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How I Got My First HMA Client Stories Last year's HMA 2013 was a phenomenal package packed with even more value to help you get what you want for growing a successful marketing consulting/coaching business.
And it's
only going to get better for 2014. It's their exciting stories about how they were able to get their first client using the HMA Hidden Marketing Assets Consulting System. There's a saying we have at HMA, your first client will be the hardest. I know in today's internet world that testimonials don't mean much. Your skeptical and you should be. Regardless weather you believe these stories or not, I know that they will give you a new prospective into a more positive side of the consulting world.
Keep in mind, there are many
more people who fail at HMA than who succeed. If I had pages for the
failure stories there would be many. Other consulting opportunities will talk of all the millions you'll make from their system. And how easy it will be to get clients.
I'll
tell you now, if you are looking for a pie in the sky grow money on
trees training, this is not it. HMA will take effort on your part. It
will take time and some late nights to get your consulting practice
going.
NOTE: I have on purpose taken
out the contact information from these letters. I do not want you
calling them or bothering them. If you are so skeptical to think that I
took all this time to fabricate these first client stories, you may want
to look for some other consulting training other that the HMA System. From: Brad G My wife was pregnant at the time and I was not
allowed to do business with any of my clients through the employer once
I left. Needless to say I was scared to death. I was 30 years old. I had already embraced Jay Abraham and his
philosophies and I saw that businesses in my area really needed my help
over and above the institution advertising recommendations I was being
paid to embrace. Oh, did I mention I built a new house in 2009 with
a fresh 30 year mortgage note over $1,000 a month and a wife who
couldn't work because she was pregnant. My wife was freaking out. She was
self-employed too. The baby was due in 3 months and added stress was not
something the Dr would recommend. My tax return for 2011 was a paltry
$21,300. $15K of it was mine from my "rainy day fund" otherwise known as
cashed out stocks. I was selling lean marketing and sales systems to
businesses who were frustrated with spending money on advertising that
wasn't producing the results. But, I had no system. I was no McDonald's. All of my hamburgers
tasted different to each client. Motivated to create a real entity I
studied Lean Six Sigma to hopefully ascertain associative thinking and
bring it to the marketing and sales world. Because a wise man once
told me "people who don't understand seldom act." I needed a system. I looked at it again and again and again. I
probably looked at the offer over a dozen times. Then, I reached
out to you and started the process. Guess what, I didn't finish.
You even sent me an e-mail asking if I needed more time to fill out the
questionnaire. I never responded. Embarrassment set in. Well, statistically 90% of self-help books and
business books that are purchased are never read. Thank god for
the lazy friend. He looked at it once. I am still using it today. As a side note: I went off the system a
little and created retainer based relationships with all my clients with
the average client paying $2,800 a month. I like the idea of
consistent revenue stream versus project based but that's just my
opinion. My wife is happy. We have more time together and I'm living my dream.
I'm not conquering the world by any means but I'm sure conquering living
happily. I give much credit to the HMA marketing system you
provide. Not trying to razzle dazzle you or get a response.
I just wanted you to know I am going to bed and I won't be losing sleep
over you anymore. -----Original Message----- From: On Behalf Of Terri Levine -----Original Message----- From: Mike A [mike@.com] I'm convinced that the HMA system is everything you
say it is. -----Original Message----- From: Adeniyi agbede@.com To: MICHAEL SENOFF They only commit themselves to
the first project. -----Original Message----- And after meeting with the Big Wig today they
decided that they didn't want to waste any time... "Let's get started tomorrow!" What a blessing! Michael, Using The HMA System in addition to my own
consulting, coaching and mentoring knowledge I was able to add $90,000
to my business in one day. Not bad! By just helping a company find some hidden
assets they could not resist I added in a 2 year money back guarantee because I
know success is the only option with my mentoring combined with the HMA
system. Great to add almost $100k in one day by adding HMA
to my toolkit! To Hear This Story Play Audio >>>
Subject: Signed up my first HMA client today November 23rd. 2012 Right now, I got to work on the Customized
Marketing System & Implementation Plan, a USP and help produce an
effective brochure for them to use in their December campaign to
re-activate past memberships and sign up new members. Thanks again Michael Terrance R. From: Rossi E To: Michael Senoff One of them was my mechanic. After watching the video he said
he is very interested in sitting down with me.
I have an appointment this Saturday at his shop outside of business
hours. "The HMA System is probably the most complete and
thorough system that I ever seen. The HMA System not only gives you all
the tools to market a consulting practice but also how to actually
consult with a client. Even more than a system what you are really
buying is somebody else's time and experience. It's an all around great
investment"
We had 14 people from a variety of businesses. Very well
received...in fact the Executive Director sent me a glowing testimonial.
I'll send it in a separate email. She wants to run another session in
the fall. -------------------------------------------------------------------------------------------- From: Gavin --------------------------------------------------------------------------------------------
-----Original Message-----
Hopefully can close them on HMA system first, rather than systems first. --------------------------------------------------------------------------------------------
Hi Michael, I'm not too eager to go out there making a bunch of
guarantees worth tens of thousands in incremental profits for a bunch of
strangers, after all :-) My second client is also doing a Fast Start for $6500, and I will probably be able to up sell him on the Core 4 for $5,000 / pillar (since his lowest priced offering is $25,000 USD)
Regardless, it has already paid
off many times over, and will form the backbone of me easily earning a
hearty 6 figure income working 40 hours a month or less - all starting
with less than $500 and not spending a penny of that on advertising. - Marshall Michael, From: Richard Hello
Michael, an update on my HMA progress.
Hi Michael, I wanted to let you know that I just signed up my first client yesterday. He's a motorsports dealer (atv's, motorcycles, etc), been in business 11 years now, 20k names in his database with which he is doing NOTHING. Only downside is that his business is small margins (5-20%). But I picked up a check for $4k to start, and monthly payments adding up to $27,780 over the next 12 months, and $1490/month after that indefinitely. I'm putting together my specific action plan, documenting everything so as to systemize as much as possible. Realizing how soon we may be doing the sales training with him - probably in the next 3-4 weeks after the USP project. Thank you so much! - Blair Michael, I signed my first client today and am 90% sure I'll sign my second over the next few days. Based on our email discussions, I'd love to chat with you about my experiences from a woman's point of view and have you share it with the community. I am super impressed with the HMA system and believe it's the ticket to making my life so much easier. My mom and I have owned a bookkeeping business for close to 5 years. We began by networking in BNI and the local Chamber and until this day have never advertised our services. Currently, we have over 40 clients (this is considered a larger bookkeeping company as most bookkeepers only have a handful of clients) and a huge network of contacts which we've grown over these 5 years. My first client is one of our current bookkeeping clients. I've known the owner for 2 years and we've always shared a love of Dan Kennedy and his teaching principles. I've been servicing his account for the past 6 months. He seemed very intrigued by my new venture into marketing and business development and began asking me a lot of questions. Because of my "head noise" I thought he would never hire me so I didn't ask him to let me do an Opportunity Analysis for 2 weeks (even though I knew he needed my help). Finally, one day I decided to be brave. We were sitting in my office talking about some bookkeeping stuff and I asked him if he would like discuss his business' marketing and how I could help him. He said he wanted to ask me but wasn't sure if I'd accept him as a client and was so happy I asked. The main lesson I learned that day is to ask for the Opportunity Analysis appointment no matter what. Anyway, we discussed his business, the programs he's running now, the fact that he's not tracking very well, etc, etc and he asked me for a proposal. When I gave him a proposal, he added additional things that he wanted me to help with including writing a business plan for the business with 1 year and 5 year budget projections. The other great thing I learned from the HMA training is that it's okay to add projects and make our contracts flexible. My second client is a printer and another BNI referral partner. She approached me because her company is having marginal performance in a very competitive industry and she thought I could help her. I sat with she and her husband and did an Opportunity Analysis. They have no USP and obviously no integration. They have a database that's under utilized. They do a lot of community work but don't capitalize on it. They have some "larger" clients but want to grow and acquire additional "larger" clients. Once again, the client has asked me to do something extra that's not part of the HMA system. They want me to review their financials, see where they can "trim the fat", and work with them on a monthly basis to understand their business through their financial statements. Due to this client's cash flow concerns, I have agreed to barter with them and will receive $1500 worth of credits for their print shop that will be 100% transferable to a 3rd party. My contract with them will be 6 months; therefore, I will receive $9000 in printing services. I have learned a few lessons in the 2 weeks I've done this business: * When you're speaking with a great prospect, always ask for the Opportunity Analysis appointment. I've asked 6 times and have only been turned down once. People are hungry for what we have. * Everyone has something going for them...some sort of marketing leverage. I thought about making cold calls but decided to use my network and am receiving referrals and qualified appointments. * People really respond to the fact that I will execute their programs and not just write a report for them. I have that written on the back of my business card and business owners continuously point out the fact that I am "The Implementer." * Even though the business owner will want all of the fancy marketing tasks done, I am able to hold firm that I will do nothing before I do the first USP step. I hold firm with that because after Richard's training, I see the importance of it. * Just like we ask our clients if they have a database, I am beginning to start my database. I have decided to hire a marketing assistant/ virtual admin firm to maintain my database. They will be starting next week after I receive my first check. All the things I'm teaching my clients to do, I will implement in my business. * Every week, I will have at least one Opportunity Analysis appointment with a qualified prospect. It's important to keep your sales skills sharp. * It's important to know what you won't do in advance. I've had people ask me if I would be a life coach, time management coach, or work for them full time in their business. The answer to all of those were no. I will only do work that makes me happy and that I can do easily. And I've discovered I can be rewarded very well for it. Thanks. - Cheree P.S. - We help small businesses increase sales by 25% - 100% in 60 to 90 days without spending any additional money on advertising ...GUARANTEED. We are not consultants, but IMPLEMENTERS. We roll up our sleeves and do the work to grow your business. Only 2-3 clients served at one time. Thriving businesses and turnarounds welcome. Hi Michael, Things progressing rather
nicely on the HMA front for me. I have used my HMA skills to just land my
first retainer client! They were thrilled with the
initial consulting and now want us to do the work for them. Good stuff,
but pretty regular routine stuff. I was hoping to pick your brain about
two more out-of-the-ordinary opportunities. Much thanks as always! - Garrity Michael, I just wanted to let you know that I purchased your HMA Marketing program on 9/16/10 and signed my first consulting deal on 9/21/10! I actually hadn’t even gone through half of the training, when I went shopping with my family one day and went into a furniture boutique store that we had been to a couple of times before. I had previously met the owner, and when I saw her this time I asked how things were going with her business. She told me she had been in business 17 years already and that this year was going to be her worst. I mentioned to her that I was actually a business marketing consultant and might be able to assist her. We met two days later on Monday, by then I had only completed a quarter of all the training videos, and really didn’t know what I was doing yet…so I just followed what the videos had shown me so far with the opportunity analysis. To my disbelief, she asked me how much my fee was and stated that she was down to the last of her savings trying to keep her store open. I didn't know what to charge her yet because it hadn’t been covered in the training at that point. I told her I would be willing to
really help her and that my normal fee was $2500 per pillar, hoping that
the number would scare her a bit, but that I would do it for $500 down
and a percentage of gross profits. Not knowing if that was fair or if
she could really afford it, I told her I would only take 15% of her
sales for the next 12 profitable months. She also estimated that they had a closing ratio of 10% of client prospects coming into the business; and lastly that she had an average sale of only $67.00. I looked at it this
way: I would have been glad to do this first one for nothing just for
the learning experience. But I anticipate that over the next year, I
should be able to generate around $15-20,000 in total fees from my first
client. And that is only covering the Big Four projects…who knows big
this may end up to be. -
Todd Hi Michael, I just want to say thank you for the help this morning with the USP. You were very helpful. You had asked for how I got my first HMA Client so here it is. Every Thursday through the chamber we have greeters. This is networking event that any chamber member can attend. It is usually the same set of people. Everyone gets 30 seconds to stand up and introduce themselves and their business. After one of these meetings a new chamber member approached me about helping them with their marketing. We met the same day for lunch. I asked lots of questions as I did not bring a Opportunity Analysis with me. I did call him the next day to fill in what I missed with the OA. My 30 seconds is always based around the USP Richard has given us. I always get people asking me for a card or handing me theirs at these events. The biggest problem with these events is that they are not my ideal customers. Typically the people attending are very small businesses. But I am meeting great people which is opening up other doors to meet the right prospects. Anyway, within a week I gave my presentation to them. This is an IT company that was growing and moving into other markets. They loved it. Several months had gone by and I kept following up with them. They really wanted to do something but were not pulling the trigger. So I finally sent them an email explaining that instead of paying the entire fee up front that we could start off with a smaller project and then move on from there. They loved the idea of the smaller project and I met with them the following week to do the focus group with the employees for the USP. The reason they had not moved forward was lack of funds. My original quote was $18,000. When I emailed them to start off with the USP my fee was $1250. Landing this client was before I purchase the HMA system. If I had the system I would have been moving forward with this project months ago. Selling smaller steps at prices that are not as hard to choke down as $18,000 made the difference in me actually getting a check and starting this project. I have approached several organizations to offer a free seminar. I have a very professional seminar proposal of what will be covered. There were no takers. The chamber likes the idea but they are not putting any effort into getting it in front of the board for approval. Other organizations are either booked with speakers or have no interest. I have asked for referrals fom friends and family. I have done a couple of freebies but this was prior to owning your HMA system. Things were done haphazardly at best. I just set up a deal with a local internet directory that as one of the bonuses of buying a listing is that they get a free 1 hour consultation with me. I did a trade show through the Chamber that was not that great. It was not marketed very well. I've been going to trade shows and talking to the people at the booths has been very fruitful. I have gone to a few networking groups but again these are not my ideal
prospects. I met a small business owner in a Mastermind group that I was a member of.
Initially, she hired me for my "Done For You" newsletter service. After
that relationship was established, I started talking with her about the HMA system and how it could help her business. She is in a "commodity"
business (credit card processing/merchant services). First we
established her USP. Then we integrated it into her business (first two
pillars). - Rick I’d like to briefly share the story of how my business partner and I have used the HMA System to get our first client while still having “regular” jobs. We are both involved in the construction industry with work not related to marketing. While attending a trade show my partner got into a conversation with a vendor who was thoroughly frustrated with his then current marketing firm who seemed to only want his money and didn’t seem to care about the quality service they gave him. Upon briefly explaining that we are just starting out as a new marketing service this vendor expressed immediate interest. He didn’t care that we were a start-up. Later my partner met with him for further discussion and, after I drew up a simple agreement based upon a sample from the forms/contracts e-book included in the HMA package, we had a deal.! He closed on the first four pillars and we are in discussion about the internet marketing pillar – which he definitely wants. He paid $1750 for the USP which we’ve done and are moving ahead with integration of the USP. Currently we are following the system further for growing our consulting business by working on an alliance to get prospects by offering the free educational marketing seminars. - Stan Hi Michael, The HMA course is really working for me. I purchased it from you back in July, and I've combined it with my internet marketing consulting (a business that runs much like David Preston's, except my wife, Susan does much of the web design - we do outsource occasionally). When I purchased the course, I started sending out about 10 letters a day to local business owners, just like Richard's sample letters. Then I'd call about three days later while the letter was still fresh on their minds. From those letters and calls, I scheduled meetings with about 20%. And of those 20% of business owners I met with, I've ended up doing either marketing consulting using the HMA system, or internet marketing for them, and in some cases, a combination of the two. It's been a roller coaster ride, and a big lesson I've learned is that in nearly all cases, the business owners didn't make a decision to do business with me right away. In fact, I obtained most of my clients within the past 6-8 weeks, and I met with them initially in August. I just wanted to share this with you and update you. Thanks, - Michael Hi Michael, I've thrown myself into the trainings and have continued my initial work on the HIMA workshops as lead generators for the HMA system. It's going super well and I've booked a lot of work already. It's a neat little self-liquidating marketing vehicle. So far, I've set up a course that helps arts & craft entrepreneurs market themselves online. Later in the year we'll be doing similar course for social care entrepreneurs in England, plus we have a social media workshop for recruitment people, and I had a meeting this afternoon about running workshops for the hospitality sector. I really have been kind of blown away by how quickly I've managed to get things rolling. The question though is related to some straight up consulting work that I've managed to embed myself into. A good friend of mine is a world-class branding expert who recently went out on his own and who has asked me to help him out with an interior design client who has been doing well and wants to get a range of furniture up and running and turn their business into more of a business that perhaps they could sell at a later date. My own consulting experience before the HMA has been pretty much in that area - and my (in progress) working motto has been "marketing logic for talent-based business" - I've worked in the past with artists, record labels, stand up comedians, special effects hours, illustrators etc. So it's in my wheelhouse, that's for sure. I've been out of the loop for a few years because of family obligations, but I'm super excited about getting back in the saddle by integrating the HMA system at the core of my offering. Any feedback greatly appreciated! - SG Greetings and Aloha Michael, I just got my first client, her name is Sharon and she makes cookies. I am so excited. My appointment with her and her husband is Monday 6:30 pm. Can I email you on how things went? Mahalo for all of the things you do Michael. You touch and change peoples' lives through your website and products. May you and your family always be blessed. Me ke aloha pumehana - Emilie Hello Michael, I signed up for the HMA Marketing System online trial recently and have been working hard at studying the system. I am currently prospecting for new clients and I have my first client. Just yesterday, they paid me 50% of my first project fee. I'm charging £1500 per project and they paid me £750. I have a few other prospects in the pipeline but no other definite orders yet. I'm currently doing my own cold calling on the phone to set appointments. I really need to get someone else to do this so that it gets done on a regular basis and I get a steady stream of meetings every week. Best Regards, - Bateson Michael. I love the information in this system. I’ve used some of the techniques, have listened to in the audios and I was already able to close on a client for $350 during a 30 minute meeting. The owner I met with stated
that it was one of the most informative marketing meetings he has ever
attended. In retrospect I probably gave him too many free ideas but I
saw it as a good learning appointment to test my presentation skills.
Good afternoon Michael, I have not contacted you in a while with questions but wanted to share the GREAT news that I got my first paying client! It's not a big company, but it has a lot of referral opportunities. Above all is my FIRST so the next few shall come much, much easier. Thanks! - Kairo Mr Senoff!! Michael, Unfortunately, I had to work on some of the steps because he has been in the field. I will send you over the basic USP premise and see what you think. The questions they get asked the most actually surprised me that no one is advertising it. Everyone asks if they are licensed, bonded and insured, and how long they have been in business. Out of all the yellow page ads I saw, only one company prominently mentions that they are insured (they are actually required to be insured to be licensed). It reminded me of Claude Hopkins and Schlitz beer. So the insurance will be mentioned in the USP along with experience, open on weekends, 90% of repairs fixed the same day, phones answered 24/7 by a live company rep (no answering service), technicians will respect their homes and treat them as if it were their own, and a couple other things. I set-up the Kall8 and got them 3 local numbers to
track radio, TV, and yellowpages.com. They are going to save about $2000
a month since I have shown them what is working and not working. Michael, You're the man! Thanks for being a friend. BY THE WAY -- I just signed my first consulting client on Tuesday!!! It's a small air filter business with approximately $200,000 in revenues. I signed him up for a USP project - $995! Four weekly payments of $250 - The first $250 check is already in my wallet. You can interview me anytime! Regards, - Eric Dear Michael, I would like to thank you for all of your wonderfully
educational free material on marketing consulting. - JDM I landed my first client in September, 2009. A company owner was contacted and interested shortly after I purchased the HMA system, but he wasn't willing to start until September. He owns a farm chemical sales company with 15 employees and $20,000,000 in sales. I got paid $2,000 for projects 1 and 2 to start, and then collected another $2,000 in February when I finished. We also went through the sales training materials from
the HMA system and I did personality profiles on each employee. Also,
sessions were digitally recorded and provided for the employer. He was
pleased with the work, but during and since that time we have been
interrupted by his super busy periods. I am to talk with him again late
July about project 3. - Clayton Hello Michael I had an amazing first week. I ran three Opportunity Analysis meetings. I got a verbal agreement from one business owner to do modules 1-4 as well as redesign her ecommerce website. I should close her out by end of this week and get started on fulfillment. Thanks again for offering such an amazing turn-key system. - JB
WOW! That's all I can say at this point. I have read/skimmed everything on both links. There are so many ideas for marketing the HMA program in the letter and testimonials.
I identified with the seminar approach the best as well as the
one-on-one approach.
I am working my way through the HIMA audio files right now, and my brain
is buzzing with possibilities. Thank you. Michael, I spoke to the senior partner of a two office accountancy firm this morning. I am going to run a few seminars for his clients. At the moment he is talking about two seminars at each office. He wants to invite 12 people to each, 8 of whom will be his clients and 4 will be his prospects. This seems to be the
optimum way for us both to benefit. Hi Michael, I received a phone call today from a preschool in applying the Montessori method. They want to start with my Internet Marketing module, and that proves to be my first $500 client! And I had only very little self-promotion so far. Basically that
was the first business owner I sat down and did an Opportunity Analysis
with. I did not even set up my web site yet. I did not hear from them
for almost two weeks. I just thought they did not like my offer after
the OA. I even felt like totally giving up with HMA, feeling
disappointed. If you did not offer to extend the trial period, for
example, I would probably have given up by now. I already signed up my first client, a heating and air conditioning company with 25% of new profits. Plus he is paying me $500 a week for two months. I am on my way. Your program with Richard and his HMA looks really good to me. I’d
like to do it.
So far we’ve got about $4000 worth of work on the table from just one of the coupon buyers and we're waiting to hear from the other. The charity
auction was only last Thursday and not too shabby. This one client is
fairly well-known and influential at the golf course where the event was
held and if all goes well there should be some decent referral action.
Hello Michael, First, I am really enjoying the hidden gold in the audio available as an HMA rep. Elsome Eldridge was awesome, as was Dave Preston. Second, is there still available a discount to Dave's seminar training to NPO's??? Last, and maybe most important, I am a professional marketing consultant. Defined by being PAID! I believe I mentioned I had a 2nd appointment with a prospect prior to obtaining your HMA program. I closed the deal with my client this past Saturday. The stats: 2 hour meeting to uncover their profit leaks (the Opportunity Analysis), 2 hour meeting to discuss results of the questions and how to fix the problems. In between meetings I had sent them a couple of videos I made. The day prior to the meeting I sent a sample report with a watermark showing how they could stop their prospects from signing up with their competitors. No objections. The only question they had was if they could break up my initial payment. (of course!) $1241 now $1241 in two weeks $1000 two weeks following $1000 month for 4 months $625 month every month until they cancel Annualized? $11,223 Not bad for a first deal. I gave them a complete blueprint of what we are going to do. What's first, etc. I am very excited! Just thought you'd like to know. - Cary Hi Michael, I’m doing real well, thank you. I’ve only signed up the one (solar company) customer, and got their check last week. I still have the wireless store promising to go ahead in the next couple of weeks. I’ve done 4 other Opportunity Analyses and am only hoping for one out of those. I am scheduled to speak at a couple of Rotary meetings, a SCORE workshop, a local radio show, and a locally run Web TV show. Also, I converted the virtual office center I was managing into a “Small Business Incubator” called the Business Excellence Center. That and that got me some good press and I was appointed onto the local Economic Development Board. Which will help my “obvious expert” plans!!! I am also trying to hire a tele-sales rep to book appointments and a “Cash-Cow style seminar for late September. That was a great call and I had just picked up my first consulting check for $2500 on the same day. I’m sort of glad it is slow and a lot of business owners are busy here with the summer season. It is really giving me the breathing room and prep time to start properly and professionally. PS: You guys really have the training and knowledge base (expert interviews) down pat. I haven’t had any questions that I haven’t been able to find answers to on the site. I was having a hard time coming up with a question for Richard!!! My ground swell is definitely building and I am looking to really kick butt in the fall! My goal is 4 clients for September, and 20 people at my web seminar. I love being an HMA consultant. Thanks again, - Jamie Hey Michael, Hey Mike, Thanks for your time yesterday. Just wanted to share some
news. I had a lunch meeting with the owner of an it business. Hello Michael, I hope you're doing well. I told you I looked forward to the day of writing to inform you about having gotten our first HMA system contract. Well, I praise Jesus that today is that day! My business partner just called a little while ago and informed me he is in possession of our first signed contract for the first step of the system. Our client knows we are just starting out and doesn't care because he is tired of paying about $20,000 a year for marketing services, which includes Web services, that is he unable to accurately measure results for. He agreed
to the USP step for $1750. We're also in negotiation for carrying out a
postcard mailing for a second client. Thank you for playing a part in
getting us to this point. We invite you to rejoice with us! Now it's on
to making it happen for the client! Michael, Here is some information regarding my first two HMA clients! 1st client:
An Air Filter Exchange There was no program in place to "lock in" customer loyalty, or to up-sell as
needs change. I landed my second gig today. I will do 10 Opportunity Analyses for another Education/Consulting (Edu-Ser) firm as a part of a small business development project. I will do them in about a week and I'll be paid 150 TL ($100) per day. I'm not allowed to directly make an offer after the Opportunity Analysis. I will just send them a detailed report about
what needs to be done. However, I will also be able to contact them
later. I am planning to send them to my educational web site and invite
them to my opt-in list. So within 1-2 months, some of them might also be
my clients. The owner of the preschool mentioned how I did an OA and what kind of report I have
given her in the end, and that seemed like something they could use with
their project. Although they are looking for a full evaluation of a SME,
not just marketing, they offered me this gig as a "trial" to see if it
fits their (and their client companies) needs... So, if they like it
now, there would be plenty more opportunities to set JV's or more gigs
like that. Hi Michael, Things are going well. I'm almost done with all the material and gearing up for my first marketing workshop. I also got the process flow and system in place for building clients and profits coming out of that. Overall I'm quite happy with the material and look forward to putting it into action with a couple of existing clients. I'll be shipping the extra CDs back to you next week - sorry to take so long to get to the post office! Thanks - Steve Hi Michael I’m going great, taking my time to digest all the HMA material. My expertise is in copywriting and website makeovers. So what I’m thinking is that in the short term I’m going to combine the USP/Implementation step into my website makeover package. Long term I want to become more of a marketing consultant and less of a copywriter and deliver the Core 4. Michael, I’ve been meaning to write you for a while now to thank you for being such an inspiration to me. I remember hearing on the first audio of yours that I ever listened to about how when your child was sick you decided to create a business so you could be close to him. Hearing that really gave me encouragement to continue with my copywriting business. And now that I have a son of my own, I’m even more determined to become a successful marketing consultant. So thanks! And I really appreciate you generously sharing so much valuable information for free. I have a marketing degree from one of Australia’s best business schools. When I was studying tertiary education was free. But now you would have to pay around $60,000 to get that degree. I can say, in all honesty, that you would learn more about marketing listening to all the audios on your site than doing a 3-year degree. So thanks again. I hope you’re well and happy - Charles Hi Michael: I am doing well. I am going thorough the HMA training videos 4 to 6 hours a week. It started a little slow because I have studied Jay Abraham in depth. But once Richard started talking about how to sell the consulting it got very interesting. I like his practical step-by-step system. The only problem I am having is I have been unable to match anything I have to the power points he is going through. Warmest Regards - AJ Michael, it is going very well. I told you I needed something to energize myself and it is working. I closed my first real deal on a referral from an accountant yesterday. I have two appointments next week: One with an existing client (your suggestion) and another referral from a different accountant. I made the "I bought time from this consultant to help you at my own expense" deal. I made each give me one dollar, as I don't like to fib if I don't have to. I am changing all my stationery, business cards, etc. to call myself "Senior Marketing Consultant" It is amazing how true to form some things run. I have been using much of the knowledge I picked up from your interviews in dealing with the identical situations your guests' experience. I partition my brain and go on autopilot saying what I heard in the interviews and watching the client respond as they were supposed to! The other part is laughing while this goes on. Anyway, I am having fun for the first time in a long while. I expect to earn more money this year as a result of your program than I have in 4 or 5 years. That may not sound like much to speak of but my income has been only a shadow of what it once was before things began to change. I am confident now that I can be back to my former self if I choose to be. Keep those interviews coming, they are great. I have only scratched the surface of the materials so far, but my confidence more than compensates. I will be the poster child for "It is never too late to shift gears" and it will all because of you. I thank you Sincerely, - Richard Hey Michael, Thanks for the note. I have signed an agreement with my first client! I will meet with him again tomorrow to pick up the check and start to work on creating his USP. I am starting off a little slow in the sense that I want to be fairly deliberate in learning each step, and reconciling it with what I'm reading and watching in the program materials, along with my existing knowledge. I've also been working on formally setting up my business, with creating a logo, website, filing requisite forms, a bank account, etc. I'm pretty excited about this, I finally have clarity about where I'm going and where it is I fit. I thank you for presenting this opportunity to me. - Jacob Michael, Slow, but sure. I can't wait to get through this transition of working full-time at my current position to where I can devote more time to the marketing consulting business. I've mentioned a farm chemical sales company that I was hoping to work with. They do well over $20,000,000 in sales each year. I just made an appointment with the owner to go through the Opportunity Analysis. His business is growing fast because he is a low-price leader in his industry and he is creative. He believes that his USP is his ability to deliver products at the lowest prices. They just sent out
a mailing of 3,000, and have gotten back an overwhelming response. So,
being my first real case, I'm a little nervous about how to charge for
the various projects, and where I might be the most helpful to him. Hi Michael, Hi Michael, Yesterday evening I just did my "practice OA" with one of my old friends, the CEO of a consulting business. It is a 10Million TL/year consulting business helping mid to large businesses (50 Million TL/year or more) apply SAP R/3 Enterprise Resource Planning systems into their businesses. The Opportunity Analysis revealed that he is not my ideal potential client for two reasons: First, he gets 90% of his customers from SAP-Turkey, therefore his business is kind of like a franchise (like McDonalds or something), he is getting most clients from parent company marketing. Second, he is doing almost everything right, but maybe he can develop the USP better (they have some competitive advantages but he is a bit vague in putting it in 90 words or less) and to integrate it to marketing more efficiently. However since he has few new customers per
year (7-8), and all sales are large (150,000-500,000 Euros, 250,000 on
average), they make it up mostly when they have face time with potential
clients, and explain it in more detail. Other than that they do very
well with working on their customer/prospect database, asking for
referrals or building JV's, community marketing and PR. However the owner is open to get help from outside
experts about topics she is not already an expert (marketing, finance,
etc). I know as a start-up she is not my ideal customer, but I guess she
roughly is earning around 400-500,000 TL per year and I could still use
her business as a "first customer" even with low prices (like 750
TL/module-month). In Turkey, I can live on around 1000-1500 TL/m, so I
can have one or two cheap customers at first, until I build more
self-confidence. If you have any questions at all, feel free to call or text me at 858-692-9461. E-mail me if you have any questions at senoff.michael@gmail.com Sincerely,
Michael Senoff
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