Jim Cecil free
mp3 interview" Listen...I've been searching this kind of information for over two years. Then one day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about completely. " Jim Davis a true disciple of Michael Senoff
The King Of Nurture
Marketing, Jim Cecil, Reveals… The Secret To Making Every Prospect
Feel Special
People buy with their hearts. And they remember when
they’re treated like actual humans and not just a sale. But when it comes to
business, we sometimes forget this. The average salesperson only contacts a
prospect three times before giving up. But the average sale comes after six
months of “dating” a prospect. So what do you do?
The answer is a drip campaign using an auto responder. It’s not hard to set
up, and you can run a series using your email list. But you can’t just throw
pitches at prospects and expect to get anything but deleted from their
inbox. You have to nurture your contacts, treat them like friends, and
gently guide them down your sales funnel. And in this two-part audio with
Nurture Marketing expert, Jim Cecil, you’ll hear exactly how to do that.
Part One: The Pampered Prospect
Prospects get a little taste of what it’ll be like to work with you based on
how you sell them. So you can’t just talk about yourself. You have to find
out what your prospects’ biggest pains are and show them how to solve them.
Give them presents – send a copy of an interesting article, book, or white
paper. Nurture them.
As it turns out, the more affluent your prospects are, the more important
these steps are. And in Part One of this audio, you’ll hear all about it
including…
• Key nurture strategies you need to use with your wealthiest prospects
• The right way to use an autoresponder: how to weave
in critical messages over time and make sure no one is forgotten
• A little story about how one man landed a
multimillion-dollar client just by remembering her birthday
• How to use nurture marketing as the “cure for the
common cold call” because if you do it right, you’ll have prospects calling
you!
• The technique Jim calls “scrubbing your database” –
to make sure you get everything perfect before you send out your messages
• The two biggest pitfalls people fall into with
marketing and how a good nurture campaign can help you out of them
Part Two: Creating A Sales Machine
Creating a drip campaign with software has never been
easier, and in Part Two of this interview, Jim tells you how he does it.
Basically, he says you’ll need two data fields – pain and passion – for your
prospects. Enter three things that are keeping them up at night and a few
things they enjoy doing. And when you’re done, Jim says you’ll have a sales
machine. And in Part Two, you’ll hear all about it including…
• A step-by-step look at how to use your pain/pleasure data fields to tailor
make a drip campaign for every prospect
• Why the hand-signed personal letter has more power
than ever in this day and age – and when to use it as your secret weapon
• How to be proactive with your nurture campaign -
-and a quick success story that illustrates exactly why that’s so important
• A word-for-word script salespeople can use to get
prospects to opt-in to a drip campaign
• Exactly how Jim helped a nonprofit raise $19 million
in found revenue using only nurture marketing
• How many emails are too many in one month
Mae West once said, “Out of sight is out of mind, and out of mind is out of
money, honey!” In other words, if people forget about you, they can’t buy
from you. Jim says you should think of it like farming – you might have the
best seeds in the world, but if you don’t water them, they’re not going to
grow.
And in this audio, you’ll hear exactly how to nurture your list so you
can start growing your business today.
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