to do Opportunity Analyses, he had some questions about how Richard’s
total exponential growth examples are calculated and could be explained.
After we had some fun figuring out Richard’s
example calculation of exponential growth, I told Kevin about the fantastic
sales tool for HMA Consultants that is currently available online.
If you go to
http://www.hardtofindseminars.com/Advertising-Secrets.html, you can
view an extensive 60-minute presentation of the HMA System that I developed
using a role-playing exercise with Richard. In my conversation with Kevin,
I explained to him how I could have this presentation customized for him (or any
HMA Consultant) at no cost.
Having this all-inclusive presentation
customized for you and your business, you can use it in meetings with prospects
– or especially if you are talking to a prospect over the phone and want to use
the presentation to explain the HMA System and how it can grow any business.
Let the presentation make the sale!
Kevin’s positive attitude and excitement
about the HMA System will rub off on you so have fun as you listen to this
conversation and keep me posted with your success! For more information go to
consulting secrets
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Relentless Nonstop Q&A From
Someone With The Dream Of Becoming A Marketing Consultant
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Do you have a passion for Marketing, dabble
in it, but feel that you need a systemized approach in order to be successful?
If so, you will really enjoy this consultation that I did with a gentleman named
Matthew.
I describe Matthew as a life-long learner.
An accountant by trade, Matthew knows that Marketing is his ultimate goal.
He has even has realized what his niche market will be. He has studied all
of the Marketing gurus and is very well-read in many areas. He already has
three clients that he advises but feels that he needs a “system” that will help
him to help his clients more and will give him the confidence to dive into his
niche market.
When he found
www.hardtofindseminars.com and listened to several of the audio
recordings available about the HMA System, Matthew had to know more.
In this audio, you will hear Matthew’s personal and vocational history and I
discover some of the opportunities that are sitting right under Matthew’s
nose!
Subsequently, I answer Matthew’s questions
about the resources and the support that he would receive from me if he chooses
to become an HMA Consultant. Matthew takes the time to view what would
become his personal selling machine – an Internet-based PowerPoint presentation
that would be customized specifically for him. When Matthew sees all of
the HMA resources, his reactions are priceless
You will be a fly on the wall when you
hear Matthew realize that the HMA System is the missing link that he
has been searching for to fulfill his dream of becoming a Marketing
consultant. Needless to say, we end the conversation with me welcoming
Matthew to the team as our newest HMA Marketing Consultant
If you have looked into the HMA System
and feel that you have some unanswered questions, I encourage you to listen
to this consultation with Matthew. He’s a down to earth guy who
probably had many of the same questions that you may have about becoming a
Marketing consultant. In any case, it’s an enjoyable conversation that
I know will enlighten you.
For more information go to
consulting secrets
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If you’re interested in
the process of uncovering the hidden marketing assets in
your business, this recording is for you! It is a
consultation I did with Nick, the owner of a medium-sized
web hosting company based in Chicago. Nick was interested in
growing his already successful business and needed some
ideas. This is a very fast-past brainstorming session that
you won’t want to miss. Utilizing Nick’s expertise in the
web hosting business and my knowledge of uncovering hidden
marketing assets, we quickly come up with several ways to
obtain new customers and to increase profits substantially
with existing customers -- and we’re not done yet! People
who have already listened to this consultation have found
themselves thinking about ways of offering new products to
their own customer base that would be almost 100% profit.
I think that you’ll find your own imagination gearing up to
do your own brainstorming when you hear the process that we
use to discover what Nick’s customers would most likely want
in a web hosting company and how most of our ideas could be
easily implemented. Have fun! This recording is 40 minutes
and moves fast so get ready to take some notes.
For more information
about how to make money as a marketing consultant
click here
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From The Pages Of Forbes
Magazine: 30-Year Old Business "Wizard" Reveals Two
Secrets That Took Him From Minimum Wage Stock Boy To
Filthy Rich CEO Of His Own International Consulting
Firm
(And How To Use His Secrets To Pay Yourself
As A Marketing Consultant)
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The advice you are about to hear can literally
changed your life forever. I am excited to
introduce to you another exclusive interview for
the HMA consultants with Christian founder and
president of C C Consulting. Christian is only
32 years old and runs a multi-million dollar
consulting firm. Now you can be a "fly on the
way" as I dig out all his consulting secrets in
this shocking interview with a true "powerhouse"
in the business world. You're about to learn how
Christian went from working as back room stock
boy making minimum wage to being the CEO of his
own international consulting firm. You'll hear
his opinions on what it take to make it in the
consulting business, as well as how he used his
marketing skills to buy ownership and control of
two successful moneymaking businesses. You will
even learn a special "trick" he uses (called
"reverse engineering") to get written up in
Forbes Magazine. And finally, you'll learn how
to get the driving reasons why a potential
client wants help with his business to determine
if you should even work with him or not. If you
follow his advice, you'll also make far less
mistakes in your consulting practice. Enjoy.
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27 Year Old Philadelphia "Boy
Wonder" Makes $100,000 With One E-mail Mailed To Local Chamber
Chapter.
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Alex Whiting, a highly successful
marketing consultant kept coming across my Website,
www.hardtofindseminars.com, and decided we should talk.
As I interview Alex, he explains how he developed his marketing
skills as a consultant to earn a minimum of $1,000 an hour and
increase his business. Listen to learn how one free e-mail
produced $100,000 in consulting fees with a local Chamber of
Commerce.
The purpose of this interview
is to share Alex Whiting’s high-powered marketing advice for
starting a business, prospecting, qualifying, marketing, getting
referrals, pricing, and closing that will help you be a
successful consultant and enable you to avoid typical mistakes
as you work to increase your business.
During the interview with Alex, you will
learn about
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Alex’s background and how he got started -
Benefits of understanding how people
react and what they need to hear before they are ready to
buy -
How “liking to help people” and
“building trust” are critical to being a good consultant -
Importance of continuous learning and
making improvements in marketing techniques -
Marketing mistakes to avoid tips for
providing value -
Leveraging information you learn,
sharing information with others, and stepping out of the box
to see what can be done differently -
Tips for lead generation, qualifying
potential clients, and best ways to enter into a consulting
situation -
Setting monthly service fees and
retainers and establishing agreements for obtaining a
percentage of increased business.
Press the green play button for each part
and download the mp3 audio files below. You can also download or
read the HTML transcripts to reinforce your learning while
listening to the audio interview. Enjoy
For more recordings like this go
Click here
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