Mark Imperial launched his career as a DJ protégé
of Chicago's Hot Mix 5 in the early 80’s and took his ability to pack dance
floors to the recording studio where he pioneered Chicago's House Music Scene.
Mark’s trademark is a show-time style of entertainment that incorporates lip
syncs, dance routines, line dances, and audience participation.
However, despite his fame and success, Mark quickly discovered that relying on
word of mouth alone only led to a roller coaster income.
Taking his style beyond the clubs, he strategically aligned with event planners
and high profile corporations began demanding his services.
Working for Nintendo, Bell South, M & M, and National Lampoon, Mark has shared
the stage with The Eagles, En Vogue, The Commodores, and Jeff Foxworthy.
Combining his expertise as a mobile DJ entertainer, a leading marketing, sales
and performance coach to the industry, and, a Dan Kennedy Certified Business
Advisor, Mark created a proven system of marketing, booking, and performance
formulas to bring in a steady stream of high paying gigs that a select group of
progressive mobile DJ entertainers around the world have used to dramatically
boost revenue, with some clients showing increases of 400 to 1000 percent.
In this interview, Mark not only discusses his roots in the mobile DJ business
and his fascinating path to success but also describes how others can capitalize
on his experience.
In this interview with Mark you'll learn how to:
• Capitalize on strategic alliances and joint ventures
• Overcome price resistance by emphasizing value over cost by focusing on the
quality of the experience
• Place a premium upon your services
• Prospect for clients
• Differentiate yourself from your competition and stand out in your market
• Leverage your success to generate new business
• Create a successful mix that can “turn” the customers to drive up revenue for
your client clubs
• And much, much more.
Best of all, Mark describes in detail his hands-on, no-nonsense, mobile DJ
package, the result of ten years of intensive R & D. The deluxe package includes
step-by-step support and instructions for building a mobile DJ business, from
generating leads to interviewing clients to closing the deal in a wide-variety
of markets: weddings, bar and bat mitzvahs, institutional parties, amusement
parks, and corporate events.
This monster kit provides advice and materials for direct mail, web, and tele-marketing.
While Mark’s insights are indispensable for up-and-coming mobile DJs, an
entrepreneurial marketing coach can use many of his tips to explore niche
opportunities in a wide range of under-marketed areas. So sit back and find out
how you too can leverage Mark Imperial’s profitable expertise no matter what
business you are in. This interview is one hour. Enjoy. I urge you to get on
Mark's list to see how a very successful marketer uses, e-mail, direct mail, and
internet marketing to sell. There are some real lessons to be learned from Mark.