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If you haven't heard of the Red Hat Society yet, you
most certainly will - and not just from the information in this recording! The Red Hat Society is
an organization of women who believe that there is fun after the 50 and that
silliness is the comedy relief of life. There are currently over 800,000
members, and that number is growing rapidly.
That being said, I know that you will enjoy this consultation that I did with
Pam. You will hear Pam give details of the Red Hat Society and describe her
small business of selling Red Hat Society apparel online and through Ebay.
Although her business is successful, Pam felt that she wanted to develop some
kind of information product for the fifty and over age group of women. She had
listened to several of the consultations on my web site,
www.hardtofindseminars.com and was hoping that I could help her with some
specific ideas for products.
Listen as I quickly come up with an idea about creating an information product
targeted specifically to Red Hat Society members:
Pam could create audio interviews with dynamic Red Hat
Society members about their philosophies and how they have fun in the Red Hat
Society. Listen to my advice about how to market these audios to different local
chapters of the organization and, possibly, to the organization's national
chapter.
Pam gets crash course in creating this information product:
· I give Pam a sample list of questions that she could ask her interviewees
· How to record the interviews
· How to edit the interviews
· Ways to make these interviews available to members of the Red Hat Society
online.
We talk about how the market will determine the pricing of the product and how
to get lists of names and email addresses of women who would be prospects for
future products developed by Pam. The sky is the limit!
Pam comes away from this consultation with the determination to develop this
unique product. As a listener, this consultation details all of the points
necessary to develop your own unique information product in a simple,
step-by-step fashion. This consultation is 30 minutes.
If you have the knack for giving advice on marketing and
business, then becoming a marketing consultant might be a good fit for you. The
worse our economy gets, the better the opportunity for well trained consultants.
Why not get paid for the advice you're giving away for free? More
click here
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