Audio Marketing And
Interviewing Student Vivian has been trying hard to
position herself as an expert in her field. She knows a
lot about the health industry, has put together a
health-related newsletter, and has even started writing
two books. She’s hoping to make about $2,000 a week
selling information products.
So in this half-an-hour interview, you’ll hear my
consultation with Vivian where I let her in on a little
secret – sometimes, it’s actually better not to be the
expert. If you position yourself as a non-expert (just
an average person who happens to be really interested in
a specific topic and wants to learn more), you can make
more money than the experts do – especially when it
comes to audio information products.
As a non-expert, you’ll be able to interview a bunch of
different experts, package those audios, and make your
living off of their expertise. And that’s a lot easier
than actually being an expert yourself. And in this
consultation you’ll hear exactly how to do that.
You’ll Also Learn...
• Why you’ll want to pick one specific area to focus on
and ideas for narrowing your search
• Strategies for marketing your products that will keep
you in the minds of your customers
• How to get big-name experts to agree to interviews
• Ways to package your interviews and promote yourself
as a non-expert
• Ideas for getting commission by directing listeners to
your experts’ websites – and make even more money off
Like many fields, the health industry is a tough place
to establish credibility in. If you’re not a doctor,
people are going to be very skeptical about what you
have to tell them. Fortunately though, you won’t need to
worry about that. The best part of being a non-expert
is: the more experts you interview, the more you’re
going to be perceived as an expert yourself. And it
won’t take long for that to happen.
So stop wasting your time trying to prove your
reputation when there’s a lot more money to be made as a
non-expert. And in this audio, you’ll hear all about it.
Enjoy. There is another interview where being the expert
can help you on more ways than you think. If you want to
see the flip side of the expert story go to this
interview with the Obvious Expert
Learn How I Turned a
$28 Book Into A $3,900 Information Product Interviewing Experts- FREE 90 Day Trial...