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Rand
Brenner's Licensing Secrets Nine-Part Audio mp3
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Licensing is a creative game with very little boundaries or limitations. Known as the poor man’s advertising, it can give enormous media exposure to even the smallest of businesses by leveraging off the popularity of movies, events, personalities or brands.
Licensing crosses over into all markets, can easily launch a product, expand a business, make a career, or make you a household name overnight.
And in this two-part seminar, you’ll hear all about it from one of Hollywood's top dog licensing experts. His name is Rand Brenner.
Rand's been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.
He helped Warner Brothers Studios successfully license the first Batman movie and also helped Saban Entertainment make it big with the Mighty Morphine Power Rangers brand.
And in this two-part seminar, you’ll hear all about it from one of Hollywood's top dog licensing experts. His name is Rand Brenner.
Rand's been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.
He helped Warner Brothers Studios successfully license the first Batman movie and also helped Saban Entertainment make it big with the Mighty Morphine Power Rangers brand.
And in this interview, Rand shares his biggest (and easiest) secret techniques he’s learned along the way so you can make it big in the intellectual property licensing game.
Rand demystifies the truth about how use licensing as a shortcut to success even if you're on a shoestring budget.
This Intellectual Property Licensing Training System is not made available anywhere.
Download the Intellectual Property Licensing Training System which includes:
1) Exploring The Possibilities
According to Rand, timing is everything when it comes to licensing. So in Part One, you’ll hear surefire ways to identify licensing opportunities before the competition. You’ll also hear an overview of licensing with specific examples of how even the smallest of companies use licensing every day to expand their businesses and break into new territories.
You'll learn . . .
* Examples of intellectual property licensing
* 5 quick-start steps for using it to make money
* A "can't miss" way to get started.
* How to present yourself when putting license agreements together
* How to start with no prior experience
* Everything you need to find intellectual properties to license
* License VS selling . . . The truth about both.
* Exploding the education myth with IP licensing
* Steps to go from zero to making money in licensing in 90 days.
* Real-life insights into identifying lucrative licensing opportunity
* What your first move should be once you find a product to license
* The surprising reason why you don't you have to be a lawyer
This audio interview consists of an 51-minute audio and accompanying 34-page transcript containing both Part One and Part Two
2) Getting Started
Licensing is a game that everyone can get involved in. And Rand walks you through the entire process no matter where you are right now.
So in Part Two, you’ll hear what your options are for getting started and how to determine your best approach.
You’ll also learn . .
* An almost unknown way to compete with the IP big boys
* Very simple tactic to lock up exclusive rights deals
* An "almost magic" way to get a fast-start in international licensing
* The one best way to avoid legal pitfalls
* 2 overlooked places to source IP
* The single, critical key to make your idea marketable for licensing
* The simple little tip that will show what your product is worth
* What the best industries are profit-wise for licensing
* How a small company can approach a big company and get a deal
* What categories are the "hottest" right now for licensing
* Who's the right person to talk with at any given company
* Exactly where to go/what to do for making connections in IP
* Breakthrough solutions for drafting easy IP agreements
Licensing is a huge part of every market and a billion-dollar industry. The opportunities licensing offers are not only mind-boggling, they’re also completely obtainable – even for the average small business owner who's struggling in today’s economy.
And in this interview, you’ll hear all about it.
This audio interview consists of an 37-minute audio and accompanying 34-page transcript containing both Part One and Part Two
Rand Brenner
105 Q&A Session
Rand Brenner Answers Your Questions About Licensing Intellectual Property
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3) How
To Take A Start-Up From Zero To
Millions… Using Licensing Alone
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When it comes to licensing,
you’re never too small to play
with the big dogs – even if
you’re a start-up. There are
plenty of opportunities for
every size business. But the
best part about it is -- if you
know what you’re doing, you can
significantly increase the worth
of your start-up right from the
get-go, just by acquiring a
license to use as an asset on
your balance sheet.
And in Part One of this Q-and-A
session with Rand, you’ll hear
how to do that along with
instructions for finding the
right licensing for you.
You’ll Also Hear…
• A quick tactic that will help
you establish yourself as a
business in about half the time
and at a fraction of the cost
• The two websites you’ll need
to stay up on all the trends in
business, entertainment, social,
and media How to spot
underexploited areas and what to
do when you find them
• A quickie "idiot's guide" to
the different types of licensing
• The only correct way to
produce “demand” for your
product
• How to acquire an “option to
license’ for no money down and
what you can do with it
• The fastest-track for
start-ups (or anyone else) using
university licensing (with the
universities throwing in free
human resources and office space
too!)
• A "real-life" look at how to
use tradeshows to get your foot
in the door and an easy referral
into a company
Licensing is all about trends –
finding them, capitalizing on
them, and recognizing
under-exploited areas. But
spotting these trends isn’t
guesswork; it’s homework. And in
Part One, you’ll hear how to
capitalize on the latest trends
– even if you’re currently a
no-name start-up.
This audio interview consists of
an 34-minute audio and
accompanying 23-page transcript.
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4)
Capitalizing On The Goodwill
Of Bankrupt Brands
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As
the economy worsens and
well-known companies start to go
under, the hottest trend in
licensing is to leverage off the
goodwill created by these
established, yet now-defunct,
brands (think Circuit City or
Sharper Image). When a company
goes into bankruptcy, investment
firms are usually one of the
first to step in, but they’re
not interested in the stores or
the merchandise. They’re looking
for the branding.
Although there are endless
possibilities with big name
bankruptcies, there are also
many opportunities to be had
with smaller local companies
that go under as well – where
the branding may be easier and
less expensive to obtain. And
Rand explains it all in Part Two
of this Q-and-A session.
You’ll Also Hear…
• A word-for-word email you can
use that will help you acquire a
brand after a company goes into
bankruptcy
• Exactly where to look for
opportunities in licensing (Rand
calls it the “intellectual
property warehouse”) – if you’re
stuck for ideas, start here
• The one and only time you’ll
definitely need a lawyer, and
what to do the rest of the time
• The biggest challenge you’ll
ever face when selling your
intellectual property
• The hidden opportunities in
“sublicensing” (or how to make
money licensing when you don’t
have anything to license)
• The three surefire licensing
lessons to learn from Gene
Simmons and the band KISS (these
guys make more off their
branding than they do off their
concerts)
• The “almost magic” way to run
most of your licensing business
from home
There’s no reason you should
ever “reinvent the wheel” in
business when you can take
advantage of the goodwill from
an established company. It’s a
quick way to jumpstart a
start-up, revamp your business
when sales flatten out, or
simply open a door that would
otherwise have remained closed.
And in Part Two, you’ll hear all
about it.
This audio interview consists of
an 36-minute audio and
accompanying 22-page transcript.
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5)
How To Use Licensing To Gain
A Competitive Advantage
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Potential investors are
attracted to competitive
advantage. They like companies
that have something nobody else
has – whether it’s the latest
and greatest gadget, technology,
or process. Competitive
advantage = money. And in Part
Three of this Q-and-A session,
you’ll hear how to give yourself
that competitive advantage just
by acquiring the right
intellectual property.
But the biggest secret to
licensing success is in getting
yourself out there – knowing
your market and how to network
within it. So in this audio,
you’ll also hear exactly what to
do to give yourself the best
possible start into the
licensing game.
You’ll Also Hear…
•How to get “pre-paid” on a
licensing agreement (if you need
money right away) and the usual
terms of that agreement
• 4 tricks to keep in your
pocket before you negotiate a
licensing agreement with a large
“deep pocket” corporation
• The 3 best (yet almost
unknown) sites for keeping up on
the latest IPs for sale
• The thrilling way you can get
paid for just putting a
licensing deal together as a
middle man – and other ways to
make money off intellectual
property without actually having
to manufacture anything at all
• Real-life examples of the
licensing opportunities big-name
corporations usually give out –
and the pitfalls you’ll probably
want to watch out for
• The real reason most people
establish an LLC to hold
intellectual property, and how
to do that
• The easiest way to license
“know-how”
• A quick-start guide for
valuing your intellectual
property
• The 3 questions you absolutely
must know before you purchase a
license
In this recession, many
companies that used to succeed
on “unique value” alone are
suddenly finding themselves
competing on price. But it
doesn’t have to be that way. The
right kind of licensing
agreement will not only help you
build competitive advantage – it
will also help you keep it, in
any economy. And in this audio,
you’ll hear all about it.
This audio interview consists of
an 34-minute audio and
accompanying 19-page transcript
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6)
Formulating A Plan To Start
Local… And Go National
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No matter what kind of business
you’re dealing with, you can’t
just walk in the door, say the
word “licensing” and then not
know what to say next. It’s
important to at least have an
idea of the business you’re
dealing with and the
possibilities that can come from
a licensing deal with them. But
don’t worry – formulating a plan
is not as hard as it sounds. And
in Part Four, you’ll hear how to
do it.
And if you start with a local
(yet well-respected) business
that may not have the know-how
or desire to go national, the
possibilities for licensing are
amazing. So in this audio, Rand
also gives a real-life,
step-by-step example of how to
leverage off a local business’s
branding to start locally, build
regionally, and eventually go
national.
You’ll Also Hear…
• Simple – sometimes even
illogical – ways to approach a
business with a licensing deal
• How royalties are usually
reported and tracked – believe
it or not, it’s easier than you
probably think
• A quick-guide for
understanding a standard
licensing contract – what
“warranties and representations”
mean, when to get master
licensing rights, when to go for
non-exclusive deals, and the
safe-guards you should put in
place to make sure you don’t get
cheated
• The 2 sites you can check out
to see actual licensing
contracts in place (of publicly
traded companies) -- and know
what’s really being paid out by
large corporations
• The easiest way to find
licenses that are about to
expire – just because there’s no
known database that lists these
almost “public domain” licenses
doesn’t mean you can’t find them
• The one and only best time to
discuss licensing fees in a
negotiation – be strategic about
your timing and you could save
yourself a ton of money
Many people get intimidated by
the thought of big deals or
large corporations when they
really shouldn’t be. The beauty
of licensing is that it’s
accessible to everyone – and is
really just a matter of knowing
your stuff, asking the right
questions, and having a
tentative plan. And in this
audio, you’ll hear how to do
that.
This audio interview consists of
an 37-minute audio and
accompanying 19-page transcript
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7) A
Hands-On Demonstration For
Figuring Out The Next Best
Licensing Opportunity
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Sometimes when you’re just
talking about licensing, a great
idea will naturally surface. And
that’s exactly what happened in
Part 5 of this Q-and-A session.
While talking about the
licensing opportunities for
copywriters, an amazing idea for
Business Process Licensing came
up.
And in this audio, you’ll hear
the idea itself, how you could
easily take it and run with it
if you wanted to, and a
real-life example of the kind of
mental process that licensing
experts go through in order to
figure out their next best
licensing idea.
You’ll Also Hear…
• The truth about “due
diligence” – it’s not nearly as
scary or time-consuming as it
sounds
• Why you need to know the
difference between a franchise
and a license, and how to
determine which one is best for
you
• How to use licensing to
capitalize on the “hungry for
content” mobile-phone craze –
and 2 other little-known secrets
for generating revenue from cell
phones and licensing
• 3 quick-start steps every
publisher should do to build
awareness and maximize every
licensing opportunity possible
• The one best way to end the
hassles associated with e-books
– and say good-bye to
maintaining a website, keeping
track of merchant accounts, and
managing downloads
• How to look to your
competition for licensing
opportunities – especially if
you’re a marketing, business, or
sales consultant
• The "insider" secrets for
leveraging off the databases of
others – and turn a
ten-thousand-person database
into millions of potential
subscribers, just by teaming up!
Everyone wants to find the next
potential goldmine, and
licensing is a great way to do
that because it’s full of
opportunities. And in Part 5,
you’ll hear how licensing
experts figure out their best
options – and where to take them
from there.
This audio interview consists of
an 35-minute audio and
accompanying 19-page transcript.
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8)
Licensing Your Business Know-How
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If
you have a unique business
methodology, there are certain
steps you can take to turn it
into a profit center. And in
Part Six of this Q-and-A
session, Rand answers questions
about how to do that.
The first steps involve making
it as tangible as possible by
documenting both the process
itself and the results you get
with it – because it’s through
this documentation that you’ll
be transferring your business
know-how to someone else. And
you’ll hear how to do that along
with what you need to know to
develop a licensing plan once
you’ve got your tangible
product.
You’ll Also Hear…
• Exactly what you should be
doing right now (if you’re a
start-up) to document your
business processes from the
get-go – and save yourself a ton
of time down the road when it
comes to developing an IP
• All about business-model
licensing – and the 3 key areas
you’ll want to focus on to
demonstrate you’ve got a proven
process
• What to do if your trademark
currently has little-to-no
public recognition that will
help you quickly build value in
the marketplace
• Clear and straightforward
advice for negotiating the right
way – and real-life examples of
the types of deals Rand has
worked on
• How to use a “provisional
patent” to buy yourself enough
time to license out your
inventions, and go the
inexpensive – yet effective –
poor man’s route to success
• A quick “idiot’s guide” for
licensing outside your country –
Believe it or not, the most
important thing you may need is
Skype
• The one and only time you’ll
want to seek out an agent or
lawyer
Licensing an intellectual
property should always be a core
part of every business strategy,
especially if you have a
business process. But there’s
only so far you can go with just
an idea. If you can turn it into
a tangible Intellectual
Property, you’ll be in the
perfect position to start
licensing it out. And in this
audio, you’ll hear what you need
to do to get started.
This audio interview consists of
an 33-minute audio and
accompanying 19-page transcript.
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9)
Expanding Your Geographic
Footprint |
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Licensing basically allows you
to say to the world, “Look I’ve
invented this really great
wheel. And here’s a way we can
all make money off of it.”
And once you have that wheel in
motion, you can easily expand
your business into other markets
just by using the licensing
model for expansion. By forming
partnerships with other
businesses, you’ll be tapping
into their resources and
customer bases. And before you
know it, you’ll be able to move
into any market, city, or
territory you want without ever
having to open shops or hire
employees. And in Part 7, you’ll
hear more about how to do that.
You’ll Also Hear…
• How to use the licensing model
to double (or even triple) your
revenues without expanding
overhead or personnel
• Surprising examples of the
types of knowledge-based
businesses licensing works best
for – there are so many, you
might not even know you’re in
one of them
• How to get into co-op
advertising and marketing – and
share the costs of business
expansion even further
• Exactly what an IP audit is,
and how Rand usually takes his
clients through one
• Insider strategies for
expanding your business as far
as you want to go – regionally,
nationally, and worldwide
• All about Rand’s intense 5-day
licensing workshop – and how you
can expect to walk in on Day-One
with nothing but your business
know-how in your head, and come
out on Day-Five with all that
information audited, on paper
with your agreements and
marketing materials in place and
ready to license to the world
Licensing isn’t cookie-cutter
stuff. You really have to tailor
make it to your situation, goals
and business. But that’s easier
than you think, and Rand’s just
the guy to walk you through the
entire process – from building a
licensing presentation to
establishing a framework for
negotiation. And you’ll hear how
to get started in this audio.
This audio interview consists of
an 20-minute audio and
accompanying 12-page transcript.
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Below are the questions Rand answers in parts 3-9. Use these
below to follow along as you listen to each section.
1. How much competition is there for licensing products?
2. Is there still room for the little guy to license well-known properties?
3. How can I avoid expensive legal pitfalls?
4. Where are the best places to source intellectual property that most people never consider?
5. Can you shed some light on different types of licensing?
6. Can you license territories or state by state?
7. How do I make an idea marketable for licensing and actually get paid for it?
8. How do I prove marketability if I don’t have the license to a product?
9. How can a small company approach big companies and get a deal?
10. Can you land an IP deal without putting money down?
11. What are some websites that list different IP available?
12. Do universities list IP available online?
13. Do you need money upfront to license university IP?
14. What categories are are the hottest right now for licensing deals?
15. What are some criteria to determine the potential of a licensing deal?
16. How do you approach someone to license a product?
17. What are some risks involved in intellectual property licensing?
18. Are there IP opportunities from all these bankruptcies that are going on that one could take advantage of?
19. Are there IP deals available on a smaller level you can get in on?
20. How does the state place a value on a intellectual property in a bankruptsy situation?
21. Where are the highest leverage points with intellectual property and licensing?
22. Do I need a lawyers to do licensing?
23. How do I decide if I should sell my intellectual property out right versus just licensing it?
24. If I don’t have any intellectual property to license, is there still an opportunity for me to make money in licensing other people’s intellectual property?
25. Right now at this point with the recession still looming, what kind of products are best to get licenses for?
26. How do you find the right person to talk with at any given company to get your licensing deal negotiated?
27. Can you trademark a nickname to create a product around, sort of like Gene Simmons did with the rock group KISS?
28. I want to sell my designs to a licensing distributor. For example, someone who sells products to Target or Wal-Mart. Where do I begin?
29. Is it important to have connections in the media or entertainment industry that do licensing, or can someone do this starting from scratch?
30. Without any connections whatsoever, is it doable by telephone or is the personal meeting required to close the deal? I ask because I live in Asia.
31. What unique approaches have you used to talk to authors about licensing their products?
32. Can show me how to make money licensing intellectual property of almost any kind?
33. How does licensing increase the overall value of a business and make it attractive to potential investors?
34. How protected are you if you sell your IP to a large corporation?
35. When you said you may sell intellectual property to a large company and they may sit on it. Is that some kind of strategy on their part to maybe gain some kind of upper hand, or is it just that they sometimes or slow moving and never do anything with the property that you sell them?
36. Let’s say you’re doing the research say with universities, and you find something that is a direct competitor and a threat to a large company. You acquire the license and then go to the competitor and ask them if they want to license it knowing that it’s a competitive technology or intellectual property. Might the competitor buy from you anyway?
37. How can someone license the rights to lyrics of a song?
38. Would it be necessary or advisable to form a separate corporation or an LLC in order to promote and sell intellectual property licenses?
39. How do you set up territories when you license a product to someone?
40. Are there recognized certifications, due diligence other than ask around or ratings to identify a top IP attorney to work with, and should they practice in state you do business in?
41. What is the process of protecting my intellectual property?
42. Can you license a procedure or a process to create or manufacture an item or service?
43. If you could suggest one single licensing method to use if someone wanted to create a large income stream and simultaneously create viral marketing for their digital product, what method would you choose?
44. How much equity is intellectual property in a biotech or high tech company worth to the investor?
45. What specific steps can I taker to find someone to negotiate deals on my behalf?
46. What one skill would you identify as attributing to most of your success as the licensing guy?
47. What are the three most important questions to consider when purchasing a license?
48. Does intellectual property include software?
49. How do I set up a system to control the royalties?
50. How would I know if an agreement I’m offering is a fair one that is industry standard and not unduly slanted to the other party’s benefit?
51. My concern in working with and licensing intellectual property, especially from smaller unknown companies has to do with a best process for identifying and determining who actually owns the property. Is there a way short of spending thousands on legal fees to know that this person really owns the intellectual property?
52. So many brick and mortar businesses are clueless when it comes to marketing their businesses online. I know there has to be an opportunity for licensing with them, but I’m stumped as to what and how, where to begin.
53. What steps should a software designer take to protect their intellectual property?
54. How do you overcome a prospect’s reluctance to license something they believe that they can create for themselves?
55. How long does it take to obtain a license?
56. What are some things that are not possible to license?
57. Is there a secret insider source for finding expired licensing IP?
58. What would be a good example of a relatively simple licensing scenario that the average Joe could arrange in just about any local, small town economy to get into profit as quickly as possible.
59. There is a restaurant here that is just kicking butt called Phil’s Barbeque. It started in a tiny little house, and they just opened up their second restaurant. The line out the door, two hours, and I don’t think they have a barbeque sauce that’s distributed locally here in San Diego, but let’s say I negotiated a licensing deal to market their barbeque sauce. What are you going to tell me as my licensing coach, what am I looking for? Am I looking for exclusivity for a certain time period where no one else can market the barbeque sauce?
60. Before I discuss it with them, would I do a non-disclosure agreement so they don’t steal my idea and just market their own barbeque sauce?
61. Is it best to talk money before the terms of an ID deal?
62. What do you sign with them if you’re in an option and that’s a "see what’s going to happen"? What do you sign with them to lock in that nothing done at five percent? What kind of agreement?
63. Let’s say I acquire a license to an IP. My contract gives me the ability to sell the license. Is it important to think about selling out with a licensing deal when someone negotiates one? Let’s say you build it, and you want to get out from under the license.
64. Where can I get sample agreements for licensing IP?
65. How do you handle highly regarded and trusted people who privately show themselves as untrustworthy and unreliable well into the deal?
66. What effect will globalization and cross border issues have upon the effectiveness of your licensing program?
67. Is simply publishing my work online in print enough to protect my property? What other steps really need to be taken?
68. Can you give some examples of how a regular person can profit from intellectual property licensing?
69. What are the pros and cons to an exclusive versus a non-exclusive agreement, and are there any basic rules for when you should choose one over the other?
70. How can the owner of the intellectual property audit all those transactions to be assured he or she is getting the proper credit and percent on each sale.
71. What steps would a small book publisher take to license its children’s animal or fantasy or super hero character?
72. I write response driven copy, and I’d like to participate in a success of licensing campaigns I create for clients. In short, I write all the different copy pieces and clients license that copy, if successful, to similar businesses around the country. So, what type of businesses would most benefit from the copy I create that can be licensed out – successful real estate brokers, insurance agent, auto dealers? What niches are hungry for good sales copy?
73. How can I use mobile phones as a new source of customers for IP licensing in general or to make money with existing ones – selling, training, and products. Where do you see the trend in this area?
74. As a small business marketing consultant, how can I leverage my intellectual property in order to create a consistent stream of passive income? I am a marketing consultant.
75. How could I bring licensing to bear as far as my e-book series is concerned?
76. If I wanted to license a sales letter or a marketing piece, how can I find out the specific results the marketing piece is doing, and how would I be able to find out the creator of the marketing piece?
77. What are some ways that a person who wants to get into licensing but doesn’t feel like doing the due diligence get through that hurdle?
78. I’d like to train ex-Weight Watcher leaders how to have their own diet coaching business. What kind of trouble would I run into with this? I think they may mean because they were ex-Weight Watchers they didn’t want to get any flack from Weight Watchers.
79. I have a software program I’ve developed, and I want to make sure it’s protected. How do I do this in the shortest amount of time and the least cost?
80. How do I shorten the timeline to getting an offer and creating time urgency to close a licensing deal?
81. I do a joint venture concerning my SME. Would it be prudent to use franchise or trademark license and copyright license agreements to protect myself from infringements?
82. Let’s say you have a business opportunity idea that you create an information product and you’re selling that or you want to license it to other people. It’s still in essence a business opportunity, but how do we get in the legal area where it’s a license and not a franchise?
83. I have a product and I’m thinking of licensing it to a group of schools. I’ve created it, but I want to make money licensing it to them. How do I go about it?
84. I’m a writer, product developer, and I have lots of product concepts, but I live in Nigeria. I have no clue how I can get these ideas licensed in the US, Britain and other countries successfully while still living in my country. How can I do this?
85. Can one from Nigeria create a corporation in the United States?
86. I’m writing a book relating to law and professional standards for a very specific aspect of law. There is a gap in the market here. Is there an IP issue here? It’s not a specific product that I own, as such, but an approach to a particular subject area. I don’t obviously know much about IP, but would appreciate any pointers.
87. I have a methodology on how to use an outdoor experience to build character and develop leadership. What are some of the steps that I need to take that and convert it into a profit center?
88. We’re contemplating licensing using our name, logo and marketing methods. We have a unique business method providing a professional service in a coffee house. Any ideas?
89. How do I use the celebrity image or celebrity name on my product and pay them a licensing fee for that?
90. I have legal ownership of a trademark that I think a bigger named company could leverage, but which has zero public recognition. How can I best license my trademark to them for a profit? Is licensing it to them a good prelude to selling them the trademark?
91. My family and I created our own playing card game. We printed up our own design and laminated the cards. Everyone who plays absolutely loves it. How would I license this product to a major company like Mattel? They’re the ones who do the game Uno.
92. I’m in negotiations with a company to license my product. They supply the agreement, but there’s nothing in there about a royalty advance. I don’t think it’s an oversight. They didn’t want to pay a lawyer to draft up a fancy agreement. I have a lawyer and he’s going to ask for a signing fee and an advance on royalties. I don’t want to blow this deal. What do I do?
93. How can I get protection for an anti-aging herbal remedy?
94. What is the best way to approach a state CPA association about licensing a book for small businesses on marketing and advertising?
95. I have an idea for an invention. I have a prototype made. The product works very well. I want to patent it, but I don’t want to manufacture or market it. I’m not sure who to trust or what is the best way to sell my idea without giving it away.
96. Are provisional patents pretty inexpensive?
97. Having recently filed my patent, is it necessary that I have my prospective licensee sign a non-disclosure agreement?
98. I’ve created the best short pocket billiard in billiard sports ever, perfect for TV. I think I need an agent or negotiator or someone such as that to navigate the next steps, unless I can do it via a website. How could I find such an agent or negotiator because it’s easy to steal?
99. Chicago wants to be the nation’s greenest city. How would you recommend working towards that goal by putting together technology licensing deals? It seems like a worthy niche to go after.
100. How does licensing work for digital goods? What if I have an idea to make an existing product better for instance? What are the next steps?
101. Rand, what is your best strategy for being a little guy with a great idea and who has gotten of his butt and done at least something about it to show it’s interesting at least, to hold on those valuable rights up front when a bigger player comes sniffing around you and your cool project?
102. I represent a company and am a shareholder which owns the patent on a pollution cleaning solution containing a high content of acids which has been proven to allow the remediation of just about any property. I would very much like to talk to you about licensing this technology. How could we get in touch with you?
103. Do you handle syndication for clients or just licensing? A friend of mine has a talk radio show that he’d like to syndicate, and I want to refer him to you if you could help him.
104. You mention you’re working on a very detailed event on how to do this. Could you give the details of this event?
105. Who is licensing IP not for? Who is it for?
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If you have any questions at all, feel free to call me at 858-692-9461. E-mail me if you have any questions at senoff.michael@gmail.com
Sincerely,
Michael Senoff
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