How to Reverse-Engineer Your PR…
and Always Have Publicity That’s Stacked In Your Favor
Michael, This two part
interview with the PR
Prodigy about PR that you
are simply giving away
is absolute gold. The
information is so
straightforward and easy
to understand that
anyone should be able to
grab a chunk of free
publicity. Just the
simple tip about how
Robert got on Dr. Phil,
Oprah, 20/20, the Steve
Harvey show and Good
Morning America is
priceless. Paul Stevens
Public Relations expert the PR Prodigy has worked with the greats
– Jay Conrad Levinson, Chet
Holmes, Jay Abraham, Les Brown…
the list goes on and on. And
it’s little wonder.
He
says when it comes to publicity
you’ve got to be like “the
house” in Vegas and stack the
odds in your favor. In other
words, stop guessing at PR when
you can use strategies that make
results mathematically yours.
And in this two part audio
interview, you’ll hear how to
get them.
He uses reverse-engineering
in his public relations
business. Basically, that means
you should stop sending out
formal press releases that beg
the media to run your story.
He
say’s “Find out what kinds of
stories your media is running
first, then figure out how to
fit in.”
It’s
a new way to look at publicity
that’s easier, smarter, and more
effective. And in this two-part
interview, Robert walks you
through it all.
Part One: The 3 Easy Ways To Sell Yourself For Free
If
you’ve never been on TV before,
the PR Prodigy says you’re missing out.
It’s not only fun but it also
bumps up your credibility
instantly because if CNBC thinks
you’re an expert, you’re an
expert.
The best part about that
kind of publicity is… it’s free,
and could mean thousands in
quick profits. And Robert says
it’s easier than you think to
get in a magazine, newspaper or
on a show too.
But
that’s just one of the three
ways you can sell yourself for
free. And in Part One of this
audio, you’ll get a step-by-step
look at all three. You’ll also
hear…
* How to use joint ventures
with your PR – and the 3
questions you should ask
yourself to create powerful
ones
* All about the JV that
changed the PR Prodigy’s life (and
the guy didn’t even get his
name right!) – how he landed
it, what terms he
negotiated, how much he
made, etc.
* The fastest-known way to
be on a national talk show
(or in a magazine,
newspaper, radio show) and
tell millions of people
about your business for free
* The beauty of
piggybacking – what that
means and examples of how to
do it for free publicity
* An insider’s look at how
the PR Prodigy nailed his biggest
clients – and how he
delivered on their huge
publicity expectations (and
how you can do that too)
* The 2 almost-always
overlooked things you must
be aware of to avoid letting
the clock run out on your PR
Part Two:
Powerful PR
Techniques Your Wallet Will
Love
The
PR Prodigy doesn’t play around with
publicity. If he’s trying to get
a client in a newspaper, and
none of his free techniques are
working – he’ll pay for a spot.
It’s one of his biggest secrets.
But he gets his spots for under
$100, always.
Readers have no
clue it’s not an actual article
either because he makes it
look like one, on a quarter
page. And in Part Two of this
audio, you’ll hear how he
creates his articles and how he
gets that amazing rate.
You’ll also hear how he runs a
30-minute cable production in
any market… for around $60, and
how he finds a targeted list of
media contacts – names, numbers,
and specialties – for $5. But
that’s not all.
And in Part Two,
he reveals the kind of insider
tricks and techniques that save
time, frustration – and tons and
tons of money. He also goes
over…
* The JV he struck up with
Fed Ex – that illustrates
just how effective
piggybacking off the
credibility of a giant can
be
* The one thing you can
do with every JV that will
make your deals so sweet
they’re hard to say “no” to
* Why you need to stop the
outdated PR techniques of
press releases and pitching
and how he molds stories
around his clients instead
* The video the PR
Prodigy
watches every day on YouTube
that helps him create and
re-enforce his mindset for
success – and why that’s so
important
* The little story of how
he earned a million
dollars – from one client
alone
* The only old-school PR
tactic that’s still fresh
and effective today (and
that’s only because he says so many people have
jumped on board the “shiny
new object syndrome” of
social media – no one’s
doing this anymore)
* The "no-sweat, no-brainer"
PR techniques you’ll want to
use for every seminar… or
book release, movie opening,
product launch, etc.
* The art of co-op
mailing – if you run yours
like the PR Prodigy does, you can
send your next mailing out
for free (or maybe even for
profit)
The
PR Prodigy didn’t learn public
relations in college, which is
probably why his techniques
aren’t bogged down with theory.
He learned PR right in the
trenches – first, creating it
for his own company then
expanding it to help others.
He
saw the power Jay Abraham was
creating with his
reverse-engineering techniques,
and he applied them to PR for
amazing results… that are always
stacked in his favor. And in
this audio, you’ll hear how you
can get those kinds of results
too.
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