Building
your business through referrals from others is one of the lowest-cost, least
risk, highest leverage and most effective methods you can use. Yet it’s
surprising how few businesses actually have an actual proactive
referral-generating system in place.
Ask the owners of businesses of all types where their best business comes
from and a good number of them will tell you it’s a result of referrals.
Then ask them to state the script, word track or system they use to generate
those referrals, and you’ll likely hear something like, “Well, we just treat
our clients well and they tell others about us.”
That may sound nice, but in actuality, that “system” is neither “proactive”
nor is it “referral-generating.” Treating clients nice, doing a good job for
them, providing them with quality products and/or services… even going out
of your way for them is no guarantee that they will send you any referrals,
let alone quality referrals.
The Big Difference Between “Word-Of Mouth” And Referral Marketing and in this
interview, you'll learn . . .
* How to keep them coming in day after day and month after month.
* You'll discover one referral strategy to quickly create a predictable
stream of clients without any face-to-face interaction.
* How to can get all the referrals you can handle without the pain and
humiliation of begging.
* How to get better quality referrals that are more hungry to do business
with you.
* How to get customers to lend you their Rolodex for the day so you can tap
their network of vendors and best customers.
It's amazing how many people have no idea how to use referrals.
And it's probably one of the easiest - and most lucrative things you can do
for your business, whether it's your own or someone else's.
And this interview is like a crash course on how to get started.
This interview is 60 minutes.
