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Clyde Bedell -
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"How to
Convert WHITE SPACE into ADVERTISING
THAT SELLS"
A Basic SHORT COURSE in ADVERTISING
CREATION by Clyde Bedell - $97
( Includes PDF transcripts and mp3 downloads )
Simple one time
$97, no
per-month charges, no extra costs, no
nickel-and-diming or download fees.
YOU, Changed f o r e e e e e v e
r . . .
This is
your chance to study the life's work of the
advertising genius of the century,
Clyde Bedell. You'll love what I've put
together for you.
I'm
Michael Senoff and I've
teamed up with Barrie Bedell, the son of the
great ad man, Clyde Bedell and for the first
time we've digitally published . . . The
Greatest Advertising Course Ever Created.
It's called "How to Convert White Space into
Advertising That Sells".
Here's the story.
I interviewed Barrie Bedell after learning about this
training from a box of old Jay Abraham materials
I purchased 20 years ago.
In this box was a huge maroon spiral bound course 11 X
14 inches and the title was embossed in GOLD
foil lettering
This was back when I was buying and
selling used Jay Abraham seminars on
eBay.
It's how I got my start in this crazy
marketing business.
"Advertising Mastery" was the name Jay Abraham gave for
the same training you are going to learn
about below.
See what Jay Abraham
has to say about this training.
I was so impressed with this course that I contacted
Barrie Bedell, the son, and recorded a
hardcore, five-part interview with him
about his father.
Keep reading to get this interview.
I kept in contact with Barrie off and on over the years
mainly because I knew first hand of the
intellectual GOLD he had inherited from
his Dad.
Barrie was essentially retired and he
was not doing much in advertising.
From conversations with him, I knew
Barrie's son had no interest in the
advertising game.
BUT I DID!
If something happened to Barrie this
advertising gold would be lost forever.
I HAD to do something to preserve it for
future generations who want to learn
from the masters of the advertising
craft.
Previously, Barrie lived on an avocado
and lemon farm.
On that farm he had a huge garage to
store all his father's original "How To
Convert White Space Into Advertising
That Sells" courses.
Unfortunately, Barrie was forced to move from the
Ventura California farm and was only
able to take a limited supply
of his fathers archives to his new place.
He's now in Oxnard California south of
Ventura.
All of the remaining courses were dumped into
the trash because Barrie had nowhere to
store them in his much smaller place.
What a crying shame, I thought to myself.
Saddened by this, I propositioned Barrie to let me
digitize his father's most important
work in to easy to read PDF files.
And then, I negotiated for a limited
time license to offer this training to
YOU for a tiny fraction of what the
original courses were sold for.
I fought tooth and nail to get Barrie to
agree to let me offer this training for
the ridiculous low price of only $97.
In the 1960s, hundreds, maybe even thousands of copy
editors and ad men paid up to $23,675 in today's
money.
Of course, Barrie's no schmuck.
He wanted his piece of the action from
this promotion too.
I told Barrie, that if he allowed me to
offer this to you, I would invest my own
money to digitally reproduce his
father's training to today's digital
download standards.
Once you get your hands on this
digitized training, you'll appreciate
all I've done in publishing and making
this historic work available for such a
low cost.
From the interview that started it all 9 years ago.
To the expensive and labor-intensive process of
deconstructing the printed course
material and scanning of each oversized
page one by one.
The printing was close to 70 years old, so we had to
digitally enhance the color and
resolution so when you zoom in on each
ad and each lesson, it looks better than
the original printed version.
Plus, having this as digital PDF files is so much
better and more convenient than lugging
around these giant manuals.
The only way you could study this material was to be
sitting at your kitchen table or sitting
on the floor.
You can read about famous advertising
men in books for under fifteen bucks.
You can hear others teach and talk about
them at over priced
marketing seminars costing five to twenty-five thousand
dollars a head.
But you can't
experience and gain an intimate understanding of
these advertising geniuses until you study their
life's work.
So who is this Clyde Bedell guy and how can he help
me?
Firstly, Clyde Bedell wrote his own textbook,
How To Write Advertising That Sells,
which McGraw-Hill published first in 1940, followed by a second revised
edition in 1952. It became a hot best seller among teachers and
practitioners, and entrepreneurs because of its informal style and
plentiful examples.
The book is out of print however, you can
find a few on Amazon ranging in price from
seventy to over one thousand dollars.
I've got
permission from Barrie Bedell to gift
you this book at no additional cost with
your order.
By 1963 Clyde Bedell's advertising techniques were so successful in so
many different industries that the Newspaper Advertising Executives
Association begged him create an
easy-to-use, systematic course.
And that's
what I have here for you.
It's called How To Convert White Space Into
Advertising That Sells.
This advertising training course consists of 14
oversize manuals (11″ X 14″) which
contain 15 parts.
If you scroll down to the bottom of this
page I have scanned in each and every
page so you can see at how dense this
training course is.
Anyway, the content within these pages reveal the most
profitable and proven advertising strategies and marketing
techniques that any business could ever hope to
find.
I consider Clyde Bedell to be one of the
greatest advertising minds our world has ever
seen. And I'm proud to be one of his
students.
Bedell’s powerful, high-response techniques have
sold billions of dollars worth of cars,
furniture, real estate, consumer goods,
memberships, professional services, and more…
all during the 1930′s, 40′s, 50′s, 60′s and beyond
to today.
For the first time ever, you can grab
this complete set of
his rare, amazing, profit-generating,
advertising training manuals in color.
This advertising
training course contains the secrets that can
literally EXPLODE YOUR PROFITS overnight.
They
have done so for countless others.
And when
applied, they will
do so for you. Click to order
|
HERE'S WHAT YOU GET . . .
Below is
the outline of your core training of "How to Convert White
Space into Advertising That Sells"
You'll
enjoy each module as a high quality digitally reproduced PDF download.
You'll be able to use Adobe's robust browser to, read every
printed word, zoom in and out of each ad and study each of
over 394 illustration ad examples.
You can take these lessons with you on the go.
You can read
them from your smart phone, home computer or lap top.
You
can listen to the audio interview segment I conducted with Barrie
Bedell nine years ago.
There is no man alive today to
share the great and rich history of one of the world's
greatest advertising experts.
Barrie,
the son knew his father best and you can listen to him share
the story on your computer, iPhone or
mp3 player.
Or you
can read the
word for word printable PDF transcripts of the interview with Barrie
because these are made available too with your training.
Now you'll own all the tools and training you need to
Convert White Space into Advertising That Sells.
Look at what you get for only
$97. (A fraction of what you would pay
for one tiny ad!)
Don't wait another minute.
It's taken me close to a decade of keeping in contact with
Barrie to finally convince him to let me offer this to you
for such a ridiculously low price in readable downloadable
PDF form.
Compared to the huge printed course it's so much more
conducive for the study of your advertising craft.
And I know you'll appreciate the time and investment in
getting this training published in this manner.
Click to order
OVERVIEW 5 Part
Audio MP3 Interview
With Barrie Bedell About His Father Clyde Bedell
YOU'LL WANT TO
LISTEN TO THIS
FIRST - -
- 162-minute audio with
61-page transcript
For the
full description of each interview and bonuses click here.
Next Are The PDF
Modules Of The 15 Part
"How to
Convert WHITE SPACE into ADVERTISING
THAT SELLS" Course.
1. Module One -
THE ADVERTISING JOB
-
16 pp. of which 8 are type--8 are illustrations, ads, cases. CD
For the full
description of each interview click here.
2. Module Two -
SIX FOUNDATION TRUTHS
-PART
2.SIX FOUNDATION TRUTHS 16 pp. of which 7 are type--9 are
illustrations, ads, cases.
For the full description of each interview
click here.
3 .
Module Three -
RAW MATERIALS OF ALL GOOD SELLING
16 pp. of which 7 are type--9 are illustrations, ads, cases.
For the full description of each interview
click here.
4 .
Module Four -
THE GREAT PROVEN HEADLINE
INGREDIENTS
-16
pp. of which 8 are type--8 are illustrations, ads, cases.
For the full description of each interview
click here.
5.
Module Five -
BODY COPY - WHERE THE
SELLING GETS DONE
A. Whetting & Sharpening
Desire
-16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases.
For the full description of each interview
click here.
6.
Module Six -
BODY COPY
WHERE THE SELLING GETS DONE
A.
Carrying Conviction
B. Being
Believed
16pp. of which 6 are type--10 are illustrations, ads, cases.
For the full description of each interview
click here.
7 .
Module Seven -
BODY COPY WHERE THE SELLING GETS DONE
C. Asking for Action & Business
16 pp. of which 7 are type--9 are illustrations, ads, cases.
For the full description of each interview
click here.
8.
Module Eight - WRITE FOR
EASY READING
-16 pp. of which 6 are type--10 are illustrations, ads, cases.
For the full description of each interview
click here.
9.
Module Nine -
COMMUNICATING THROUGH LAYOUT
AND TYPE (1).
-16 pp. of which 6 are type--10 are illustrations, ads, cases.
For the full description of each interview
click here.
10.
Module Ten -
COMMUNICATING THROUGH LAYOUT
AND TYPE (2).
16 pp. of which 6 are type--10 are illustrations, ads, cases.
For the full description of each interview
click here.
11.
Module Eleven -
COMMUNICATING THROUGH LAYOUT
AND TYPE 3.
16 pp. of which 4 are type--12 are illustrations, ads, cases.
For the full description of each interview
click here.
12.
Module Twelve -
FOLLOW-THROUGH. In-Store efforts that Supports Ads and Increases
Sales and Profits
-16 pp. of inter-mixed type, illustrations, and ads.
For the full description of each interview
click here.
13.
Module Thirteen - STANDARDS,
RULES, MINIMUM CHECK LISTS and How to Use Them
16 pp. of which 10 are type--6 are illustrations, ads, cases.
For the full description of each interview
click here.
14-15.
Module Fourteen -
CONCLUSIONS,
SELF-TESTER INDEX
-32 pp. of which 9 are type instruction and information. 22 are
illustrations, data, tests, and miscellaneous.
For the full description of each interview
click here.
Bonus #1 -
How to Write Advertising That Sells Book - 2nd Ed PDF
This is the same book selling on
Amazon prices ranging from $80 to over $1200
539-page
document
For the full description
click here.
HERE'S WHAT "HOW TO
CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS" WILL DO FOR YOU
Once you order this
course and study it, you will know more about what makes advertising
sell than anybody else in your field or community.
You will learn how you can make your advertising sell and bring you
more money for less cost, consistently.
And that’s because the course was written by a master student of
advertising that accessed millions upon millions of dollars worth of
results-tested advertising.
These results were compiled and revealed in a system that takes you
step-by-step from how to think about advertising before you even
start the ad, right down to the final pitch to get the money.
Although there are many other useful advertising books and
training, nowhere else is there an entire proven, tested system laid
out for you step-by-step that will enable you to turn what
would typically be an advertising expense into a money generating
annuity to pay you over and over.
Download and study all fifteen (15) modules of
How to Convert
White Space into Advertising That Sells. Listen to the five-part
bonus interview I recorded with Barrie Bedell. Devour the
revised 1952 second edition best selling textbook, How To Write Advertising That Sells
published by McGraw-Hill.
And Imagine cutting your
actual cost of advertising in half or more— by doubling your response rates.
Imagine your ads being so compelling that your prospect saves them
and use them later to sell a spouse (or another decision-maker) on
purchasing your product or service.
This course will teach you exactly how to make your ads accomplish
all this and a great deal more. And now it's yours for only $97
without any ongoing payments.
Way less
than a fraction of what one typical ad cost, Amazing!
A full-page ad would easily cost you $5,000 to $10,000 or more in
most average size towns.
AND a Google or Facebook Ad Words Campaign could cost you $5,000 for
a $1 per-click (pay-per-click).
AND— If you got just ONE idea out of the course which gave you 10%…
20%… 40% better response rates… you would more than easily recoup your money
instantly.
BUT, you will be thrilled to know that Bedell’s manuals will give you
a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS.
Amazingly, all for less than you pay for a single small ad!
Act
boldly!
And here's the cool thing about this offer . . .
Everything I am offering is backed up by what I feel is the Best
Guarantee Out There: You Risk Nothing. You Keep Everything.
It's imperative you understand my 100% RISK-FREE SATISFACTION
GUARANTEE backs you up.
This means if you're not jumping up and down happy with your
Clyde Bedell Advertising System at any time in
the next year . . .
And for any reason . . .
*** You can get a full refund, no questions asked.
Even if it's on day 364 of 365 days!
Whatever you decide, you'll keep everything I'm sending you
today!
This includes access to all the interviews and and bonuses.
*** That's right! You can keep everything... without risking a
single penny!
That's how confident I am in my offer.
ORDER NOW!
HERE'S HOW
100% 1
YEAR RISK-FREE
MONEY BACK GUARANTEE
"You have a FULL 365 Days to use this incredible
system for yourself and prove that it does EXACTLY
what I say it does."
Your
How to Convert White Space into Advertising That
Sells download instructions will be sent
instantly after your order is placed.
Click the Yellow 'Buy
Now' Button Below!
!Note: It may take a second or two
for the order window to open up. Be
patient
I Repeat -- $97 is
all you pay. There is nothing
more to buy and no monthly
fees of any kind.
|
|
The second
your order is confirmed, PayPal will re-direct you to a page with a yellow
button that when clicked will take you to your download page. You'll
quickly own
a time tested, perfected and practical advertising system proven to
slash costs, multiply results and optimize profits for any business,
product service or profession.
After your order is placed you
will see the image below. Then simply click
on that button to access your downloads. I'll also send
you your download links to the PayPal e-mail address you used
when you placed your order by e-mail.
Your Order Is Private and Secure
You should know this order page is secured by powerful 128-bit
encryption – Every transaction is heavily guarded behind
next-level encryption. If something seems suspicious, PayPal
security specialists are immediately on it to help protect you
from fraudulent transactions. And remember, we never ask for any
sensitive information from you in an email. This means your
information will be safe and secure. However, if you prefer to
place your another way, feel free to call or text 858-692-9461.
If you have any questions text or call me on my cell phone at 858-692-9461.
Sincerely,
Michael
Senoff
Your
Clyde Bedell's How to
Convert WHITE SPACE into ADVERTISING THAT SELLS
Descriptions Are Below
You'll be able to
immediately download everything below once you order
OVERVIEW
- 6 Part Intensive
Interview with C. Barrie Bedell, Son Of The Great Advertising Genius
Clyde Bedell.
I had the lucky fortune of interviewing the son of
this great advertising genius. And oh what and interview it is. You will get a detailed and personal
account of the history of this great Advertising legend. Hearing the story from the man who
loved him most brings Clyde back alive for you to learn from.
The first name recorded in
the National Retail Advertising Hall of Fame was Clyde Bedell’s.
Among six nationally known nominees
he was given 65 percent of all 2000 votes cast from sales and
promotion executives.
Born in 1898, Bedell found
himself in the forefront of the advertising industry by the 1930's
and 40's. He taught businesses to sell and advertise more
effectively and intelligently, always in accord with his basic
belief: "all good selling is serving".
In his first advertising agency job
Clyde raised by mail about $50,000 among the nation's osteopaths -- over
75 years ago!
He sold the Curtis Publishing Company
on accepting the only advertising they have ever run on any system
of therapeutics -- a series of half pages in the Saturday Evening
Post.
Additionally, Clyde wrote the ads, too.
He was 22 at the time. You won't find this interview anywhere but
here.
Highly effective advertising is a dying art and these
five recordings have preserved some of the long time secrets of the
trade from one of it's all-time best.
- 162-minute audio with 61-page transcript
Click here to order the 15-Module Clyde Bedell
Course!
Next Are The PDF
Modules Of The 15 Part
"How to
Convert WHITE SPACE into ADVERTISING
THAT SELLS" Course.
1. Module One -
THE ADVERTISING JOB
-16 pp. of which 8 are type--8 are illustrations, ads, case
histories.
In module one, The
Advertising Job, you'll . . .
● Discover the
hard truth behind great selling and the 3 MINIMUM REQUIREMENTS every
ad you run should meet
● The biggest (and easiest) secret three ways to sell something
● The pure shock of the Marshall Field ad designed to
discourage reading
● You’ll understand the secret psychology behind this Frigidaire
ad that frustrated manufacturer– until responses start rolling in!
● Spot the outrageous difference between LAZY ads and ads that
WORK
● An almost fool-proof way to know how much
to spend on your advertising
● The Little Dress Ad and the thrilling secret how it sold 21
times space cost!
● What you need to know about “complete selling” and how this
old school drapery ad will drive the message home. (p. 14)
● Demystifying the truth about how one store sells more
fishing lures with one tiny ad than most retailers can sell with
full-page spreads.
● A key strategy revealed by the contrast of the Sloane ad
(on
p. 12) with the less expensive, hard-working Horton ad on (p. 15)
● An example of excellent copy in the “LAST CHANCE” ad on
(p. 15) and what made it sell its head off.
C lick here to order
2. Module Two -
SIX FOUNDATION TRUTHS
16 pp. plus 51 ads of which 7 are type--9 are illustrations, ads and case
studies.
●
The truth about SELLING and SERVING
●
The true reason people BUY (if you don’t know the answer you
will lose before your begin)
●
Why people are suspicious about advertising and what you can
do about yours
●
How to get prospects to believe you.
It's not what you think.
●
Exactly how much you should say about your product or
service— how much will they read—when do you stop
●
When should you advertise—the exact time is revealed in
module two
●
How to use the 6 truths to skyrocket your sales
and profits.
●
If
you don’t follow this measuring system, your selling force will be a
fraction of what it could be.
●
Compare and contrast Ad #54 and see how it’s like Ad #7 from Part 1
– you’ll look at it in a whole new light!
●
See what women want from an ad – a timeless lesson in seeing inside
her brain. Wouldn't it be nice if we could do this?
●
By
the time you’re halfway through this part of the Course, you’ll be
among a relative few who understand selling at such a deep level.
●
Without this 4-part TRUTH process, your advertising will never be as
strong as it could be.
●
Contrast the selling power on the same page as this small but mighty
DAVID JONES ad takes on this big but weak MACY’s ad.
●
Look at some current furniture ads in your paper or online. Are they
as good as the kind that gave Goodman's $250,000 EXTRA VOLUME?
●
On
page 4 you’ll learn why GOOD ads are GOLDEN RULE ads.
●
You’ll see how this blockbuster ad (discussed in Part 1), and how it
puts 20 times as much selling power on a pair of gloves as the
Schroeder ad puts on an entire suit of clothes (PART 2, p . 9)
●
If
you don’t follow this measuring system, your selling force will be a
fraction of what it could be.
●
Compare and contrast Ad #54 and see how it’s like Ad #7 from Part 1.
– You’ll look at it in a whole new light!
CONSTANTLY remind yourself that all good selling is SERVING
C lick here to order
3.
Module Three - THE RAW
MATERIALS OF ALL GOOD SELLING
16 pp. of which 7 are type--9 are illustrations, ads, cases.
In this module, you'll learn how to dig these
essential (raw) materials out of your product/service and put them
to work for you.
●
HOW can such weak advertising as Cadillac's (p. 2), be justified
economically? Read the copy for Ad #76 and see one of the best
classified ads ever run.
●
Read Ads #69 and #70. Are things what they appear?
●
Can you sell ANYTHING effectively without analyzing it for the RAW
MATERIALS of GOOD SELLING?
●
See this shocking case study of 3 chairs which confirms our “copy
gospel.” Absorb it on p. 9.
●
Have a look at the sensational case history of Honda… Very few ad
people can prepare such simple, powerful advertisements
●
CHECK YOURSELF! Did p.14 teach you something new about how to start
creating an ad?
●
Who is conducting the research and analyzing the raw materials of
your merchandise? Are they even capable of capturing the full
selling power?
●
See how easily good copy can be developed from a proper list of
BENEFITS and PRODUCT POINTS (p. 8)
●
Be
sure you appreciate the ridiculous aspect of the Cadillac ads shown
– remember, you can’t bore anyone into buying from you.
●
Always avoid THIS weakness like the plague.
●
MOVEMENT! Advertising should propel action – not hitchhike. See how
to spice things up.
C lick here to order
4.
Module Four -
THE GREAT HEADLINE INGREDIENTS
-16 pp. of which 8 are type--8 are illustrations, ads, cases.
The headline is the 2nd most important part of
your ad • Does your headline have a concealed message? This Module
will help you write headlines that jump off the page and grab your
prospects before they have a chance to get distracted.
Whether you PAY for ads or CREATE them you
should know these 5 headline ingredients plus the 12 rules for
strengthening your headlines.
●
The ugly truth why countless dollars are wasted by ad creators who
believe "everyone" reads an ad with a concealed or obscure message
(if you confuse, you lose!)
●
Why you need to MEMORIZE the 5 great headline ingredients.
Every great executive should know these.
●
Shocking examples of how few New York ad people know anything about
headlines! (p. 6)
●
The card shuffle trick
for strengthening ALL the headlines in
your advertising.
●
Why small minds have little hope in advertising and the ugly secret
why they still get paid to write.
●
Why an illustration is desirable in an ad.
●
“DYNAMITE” in advertising: defined!
●
Don’t just read, but STUDY these great Story ads. (p.15)
●
The amazing ad that sold 20 TIMES space cost in one week… without
even showing the price on the page!
●
The only way to
create a great business, web site or retail
store name.
KNOWING all about headlines gives an ad man and his business a great
competitive advantage, so make it a point to MASTER these Bedell
headline ingredients detailed in this section.
C lick here to order
5.
Module Five - BODY COPY -
WHERE THE SELLING GETS DONE
A. Whetting & Sharpening
Desire
-16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases.
Once you have captured attention, this is the
beginning of how to convert prospects to your offer. In this modele
you'll learn how to sharpen and whet desire for your product or
service • The AIDCA formula and it’s impact on your message • Four
major selling rules you don’t want to forget • Ads for watches,
furs, lipstick, auto repairs, TV’s and crabgrass killer. What were
the results? How to improve them!
●
See how running weak ads can be only 5, 15, or 20% as good at
“selling" as a single store and yet they still come out all right.
●
Is
this a good excuse for running weak, hard-to-read ads?
●
Discover how often the AIDCA formula can help you.
●
Why a good ad is like a living organism and how all the MODULE
should be present (and in right relationship).
●
Understand these disciplined SELLING RULES. Standards make the
difference.
●
The gang’s all here! Glance back through and note the variety of ads
shown so far. Everything from real estate to TV to men's watches to pea
jackets to furs to lipstick to auto repairs and crabgrass killer
●
You’ll sharpen your understanding when you realize these principles
underneath ALL good advertising.
●
Apply this criteria and you are unlikely to make serious advertising
mistakes.
●
Your aim is to be effective rather than "creative."
C lick here to order
6.
Module Six -
BODY COPY
WHERE THE SELLING GETS DONE Carrying Conviction
B. Being
Believed
-16pp. of which 6 are type--10 are illustrations, ads, cases.
How to carry maximum conviction and have your
message believed. The 7-fold-Problem your ad faces and how to
conquer it. Four more selling rules that you must
abide by or suffer financial loss. More ads analyzed for their
effectiveness, plus case histories.
●
Read the VITAL point on p.1 of cover: If the message in an ad
doesn't translate the item advertised into real value at the price,
the ad isn't good – and FEW ads ARE good.
●
STOP at the 7-Fold Problem shown on p. 2 and THINK
●
Realize this is a job for pros–not amateurs!
●
Can you count how many ad people could tell you the rules used to
make their copy believable?
●
Here’s a good lesson for you! Contrast #1297 which is creative and
weak, with #198: forthright and powerful!
●
Isn’t it shocking to see how great stores like Fields, run such weak
ads? (pp. 4-7)
●
Examples from around the world... The ads in this PART are from
Atlanta, Phoenix, Los Angeles, Chicago, New York, Bangor, San
Francisco, Toronto, Detroit, Greensboro, Sydney, San Diego, Santa
Barbara, Raleigh, Auckland, Bloomington, Nashville.
●
No
excuses! You can get a rich and varied advertising education
anywhere – And this one is universally proved and applicable. Make
the most of it!
Click here to order
7 .
Module Seven -
BODY COPY WHERE THE SELLING GETS DONE
C.
Module Seven
Asking for Action & Business
16 pp. of which 7 are type--9 are illustrations, ads, cases.
7-vital-rules for ad-writing • How many syllables per
100 words should your ad contain? •What approach can you take
to sell something everyone is tired of hearing about? •
Don’t create or pay for ads that do not follow the directives of
this section.
●
If
an executive who pays for advertising grasps the fateful truths in
this PART, he won’t have any patience for wishy-washy ads which wind
up indifferent in the mind of the reader.
●
If
you create ads, here’s how you can prevent being a parasite.
●
How to be a propeller – this will point the business you advertise
where it wants to go.
●
Could the creators of any of these ads be considered professionals?
●
Why should management tolerate ads that sell for all the stores in
town instead of specific locations?
●
WHAT makes ads sell? Use of proved precepts and principles of
persuasion.
●
Many people creating weak ads for strong stores are ignorant of
these principles… But small stores that use strong ads become
bigger, stronger stores!
●
See the excellent ads from Grand Forks on p. 2 as well as the ads
from Halifax on p. 10 – they should lead you to an appreciation for
copy and the right approach.
●
Ad
creators who bask in unearned glory – simply because their stores
are popular – might well study p. 14.
Click here to order
8.
Module Eight - WRITE FOR
EASY READING
16 pp. of which 6 are type--10 are illustrations, ads, cases.
This can make the difference between the life or death of your ad:
●
DON'T create ads and don't pay for ads with hard-to-read copy.
●
Many ad creators are completely unaware that certain criteria must
be met for easy to read writing.
●
Here’s how to check the readability of your advertising comparing
and old Kodak ad and with Polaroid.
●
You’ll scratch your head and wonder why ad people are so uninformed
after you see this… One issue of Sunday N. Y. Times can furnish
enough bad ads to illustrate a whole text on advertising and A
LIBERAL translation of “soiree symposia" by a “stuffed shirt
copywriter” (p.11).
●
If
your copy has “enormous value” , it’s as important for top
management to know it as well as the ad creators to know it –
Unfortunately, in many businesses, retail and manufacturing, NO ONE
knows it. Hence, the enormous waste in advertising.
●
Copy that doesn't fit "YOUR LIVING PROSPECTS" will hardly sell them.
●
Study these rules for writing and you’ll produce “easy reading.”
Click here to order
9.
Module Nine -
COMMUNICATING THROUGH LAYOUT
AND TYPE 1.
- 16 pp. of which 6 are type--10 are illustrations, ads, cases.
No matter what you say in your ad, if you don’t create an ad for
maximum readership you will not get maximum readership!
The wrong layout will kill readership and thus your response.
This section tells you how to lay out your ad for maximum readership:
●
SEE how most advertising people as simply playing with their
employers' $$$ (p. 2)
●
Find out the difference between creative exercises and selling
messages.
●
What kind of stores should have dirty show windows and dirty show
cases?
●
A
tough definition of “layout” so you can begin appraising your
layouts against it.
●
You’ll see the most reliable of all layouts and how so many layout
artists conceal the story the writers are paid to reveal.
●
Ask yourself why the errors in ads on p. 14 (made many years ago)
are still being made today.
●
Learn the difference between Note ad vs. Editorial readership.
●
The fact remains, if AD CREATORS knew the importance of their work
they might strive to EDUCATE THEMSELVES in advertising's great body
of timeless truths.
●
Money Math: Note the “noted” scores of news items (p. 14), against
the "noted scores" of even the weakest ads
●
What a pity to get a reader's attention, then DO NOTHING WITH IT…
here’s how to fix it.
●
You'd think the Macy shoe ad (p. 5), was created by people determined on
destroying the business – How would you easily double this ad's
readership?
C lick here to order
10.
Module Ten -
COMMUNICATING THROUGH LAYOUT
AND TYPE 2.
-
16 pp. of which 6 are type--10 are illustrations, ads and case
studies.
●
The 2 simple questions on this cover should help ad creators and
those who pay for advertising AVOID many of advertising's most
common errors
●
It
ain’t rocket science! Ads on p. 5, from New York and Washington, D.
C. are proof of the non-academic, highly intuitive approach of retail
ad people to their jobs.
●
Pretty shocking how recent Cadillac copy fits a 1914 Ford, isn't it?
●
SERIOUS ad people need to study this part, and Executives who pay
for ads need to understand it.
●
Ads on p. 5 were all created by relatively “high-priced”
professionals, but the ads are not PRO in INTEREST, PERSUASION, or
COMMUNICATION – see why.
●
These observations are not just poking fun – but to point out
VITALLY important lessons in ad creation
MANUFACTURERS of all kinds would save money and serve their dealers
better if they USED the questions on p. 11 to guide their products
and advertising.
Click here to order
11.
Module Eleven -
COMMUNICATING THROUGH LAYOUT AND TYPE 3.
16 pp. of which 4 are type--12 are illustrations ads cases.
●
Stop stealing from yourself! Find out why an ad creator who gets
half the response he should really be getting from an ad, is
actually doubling space cost for his employer, and why you could
argue this is a mild form of theft.
●
Since management doesn’t know how to demand better than fractional
response – that’s what it generally gets.
●
Are your ads free of the 26 LAYOUT and COPY PERVERSIONS listed on p.
7? Are you sure?
●
Creepy Copywriters… Are those who create ads like #474 and #476
professional ad people or “SUBVERSIVES”?
●
Consider the terrific selling power in Ad #478 and take note of
these factors that affect ease of selling.
●
WARNING! Every Executive who pays for advertising should carefully
read p.5, then examine his own ads with a critical mind and eye.
●
Here’s why a surprising number of ads run for otherwise good
businesses which in no sense of the word could be called “good
advertising”.
●
Weak components, weak ad! It is not enough to say “they are is
good”, or “the arrangement is neat” because an ad is a composite of
all its component parts – One or two good features cannot save it.
C lick here to order
12.
Module Twelve -
FOLLOW-THROUGH In-Store effort that Supports Ads and Increases
Sales and Profits
-
16 pp. of inter-mixed type, illustrations, and ads.In-store and in-house sales support can add volumes of profits to
the strength of your advertising. This section shows in great detail
how to plan it, orchestrate it, and profit from it • Step-by-step
case history of one business that followed Bedell’s methods and
watched the cash-flow skyrocket.
●
As
a consumer – WHICH of these ads would you prefer to try to get
information from? Consider the ads on p.12 and try to decide which
one pulled a higher response: left or right?
●
Is
it smart to run ads which don’t relate to other aspects of a store’s
or manufacturer’s selling?
●
Good luck finding an ad in your local paper that uses good copy to
sell a “sale” as well as the one on p.7.
●
Do
your ads miss such wise selling power?
●
Management has to initiate dynamic and aggressive FOLLOW-THROUGH or
else everything “falls through”.
●
Have a look and actually ANALYZE the copy in Ad #501… Despite the
fact it’s a sale ad, note the use of selling copy loaded with
BENEFITS all the way through – Think this had anything to do with
its powerful pull?
●
Does your advertising conform to the TRUTH that “ALL GOOD SELLING IS
SERVING”, as well as the advertising in this PART?
●
The PROOF is in the pudding – An Executive or Ad Creator who
UNDERSTANDS FOLLOW-THROUGH is unlikely to neglect it once he has
experienced its real worth.
C lick here to order
13.
Module Thirteen - STANDARDS
.
RULES . MINIMUM CHECK LISTS And How to Use Them
16 pp. of which 10 are type--6 are illustrations, ads, cases.
In-store and in-house sales support can add volumes of profits to
the strength of your advertising. This section shows in great detail
how to plan it, orchestrate it, and profit from it • Step-by-step
case history of one business that followed Bedell’s methods and
watched the cash-flow skyrocket.
●
HERE is a gold mine for the executive or conscientious ad creator.
●
This part summarizes a great deal of the preceding PARTS – and if
you read and understood the earlier PARTS, the words here have vital
significance to your success as an ad creator.
●
It
all boils down to this! The PRECEPTS and PRINCIPLES you have been
given are truly the ENDOCRINES (life-blood) of professional
selling-in-print.
●
Become thoroughly familiar with what this PART sums up, and you will
be able to analyze almost any ad for weakness and strength.
●
STUDY Ads #516 and #519 on p. 2 and contrast them with #317 and #320
– at this point, you’ll effortlessly comprehend what makes this
advertising sell!
●
Forget about winning any awards if you want to make money:
Advertising awards are still being given as related on p. 3. Avoid
these costly mistakes!
●
Heed this advice – Execs who spend money for advertising can
eliminate much of the “phony” , "specious" advertising that is so
common… don’t get tricked into plausible but actually wrong
advertising advice, no matter how attractive!
●
PROOF on p. 3! Executives who do not understand advertising may get
5% effectiveness, while competitors get 60% – a handicap no one can
afford.
C lick here to order
14-15.
Module Fourteen -
CONCLUSIONS
SELF-TESTER INDEX
32 pp. of which 9 are type instruction and information. 22 are
illustrations, data, tests, and miscellaneous.
●
Here you’ll LEARN the 3 principal functions of language.
●
Do
your ads use language in the least effective way – or the most
important?
●
Here's how to get the "Best of All" selling ideas into your headline.
●
You’ll discover proven ways of "Involving the Reader".
●
Find out what group of advertisers are the worst wasters of ad money.
●
If
you KNOW what this program teaches, you can easily pass the test on
the yellow pages, and it will be worth your while to take it
regularly!
●
Discover how you can apply these methods to NATIONAL ADVERTISING.
●
Don’t be fooled – MANY ad creators kid themselves and their
employers – that advertising isn't supposed to sell… that it’s just
supposed to make favorable impressions—create favorable attitudes.
BALONEY!
●
Advertising is one of the only 3 SELLING FORCES on earth, and it
should always go as far as possible to complete a sale, always!
(WEAK ad people dislike this view)
●
When you KNOW HOW TO USE advertising effectively you'll like it,
and you’ll NEVER be satisfied with less than all the "sell” you can
get for the money.
Plus own
more than
90 additional ads reviewed in this issue.
C lick here to order
Bonus #1 -
How to Write Advertising That Sells Book PDF - 2nd Ed ~
This is the same out of print book selling on Amazon for
hundreds of dollars. One seller is even asking over $1000!
Clyde wrote HOW TO
WRITE ADVERTISING THAT SELLS (McGraw-Hill) immediately after
leaving Marshal Field's and while lecturing at Northwestern
University (5 yrs.) This genuine "HOW" book was the best seller
on copy for over 20 years. 539-page
document
C lick here to order
HERE'S WHAT "HOW TO
CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS" WILL DO FOR YOU
Once you order this
course and study it, you will know more about what makes advertising
sell than anybody else in your field or community.
You will learn how you can make your advertising sell and bring you
more money for less cost, consistently.
And that’s because the course was written by a master student of
advertising that accessed millions upon millions of dollars worth of
results-tested advertising.
These results were compiled and revealed in a system that takes you
step-by-step from how to think about advertising before you even
start the ad, right down to the final pitch to get the money.
Although there are many other useful advertising books and
trainings, nowhere else is there an entire proven, tested system laid
out for you step-by-step that will enable you to turn what
would typically be an advertising expense into money generating power.
Download and study
all fifteen (15) modules of How to Convert
White Space into Advertising That Sells. Listen to the five-part
bonus interview I recorded with Barrie Bedell.
Devour the revised 1952 second edition best selling textbook, How To Write Advertising That Sells
published by McGraw-Hill. On Amazon Cloud-9-Books is selling one
in like new condition for $1120.70 plus shipping. You'll get a
digital version from me at no cost with your order. So there,
I've saved you a few buck already!
Imagine cutting your
actual cost of advertising in half or more— by doubling your response rates.
Imagine your ads being so compelling that your prospect saves them
and use them later to sell a spouse (or another decision-maker) on
purchasing your product or service.
This course will teach you exactly how to make your ads accomplish
all this and a great deal more. And now it's yours for only $97
without any ongoing payments.
Way less
than a fraction of what one typical ad cost, Amazing!
A full-page ad would easily cost you $5,000 to $10,000 or more in
most average size towns.
AND a Google or Facebook Ad Words Campaign could cost you $5,000 for
a $1 per-click (pay-per-click).
AND— If you got just ONE idea out of the course which gave you 10%…
20%… 40% better response rates… you would more than easily recoup your money
instantly.
BUT, you will be thrilled to know that Bedell’s manuals will give you
a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS.
Amazingly, all for less than you pay for a single small ad!
Act quickly
before Barrie pulls this offer out from under me. He's old and
sometimes can be crotchety so you can never tell with him.
And here's the cool thing about this offer . . .
Everything I am offering is backed up by what I feel is the Best
Guarantee Out There: You Risk Nothing. You Keep Everything.
It's imperative you understand my 100% RISK-FREE SATISFACTION
GUARANTEE backs you up.
This means if you're not jumping up and down happy with your
Clyde Bedell Advertising System at any time in
the next year . . .
And for any reason . . .
*** You can get a full refund, no questions asked.
Even if it's on day 364 of 365 days!
Whatever you decide, you'll keep everything I'm sending you
today!
This includes access to all the interviews and and bonuses.
*** That's right! You can keep everything... without risking a
single penny!
That's how confident I am in my offer.
ORDER NOW! HERE'S
HOW
|
100% 1
YEAR RISK-FREE
MONEY BACK GUARANTEE
"You have a FULL 365 Days to use this incredible
system for yourself and prove that it does EXACTLY
what I say it does."
Your How to Convert
White Space into Advertising That Sells download
instructions will be sent instantly
after your order is placed.
Click the Yellow Buy
Now Button Below
Note:
It may take a second or two for the
order window to open up. Be patient
I
Repeat -- $97 is all you pay. There
is nothing
more to buy and no monthly
fees of any kind.
|
|
The second
you place your order, PayPal will re-direct you to a page with a yellow
button that when clicked will take you to your download page. You'll
quickly own
a time tested, perfected and practical advertising system proven to
slash costs, multiply results and optimize profits for any business,
product service or profession.
After your order is placed you
will see the image below. Then simply click
on that button to access your downloads. I'll also send
you your download links to the PayPal e-mail address you used
when you placed your order by e-mail.
If you have any questions text or call my cell phone at 858-692-9461.
Sincerely,
Michael Senoff
Clyde Bedell
LOS ANGELES -- Retail advertising expert confesses:
"All good selling is serving."
The first name recorded in the National Retail Advertising Hall of Fame
was Clyde Bedell’s. Among six nationally known nominees he was given 65
percent of all 2000 votes cast from sales and promoting executives.
Born in 1898, Bedell found himself in the forefront of the advertising
industry by the 1930's and 40's.
He taught businesses to sell and advertise more effectively and
intelligently, always in accord with his basic belief: "all good selling is
serving".
In his first advertising agency job he raised about $50,000 among the
nations osteopaths by mail -- over 75 years ago!
He sold the Curtis Publishing Company on accepting the only advertising
they have ever run on any system of therapeutics -- a series of half pages
in the Saturday Evening Post. And Clyde Bedell wrote the ads, too. He was
22 at the time.
In California, when Californians, Inc. was one of the countries big
national accounts, he handled half of it for one advertising agency, when
he was 25. Clyde counted coupons and analyzed ads in detail. He wrote ads
that produced coupons from better-qualified prospects for half to
two-thirds the cost of his competitor's.
At Butlers Brothers, then the world’s largest wholesalers, he sold
general merchandise by mail, and had actual response on about $2,000,000
worth of direct selling advertising a year, when that was a lot of money.
He reduced mail selling costs so much he was made Director of Sales and
Advertising, over about 1000 employees. Applying his principles of mail
selling to man-selling, he generated enormous specialty volume, and taught
sales staffs that "formula selling" pays off handsomely.
In 1934-5 for N.W.Ayer, he sold Ford the only national sales training
program they had used in many years. He then created the entire program (a
reversal of policy in car presentations), and this was the one year in ten
before the last World War, and many years following, that Ford beat
Chevrolet in sales.
Years later, Mercedes Benz was so thrilled with just one idea he
gave them that they gave him a brand new car. That single idea sold tons
for them.
While lecturing copywriting classes at the Northwestern University
School of Commerce, Bedell could not find a book that presented a
systematic, integrated approach to the creation of selling copy; not just
words for words' sake. But powerful persuasive copy that would make
advertising highly profitable.
He found no book based on the organized siftings of systematic
research. Instead he found assorted intuitions and fragments of
experience.
So, he wrote his own textbook, How To Write Advertising That Sells,
which McGraw-Hill published first in 1940, followed by a second revised
edition in 1952. It became a hot best seller among teachers and
practitioners, and entrepreneurs because of its informal style and
plentiful examples.
By 1963 Clyde Bedell's advertising techniques were so successful in so
many different industries that the Newspaper Advertising Executives
Association literally begged him to write down all his secrets in an
easy-to-use, systematic course -- How To Convert White Space Into
Advertising That Sells.
In How To Convert White Space Into Advertising That Sells,
Bedell reveals six foundation truths that makes marketing successful:
All good selling is serving.
People only buy to get benefits.
Benefits must be supported by product points and features.
People will read any amount of copy -- as long as it's interesting,
helpful or service-rendering copy.
For consistent profitable advertising: there must be planning, and on
time.
The "boss" -- the top management -- must understand, believe in and
enforce these foundation truths and the principles that make advertising
work.
Bedell fearlessly challenged anyone in the advertising community who
based their practice of advertising mainly on hunch or intuition. He
rightly challenged those who claimed to be "professionals" who wasted
advertising dollars on methods long proven by research to be ineffective.
 |
Meet Barrie Bedell |
Advertising Advice You Can
Take to the Bank . . .
I N
AN ERA when advertising agencies and designers espouse
“creativity,” “image
and other nonsense in lieu of measured results, Barrie’s
goal is unequivocal: maximum sales and profits at minimum
cost. He is an internationally recognized top authority in
his specialty: sales-winning advertising. Without peer in
the retail arena, he has produced extraordinary results for
hundreds of products and services in numerous and diverse
industries, from heavy equipment to software.
Barrie is a top copywriter, teacher and consultant. In 1964
he co-founded BASIC/ Bedell Advertising Selling Improvement
Corp. with his late father Clyde, author of the McGraw-Hill
classic, How to Write Advertising that Sells, and first
person elected to the Retail Advertising Hall of Fame.
He has added abundantly to the singular base of timeless
advertising truths discovered over more than 80 years and
organized into a powerful, practical Advertising System! À
system capable of producing moderate to
near-miraculous results for virtually any worthy business,
product, profession or service anywhere, in any economic
climate. À dynamic Advertising System continually tested,
checked, proven and re-proven, updated, refined and
expanded.
Prior to forming BASIC, Barrie achieved noteworthy
advertising success in the manufacturing, mail order,
advertising agency, real estate and retail fields. He is
credited with producing startling share-of-market and sales
increases even during recessions for a wide array of
advertisers (including doubling in eight months the customer
list developed over 10 years by a Chicago mail order
marketer).
From offices in Santa Barbara, California Barrie continued,
as an independent consultant, to serve accounts around the
world with a variety of advertising improvement services and
publications including the Copy Dept. Archives, a vast
arsenal of unique retail ads and direct mail promotions
unparalleled in selling fire power.
Barrie Bedell knows what works, what doesn’t, and why. He
has authored numerous articles and niche market “how to”
manuals including the massive Total Selling & Advertising
Service Floor coverings. He personally has written and/or
supervised ads and direct mail packages that pulled over
$500,000,000 (half a B-b-billion dollars!) in sales, mostly
for small retail, service and other entrepreneurial
businesses. He has sold over $5,000,000 of his own
information products and services devoted to improving
advertising and marketing results.
Bedell’s ability to create — and teach any receptive
individual or organization how to create and/or improve —
advertising results, makes him a top consultant, effective
seminar leader and popular repeat performer at conventions
and marketing boot camps across North America and abroad.
His consulting clients included multi-national corporations,
media companies, giant chains and small, aggressive,
independent businesses around the world. Barrie served
accounts in the United Kingdom, Australia and California
He has binders crammed with testimonials from grateful
advertisers. His biography appears in Who's Who in the West.
To obtain information about the Copy Dept. Archives, wide
range of Bedell publications, creative and consulting
services contact: Michael Senoff at 858-692-9461 or
Senoff.Michael@gmail.com
Click to order |
|
Enthusiastic Acclaim!
What Today's Top Marketers, Business Executives and
Entrepreneurs Are Saying About Clyde Bedell
ADVERTISING MASTERY Course |
The Secret to Amassing Spectacular Wealth,
Income and Profits
“Only a few people outside my inner circle realize that the
bulk of wealth I have created for myself and my clients over
the years is a direct result of the influence and
philosophies of some of the great strategists and marketing
minds from the past.
Unquestionably, Claude
Hopkins is the master. His influence has easily added over
six million dollars to my personal income. David Ogilvy is
right up there too. He probably contributed two or three
million more. Rosser Reeves taught me a lot. So too, did
John Caples.
But there's one man from
the past I was not fortunate enough to know — until now. His
name is Clyde Bedell and he operated from the 30's through
the 60's. Clyde uncovered universal princi- ples about
selling, advertising, influence and persuasion none of my
other mentors even understood.
I wish I’d had Clyde as my mentor then … I know I'd have
earned ten million dollars more just by applying things with
his fresh, new slant. If it teaches me things, it can
probably teach you a trick or two also!”
—Jay Abraham , Abraham Publishing Group , Torrance, CA
Legendary Master’s Buried Treasure
“Those of us who live, breathe, eat, sleep marketing and
know how much money can be made by recycling the ‘old
masters’ work into today’s media grab at something like this
like a caged lion suddenly let loose on a hunk of bloody
meat. I did . .. and uncovered a little pile of gold.”
—Dan S. Kennedy, Publisher, No B.S. Marketing Letter
High Payoffs from Ethical Advertising
“I was fortunate to know and receive counsel from Clyde
Bedell, one of the true marketing wizards of all time. His
advice for improving the selling effectiveness of our tea
has been worth significant dollars to us over the years.
I would urge any entrepreneur who wants big payoffs from
ethical advertising techniques to immerse himself in the
timeless, priceless, and universally applicable Clyde Bedell
classics I personally have found so valuable.”
—Mo Siegel, founder and CEO , Celestial Seasonings, Inc.,
Boulder, CO
Still 30 Years Ahead of Its Time
“The Clyde Bedell ADVERTISING MASTERY course is a buried
treasure. Every person in marketing and advertising,
particular- ly those in Direct Marketing for any medium,
should have this at his or her fingertips. It will refresh
and inspire the creative spirit, and produce advertising
that brings markedly higher result Written more than 30
years ago it is yet today more than 30 years ahead of its
time. I am convinced that my copy of this treasured course
will provide enrichment to our promotional efforts for years
to come.”
—Ed Burnett , Ed Burnett Consultants , author , “The
Complete Direct Mail List Handbook” and “How to Grow a Small
Business” Montvale, NJ
Valuable Addition to “Secret Library”
“I was happy to discover this rare course that I nearly
cried. These are the proven principles and secret strategies
of Clyde Bedell, one of the top ten advertising legends of
all time.
I've made this odd shaped treasure part of my ‘secret
library’ of tools that help me create killer ads. I sure
don't want my competitors to get their grubby hands on it.”
—Joe Vitale , author of “The Seven Lost Secrets of Success”
and the American Marketing Association’s “Complete Guide to
Small Business Advertising,” Houston, TX
Surprised How Valuable It is Today
“Although he wrote it decades ago, I was frankly surprised
that ADVERTISING MASTERY’S teachings are as valid today as
if they were based on the very latest psycho-demographic
profiles.
Bedell spent years and years carefully studying,
documenting, and refining his course .
When he put it all
together he brightly illuminated the path leading to the
only thing that real- ly matters in any sales presentation:
how to avoid time squandering, money-wasting detours and go
straight to what works
If you're the owner of
any kind of business, or a ‘company man’ or ‘company woman’
looking to move up, but especially if you're in advertising,
marketing, sales promotion or public relations, working
without ADVERTISING MASTERY is like running with your laces
tied together. If you have the chance, get it!”
—Bernard Hale Zick , Founder , Intl. Society of Speakers,
Authors and Consultants , author of “The Impatient Investor
” series , and “He Who Talks First Wins!”, Kingwood, TX
Like Giving Ad Rookies a Loaded Gun
“I strongly object to your selling this rediscovered cache
of Clyde Bedell's ADVERTISING MASTERY Course! As you
know, I'm a direct marketing copywriter whose client list
includes America's largest and most aggressive mailers. I
work only five hours a day, five days a week, yet I make an
income of mid-six figures a year like clockwork. I am able
to live the good life in a good place because I know how to
use the principles Clyde Bedell taught decades ago.
Selling these courses now
would be like giving every Yuppie kid copywriter and every
in-house Mac jockey a loaded gun! Why? Because we'd see an
end to stupid copy, ineffective graphics, and bungled
planning. That's not good for those of us who have been
making big bucks for years using Bedell's principles!
Look, we have a nice
thing going and we don't want any- one to rock our boat.
Don't do anything hasty”
—John Nicksic, Direct Response Copywriter, Santa Fe, NM
Outperforms All Previous Efforts
“Now that I finally own ADVERTISING MASTERY you couldn't get
it away from me . I wouldn't part with my set for any amount
of money. I've already used it to create ads and direct mail
that outperforms everything I did previously. I’ve gained
more busi- ness, at higher fees, than ever before!”
—Jeffrey Taylor, Vice President, Consultants Research
Institute, Torrance, CA
No Corporate Slush Fund Bailouts
“I own my own publishing and software business. When we
invest large sums of money for mailings we must get results.
We don't have a corporate slush fund to bail us out. That is
why I am so sold on what we have been able to build with the
help of the Bedell course.”
— Lee Rector, LMRector Corp., Reno, NV
Personifies the Master Teacher
“Clyde Bedell has been the greatest influence on my teaching
career. More than anyone else, he taught me to instill
profes - sionalism in my students — to urge them to strive
for excel - lence, and to try to be wise enough to recognize
it on those rare occasions when it is manifested.
I hope, through the years, I have been able to pass along to
my students Bedell's adherence to principles and his belief
that morality should not be one thing for Sunday and another
for Monday, nor should it be one thing in our human activity
and another in business.
Since I first met him in person 30 years ago, I have been
impressed by his breadth of knowledge and his ability to
com- municate it. The vigor of his mind and body,the warmth
of his personality, his interest in his fellow man personify
the master teacher and make him the most unforgettable
character I have ever known.
I am confident that folloing Clyde's principles and trying
to pass them along to others made me a better college
teacher, enhanced my reputation, and helped me gain a full
professor- ship and tenure at several universities and to
end my career as a department head — all of which was
possible without the doctoral degree.”
—Richard Joel, Professor and Head, Department of Advertising
(retired), University of Tennessee, Knoxville, TN
Career Took Off
“By judiciously applying the principlesin Clyde's course my
career literally took off … I write killer resumes that have
land- ed me four top lines. I run store staff training
sessions that pay off at the cash register for the retailers
involved. I help stores promote my lines and plan dynamic
storewide advertising strategies that generate remarkable
sales and profits.
I write compelling sales
letters that pay off in increased commissions. I write and
publish a newsletter that generates ‘plus’ business I
wouldn't normally get. Most businesses today pay ten or even
a hundred times more forjust one dud ad than they would pay
for this course.”
—David Love, Manufacturer’s Representative, Davis, CA
Irreplacable!
“After struggling for 12 years to find reliable advertising
guid- ance, I heard about and purchased the Clyde Bedell
course. The day it arrived was the most rewarding of my
advertising experience. I had finally found someone who had
a tested and proven advertising system I could rely on,
instead of just runing ads and hoping for the best.
I ended up buying three
sets of the course which I now keep in three separate
locations as a safeguard against loss, exactly as I do with
our irreplaceable computer backup disks. Having acquired
every piece of advertising material Bedell offers, l’m proud
to say it has played a huge part in helping us grow from one
store to four, in two states, in the last seven years.
At the same time, larger
competitors who thought they had advertising expertise
failed and went out of business.”
—Dean Kuebler, Kuebler's Furniture, Crescent City, CA
Employees Keep Stealing Them
“I have again lost those Bedell manuals we purchased from
BASIC a few years ago, and which ensure I will be able to
make a living till the day I drop. Our employees like them
so much that they keep stealing them ! Any chance of getting
another set?”
—Yeo Toon Joo, YTJ Total Communications Pte Ltd, Singapore
A Goldmine for Pros . . . A Godsend for
Beginners
“Clients, free lancers and agency people, at all levels, can
stop trying to figure out why few ads work and most fail.
The answers were written down 30 years ago! They're all
here!
It’s incredible! This old
fashioned, oversized, how-to course teaches
‘success-truths’. Clyde Bedell shows and tells exactly what
must be done to create advertising that literally creates
profits.
His prose is clear and to
the point. His reasoning and his examples are fully backed
by years of research and actual market. testing conducted
personally, by clients, and by major advertising
associations.
His photos of copy and
layouts before and after correction are indispensable. l've
never seen illustrations that, all by themselves, so
graphically show the differences between success and
failure.
For a pro, those photos are a goldmine. Studied by a
beginner, the photos should quickly result in better
advertising than most of the useless gunk running now.”
—Andi Emerson, President, The Emerson Marketing Agency,
Inc., New York, NY
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