Bob Bly Interviewed
By Michael Senoff
|
Here is a two hour interview with master
copywriter Bob Bly. This is a GREAT interview because I grilled bob with
your questions on the inside secrets of the copywriting business.
The purpose of this interview is not to sell you anything. It's just
straight-up killer copywriting secrets and content. Bob Bly is an
independent copywriter and consultant with more than 25 years
experience in business-to-business, high-tech, industrial, and
direct marketing. McGraw-Hill calls Bob Bly "America's top
copywriter." He is the author of what many consider to be the
"Bible" of copywriting, The Copywriter's Handbook, published by
Henry Holt & Co. The legendary David Ogilvy says: " I don't know a
single copywriter whose work would not be improved by reading this
book. And that includes me." Bob Bly writes sales letters, direct
mail packages, magalogs, e-mail marketing, ads, brochures, articles,
press releases, newsletters, Web pages, white papers, catalogs, and
other marketing materials clients need to sell their products and
services to business and direct- response buyers. Most copywriters
out there today have, at best, only a few years of experience -- and
are not yet masters of their craft. Bob has been writing winning
promotions for top clients like Boardroom, IBM, Intuit, Ken Roberts
Company, Swiss Bank, Nortel Networks, Praxair, and dozens of other
companies for over a quarter of a century! Yes, there are a few
other senior copywriters you can hire today. But Bob does something
many of them do not: he writes all of his own copy. He doesn't hire
junior copywriters to work on your promotions. If he takes on your
job, you know that every word in your promotion was written by Bob
Bly... an advantage not available from any other source. This may be
your only chance to get answers from one of the best copywriters
ever. Bob also has a publishing company called CTC Publishing CTC
Publishing is the publishing company of Bob Bly, the man McGraw-Hill
calls ''America''s top copywriter.'' Bob has written copy for more
than 100 companies including Boardroom, Phillips, IBM, Medical
Economics, AlliedSignal, and Lucent Technologies. He is the author
of more than 60 books and a columnist for DM News and Early to Rise.
|
|
|
If You
Don't Know Ben Settle The Copywriter,
Read On. You'll Find Out What It Really
Takes To Pull More Sales And Profits
From Every Ad Or Sales Letter You Ever
Use
|
|
Here is
another exciting interview from my
copywriting series. Several years ago, I
found a direct response copywriter. His
name is Ben Settle. And when someone had
sent me a newsletter that he had written
about my www.hardtofindads.com site,
after reading that copy, I knew this guy
was really good and then I knew that I
would want to be doing some work with
him soon. Ben has since written several
winning sales letter for me and my
website at
www.hardtofindseminars.com ,
including my
Secret Loophole product, my
Joint Venture Magic product, and my
Art Hamel Seminar product. He’s also
done revisions of my letter for my
HMA Marketing Consulting Training
and several others.
Recently I interviewed Ben on some of
the most frequently asked questions
people ask me about copywriting. There’s
a gold mine of information in this
interview and I strongly recommend you
listen to this more than once. These
secrets have put a lot of money in my
pocket and they will do the same for you
if you apply them to your own copy. Now,
some of the secrets you’re going to
learn about in this interview include:
How to get unlimited ideas for your ads,
products, and other writing by playing
video games…The strange but
scientifically sound reason why you
should write your headlines under
water…How to write sales letters,
newsletters, and books while driving
your car…A secret way of using spell
check on your computer to eliminate
writers block and procrastination
forever…How to make everything you say
in your ads one hundred percent
believable and credible without needing
testimonials, credentials, or other
proof elements…What exact questions to
ask a client to get the best material
for the ad you’re writing. You’ll learn
how to make even deadly boring products
sound exciting and fascinating. You’ll
learn two ways to write copy for own
products and services without sounding
like an arrogant chest pounding jerk.
You’ll also learn how to find time to
study and learn about copywriting even
if you have a job, family commitments,
and other adult responsibilities. And in
addition, you’ll learn how to make
outrageous claims and exciting promises
in your ads without sounding hype.
Let’s get going. There’s a lot of
material here to cover and I know you’re
going to enjoy it. |
|
|
How The Japanese "Cracked The Code" To Online Advertising Testing
|
|
Testing your website and conversion
process is the only way to get maximum
profits in minimum time but most people
don't know how to conduct a test that
gets good results.
"Taguchi" is a funny sounding name.
It's a Japanese name. And we all know that when it comes to business
the Japanese lead the world in Technology! It's this same technology
that created the need for more efficient testing applications for
manufacturing. A wiled haired genius and national hero in Japan
names
Taguchi
created a system for testing that works with online advertising
optimization.
Simply put, if you are trying to increase your profits
and reduce your costs associated with your online and offline
marketing and advertising campaigns, you need to know about
Taguchi.
The
Taguchi
Advertising Method is used to "compress" the number of
tests you have to run to get superior response rates and results. If
applied correctly, this testing method causes significant increases
in advertising response in record time. This 50 minutes recording is
with David B, a trained
Taguchi expert. This interview will reveal
the power behind this Japanese testing miracle and show you how to
get the response and conversion increased you need to decimate your
competitors and to survive in today's competitive market.
So what is the Taguchi
method and what's the big deal?
Learn in this recording...
The most common and biggest mistake most make when testing.
The one variable that is critical to increasing your online
ROI. (90% of the online marketers are watching the wrong
factors.)
What method is most effective to manage your online testing.
The manufacturing principle that applies to all business
growth.
The critical design elements that must be held for the
components themselves so create maximum response.
How to perform a "forced survey" in your marketplace.
What is the proper sequence for testing?
Where do you use this method in your sales process.
What kind of increases can you really expect?
Why "Split Testing Thinking" does not work (actually fails)
if used with Tagoochy Algorithms. |
|
|
|
|
|
"Nobody Should Be Allowed To Have Anything To Do With
Marketing, Advertising, Copywriting, or Direct Mail Until They've Listened To This Interview At Least 7 Times"
Introducing The
Clyde Badell Advertising System
Sit back and
listen as I interview Barry Bedell in this exclusive Five part
presentation about the real "Father Of Advertising" Clyde
Badell.
You have the lucky
fortune of hearing this interview with Barry Badell, the son of the
great advertising genius Clyde Badell. I hope you'll be as excited as
I was hanging on to every word in this amazing adventure about a man
many in the advertising and marketing fields have never known.
You'll get a detailed
and personal account about the history of this great advertising
legend. And you'll hear it from the man who loved him and knew him
best. This set of recording is designed to teach you about a proven
system of advertising you have never been exposed to before. I know
you will enjoy what I have put together for you in this exclusive
www.hardtofindseminars presentation.
|
Michael
Senoff On Copywriting
|
|
April is a working mother of two your
boys. She e-mailed me frustrated and in
search for some honest advice about
copywriting. April had recently invested
money into a copywriting training
system. She was disappointed with the
product and the coaching that was
promised with it. Listen as I guide
April through some simple yet overlooked
principles on copywriting. You'll hear
how my hate for copywriting forced me to
create easy shortcuts to creating
compelling copy that sells. I unload all
my
most closely guarded secrets about
copywriting in this exclusive audio
recording from hardtofindseminars.com
This is a one hour call.
|
|
|
Carl Gelletti
Interview
You can't hire Carl Gelletti today to write copy for you. Why? because any
smart copywriter knows you can make a whole lot more writing copy for
your own products then you can for clients. It's been said if you can
hire a copywriter, they probably aren't that good.
Carl Galletti has risen to the top of the world of direct-response
advertising and is now considered by many to be one of the best
freelance copywriters and marketing experts in the world. I had the
pleasure of interviewing Carl and I can attest that he is unique as a
copywriter because of his vast marketing skills
Many of the top direct response advertisers used Carl to
write advertising copy for them including Gary Halbert, author of The
Gary Halbert Letter. Here is what Gary says about Carl..
"Carl Galletti is, perhaps, the most serious student of the masters of
marketing I've ever encountered. "How good is he? Well, to give you a
clue, Carl has written several direct mail sales letters for Jay
Abraham. Jay Abraham is considered to be the top marketing consultant
in the country. Jay charges $5000 per hour for his telephone
consultations and his seminars cost as much as $20,000 for five days.
Carl's client list is diverse. He has worked with authors,
professional speakers, publishers, computer companies, contractors,
executive search firms, printers, training organizations, jewelry
manufacturers, schools, health technology firms, and the American Red
Cross.
Anyone who is serious about learning copywriting and marketing can
benefit from Carl's advice. This interview will take you on a guided
tour from the days when Jay Abraham and Gary Halbert were just
getting started. You'll hear
stories about the great Robert Alan, John Childers, Gary Halbert,
Jay Abraham, Brian Keith Voiles, Ted Thomas and many others. Carl knew
them
all because he was there from the start. This
is a fast paced jam-packed intensive 111 minute interview. It's split into three easy to listen to
parts. You can gain 25 years of copywriting and marketing
experience in less time then watching two episodes of Survivor. If you
truly want to learn how to sell more, sell
faster, write better copy (that brings in the money), and market your product smarter, you need to
listen to every word in this exclusive
interview with Carl Galletti. You can only find this one here for a
limited time only.
How Brian Keith Voiles
Went From A Minimum Wage Brick-Yard
Worker, To Part-time Janitor,
To Professional Magician, To
Brain Tumor Survivor, To One
Of The World’s
Greatest Living
Copywriters
|
This
is your lucky day because I
have created for you what I
think is one of the most
compelling interviews on my
site. It's with Brian Keith
Voiles. Brian is the
one of the world's
greatest
copywriter and in the
next two and one half hours
you'll know why.
In this first time tell all
interview you'll learn how
Brian Keith Voiles would
come home dripping wet with
sweat every day in overalls
from stacking bricks for a
living to becoming one the
world’s greatest living copywriters.
Brian's ad
writing techniques work –
and his track record of
"top-dog" clients speaks for
itself. Brian has written
for:
Ted
Nicholas,
author of "How To Form
Your Own Corporation For
Under $75"
Gary Halbert,
author of "How To Make
Maximum Money In Minimum
Time"
Jay
Abraham,
marketing consultant
and author
Robert Allen,
Best-selling author of
"No Money Down Real
Estate "
You'll
be super-glued to your seat
as you hear in Brian's own
voice ....
-
How
Amway was the pivotal
turning point in his
thinking even though he
never made a dime in the
MLM business.
-
You'll be amazed at to
hear how Brian describes
in detail how he was
making $3200 a month
working only three hours a
day as a part-time
janitor.
-
Learn what Brian did to
support his wife and three
young boys in the early
days living in a rented
trailer
home.
-
You'll chuckle when you
hear about the make and
model of the nicest car
Brian ever owned.
-
Get inside Brian's head as
he describes what guided
him to being a copywriter
heavyweight.
-
Hear his personal story of
how a five dollar magic
set changed the direction
of his life and turned him
into one of the best
copywriters on the planet.
-
$90,000 in 90 days, learn
how a chance chain letter
started a sequence of
events that would
introduce Brian to the
world of copywriting.
-
Feast your ears on the
story about one letter
that was pulling right
about 36% and getting
phenomenal results and
learn how to get it for your
own swipe file.
-
Hear Brian's true story of how he
survived a deadly softball
size brain tumor in the
middle of his head.
-
Hear exactly how Brian
sold 3000 copywriting
courses on his first major
direct mail campaign.
-
Hear
why Brian thinks going
offline with your product
may be the best way to
rake in big money with
your product of service.
-
Learn why Brian cuts and
tapes hundreds of
headlines to his wall
before he picks “the one”
for his client’s sales letter.
-
Learn how if your loaded
with great testimonials
and a risk free
proposition, you can sell
anything with the write
copywriting skills.
-
Hear what Brian does first
before he writes one word of
copy in
any letter.
-
Learn who to talk to in
your research phase and
who to record twice..
-
Learn why recording your
conversations will get you
mouth watering sales copy.
-
You’ll hear specific
results and success
stories Brian has
generated for world-class
marketers like Jay
Abraham, Gary Halbert, Ted
Nicholas, Yanik Silver and
more.
-
Hear what to do when a
client gets too lazy to
mail your letter.
-
Learn one legal clause to
place in your contract to
protect you before you
write one word of copy for
a client.
-
Learn Brian's secret for generating
headlines that smash
controls and how to get
them to pop into your
subconscious at will.
Oh and one more thing. For
all of you who don't believe
in the power of a great
sales letter, I have
included proof that what
Brian teaches works. The
last recording is the story
of Kyle from San Diego. Kyle
is 21 years old and ordered
Brian's Ad Magic course. He
used one letter from the
course and booked $4000 in
orders. So what you say?
Kyle only mailed 28 letters.
His cost for the mailing was
less then $15.00.
Anyway, the bonus recording
is all there for you to hear
now. It's only about 15
minutes. More proof that if
you have the guts to just do
it, you can open your world
to new opportunities beyond
your wildest dreams. Go for
it.
|
|
|
| |
Story-telling Advice From A Hollywood
Screen-writer How To Effectively Use
Story Telling In Your
Copy To Sell More Of
Your Ideas, Products
Or Services
|
| |
Ruben, a screen writer
and a teacher of screen
writing skills, was in
the process of creating
an information product
on how to write
compelling stories,
screenplays, or stage
plays. He was basing the
content of his product
on his own personal
experience, various
teachings from his
mentors over the years,
seminars, and courses.
As Ruben was creating
his product, he realized
that his techniques not
only applied to screen
writing, but many other
areas such as:
· Creating more
effective marketing and
sales presentations.
· Helping teachers to
present their lesson
plans more effectively.
· Teaching lawyers how
to present their cases
better.
· Telling stories to
children.
· Improving personal
relationships.
· … and the list goes on
because telling and
listening to stories are
such an integral part of
our daily lives!
Ruben presents the parts
of a successful
screenplay. First, you
have to have an idea for
a story. After you have
a story, the screenplay
becomes your story in
writing – what the
audience will see and
hear. He explains that
the screenplay is a
“blueprint” and gives us
some simple examples.
Listen as he discusses
what the best structure
is for any story and
presents several
elements essential to
create a successful,
compelling story.
Understanding story
structure will become
important as you
continue to listen to
this interview.
Ruben goes on to teach
some other keys to
creating a good story.
There must be a
conflict, whether it’s
an outer or inner
conflict. An outer
conflict may be another
character. An inner
conflict may be a
character’s self doubts
or fears. The writer
must make sure that the
audience will care about
the story and stay to
see the end.
For example, Ruben gives
a list of great
techniques to make the
main character more
identifiable to the
audience. This is the
key to a successful
story.
Subsequently, Ruben
reveals that the same
principles used to
create a great
screenplay can be
applied to just about
any facet of business or
personal life.
For example, in a
business situation where
perhaps you are a sales
person trying to make a
sale to a potential
buyer, you can become
what Ruben terms “a
Dramatic Strategist.”
This involves a mind
shift that makes both
you, the sales person as
well as the potential
client both “characters”
in a story. In fact,
Ruben suggests that you
keep in mind that each
of you would be the main
character in your own
lives – each of you with
a different goal.
When there are two
characters, there may be
a conflict. In a selling
situation, things such
as price, terms, and
conditions can become
the conflicts.
Ruben suggests that you
will be a more
successful sales person
or marketer if you aware
of both your role as a
protagonist in your own
drama paradigm and your
client’s role as the
protagonist in his or
her own drama paradigm.
Further, you should not
try to hide or minimize
the conflicts of the
situation. Instead,
identify and resolve
these conflicts with the
client.
Make yourself
identifiable to your
client, just as an
audience should identify
with the main character
of a story. Develop the
trust and rapport with
the client so that he or
she sees you as an
authority and that there
is a feeling of affinity
between the two of you.
This interview really
presents a unique
approach to
understanding human
nature and dealing with
conflicts in a very
imaginative way. I know
you’ll enjoy it! This
recording is 46 minutes. |
|
|
Advice
In “Kick Starting”
Your Copywriting
Business.
|
|
This is a
consultation that I did
with a gentleman named
Mark who needed some
advice in “kick
starting” is copywriting
business. This short
recording is packed with
great information for
new and veteran
copywriters! You may
get some ideas for
business avenues that
you haven’t thought of
before.
At the
beginning of our
conversation, Mark was
mainly concerned about
what the name of his
copywriting business
should be. His first
thought was to use his
surname. However, he
believed that his
surname might be too
unusual for someone to
pronounce. You’ll hear
how we discuss sole
proprietorships and the
option of incorporating
after getting started,
obtaining customers, and
making some money. Find
out what Mark finally
decides to use as his
business name.
Listen as
I give Mark an idea
about obtaining
copywriting work by
researching Ebay. Look
for closed auctions for
big ticket items where
the item did not sell.
Look at the Ebay ad to
see what could have made
the item sell.
Sometimes it is simply
because there was no
research done on the
item and thus, there was
not a good description
of the item or its
features.
Contact
the seller by email and
negotiate to re-write
the ad and re-run the
auction. If the item
sells, you would get a
negotiated percentage of
the sales price. Of
course, you would need
an option agreement and
some sort of
non-disclosure agreement
as well as software that
would prohibit the
seller from printing or
copying your ad – but
you’ll hear me explain
the details of
everything you would
need to accomplish
this. Listen as I give
example of a generic
email that could be
modified for any auction
and sent to sellers.
I advise
Mark to research
unsuccessful closed
auctions for boats,
houses, machinery, and
other high priced
items. And don’t just
stay with Ebay. Look
into the real estate
market for beautiful
homes that just aren’t
selling. Most of the
time, real estate ads
just don’t do a good
enough job of explaining
the real advantages of
owning that particular
home. The very best way
to advertise a home is
to interview the current
homeowner about the home
itself, the
neighborhood, the
schools, etc. –
important things that
real families are
interested in.
Listen to
my own experience with
using written copy in
conjunction with audio
for both a product and
for real estate.
Mark
certainly loved that
idea and was going to
start researching
completed auctions for
big ticket items on Ebay
right away! The key is
to identify poor ads for
great products. You
must also learn to
negotiate well and then
you will have a great
niche market!
Near the
end of this audio,
listen as I describe a
Bonus Resource on my web
site,
www.hardtofindseminars.com.
It’s more than 15 hours
of copywriting audios
from my best interviews
with copywriting experts
such as Brian Keith
Voiles, Eugene Schwartz,
and many others. This
is a “must have” set of
materials for both new
and existing copywriters
that will reveal
copywriting secrets and
make your business more
successful.
|
|
|
Advice
In “Kick Starting”
Your Copywriting
Business Update
|
|
Welcome
to an update with Mark,
a copywriter that I
previously did a
consultation with to
advise him about some of
the best ways to kick
start his new
copywriting business.
You will
hear how Mark had,
indeed, implemented some
of the strategies that I
had recommended –
specifically about how
to obtain clients using
Ebay. Here’s what Mark
did:
-
He
researched Ebay for
completed listings by
category where the
item did not sell.
The categories that he
has investigated thus
far include cars,
boats, real estate,
trading cards, and
some other big ticket
items.
-
He
developed a sales
letter that he sent to
these Ebay sellers. A
copy of Mark’s sales
letter is included in
the transcription
below.
-
He sent
out between twenty and
thirty of these sales
letters to the
unsuccessful Ebay
sellers and received a
10% response (not bad
for a start!).
He
believes that he may be
able to strike a deal to
re-write one of his
respondent’s Ebay ads
with his copywriting
skills.
The great
part about Mark’s new
venture is that it took
him less than an hour to
send out all of his
sales letters! He
admits that this type of
sales approach is much
easier than approaching
businesses cold. He
also admits that Ebay
has so many auctions
that he could never even
scratch the surface of
all of the closed,
unsuccessful auctions
that he could approach
(Hint: Some copywriting
competition wouldn’t
hurt Mark!).
In our
conversation, Mark says
that he needs to develop
more of a solid system
to research and follow
through with potential
clients. You will hear
me suggest that he look
into implementing the
HMA System’s Opportunity
Analysis into his sales
letter and follow
through phases.
I send
him links to specific
interviews and
consultations on my web
site dealing with
Opportunity Analyses.
If used, the Opportunity
Analysis would provide a
proven methodology to
help his potential
clients to grow their
businesses or sell their
big ticket items. It
might also open
opportunities for Mark
to do more marketing for
his clients – not just
copywriting – because it
would entrench Mark in
his potential clients’
businesses.
|
|
|
Herschell Gordon
Lewis—Author
Of 20
Books On Advertising,
Writing And Direct
Marketing—Reveals
Secrets Of Success In
Copywriting
Even
though I had heard his
name for years, I never
gave Hershell much
thought until I was
searching for one of his
books, "World’s Greatest
Direct Mail Sales
Letters Of All Time."
This book is not to be
confused with a similar
book by Richard Hodgson
titled "The World’s
Greatest Direct Mail
Sales Letters Of All
Time." An interesting
fact I learned about
Hershell is that within
the Collector’s Plate
industry he is known as
the "King of Direct
Mail." You may have seen
collector’s plates
advertised in the Sunday
newspaper and other
widely-circulated
publications. I used to
wonder why so many
people invested in these
plates until I talked
with Hershell
personally. Hershell
Gordon Lewis is a
well-connected expert
who has been involved in
the direct mail industry
for many years. He is
the author of more than
twenty books on
advertising and
marketing, and is the
former chairman of BJK&E
Direct. He now heads
Lewis Enterprises, a
creative source. He is
also chairman of
Communicomp, a
full-service direct
marketing agency
affiliated with True
North Communications
based in Fort
Lauderdale, Florida. On
this audio clip, prepare
to receive a real
history lesson on some
amazing things. My
conversation with Hershell was one of my
most interesting,
illuminating talks. In
it, I take you from the
days of Hershell’s first
direct selling job as a
door-to-door salesman
through his development
and evolution into a
prestigious, powerhouse
ad agency owner. This is
one talk you will feel
compelled to listen to
three or four times. It
is that eye opening.
Here's
A Rare Recording From
Gary C. Halbert
A Marketing Legend
In The Direct Response
Mail Order Business
If you are unfamiliar
with Gary Halbert, you
are in for a treat. This
guy is my favorite
marketing instructor on
the subjects of direct
mail and how to write
killer advertising copy.
He delivers marketing
information in a
powerful style, without
all the BS. Gary's
pre-1994 material is
hard to find. Jay
Abraham has done several
joint ventures with Gary
so I have run across a
lot of his work. Go to
my Products page to see
which Gary Halbert
programs I have
available. How much
would you pay to attend
a Gary Halbert seminar?
Here is a recording from
a Group M Marketing
seminar in Hot Springs,
Arkansas, put on by Bill
Myers in the early
1990s. Enjoy this
31-minute recording
featuring Gary Halbert.
You'll love it!
Classified Advertising
Work Smart, Make
Money, Retire Early
With Two-step
Classified Advertising
Promotions
This is a great
recording of John Eger.
When John Eger speaks,
direct marketers listen.
At the time of this
recording, John and his
partner Phil Kratzer
were the nation's
leading experts on
classified advertising.
John's low-cost, 2-step
direct response methods
allow both large and
small advertisers to
test with the least
possible risk. This
recording was from the
Bill Myers seminar in
Hot Springs National
Park, Arkansas. John
presents the secrets
that have helped many
work smart, make money
and retire early. This
recording is from the
Bill Myers direct mail
boot camp.
Since I interview and
review marketing gurus
all day for a living,
you can guess I know
what works and what
does not.
|
Why
Settle For 1% Response When You Can get 50% Response With
"Effective Copywriting" – Learn how To Hone Your Skills To Improve
Your Sales
Good, captive copywriting is essential
in today’s marketing field. I got a call from a gentleman who was new
to the copywriting field and he was looking for some advice on how to
improve his own skills. The information I shared with him is
invaluable: I gave him direct resources he could use and I discussed
different products and aspects of these products that are currently
available. Best of all, though, I shared with him the underlying
implications of good copywriting and explored why and how many people
are doing it all wrong. This is information you can’t afford to miss –
the insight you’ll gain will be unique
.
Since I interview and
review marketing gurus
all day for a living,
you can guess I know
what works and what
does not.
Taylor Trump
When To Sue Your Copywriter-281
Pound Body Builder Spills His Gut And Reveals All He Knows About How
To Write Killer Web Site Copy
Would you like honest, no-fluff
advice on internet marketing, copywriting, mailing lists, and other
business tips? Listen to the interview with Mr. Taylor Trump, a
successful copywriter, small business management specialist, and
online and offline marketing specialist.
The purpose of this interview is
to share Taylor’s success and how you, too, can became successful
by applying the internet marketing techniques and principles he
learned from marketing experts, such as Jay Abraham, and a secret of
top copywriters that is not always obvious.
In this interview, you will
learn about
·
How motivation and drive enabled
him to pick up concepts from marketing gurus —most from purchasing
materials on my Web site,
www.hardtofindseminars.com.
·
How he applied marketing
principles and concepts to his first business and continued with
Internet marketing.
·
How he made money without doing
all the labor himself and establishing deals with cost-saving,
“do-it-yourself” contracts
·
“The Marketing Genius Letter,”
a newsletter to learn strategies about mining the hidden assets of
your business, as well as marketing to and outwitting, outsmarting,
and crushing your competition.
·
A marketing portal site with
over 100,000 links to articles and resources, general marketing
information, niche marketing, target marketing, and how to market.
·
Helping people get close to
their dreams by offering solutions to their problems
·
Value of researching your target
market, knowing each customer, prospects, or client and the actual
motivations, aspirations, and “hot buttons” of each.
·
Using lists, direct mail
successes, and how to go about it.
You, too, can be successful with
your business by learning from Taylor Trump’s advice about Internet
marketing, copywriting, and using lists. You will then be able to
help your customers get close to their dreams by offering them the
right solutions!
Press the green
play button for each part and download the mp3 below. You can also
download the transcript and mp3 audio files to reinforce your
learning.
John
Carlton
Copywriting Expert
John Carlton On How To Make Your Copy Sell Better Than Ever
Here is a rare
recording of John Carlton from the early 1990s at a Bill Myers
seminar. John had over 10 years of copywriting experience before this
recording. He was a freelance writer who agencies hired to do the work
their own writers couldn’t do. He has written for Jay Abraham, Dan
Kennedy, and Gary Halbert. John made big money as a writer for some of
the largest direct mailers in the world, including Rodale Books and
Boardroom. His writing brings in millions for his clients. This is a
rare recording from the information marketing book camp in Hot
Springs, Arkansas. This recording is 17 minutes long. Check out his
course, "Kick-Ass Copywriting Secrets Of A Marketing Rebel -- An
insider shortcut guide to creating sensational ads that will
supercharge your business, your wealth, and your life even if you
flunked English!".
Joe Vitale
Joe Vitale On How To
Become An Expert Copywriter, Researcher, And Promoter
You can spend your
entire life reading, searching, and studying books on success—or you
can find all the best information distilled for you right here. Joe
Vitale possesses one of the largest and rarest marketing, advertising,
and writing libraries in the world. He has been devouring books on
success, personal development, advertising, marketing, and promotion
for the last twenty years of his life. Save twenty years of your life
by listening to this interview today. Hear Joe discuss his favorite
books from his private collection. He explains why his favorites are
so great to read and what you can learn from them today.
This information has
never been revealed until now. Joe Vitale is the founder and president
of Hypnotic Marketing, Inc., which creates sales letters, ads, e-mail,
news releases, and even web sites that put people into "buying
trances." The process is based on Joe's latest e-book, "Hypnotic
Marketing." Joe "Mr. Fire" Vitale is an explosive "results only"
marketing consultant and copywriter. He is the world's first Hypnotic
Marketer and the author of the best-selling e-book, "Hypnotic
Writing." He has helped over 200 authors and publishers write,
publish, and promote their books. He has helped dozens of
entrepreneurs dramatically increase their sales. He has helped
businesses and organizations of all sizes from The American Red Cross
to Hermann Children's Hospital in Houston.
|
Dan Lock
"At Last - A Website Conversion Expert Will Take You By
The Hand And Show You Step-By-Step Exactly How To Maximize Your
Internet Profits In Minimum Time!"
|
|
Widely Recognized as "The A
Website Conversion Expert," Dan is the "go-to" Internet copy genius
who's created hundreds of money-making ads and sales letters for
clients in more than 49 different industries...Dan has a track record
of selling over $25.7 million of merchandise and services. If Dan is
such a wizard with words, perhaps you're wondering why you haven't
heard of him before. It's because Dan doesn't seek out the spotlight.
This "quiet giant" keeps a low profile in an industry over-run with
self-promoting, self-proclaimed, and often self-deluded "experts."
Instead of stoking the "Locke Publicity Machine," Dan focuses on
stoking the fires of success for his small business clients. Instead
of devoting his time to his celebrity status, he spends hour after
hour, week after week, working for the little guys... and loving it.
Dan has resuscitated copy that was previously in "critical condition"
and helped his clients double and triple their conversion rates...
some as much as 417%. The strategies, techniques and psychological
tactics Dan employs are irresistible to consumers. They produce
dramatic results and spell the difference between failure and success,
and between success and "super-stardom" for his clients. This
interview is 60 minutes
|
|
|
Persuasion
Stop Canned
Copywriting And Start Learning How To
Use Unconscious Persuasion To Get What
You Want Faster Then Ever
Ken Ellsworth is one of my customers and
he is an expert in Hidden Persuasion
sales techniques. You will be amazed by
the power of covert unobtrusive sales
messages and learn specific ways to sell
people without getting in their face.
Ken is a master when it comes to
understanding the psychological reasons
why people buy a product or service. He
uses these underlying psychological
needs to create potent sales messages
that appeal to the target and produce
customers. There is no obvious selling
involved so the customer’s decision to
purchase is intrinsic - this intrinsic
value translates into marketing nirvana.
Who doesn’t want customers who feel
passionate about your product or
service? I urge everyone to listen;
especially those who are struggling with
new sales ideas or feel they’ve hit a
mental block. This conversation will
invigorate you and these techniques will
amaze you! Just try to use your
new-found skills of persuasion for good
not evil! Enjoy.
|
|
|
|
|
|
|
