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Over the last few years, Mike Pavlish has made
millions of dollars as an A list copywriter.
Established in 1988 and with over 1,000
projects, Mike Pavlish has become one of the
world’s leading copywriters for direct marketing
pros and entrepreneurs in the fields of Health,
Investment and Information Products and Services
sold online and offline. He has written winning
copy for clients like, Jay Abraham, Gary Halbert,
Howard Ruff, Prentice-Hall, Campbell's Soup, Rio
Las Vegas Hotel and Casino, Phillips Publishing,
and many more.
Mike Pavlish knows the ins and outs of the trade and the
little known angles that bring in big winners.
And he’s found that today’s market is
significantly different than it was even just a
few years ago. In fact, he says much of the
advice given nowadays is not only outdated and
wrong– but it’s costing entrepreneurs serious
money.
So in this interview, you’ll hear how to make
sure your copywriting is current for the
consumers of today. These consumers have grown
skeptical about overly hyped products and
outrageous claims. They also don’t have time to
read through mountains of copy, especially if it
sounds like something they’ve already heard
before.
Fortunately, though, there are specific
techniques that appeal to this new generation of
consumers, and in this interview, Mike’s going
to reveal what he’s learned over the years.
Here’s What’s
Waiting For You In This Interview
• The secrets on how to write the headlines that
stop readers in their tracks.
• How to work your copy so it’s fresh for
today’s market – consumers avoid the same old,
same old – and so should you
• How to use a focus groups to ferrite out
hidden objections about your product.
• How to use online news groups to uncover what
people really want
• What’s most important for winning promotions -
if you think it’s the headline, the offer or the
list – think again
• How to structure your fees so you don’t loose
the shirt off your back.
• Sneaky little tricks to maximize your profits
from direct mail
• And much, much more
If you are a direct marketer, follow Mike
Pavlishe’s advice and it won’t be long before
you’re years ahead of the competition. This
interview is 60 minutes. Press the play button
to start the interview, print the transcripts or
right click to download the mp3 file below. For more interviews
on sales and selling, go
here
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