Unique
Selling Propositions Examples
Here's
My Most
Powerful Audio Consultation On The Subject Of Developing A
("Unique Selling Proposition")
I have
searched my archives for my most powerful audio
consultation and Unique Selling Propositions
Examples on the subject of "Unique Selling
Proposition". Many of
these recordings are actual unique selling
propositions examples sessions
with paying clients.
Listen in as I craft and
teach the power of a "Unique Selling
Proposition". Each of these
unique selling propositions
examples
are packed with money making ideas
and specific examples of how you can take what
you do and developed it into a powerful reason
why someone should buy from you. Your "Unique
Selling Proposition"
quickly telegraphs this reason and reminds your
prospect over and over and over again.
Enjoy. |
Unique
Selling Propositions Examples # 1
A Systematic Approach
To Creating A "Unique Selling Proposition" (Live Case Study With Web
Hosting Firm |
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If you’re
interested in the process of uncovering the
hidden marketing assets in your business, this
recording is for you! It is a consultation
I did with Nick, the owner of a medium-sized web
hosting company based in Chicago. Nick was
interested in growing his already successful
business and needed some ideas. This is a very
fast-past brainstorming session that you won’t
want to miss. Utilizing Nick’s expertise
in the web hosting business and my knowledge of
uncovering hidden marketing assets, we quickly
come up with several ways to obtain new
customers and to increase profits substantially
with existing customers -- and we’re not done
yet! People who have already listened to this
consultation have found themselves thinking
about ways of offering new products to their own
customer base that would be almost 100%
profit.
I think that
you’ll find your own imagination gearing up to
do your own brainstorming when you hear the
process that we use to discover what Nick’s
customers would most likely want in a web
hosting company and how most of our ideas could
be easily implemented. Have fun! This
recording is 40 minutes and moves fast so get
ready to take some notes. If you need web
hosting I highly recommend Nick.
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Back
to index )
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Unique Selling Propositions
Examples # 2
UPS
Strategy Revealed
New Case
Study With Avery Manko, HMA Marketing Consultant
And Advice From Richard On "Unique Selling
Proposition"
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Here’s
a real live case study with HMA Consultant Avery
Manko, Michael Senoff and Richard. Listen in as
Avery discusses his idea for the "Unique Selling
Proposition" for
his five million dollar client. Listen to
Richard's advice and strategy of how Avery
should handle this clients. Use the ideas as a
guide for helping you develop your own
"Unique Selling Proposition". More on HMA go
here |
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Unique Selling Propositions
Examples # 3
Why Your
Customers Will Always Know Your
"Unique Selling Proposition" Better
Than
YOU
This next recording
is a follow-up to the consulting call I did with
Nick above, the owner of Advanced Hosting
Networks. You may recall that I asked
Nick’s permission to call some of his newer
customers in an effort to determine what is
important to people as they shop for a web
hosting provider.
I put on my
Customer Service hat and made the calls that are
on this recording. Some of the highlights
of my calls include:
Everyone I talked
to were very appreciative of my call and it made
a difference in how they viewed the customer
service that Nick’s company provided.
I found the most
common reasons why people chose Nick’s company
over the thousands of other web hosting
companies.
I was able to talk
about some of the items in Nick’s Unique Selling
Proposition that we had determined during our
consulting call. You will hear how happy
these new customers were when they heard these
items and how it confirmed to them that they had
made the right choice.
Probably the most
outstanding thing that was accomplished was that
my calls uncovered some questions that customers
had about setting up their web sites that they
hadn’t even inquired about yet. You will
hear how this proactive approach to customer
service can really make a difference and begin
what will hopefully be long term relationships
between these customers and Nick’s web hosting
company. If you want to see what the
control panel of your web site looks like and
how you can use it,
click here
Unique Selling Propositions
Examples # 4
How
To Integrating
Nick's
"Unique Selling Proposition" In To His Web Hosting Business To Sell
More, Sell
Stronger |
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In this
third recording in my series with Nick, the
owner of Advanced Hosting Networks. I
make a presentation to Nick about how to utilize
his "Unique Selling Proposition" in the company’s day-to-day customer
activities. In my excitement to create a great
presentation, I whipped up a “straw man” web
application that not only includes the items in
his "Unique Selling Proposition", but that I suggest be the basis for a
real application that could be developed to
assist his service representatives in answering
the phone, capturing information, and especially
to obtain new customers. In that respect, this
is more of a Workshop than simply a recording.
I love this presentation because it
shows how Nick’s "Unique Selling
Proposition" becomes an integral part of
his business activities. Listen carefully
to the role playing between a service
representative and a caller to see how to gather
information in an automated fashion and ways to
present your "Unique Selling Proposition" to potential customers.
You may even get some tips about how to talk to
potential customers. For example, in our
role playing, see how many I call the customer
by his first name – an important sales and
customer support tool!
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Unique Selling Propositions
Examples # 5
The
"Unique Selling Proposition" Of A Snack
Food String Cheese Distributor
Here's
what you are about to learn:
What
you’ll hear in the first section is a real
client calling me for for the first time looking
for marketing help for his cheese business.
Then, you’ll hear me call Richard for coaching
advice on how to perform the opportunity
analysis interview with this
prospect.
Richard
has 17 years of experience conducting hundreds
of business opportunity analysis sessions with
clients ranging from Mom and Pop small
businesses to multi million dollar corporations.
Richard will use his years of "in-the-field"
experience to give me a 20 minute coaching
session of his best advice on what to do before
I call my prospect.
Then,
you’ll hear me call the prospect and conduct the
Opportunity Analysis for real. Listen in as I
hunt for information about his business. You'll
hear how I distinguish how my consulting is
different from other marketing consultants.
You'll hear me offer my services with my unique
risk-free guarantee. You'll hear all the
exciting, fun, educational and profitable
details in this part of the lesson. But even
more importantly...you will see how easy this
is...and exactly why you can just as easily...do
the exact same thing!
And,
finally, at the very end of part three is what
we all want to hear from our prospects. It's the
client calling me back to hire me as a
consultant. You'll hear him take my mailing
address down so he can send me the money via
Federal Express. This was only the second time I
have used this Opportunity Analysis Worksheet to
sell consulting services. The first is in
another recording below with an accountant from
Australia.
This
is real, as it happened, and it’s absolute proof
you can do this too. Other consulting
opportunities will tell you how to get
clients. They'll give you loads of
unnecessary untested client generating tools.
They'll give you post cards, newspaper ads and
fancy calculators. You do not need all that
stuff. All you need is one thing that works.
They'll tell you how to get clients but I'll
show you how. I'll offer you PROOF! All you have
to do is follow this proven "recipe". Now go get
some clients. And once you have a client, let me
show you what to do with them by using Richard's
Marketing Consulting Training System. Each part
of the recording is 30 minutes.
Have
your speaker volume turned up. Sound may take a
few seconds to start playing depending on your
connection. Press green play button to start
flash recording.
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Unique Selling Propositions
Examples # 6
HMA
Opportunity Analysis Training
With
Live
Consulting Session Results in $1200 Consulting
Project. |
Case
Study With A Tanning Bed Operator
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George is
the owner of a small tanning bed business. He
called looking for some advice on how he could
grow his business. Without knowing or promising
anything, I invited George to talk in more
detail about his goals. Listen in as I take
George through the HMA Opportunity analysis in
an effort to discover (HMA) Hidden Marketing
Assets. More importantly, listen to the
willingness of George to grow his business. And
finally, listen as George hires me to develop a
"Unique Selling Proposition" for his business. Developing the
"Unique Selling Proposition" is the
first recommended product we teach our HMA
consultants to activate for clients. I am
looking forward to working with George and to
get his business hopping in the next few months.
Download these two files. 1)
Opportunity analysis
worksheet and 2) the
HMA opportunity
analysis training. Follow along as I walk
George through each part of the analysis. This
recording is 45 minutes.
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Unique Selling Propositions
Examples # 7
Opportunity Analysis Training With
Jonathan The Owner of A Guided Fishing
Tour Business |
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Here is another special
opportunity analysis training with Jonathan, the
owner of his own small fishing tour business.
Keep in mind this is not the ideal client I
would recommend you take on. But this
opportunity analysis training has some important
lessons that cannot be denied. Even though this
is a start up business, I was able to find some
hidden marketing assets that Jonathan could
start using to grow his business immediately.
Another lesson to keep in mind is that Jonathan
did not have money. You should only be doing the
opportunity analysis interviews with people who
have money. This interview is to provide you
with another training for your benefit. Listen
in and follow along on this interesting look at
the fishing tour business. Please download the
opportunity analysis worksheet and follow along.
I know this recording will give you more
confidence in yourself. I also hope it will get
you to try and get a client and start your own
lucrative marketing consulting business. Download these two files. 1)
Opportunity analysis
worksheet and 2) the
HMA opportunity
analysis training. Follow along as I walk
George through each part of the analysis.
This recording is 70
minutes.
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Unique Selling Propositions
Examples # 8
HMA
Opportunity Analysis Training With Dave Owner Of
A Diabetic Supplement Company Part
One
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This is an Opportunity Analysis
that I did with a business owner named Dave.
Dave has an online business marketing
supplements to diabetics and wanted some advice
about how to grow his business – and grow it
quickly.
This audio is a splendid tool to
help HMA Consultants learn how to question
potential clients, try to uncover hidden
marketing assets in a business, look for
opportunities, and try to find ways to improve a
company’s marketing efforts.
Early in the
conversation, hear how I introduce the HMA
System to Dave. I discuss how the HMA System
works, the types of businesses that HMA
Consultants typically work with, and general
price ranges for projects.
Following the
Opportunity Analysis Worksheet, being an
excellent listener, and asking the right
questions are all essential to obtain the big
picture of any business.
My introductory
questions lead Dave to explain that his online
supplement business is stagnant. I obtain the
background of his diabetic wellness business –
How it started, when it started, who started it,
and who formulated the supplement.
You
will hear me ask the main question that could
lead me to keys to defining the business’s
"Unique Selling Proposition",
namely “Why should people do business with you?”
Dave tells me how his company has developed
products that are superior and more effective
than those of his competitors. Dave’s customers
get results that have been medically measured.
These answers are a great start for his "Unique
Selling Proposition".
However, when I look at his web site’s
home page I see that it does not convey the
product’s superiority and measured
effectiveness. I explain why the "Unique Selling
Proposition" is so
important and why a great deal of research needs
be done to determine the real reason people do
business with his company. When his "Unique
Selling Proposition" is
finally developed, it must be conveyed
prominently on the home page of his web site to
remind the viewer of the product’s unique
benefits.
Following definition of the
"Unique Selling Proposition", the next step would be to integrate that
"Unique Selling Proposition" into all of the company’s current marketing
efforts. For example, it should be put on
invoices, product packaging, product literature,
and within the company’s telephone on-hold
message. Listen to how I verify that Dave
understands the importance of the "Unique
Selling Proposition".
I
inquire about their current marketing practices.
It appears that most of their leads are from
trade shows hosted by the American Diabetes
Association. Their leads are health care
professionals and their customers have been
people referred by health care professionals.
Dave explains that they really haven’t been
following up on leads. Rather, they have just
been sending out brochures. This has not been
very effective in generating more leads or
sales. Trade shows could be more effective if
their leads were handled properly. They should
try to get health care professionals to endorse
the product and refer their patients.
As
we discuss the pricing of the product, I
discover that the product’s ingredients are so
expensive that the company’s margins aren’t very
good. Dave is trying to stay competitive with
his pricing strategy. He tells me that his
competitors actually charge more for their
products, which aren’t as effective as his. I
suggest that the price of the product be raised.
Sometimes a higher price can elevate your
credibility. With good marketing and a good
"Unique Selling Proposition",
you can brag about being the most expensive
product on the market plus you’ll have better
margins.
Other than trade show leads, no
one else is referring people to Dave’s company.
There are lots of non-competing businesses whose
products would go hand in hand with Dave’s
supplement. Partnerships or joint ventures with
these companies should be seriously considered
and cultivated.
Another strategy would
be to position the company and its product in a
unique way with the media. Press releases could
be written and sent to all manner of media.
Editors may find the product interesting and run
its press release with other stories about
diabetes or weight loss. Perhaps the formulator
of the product could be available for
interview.
Since Dave’s vision for the
business is for his product to have a very
strong online presence, his community marketing
should be done using online communities such as
user groups, mailing lists, and web
sites.
For more of a direct marketing
approach, Dave could develop a CD entitled
something like, “The Reality of Diabetes,” which
would contain audio interviews of actual
diabetics and what these people experienced with
the disease. The person receiving the CD could
be offered a 30-day free trial of the product
and then they could be put on monthly auto
ship.
You’ll hear me conclude that Dave’s
business doesn’t have a lot of hidden marketing
assets. Although, theirs is a hungry market,
they do have a web site, and they have an
association with the product’s formulator.
Growing Dave’s business is viable, but much
would need to be done.
Near the end of
this audio segment, you will hear Dave and I
explore ways to increase the company’s marketing
effort. Since Dave doesn’t feel that he has a
lot of money to invest in having a consultant
develop and implement new marketing efforts, it
might be best if Dave does it himself with some
guidance from me or another HMA Consultant. It
actually would behoove Dave to learn some HMA
marketing strategies since he has a few other
small businesses that could also
benefit.
Stay tuned to the second segment
of this case study with Dave where I present my
ideas more formally about how the HMA System can
help Dave grow his business.
Enjoy!
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Unique Selling Propositions
Examples # 9
HMA
Opportunity Analysis Training WithSmall Start-Up Internet Business
Here's
another live two-part training call that teaches
you how to discover hidden marketing
assets
Here's
another training call I conducted with a Mr.
Mark Mysack. Mark called looking for marketing
advice on his new internet start-up business.
This is only the fourth time I have conducted an
opportunity analysis. You’re learning as I am.
Notice how I am closing all the way through the
call. This is something I was not doing in the
first two calls. Each call is getting easier and
easier. My confidence in conducting the
opportunity analysis is getting stronger – as
will yours. Stick with me on this call to the
end even though you may get a little lost
with the details of his business. His business
is not the important aspect of the call. It's
how to interview the prospect. I did this call
with Mark for two reasons. One, he agreed to let
me record the call so I could show you how to do
another opportunity analysis. Two, I needed more
practice. If you think you are going to be able
to do one of these calls and feel comfortable
the first time, you are mistaken. You have to
practice this interview several times before you
get comfortable with it. You have to
really understand the HMA system and how it can
help a business grow. But when you understand
this interview process like the back of your
hand, the world is yours. Imagine the
possibilities that await you when you have the
confidence to interview any business and show
them all the money he is missing out by
not having you as his marketing
consultant. I hope this interview will answer
the question "can I do this?"
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Unique Selling Propositions
Examples # 10
HMA
Opportunity Analysis Training With Barcus Accounting Practice
Here's
a live training call that teaches you how to
discover hidden marketing assets and get clients
fast. Please download the opportunity
analysis worksheet and follow along.
The
telephone makes consulting so much easier! And
it's my favorite way to get clients. In my
opinion, there is no faster way to obtain a
consulting client and no easier way to show your
client how you can help them grow their
business. And when you listen to this recording
you will see why. Please download the
opportunity analysis worksheet and
follow along.
But
first, a little background info: I live
San Diego California. My client Barcus, lives
halfway around the world in Australia. This is a
live recording of me using your Opportunity
Analysis Worksheet. The purpose of using
this worksheet is to uncover every single one of
the “hidden marketing assets” in Barcus’s
business. My client has no idea I am simply
reading (word-for-word) parts of the script
directly printed on the
Opportunity Analysis
Worksheet. Listen to the dramatic effect
this Worksheet (or, cheat sheet, if you
prefer) has on Barcus, who is a successful
tax advisor. By using this tool, I don't have to
“wing-it” like I've done in the past. I
have a scripted sequence of questions to follow.
This is my new secret weapon. To me, it's like a
huge bull dozer I can use to dig out hidden
marketing assets buried deep in his business.
Assets he can't even see until I dig them out
for him with my questions. But look - don't take
my word for it. You can easily hear me
digging for gold “real time” yourself. Get
your pen and paper ready and make sure you hear
the other recording above (the one with the
String Cheese Distributor). I know this
recording will give you more confidence in
yourself. I also hope it will get you to try and
get a client and start your own lucrative
marketing consulting business. Each recording is
30 minutes.
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Unique Selling Propositions
Examples # 11
HMA
Opportunity Analysis Training With Raphael Small
Moving Business
Raphael
recently ordered some pre-owned marketing
materials from me. As part of his order, I
offered to conduct an opportunity analysis for
his 30 year old moving company. Keep in mind he
has paid me money to take him through this
"Business Audit". In the HMA System, you'll
learn how to charge for this service and make a
lot of money very easily. Please download the
opportunity analysis worksheet
and follow along. This recording is 54 minutes.
You'll hear what exact questions to ask to
uncover hidden marketing assets and have clients
"sell themselves" on your services at the same
time. If Raphael had only met an HMA marketing
consultant years ago, he may not be at the point
of switching careers. My goal in this
recording is to teach you how to get a client. I
want you to take this training and try it on a
perspective client of your own. Listen and learn
from this example. Other consulting
opportunities will merely
tell
you how to get a client, I'll
demonstrate
how. This is another exclusive Consulting
Secrets HMA training on how to interview a
prospective client, over the phone, using the
opportunity analysis worksheet.
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Unique Selling Propositions
Examples # 12
HMA
Opportunity Analysis Training With
Nick,
A Chicago Web Site Hosting Company
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If
you’re interested in the process of uncovering
the hidden marketing assets in your business,
this recording is for you! It is a
consultation I did with Nick, the owner of a
medium-sized web hosting company based in
Chicago. Nick was interested in growing
his already successful business and needed some
ideas. This is a very fast-past brainstorming
session that you won’t want to miss.
Utilizing Nick’s expertise in the web hosting
business and my knowledge of uncovering hidden
marketing assets, we quickly come up with
several ways to obtain new customers and to
increase profits substantially with existing
customers -- and we’re not done yet! People who
have already listened to this consultation have
found themselves thinking about ways of offering
new products to their own customer base that
would be almost 100% profit.
I think
that you’ll find your own imagination gearing up
to do your own brainstorming when you hear the
process that we use to discover what Nick’s
customers would most likely want in a web
hosting company and how most of our ideas could
be easily implemented. Have fun! This
recording is 40 minutes and moves fast so get
ready to take some notes.
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Unique Selling Propositions
Examples # 13
HMA
Opportunity Analysis Training With Ryan Dental
Lab Part One
Welcome
to the first part of an Opportunity Analysis
that I personally did with a gentleman named
Ryan. Ryan is the owner of a dental
laboratory in New Jersey who told me that his
business is just about breaking even. He
wishes to discover some new ways to grow his
business without spending a lot more money.
The
story of Ryan’s business is interesting in
itself. However, I hope that you will note
how I conduct this Opportunity Analysis in order
to obtain all of the information that I can so
that I can offer possible solutions:
Explain
the process we will go through to successfully
complete this Opportunity Analysis.
Ask
initial questions such as how much more growth
Ryan wants to achieve.
Explain
what a "Unique Selling Proposition" is and how
we will begin to articulate why his dental
laboratory is unique and better than others.
Throughout the recording, you will hear me ask
many questions to understand the dental
laboratory industry as well as Ryan’s business.
You will hear how I ask Ryan to take me through
a typical example of the type of work he does
from start to finish. Using this method of
interviewing can help you to not only understand
how an business/industry operates, but will
definitely show you the problems that a business
owner experiences on a day-to-day basis.
You will
hear me uncover one great Unique Selling
Proposition that Ryan developed for Quality
Control. Listen to how I probe as to what
all of the components of his technical
“checklist” are. We tie his Quality
Control process back to our typical example
constantly to stay on track and move forward.
I also
learn that Ryan is pretty unique in that, with
offshore business partners, he has developed a
methodology to outsource about 80% of his work
overseas which not only saves him money, but
provides the quality work that is so necessary
in the dental business.
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