Billboard Advertising Interview..."One day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff

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Billboard Advertising Interview

A Little Mistake That Cost An Advertising Sales Rep $60,000 A Year

 

Here is a consultation that I did with a gentleman by the name of Dale King.  Dale had gotten into the billboard advertising business.  He had purchased and upgraded a sophisticated electronic billboard that he placed in a popular hotel to advertise local retailers.

Dale explains that, although his billboard can advertise up to one hundred retailers, he only obtained less a dozen advertisers when he first began his business.  Additionally, since he found his customers through cold calling, it was back-breaking, unrewarding work that has not even allowed Dale to make his initial investment back.

In his frustration, Dale thought that I might have some suggestions for him to make the billboard business a success.  He wanted to know how to sell more ads – and quickly.

We discussed the options of both telemarketing and direct mail.  For telemarketing, we covered the following important elements:

  • Finding someone to do his telemarketing for him at a very reasonable cost.

  • How to monitor your telemarketer to ensure that their job is being done properly.

  • How to develop a “script” that your telemarketer can use when contacting prospects.

  • The importance of a great sales letter.

  • How to create a great sales letter to sell billboard advertising business

  • How investing in a good copywriter can get you more sales.

Dale is also involved in outdoor billboards in and out of his immediate geographic area.  You will hear how you can apply the same direct mail principles to this type of business for maximum sales results.

Finally, Dale discusses his other business of buying annuities.  You will learn how buying annuities can generate income but how difficult it is to find annuities to purchase.  You will ultimately hear my advice to Dale with regard to his annuity business.

This is a very interesting consultation for anyone who wants to start a business or for someone who is looking to increase sales in an existing business.  The problems, solutions, and ideas that Dale and I discuss can be applied to just about any type of business.  This is a call that will get your creative juices flowing as you think about applying some of these ideas to your own personal situation.  Enjoy. This recording is 16 minutes.

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