Including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers,
Mike Pavlish, Carl Gelletti, Brian Keith Voiles, Gary Halbert, Joe
Vitale, Bob Bly, Ben Settle, David Bullock, Eugene Schwartz and more.
You'll slash years off your writing education.
HERE'S WHAT YOU GET . . .
1.
Ted Nicholas Interview -
"Secrets From "The Man" Who's Sold More Than $6 Billion In Products
Using These Direct Response Methods"
- 79-minute audio, 59-page
transcript
For the full
description of each segment click here.
2.
John Carlton - How To
Succeed In Marketing Even When Everyone Wants To See You Fail
- 76-minute audio, 60-page
transcript
For the full
description of each segment click here.
3.
Denny Hatch - Money-Making Secrets
Straight from the Lips of the Legendary Direct Market Guru
-
55-minute audio, 32-page transcript
For the full description of each interview
click here.
4. Melvin Powers - An Interview With
Legendary Book Publisher
- Three-part audio, Part I is 62
minutes, Part II is 38 minutes, and Part III is 44 minutes, 77-page
transcript
For the full description of each interview
click here.
5. Mike Pavlish - - Writing Secrets That
Will Double To Triple Your Direct Mail Response And Profit
- 52-minute audio, 41-page transcript
For the full description of each interview
click here.
6. Bob Bly Interviewed By Michael Senoff
- Two-part audio, Part I is 62 minutes
and Part II is 48 minutes, 87-page transcript
For the full description of each interview
click here.
7. Ben Settle -- Find Out What It Really
Takes To Pull More Sales And Profits From Every Ad or Sales Letter You
Ever Use
- 63-minute audio, 63-page transcript
For the full description of each interview
click here.
8. David Bullock - How The Japanese
"Cracked The Code" To Online Advertising Testing
- 63-minute audio, 59-page transcript
For the full description of each interview
click here.
9. Barry Badell - "Nobody Should Be
Allowed To Have Anything To Do With Marketing, Advertising, Writing, or
Direct Mail Until They've Listened To This Interview At Least 7 Times"
- Five-part audio, Part I is 27
minutes, Part II is 28 minutes, Part III is 24 minutes, Part IV is 34
minutes, Part V is 36 minutes, 85-page transcript
For the full description of each interview
click here.
10.
Michael Senoff On Copywriting
- 80-minute audio, 51-page transcript.
For the full description of each interview
click here.
11.
Eugene Schwartz - "Having Been An
Ad Man For Over Fifteen Years, I Wish I Could Have Heard This Eugene
Schwartz Recording Sooner"
- The Full 90-minute audio
For the full description of each interview
click here.
12.
Carl Galletti Interview
- Three-part audio, Part I is 41
minutes, Part II is 36 minutes, and Part III is 54 minutes, 81-page
transcript
For the full description of each interview
click here.
13.
Brian Voiles - How I Went From A
Minimum Wage Brick-Yard Worker, To Part-time Janitor, To Professional
Magician, To Brain Tumor Survivor, To One Of The World's Greatest Living
Copywriters
- Five-part audio, Part I is 33
minutes, Part II is 28 minutes, Part III is 28 minutes, Part IV is 31
minutes, Part V is 50 minutes, 87-page transcript
For the full description of each interview
click here.
14.
Ruben Estrada - Story-telling
Advice From A Hollywood Screen-writer - How To Effectively Use Story
Telling In Your Copy To Sell More Of Your Ideas, Products Or Services
- 60-minute audio, 51-page transcript
For the full description of each interview
click here.
15.
Advice In "Kick Starting" Your Copywriting Business
- 22-minute audio, 40-page transcript
For the full description of each interview
click here.
16.
Advice In "Kick Starting" Your
Copywriting Business Update
- 13-minute audio, 36-page transcript
For the full description of each interview
click here.
17.
Herschell Gordon Lewis--Author Of 20
Books On Advertising, Writing And Direct Marketing--Reveals Secrets Of
Success In Writing
- 77-minute audio, 52-page transcript
For the full description of each interview
click here.
18.
Here's A Rare Recording From Gary C.
Halbert A Marketing Legend In The Direct Response Mail Order Business
- 31-minute audio, 42-page transcript
For the full description of each interview
click here.
19.
Classified Advertising - Work Smart,
Make Money, Retire Early With Two-Step Classified Advertising Promotions
- John Eger
- 48-minute audio, 42-page transcript
For the full description of each interview
click here.
20.
Why Settle For 1% Response When You
Can get 50% Response With Effective Copywriting" - Learn how To Hone Your Skills
To Improve Your Sales
- Two-part audio, Part I is 18
minutes, Part II is 19 minutes, 47-page transcript
For the full description of each interview
click here.
21.
Taylor Trump - When To Sue Your
Copywriter-281 Pound Body Builder Spills His Gut And Reveals All He Knows About
How To Write Killer Web Site Copy
- 40-minute audio, 36-page transcript
For the full description of each interview
click here.
22.
Another Recording From Writing Expert
John Carlton On How To Make Your Copy Sell Better
- 29-minute audio, 32-page transcript
For the full description of each interview
click here.
23.
Joe Vitale - How To Electrify Your
Writing
- 71-minute audio, 52-page transcript
For the full description of each interview
click here.
24.
"At Last - A Website Conversion
Expert Will Take You By The Hand And Show You Step-By-Step Exactly How
To Maximize Your Internet Profits In Minimum Time!"
- Three-part audio, Part I is 36
minutes, Part II is 35 minutes, Part III is 6 minutes, and a 44-page
transcript containing all three audios.
For the full description of each interview
click here.
25.
Ken Ellsworth - The Psychology of
Selling: How to Use People's Unconscious Decision Making Process to Make
the Sale
- Two-part audio, Part I is 30 minutes
and Part II is 27 minutes, 44-page transcript
For the full description of each interview
click here.
This
HWMA Hidden Writing Marketing Assets Audio Training Collection is not made available anywhere and is
exclusive training for HMA Marketing Consultants
The HWMA Hidden Writing Marketing Assets Audio Training
Collection Descriptions Below
You'll be able to immediately download the Copywriting Audio Series
Collection which includes:
1)
Ted Nicholas Interview
"Secrets From "The Man" Who's Sold More Than $6 Billion In Products
Using These Direct Response Methods"
Ted Nicholas has sold more than $6 billion in products - that's more
than any other guru! He's owned 23 businesses, made millions in direct
mail, knows the ins and outs of negotiating, and has written and tested
copy for more than 30 years
Imagine how easy marketing would be if you could consult an expert
for all your business dealings. Someone who has already made the
mistakes you're about to make and can tell you a better approach - a
winning approach.It could save you thousands and make you
millions. Ted Nicholas is doing just that and in this interview you'll
hear some of his tried and true methods that have earned hm his guru
status.
According to Ted Nicholas, most copywriters think it's important to
cater to as many prospects as possible, but if you cast your net too
wide, you'll neglect your niche- specific customer and essentially shoot
yourself in the foot. And in this interview, you'll hear how to make
sure your marketing is narrow, targeted and as effective as possible.
You'll Also Learn...
- The most costly mistake Ted has ever made - and how to easily
avoid making something similar
- How Ted grows his list and keeps it hot
- Tips for renting lists and ways to prevent yourself from getting
ripped off
- How the internet has affected the direct mail business and what
you need to know to make it nowadays
- How Ted consistently gets 80% off his magazine advertising.
- An analysis of one of Ted's sales letters.
- Why Ted says you should never promote anything you're not
passionate about - and the one lesson he learned straight from Napoleon Hill
- Whether or not testimonials are as strong as they used to be - and
how to use them to invoke the kind of emotions you want - How to use
"scarecity" tactics to effectively call people to action
- And much, much more
Ted says he's an entrepreneur first. He
started out with zero, knows what it's like to be on the other side of
the desk, and knows how to get people into the mindset to succeed. So if
you've ever dreamed of having a guru in your pocket to consult whenever
you need to, this audio interview is for you.
Follow along as Ted breaks down his own
sales letter and reveals secrets about headlines, bullets and the PS. Go
to Ted's site at the link below for more great advice and a link to
Ted's site. Go to www.TedNicholasMentoring.com
This audio interview consists of a 79-minute audio and an
accompanying 59-page transcript.
2)
How To Succeed In Marketing Even
When Everyone Wants To See You Fail:
An Interview With
Copywriting Legend John Carlton
Years ago, John Carlton from
www.JohnCarltonOffer.com met his first copywriter while working in the
art department at a catalog company and asked her how to do copywriting.
She told him it was way too hard and that he would never figure it out.
John made the decision that day that not only was he going to make it,
but that he wasn't
going to withhold the secrets of his success from anyone after he
did.
According to John Carlton, people naturally love grief, so you're
probably not going to find many people in your fan club. Your neighbors,
your brother-in-law, maybe even your own spouse will secretly hope you
fail and will delight in your misfortunes. But overcoming adversity is what every guru has had to do to make it.
And you can do it too.
So in this interview,
you'll hear John take on questions from hardtofindseminars.com
listeners. And unlike the copywriter he met long ago, John doesn't hold
anything back.
You'll Also Hear...
- How to connect with your audience and become their go-to guy
- How to get your foot in the door with copywriting
- John's influences and resources he's learned along the way
- How to break into a more affluent market by showing the value of
your services
- Which is better - direct response or email, and whether or not you
should bother with old-school methods like space ads
- How to get targeted traffic to your site
- How to market your services to small businesses in this economy
- 3 ways to identify the hot buttons in a market
According to John, if
you're looking for reasons to fail, you'll find them. And many people
use the economy as an excuse to give up trying. But the good news is,
nothing beats straightforward salesmanship. So if you show people the
value in your product,
you'll succeed in any economy, and against all odds. And in this
interview you'll hear how to do that. Go to John's site at the link
below for more great advice and a link to John's blog. This interview is
75 minutes at it's normal speed.
This audio interview consists of a 76-minute audio and an
accompanying 60-page transcript.
3)
Money-Making Secrets Straight from
the Lips of the Legendary Direct Market Guru, Denny Hatch
Denny Hatch is a freelance writer,
designer, and consultant of direct mail/direct marketing and the author
of four books on marketing and business. He has analyzed thousands of
direct mailings in more than 200 categories in the past 25 years.
In this Denny Hatch interview, he shows you how your businesses can
take advantage of marketing, sales, PR, and communications while
avoiding the pitfalls. The cornerstone of Denny's success? No matter
what you're selling, you're in the business of acquiring repeat
customers!
Listen as Denny Hatch reveals historic and fascinating stories
about:
* The offer that still
brings in droves of subscribers
* The 4-martini lunch that launched Who's Mailing What!
* Sensational snake oil salesmen
* How the Supreme Court kept a promotion alive
* The wit and wisdom of a host of redoubtable marketers: Melvin
Becker, Ed Mayers, Ted Goldsmith, Bob Hacker, Melvin Powers, Curt
Strohacker, Bill Jayme, Gary Halbert, Drew Kaplan, Lea Pierce, Jay
Abraham and many others.
Listen and lean how to.....
* Leverage competitive
intelligence
* Develop breakthrough test ideas
* Identify new opportunities
* Write more compelling copy
* Get your sales letter opened and read
* Phrase powerful offers
* Pick the surefire option
* Bump your response rate
* Convert prospects (or suspects) to advocates using the five steps of
success direct marketing
* Tell a story and connect emotionally, one-to-one with your reader
* Successfully negotiate rights
* And much, much more!
Denny will help you
understand that Direct Marketing techniques are not only relevant; they
are critical and indispensable if your business hopes to stand out in
this madding crowd. Don't miss this opportunity to learn from a master.
This audio interview consists of a 55-minute audio and an
accompanying 32-page transcript.
4)
An Interview With Legendary Book
Publisher Melvin Powers
Melvin Powers discovered
he had the "Midas touch" for book publishing when he was 16 years old.
After Melvin Powers ordered a book on chess from a Popular Science
magazine, he set up shop from his living room and discovered an instant
success formula for selling book by mail using small classified ads.
And in this three part interview, you'll hear Melvin's incredible
story along with his step-by-step formula for success.
Even though he's sold more books than most people can imagine,
Melvin says that books are really just the "calling card" for the
seemingly endless amount of backend deals you can make from them.
And Melvin shares how he
makes serious money selling back end seminars, records, consulting and
much more from his book sales. He also shares the marketing secrets and
licensing deals that have made him an icon in the direct mail,
distribution, and book publishing fields.
Here's Some Of What You'll Learn From This Interview:
- How much of a mark-up
you'll need in order to make a worthwhile profit from your book sales.
- How to make deals with magazines so that you're not paying their
outrageous advertising rates.
- How Melvin successfully tests his books, advertising, headlines
and direct mail.
- Learn about an offer Melvin made on his books that instantly
increased his book sales.
- Learn what products you should sell after the sale of the book and
how to make the real money from these products.
- Learn what mistakes most make when negotiating royalties with
authors and publishers.
- What you should do if someone returns your book for a refund and
how to turn that return into more sales.
- How to sell publishing and movie rights to your book to other
countries.
- Learn how Melvin has adapted to the skyrocketing costs of printing
and postage.
Melvin Powers is a legend
because he seems to instinctively know where the market is headed and
how to adapt to it. And in this audio, you'll hear how he does it.
You'll hear how he keeps his eye on the big picture and never lets fear
get in his way.
So even if you're not interested in making a living from books, you
may still want to listen to this audio interview. Even an expert can
learn a lot from this marketing genius.
Part One of this interview is my first interview with Melvin. Parts
Two and Three is Melvin Powers answering questions for my
hardtofindseminars.com students.
Lessons From A
Book-Publishing Giant:
Part Two And Three Of The Melvin Powers Interview
Melvin Powers is a legend. He owns a
thriving mail-order business, negotiates his own deals, makes a great
living, and has a lot of fun. And with years of experience, he's just
the person to ask marketing and publishing questions to. That's probably
why I got so
many responses when I asked listeners if they had any questions for
this book publishing giant.
So in Part Two and Three of the Melvin Powers interview, you'll hear
Melvin field those questions. And because he truly likes to help people
succeed, he gives step-by-step, thoroughly honest answers. But best of
all, he illustrates his answers with examples from his own life to show
just how practical success can be, if you put your mind to it.
Melvin Powers Interview MP3 Download Part Two: The Power Of Asking
It doesn't matter whether
your goal is to obtain rights to a book, get your product on TV, promote
yourself at Barnes and Noble or lecture at the community college. Things
aren't going to just fall in your lap. And in Part Two, you'll hear how
Melvin has done all of those things - and how easily you can do them too
- just by asking the right people the right questions.
You'll Also Hear...
* How Melvin used local
community colleges and bookstores to promote his seminars - and how you
can do that too
* How to get your product reviewed for infomercials - and what kind
of deal you can expect
* How much infomercials cost to produce and what products are hot in
the market right now
* The resources Melvin would use if he had a new venture to get off
the ground - and the ones he wouldn't give up without a fight
* Which is better - self-publishing or selling the rights to your
book
* How to get the best mailing lists for your target market - and how
to make the most of them
* How Melvin uses PR to promote his books and products.
Melvin didn't just write
books and advertising copy - he wrote songs as well. And in Part One
you'll also hear all about his time as a songwriter including the hit he
wrote that was based on a true story. (He even sings part of it.)
Part Three: The Key To
Never "Missing The Boat"
According to Melvin, you've only missed the boat if you think you
have. It's never too late to succeed. And in Part Three, you'll hear how
Melvin made his way to the top along with steps for getting there
yourself.
You'll Also Hear...
* How Melvin obtained the
rights to one of his biggest sellers, Psycho-Cybernetics, and how he
knew that book was going to be a winner
* What you need to know to break into the self-help industry
* How to get books translated into another language
* How direct marketing has changed over the years - and where it's
headed
* Where Melvin gets contracts for his deals without ever contacting
a lawyer
* And much more
Melvin has more years of experience than most people will ever know.
And in this interview, you'll hear his advice on how to succeed in
business and in life. Enjoy.
This audio interview consists of a three-part audio (Part One is 62
minutes, Part Two is 38 minutes, and Part Three is 44 minutes) and
accompanying 77-page transcript of all three audios.
5)
Copywriting Secrets That Will Double To Triple your Direct Mail
Response And Profit
Over the last few years,
Mike Pavlish has made millions of dollars as an A list copywriter.
Established in 1988 and with over 1,000 projects, Mike Pavlish has
become one of the world's leading copywriters for direct marketing pros
and entrepreneurs in the fields of Health, Investment and Information
Products and Services sold online and offline. He has written winning
copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff,
Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino, Phillips
Publishing, and many more.
Mike knows the ins and outs of the trade and the little known angles
that bring in big winners. And he's found that today's market is
significantly different than it was even just a few years ago. In fact,
he says much of the advice given nowadays is not only
outdated and wrong- but it's costing entrepreneurs serious money.
So in this interview,
you'll hear how to make sure your copywriting is current for the
consumers of today. These consumers have grown skeptical about overly
hyped products and outrageous claims. They also don't have time to read
through mountains of copy, especially if it sounds like something
they've already heard before.
Fortunately, though, there are specific techniques that appeal to
this new generation of consumers, and in this interview, Mike's going to
reveal what he's learned over the years.
Here's What's Waiting For
You In This Interview:
- The secrets on how to
write the headlines that stop readers in their tracks.
- How to work your copy so it's fresh for today's market - consumers
avoid the same old, same old - and so should you - How to use focus
groups to ferrite out hidden objections about your product.
- How to use online news groups to uncover what people really want -
What's most important for winning promotions - if you think it's the
headline, the offer or the list - think again.
- How to structure your fees so you don't loose the shirt off your
back.
- Sneaky little tricks to maximize your profits from direct mail.
- And much, much more.
If you are a direct
marketer, follow Mike Pavlish's advice and it won't be long before
you're years ahead of the competition.
This audio interview consists of a 52-minute audio and an
accompanying 41-page transcript.
6)
Bob Bly Interviewed By Michael
Senoff
Here is a two hour interview with
master copywriter Bob Bly. This is a GREAT interview because I grilled
Bob with your questions on the inside secrets of the copywriting
business. The purpose of this interview is not to sell you anything.
It's just straight-up killer copywriting secrets and content. Bob Bly is
an independent copywriter and consultant with more than 25 years
experience in business-to-business, high-tech, industrial, and direct
marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is
the author of what many consider to be the "Bible" of copywriting, The
Copywriter's Handbook, published by Henry Holt & Co. The legendary David
Ogilvy says: " I don't know a single copywriter whose work would not be
improved by reading this book. And that includes me." Bob Bly writes
sales letters, direct mail packages, magalogs, e-mail marketing, ads,
brochures, articles, press releases, newsletters, Web pages, white
papers, catalogs, and other marketing materials clients need to sell
their products and services to business and direct- response buyers.
Most copywriters out
there today have, at best, only a few years of experience -- and are not
yet masters of their craft. Bob has been writing winning promotions for
top clients like Boardroom, IBM, Intuit, Ken Roberts Company, Swiss
Bank, Nortel Networks, Praxair, and dozens of other companies for over a
quarter of a century! Yes, there are a few other senior copywriters you
can hire today. But Bob does something many of them do not: he
writes all of his own copy. He doesn't hire junior copywriters to work
on your promotions. If he takes on your job, you know that every word in
your promotion was written by Bob Bly... an advantage not available from
any other source. This may be your only chance to get answers from one
of the best copywriters ever. Bob also has a publishing company called
CTC Publishing CTC Publishing is the publishing company of Bob Bly, the
man McGraw-Hill calls ''America''s top copywriter.'' Bob has written
copy for more than 100 companies including Boardroom, Phillips, IBM,
Medical Economics, AlliedSignal, and Lucent Technologies. He is the
author of more than 60 books and a columnist for DM News and Early to
Rise.
This audio interview
consists of a two-part audio (Part One is 65 minutes and Part Two is 48
minutes) and accompanying 87-page transcript of both audios.
7)
Find Out What It Really Takes To
Pull More Sales And Profits From Every Ad Or Sales Letter You Ever Use
Here is another exciting
interview from my copywriting series. Several years ago, I found a
direct response copywriter. His name is Ben Settle. And when someone had
sent me a newsletter that he had written about my www.hardtofindads.com
site, after reading that copy, I knew this guy was really good and then
I knew that I would want to be doing some work with him soon. Ben has
since written several winning sales letter for me and my website at
http://www.hardtofindseminars.com/ , including my Secret Loophole
product, my Joint Venture Magic product, and my Art Hamel Seminar
product. He's also done revisions of my letter for my HMA Marketing
Consulting Training and several others.
Recently I interviewed
Ben on some of the most frequently asked questions people ask me about
copywriting. There's a gold mine of information in this interview and I
strongly recommend you listen to this more than once. These secrets have
put a lot of money in my pocket and they will do the same for you if you
apply them to your own copy. Now, some of the secrets you're going to
learn about in this interview include: How to get unlimited ideas for
your ads, products, and other writing by playing video games...The
strange but scientifically sound reason why you should write your
headlines under water... How to write sales letters, newsletters, and
books while driving your car... A secret way of using spell check on
your computer to eliminate writers block and procrastination forever...
How to make everything you say in your ads one hundred percent
believable and credible without needing testimonials, credentials, or
other proof elements...What exact questions to ask a client to get the
best material for the ad you're writing.
You'll learn how to make
even deadly boring products sound exciting and fascinating. You'll learn
two ways to write copy for own products and services without sounding
like an arrogant chest pounding jerk. You'll also learn how to find time
to study and learn about copywriting even if you have a job, family commitments,
and other adult responsibilities. And in addition, you'll learn how to
make outrageous claims and exciting promises in your ads without
sounding hype.
This audio interview consists of a 63-minute audio and an
accompanying 63-page transcript.
8)
How The Japanese
"Cracked The Code" To Online Advertising Testing
Testing your website and conversion process is the only way to get
maximum profits in minimum time but most people don't know how to
conduct a test that gets good results.
"Tagoochy" is a funny sounding name. It's a Japanese name. And we
all know that when it comes to business the Japanese lead the world in
Technology! It's this same technology that created the need for more
efficient testing applications for manufacturing. A wiled haired genius
and national hero in Japan names Tagoochy created a system for testing
that works with online advertising optimization.
Simply put, if you are trying to increase your profits and reduce
your costs associated with your online and offline marketing and
advertising campaigns, you need to know about Tagoochy.
The Tagoochy Advertising Method is used to "compress" the number of
tests you have to run to get superior response rates and results. If
applied correctly, this testing method causes significant increases in
advertising response in record time. This 50 minutes recording is with
David B, a trained Tagoochy expert. This interview will reveal the power
behind this Japanese testing miracle and show you how to get the
response and conversion increased you need to decimate your competitors
and to survive in today's competitive market.
So what is the tagoochy
method and what's the big deal?
Learn in this
recording...
* The most common and biggest mistake most make when testing.
* The one variable that is critical to increasing your online ROI.
(90% of the online marketers are watching the wrong factors.)
* What method is most effective to manage your online testing.
* The manufacturing principle that applies to all business growth.
* The critical design elements that must be held for the components
themselves so create maximum response.
* How to perform a "forced survey" in your marketplace.
* What is the proper sequence for testing?
* Where do you use this method in your sales process.
* What kind of increases can you really expect?
* Why "Split Testing Thinking" does not work (actually fails) if
used with Tagoochy Algorithms.
This audio interview consists of a 63-minute audio and an
accompanying 59-page transcript.
9)
"Nobody Should Be
Allowed To Have Anything To Do With Marketing, Advertising, Copywriting, or Direct Mail Until They've Listened To
This Interview At Least 7 Times" Introducing The Clyde Badell
Advertising System
Sit back and listen as I interview
Barry Badell in this exclusive Five part presentation about the real
"Father Of Advertising" Clyde Badell.
You have the lucky fortune of hearing this interview with Barry
Badell, the son of the great advertising genius Clyde Badell. I hope
you'll be as excited as I was hanging on to every word in this amazing
adventure about a man many in the advertising and marketing fields have never known.
You'll get a detailed and personal account about the history of this
great advertising legend. And you'll hear it from the man who loved him
and knew him best. This set of recording is designed to teach you about
a proven system of advertising you have never been exposed to before. I
know you will enjoy what I have put together for you in this exclusive
presentation.
This audio interview
consists of a 5-Part Audio:
* Part One is 27 minutes
* Part Two is 28 minutes
* Part Three is 24 minutes
* Part Four is 34 minutes
* Part Five is 36 minutes
And the accompanying 85-page transcript that includes all Five
Parts.
10)
Michael Senoff On Copywriting
April is a working mother
of two young boys. She e-mailed me frustrated and in search for some
honest advice about copywriting. April had recently invested money into
a copywriting training system. She was disappointed with the product and
the coaching that was promised with it. Listen as I guide April through
some simple yet overlooked principles on copywriting. You'll hear how my
hate for copywriting forced me to create easy shortcuts to creating
compelling copy that sells. I unload all my most closely guarded secrets
about copywriting in this exclusive audio recording from
hardtofindseminars.com
This audio interview consists of a 80-minute audio and an
accompanying 51-page transcript.
11)
Eugene Schwartz
No Kidding.
Having Been An Ad Man For Over Fifteen Years, I Wish I Could Have Heard
This Eugene Schwartz Recording Sooner
"Awesome! I have paid thousands of dollars to study the material of
all the well-known copywriting masters and while some elements Eugene
Schwartz presents are similar, there is something completely different &
amazing about his info. In a nutshell, I would say he speaks with
conviction based on phenomenal copywriting success. Also, he does it in
such a way that you truly feel like you are sitting in on a personal
coaching session and hearing insider secrets that will set you apart
from 99.99 percent of the marketing world! Your rare recording of Eugene Schwartz's speech is an
OUTSTANDING piece of marketing genius. In this recording, Schwartz
offers amazing insights into his personal methods which any copywriter
or marketer can benefit from instantly. I've never heard anything like
this before, and I highly recommend that any serious direct response
marketer stop what they are doing right now, and listen to this entire
speech. It is pure genius! Kind regards, Bill O'Connell."
This audio interview consists of an audio of the first 10 minutes of
Eugene Schwartz's famous 90 Minute speech.
12) Carl Galletti Interview
You can't hire Carl Galletti today to write copy for
you. Why? because any smart copywriter knows you can make a whole lot
more writing copy for your own products then you can for clients. It's
been said if you can hire a copywriter, they probably aren't that good.
Carl Galletti has risen to the top of the world of direct-response
advertising and is now considered by many to be one of the best
freelance copywriters and marketing experts in the world. I had the
pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing
skills. Many of the top direct response advertisers used Carl to write
advertising copy for them including Gary Halbert, author of The Gary
Halbert Letter. Here is what Gary says about Carl..
"Carl Galletti is, perhaps, the most serious student of the masters
of marketing I've ever encountered."
How good is he? Well, to give you a
clue, Carl has written several direct mail sales letters for Jay
Abraham. Jay Abraham is considered to be the top marketing consultant in the country. Jay charges $5000 per hour for his
telephone consultations and his seminars cost as much as $20,000 for
five days.
Carl's client list is diverse. He has worked with authors,
professional speakers, publishers, computer companies, contractors,
executive search firms, printers, training organizations, jewelry
manufacturers, schools, health technology firms, and the American Red
Cross.
Anyone who is serious about learning copywriting
and marketing can benefit from Carl's advice. This interview will take
you on a guided tour from the days when Jay Abraham and Gary Halbert
were just getting started. You'll hear stories about the great Robert Alan, John Childers, Gary Halbert, Jay Abraham, Brian Keith Voiles,
Ted Thomas and many others. Carl knew them all because he was there from
the start. This is a fast paced jam-packed intensive 111 minute
interview. It's split into three easy to listen to parts. You can
gain 25 years of copywriting and marketing experience in less time then
watching two episodes of Survivor. If you truly want to learn how to
sell more, sell faster, write better copy (that brings in the money),
and market your product smarter, you need to listen to every word in
this exclusive interview with Carl Galletti.
This audio interview consists of a three-part audio (Part One is 41
minutes, Part Two is 36 minutes, and Part Three is 54 minutes) and
accompanying 81-page transcript of all three audios.
13) How Brian Keith Voiles Went
From A Minimum Wage Brick-Yard Worker, To Part-Time Janitor, To
Professional Magician, To Brain Tumor Survivor, To One Of The
World's Greatest Living Copywriters
This is your lucky day because I have created for you
what I think is one of the most compelling interviews on my site. It's
with Brian Keith Voiles. Brian is the one of the world's greatest
copywriter and in the next two and one half hours you'll know why.
In this first time tell all interview you'll learn how Brian Keith
Voiles would come home dripping wet with sweat every day in overalls
from stacking bricks for a living to becoming one the world's greatest
living copywriters.
Brian's ad writing techniques work - and his track record of
"top-dog" clients speaks for itself.
Brian has written for --
*Ted Nicholas, author of "How To Form Your Own Corporation For Under $75"
*Gary Halbert, author of "How To Make Maximum Money In Minimum Time"
*Jay Abraham, marketing consultant and author Robert Allen,
Best-selling author of "No Money Down Real Estate"
You'll be super-glued to your seat as you hear in Brian's own
voice....
* How Amway was the pivotal turning point in his thinking even
though he never made a dime in the MLM business.
* You'll be amazed at to hear how Brian describes in detail how he
was making $3200 a month working only three hours a day as a part-time
janitor.
* Learn what Brian did to support his wife and three young boys in
the early days living in a rented trailer home.
* You'll chuckle when you hear about the make and model of the
nicest car Brian ever owned.
* Get inside Brian's head as he describes what guided him to being a
copywriter heavyweight.
* Hear his personal story of how a five dollar magic set changed the
direction of his life and turned him into one of the best copywriters on
the planet.
* $90,000 in 90 days, learn how a chance chain letter started a
sequence of events that would introduce Brian to the world of
copywriting.
* Feast your ears on the story about one letter that was pulling
right about 36% and getting phenomenal results and learn how to get it
for your own swipe file.
* Hear Brian's true story of how he survived a deadly softball size
brain tumor in the middle of his head.
* Hear exactly how Brian sold 3000 copywriting courses on his first
major direct mail campaign.
* Hear why Brian thinks going offline with your product may be the
best way to rake in big money with your product of service.
* Learn why Brian cuts and tapes hundreds of headlines to his wall
before he picks "the one" for his client's sales letter.
* Learn how if your loaded with great testimonials and a risk free
proposition, you can sell anything with the write copywriting skills.
* Hear what Brian does first before he writes one word of copy in
any letter.
* Learn who to talk to in your research phase and who to record
twice..
* Learn why recording your conversations will get you mouth watering
sales copy.
* You'll hear specific results and success stories Brian has
generated for world-class marketers like Jay Abraham, Gary Halbert, Ted
Nicholas, Yanik Silver and more.
* Hear what to do when a client gets too lazy to mail your letter.
* Learn one legal clause to place in your contract to protect you
before you write one word of copy for a client.
* Learn Brian's secret for generating headlines that smash controls
and how to get them to pop into your subconscious at will.
This audio interview consists of a 5-Part Audio:
* Part One is 33 minutes
* Part Two is 28 minutes
* Part Three is 28 minutes
* Part Four is 31 minutes
* Part Five is 50 minutes
And the accompanying 87-page transcript that includes all Five Parts
14) Story-telling Advice From A Hollywood Screen-writer
How To Effectively Use Story Telling In Your Copy To
Sell More Of Your Ideas, Products Or Services
Ruben, a screen writer and a teacher of screen writing skills, was
in the process of creating an information product on how to write
compelling stories, screenplays, or stage plays. He was basing the
content of his product on his own personal experience, various teachings
from his mentors over the years, seminars, and courses.
As Ruben was creating his product, he realized that his techniques
not only applied to screen writing, but many other areas such as:
* Creating more effective marketing and sales presentations.
* Helping teachers to present their lesson plans more effectively.
* Teaching lawyers how to present their cases better.
* Telling stories to children.
* Improving personal relationships.
... and the list goes on because telling and listening to stories
are such an integral part of our daily lives!
Ruben presents the parts of a successful screenplay. First, you have
to have an idea for a story. After you have a story, the screenplay
becomes your story in writing - what the audience will see and hear. He
explains that the screenplay is a "blueprint" and gives us some simple
examples.
Listen as he discusses what the best structure is for any story and
presents several elements essential to create a successful, compelling
story. Understanding story structure will become important as you
continue to listen to this interview.
Ruben goes on to teach some other keys to creating a good story.
There must be a conflict, whether it's an outer or inner conflict. An
outer conflict may be another character. An inner conflict may be a
character's self doubts or fears. The writer must make sure that the
audience will care about the story and stay to see the end.
For example, Ruben gives a list of great techniques to make the main
character more identifiable to the audience. This is the key to a
successful story.
Subsequently, Ruben reveals that the same principles used to create
a great screenplay can be applied to just about any facet of business or
personal life.
For example, in a business situation where perhaps you are a sales
person trying to make a sale to a potential buyer, you can become what
Ruben terms "a Dramatic Strategist." This involves a mind shift that
makes both you, the sales person as well as the potential client both
"characters" in a story. In fact, Ruben suggests that you keep in mind
that each of you would be the main character in your own lives - each of
you with a different goal.
When there are two characters, there may be a conflict. In a selling
situation, things such as price, terms, and conditions can become the
conflicts.
Ruben suggests that you will be a more successful sales person or
marketer if you aware of both your role as a protagonist in your own
drama paradigm and your client's role as the protagonist in his or her
own drama paradigm. Further, you should not try to hide or
minimize the conflicts of the situation. Instead, identify and
resolve these conflicts with the client.
Make yourself identifiable to your client, just as an audience
should identify with the main character of a story. Develop the trust
and rapport with the client so that he or she sees you as an authority
and that there is a feeling of affinity between the two of you.
This interview really presents a unique approach to understanding
human nature and dealing with conflicts in a very imaginative way. I
know you'll enjoy it!
This audio interview consists of a 60-minute audio and an
accompanying 51-page transcript.
15) Advice In "Kick Starting" Your Copywriting Business
This is a consultation
that I did with a gentleman named Mark who needed some advice in "kick
starting" is copywriting business. This short recording is packed with
great information for new and veteran copywriters! You may get some
ideas for business avenues that you haven't thought of before.
At the beginning of our conversation, Mark was mainly concerned
about what the name of his copywriting business should be. His first
thought was to use his surname. However, he believed that his surname
might be too unusual for someone to pronounce. You'll hear how we
discuss sole proprietorships and the option of incorporating after getting started, obtaining customers, and making
some money. Find out what Mark finally decides to use as his business
name.
Listen as I give Mark an idea about obtaining copywriting work by
researching Ebay. Look for closed auctions for big ticket items where
the item did not sell. Look at the Ebay ad to see what could have made
the item sell. Sometimes it is simply because there was no research done
on the item and thus, there was not a good description of the item or
its features.
Contact the seller by email and negotiate to re-write the ad and re-run
the auction. If the item sells, you would get a negotiated percentage of
the sales price. Of course, you would need an option agreement and some
sort of non-disclosure agreement as well as software that would prohibit the seller from printing or copying
your ad - but you'll hear me explain the details of everything you would
need to accomplish this. Listen as I give example of a generic email
that could be modified for any auction and sent to sellers.
I advise Mark to research unsuccessful closed auctions for boats,
houses, machinery, and other high priced items. And don't just stay with
Ebay. Look into the real estate market for beautiful homes that just
aren't selling. Most of the time, real estate ads just don't do a good enough job of explaining the real advantages of
owning that particular home. The very best way to advertise a home is to
interview the current homeowner about the home itself, the neighborhood,
the schools, etc. - important things that real families are interested
in.
Listen to my
own experience with using written copy in conjunction with audio for
both a product and for real estate.
Mark certainly loved that idea and was going to start researching
completed auctions for big ticket items on Ebay right away! The key is
to identify poor ads for great products. You must also learn to
negotiate well and then you will have a great niche market!
Near the end of this audio, listen as I describe a Bonus Resource on
my web site, www.hardtofindseminars.com . It's more than 15 hours of
copywriting audios from my best interviews with copywriting experts such
as Brian Keith Voiles, Eugene Schwartz, and many others. This is a "must have" set of materials for both new
and existing copywriters that will reveal copywriting secrets and make
your business more successful. Enjoy!
This audio interview consists of a 22-minute audio and an
accompanying 40-page transcript.
16) Advice In "Kick Starting" Your Copywriting Business Update
Welcome to an update with Mark, a copywriter that I previously did a
consultation with to advise him about some of the best ways to kick
start his new copywriting business.
You will hear how Mark had, indeed, implemented some of the
strategies that I had recommended - specifically about how to obtain
clients using Ebay. Here's what Mark did:
He researched Ebay for completed listings by category where the item
did not sell. The categories that he has investigated thus far include
cars, boats, real estate, trading cards, and some other big ticket
items.
He developed a sales letter that he sent to these Ebay sellers. A
copy of Mark's sales letter is included in the transcription below.
He sent out between twenty and thirty of these sales
letters to the unsuccessful Ebay sellers and received a 10% response
(not bad for a start!).
He believes that he may be able to strike a deal to re-write one of
his respondent's Ebay ads with his copywriting skills.
The great part about Mark's new venture is that it took him less
than an hour to send out all of his sales letters! He admits that this
type of sales approach is much easier than approaching businesses cold.
He also admits that Ebay has so many auctions that he could never even
scratch the surface of all of the closed, unsuccessful auctions that he
could approach (Hint: Some copywriting competition wouldn't hurt Mark!).
In our conversation, Mark says that he needs to develop more of a
solid system to research and follow through with potential clients. You
will hear me suggest that he look into implementing the HMA System's
Opportunity Analysis into his sales letter and follow through phases.
I send him links to specific interviews and
consultations on my web site dealing with Opportunity Analyses. If used,
the Opportunity Analysis would provide a proven methodology to help his
potential clients to grow their businesses or sell their big ticket
items. It might also open opportunities for Mark to do more marketing
for his clients - not just copywriting - because it would entrench Mark
in his potential clients' businesses.
This audio interview consists of a 13-minute audio and an
accompanying 36-page transcript.
17) Herschell Gordon Lewis--Author Of 20 Books On Advertising,
Writing And Direct Marketing--Reveals Secrets Of Success In
Copywriting
Even though I had heard his name for years, I never gave
Hershell much thought until I was searching for one of his books,
"World's Greatest Direct Mail Sales Letters Of All Time." This book is
not to be confused with a similar book by Richard Hodgson titled "The
World's Greatest Direct Mail Sales Letters Of All Time." An interesting
fact I learned about Hershell is that within the Collector's Plate
industry he is known as the "King of Direct Mail."
You may have seen collector's plates advertised in the Sunday
newspaper and other widely-circulated publications. I used to wonder why
so many people invested in these plates until I talked with Hershell
personally. Hershell Gordon Lewis is a well-connected expert who has
been involved in the direct mail industry for many years. He is the
author of more than twenty books on advertising and marketing, and is
the former chairman of BJK&E Direct.
He now heads Lewis Enterprises, a creative source. He is
also chairman of Communicomp, a full-service direct marketing agency
affiliated with True North Communications based in Fort Lauderdale,
Florida. On this audio clip, prepare to receive a real history lesson on
some amazing things. My conversation with Hershell was one of my most
interesting, illuminating talks. In it, I take you from the days of
Hershell's first direct selling job as a door-to-door salesman through
his development and evolution into a prestigious, powerhouse ad agency
owner. This is one talk you will feel compelled to listen to three or four times. It is that eye
opening.
This audio interview consists of a 77-minute audio and an
accompanying 52-page transcript.
18) Here's A Rare Recording From Gary C. Halbert A Marketing Legend
In The Direct Response Mail Order Business
If you are unfamiliar with Gary Halbert, you are in for a treat.
This guy is my favorite marketing instructor on the subjects of direct
mail and how to write killer advertising copy. He delivers marketing
information in a powerful style, without all the BS.
Gary's pre-1994 material is hard to find. Jay Abraham has done
several joint ventures with Gary so I have run across a lot of his work.
Go to my Products page to see which Gary Halbert programs I have
available. How much would you pay to attend a Gary Halbert seminar? Here
is a recording from a Group M Marketing seminar in Hot Springs,
Arkansas, put on by Bill Myers in the early 1990s.
This audio interview consists of a 31-minute audio and an
accompanying 42-page transcript.
19) Classified Advertising
Work Smart, Make Money, Retire Early With Two-Step
Classified Advertising Promotions
This is a great recording of John
Eger. When John Eger speaks, direct marketers listen. At the time of
this recording, John and his partner Phil Kratzer were the nation's
leading experts on classified advertising. John's low-cost, 2-step
direct response methods allow both large and small advertisers to test
with the least possible risk. This recording was from the Bill Myers
seminar in Hot Springs National Park, Arkansas. John presents the
secrets that have helped many work smart, make money and retire early.
This recording is from the Bill Myers direct mail boot camp.
This audio interview consists of a 48-minute audio and an
accompanying 42-page transcript.
20) Why Settle For 1% Response When You Can get 50% Response With
"Effective Copywriting" - Learn how To Hone Your Skills To
Improve Your Sales
Good, captive copywriting is essential in today's
marketing field. I got a call from a gentleman who was new to the
copywriting field and he was looking for some advice on how to improve
his own skills. The information I shared with him is invaluable: I gave
him direct resources he could use and I discussed different products and
aspects of these products that are currently available. Best of all,
though, I shared with him the underlying implications of good
copywriting and explored why and how many people are doing it all wrong.
This is information you can't afford to miss - the insight you'll gain
will be unique. Since I interview and review marketing gurus all day for
a living, you can guess I know what works and what does not.
This audio interview consists of a two-part audio (Part One is 18
minutes and Part Two is 19 minutes) and accompanying 47-page transcript
of both audios.
21) Taylor Trump
When To Sue Your Copywriter-281 Pound Body Builder
Spills His Gut And Reveals All He Knows About How To Write Killer Web
Site Copy
Would you like honest, no-fluff advice on internet marketing,
copywriting, mailing lists, and other business tips? Listen to the
interview with Mr. Taylor Trump, a successful copywriter, small business
management specialist, and online and offline marketing specialist.
The purpose of this interview is to share Taylor's success and how
you, too, can became successful by applying the internet marketing
techniques and principles he learned from marketing experts, such as Jay
Abraham, and a secret of top copywriters that is not always obvious.
In this interview, you will learn about:
* How motivation and drive enabled him to pick up concepts from
marketing gurus --most from purchasing materials on my Web site,
http://www.hardtofindseminars.com/.
* How he applied marketing principles and concepts to his first
business and continued with Internet marketing.
* How he made money without doing all the labor himself and
establishing deals with cost-saving, "do-it-yourself" contracts
* "The Marketing Genius Letter," a newsletter to learn strategies
about mining the hidden assets of your business, as well as marketing to
and outwitting, outsmarting, and crushing your competition.
* A marketing portal site with over 100,000 links to articles and
resources, general marketing information, niche marketing, target
marketing, and how to market.
* Helping people get close to their dreams by offering solutions to
their problems
* Value of researching your target market, knowing each customer,
prospects, or client and the actual motivations, aspirations, and "hot
buttons" of each.
* Using lists, direct mail successes, and how to go about it.
You, too, can be successful with your business by
learning from Taylor Trump's advice about Internet marketing,
copywriting, and using lists. You will then be able to help your
customers get close to their dreams by offering them the right
solutions!
This audio interview consists of a 40-minute audio and an
accompanying 36-page transcript.
22) Copywriting Expert John Carlton On How To Make Your Copy Sell
Better Than Ever
Here is a rare recording of John Carlton from the early
1990s at a Bill Myers seminar. John had over 10 years of copywriting
experience before this recording. He was a freelance writer who agencies
hired to do the work their own writers couldn't do. He has written for
Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a
writer for some of the largest direct mailers in the world, including
Rodale Books and Boardroom. His writing brings in millions for his
clients. This is a rare recording from the information marketing book
camp in Hot Springs, Arkansas. This recording is 17 minutes long. Check
out his course, "Kick-Ass Copywriting Secrets Of A Marketing Rebel -- An
insider shortcut guide to creating sensational ads that will supercharge
your business, your wealth, and your life even if you flunked English!"
This audio interview consists of a 29-minute audio and an
accompanying 32-page transcript.
23) How To Electrify Your Copywriting The Joe Vitale Way
Joe "Mr. Fire" Vitale is by far one of the hottest copywriters
around. But he didn't just wake up one morning with a million-dollar
sales letter in his head. He had to study, plan, research and test. And
in this audio, you'll hear all about how he develops his winning sales
letters and the thrill that comes along with each success.
When Joe first started out, he was working miserable jobs selling
Chryslers and encyclopedias. He knew right away that direct sales wasn't
for him - mainly because he could only reach one customer at a time. He
quickly found that with copywriting, he could maximize his time by
reaching thousands around the world with the exact same effort. And that's when the money started pouring in.
So, if you've ever dreamed of the kind of success that Joe has had,
this is the interview for you because he shares all the little-known
secrets about his life, his influences and his unusual sources of
inspiration.
Key Concepts From The Interview
- How to write a surefire sales letter full of enthusiasm,
excitement and electricity
- The three most important aspects of the copywriting formula -
believe it or not, the copy itself is actually third
- How to train your unconscious mind to write like a pro
- How to add "readable writing" and "plain talk" to your copy. If
you make your sales letters natural, conversational and fun to read -
your audience will likely show their appreciation with their checkbooks
- How Joe makes more money off of e-books than he ever thought
possible - and why he'll never go back to a traditional book publisher
again
- All about Joe's most famous book, Hypnotic Writing - how he came
up with the idea and the title - and how he turned it into a huge success
Joe has been studying all the great marketing experts since he was a
teenager - from the famous to the obscure. So when I asked him who his
biggest influences were, he gave me some pretty interesting answers. So
sit back and get to know Joe "Mr. Fire" Vitale, an
incredible copywriter, researcher and promoter who will really help
you spark your sales copy.
This audio interview consists of a 71-minute audio and an
accompanying 52-page transcript.
24) "At Last - A Website Conversion Expert Will Take You By The Hand
And Show You Step-By-Step Exactly How To Maximize Your Internet
Profits In Minimum Time!"
Widely Recognized as "The A Website Conversion Expert,"
Dan is the "go-to" Internet copy genius who's created hundreds of
money-making ads and sales letters for clients in more than 49 different
industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words,
perhaps you're wondering why you haven't heard of him before.
It's because Dan doesn't seek out the spotlight. This "quiet giant"
keeps a low profile in an industry over-run with self-promoting,
self-proclaimed, and often self-deluded "experts." Instead of stoking
the "Lock Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting
his time to his celebrity status, he spends hour after hour, week after
week, working for the little guys... and loving it. Dan has resuscitated
copy that was previously in "critical condition" and helped his clients
double and triple their conversion rates... some as much as 417%. The
strategies, techniques and psychological tactics Dan employs are
irresistible to consumers. They produce dramatic results and spell the
difference between failure and success, and between success and
"super-stardom" for his clients.
This audio interview consists of a three-part audio (Part One is 36
minutes, Part Two is 35 minutes, and Part Three is 6 minutes) and
accompanying 59-page transcript of all three audios.
25) The Psychology of Selling: How to Use People's Unconscious
Decision Making Process to Make the Sale
You will be energized when you listen to this two-part
interview with Ken Ellsworth. Ken is an expert in the application of
hidden persuasion techniques to increase sales. The fresh ideas about
how to motivate your prospects to buy will amaze you! Ken's real-life
application case studies provide a wealth of information about how to
apply psychological principles to sell and market your products and
services.
The purpose of this audio recording is to explain ....
* How to apply hidden persuasion techniques to uncover a prospect's
unconscious buying strategy.
* How to use psychological principles to increase sales and
marketing programs.
You will learn about:
*How people unconsciously make buying decisions
*How to use psychological principles to uncover what
buyers want
*How the principles and techniques apply to one-on-one selling and
marketing programs
*You'll hear examples and case studies of application of persuasion
techniques
Be sure to listen to this two-part program to find out how you can
elicit the "Wow" factor from your customers. Whether you are seeking
fresh sales and marketing ideas or trying to get out of a sales slump,
this program will provide the techniques you can put to immediate use to increase sales.
This audio interview consists of a two-part audio (Part One is 30
minutes and Part Two is 27 minutes) and accompanying 44-page transcript
of both audios.
When you come on as one my HMA
2012 Marketing Consultants, you'll get
the HWMA Hidden Writing Marketing Assets Audio Training Collection.
But you'll have to try out my risk free 2012 HMA Marketing Consulting
System to get it.
You can get started with a 30 day no risk trial for only $3.95.
When you do, you'll get Twenty-Five (25) audio mp3 files (Over 30 Hours) and play buttons for each
audio.
But you'll have to try out my 2012 Marketing
Consulting System.
Click here to get started
If you have any
questions at all, feel free to call me at 858-274-7851.
E-mail me if you have any questions at
senoff.michael@gmail.com
Sincerely,
Michael Senoff