Manufacturing Secrets Interview Free MP3 Download..."One day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely." Jim Davis a true disciple of Michael Senoff

Manufacturing Secrets Interview Free MP3 Download

Wal-Mart Strategy, Secrets And Advice To Manufacturers 

Here’s an exclusive interview with a Wal-Mart consultant named Richard G.  With over 35 years of experience, Richard and his team provides business development consulting services to international manufacturers who want to enter the US market.

Richard also works with domestic manufactures to enhance their business either by finding new channels of trade or finding better ways to communicate their company’s message. 

Richard has helped his clients sell their products to America's mega-retailers such as Wal-Mart, Kmart, Toys-R-US, Kroger, Safeway, and CVS.

You'll learn the best ways to work with the buyers at Wal-Mart and about one little known pricing strategy that will help you get your product in before your competition.

Hear the dirty little secret why Wal-Mart buyers only work with companies who already have successful, proven products. 

If your a manufacturer and your worried about damaging existing sales with your other customers, don't worry too much. Richard will show you how to keep these customers and still be able to sell to Wal-Mart.

You’ll hear Richard explain why distributing your product to Wal-Mart is a smart way to build brand equity in your product, even if you make very little profits. 

Richard gives other important manufacturing secrets advice like...

  • How to understanding both the potential supplier’s corporate culture and the retailer’s corporate culture and how it will let you know what to expect before a sale is made. 

  • What the true role of the ambassador is and how to ensure that there will be no surprises during final negotiations.

  • How to get the attention of a buyer by quoting revenues rather then unit profits.

  • How to learn what motivates buyers to accept or reject products.

  • How use licensing to increase the sell-through for your products

  • What an importer should keep in mind with regard to ports of entry in the United States.

  • Learn ways to ensure that the retailer will receive your products in a timely manner.

This interview with Richard is packed with valuable information. It contains years of trial and error and a wealth of understanding for anyone who is considering getting their product into Wal-Mart or any of the other large mega-retailers. I hope you learn from these manufacturing secrets. Listen and enjoy!

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PDF Transcript download mp3
 

 

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