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When
Mike Samonek came up with an idea for a unique cookbook that
combined food with special effects (and included a recipe
for eating your own face), he didn’t even think about going
to a publisher with it. He wanted to maintain complete
control of the book, the marketing and the profits. So he
went the self-publishing route – and sold 500,000 copies by
marketing them himself! And in this audio, you’ll hear
exactly how this self-made millionaire did it, along with
some tips and tricks on how you can do it too.
First and
foremost, Mike considers himself a space-advertising wiz.
He’s been successfully advertising his own products in
magazines for years. So he knows all about catchy headlines
and good copy.
And in
this interview, you’ll hear how Mike came up with his
brilliant idea, how he’s managed to get an insane amount of
free publicity for it, how he writes catchy press releases
that scream for media attention and how he targets his
audiences – all within this hour-long interview. And that’s
not even the whole story. You’ll also get lessons on direct
marketing, space advertising and product selection.
Some Key Ideas You’ll Get
In This Audio
- How to use a
big red envelope and a black magic marker to get more
publicity than you may be able to handle
- How to cash
in on the Baby Boomer market by knowing what kinds of
products they want right now
- What are the
most common mistakes marketers are making and how you
can avoid them
- How to write
unforgettable press releases that get you noticed
- Ways to get
into the psychology of your customers so that you know
how to appeal to their wants and needs
Mike has
enjoyed a tremendous amount of success with his special
effects cookbook. He’s had articles written about him and
has appeared on TV and radio programs all across the United
States – even the Food Network has run a segment on him. And
Mike drummed up all of that publicity himself. But he hasn’t
stopped with the cookbook. He’s still producing and
advertising a whole range of products– from chicken soup
tablets to a course on advertising.
You won’t
want to miss this audio. It really shows just how powerful
and profitable “thinking outside the box” can be. Enjoy.
Michael
sold over one million copies of his special effects cook
book. How would you like to hear how one man sold 200
Million books by mail order?
Click here if interested.
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