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Marketing Secrets System Detailed Interview Descriptions Below:
With this 20-minute audio and accompanying 42-page
guide, you'll learn how to make your audio recordings sizzle and PACK
them with high quality, high value information.
This 12-minute audio and accompanying 35-page report delves into the human brain and why audio can help you sell more products and deliver more information more effectively than any other medium.
Audio Marketing Secrets (AMS) student Charles wanted to
use his consulting time to grill me on the lesser-known secrets of
hardtofindseminars.com. And he’s definitely done his research. He asks
me questions I’ve never been asked before.
My dad worked hard. He had two jobs, four kids to
support and was durring the week lost of the time traveling around the
South in an orange Winnebago full of clothing samples. I knew at an
early age that his kind of life wasn’t going to be mine. Now, I work
from home doing something I love. The Internet has allowed me to
leverage my time, set my own schedule and be with my family. And in this
interview, you’ll hear exactly how I did it.
You’ll Also Hear…
hardtofindseminars.com from her sister and wanted to interview me so her listeners could learn how audio interviews can help them make significant income from the comfort of their own home.
And the beauty of audio is that it costs very little to produce, can be used in many different ways to make money, and is convenient for users who want to fill up their Ipods and listen while they multitask.
And because Raven says many of her radio listeners have either lost their jobs or are looking to advance their businesses with little to no money, I tell her the cheapest ways I know how to put together quality audios, along with some real-life examples of how to land interviews and make money right away.
You’ll Also Hear…
• Ways to combine audio interviews with affiliate programs – such as how to look for products with high margins, how to negotiate a good deal with the owner of the product and how to use audios to make yourself a nice little affiliate check every single month
• How to land interviews – exactly what to say to let them know you’re worth their time
• Ways to repurpose your audios including book collections and e-courses
• All about contracts and how I keep it all legal and ethical
• How to price your products and audios
• Quick and easy ways to find a hot market
• How to make a joint venture with another business and use their list to email out your promotions – and why you should never be concerned if someone says “no”.
If you’re considering a career from your kitchen table, there are many “recipes for success” you can look at. Creating audio interviews is just one of them. But because it’s an easy, cheap and versatile option, it’s one you should definitely consider. And in this interview, you’ll hear all about it – the whole meat and potatoes.
This audio interview consists of a 60-minute audio.
Actually, I use a little bit more than just the
recorder, but the point is – putting together high-quality audios is
easy and inexpensive. And in this interview I tell you exactly how I
make them, how I capitalize on them – and how the whole thing got
started in the first place.
When it comes to doing audio interviews, I’m an expert.
I don’t claim to be an authority on any other subject but that one. And
with more than one hundred hours of audio on my site, you can probably
tell I’ve been doing it for a while and that I enjoy it.
In Part One,
you’ll hear all about how I create compelling audios interviews. You’ll
hear how I find experts to interview and how I negotiate for the
exclusive rights to those interviews – without ever asking anyone to
sign a deal-killing contract.
Paul Stack is an Audio Marketing Secrets student who
wanted to grill me on the finer points of creating audios, and I have to
admit I was a little surprised. I thought I’d been asked every question
about audio information products that could possibly be asked. But Paul
came up with some new ones.
Nowadays it seems like everybody is concerned with time.
That’s why I call it life’s biggest currency. And that’s also why I like
working with audio. Audio interviews allow people to maximize their time
because you can listen to them anywhere – outside, in the car, in the
gym, anywhere. But making audios has also allowed me to free up my time
I have created over 200 information products over the past five years
including one that sells for $5,970. And I did it without being an
expert on the subject or spending a lot of time and resources. Do you
want to know how I make a full time living year after year? Well, here's
your chance to find out for free.
www.idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program.
Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly and strategically create audio products that will grow their private practices.
This audio interview consists of a two-part audio (Part One is 46 minutes and Part Two is 55 minutes) and an accompanying 68-page transcript containing both audio segments.
Part One: It’s All About “The Attitude”
hardtofindseminars.com. I agreed to reveal and talk about anything Jim wanted to know. I agreed to hold nothing back. I agreed I would deliver content that I could charge thousands of dollars for. Some of this content you will not find anywhere on my site. Learn what is waiting for you at hardtofindseminars.com. Learn the secrets that make my audio marketing business, product development, interviewing secrets and much more really work.
This audio interview consists of a three-part audio (Part One is 51 minutes, Part Two is 52 minutes and Part Three is 50 minutes) and an accompanying 84-page transcript containing all three audio segments.
A while back, I suggested he automate his selling campaign by creating an audio infomercial and using it to generate leads.
So Tony interviewed his boss and created a hard-hitting audio infomercial. And that audio led to a whole new home-based approach that now includes the Internet, a letter-writing campaign with a free incentive CD, faxes, phone calls…and absolutely no driving!
And, it’s working better than he ever thought possible.
He’s already doubled his income, he’s freed up his time by doing a lot less work and he’s looking at new and exciting ways for expansion -- all from the privacy of his own home and mainly because of that audio infomercial.
And he says the best part of his new business approach is that he’s only dealing with people who are already interested in his services. He’s no longer trying to force people to become interested.
So sit back, relax and listen to how a simple audio helped one man turn his whole life around.
This audio interview consists of a 35-minute audio and an accompanying 37-page transcript.
This is my consultation with Mike. Mike’s already recorded interviews with many of his associates, so I show him how to take those interviews and use them to build desire and interest for his higher-end products.
If you give prospects just enough free information to get them interested and hooked – almost to the point where they’ll be able to do it themselves without buying your products – it will leave them wanting more and will generate more sales. And in this interview, I tell you exactly how to do that.
More Key Information You’ll Get From This Interview
• When to use audios to add value to an existing product, when to use them to upsell on the front end, and some tips on pricing products
• Ideas for minimizing the amount of returns you get on products
• Mike’s guarantee – after he started using this simple phrase, his sales skyrocketed
• Why I’ve moved from physical products to digitized ones – and why I’ll never go back
• How to easily find out what products are hot here in America – and how to negotiate the rights, add more value and make more money
• How to maintain control of your JV projects so that you’re keeping track of leads
• How to get people to allow you to record them – and what to do if they sound too stilted
• Exactly how I use audios on my site to promote my higher-end products
• How to build a “virtual team” for your business – and stop doing everything yourself
Mike has a lot of possibilities for enhancing and promoting his business with audio, and we explore many of those ideas in this hour-long consultation. But I think his best bet is to use his existing interviews to promote his higher-end seminars. It’s easy, profitable and just makes the most sense for him.
So if you’d like to know more about how to use audio to enhance your products while also generating excitement over them, this is the interview for you. After you listen to it, you’ll understand why I give away so much free information on my site.
This audio interview consists of a 45-minute audio and an accompanying 62-page transcript.
So in this interview, you’ll hear my consultation with Andrew where I give him advice on how to enhance and market this existing product.
Some of what you’ll hear…
• How Andrew can add interviews to each of his chapters – and sell his book for more than 10 times what it currently sells for
• Ways to promote a book using Internet infomercials – it’ll be like selling to customers one on one, 24/7
• How raising prices can improve your sales and work to your advantage
• How adding audio can increase your profit margin so that you’re making the most off of every sale
• How to use audio to market your book – and never hassle with affiliate programs again
Andrew’s book currently sells for $16.95. As time goes on, that price isn’t going to increase unless he does something to enhance the book’s value. Adding audio to an existing product is an investment that’s easy to do and pays off quickly. And this interview shows you exactly how that works.
So sit back, relax and learn how to enrich your book and your bank account.
This audio interview consists of a 62-minute audio and an accompanying 42-page transcript.
He also has another market in mind that came to him while he was waiting for his wife to get ready one night. He knows this market is red-hot with potential, but he’s not personally interested in it. So he’s come to me for direction.
So in this 30-minute consultation, you’ll hear my advice to Damian about whether it’s better to be interested in your products or if you should just “fake your enthusiasm” and capitalize on a hungry market.
You’ll Also Hear…
• Ways to come up with topics to discuss in your interviews
• How Google can be the perfect measurement of the demand for your product
• How to use trade shows to find not only the topics to talk about for your products but also the experts to interview
• Specific ways Damian can package the audios once he’s done with his interviews
• Ways to find a niche – don’t guess at what to pick, do some quick research
The bottom line is: you need a product to sell. But if you have a hot market, your marketing can be terrible and you can still make money. However, in order to make quality audio products, you should also be interested and enthusiastic about your topic.
So if you’re the least bit undecided about a niche for your products, this is the audio for you. In it, you’ll hear how to make the best products and pick the best market.
This audio interview consists of a 28-minute audio and an accompanying 43-page transcript.
This consultation will be interesting to you because not only do Octavio and I discuss creating Information Products, but we get into strategies for other types of businesses that could produce lucrative profits if done correctly.
I begin by explaining how creating an audio Information Product can yield high returns, how he will have total control, and how the margins can be astronomical. It is important that Octavio choose a topic that he has a passion for and an interest in. After choosing a topic, Octavio should interview experts on the topic and create his Information Product.
You will hear me encourage Octavio to create a product whose topic is a business opportunity. Creating a great Information Product which provides a high ticket business opportunity could be very profitable.
An example of a high ticket business opportunity would be a franchise. Octavio should look for very popular franchises in Chile and develop a marketing campaign for the franchise by creating an Information Product comprised of interviews with experts as well as an informative sales message about the franchise opportunity
Here are two other great ideas for products and businesses:
• Find a product that is popular in Chile but not in the United States. Approach the company and ask for exclusive rights to market the product in the US.
• Conversely, find a popular product in the United States and ask for exclusive rights to market the product in Chile.
Listen as I coach Octavio about how to obtain the rights to market a product. There are several essential points that we discuss that you need to know if you wish to look into this.
Along the line of obtaining exclusive marketing rights, if a product is only being marketed offline, you can negotiate obtaining the rights to market it online. You can turn this around and negotiate to market a product currently marketed only on the Internet using Direct Mail. Really, the possibilities for negotiation of marketing rights are endless!
Getting back to the creation of an audio Information Product, we discuss:
• How the simplest way to create your Information Product is to do audio interviews
• Components of the Audio Marketing Secrets course that will assist you in creating an Information Product
• Where to get transcription and/or translation services and equipment
• Online and offline resources that I have found to be invaluable in choosing topics for your product and developing your interview format
• Types of Joint Ventures that you can engage in and tips for negotiating
If you’re stuck choosing a topic for your own Information Product or need information about great resources that will assist in developing your content, then this is an interview that you cannot miss!
This audio interview consists of a 48-minute audio and an accompanying 21-page transcript.
Today, all over the world, people continue to have a passion for these beautiful animals. They are companion animals, people’s hobbies, and sometimes a major source of income in competitions such as horse racing, showing, breeding, and buying and selling.
Patricia has been involved with horses since she was a young girl. About three years ago, she wrote an ebook for stable owners with advice about how to rent out their stables easily and have greater profits. Her next step was to create a web site with content about buying and selling horses. She conducted teleseminars with experts on different equine subjects such as training, horse health, and current equine issues. Her subscribers could sign up to listen to the teleseminars and then were given the opportunity to purchase the audio and printed transcripts of the teleseminars.
Patricia had contacted me mainly because she wanted some advice about the proper pricing of her teleseminar materials. Additionally, she wanted to increase her profits for her products. I took the opportunity to tell Patricia about my new product, “How to Turn Your $28 Book into a $3,900 Information Product” and suggested that she take advantage of a free trial of it.
We went on to discuss hot topics about horses. The one that we pinpointed was the subject of selling horses. You'll hear Patricia explain why this topic is so important, especially for horse breeders. We decided that this might be a wonderful information product for Patricia to create because buying and selling horses is a good business opportunity for people – and people are more apt to purchase information about business opportunities.
The products that Patricia currently offers on her web site are fifteen audios and their transcripts with experts on different topics. Listen as I reveal some of the strategies that I use on my own web site, www.hardtofindseminars.com, and suggest that Patricia follow a similar format. I advise Patricia to take her fifteen audios and give them away for free on her web site. Her goal should be to host the web site that has the greatest free audio content about horses on the Internet. You will hear me explain that, by doing this, she will begin to build relationships and credibility with people who come to her web site to hear her free valuable audio content. You will hear me explain my own past experiences and what led me to set up www.hardtofindseminars.com in this manner.
After she has the free audio content in place, then Patricia should create a high end product – a business opportunity so that people can learn how to make money by doing something that they enjoy. One of my ideas is for her to create an audio seminar product about buying and selling horses for profit. I suggest ideas of what the seminar could contain, how to determine which equine experts to interview, and how to obtain the topics to be discussed during the interviews themselves. We even discuss how this main product could be easily niched into other information products.
We discuss how to direct people to the high end product through the free audio content or excerpts of the main product that she would offer on her site. Other important components of her product such as bonuses and free consultations are discussed in detail.
I show Patricia some examples of how my web site works and the psychology behind how free audios can lead a customer to buying higher end products. You may wish to follow along online as I lead Patricia through some great examples of my free content and upsells that are then offered.
This is a great consultation for many reasons. The ideas that Patricia and I discuss can apply to any product and you will also have an opportunity to see exactly how I conduct my own successful site. Enjoy!
This audio interview consists of a 47-minute audio and an accompanying 52-page transcript.
Drew explains that he now wins more than 90% of the Holdem Poker games that he plays using a system that he has devised. He has packaged his winning system into an Information Product. Drew got in touch with me because, even though Holdem Poker is immensely popular, his Information Product is not selling as well as he had anticipated. As such, this interview contains valuable information for anyone about how to better market Information Products.
Listen as I prompt Drew to tell me how online Holdem Poker games work, his favorite games, how much a person can win, and about his Information Product that contains Drew’s secrets for winning at online Holdem Poker.
Topics that we discuss to improve Drew’s sales include:
• Drew is undervaluing his product – the product’s price should be higher. Much higher
• Perhaps a money-back guarantee should be offered to buyers.
• Put more content into the web site, such as good audio to promote the product.
• Hire a good copywriter to create a dynamite sales letter or have a professionally created audio infomercial.
• Set up joint ventures with other businesses to promote his product.
• Include audio CDs as well as the book as the product.
• …and many more valuable tips for success.
This is such a great consultation because so many marketing options are discussed. You won’t want to miss a minute of it.
This audio interview consists of a 53-minute audio and an accompanying 55-page transcript.
So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing.
But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent.
Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done -- and very lucratively too -- if it’s done right. So, I give her ideas on how to:
• Know her marketplace and ways to expand on it
• Price her workshops and upsell her product
• Add more benefit to her product so she can charge more
• Use her story and expertise to sell her workshops
• Create a website and lead people to it
I also give her advice on a photography book she wrote some time ago that she thinks may no longer be marketable. Even though the book’s been out for a while, I give her ways she can add value to it, allowing her to charge more for this existing product.
So, listen to Rufina’s story. It’s full of creative ways to market and expand on some interesting ideas.
This audio interview consists of a 46-minute audio and an accompanying 55-page transcript.
The certificate buyer can become of member of the Coastal Vacations club by booking one of several vacations at discount prices.
As a distributor, Nido’s responsibility is to sell the vacation certificates. He had some ideas for marketing the certificates to restaurants, schools, and businesses so that these organizations could perhaps give the certificates as gifts to employees or patrons.
However, it takes a lot of time and effort for Nido to do cold calling, book appointments if he’s lucky, and to explain the whole Coastal Vacations package. Additionally, there are back-end costs for Nido, such as a web site and all of those nice brochures about Coastal Vacations that he needs to buy to market his product.
As I explain to Nido, the vacation industry is huge and there are many, many places where people can get “free” vacations just like those offered by Coastal Vacations.
Listen as I advise Nido to sell enough of the certificates to cover his initial $1,300 investment and then to create his own information product – one that he has total control over. As we continue, I come up with an information product idea for Nido – interviewing the top ten or so distributors at Coastal Vacations! After preparing and packaging the audio interviews, sell sets to Coastal Vacations who would then sell the audio product to the thousands of current and prospective distributors, promoting the business opportunity.
Another option would be to produce the information product and put it on a web site as a download that people would pay for. I suggest a few more interesting marketing possibilities for Nido that he is very interested in pursuing.
I think that you will enjoy this consultation with Nido because the material about the creation and marketing of an information product can apply to any topic!
This audio interview consists of a 69-minute audio and an accompanying 45-page transcript.
We discussed a few information product ideas that Curtis has. His ideas are sound and you’ll hear me give my best advice about ways to make his information products special and unique and why this is of the utmost importance.
One of Curtis’ other questions had been about my invisible ink pen manufacturing business opportunity. If you haven’t seen it yet on my web site or listened to the audios I have on the subject, you may want to take the time to absorb the information I have available. Like I advise Curtis, the market is still wide open and in this consultation you’ll hear more on the subject as well as some insider information about some new opportunities to sell thousands of these invisible ink pens.
Now comes the fun part! Earlier in the interview, Curtis and I were talking about some of the barbeque shows shown on television. Apparently, Curtis and I share a common passion for barbequing. All of this talk got me thinking about the creation of an information product containing interviews with up to twenty of the top barbeque “pit masters” and some of their best barbeque secrets.
Curtis loved the idea! You’ll hear my advice about ways to get interviews with the top pit masters, different methods to market and promote the product, and even some joint venture ideas that I came up with to work with Curtis on this mouth-watering opportunity. You’ll even hear a short audio at the end where Curtis updates me on his progress toward making this idea into a reality along with my advice about how to prepare for great interviews. As always, my advice can be applied to any information product so, if you want a fun audio to learn from, this would be the one for you!
This audio interview consists of a 75-minute audio and an accompanying 51-page transcript.
Cory’s idea to make the big money is to develop a great back end sales strategy – perhaps a multimedia product that includes DVD/video. However, higher ticket back end products for his two current Information Products would be difficult because of the type of content they contain. With that in mind, he would like to begin to create different types Information Products in more competitive markets.
Listen as I advise Cory that, by augmenting his products with good audio, he could build more value into his current products or any new products that he develops. Further, it might be a good idea to build business opportunities into his products since business opportunities often command a higher price than mere information.
Here are eight topics that we discuss ...
1) Creating audio from interviews with experts in the field that his product falls within. Included here are reasons why an expert would want to be interviewed in the first place.
2) How audio interviews could become a back end product or the increase the value and price of your front end product when audio is coupled with audio transcripts.
3) The transcripts themselves must become the major contribution to your sales copy.
4) Why niching your product can give you an advantage over your competitors.
5) Why people will pay more for a product that includes audio than for just an ebook.
6) How to develop the best questions to ask your experts during the interviews.
7) How to conduct the interview and be a good listener in order to maximize the content being presented.
8) Advice about how to create different niches for your products.
Cory is very concerned about sales copy and would like to know the strategy behind developing the best sales copy possible. You’ll hear some innovative ideas about how to actually use your audio to entice people into reading your sales letter. Additionally, learn the importance of doing your interviews before developing your copy – whether you hire a good copywriter or write the copy yourself.
Finally, you will hear the best strategies to maximize your back end sales if you do choose to offer back end products. Also, learn why asking your customer base what kinds of products they would like to have is of the utmost importance.
This audio interview consists of a 31-minute audio and an accompanying 42-page transcript.
That being said, I know that you will enjoy this consultation that I did with Pam. You will hear Pam give details of the Red Hat Society and describe her small business of selling Red Hat Society apparel online and through Ebay.
Although her business is successful, Pam felt that she wanted to develop some kind of information product for the fifty and over age group of women. She had listened to several of the consultations on my web site, www.hardtofindseminars.com and was hoping that I could help her with some specific ideas for products.
Listen as I quickly come up with an idea about creating an information product targeted specifically to Red Hat Society members: Pam could create audio interviews with dynamic Red Hat Society members about their philosophies and how they have fun in the Red Hat Society. Listen to my advice about how to market these audios to different local chapters of the organization and, possibly, to the organization’s national chapter.
Pam gets crash course in creating this information product:
· I give Pam a sample list of questions that she could ask her interviewees
· How to record the interviews
· How to edit the interviews
· Ways to make these interviews available to members of the Red Hat Society online.
We talk about how the market will determine the pricing of the product and how to get lists of names and email addresses of women who would be prospects for future products developed by Pam. The sky is the limit!
Pam comes away from this consultation with the determination to develop this unique product. As a listener, this consultation details all of the points necessary to develop your own unique information product in a simple, step-by-step fashion.
This audio interview consists of a 35-minute audio and an accompanying 37-page transcript.
• The equipment that I use to record my interviews, where you can buy it, and its associated costs.
• Additional software that I use to edit my audio interviews, when necessary.
• Audio file formats that you need to become familiar with.
• How to put your audio files on your web site.
• An online service that you can use to have all of the “bells and whistles” that my web site has such as play, fast forward, and other buttons that will add that professional touch to all of your audio presentations.
In life we only have two things, time or money. This audio lesson is for you if you have the time to do it your self. If you have the money, I can do it all for you. It’s no secret to having great audios on your web site that play with the click of a button – and it’s not difficult either!
This audio interview consists of a 8-minute audio and an accompanying 29-page transcript.
Here is the only tool I use to
edit my audio recordings and interviews. It's called GoldWave. It's a
top rated, professional digital audio editor. It contains so many great
features, you will be amazed by all the things it can do: Play, edit,
mix, and analyze audio Apply special effects, such as fade, equalizer,
doppler, mechanize, echo, reverse, flanger, and more Digitally remaster
and restore old recordings with noise reduction and pop/click filters
Record audio from cassettes, vinyl records, radio, etc. through your
computer's line-in Record dictation through a microphone or play
dictation back at a slower speed for transcription. Make perfect digital
copies of audio CD tracks using the CD Reader tool and save them in MP3,
WMA, or Vorbis files View a variety of real-time visuals and VU meters
Convert files to/from different formats, such as wav, wma, mp3, ogg,
aiff, au, vox and even raw binary data More... GoldWave is the most
advanced and complete audio editing program available in its price
range. It even includes many features (such as batch
processing/conversion, CD reader, and audio restoration filters) that
cost extra in other, more expensive audio editing programs. Try the
fully functional demonstration version here
still use the 4. version. The new 5. version is not as easy to use. This
is the fastest editing software I have found.
This audio interview consists of an 89-minute audio and an accompanying 60-page transcript.
This audio interview consists of a 32-minute audio.
First and foremost, Ian has a passion for audio and would like to develop an Information Product showing people how to create and sell Information Products using audio – very similar to my own AMS course. His other ideas for Information Products include running a bed and breakfast business and showing people how to buy holiday homes and renting them out for a profit.
With Ian’s vast experience with the technical aspects of audio, you will hear me suggest that creating an Information Product showing people how to create and sell Information Products using audio is probably his best idea. I go on to suggest that this one product could lead to the development of a full, high ticket seminar on the subject.
You’ll hear us discuss how audio is such a powerful medium. I use Nightingale-Conant as an example of the huge success of audio products because audio is so portable as compared to video or reams of printed material.
Also, the number of prospects is immense for an Information Product about how to use audio to either create or augment an Information Product. Anyone online who has published a book or an ebook is a prospect. These people would love to turn their book or Information Product into something that they can sell for a lot more money and using audio is the key.
As Ian has been thinking about the development of his product, he has envisioned creating a physical package of CDs, mainly to instill a perceived value. Listen as I tell Ian of my own experiences with selling digital products versus physical products and the reasons why going 100% digital would be the best avenue for any Information Product developer.
In terms of web copy, you will hear me give Ian step-by-step instructions about how to develop the best web copy possible. Additionally, I reiterate how hiring a great copywriter is the best investment that Ian could make for his product, even if it costs him what he might consider a great deal of money.
We finally discuss my experiences with customers asking for refunds for digital products they have purchased from me. You’ll hear me explain how refunds are directly related to the value that you deliver to your customer. One strategy that I always abide by is to over-deliver by including free audios and other bonuses with my Information products. Ian has to admit that the extras that I offered were a big reason that he bought my product! So, the product itself has to have the value that your sales copy says it does and it’s imperative that you always over-deliver in order to minimize the number of refunds that will be requested.
Ian is ready to get into his first product and is looking forward to my constructive criticism about his copy and his product itself very soon.
This audio interview consists of a 29-minute audio and an accompanying 40-page transcript.
Now Mary wants to help others find meaningful relationships. Calling herself the Love Guru, she’s in the process of using Audio Marketing Secrets to create products that will help single women feel good about themselves and find their Mr. Rights. But she’s got some questions about how to package the audios for her products, how to write a compelling USP, and how to get good testimonials. So in this 45-minute interview, you’ll hear my advice to Mary about how she can make the most of her new business.
You’ll Also Hear…
• Ways Mary can differentiate her business from other Love Gurus – and the compelling USP that will come naturally after that
• How long her audio CDs should be – is it the quantity, the quality, or a little bit of both that matters?
• Why it’s important for Mary to get a book out there – and suggestions on some quick, easy and cheap ways to do that
• How Mary can negotiate the rights to her interviews without ever having a client sign a paper agreement again
• Ways Mary can get great testimonials for her site – even though most of her clients are reluctant to give out their names and stories
• Ways she can find good, inexpensive help for her website and her business
Mary has already done the hard part by getting herself out there and started. Most people just talk about making products; Mary has actually made them. So sit back and listen to how she’s taken her knowledge of the dating industry and made some exciting products for her site.
This audio interview consists of a 45-minute audio and an accompanying 54-page transcript..
First, Luis explains what an ebook is and the benefits of creating an ebook over publishing a hardbound book. Ebooks have really come into their own and ebook authors are having a great deal of success. As a matter of fact, both Amazon.com and Barnes and Noble have special categories for ebooks. Plus, you will about two other web sites that sell and market ebooks.
If you think you cannot create your own information product, you must listen to the resources that Luis reveals in this recording! Yes, you can do it even if you don’t have any experience but you must be willing to do the research to come up with a hot topic.
If you already have a hot topic but need to research it, Luis suggests going to Google Answers. Even if you don’t have a topic, you can browse through the thousands of topics on Google Answers and get some great ideas. Once you find a topic, you can look through questions previously posed by others and answers researched by professionals to obtain valid information. You can also pay a small sum to ask your own question on Google Answers – it would be worth it! Listen as Luis and I navigate through Google Answers and see the amount information that Google Answers makes available in their answers to questions. You could actually create your own information product from the free information that you obtain through Google Answers!
Listen to Luis’ idea for partnering up with an ezine author to offer your information to his subscribers.
To find a myriad of other web sites containing lists and information about free ezines, just use the search term, “free ezine” in your favorite search engine and you’ll have almost too many sites at your disposal.
Learn how to get ideas about formatting your ebook.
One of the very best marketing research tools at your disposal is the SRDS. Listen as I give an overview of the SRDS, what it contains, and how you can get access it.
Learn how newsgroups are another hot place you can do research or find information for your information product.
Yet another research tool for you might be one or more of the thousands of online message boards that exist.
During the interview, Luis also touches on some ebook basics:
· The different file formats your ebook can be in (.exe or .pdf)
· How to download an ebook from web site.
· How to view an ebook downloaded in the .pdf format.
· Ways to convert your completed ebook to a pdf format.
I hope that the tools brought forth in this interview will be of help to you in creating your audio information product. I’ve used several of these resources for my own research and found that they are priceless. Enjoy!
This audio interview consists of a 51-minute audio.
You will hear me talk about my own previous personal experiences with membership sites and how they, too, were disappointing. This is what led me to the philosophy of giving away audio interviews for free. My methodology with regard to the free audio is to educate my listeners and then direct them to niche products that they are able to purchase.
One idea that I suggest to Peter is to provide five to ten minute clips of each of his interviews on his site. Following the clips, direct the listener to a place on the web site where they can sign up for a 30-day trial for the remainders of each of the interviews. The way to facilitate sales here is to hire a great copywriter to go through the audio and pull out the selling benefits of the audio interviews and put them on the page where the 30-day free trial is offered.
We go on to discuss the expansion of Peter’s business by looking for niche products where there is very little competition. The main point here is that Peter would not need to be the expert. He should find the expert and then offer his audio interviewing and editing skills to add value to their existing information product as a joint venture.
We talk about potentially hungry markets such as parenting and family counseling. I also suggest the development for an information product for obtaining quality care for your aging parents because there is a huge void in this area.
However, the main idea here is go find a hungry, passionate market that has a real need for information. Selling a business opportunity is always the very best way to go.
Peter likes the idea of joint venturing very much. I suggest that Peter try to acquire other older products by business gurus and leverage off of that person’s credibility – similar to what I have done with the Arthur Hamel course offered on my site.
Peter really likes the idea of joint venturing with other businesses. We discuss possibly joint venturing with Ebay Power Sellers, adding value to their existing products by augmenting them with audios containing valuable content. Here, you can target the Power Seller’s past customer base with new, enhanced products.
This is truly a “twist” to the Audio Marketing Secrets course that you and your brainstorming efforts will benefit from.
This audio interview consists of a 31-minute audio and an accompanying 41-page transcript.
The problem is that Beth doesn’t know what kind of business she could develop and make successful. She saw my web site, www.hardtofindseminars.com, and my offer for a free 15-minute consultation. She cast her fate to the wind and called me – never expecting that I would return her call. Of course I returned her call, and you are about to listen to my consultation with Beth.
You will hear how I ask questions about her business experience, her personal goals and the income she feels she would need. I then begin to probe about her specific business skills. Beth has been in the business world for many years and has many exceptional skills. However, a few of her skills set off some bells for me:
• She loves to teach people.
• She loves to learn new software packages forwards and backwards.
• She is an expert in the use of Microsoft Excel’s spread sheet product.
• Beth is a very rare person because when she sets out to learn software, she reads the manuals cover to cover so that she is able to utilize every feature of the software. Most people either don’t read manuals or just read enough to know how to accomplish what they need at a particular time.
Beth uses Excel in every part of her life. She uses it both at home (for budgets, credit and expense tracking) as well as at her job where she has created Excel spread sheets to track everything about a grant that the school system received from the state. Beth has left no stone unturned in the gathering of state and federally mandated information reporting for state grants.
Beth doesn’t believe she is an expert in the use of Excel – but she really is! What’s even better is that she is passionate about using Excel to improve efficiency both in her home and at her job.
My solution was for Beth to claim herself as an Excel expert and to create an information product that would teach people better ways to use this powerful software product. She could actually train people over the phone from the comfort of her own home. I gave her some ideas of tools available that would help her to do this professionally and effectively.
Sounds great – but how would Beth introduce herself to prospects who might have a need for her service? There is always cold calling, but like most people, Beth doesn’t like the idea of cold calling. She would like prospects to call her instead.
I advised Beth on exactly how this can be done:
• Do research on where the needs for her services are. Determine where the hungry market is.
• Find case studies, perhaps on the MS Excel site itself or in a MS Excel online forum, to discover what types of typical problems people are having when trying to figure out how to accomplish a task using Excel.
• Look at the indices of books already written by other Excel experts to develop an outline for her information product.
• Use Google to research the potential markets for her product and service.
• Put the frustrations with Excel into a specific format for a sales letter.
• I offered to help her create an audio interview, perhaps with some video or at least screen shots, that would be part of her sales letter package.
• Write her biography and explain why she is the expert that can best help people to solve their problems with the use of Excel. Within this, I advised Beth to come up with a “catchy” name for herself that people would remember – something like “The Excel Queen.”
Yes, it does sound like a lot of work, don’t it? But each step is very, very doable and, in fact, must be done to create a great sales letter/sales message to send to prospects. Once the sales message and a presentation are created, she could test her product/service using a mailing list that could easily be obtained from one of several good sources like the SRDS.
Beth promised to work on the steps I advised her to do before we went on to create the audio interview portion of her sales message. I’m really looking forward to hearing from her again.
The advice that I gave Beth could be used to create any information product so I invite you to not only listen to this consultation, but to pay close attention to the steps I have outlined. You only need to have the passion and a niche product or service to get started. Good luck and perhaps one day I will be interviewing you on your success!
This audio interview consists of a 41-minute audio and an accompanying 57-page transcript.
So what you are about to hear is my most well organized, comprehensive guide to preparing, conducting and marketing audio interviews ever. It will walk you through the whole process from getting started to building your list and marketing your audios.
But because we cover a tremendous amount of ground, the teleseminar runs about three hours. So I’ve broken it into six half-an-hour segments, and here’s a rundown of each.
Please note that all seven sections have been transcribed into one 90-page transcript.
You'll also receive a 12-page Teleseminar Notes document that Ben and I used during the actual teleseminar, so you can easily follow along.
Part One: How To Get Started Without Spending Money
Most people think you need to spend a lot of money to get started making audio interviews, but nothing could be further from the truth. You don’t even need to be an expert in your field. All you need is access to a computer and a telephone. You can do all your research for free and there’s even free software to help you along. So in Part One, I’m going to explain exactly how to get started even if you have no money or expertise.
I’m Also Going To Tell You…
• A quick way to tell if there’s a market for your information product
• What kinds of information products make the most money and how to package yours so that it does
• What audios get played the most on hardtofindseminars.com
• How to find a hungry market just waiting for the next product
• The different types of interviews and how to leverage off the expertise of your experts
This audio interview consists of a 33-minute audio and the accompanying 90-page transcript of all six (6) segments.
Part Two: Turning Your Hobby
Into A Moneymaking Audio Product
Whether it’s playing guitar or grooming dogs, you can find experts to interview in any field and ways to make those interviews marketable. But there are some markets that are hotter than others, and in Part Two, you’ll hear how to pick a good one.
You’ll Also Hear…
• How to automate the selling process – and spend less time making more money
• The exact equipment I use to record, edit and upload my audios and where to buy exactly what you need
• Why you should build a team and how to do it cheaply
• How to put your playable audio online
This audio interview consists of a 33-minute audio and the accompanying 90-page transcript of all six (6) segments.
Part Three: Getting Experts For Your Interviews
Sure, it’s easy for me to get interviews now that I have a site and some credibility, but it wasn’t always that way. I had to land my first interviews too. And the easiest way I’ve found to do that is just to ask for them. People love to talk about themselves and they also love free publicity. So all you really have to do is sell them on the potential your interview could bring to them. And in Part Three, I’m going to tell you some ways to do that along with…
• Word-for-word scripts for landing important interviews – even if you have no credibility or influence whatsoever
• How to do phone seminars and save the audio as mp3s
• My can’t-fail way to get even the “Biggest of Dogs” to agree to an interview with you
• How I get most of my interviews now
This audio interview consists of a 32-minute audio and the accompanying 90-page transcript of all six (6) segments.
Part Four: Ways To Build Your List And Attract Traffic To Your Site
Making great audios is only part of the picture. Your main purpose is to make a lot of money off of them. And in Part Four, we’re going to start talking about how to do that. One of the best ways is by using audios to attract visitors to your site. Once there, you can collect their contact information and start building a list to market your products to. And in this section, we’re going to talk in depth about how to do that and also about…
• How to use joint ventures to build a list and market your products
• How to obtain the rights to the audios you make – without formal contracts and without paying anyone
• Inexpensive ways to get your information out to the masses
• Quick and easy ideas for building a list today
This audio interview consists of a 33-minute audio and the accompanying 90-page transcript of all six (6) segments.
Part Five: Getting Ready For The Big Interview
I wouldn’t recommend “winging it” in any interview, especially when a little prep work goes a long way. So if you want a good interview, you’ll need to do some research and have at least an outline of what you’re going to say before you ever hit the record button. Fortunately, all of that is relatively easy to throw together and in Part Five, you’ll hear how to do it.
You’ll Also Hear…
• The one thing you should never leave out of any interview
• How to know what kind of questions your audience will be hungry for
• How much of my interviews are usually scripted
• The best ways to make your sales pitch at the end of the interview
This audio interview consists of a 30-minute audio and the accompanying 90-page transcript of all six (6) segments.
Part Six: All About The Money
People are always wondering how many audios it takes to create something of value – and the answer is simple. If you were dying of thirst in the desert and I had an audio that told where the water was, how valuable would that audio be to you? You can make money with just one interview as long as it’s something your audience is thirsty for. And in Part Six, we’re going to go over the best moneymaking strategies I know. You’ll also hear how I make money off my site and how I market my audios.
I’m Also Going To Tell You …
• How to leverage your audios to make even more money
• Proof that audio interviews work
• How to create a teaser for your interviews
• Ways to use blogging and podcasts to promote your interviews and products
Audios are such a huge part of day-to-day life because they’re so convenient. People like multitasking and, unlike videos or books, audios allow them to do that. I’ve been making my living off of audio information products for a while now. And in this teleseminar, you’ll hear how you can do that too.
This audio interview consists of a 25-minute audio and the accompanying 90-page transcript of all six (6) segments.
HERE'S HOW TO ORDER
The second you place your order, Paypal will re-direct you to a page with a yellow button that when clicked will take you to your download page.
After you make your payment, you will see the image below and you want to click on that button to access your downloads. I'll also send you the links and page to the Paypal e-mail address you used when you placed your order by e-mail.
If you have any questions at all, feel free to call me at 858-692-9461.