The Michael
Senoff Being Interviewed Series
I don't do many interview because I usually like to be the one asking
all the hard questions. And Frankly, being interviewed is hard
work. But I have granted a few interviews over the years between 2003
and 2010. Below are the interviews where I have been the one on the hot
seat. You'll hear me being interviewed about all my business secrets and
marketing methods I use for hardtofindseminars.com. You can access these
interviews now below. These interview will give you a pretty good idea
of the progression of my online business. I hope you'll learn from them
and get to know how I do business little bit better.
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How To Create
“Evergreen” Informational Products That Remain Profitable… Year
After Year After Year
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When I first
started doing audio interviews, I was lazy and cheap. I cut corners, and
my audios suffered because of it.
Now I do things
right the first time. So when an interview goes on my site, I know I’m
never going to have to touch it again.
And the audios
are “evergreen products” because they’re timeless. The topics are
exactly what my listeners want to hear; the quality of the audio is the
best that I can make it, and the editing is impeccable.
In other words, I
make sure those audios are going to make me money for years to come.
So in this audio you’ll hear Michael Lamb, the host of an Internet radio
program called the Money Room, interview me about making timeless and
profitable informational products. And we cover it all, from how I got
started to how I make money on my audios without spending a lot of time
doing it.
You’ll Also Hear . .
• Why you should research your market before you do anything else – and
some tips on how to do that
• Common mistakes people make when trying to start an online business
and how to avoid them
• The two components that make up a good audio informational product
• Why it’s important to make listeners feel like they’re a part of your
interview conversation – and how to do that
• All about the audio editing phase – and why you shouldn’t be afraid of
it
• How to make money off the audios you create
People ask me why I prefer audio, and the answer is simple. You can
create and upload all your audios to a website for pennies. The margins
on digital products are incredible – nearly 100%! People can take audios
with them anywhere on their mp3 players. And if you make your audios
timeless, they’ll make you money year after year after year. And in this
hour-long interview, you’ll hear how to do that.
At no
cost, no obligation, no commitment you're invited to preview my home
study system for online marketers, publishers and speakers.
It's everything I know about
making money with audio interviews.
http://www.hardtofindseminars.com/Audio_Interview_Secrets.htm
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Unknown Secrets About
Michael Senoff’s Hardtofindseminars.com
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Audio Marketing Secrets (AMS) student Charles wanted
to use his consulting time to grill me on the lesser-known secrets of
hardtofindseminars.com. And he’s definitely done his research. He asks
me questions I’ve never been asked before.
So in this interview, you’ll hear me explain all about the backend deals
I get on my audios and why I don’t always reveal the last names of the
people I interview. I also talk about how I’ve been burned on JV deals –
and which ones. And Charles even asks me about the hours of Vincent
James audio I’m sitting on (that I can’t release because of a deal gone
bad). So, I tell him exactly what happened.
We also talk about why I prefer to sell business opportunities instead
of skills training – and why some of my systems aren’t selling as well
as others.
I Also Reveal…
• What my website traffic looks like and what kinds of people buy my
products – 90% of my sales come from four countries
• Exactly how I control my JV/commission deals so that I won’t get
burned again
• Why I don’t market my information products to big corporations – even
though they’d easily be able to afford my prices
• My lesser known “stick strategies” for reeling in customers and
bumping up products
• Why I’ve never done any on-site consulting and how that has affected
my business
• Why I’ve changed my views about physical products vs. digital ones –
and ideas for marketing your digital products so that they have a higher
“perceived value”
• And much more
Charles is an information-hound who likes to know every last detail. And
since I’m not the kind of person who holds anything back, this interview
turns out to be one of my most candid and revealing ones. Enjoy.
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How I Make My Living Off Interviews
Using A $49 Digital Voice Recorder From Radio Shack Electronics
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Actually, I use a little bit more than just the
recorder, but the point is – putting together high-quality audios is
easy and inexpensive. And in this interview I tell you exactly how I
make them, how I capitalize on them – and how the whole thing got
started in the first place.
Over the years, I’ve become an expert on audio. But it didn’t start out
that way. I began doing interviews as a way to attract people to my
website, which at the time was all about selling old Jay Abraham
seminars. Through trial and error, I soon found the right products to
get the best sound, the easiest ways to conduct interviews, and the best
ways to capture and edit the audio. Now I’ve got a whole production that
virtually runs itself.
This interview gives you all the details about my business and how I run
it in the simplest and most productive way I know how.
Key Concepts From The Audio
• The different types of interviews I conduct, how I prepare for each –
and what’s in it for me
• How to easily interview experts on your niche – how to find them, what
the number one way of getting in touch with them is – and how to get
them to agree to the interview
• How to break through nervousness when conducting interviews – these
quick strategies will ease your fears and help you look like an instant
credible expert
• How searching Amazon, Google, the news and Reader’s Digest can help
you come up with the best questions for any interview
• The exact equipment I use to get the best sound possible and some
simple tips I learned the hard way
• How I add royalty-free music to my audios
• And much more
The most valuable currency in life is time. And using audio has allowed
me to spend more time with my family and friends. It may look like a lot
of work to run my site, but it’s pretty much automated.
So if you’re at all interested in buying back your time using the
versatility and simplicity of audio, this is the interview for you. In
it, fellow marketing expert Michael Elahart picks my brain for his
online marketing students, and I don’t hold anything back. Enjoy.
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How To Avoid The Orange and white
Winnebago Of Life
An Interview With Michael Senoff
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My dad worked hard. He had two jobs, four kids to support and was
during the week lost of the time traveling around the South in an
orange Winnebago full of clothing samples. I knew at an early age that
his kind of life wasn’t going to be mine. Now, I work from home doing
something I love. The Internet has allowed me to leverage my time, set
my own schedule and be with my family. And in this interview, you’ll
hear exactly how I did it.
The key for me has been audio. On my website hardtofindseminars.com, I
give away more than 100 hours of free audios on just about every sales,
marketing, and business topic out there.
I also use audio interviews to create my own digital information
products and to direct people to my site. But I didn’t start out with
this business model in mind. In fact, I kind of stumbled onto it. And in
this interview you’ll hear the whole story sitting on the sidelines to
helping others succeed in business.
You’ll Also Hear…
• How I build trust and rapport with prospects – and drive traffic to my
site
• How I create my products and the strategies I use to market them
• How I get my interviews with the big guys
• What you need to know before you even think about your first interview
• Marketing lessons I’ve learned the hard way
• How to multiply your sales message through the Internet
• Ways to keep your margins high and your value higher
• And much more
Salesmen sell solutions, and I’m no different. That’s why as long as
there are problems there will be products, but in order to make money,
you need to know key marketing and business strategies. And in this
interview you’ll hear how I do it, along with some of the best lessons
I’ve learned along the way.
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How To Have A Career From Your Kitchen…Using Little
More Than A Telephone And Your Voice
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Raven Blair Davis hosts a radio show called Careers From The Kitchen
Table that showcases practical home-based business opportunities for
today’s economy. She recently discovered hardtofindseminars.com from her
sister and wanted to interview me so her listeners could learn how audio
interviews can help them make significant income from the comfort of
their own home.
And the beauty of audio is that it costs very little to produce, can be
used in many different ways to make money, and is convenient for users
who want to fill up their Ipods and listen while they multitask.
And because Raven says many of her radio listeners have either lost
their jobs or are looking to advance their businesses with little to no
money, I tell her the cheapest ways I know how to put together quality
audios, along with some real-life examples of how to land interviews and
make money right away.
You’ll Also Hear…
• Ways to combine audio interviews with affiliate programs – such as how
to look for products with high margins, how to negotiate a good deal
with the owner of the product and how to use audios to make yourself a
nice little affiliate check every single month
• How to land interviews – exactly what to say to let them know you’re
worth their time
• Ways to repurpose your audios including book collections and e-courses
• All about contracts and how I keep it all legal and ethical
• How to price your products and audios
• Quick and easy ways to find a hot market
• How to make a joint venture with another business and use their list
to email out your promotions – and why you should never be concerned if
someone says “no”.
If you’re considering a career from your kitchen table, there are many
“recipes for success” you can look at. Creating audio interviews is just
one of them. But because it’s an easy, cheap and versatile option, it’s
one you should definitely consider. And in this interview, you’ll hear
all about it – the whole meat and potatoes.
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“How To Turn
Your $28 Book Into A $3,900 Information Product...”
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When it comes to doing audio interviews, I’m
an expert. I don’t claim to be an authority on any other subject
but that one. And with more than one hundred hours of audio on
my site, you can probably tell I’ve been doing it for a while
and that I enjoy it.
But you might not know how I make money off
my audio interviews or how easy they are to create.
So in this interview, you’ll hear how I do it. You’ll hear about
my products and how I took a dying $10 book on Amazon,
negotiated an Joint Venture deal with its author, enhanced the
product with audio interviews so it could sell as a “system,”
and now sell it for thousands of dollars on my site.
And all I did was take someone else’s
expertise and run with it. It was unbelievably easy. And there
are plenty of experts like that one out there – with books
they’re not exactly sure what to do with.
Believe me, they’d jump at the chance to have
someone add life to their products.
But creating these kinds of high-end products isn’t the only
thing I share in this tell all interview.
In Part One, you’ll hear all about how I create compelling
audios interviews. You’ll hear how I find experts to interview
and how I negotiate for the exclusive rights to those interviews
– without ever asking anyone to sign a deal-killing contract.
You’ll Also Hear…
• Examples of how I’ve turned something simple into an expensive
product just by adding audio interviews.
• Why you should be recording all of your phone consultations.
• How I prepare for my interviews – You’ll never run out of
great questions to ask if you follow these quick and easy steps
for planning research.
• How I deliver the kind of interview questions I know my
audience is dying to hear.
• Why stories sell – and how to make sure the expert you’re
interviewing comes to the table with plenty of them to tell.
In Part Two, you'll learn some of the pitfalls I’ve seen people
stumble into and some ways to avoid them.
You’ll Also Hear…
• Why I would never publish a boring interview – especially not
one I give away free
• How I make sure all the CDs I send out have every inch of
their “audio real estate” covered.
• What Marquee Value is and how to use it to easily boost the
value of your products
• How to keep your ego in check so that you don’t
unintentionally ruin a good interview.
• Why you should make sure every audio you publish is edited to
perfection and tips on how to do that.
• How to negotiate a backend deal for all of your interviews.
Producing audio interviews is by far the best way to deliver
information in the 21st century. With Ipods and MP3s, you can
listen to recordings whenever and wherever you want – unlike
videos where your undivided attention has to be on the screen.
And audio interviews are easier and cheaper
to create than video because it doesn’t require a big expensive
production with scripts and cameras.
And I’ve found that the more audios I add to an existing
product, the more money I make off of it – plain and simple, The
More You Talk The More You Make. You can latterly talk your self
rich. So sit back and listen to copywriting expert Ben Settle
grill me on the specifics of audio. You’ll be amazed at how easy
and lucrative it can be. Enjoy.
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I Didn’t
Know I Was Withholding These Secrets
About Audio Marketing
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Paul Stack is an Audio
Marketing Secrets student who wanted to
grill me on the finer points of creating
audios, and I have to admit I was a little
surprised. I thought I’d been asked every
question about audio information products
that could possibly be asked. But Paul came
up with some new ones.
By having me give advice to myself as if I
were starting all over again, Paul
essentially forced me to look at how I’ve
improved not only my interviewing style over
the years but also my efficiency with time
and money management. And I share all of
these lesser-known secrets in this
interview.
Some Of What You’ll Hear In This Audio
• How outsourcing can help you leverage your
time – I haven’t worked a full 40-hour week
in ages
• What aspects of creating audios are the
most time-consuming and ways you can lighten
that load
• Tips on getting interviews with even the
biggest names in any field
• Examples of how to “set the hook” when
fishing for Joint Venture deals
• Ideas for packaging interviews to create
higher-end products or enhance a
subscription-based website
• Why I don’t waste my money on the most
expensive recording devices out there and
what I use instead
• How my interviewing has improved over the
years
• How many interviews an AMS student can
realistically expect to be able to do in one
week
• And much more
One of the main goals in Audio Marketing is
to create less hassle for yourself and more
value for the customer – while still
maintaining healthy profit margins. There
are many ways to do this including
outsourcing your labor and making joint
venture deals. And in this interview, we go
over some of the most efficient ways I know
how. Enjoy. |
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How To
Make Your Audio Interviews
Timeless…Without Spending A Lot Of Time
On Them
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Nowadays it seems like
everybody is concerned with time. That’s why
I call it life’s biggest currency. And
that’s also why I like working with audio.
Audio interviews allow people to maximize
their time because you can listen to them
anywhere – outside, in the car, in the gym,
anywhere. But making audios has also allowed
me to free up my time as well.
So in this interview you’ll hear AMS student
Dixie grill me on the ins and outs of audio
interviews. She asks very specific questions
that get me to reveal step-by-step, detailed
answers. And I end up explaining the whole
process of making an audio recording from
conducting the research to the amount of
megahertz you’ll want to save your files
under.
But you’re dreaming if you think you’re
going to be able to do everything yourself.
It’s time-consuming enough to research and
conduct interviews. You’re not going to want
to edit, transcribe or write descriptions as
well. That’s why you’ll probably want to
assemble a team to help you with all of
that. But if you don’t know where to look
for good cheap help, you might end up paying
more than you need to. So in this interview
you’ll also hear how to compile the best
team for the best price.
You’ll Also Hear…
• The techniques I use to make my interviews
“timeless”
• All the tools for interviewing that you’ll
need – what kind of phone to use, how to
capture the audio, what kind of editing
software is best and cheapest, how to get
fancy music for free, and much, much more
• How to recognize the different types of
interviews you’ll be conducting and how you
can easily use each one to your advantage
• Idea generators for every kind of
interview
• The number one, most important thing to
remember when conducting interviews
• How to use audios as marketing tools
People are always looking for more –
especially more value for their money.
That’s why the more audio interviews you
conduct the more value you’ll be adding to
your products (and the more you can charge
for them). You can literally talk yourself
rich. But the trick is to keep your business
as streamlined and time-efficient as you
can. And this interview gives you all the
ideas and techniques you’ll need for doing
just that. Enjoy. |
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How To Use
Digital Audio Interviews To Make a Fortune:
Michael Senoff Shares Secrets for Building a
Successful Internet Business |
I have created over 200 information products
over the past five years including one that
sells for $5,970. And I did it without being
an expert on the subject or spending a lot
of time and resources. Do you want to know
how I make a full time living year after
year? Well, here's your chance to find out
for free.
Britney, one of my audio marketing system
students, has no capital, the seeds of an
info product, and loads of questions for me.
In the course of our interview, I explain to
her how to turn info concepts into valuable,
high priced audio information products she
can be selling in just weeks - even days! I
ask her the key questions she MUST answer to
be sure her information product will make
money for her AND be high value to her
clients.
Listen as I help Britney turn her idea for a
humdrum cookbook into the ultimate recipe to
develop cash!
I reveal how to:
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Categorize options, gauge the hunger of
the market, and search for the right
passion and niche
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Leverage time using Joint Ventures and
easily boost any business without adding
advertising expenses
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Get digital rights and turn your book or
eBook into an audio product
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Set up a web site for limited outlay,
even if you have almost no
technical ability
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Easily interview experts in your niche –
how to find them, contact them, and
convince them to agree to the interview
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Record and sell your information product
quickly and simply
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And much, much more!
Just follow the
secrets I give you in this interview and you
can have a product in just a few days, maybe
even in just a few hours that you can start
selling. Enjoy!
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How To Market
Your Private Practice Using
Audio Interviews
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Just about every business
can benefit from audio marketing because the
potential is practically endless. But unless
you know how to do it right, you’re just
going to be wasting your time and money. So
in this interview you’ll meet Angela Treat
Lyon. Angela is a teacher and practitioner
of EFT, a therapeutic healing method known
as Emotional Freedom Techniques. She also
hosts a radio program on
www.idareyouradio.com. And in this two-part
audio, you’ll hear her interview me for that
radio program.
Angela’s students have prepared very
specific questions for me to answer about
marketing their EFT businesses. So I let
them know how they can easily, quickly and
strategically create audio products that
will grow their private practices.
Part One: It’s All About “The Attitude”
It’s important to have confidence when
asking for audio interviews. Remember,
you’re the one doing them a favor. Even if
you don’t feel like you have enough of a
“following” to entice the bigger names,
there are steps you can take for landing any
interview, and in Part One you’ll hear how
to do that including:
• How to be the “boss” of the interview –
and why you’ll want to set the agenda right
off the bat
• How to land the guru interview –
techniques and approaches that work
• How to ask the kinds of questions your
listeners want to know – without offending
the person you’re interviewing
• Where to find cheap transcriptions
• How to get sponsors and advertisers
• Ideas for packaging your audios for
promotion and profit – success-story audios,
expert packages, a consumer’s guide, and
more
• How to know what to charge for your audios
Part Two: The Importance Of Over-Delivering
The key to making money on audios is to
over-deliver. If you respect your listener’s
time by making your audios interesting and
valuable, you’ll be building a lasting
relationship with your audience – and that
will more than pay off over time. So in Part
Two of this interview, you’ll hear ideas on
how to add value to your products.
You’ll Also Hear…
• How to get your audios to sound
entertaining and professional – but not
“staged” or phony
• How to make JV deals that will allow you
to market your services to someone else’s
list
• How to get qualified prospects to your
site
• Why you’ll want to start collecting names
and email addresses of the people who visit
your site – and what to do with your list
• How to turn your e-book into a high-end
product – no matter what it currently sells
for
• Guidelines for finding an honest marketer
– and some easy ways to check their
credibility
• Why you’ll want to “sell results” and how
to do that
Time is a commodity you can’t get back.
That’s why my marketing techniques always
stress ways you can make more money while
spending less time making it. And this
interview is no exception. It’s full of
ideas that will not only enhance your
private practice but also simplify your
life.
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A Detailed Look
Into The Marketing Mind Of Michael Senoff
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You may have seen this interview
on the first page of my site. But I have included it here for you
the student of Audio Marketing Secrets. Why? Because this is the big
picture and the strategy of my audio interview business. If you have
not listened to this interview yet, do so at once. Now lets get
going...So why is this interview first. Am I some sort of
egotistical, attention-seeking nerd? Do I love to just hear myself
talk? Am I in love with the sound of my own voice? The answer is YES
to all of the above. But I am also in love with you. You, the person
who seeks a better life. You, who are willing to work and willing to
sweat. I want to push you into doing more, being more, dreaming more
and taking more action than ever before. I am in love with filling
your mind with the promise and possibility of a better life. In this
interview, I hope to accomplish all of the above. It is a rare
interview because I rarely grant interviews. I was being interviewed
by Jim Peak from a marketing website. Jim interviews experts on
marketing, advertising, and personal development. Similar to me, Jim
offers his audio interviews for free. In November of 2006, Jim asked
me to do an interview for his web site visitors. At first I said no.
But Jim was persistent and finally won me over to his way of
thinking. He was giving back to the world in an unselfish way
through his work. Jim and I came to an agreement that I would grant
him an interview. I agreed to prepare for and deliver my best live
interview on the true inner workings of how I run and market my
online web business, hardtofindseminars.com. I agreed to reveal and
talk about anything Jim wanted to know. I agreed to hold nothing
back. I agreed I would deliver content that I could charge thousands
of dollars for. Some of this content you will not find anywhere on
my site. Learn what is waiting for you at hardtofindseminars.com.
Learn the secrets that make my audio marketing business, product
development, interviewing secrets and much more really work. This
interview is three hours long and is in three parts. What are you
waiting for? Press the green play button or download the mp3 or
transcripts below.
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Automate Your Selling Using Audio CDs
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In this short audio,
you’ll meet Tony. Tony thought that face-to-face meetings were the best ways to
generate leads. Of course, this meant he was chained to about an hour’s drive of
his house. And the worst part was -- once he’d finally get to the businesses in
his area, he’d often find that the decision makers were busy, in a meeting or
weren’t even there. So, his long drives were actually getting him nowhere.
A while back, I suggested he automate his selling campaign
by creating an audio infomercial and using it to generate leads.
So Tony interviewed his boss and created a hard-hitting
audio infomercial. And that audio led to a whole new home-based approach that
now includes the Internet, a letter-writing campaign with a free incentive CD,
faxes, phone calls…and absolutely no driving!
And, it’s working better than he ever thought possible.
He’s already doubled his income, he’s freed up his time by
doing a lot less work and he’s looking at new and exciting ways for expansion --
all from the privacy of his own home and mainly because of that audio
infomercial.
And he says the best part of his new business approach is
that he’s only dealing with people who are already interested in his services.
He’s no longer trying to force people to become interested.
So sit back, relax and listen to how a simple audio helped
one man turn his whole life around. Enjoy
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How To Use
Audio Interviews To Hook Prospects In
And Leave Them Hungry For More
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Mike Blossom makes a good
living buying and selling land in the UK. He
also sells products and seminars that teach
others how to make those kinds of profitable
deals. But his products aren’t doing as well
as he’d like, so he’s come to me to learn
more about the benefits of incorporating
audio into his business.
This is my consultation with Mike. Mike’s
already recorded interviews with many of his
associates, so I show him how to take those
interviews and use them to build desire and
interest for his higher-end products.
If you give prospects just enough free
information to get them interested and
hooked – almost to the point where they’ll
be able to do it themselves without buying
your products – it will leave them wanting
more and will generate more sales. And in
this interview, I tell you exactly how to do
that.
More Key Information You’ll Get From This
Interview
• When to use audios to add value to an
existing product, when to use them to upsell
on the front end, and some tips on pricing
products
• Ideas for minimizing the amount of returns
you get on products
• Mike’s guarantee – after he started using
this simple phrase, his sales skyrocketed
• Why I’ve moved from physical products to
digitized ones – and why I’ll never go back
• How to easily find out what products are
hot here in America – and how to negotiate
the rights, add more value and make more
money
• How to maintain control of your JV
projects so that you’re keeping track of
leads
• How to get people to allow you to record
them – and what to do if they sound too
stilted
• Exactly how I use audios on my site to
promote my higher-end products
• How to build a “virtual team” for your
business – and stop doing everything
yourself
Mike has a lot of possibilities for
enhancing and promoting his business with
audio, and we explore many of those ideas in
this hour-long consultation. But I think his
best bet is to use his existing interviews
to promote his higher-end seminars. It’s
easy, profitable and just makes the most
sense for him.
So if you’d like to know more about how to
use audio to enhance your products while
also generating excitement over them, this
is the interview for you. After you listen
to it, you’ll understand why I give away so
much free information on my site.
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A Jam
Packed Audio Marketing Consult With
Kathy From Canada
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Kathy had
been wanting to create audio information
products on the subject of internal
cleansing and detoxification of the body to
improve health for many years. Because
of her dedication to the subject, you would
certainly say that she was passionate about
it!
She found
my web site,
www.hardtofindseminars.com and my Audio
Marketing Secrets (AMS) course while she was
listening to a conference call interview
that I recently did. Although my AMS
course looked like something that could help
her to create her own audio information
product, the really enticing thing was its
risk-free trial period. Once she
ordered and studied the AMS course, she was
delighted with all of the valuable content
that it contains and considered it a most
valued investment.
As Kathy
digested the AMS product, she began to
develop her own business model very quickly.
Her goal was to do a series of live
teleconferences with internationally known
experts on the subject of internal cleansing
and detoxification. She had really hit
the ground running and took me up on my
offer of a telephone consultation to help
answer many other more in-depth questions
that she had about marketing her product.
In this
consultation, you will hear her ask those
in-depth questions and your will hear me
give her my best advice based on my years of
experience with creating audio information
products. Just some of the topics that
we discuss are:
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How to
have a back-up plan when using a
teleconference service so that no
valuable interview content is lost.
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The
drawbacks of having live
teleconferences.
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How to
obtain the names and email addresses of
qualified leads
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Once
she has several interviews with experts,
how to segment and/or niche the
interviews to specific methods of
detoxification.
-
How to
approach the experts that you would like
to interview
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Different types of joint ventures that
you can do with the your interviewee
experts and how to control the flow of
leads that they get through your web
site and/or your interview with the
expert.
-
In-depth joint venture strategies that
you can capitalize on.
This
consultation answers most of the questions
that you will have about marketing your own
audio information product and setting up
joint ventures. It’s a “must have”
recording that I highly encourage you to
absorb to help you with the success of your
audio information product. |
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Special Bonus Tele-seminar
Introducing.....
The Complete Do-It-Yourself Guide
To Making Money Off Of Audio
Interviews
A Tele-seminar With Michael Senoff
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How To Make More Money With
Audio Interviews
Replay Page
Michael Senoff and Host, Ben
Settle
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I make my full time living off
of audio interviews. I am not
good at much of anything else,
but it’s the one subject I
consider myself an expert at. So
when I asked my list if there
was anything they wanted to know
about how I do it, I was flooded
with responses. In fact, I
received more than 250 of them.
So I sorted through the replies–
got rid of all the duplicates,
categorized the questions, and
compiled the best of the bunch.
And here they are. All 86 of
them.
So what you are about to hear is
my most well organized,
comprehensive guide to
preparing, conducting and
marketing audio interviews ever.
It will walk you through the
whole process from getting
started to building your list
and marketing your audios.
But because we cover a
tremendous amount of ground, the
Tele-seminar runs about three
hours. So I’ve broken it into
six half-an-hour segments, and
here’s a rundown of each.
Part One: How To Get Started
Without Spending Money
Most people think you need to
spend a lot of money to get
started making audio interviews,
but nothing could be further
from the truth. You don’t even
need to be an expert in your
field. All you need is access to
a computer and a telephone. You
can do all your research for
free and there’s even free
software to help you along. So
in Part One, I’m going to
explain exactly how to get
started even if you have no
money or expertise.
I’m Also Going To Tell You…
• A quick way to tell if there’s
a market for your information
product
• What kinds of information
products make the most money and
how to package yours so that it
does
• What audios get played the
most on hardtofindseminars.com
• How to find a hungry market
just waiting for the next
product
• The different types of
interviews and how to leverage
off the expertise of your
experts
Part Two: Turning Your Hobby
Into A Moneymaking Audio Product
Whether it’s playing guitar or
grooming dogs, you can find
experts to interview in any
field and ways to make those
interviews marketable. But there
are some markets that are hotter
than others, and in Part Two,
you’ll hear how to pick a good
one.
You’ll Also Hear…
• How to automate the selling
process – and spend less time
making more money
• The exact equipment I use to
record, edit and upload my
audios and where to buy exactly
what you need
• Why you should build a team
and how to do it cheaply
• How to put your playable audio
online
Part Three: Getting Experts
For Your Interviews
Sure, it’s easy for me to get
interviews now that I have a
site and some credibility, but
it wasn’t always that way. I had
to land my first interviews too.
And the easiest way I’ve found
to do that is just to ask for
them. People love to talk about
themselves and they also love
free publicity. So all you
really have to do is sell them
on the potential your interview
could bring to them. And in Part
Three, I’m going to tell you
some ways to do that along with…
• Word-for-word scripts for
landing important interviews –
even if you have no credibility
or influence whatsoever
• How to do phone seminars and
save the audio as mp3s
• My can’t-fail way to get even
the “Biggest of Dogs” to agree
to an interview with you
• How I get most of my
interviews now
Part Four: Ways To Build Your
List And Attract Traffic To Your
Site
Making great audios is only part
of the picture. Your main
purpose is to make a lot of
money off of them. And in Part
Four, we’re going to start
talking about how to do that.
One of the best ways is by using
audios to attract visitors to
your site. Once there, you can
collect their contact
information and start building a
list to market your products to.
And in this section, we’re going
to talk in depth about how to do
that and also about…
• How to use joint ventures to
build a list and market your
products
• How to obtain the rights to
the audios you make – without
formal contracts and without
paying anyone
• Inexpensive ways to get your
information out to the masses
• Quick and easy ideas for
building a list today
Part Five: Getting Ready For
The Big Interview
I wouldn’t recommend “winging
it” in any interview, especially
when a little prep work goes a
long way. So if you want a good
interview, you’ll need to do
some research and have at least
an outline of what you’re going
to say before you ever hit the
record button. Fortunately, all
of that is relatively easy to
throw together and in Part Five,
you’ll hear how to do it.
You’ll Also Hear…
• The one thing you should never
leave out of any interview
• How to know what kind of
questions your audience will be
hungry for
• How much of my interviews are
usually scripted
• The best ways to make your
sales pitch at the end of the
interview
Part Six: All About The Money
People are always wondering how
many audios it takes to create
something of value – and the
answer is simple. If you were
dying of thirst in the desert
and I had an audio that told
where the water was, how
valuable would that audio be to
you? You can make money with
just one interview as long as
it’s something your audience is
thirsty for. And in Part Six,
we’re going to go over the best
moneymaking strategies I know.
You’ll also hear how I make
money off my site and how I
market my audios.
I’m Also Going To Tell You …
• How to leverage your audios to
make even more money
• Proof that audio interviews
work
• How to create a teaser for
your interviews
• Ways to use blogging and
podcasts to promote your
interviews and products
Audios are such a huge part of
day-to-day life because they’re
so convenient. People like
multitasking and, unlike videos
or books, audios allow them to
do that. I’ve been making my
living off of audio information
products for a while now. And in
this Tele-seminar, you’ll hear
how you can do that too. Now
lets get going.
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Tele-seminar Segments Played at
Regular Speed Below:
Download PDF Tele-Seminar
Transcripts
Download PDF Tele-Seminar Notes
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Tele-seminar Segments at 150%
Speed
This is the same Tele-seminar as
above except it's been enhanced
with speed learning software
called
www.SpeedUpMyMp3.com.
The "regular play" interview is
180 minutes.
This one has been speeded up
150% of it's regular speed and
only last 130 minutes.
Enjoy the extra 50 minutes of
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You can download a free trial of
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dog's head below.
Speed Through
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What are you waiting for?
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Telephone Reply Instructions
To listen to
this Tele-seminar while on the
road with your cell phone or
home or office phone, dial
(641)
715-3800. Then you're
asked to enter your access code.
Your Access Code us.. 79252.
Then all you have to do is press
1 for part one, 2 for part three
and so on. When you are done
with a part, just press the next
sequential part number on your
telephone key pad and the
corresponding part will begin to
play. This is not a toll free
number. You will pay your
regular long distance fees for
calling this reply line. Enjoy.
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