Have you ever noticed that, no matter how great your
product is, the harder you try to sell it, the harder it
becomes to make the sale? It might actually seem worse
to list benefits, guarantees, facts, or testimonials
because as soon as your prospect thinks he’s being “sold
to,” his natural tendency is to resist. It’s just human
nature for people to want to make their own decisions in
life.
So what drives us to buy the things that we do buy?
Believe it or not, it’s all in the story. According to
the author of Effortless Influence, Daniel Levis, every
pivotal purchase we’ve ever made in life was done
because of a story we bought into or that we told to
ourselves. For example, if we subconsciously believe
that owning Brand X means we’ll have more friends and
fun, or that we’ll be more attractive, or safer, have
healthier children, or be a leader… we’ll likely break
out our wallets to buy Brand X, time and time again.
The point is – stories sell, and we never tire of
hearing them. So in this one-hour webinar, you’ll hear
how to know what kind of stories your prospects
subconsciously want to hear, and how to apply those
stories to your marketing campaigns.
You’ll Also Hear . . .
• The exact story template Hollywood uses to suck us
into movie plots – and how to tweak this “hero’s
journey” when assembling your next sales drama
• Exactly why people resist traditional “sales pitches”
and the best way to neutralize those fears
• The greatest human desire – and how to make sure
you’re using that desire in your storytelling
• How to write a story with a sales pitch that rides
subliminally
• A word-for-word way to show off your credibility
without coming across as a braggart
• The very first thing Daniel does when he’s hired as a
copywriter
• The real truth about stories – do they actually have
to be true in order to use them in marketing? And if
not, when and how should you dance around that ethical
line?
• The vital importance of getting your prospects to
arrive at the conclusion themselves that they need your
product – and sneaky psychological strategies that do
that
• The art of being artfully vague – how to leave enough
room in your sales copy and descriptions for prospects
to put themselves into the story
• The 5 approaches to maximizing your creativity and
storytelling ability
• The one and only goal of all selling, and the lesson
about storytelling you can take from Nike
Let’s face it, we live in a world where consumers don’t
need 99% of the stuff that’s out there, so just listing
facts and benefits isn’t going to sway too many people.
The fastest and most effective way to bond you to your
prospects in this economy is by telling them a story
they can relate to and buy into. And in this webinar,
you’ll learn exactly how to do that. But for more
information about Daniel Levis and storytelling, go to
www.DanielLevisInterview.com
Click the
play video button to start the webinar. Or you can
listen to the play audio only or download the mp3 file
below.
Chick
here for the sales letter.
You can download or play the audio only
of this webinar from the links below.
