Copywriting Secrets That Will Double To Triple your Direct Mail Response And Profits Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more. Mike knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong– but it’s costing entrepreneurs serious money. So in this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before. Fortunately, though, there are specific techniques that appeal to this new generation of consumers, and in this interview, Mike’s going to reveal what he’s learned over the years. Here’s What’s Waiting For You In This Interview • The secrets on how to write the headlines that stop readers in their tracks. • How to work your copy so it’s fresh for today’s market – consumers avoid the same old, same old – and so should you • How to use a focus groups to ferrite out hidden objections about your product. • How to use online news groups to uncover what people really want • What’s most important for winning promotions - if you think it’s the headline, the offer or the list – think again • How to structure your fees so you don’t loose the shirt off your back. • Sneaky little tricks to maximize your profits from direct mail • And much, much more If you are a direct marketer, follow Mike Pavlishe’s advice and it won’t be long before you’re years ahead of the competition. This interview is 60 minutes. Press the play button to start the interview, print the transcripts or right click to download the mp3 file below.     PDF transcripts HTML transcript download or play mp3 Bob Bly Interviewed By Michael Senoff   Here is a two hour interview with master copywriter Bob Bly. This is a GREAT interview because I grilled Bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: " I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." Bob Bly writes sales letters, direct mail packages, magalogs, e-mail marketing, ads, brochures, articles, press releases, newsletters, Web pages, white papers, catalogs, and other marketing materials clients need to sell their products and services to business and direct- response buyers. Most copywriters out there today have, at best, only a few years of experience -- and are not yet masters of their craft. Bob has been writing winning promotions for top clients like Boardroom, IBM, Intuit, Ken Roberts Company, Swiss Bank, Nortel Networks, Praxair, and dozens of other companies for over a quarter of a century! Yes, there are a few other senior copywriters you can hire today. But Bob does something many of them do not: he writes all of his own copy. He doesn't hire junior copywriters to work on your promotions. If he takes on your job, you know that every word in your promotion was written by Bob Bly... an advantage not available from any other source. This may be your only chance to get answers from one of the best copywriters ever. Bob also has a publishing company called CTC Publishing CTC Publishing is the publishing company of Bob Bly, the man McGraw-Hill calls ''America''s top copywriter.'' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. PDF transcripts HTML transcript download mp3 - 1     download mp3 - 2 If You Don't Know Ben Settle The Copywriter, Read On. You'll Find Out What It Really Takes To Pull More Sales And Profits From Every Ad Or Sales Letter You Ever Use   Here is another exciting interview from my copywriting series. Several years ago, I found a direct response copywriter. His name is Ben Settle. And when someone had sent me a newsletter that he had written about my www.hardtofindads.com site, after reading that copy, I knew this guy was really good and then I knew that I would want to be doing some work with him soon. Ben has since written several winning sales letter for me and my website at http://www.hardtofindseminars.com/ , including my Secret Loophole product, my Joint Venture Magic product, and my Art Hamel Seminar product. He’s also done revisions of my letter for my HMA Marketing Consulting Training and several others. Recently I interviewed Ben on some of the most frequently asked questions people ask me about copywriting. There’s a gold mine of information in this interview and I strongly recommend you listen to this more than once. These secrets have put a lot of money in my pocket and they will do the same for you if you apply them to your own copy. Now, some of the secrets you’re going to learn about in this interview include: How to get unlimited ideas for your ads, products, and other writing by playing video games…The strange but scientifically sound reason why you should write your headlines under water…How to write sales letters, newsletters, and books while driving your car…A secret way of using spell check on your computer to eliminate writers block and procrastination forever…How to make everything you say in your ads one hundred percent believable and credible without needing testimonials, credentials, or other proof elements…What exact questions to ask a client to get the best material for the ad you’re writing. You’ll learn how to make even deadly boring products sound exciting and fascinating. You’ll learn two ways to write copy for own products and services without sounding like an arrogant chest pounding jerk. You’ll also learn how to find time to study and learn about copywriting even if you have a job, family commitments, and other adult responsibilities. And in addition, you’ll learn how to make outrageous claims and exciting promises in your ads without sounding hype. PDF Transcripts HTML Transcripts download mp3 How The Japanese "Cracked The Code" To Online Advertising Testing   Testing your website and conversion process is the only way to get maximum profits in minimum time but most people don't know how to conduct a test that gets good results. "Tagoochy" is a funny sounding name. It's a Japanese name. And we all know that when it comes to business the Japanese lead the world in Technology! It's this same technology that created the need for more efficient testing applications for manufacturing. A wiled haired genius and national hero in Japan names Tagoochy created a system for testing that works with online advertising optimization. Simply put, if you are trying to increase your profits and reduce your costs associated with your online and offline marketing and advertising campaigns, you need to know about Tagoochy. The Tagoochy Advertising Method is used to "compress" the number of tests you have to run to get superior response rates and results. If applied correctly, this testing method causes significant increases in advertising response in record time. This 50 minutes recording is with David B, a trained Tagoochy expert. This interview will reveal the power behind this Japanese testing miracle and show you how to get the response and conversion increased you need to decimate your competitors and to survive in today's competitive market.   So what is the tagoochy method and what's the big deal? Learn in this recording... The most common and biggest mistake most make when testing. The one variable that is critical to increasing your online ROI. (90% of the online marketers are watching the wrong factors.) What method is most effective to manage your online testing. The manufacturing principle that applies to all business growth. The critical design elements that must be held for the components themselves so create maximum response. How to perform a "forced survey" in your marketplace. What is the proper sequence for testing? Where do you use this method in your sales process. What kind of increases can you really expect? Why "Split Testing Thinking" does not work (actually fails) if used with Tagoochy Algorithms. For more information on this breakthrough advertising and marketing testing system, contact David directly at 1-866-300-1568.   PDF Transcripts HTML Transcripts download mp3   "Nobody Should Be Allowed To Have Anything To Do With Marketing, Advertising, Copywriting, or Direct Mail Until They've Listened To This Interview At Least 7 Times" Introducing The Clyde Bedell Advertising System Sit back and listen as I interview Barry Bedell in this exclusive Five part presentation about the real "Father Of Advertising"  Clyde Bedell. You have the lucky fortune of hearing this interview with Barry Bedell, the son of the great advertising genius Clyde Bedell.  I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. I know you will enjoy what I have put together for you in this exclusive www.hardtofindseminars presentation. Enjoy For more information on how to get the Clyde Bedell Advertising System go here. transcripts Right Click To Download Part One   Right Click To Download Part Two   Right Click To Download Part Three   Right Click To Download Part Four   Right Click To Download Part Five Michael Senoff On Copywriting   April is a working mother of two young boys. She e-mailed me frustrated and in search for some honest advice about copywriting. April had recently invested money into a copywriting training system. She was disappointed with the product and the coaching that was promised with it. Listen as I guide April through some simple yet overlooked principles on copywriting. You'll hear how my hate for copywriting forced me to create easy shortcuts to creating compelling copy that sells. I unload all my most closely guarded secrets about copywriting in this exclusive audio recording from hardtofindseminars.com This is a one hour call.   transcripts HTML transcripts download mp3 Eugene Schwartz No kidding.  Having Been An Ad Man For Over Fifteen Years, I Wish I Could Have Heard This Eugene Schwartz Recording Sooner. Awesome!  I have paid thousands of dollars to study the material of all the well-known copywriting masters and while some elements Eugene Schwartz presents are similar, there is something completely different & amazing about his info.  In a nutshell, I would say he speaks with conviction based on phenomenal copywriting success. Also, he does it in such a way that you truly feel like you are sitting in on a personal coaching session and hearing insider secrets that will set you apart from 99.99 percent of the marketing world!  Your rare recording of Eugene Schwartz's speech is an OUTSTANDING piece of marketing genius.  In this recording, Schwartz offers amazing insights into his personal methods which any copywriter or marketer can benefit from instantly.  I've never heard anything like this before, and I highly recommend that any serious direct response marketer stop what they are doing right now, and listen to this entire speech.  It is pure genius! Kind regards, Bill O'Connell. You may listen to the first 10 minutes of the seminar by pressing play on the first green button below.  (Back to index).  HTML Transcripts download mp3 part 1   download mp3 part 2   download mp3 part 3   Carl Gelletti Interview You can't hire Carl Gelletti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. Here is what Gary says about Carl.. "Carl Galletti is, perhaps, the most serious student of the masters of marketing I've ever encountered. "How good is he? Well, to give you a clue, Carl has written several direct mail sales letters for Jay Abraham. Jay Abraham is considered to be the top marketing consultant in the country. Jay charges $5000 per hour for his telephone consultations and his seminars cost as much as $20,000 for five days. Carl's client list is diverse. He has worked with authors, professional speakers, publishers, computer companies, contractors, executive search firms, printers, training organizations, jewelry manufacturers, schools, health technology firms, and the American Red Cross. Anyone who is serious about learning copywriting and marketing can benefit from Carl's advice. This interview will take you on a guided tour from the  days when Jay Abraham and Gary Halbert were just getting started. You'll hear stories about the great Robert Alan, John Childers, Gary Halbert, Jay Abraham, Brian Keith Voiles, Ted Thomas and many others. Carl knew them all because he was there from the start. This is a fast paced jam-packed intensive 111 minute interview. It's split into three easy to listen to parts.  You can gain 25 years of copywriting and marketing experience in less time then watching two episodes of Survivor.  If you truly want to learn how to sell more, sell faster, write better copy (that brings in the money), and market your product smarter, you need to listen to every word in this exclusive interview with Carl Galletti. You can only find this one here for a limited time only. Enjoy. The first part of this recording is a bit hard to hear. But it clears up in part's two and three. FREE Money-Making Report For Copywriters...“7 Secrets To Tap You Into The HOTTEST Cashed Up Online Market For Copywriters...” click here (Back to index) PDF transcripts HTML transcripts download part 1 mp3   download part 2 mp3   download part 3 mp3 How Brian Keith Voiles Went From A Minimum Wage Brick-Yard Worker, To Part-time Janitor, To Professional Magician, To Brain Tumor Survivor, To One Of The World’s Greatest Living Copywriters This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriter and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. Brian's ad writing techniques work – and his track record of "top-dog" clients speaks for itself. Brian has written for: Ted Nicholas, author of "How To Form Your Own Corporation For Under $75" Gary Halbert, author of "How To Make Maximum Money In Minimum Time" Jay Abraham, marketing consultant and author Robert Allen, Best-selling author of "No Money Down Real Estate" You'll be super-glued to your seat as you hear in Brian's own voice .... How Amway was the pivotal turning point in his thinking even though he never made a dime in the MLM business.  You'll be amazed at to hear how Brian describes in detail how he was making $3200 a month working only three hours a day as a part-time janitor. Learn what Brian did to support his wife and three young boys in the early days living in a rented trailer home. You'll chuckle when you hear about the make and model of the nicest car Brian ever owned.  Get inside Brian's head as he describes what guided him to being a copywriter heavyweight. Hear his personal story of how a five dollar magic set changed the direction of his life and turned him into one of the best copywriters on the planet. $90,000 in 90 days, learn how a chance chain letter started a sequence of events that would introduce Brian to the world of copywriting. Feast your ears on the story about one letter that was pulling right about 36% and getting phenomenal results and learn how to get it for your own swipe file.   Hear Brian's true story of how he survived a deadly softball size brain tumor in the middle of his head. Hear exactly how Brian sold 3000 copywriting courses on his first major direct mail campaign. Hear why Brian thinks going offline with your product may be the best way to rake in big money with your product of service. Learn why Brian cuts and tapes hundreds of headlines to his wall before he picks “the one” for his client’s sales letter.  Learn how if your loaded with great testimonials and a risk free proposition, you can sell anything with the write copywriting skills. Hear what Brian does first before he writes one word of copy in any letter. Learn who to talk to in your research phase and who to record twice.. Learn why recording your conversations will get you mouth watering sales copy. You’ll hear specific results and success stories Brian has generated for world-class marketers like Jay Abraham, Gary Halbert, Ted Nicholas, Yanik Silver and more. Hear what to do when a client gets too lazy to mail your letter. Learn one legal clause to place in your contract to protect you before you write one word of copy for a client. Learn Brian's secret for generating headlines that smash controls and how to get them to pop into your subconscious at will. Oh and one more thing. For all of you who don't believe in the power of a great sales letter, I have included proof that what Brian teaches works. The last recording is the story of Kyle from San Diego. Kyle is 21 years old and ordered Brian's Ad Magic course. He used one letter from the course and booked $4000 in orders. So what you say?  Kyle only mailed 28 letters. His cost for the mailing was less then $15.00.  Anyway, the bonus recording is all there for you to hear now. It's only about 15 minutes. More proof that if you have the guts to just do it, you can open your world to new opportunities beyond your wildest dreams.   Flash Transcripts MP3s PDF transcripts HTML transcripts Brian Keith Voiles Part 1   Brian Keith Voiles Part 2   Brian Keith Voiles Part 3   Brian Keith Voiles Part 4 bonus transcript with Brian on copywriting Brian Keith Voiles Part 5 bonus recording PDF transcripts bonus recording HTML transcripts Download or play mp3 bonus recording with Kyle From San Diego An Amazing Brian Keith Voiles Success Story MP3     Story-telling Advice From A Hollywood Screen-writer How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services   Ruben, a screen writer and a teacher of screen writing skills, was in the process of creating an information product on how to write compelling stories, screenplays, or stage plays. He was basing the content of his product on his own personal experience, various teachings from his mentors over the years, seminars, and courses. As Ruben was creating his product, he realized that his techniques not only applied to screen writing, but many other areas such as: Creating more effective marketing and sales presentations. Helping teachers to present their lesson plans more effectively. Teaching lawyers how to present their cases better. Telling stories to children. Improving personal relationships. … and the list goes on because telling and listening to stories are such an integral part of our daily lives! Ruben presents the parts of a successful screenplay. First, you have to have an idea for a story. After you have a story, the screenplay becomes your story in writing – what the audience will see and hear. He explains that the screenplay is a “blueprint” and gives us some simple examples. Listen as he discusses what the best structure is for any story and presents several elements essential to create a successful, compelling story. Understanding story structure will become important as you continue to listen to this interview. Ruben goes on to teach some other keys to creating a good story. There must be a conflict, whether it’s an outer or inner conflict. An outer conflict may be another character. An inner conflict may be a character’s self doubts or fears. The writer must make sure that the audience will care about the story and stay to see the end. For example, Ruben gives a list of great techniques to make the main character more identifiable to the audience. This is the key to a successful story. Subsequently, Ruben reveals that the same principles used to create a great screenplay can be applied to just about any facet of business or personal life. For example, in a business situation where perhaps you are a sales person trying to make a sale to a potential buyer, you can become what Ruben terms “a Dramatic Strategist.” This involves a mind shift that makes both you, the sales person as well as the potential client both “characters” in a story. In fact, Ruben suggests that you keep in mind that each of you would be the main character in your own lives – each of you with a different goal. When there are two characters, there may be a conflict. In a selling situation, things such as price, terms, and conditions can become the conflicts. Ruben suggests that you will be a more successful sales person or marketer if you aware of both your role as a protagonist in your own drama paradigm and your client’s role as the protagonist in his or her own drama paradigm. Further, you should not try to hide or minimize the conflicts of the situation. Instead, identify and resolve these conflicts with the client. Make yourself identifiable to your client, just as an audience should identify with the main character of a story. Develop the trust and rapport with the client so that he or she sees you as an authority and that there is a feeling of affinity between the two of you. This interview really presents a unique approach to understanding human nature and dealing with conflicts in a very imaginative way. I know you’ll enjoy it! This recording is 46 minutes.   PDF transcripts HTML transcripts download mp3 Advice In “Kick Starting” Your Copywriting Business.  This is a consultation that I did with a gentleman named Mark who needed some advice in “kick starting” is copywriting business.  This short recording is packed with great information for new and veteran copywriters!  You may get some ideas for business avenues that you haven’t thought of before. At the beginning of our conversation, Mark was mainly concerned about what the name of his copywriting business should be.  His first thought was to use his surname.  However, he believed that his surname might be too unusual for someone to pronounce.  You’ll hear how we discuss sole proprietorships and the option of incorporating after getting started, obtaining customers, and making some money.  Find out what Mark finally decides to use as his business name. Listen as I give Mark an idea about obtaining copywriting work by researching Ebay.  Look for closed auctions for big ticket items where the item did not sell.  Look at the Ebay ad to see what could have made the item sell.  Sometimes it is simply because there was no research done on the item and thus, there was