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$297 Hidden Marketing Assets Pro Membership Special One-Time Offer Ends Today

$6970 (HMA) Hidden Marketing Assets System for One-Time $297.00

 

100% 90 Day RISK-FREE MONEY BACK GUARANTEE "You have a FULL 90 days to use this incredible system for yourself and prove that it does EXACTLY what I say it does.   NO fine print, NO weasel clauses, if YOU are not happy I am not happy. I'm sticking my neck out here because I know this works...period!"  Your HMA Marketing Consulting System will be sent after your order is placed and after you sign the HMA Welcome Letter Click the Yellow Buy Now Button Below note: It may take a second or two for the order window to open up. Be patient I Repeat -- $297 USA ONLY is all you pay. There is nothing more to buy and no monthly fees of any kind.

     This one-time offer is for the digital HMA Pro Marketing Consulting System operational manuals seen in the photos at the top of this page and for a 90 day membership to my HMA Pro Hidden Marketing Consulting Assets membership site going you access to all my products.

     You can order at the top of the bottom of the page. This is a very long and detailed page of everything you can expect from my HMA Pro training. This training sells currently for over $6000 on my site.

     Please take some time now to review what you get.

Pro 1-48

     You will also gain full digital access to all the materials, recordings, downloads and rights described in detail for 90 days.

Your access is to http://www.myfirsthmaclient.com for 90 days

If you want to talk by phone or text or call my cell number is 858-692-9461 my e-mail is senoff.michael@gmail.com

 

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HERE'S WHAT YOU GET . . .
 

Below are forty-eight (48) HMA Pro resources all included with this package. 

Each of the resources are offered as a mp3 download and play audio button.

You can take the lessons with you on the go.

Download or play from your smart phone, home computer, lap top or mp3 player.

Most lesson comes with the word for word printable PDF transcripts.

Now you'll have my most complete collection ever offered on becoming an 2020 HMA Marketing Consultant.

All the tools and training you need to get the paying clients you want.

 Pro 1-48

 1.  Video Library
 2.  System Recordings
 3.  Implementation Guides

 4.  Group Training Workbooks
 5.  Slide Presentations
 6.  Special Reports
 7.  Rights To 250 Audio Interviews
 8.  Marketing Templates
 9.  Opportunity Analysis Training
10. Unique Selling Proposition
11. Getting Clients Interviews
12. HMA Conference Calls
13. Telemarketing Training
14. How To Become A Consultant Interviews
15. Inspirational Calls
16. Motivation and Success Interviews

17. Rights To Audios Transcripts
18. Founding Fathers of Client Generation Audio Interview Series
19. Art Hamel Business Buying System
20. Joint Venture Magic
21. Barter Secrets
22. Jim Camp Negotiating Training
23. Rand Brenner IP Licensing Mastery
24. Stan Billue Highest Paid Salesman On Earth
25. Ben Settle Email Writing Secrets
26. Get Your Product Into Wal-Mart
27. High Intensity Brain Training
28. How I Made a Bundle on Craigslist
29. Emergency Fast Cash Interviews
30. Guerilla Internet Marketing Audio Series
31. Internet Marketing 101 Audio Series
32. Lost Files of Internet Marketing
33. Contracts and Agreements Guide
34. Audio Marketing Secrets
35. Secret Free Links Of The Internet
36. Make a Million Per Year Cleaning Offices System
37. World's Greatest Ads Transcripts
38. USP Magic
39. Eugene Schwartz Rare Ad Collection
40. PR & Free Advertising How To Get It
41. Best Copywriting Interviews
42. Referral Getting Secrets
43. Advanced Selling Interviews
44. Claude Hopkins Rare Ads
45. Unconscious Selling Unlock The Buying Code
46. Direct Selling
47. Health Expert Interviews
48. Police Pen

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1.  Video Library
Now you can watch all your HMA DVD training online.  As you start to watch these videos, you'll see Richard and his students following along. You'll start with the HMA Live Seminar totaling 6 DVDs.  You get more than 17 hours of HMA Marketing Consulting Training Videos. You'll be able to watch these videos online from any computer. Your HMA Marketing Consulting Training features Richard at the top of his game. You'll see Richard teaching a packed house full of future successful marketing consultants and coaches, who are students of his HMA system. Each student paid thousands of dollars to attend this live training. This video training is like having Richard right there with you showing you exactly what to do each step of the way.  * VIDEO #1 Hidden Marketing Assets Consulting Training * 217 minute video (3 hours and 37 minutes) * VIDEO #2 Hidden Marketing Assets Consulting Training * 205 minute video (3 hours and 25 minutes) * VIDEO #3 Hidden Marketing Assets Consulting Training * 214 minute video (3 hours and 34 minutes) * VIDEO #4 Hidden Marketing Assets Consulting Training * 201 minute video (3 hours and 21 minutes) * VIDEO #5 Hidden Marketing Assets Consulting Training * 132 minute video (2 hours and 12 minutes) * VIDEO #6 Hidden Marketing Assets Consulting Training * 124 minute video (2 hours and 4 minutes) Click To Order HMA Group Training Videos This is Richard's most recent video which has him conducting a live Group Training for 15 business owners wanting to learn how to grow their businesses using the HMA System. The Group Training concept is another way for you to earn income. If you were to do Group Training for 10 businesses, charging only $1000 each, for example, you'll would have made $10,000 for only 12 hours of actual training work. That's $830 per hour. This is great if you like speaking and are comfortable teaching others. Your set of Group Training videos will show you exactly how to execute this training. You'll have access to pre-designed workbooks to provide each one of your paying group training clients. And you may even have these workbooks private labeled with your consulting name on the cover. The Group Training curriculum is done for you. You just follow the training in the videos and follow along as your group learns how to implement the HMA System for their own business. These business owners will love you for this training. This is the same training used by Dell and IBM in their learning management platforms. These companies don't market their training under the HMA brand, but they use the same curriculum as what you are going to get.   Richard discovered that many of the businesses he talked to wanted his consulting services but could not afford his one-on-one fees. As a result, Richard started working with manufacturing associations and started doing Group Trainings with 10 to 20 business owners at a time. Each Group Training session can last between two to three hours twice per month for three months. If you're the coach who likes an exciting group atmosphere and does not want to do one-on-one coaching, this group training may be right for you. Here's what you'll hear and see in this training. * VIDEO #1: Overview Foundation, Results & The Impact Of The HMA System * 112 minute video (1 hour and 52 minutes) * VIDEO #2 How To Uncover Your Unique Selling Proposition For A Lot More Sales!  *75 minute video (1 hour and 15 minutes) * VIDEO #3 Integrating The USP For A Lot More Sales * 77 minute video (1 hour and 17 minutes) * VIDEO #4 Sales Training Workshop * 80 minute video (1 hour and 20 minutes) * VIDEO #5 Customer Relationship Marketing For A Lot More Sales * 60 minute video (1 hour) * VIDEO #6 Marketing Alliances For A Lot More Sales * 70 minute video (1 hour and 10 minutes) * VIDEO #7 Customer Advertising For A Lot More Sales * 41 minute video * VIDEO #8 Community Relations For A Lot More Sales * 19 minute video * VIDEO #9 One-to-One Marketing For A Lot More Sales * 32 minute video  *VIDEO #10 Internet Marketing For A Lot More Sales (Bonus Step) * 54 minute video Your set of Group Training videos will train you how to execute the HMA training in a group workshop setting so you can teach to many rather than one-to-one, multiplying your income while leveraging your time. Your Group Training curriculum is done for you. You just follow the training in the videos and follow along as your group learns how to implement the HMA System for their own business. Click To Order
2. Online System Recordings Training in Downloadable mp3 Files
With your HMA membership you will receive 25 hours of cutting edge HMA training in consulting and marketing in mp3 audio files. There is no reason you need to be glued to your computer to listen to this training. We want you to get out and learn, too. Drop these mp3 files into your iPod and go for a walk. Listen in as you drive to pick up your kids. Turn wasted time standing in line into learning time. Richard's first live marketing consulting seminar was conducted in early 1995. Your 1995 training features Richard at the top of this game, teaching a room packed with students his system for becoming a successful marketing coach. Each student paid over $5000 to attend. You will learn everything you need about capturing clients and creating marketing systems for them. It is like having Richard right there with you, showing you exactly what to do each step of the way. 1)  Introduction And Foundation Of The System 2)  Marketing Seminar I 3)  Marketing Seminar II 4)  Growing Your Consulting Practice Part 1 5)  Growing Your Consulting Practice Part 2 6)  Growing Your Consulting Practice Part 3 7)  Marketing Evaluation 8)  Uncovering The Unique Selling Proposition Part 1 9)  Uncovering The Unique Selling Proposition Part 2 10)  Integrating The USP Lev. The Current Marketing 11)  How To Close Every Sale Seminar Part 1 12)  How To Close Every Sale Seminar Part 2 13)  Database Marketing Part 1 14)  Database Marketing Part 2 15)  Media Part 1 16)  Media Part 2 17)  Advanced Media Part 1 18)  Advanced Media Part 2 19)  Marketing Audit 20)  Community Direct Marketing Part 1 21) Community Direct Marketing Part 2  You will also receive a full 2005 Online Training collection in mp3 downloadable format. Click To Order
3. HMA Implementation Guides Will Be Mailed To You.
This is the guts of your HMA Marketing Consulting System. It shows you the steps to executing the system for you and your clients. It tells you what to do, when to do it, and how to do it. This is the key to unlocking your client’s marketing assets. You will receive a total of ten HMA operation manuals showing you each step of capturing clients and making them profits using Richard's systemized way of marketing, without them spending more money on advertising. This collection represents the core of the HMA System. Each module walks you through all the steps of the HMA Marketing Consulting System. You will reference these materials as you take your clients through the steps of the HMA System. Richard spent years creating and refining these modules. You will have digital access to all ten operations modules as downloadable and readable PDF files. Here is an outline of each module and what you'll learn in each.   Module One: Foundation Of The HMA Marketing System (46 Pages) Foundation System Philosophy and Uniqueness Actual Case Studies Sample System Outline/Proposal Sample Client Agreement Fee Based Agreement Contingency Agreement Module Two: How To Successfully Grow Your Consulting Practice (217 Pages) Mission Statement/USP Of HMA Marketing System Tele-Prospecting Scripts And Telephone Follow-Up Letter Marketing Assessment Questionnaire Marketing Presentation To Prospective Client How To Close A New Client How To Determine The Fee Fee Based Direct Mail Letter/Email Marketing Brochure Ideas Large Postcard Promoting 30 Minute Consultation Seminar 21 Page Marketing Report For Use In Prospecting FREE REPORT: How To Increase Your Business Revenue And Profits 25%-100% Chamber Of Commerce Endorsement Letter Seminar Workshop On Hardcopy And PowerPoint New Promotion Letters And Agreement For Group Training - Train The Trainer Workshops Quick Fix Marketing - One-Shot Turn Around Strategies For 50 Different Companies The Headline Bank - 100 Of The Top Money Making Headlines Ever Written Other Prospecting Methods - Business Shows, Groups And Associations, Niche Marketing Vertical Marketing Phone Consultation Outline Module Three: Determining a Business' Unique Selling Proposition (USP) (68 Pages) Overview Definition Of USP And Examples Of Successful USPs Project Implementation - The Four Steps Needed To Successfully Implement This Module How To Determine And Write A USP For Your Client Focus Group Questions With Owner And Staff Customer Survey Questions Competitive Analysis Matrix Module Four: Integrating The USP And Leveraging Current Marketing For Increased Sales (136 Pages) Overview: How To Determine A Client's Current Selling Process Project Implementation: The Four Steps Needed For Successful Implementation Of This Module Implementing Follow-Up Systems Customizing A Sales Training Workshop For Your client. Sample Of Sales Training Workshops With The Answers - Also On DVD Developing Packages And Value Added Services Productivity And Sales Report Samples Personality Profile To Identify The Right Sales People Module Five: Database Marketing - Increasing The Value Or Worth Of A Customer And Increasing Revenue And Profit By Increasing Repeat Purchases (57 Pages) Overview Project Implementation -  Four Steps Needed To Successfully Implement This Module Identify And Segment Customer Base Back-End Selling Opportunities Sample Letters To Increase Purchases And To Reactivate Past Customers 12 Letters To Use In Follow-Up To Prospective Customers Special Savings Certificate Sample Module Six: Creating Profitable Media Advertising  (135 Pages) Overview The Advertising Situation Analysis Tool The Creative Strategy How To Do Good Copywriting For Advertising And  Developing The Media Plan 50 Page Report On Yellow Pages Advertising And Newspaper Scoring How To Write And Schedule Effective Radio Commercials Project Implementation - The Four Steps Needed To Implement This Module How To Use Local Advertisers, Designers, Printers For Outsource Help Module Seven: Marketing Alliances (48 Pages) Overview Project Implementation - The Four Steps Needed To Implement This Module How To Uncover Marketing Alliance Prospects Sample Letters Of Cross Promotion, Ticket To Event Cross Promotion, Value Card Cross Promotion, And Reverse Cross Promotion Joint Venture Sales Letters Joint Venture Prospecting Letters Module Eight: Community Marketing/PR  (23 Pages) Overview Project Implementation - The Four Steps Needed To Implement This Module How To Determine And Create Newsworthy Material About Your Client How To Write A Press Release Sponsorship/Contribution: How To Turn Them Into Marketing Tools Implementing Community Marketing Efforts How To Turn Your Business Into An Education/Teaching Business Module Nine: Direct Marketing (92 pages) Overview Project Implementation: The Four Steps Needed To Implement This Module How To Find Mailing Lists Determining The Appropriate Lists/Target Marketing Testing The List How To Write Direct Mail Copy How To Get The Best Response To Any Direct Marketing Effort The Envelope Postage Headlines Urgency P.S. Compelling Offer Short Or Long Copy? What Are All The Direct Marketing Tools And How To Use The Right One! Tele-Prospecting Direct Mail Email Website Salespeople Infomercial Newsletter/E-Zines  Internet Marketing (241 pages) Overview What Is Your Business Objective   Website Scorecard Branding On The Web Steps To An Effective Website E-Commerce With Your Website Click To Order
4) Group Training Workbooks Digital Only   With this training, you'll receive digital access to eight PDF workbooks in total. Beautifully designed, 8 1/2 X 11 with full color covers. These pre-designed marketing curriculum workbooks are totally ready for you to provide to each one of your paying group workshop clients. You may have these workbooks private labeled with your consulting name on the cover (10 sets minimum). You can order the group training workbooks in a generic form for $50 per set with no minimums. You will follow the group training videos from HMA Resource #3 as your clients learn how to implement all the HMA Steps in the HMA System for their own business. These business owners will love you for this training, which is different from your one-on-one clients. With your one-on-one clients, you are the implementer of the system. With group training clients, you become a coach, offering teaching and support only. This marketing system is branded under a different name and used by the U.S. Department of Commerce. The system is exclusively licensed by centers of the U.S. Department of Commerce's Manufacturing Extension Partnership network throughout the United States. In 2006, Dell Computers began to sell the popular Dell Learning System with the 7-STEPS training course included. In 2007, IBM showcased a Corporate Learning System at trade shows across the USA (including Linux World in San Francisco and Brain Share in Salt Lake City) which now features the 7-STEPS training course! Since 1995, The International Guild of Professional Consultants (IGPC), headquartered in Orlando, Florida, has endorsed and used the system to train over 2000 members in marketing and sales consulting skills. You'll receive access to eight total workbooks in each set. If group training is the way you want to go, you only pay $50 per set. Workbook #1: Uncovering Your Unique Selling Proposition (35 Pages) Defining Your Unique Selling Proposition How To Determine Your Own Unique Selling Proposition Your USP - A Definition Of Who You Are Or Can Be Multiple Unique Selling Propositions Four Steps And Tools For Determining And Uncovering Your USP Preview Of Step Two Workbook #2: Integrating USP For Exponential Growth (16 Pages) Overview Determining Your Starting Point - Your Core Sales Numbers Managing Your Core Sales Numbers Using Your USP To Generate More Sales Converting Prospects Into Customers Increasing The Value Of Each Customer  Workbook #3: Database Marketing (26 Pages) Overview Capturing Customer Information Communicate With Your Customer Base Reward Your Customers Referrals And Endorsements Project Implementation Sample Letters Workbook #4: Strategic Marketing Alliances (15 Pages) Overview Strategic Marketing Alliances: Why Are They Important? Establishing Strategic Marketing Alliances Letters Of Endorsement Cross-Promotions Example Of A Cross-Promotion Workbook #5: Custom Advertising (36 Pages) Overview The Advertising Situation Analysis The Creative Strategy Arranging For All Copy Writing And Production Develop The Media Plan And Arrange For The Buys Workbook #6: Community Relations And PR (14 Pages)  Overview Community Relations And Publicity Workshops, Seminars And Simple Talks Community Involvement Review Workbook #7: One-to-One Direct Marketing (41 Pages)  Overview Types of One-to-One Marketing: Direct Mail Types of One-to-One Marketing: Classified Ads Types of One-to-One Marketing: Telemarketing Getting your One-to-One Marketing Started One-to-One Backend Selling Examples and Final Assignments Workbook #8: Internet Marketing - Is Your Website Making Enough Sales? (16 Pages) Perhaps you finally built your initial website and planted your Internet stakes in the ground. If you are like most companies, your current web site is like 99% of the world’s websites – a sophisticated online brochure. It may look great, and it may even be effective, but there is so much more that it can do to help you improve your competitive position. In this bonus step, you'll learn how to: Increase Market Share Streamline Your Operations Promote New Products And Services Prepare Your Organization For The Future Building Customer Loyalty Click To Order   5) HMA Group and Solo Marketing Slide Presentations   24-7 "Remote Control Consulting Services" Selling Tool Selling consulting services to people who don't want consulting can kill your motivation and eat up hours of valuable time. You should only be selling your services to QUALIFIED prospects. With the HMA System, you receive a valuable time-saving tool to "pre-sell" your consulting and coaching services for you. It is a PowerPoint Presentation outlining all the steps in the HMA system. This presentation lets you send a link to any prospect in the world with Internet access, and have them learn about what you can do for their business as an HMA Coach. In other words, it takes you out of the selling position UNTIL they have gone through the presentation. If a prospect views the presentation, they has qualified themselves as a legitimate prospect who is worthy of your valuable time. You’ll get this presentation customized with your photo, company logo, your website and your email address branded throughout. I'll do all the production and coding for you, as well. This tool has saved me hundreds of hours pre-selling by educating prospects about the HMA system without my direct involvement. You could pay $1000's to have a selling tools like this produced. However, it's yours to use and personally brand the second you become an HMA Marketing Coach. It is designed to benefit you in two ways: This training is an addition to the other training on Video #3 in your HMA system. This PowerPoint presentation is different because it is web and computer based. Any prospective client or customer can view it on their own time from any computer in the world. It is also designed to train you how to conduct a group presentation. Listen in as Richard and I role-play throughout the entire presentation. Your prospects will not know that we are acting. It is realistic enough that the client can listen in and learn how the HMA system can benefit their business by the examples covered in the minute presentation. Another way you can use this presentation is to sell the Opportunity Analysis. The presentation separates the serious clients who want to grow their business, from the ones who are not serious. After you have either taken a prospect through this presentation on your own or had them listen to the audio while following the presentation, you'll have an opportunity to sell them a detailed analysis of their business. You can charge anywhere from $500 to $2500 for conducting a detailed "business audit" and analyzing their business in more detail. You'll use the "HMA Opportunity Analysis Worksheet" and other questionnaires provided in your training materials. Follow the steps below to get started. Step 1 - Play the audio instructions above Step 2 - Create a folder called "HMA Slide Presentations" Step 3 - Download a free PowerPoint presentation viewer Step 4 - Go to a blog and choose the presentation Step 5 - Click on a title and enjoy! Click To Order   6) Rights and Special Reports Here is a list of all your HMA reports which you now have the reprint and resale rights to. You do not pay me any royalties, and you keep all of the profits. You can give them away for free, package  and sell them to prospective clients, or use them as educational incentives. These reports will be made available for you to download in Microsoft Word and in PDF formats. These downloads are different from some of the reports that you may have seen on my site. I have removed the header and footer links leading to my site so that you may customize these reports for your specific needs. You can type in your name, and add a short footer which says, "compliments of (your name)." You can print these reports as is and have a personalized stamp or label on the back. This way, your prospect will call you back for consulting services. The front cover of the report cannot be changed, and website and company name is NOT listed on most of these reports. A few of the reports that are related to my audio interviews do have my contact information on them, which you may alter this if you wish. Robert Boduch is the author of many of these reports, and he owns the copyrights. As an HMA consultant, you are granted the digital and print duplication resale rights of these reports. Use them as a lead generating tool for your consulting business. There are thousands of dollars worth of consulting advice contained in the reports. Use them well. 1. Report No. One Special Report "Behind Closed Doors" Vol.1: 21 Insider Consulting Secrets You're Not Supposed To Know. This is 86 pages of the most revealing, proprietary consulting secrets on the subject of marketing consulting that exist anywhere. Transcripts Report 01 - Behind Closed Doors (PDF Format) Report 01 - Behind Closed Doors (Word Format) 2. Report No. Two         The Headline Bank: 100 Of The Top Money-Making Headline Transcripts Transcripts Report 2 - Power Words That Sell (PDF Format) Report 2 - Power Words That Sell (Word Format) 3. Report No. Three Quick Fix Marketing: One-Shot Turnaround Strategies For 50 Different Companies. If all you did was take that one business report that you’ll be getting in Volume Two, you’d have 50 marketing plans for 50 different businesses that you can go out and use. Transcripts Report 3 - 50 Quick Fix Marketing Strategies (PDF Format) Report 3 - 50 Quick Fix Marketing Strategies (Word Format) 4. Report No. Four Insider Business Strategies: Five Ways To Increase Your Bottom Line Profits Without Spending An Extra Dime On Advertising. Transcripts Report 4 - Developing An Unstoppable USP (PDF Format) Report 4 - Developing An Unstoppable USP (Word Format) 5. Report No. Five Special Classified Magic: "How To Make Your Small Ads Pay Off In A Big Way !" (Best Selling Book 80 pages) Transcripts Report 5 - Classified Advertising Magic (PDF Format) Report 5 - Classified Advertising Magic (Word Format) 6. Report No. Six Headline Q & A's - Frequently Asked Questions About How Anyone, Anywhere Can Write Compelling, Moneymaking Headlines, Quickly & Easily. Transcripts Report 6 - Headlines Q&A (PDF Format) Report 6 - Headlines Q&A (Word Format) 7. Report No. Seven How To Get Free Advertising With Classifies Ads Transcripts Report 7 - Free Advertising With Classified Ads (PDF Format) Report 7 - Free Advertising With Classified Ads (Word Format) 8. Report No. Eight The Power Of Unique Selling Propositions - Why Your USP Must Be #1 In Marketing. Transcripts Report 8 - Why Your USP Must Be First In Marketing (PDF Format) Report 8 - Why Your USP Must Be First In Marketing (Word Format) 9. Report No. Nine How To Up Your Profit In A Down Economy: 114 Tips, Techniques, And Tactics To Kick-Start Your Cash Flow, Boost Your Business, And Pile Up Your Profits, When Other Businesses Are Struggling Just To Survive! Transcripts Report 9 - Up Your Profit Report (PDF Format) Report 9 - Up Your Profit Report (Word Format) 10. Report No. Ten Seven Quick And Easy Headline Formulas. Your Instant Reference Guide To Creating Explosive, Attention-Grabbing Headlines Anytime! Transcripts Report 10 - Headline Formulas (PDF Format) Report 10 - Headline Formulas (Word Format) 11. Report No. Eleven Yellow Pages Success Secrets: "How To Attract More New Business With A Riveting Ad That Captures Immediate Attention." Transcripts Report 11 - Yellow Pages Top Tips (PDF Format) Report 11 - Yellow Pages Top Tips (Word Format) Report No. Twelve 140 Quick Headline Tips: Easy To Use Techniques, Tactics And Ideas For Creating Powerful, Riveting Attention-Grabbing Headlines. Transcripts Report 12 - Headline Tips Booklet (PDF Format) Report 12 - Headline Tips Booklet (Word Format) 13. Report No. Thirteen How To Use Brochures To Grow Your Business: 79 Profit-Boosting Ideas, Tips, Tactics, And Techniques To Help You Gain Maximum Marketing Value From Every Brochure! Transcripts Report 13 - Brochure Marketing Magic (PDF Format) Report 13 - Brochure Marketing Magic (Word Format) 14. Report No. Fourteen How To Double Your Business In The Next 90 Days: Eleven Key Concepts For Turning Your Business Into A Powerful, Customer-Focused Marketing Machine! Transcripts Report 14 - Double Your Business Action Report (PDF Format) Report 14 - Double Your Business Action Report (Word Format) 15. Report No. Fifteen The Ultimate Idea-Inducing, Creativity-Enhancing Sample Headline Collection: Over 600 Examples Of Published Headlines Including Some Of The Best Ever! Transcripts Report 15 - Headline Ideas (PDF Format) Report 15 - Headline Ideas (Word Format) 16. Report No. Sixteen How To Get Far More Accomplished In A Lot Less Time: 113 Tips & Tricks To Help You Boost Productivity And Overcome Procrastination! Transcripts Report 16 - How To Get More Done In Less Time (PDF Format) Report 16 - How To Get More Done In Less Time (Word Format) 17. Report No. Seventeen Unlimited Prospects Instantly. "How to magnetically attract a flood of fresh, qualified and highly-interested prospects - anytime you want!" Ask any of your prospects what they want the most help with in their business and nine out of ten times they'll tell you they want more customers. This report can help get them on their way. Use the ideas within this report to help position yourself as an authoritative consultant who understands what it takes to get more customers in the door. By using the HMA System for growing a business without advertising and the ideas within this report, you'll be positioned as the go-to consultant in your town that businesses will turn to when wanting expert help. Transcripts Report 17 - Unlimited Prospects Instantly Report (PDF Format) Report 17 - Unlimited Prospects Instantly Report (Word Format) 18. Report No. Eighteen Display Ad Secrets: 101 powerful tips, techniques and strategies for maximum results. Display advertising is NOT something you are going to push as an HMA Marketing Consultant. However, you will find most of your prospects paying for advertising already. This little report can help them with existing marketing messages. You may have prospects that are making display advertising work. And with this report, you can help make it work better. Some of the greatest opportunities for ramping up sales with display advertising can be accomplished with only a few minor changes to a headline, an offer, or call to action. I encourage you to review this special report and use it within your own HMA consulting practice, and to use it as a tool for helping and generating new client work. Transcripts Report 18 - Display Ad Secrets (PDF Format) Report 18 - Display Ad Secrets (Word Format) 19. Report No. Nineteen 113 Powerful and persuasive ways to turn any sales letter into an explosive, highly responsive moneymaking machine. If you've got a client who writes anything to generate sales, this report can be a most welcome teacher for them. The ideas in this report are not limited to sales letters only. They can be used for any sales message used for selling including audio, telephone, web page copy and more. Transcripts Report 19 - 113 Sales Letter Secrets (PDF Format) Report 19 - 113 Sales Letter Secrets (Word Format) 20. Report No. Twenty Best Headline Words And Phrases Quick Reference Guide: The Ultimate, Super-Fast Headline Creation Tool! Transcripts Report 20 - Best Headline Words Phrases (PDF Format) Report 20 - Best Headline Words Phrases (Word Format) 21. Report No. Twenty-One Instant Headline Postcards Swipe File! Get More Than 125 Top-Notch Headlines Prepared For Easy And Instant Headline Writing. This Is The Kind Of Headline Reference Library The Great Gary Halbert Uses And Endorses! Transcripts Report 21 - Instant Headline Postcards Swipe File! (PDF Format)  Report 21 - Instant Headline Postcards Swipe File! (Word Format) 22. Report No. Twenty-Two Hidden Marketing Assets: How To Sell More Consulting Services At Full Price In A Shorter Period Of Time Than You Have Ever Done Before! Transcripts Report 22 - How To Close Every Sale Seminar (PDF Format) Report 22 - How To Close Every Sale Seminar (Word Format) 23. Report No. Twenty-Three Client case studies V1: Let one of North America’s top marketing consulting experts show you, in person, the hottest “low cost/high return” consulting secrets and strategies to double your business in record time.” Transcripts Report 23 - Hidden Marketing Assets (PDF Format) Report 23 - Hidden Marketing Assets (Word Format) 24. Report No. Twenty-Four  Transcripts Report 24 - Client Case Studies Vol 1 (PDF Format) Report 24 - Client Case Studies Vol 1 (Word Format) 25. Report No. Twenty-Five  Transcripts Report 25 - Opportunity Analysis Interview (PDF Format) Report 25 - Opportunity Analysis Interview (Word Format) Click To Order   7) HMA 117 Hours Use Audio Rights Would you be interested in the use rights to my collection of 117 hours of transcribed audio content? You'll get the rights to use, link to, and print over 117 hours of downloadable audio interviews, marketing lessons, and transcripts by Gary Halbert, Jay Conrad Levinson, John Carlton, Brian Keith Voiles, Deremiah Phillips *CPE, Bill Myers, Carl Galletti, Ted Nicholas, Joe Vitale, The PR Doctor, Millionaire Mr. X, Taylor Trump, Herschell Gordon Lewis, Mr. Arthur Hamel, and many other marketing experts. You can get them in a matter of hours to offer to your customers, subscribers, and friends. If you qualify, you'll instantly have a volume of new products to beef up your existing ones. You'll have all the quality material you need to create your own products to get more customers, clients, and subscribers for your business. You may use these recordings and downloads as free bonus material to market whatever you like. You may print the transcripts, include links to them as free content on your website, print and put them in your physical products, or offer them as special incentives to better sell your existing products and consulting services. I am making this available to you as an active HMA Marketing Consultant. These audio recordings have been a labor of love that has taken years to create. I've invested thousands of hours and tens of thousands of dollars to put this material together. And I am about to place everything in your lap for free. If you have spent any time reviewing my recordings, I hope you'll agree there is nothing like this available anywhere. My audio content is not the same old replicated, rehashed, recycled marketing information you can get from any book. Your customers will be introduced to world famous business people who will reveal all their secrets about how to market, advertise and grow your business. This is information worth tens of thousands of dollars, and I promise that people you know have never seen or heard anything like this. Your friends and associates will get this “how to” business content first hand, directly from expert business consultants via no holds barred interviews conducted by me, Michael Senoff. Don't misunderstand me, I am not talking about you getting vague advice for success like, "You've got to work hard," or "You have to have a positive attitude." I am not talking about unspecific answers like, “You need to go read this book or that book." When I interview a business owner, it is almost like an interrogation. But not in a negative way. I've discovered the secret after interviewing hundreds of successful business people. I've found the less I talk, the more money-making, "How To" secrets the business owner would reveal. This simple but basic rule in human nature is how I am able to get the business owner to open up. It is the main reason I am able to get all their secrets that they would never think of divulging to anyone for any amount of money. Your customers have a real need for strong and realistic marketing and business growth information, yet almost no time to read. If you are granted a license, you'll help them reach their goals without expecting anything in return. My personal experiences are proof that offering these recordings, downloads, and transcripts to my site visitors for free, is a powerful concept. It has made me thousands of dollars in more ways than you'll ever know. Giving this material away without charging has put me in contact with some of the most respected and brightest minds in the world of direct marketing and advertising. These free recordings have created enormous good will and customer loyalty. They have taught me many valuable ways to grow my business. Now I want to offer these same benefits to you. With this license, you will now have valuable material to give away to your customers that costs you nothing.   NOTE: You may not upload or edit any of the audio interviews, recordings or transcripts. You can link to them from your site. You may print and offer hard copy versions from your web site. This is not a resale license. It is a "use" license as long as your remain an HMA Marketing Consultant in good standing. Click To Order   8) Marketing Templates You should be confident knowing that without a doubt you CAN get hired as a coach or consultant by virtually any business as long as you can bring in real sales and profits. However, getting your first client can be difficult if you are not comfortable talking to business owners.  Not to worry: With your HMA system, we have you covered. You will have over 20 different ways to secure paying clients, and seven of these strategies involve sending mail or email. You may not possess the confidence walking into a business or talking to the owner over the phone, but you KNOW you can send an email or letter today without an ounce of fear. A simple letter or email is more than enough to get your first HMA client when you use the strategies outlined in your HMA client letter package. At least five of these strategies can get you clients starting today, AND they can help you create a steady stream of clients for weeks, months, and years to come. You'll own 100% usage rights to all your marketing tools, sales letters, postcards, presentations, ads, press releases, client generation reports, client testimonials, manuals, my million-dollar coach's list of service providers, and more. You'll have everything you'll need to start getting clients the same day you sign up. 1. Direct Mail Letters Examples You may want to consider direct mail as a way to generate client work. If you can test small and find a letter, postcard or dimensional mailing that works, you may never have to cold call for clients again. Whenever you need more clients, you simply drop more of your magic client magnet letters in the mail. However, be warned, this can take considerable time and testing. When you test, you need to test smart. I would never mail more than 100 letters at a time for your test. If your test mailing of 100 letters gets a decent response, you can mail more. I've seen consultants blow $1000's because they were so sure their mailing was going to be a home run. Test, Test, and Test. Direct Mail Letter Examples: Direct Mail Letters Grand Opening Event Sample Letter To Yellow Page Advertisers Sample Letter Project Work Sample Endorsement Letter 1 Sample Endorsement Letter 2 Successful Endorsed Mailing 2. Lumpy Mail Letter Examples Below is a well-written direct mail campaign that was successful in generating client work from one of our HMA consultants. The idea is to use lumpy grabbers inside your mailing that get your mail opened. Be certain to test small to see what kind of response you'll get then you can mail again as you need more clients. This lumpy mail campaign can totally eliminate the use of cold call prospecting for client work when executed properly. You can outsource this mailing to fulfillment houses, or you can do it on your own at first. Some consultants will look at this type of mailing as too expensive compared to a regular flat mailing, but remember that return on investment is what this consulting business is about. You'll see a great example of a series of timed lumpy mailings that you can test, modify, and mail for a potentially killer HMA client-getting strategy.  2. Lumpy Mail Consultation Letter Examples Consultation #1 – Postcard Consultation #2 – Aspirin Consultation #3 – Puzzle Pieces Consultation #4 – Worry Doll Consultation #5 – Lobster Consultation #6 – Dinosaur Consultation #7 – Round Tuit Coin             3. HMA Consultant Documents Your magic profile analysis. There's a good chance you completed a profile similar to this profile before you made the jump to HMA. The real secret behind this profile is two-fold. First, it is a way to separate your serious prospects from the ones who just want free consulting information. Your prospect, your buyer, your client, or your customer will have to make a concerted effort to earn the right to work with you. And this positioning can make all the difference in your consulting practice. Secondly,  you'll gain valuable information that will help you understand the needs of your clients on their time. This profile will save you time and effort, and gives you a favorable position. Modify it to your liking. Start qualifying your prospects on their time, not yours.  You'll receive: HMA Consultant Documents Consultant Profile Analysis HMA Business Growth Questionnaire HMA Communication Audit HMA Consultant Profile Analysis HMA Marketing Needs Analysis Questionnaire HMA Pre-Marketing Asset Workshop Questionnaire HMA Product Promotion Audit HMA Project Implementation Worksheet HMA Standard Copywriting Agreement  4. Joint Venture Letters There's no better way to get clients than by doing Joint Ventures. The simple idea is to leverage off the business assets of others. These Joint Venture letters will get you on your way. You will have a lot  of training in the HMA University on how to set up JVs, so make sure you have a good understanding before you have someone mail these letters on your behalf. And remember to mail responsibly. Always test before investing big money on postage and letters. These templates don't have to be physical letters either. You can modify themes for email, voice recorded messages, and telemarketing. You'll receive the following Joint Venture Templates: Joint Venture Proposal Letter Sample Joint Venture Partner Letter 5. Idea Generation Your next idea for your client can be the one that makes them a ton of money. Because sometimes it is hard to come up with these million-dollar ideas on the fly, I'm going to provide you with the following documents that have more marketing ideas packed into their pages than you'll know what to do with. Review these marketing idea generators when working with clients. You'll Receive: 500 Ideas Generator 2000 Useful Headline Examples Impact Stories 6. Appointment Client-Getting Tools All of these documents are centered on your initial client-getting appointment. Here are some tools that will help jump-start the process for interviewing potential prospects about their hidden marketing assets. Use these templates to format your Opportunity Analysis, whether it's in person, over the phone, or in direct letter format. I'm certain these documents will shortcut the client acquisition process.  You'll Receive The Following Appointment Client-Getting Tools: Appointment Follow-up Letter Marketing Asset Questionnaire Marketing For Profit Seminar Opportunity Analysis Worksheet Sample Growth Matrix Sandler Disc Chart 7. Client Proposals Examples A colossal mistake most consultants make is working by the hour instead of by value brought to the client. This occurs because other consultants don't have a system for project work. With the HMA System, you sell projects, not hours. And when you are selling projects you'll need to show the client exactly what they are getting for their money. These proposals describe all the project steps of your HMA Marketing Consulting System. You will save time and effort, so you don't have to write them from scratch. Client Proposal Examples        Client Proposal Cover Letter Sample Client Proposal Sample #1 Client Proposal Sample #2 Client Proposal Sample #3 Marketing Evaluation Proposal Template (Paul Flood) 8. Postcard, Brochure And Flyer Examples This is an immense collection of postcards and promotions you can modify and use for the marketing of your HMA practice. You can use them in your online classified advertising, and you can use them for direct mail, on your website and in your one-on-one interactions. Remember, always test 50 to 100 pieces BEFORE you send out a significant amount, so you do not lose your investment in time, postage, and printing. The right mailing can eliminate all your future cold call prospecting for your HMA Marketing consulting business. Postcard, Brochure, And Flyer Examples        Report Postcard #1 Report Postcard #2 Brochure - Tri Fold Brochure Chamber Workshop Flyer Chamber Workshop Flyer Flyer Sample Flyer Sample 30 Minute Postcard Report Postcards Opportunity Analysis Flyer Promo Post Card Sample Seminar Invitation Seminar Invitation 9. Press Release Examples Every once in a while I have an HMA consultant send me a press release that they used to generate business for their consulting practice. Here are a few examples that you can use and modify if you are interested in using press releases to generate radio, television, or newspaper media opportunities. I think you'll find more than a few decent ideas within the sample templates. Press Release - County News Press Release - Direct Marketing Workshop Press Release - Sample Get Clients Small Business Marketing Seminar 10. USP Examples I have a secret. The idea of a Unique Selling Proposition (USP), was confusing to me for quite some time. I had a hard time grasping and understanding the importance of this concept that is critical in the HMA Marketing Consulting System Here are some examples of USPs that will help shortcut your understanding of USPs and how to form them.   You'll Get The Following USP Examples And Templates        Developing A USP Creating a USB and Samples USP Sample 11. Telemarketing Scripts Examples Warning! Using telemarketing to secure business can be the hardest and most frustrating way to build a consulting practice. However, if you're paying a telemarketing firm or outside contract labor, it can be a goldmine. Over the years, we've had consultants submit various scripts on how they used telemarketing to generate client acquisition and appointment setting. These example scripts can be used to train independent telemarketers. Telemarketing Script Examples Call Script - Appointment Ad Cold Call Scripts - Sandler No Pressure Call Script - Tele-prospecting Call Script - Telemarketing Call Script - Telephone Script Ideas - Telemarketer 12. Group Workshop and Seminar Documents If you like people, and you enjoy speaking, group training workshops may be a direction you'll want to take your consulting practice. When you are done with your HMA Group Training Workbooks, you'll have everything you need to conduct fee-based group training workshops. These documents will help make the workshop a success. Feel free to modify the documents for your own HMA Marketing Consulting Practice. Group Workshop and Seminar Documents:        Features And Benefits Checklist Seminar Sales Letter Seminar Tools Close Evaluation Bonuses Successful Seminars Promotions $5000 Marketing Seminar Marketing Workshop GEN Click To Order   9) HMA Opportunity Analysis Training The first and most crucial thing you must learn before talking to anyone about consulting services either in person or by phone is to study this opportunity analysis training below. I know there are a lot of interviews, and you certainly don't have to listen to all of them. However, if you do, it'll be time well invested. The Opportunity Analysis is where you are going to do your selling. In essence, the Opportunity Analysis is your sales pitch without actually being a sales pitch. It is a way for you to find out what is vital to your prospect. It is training on how to ask the right questions, how to listen, and how to give your prospect what they genuinely want. HMA Training Materials: Opportunity Analysis Worksheet Opportunity Analysis Training HMA Marketing Evaluation Stories and Scripts Cheat Sheet In this audio, you will hear me conducting my version of the Opportunity Analysis. Please understand, my way is only one way to conduct this interview. You'll need to interject your own personality and style into your client interactions. Be unique, be bold, be yourself.   1. HMA Opportunity Analysis Training with Ryan's Dental Lab (Part One)  Welcome to the first part of the Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wants new ways to grow his business without spending a lot more money. The story of Ryan's business is interesting, however, I want you to note how I conduct this Opportunity Analysis in order to obtain all of the information that I can so that I can offer possible solutions. Listen as I: Explain the process we will go through to complete this Opportunity Analysis successfully Ask initial questions, such as how much more growth Ryan wants Explain what a USP is, and how we will begin to articulate why his dental laboratory is unique and better than others Throughout the recording, you will hear me ask many questions geared to understanding the dental laboratory industry, as well as Ryan's business. You will hear how I ask Ryan to take me through a typical example of the work he does, from start to finish. Using this interviewing method can help you understand how a business/industry operates, as-well-as show you the problems that a business owner experiences on a day-to-day basis. As an outsider, you might even be able to uncover a USP based on daily operations that an owner might not even consider to be unique! You will hear me uncover one notable Unique Selling Proposition that Ryan developed for Quality Control. Listen to how I probe as to what all of the components of his technical "checklist" are. We tie his Quality Control process back to our typical example constantly to stay on track and move forward. I also learn that Ryan is very unique in that, with offshore business partners, he has developed a methodology to outsource about 80% of his work overseas, which not only saves him money, but provides the high quality of work that is so necessary in the dental business. 2. HMA Opportunity Analysis Training With Ryan Dental Lab (Part Two)  In the first part of my Opportunity Analysis with dental laboratory owner, Ryan, we discussed the definition of a USP and delved into what some of his own Unique Selling Propositions might be. In the second audio with Ryan, we are joined by Ryan's Marketing Analyst, Annie. Although Ryan retained me to create his USP, I wanted to spend some time trying to determine what some of the hidden marketing assets of his business are. We discuss Ryan's current marketing process of direct mail postcards to dentists and how the process relates to the many items covered by the HMA system. Ryan and Annie disclose the number of leads that they obtained by mailing almost two thousand postcards. Although they didn't think so, you will hear that their results were quite positive! Listen to my explanation of mathematics that made them realize their true success. Ryan, Annie, and I then examine some other possible hidden marketing assets that could get them more business and more profits, such as: Past customers and ways to reactivate them Current client retention Alliance opportunities with other businesses (hint: We found a few!) Current client endorsements, recommendations, and referral programs Enhancements to their current marketing process and a little lesson on copywriting Community marketing Media Finally, I take a look at the postcard copy for my own edification We end the meeting with plans for our next meeting as I continue to develop Ryan's USP. Listen to my emphasis about the important reasons to use the USP to grow his business by leaps and bounds. This audio is a terrific outline for USP development and getting a client excited about the infinite possibilities. Enjoy! 3. HMA Opportunity Analysis Training With Nick, A Chicago Website Hosting Company (Part One)  If you are interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-paced brainstorming session that you do not want to miss. Utilizing Nick's expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we are not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you'll find your own imagination gearing up when you hear the process that we use to discover what Nick's customers most likely would want in a web hosting company, and how most of our ideas could be easily implemented. Have fun!  If you need web hosting I highly recommend Nick at Advanced Network Hosts.  4. HMA Opportunity Analysis Training With Raphael's Small Moving Business Raphael had ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an Opportunity Analysis for his 30 year old moving company. Keep in mind that he has paid me money to take him through this "Business Audit." In the HMA System, you'll learn how to charge for this service and make a lot of money, very easily. You'll hear what exact questions to ask to uncover hidden marketing assets and have clients "sell themselves" on your services at the same time. My goal in this recording is to teach you how to get a client. I want you to take this training and try it on a perspective client of your own. Listen and learn from this example. Other consulting opportunities will merely tell you how to get a client; I will show you how. This is another exclusive Consulting Secrets HMA training on how to interview a prospective client, over the phone, using the opportunity analysis worksheet. 5. HMA Opportunity Analysis Training With Barcus Accounting Practice Here's a live training call that teaches you how to discover hidden marketing assets and get clients fast. The telephone makes consulting so much easier! It is my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. When you listen to this recording, you will see why. But first, a little background info: I live San Diego, California, and client Barcus lives halfway around the world in Australia. This is a live recording of me using the Opportunity Analysis Worksheet. The purpose of using this worksheet is to uncover every single one of the "hidden marketing assets" in Barcus's business. My client has no idea I am simply reading word-for-word parts of the script directly printed on the Opportunity Analysis Worksheet. Listen to the dramatic effect this worksheet (or, cheat sheet, if you prefer) has on Barcus, who is a successful tax advisor. By using this tool, I do not have to "wing-it" as I've done in the past. I have a scripted sequence of follow-up questions. This is my new secret weapon. To me, it is like a gigantic bulldozer I can use to dig out hidden marketing assets buried deep in his business. Assets he cannot even see until I dig them out for him with my questions. You can easily hear me digging for gold yourself. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. 6. HMA Opportunity Analysis Training With Small Start-Up Internet Business Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an Opportunity Analysis. When you listen to this call, notice how I am closing all the way through our discussion. I was not doing this in the first two calls. You'll see for yourself how each call is getting easier and easier - just as it will for you. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even if you may get a little lost with the details of his business. His business is not the important aspect of the call. It is how to interview the prospect. I did this call with Mark for two reasons. One, he agreed to let me record the call so I could show you how to do another opportunity analysis. Two, I needed more practice. If you think you are going to be able to do one of these calls and feel comfortable the first time, you are mistaken. You have to practice this interview several times before you get comfortable with it. You have to understand the HMA system and how it can help a business grow. When you know this interview process like the back of your hand, the world is yours. Imagine the possibilities that await you when you have the confidence to interview any business and show them all the money they are missing out on by not having you as their marketing consultant. By the end of this interview, you'll be able to answer the question, "Can I do this?" in the affirmative! 7. HMA Opportunity Analysis Training With Dave, Owner Of A Diabetic Supplement Company This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics, and wanted some advice about how to grow his business – and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, how to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company's marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtaining the big picture of any business. My introductory questions lead Dave to explain that his online supplement business is stagnant. I obtain the background of his diabetic wellness business: How it started, when it started, who started it, and who formulated the supplement. You will hear me ask the main question that will lead me (and you) to keys to defining the business's USP, namely "Why should people do business with you?" Dave tells me how his company has developed products that are superior and more effective than those of his competitors. Dave's customers get results that have been medically measured. These answers are a great start for his USP. However, when I look at his website's home page, I see that it does not convey the product's superiority and effectiveness measures. I explain why the USP is so important and why a great deal of research needs be done to determine the real reason people do business with his company. When his USP is finally developed, it must be conveyed prominently on the home page of his website to remind the viewer of the product's unique benefits. Following the definition of the USP, the next step would be to integrate that USP into all of the company's current marketing efforts. For example, it should be put on invoices, product packaging, product literature, and within the company's telephone on-hold message. Listen to how I verify that Dave understands the importance of the USP. I inquire about their current marketing practices. It appears that most of their leads are from trade shows hosted by the American Diabetes Association. Their leads are health care professionals, and their customers have been people referred by their doctors. Dave explains that they have not been following up on leads. Rather, they have just been sending out brochures. This has not been very effective in generating more leads or sales. Trade shows could be more effective if their leads were handled properly. Listen and I suggest that they should try to get health care professionals to endorse the product and refer their patients. As we discuss the pricing of the product, I discover that the product's ingredients are so expensive that the company's margins are not very good. Dave is trying to stay competitive with his pricing strategy. He tells me that his competitors charge more for their products, which aren't as effective as his. I suggest that the price be increased, as sometimes a higher price can elevate your credibility. With good marketing and a good USP, you can brag about being the most expensive product on the market  - plus you'll have better margins. Other than trade show leads, no one else is referring people to Dave's company. There are a lot of of non-competing businesses whose products would go hand-in-hand with Dave's supplement. Partnerships or joint ventures with these companies should be seriously considered and cultivated. Another strategy would be to position the company and its product in a unique way with the media. Press releases could be written and sent to all manner of media. Editors may find the product interesting and run its press release with other stories about diabetes or weight loss. Perhaps the formulator of the product could be available for interview. Since Dave's vision for the business is for his product to have a very strong online presence, his community marketing should be done using online communities such as user groups, mailing lists, and websites. For more of a direct marketing approach, Dave could develop a CD entitled something like, "The Reality of Diabetes," which would contain audio interviews of actual diabetics and what these people experienced with the disease. The person receiving the CD could be offered a 30-day free trial of the product, and then they could be put on monthly auto ship. You'll hear me conclude that Dave's business does not have many hidden marketing assets. Although theirs is a hungry market, they do have a website, and they have an association with the product's formulator. Growing Dave's business is viable, but much would need to be done. Near the end of this audio segment, you will hear Dave and I explore ways to increase the company's marketing effort. Since Dave does not feel that he has much money to invest in having a consultant develop and implement new marketing strategies, it might be best if Dave does it himself with some guidance from me or another HMA Consultant. It would behoove Dave to learn some HMA marketing strategies himself, since he has a few other small businesses that could also benefit. Stay tuned to the second segment of this case study with Dave where I present my ideas more formally about how the HMA System can help him grow his business. Enjoy! 8. Opportunity Analysis With The Owner Of A Service Business It's a pleasure when I'm called upon to put my HMA Consulting hat on and help a business owner. Frank, the owner of an acoustical sound and lighting company, had listened to several of the audios on my site, and contacted me for a consultation about how he could modify his marketing strategies to grow his business. In this recording, you will hear me take Frank through the first step of any HMA consultation – an Opportunity Analysis. Listen as I read directly from the Opportunity Analysis Worksheet to explain what the HMA system is, what types of businesses the HMA system works best for, and how using the HMA approach will help to determine ways to optimize success by using  existing assets that the company already has in place. I invite you to follow as I ask Frank the questions. You'll see how much I discover about Frank's business, its history, its current operations and customers. We subsequently discuss what a USP is and what Frank's USP might be. I probe Frank with questions about what makes his company different from its competitors and why people should do business with him. We talk about how he currently deals with prospects and closes sales. You'll hear me explain some ways that Frank could modify how he explains to his prospects why his company is better. You'll also hear as I suggest to him more simplistic ways that his USP can be integrated into a consistent message that he and his employees will present about the company either in person, on paper, on his web site, or by phone. In the area of leveraging current marketing processes, we talk about how Frank could educate his prospects by offering them an audio CD to inform  them about acoustical sound and lighting, as well as his USP before even meeting with them. The goal here is to increase Frank's closing ratio. We go on to talk about reactivating Frank's past customers, as well as alliance opportunities and cross-selling, resulting in more sales for Frank, as well as his joint venture partners. 9. Growing A Flower Shop In Kuwait In this interview, you'll hear firsthand how to conduct an Opportunity Analysis that will quickly and effectively uncover the main areas of growth for your client's business. This is also an international call, so you'll get the added benefit of hearing how to conduct HMA consulting long distance by phone. In this consultation, I talk with a flower shop owner in Kuwait named Salem. Salem's shop used to be the only one in his area, so naturally his business was booming. Now, hundreds of flower shops are opening up around him, and he is finding that his business is quickly going downhill. Listen as I help Salem see how to find a niche in a crowded market, even with a commodity product like flowers. You'll also hear how sometimes large improvements are not necessary for large growth. If you find three to five smaller areas of potential growth, and put them all together, you'll see substantial results. In this interview, you'll hear: How to "follow the money" to uncover the problem areas of businesses quickly How to know when to lead and when to follow - I throw out ideas during the interview, but ultimately, I allow the client to direct the analysis How to conduct an opportunity analysis internationally by phone, even when you don't know much about the region Ways a business can stand out from its competition, even in a saturated market Through the opportunity analysis, I find out that 50% of people walking into Salem's store walk out without buying anything. Moreover, because Salem isn't capturing contact information, he is letting those potential customers slip away. Listen carefully to the call with Salem where I essentially walk you through an opportunity analysis. You'll hear how I find out about Salem's business, his customers, his competition and his current marketing practices. You'll also hear how to dig just a little bit deeper to unearth the problems even your client doesn't know they has. 10. Opportunity Analysis Training With Jonathan, The Owner Of A Guided Fishing Tour Business Here is special Opportunity Analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. However, this Opportunity Analysis training has some valuable lessons that cannot be denied. Even though this is a startup business, I was able to find some hidden marketing assets that Jonathan could start using to grow his business immediately. Another lesson to keep in mind is that Jonathan did not have money. As I said earlier, you should only be doing the Opportunity Analysis interviews with people who have the money to invest in a marketing consultant. This interview is to provide you with training for your benefit. Listen in and follow along on this interesting look at the fishing tour business. I know this recording will give you more confidence in yourself. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. 11. HMA Opportunity Analysis Training With Live Consulting Session Results In $1200 Consulting Project: Case Study With A Tanning Bed Operator George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover his business's(HMA) Hidden Marketing Assets. More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a USP. Developing the USP is the first recommended product we teach our HMA consultants to activate for clients. I look forward to working with George and to getting his business hopping in the next few months.  12. HMA Opportunity Analysis Training With A String Cheese Distributor Here's a live training call that teaches you how to discover hidden marketing assets. You are about to be handed the key to getting all the marketing consulting clients you can handle. In this training, you will receive two files, “Opportunity Analysis Worksheet" and "HMA Opportunity Analysis Training." You will print these out and follow along with me before you listen to any of the recordings. Here's why:  I know that if I can show you by example (not just "theory") how to get a client, you'll see just how easy it is to do this yourself. Believe me, this is not "voodoo" stuff you need to be a genius to implement yourself. All you need is a list of questions to ask your consulting prospects, and you'll be more likely to meet with them. Once you listen in to this call you will see how to conduct an Opportunity Analysis of a client's business effortlessly by phone, without face-to-face meetings. I know you are going to benefit tremendously from this real live case study on how to use the Opportunity Analysis Worksheet to get all the clients you can handle. Here's what you are about to learn:  ·        What you'll hear in the first section is a real client calling me for the first time looking for marketing help for his cheese business. Then, you'll hear me call Richard for coaching advice on how to perform the Opportunity Analysis interview with this prospect. ·        Richard has 14 years of experience conducting hundreds of business Opportunity Analysis sessions with clients ranging from Mom n' Pop small businesses to multi-million dollar corporations. Richard will use his years of "in-the-field" experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect. ·        Then, you'll hear me call the prospect and conduct the Opportunity Analysis for real. This part is about an hour long of me taking the client through the Opportunity Analysis Worksheet. Listen in as I hunt for hidden marketing assets. You'll hear how I distinguish how my consulting is different from other marketing consultants. You'll hear me offer my services with my unique risk-free guarantee. You'll hear all the exciting, fun, educational, and profitable details in this part of the lesson. But even more importantly, you will see how easy this is...and exactly why you can just as easily do the same thing! ·        And, finally, at the very end of part three is what we all want to hear from our prospects. It's the client calling me back to hire me as a consultant. You'll hear him take my mailing address down so he can send me the money via Federal Express. This was only the second time I have used this Opportunity Analysis Worksheet to sell consulting services. The first is in another recording with an accountant from Australia. This is real, as it happened, and it's absolute proof you can do this, too. Other consulting opportunities will tell you how to get clients. They'll give you loads of unnecessary, untested client generating tools. They'll give your postcards, newspaper ads, and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients, but I'll show you how. I'll offer you PROOF! All you have to do is follow this proven "recipe." Now, go get some clients! When you sign up a client, I'll show you what to do next using Richard's Marketing Consulting Training System.  13. You Can Charge For An Opportunity Analysis And Provide Real Value In this audio, you'll meet Anthony. Anthony has been actively trying to drum up sales for his mobile billboard business but is barely breaking even every month. Even though he has an innovative new business and some great testimonial letters, he still finds that most people aren't interested in advertising on his truck. So he has come to me to take a look at his stagnant situation. During the paid consultation, I take Anthony through an Opportunity Analysis where I recommend he stop pounding the pavement and making ineffective cold calls and start making his sales targeted and automated. Together, Anthony and I dissect his situation, analyze the weaknesses and strengths, and uncover doable solutions that make sense for him. As it turns out, Anthony's biggest asset also seems to be his biggest problem – the novelty of the mobile billboard. Because it is a new idea, Anthony finds that people are interested in it, but are also afraid to take a chance on an advertising medium they know little about. I give Anthony some ideas on how to educate consumers about the benefits of his business, which relieves their fears, and effectively gets the word out concerning his business. We Also Talk About: How to assemble a consumer report that will inform and intrigue the public about a little-known product or service – what the report should look like and where to find good, cheap writers to make it happen Ways to use direct sales, an 800 number, and a 24-hour recorded message to automate sales and end cold calls Great places to find data lists, 800 numbers, and free publicity How to use joint venture deals to grow his business significantly without advertising – and who to make those deals with Ways to ease consumers' fears by eliminating risks – establish a can't-refuse guarantee or run an ad for free How to use bartering to turn "down time" into peak time And much more! When I do a consultation, I don't just bring my expertise to the table. I also bring a wealth of resources that I've compiled over the years. During an audio consultation, you'll usually hear me refer to relevant websites and recordings that I recommend. I send the client links to those references after the interview. For Anthony’s consultation, I sent him a compilation of about 15 different resources that he can look through at his convenience. So, not only did he receive an hour and a half of my time, he also received a copy of this recording and a tailor-made reference file. Sometimes significant growth is not achieved by improving one area by a lot, but by improving many areas by a little bit each. Anthony has already begun taking the necessary steps for growth, so I am sure it won't be long before his mobile billboard business is moving just the way he wants it to be. 14. How To Take A Prospect Through An Opportunity Analysis And Hook Them On Your Services Frank's shop isn't doing as well as he'd like. Like most business owners, he's too emotionally attached to analyze his problems accurately. So in this interview you'll hear me take him through an Opportunity Analysis that gets him fired up about the benefits of consulting services. Frank represents a pretty typical client – underutilizing his assets and unaware of what they even are. He has many opportunities, and you'll hear how the natural flow of the Opportunity Analysis not only uncovers his problems, but leads to his solutions. Because Frank sells exercise equipment, a basic commodity, he is not going to be able to compete on price. So we focus on other benefits his shop can give to his customers. I think he is amazed at how many areas we come up with. By the end of the analysis, Frank is ripe and ready to buy consulting services. What You Get From The Interview: How to explain the USP to a prospect so that they understand just how vital that step is to his business The kinds of questions to ask during an opportunity analysis that will help you uncover exactly how your prospect's business is different from their competitors How to look at warranties and guarantees as a way to outshine the competition How to show the prospect ways he can collect his customers' contact information and how he can use that information to bring up sales How to educate your prospects on the benefits of using an auto-responder series and JV deals Simple ideas for making your prospect's business unforgettable in a customer's mind Follow-up ideas that will bring your prospect's closing ratios up to new heights Ways to help your prospect track his advertising dollars so that he can see what's working and what's not And much, much more! Most business owners don't have the time, energy, or know-how to jumpstart their businesses – but they certainly have the desire. You can easily sell them on your consulting services if you show them how quick, simple, and inexpensive it will be for them to get the boost they need. A good opportunity analysis will do just that. If you give out specific advice and ideas, almost to the point where prospects can do it themselves, it will leave them hungry to get the ball rolling. This opportunity analysis only took about an hour and a half, but it left a downtrodden prospect drooling and excited about his business again – and my consulting services. Click To Order   10) Unique Selling Proposition The Unique Selling Proposition (USP) is the #1 most valuable thing that you must identify before you do anything else with a marketing consultant deal. In order to effectively create a quality USP, schedule a leisurely meeting with the customer so you can learn all about their business, as-well-as what makes them tick. If the client cannot differentiate their business from the others, and can’t articulate why end-users should buy from him, then you are sitting on a goldmine. It means you can get the sales scripting, you can get the copywriting, you can go to the media, cross promote, and all the rest, because nobody knows why they are different.  The first words out of your mouth should be, "What does your business stand for?" That is the USP, and that is the basis around which all marketing efforts should be built upon. It is crucial to have the USP of a business first in order to create and focus your marketing strategy. Here you'll find the most relevant audio consultations on the subject of USPs. Many of these recordings are actual consulting sessions with paying clients, and they cover more than just the USP. Because I have followed the Opportunity Analysis, the USP development will be worked on first since it's the most important step in the HMA system. Other recordings may deal entirely on the USP subject. Make sure you review the audio segments from both the 1995 and 2005 HMA systems. Get ready to hear how I craft and teach the power of a USP. Keep in mind, this is only my way and not necessarily the best and the only way to do this for your clients. You may come to find a better or more effective way for you. If so, use it! Each of these consultations is packed with money making ideas and specific examples of how you can take what your client does and developed it into a powerful reason why someone should buy from them. 1. HMA Opportunity Analysis Training With Nick - A Chicago Website Hosting Company (Part One) If you are interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is an extremely fast-past brainstorming session that you do not want to miss. Utilizing Nick's expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing ones -- and we're not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you'll find your own imagination gearing up when you hear the process that we use to discover what Nick's customers most likely would want in a web hosting company, and how most of our ideas could be easily implemented. Have fun!  If you need web hosting, I highly recommend Nick at Advanced Network Hosts. 2. Why Your Customers Will Always Know Your USP Better Than You (Part Two)  This next recording is a follow-up to the consulting call I did with Nick, above, the owner of Advanced Hosting Networks. You may remember that I asked Nick's permission to call some of his newer customers in an effort to determine what is essential for those shopping for a web hosting provider. I put on my Customer Service hat and made the calls that are on this recording. Some of the highlights of my calls include: Everyone I talked to were very appreciative of my call, and it made a difference in how they viewed the customer service that Nick's company provided I found the most common reasons why people chose Nick's company over thousands of other web hosting companies I was able to talk about some of the items in Nick's Unique Selling Proposition that we had determined during our consulting call. You will hear how happy these new customers were when they heard these items, and how it confirmed and reinforced their decision to use Nick's services. Probably the most outstanding thing that was accomplished was that my calls uncovered some questions  customers had about setting up their websites that they had not even inquired about yet. You will hear how this proactive approach to customer service can make a huge difference and begin what will hopefully be long-term relationships between these customers and Nick's web hosting company. 3. How To Integrate Nick's USP Into His Web Hosting Business To Sell More And To Sell Stronger (Part Three) In this third recording in my series with Nick, the owner of Advanced Hosting Networks, now Chihosting.com, I make a presentation to Nick about how to utilize his USP in the company's day-to-day customer activities. In my excitement to create an impressive presentation, I whipped up a "straw man" web application. It not only includes the items in his USP, but I suggest that they become the basis for a real application that could be developed to assist his service representatives in answering the phone, capturing information, and especially to obtain new customers. In that respect, this is more of a Workshop than a traditional interview. Do you want to be part of this interactive session? Before beginning the recording, go to www.hardtofindseminars.com and  work through the same screens that I discuss with Nick as you listen. Go ahead – it'll be fun! I love this presentation because it shows how Nick's USP becomes an integral part of his business activities. Listen carefully to the role playing between a service representative and a caller to see how to gather information in an automated fashion and ways to present your USP to potential customers. You may even get some tips about how to talk to potential customers. For example, in our role playing, see how many times I call the customer by their first name – a powerful sales and customer support tool! 4. New Case Study With Avery Manko - HMA Marketing Consultant And Advice From Richard On USP Here's a real live case study with HMA Consultant, Avery Manko, Michael Senoff, and Richard. Listen in as Avery discusses his USP idea  for his five million dollar client. Listen to Richard's advice and strategies for how Avery should handle these clients. Use the ideas as a guide for helping you to develop your own USP. 5. How To Develop A Compelling USP: Clarify Your Marketing Message, Craft A 30 Second Elevator Speech, Align Your Business Image With Its Operations, And Then Sell, Sell, SELL In RECORD Time Without Doing Much Of Anything I kid you not. If you craft a powerful USP that hits a home run in the mind of your client's customers, you've found one thing that can bring them out of obscurity into the spotlight of fame. It's pure marketing gold. A good USP can take an unknown "nobody" and miraculously turn him into a famous "somebody." It's the difference that can take a product or service from "good" to a marketing "great." A great USP will not make the cash register ring, but it will make that sucker sing! Without a doubt, it is one of the core marketing vehicles through which substantial financial fortunes are made. Together we can craft a powerful USP for your business that can do all those things and take your financial fortunes to the highest possible levels. We do that by increasing sales. We will be able to increase your sales by crafting a compelling and memorable introduction for your product or service that will have everyone knocking on your door. In this audio, you'll hear me interview Mr. Bill Bodri, an international marketing consultant and professor. Bill literally wrote the book on USPs with his successful page-turner called, How to Write a Million Dollar USP. Get ready, because in this recording, you will get a clear understanding of USPs and many other tips and advice on how to develop killer USPs for your clients.  6. HMA Opportunity Analysis Training With Raphael Small Moving Business Raphael had ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an Opportunity Analysis for his 30 year old moving company. Keep in mind he paid me to take him through this "Business Audit." In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. You'll hear the exact questions to ask to uncover hidden marketing assets and have clients "sell themselves" on your services at the same time. My goal in this recording is to teach you how to get a client. I want you to take this training and try it on a perspective client of your own. Listen and learn from this example. Other consulting opportunities will merely tell you how to get a client; I'll show you how. This is another exclusive Consulting Secrets HMA training on how to interview a prospective client, over the phone, using the Opportunity Analysis Worksheet. 7. HMA Opportunity Analysis Training With Barcus Accounting Practice. Here's a live training call that teaches you how to discover hidden marketing assets and get clients fast. The telephone makes consulting so much easier! It is my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. When you listen to this recording, you will know why. But first, a little background info: I live San Diego, California, and my client Barcus lives halfway around the world in Australia. This is a live recording of me using our Opportunity Analysis Worksheet. The purpose of using this worksheet is to uncover every single one of the "hidden marketing assets" in Barcus's business. My client has no idea I am simply reading (word-for-word) parts of the script directly printed on the Opportunity Analysis Worksheet. Listen to the dramatic effect this Worksheet (or, cheat sheet, if you prefer) has on Barcus, who is a successful tax advisor. By using this tool, I do not have to "wing-it" as I've done in the past. I have a scripted sequence of questions to follow. This is my new secret weapon. To me, it is like a gigantic bulldozer I can use to dig out hidden marketing assets buried deep in his business - assets he cannot see until I dig them out for him with my questions. Don't take my word for it. You can easily hear me digging for gold yourself. Get your pen and paper ready and make sure you hear the other recordings as well. I know this recording will give you more confidence. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. 8. HMA Opportunity Analysis Training With Small Start-Up Internet Business Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an Opportunity Analysis. When you listen to this call, notice how I am closing all the way through the call. I was not doing this in the first two calls. You'll see for yourself how each call is getting easier and easier - just as it will for you. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even if you may get a little lost with the details of his business. His business is not the important aspect of the call. It is how to interview the prospect. I did this call with Mark for two reasons. One, he agreed to let me record the call so I could show you how to do another opportunity analysis. Two, I needed more practice. If you think you are going to be able to do one of these calls and feel comfortable the first time, you are mistaken. You have to practice this interview several times before you get comfortable with it. You have to understand the HMA system and how it can help a business grow. When you know this interview process like the back of your hand, the world is yours. Imagine the possibilities that await you when you have the confidence to interview any business and show them all the money they are missing out on by not having you as their marketing consultant. By the end of this interview, you'll be able to answer the question, "Can I do this?" in the affirmative! 9. HMA Opportunity Analysis Training With Dave, Owner Of A Diabetic Supplement Company This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics, and wanted some advice about how to grow his business – and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, how to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company's marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtaining the big picture of any business. My introductory questions lead Dave to explain that his online supplement business is stagnant. I obtain the background of his diabetic wellness business: How it started, when it started, who started it, and who formulated the supplement. You will hear me ask the main question that will lead me (and you) to keys to defining the business's USP, namely "Why should people do business with you?" Dave tells me how his company has developed products that are superior and more effective than those of his competitors. Dave's customers get results that have been medically measured. These answers are a great start for his USP. However, when I look at his website's home page, I see that it does not convey the product's superiority and effectiveness measures.. I explain why the USP is so important and why a great deal of research needs be done to determine the real reason people do business with his company. When his USP is finally developed, it must be conveyed prominently on the home page of his website to remind the viewer of the product's unique benefits. Following the definition of the USP, the next step would be to integrate that USP into all of the company's current marketing efforts. For example, it should be put on invoices, product packaging, product literature, and within the company's telephone on-hold message. Listen to how I verify that Dave understands the importance of the USP. I inquire about their current marketing practices. It appears that most of their leads are from trade shows hosted by the American Diabetes Association. Their leads are health care professionals, and their customers have been people referred by their doctors. Dave explains that they have not been following up on leads. Rather, they have just been sending out brochures. This has not been very effective in generating more leads or sales. Trade shows could be more effective if their leads were handled properly. Listen and I suggest that they should try to get health care professionals to endorse the product and refer their patients. As we discuss the pricing of the product, I discover that the product's ingredients are so expensive that the company's margins are not very good. Dave is trying to stay competitive with his pricing strategy. He tells me that his competitors charge more for their products, which aren't as effective as his. I suggest that the price be increased, as sometimes a higher price can elevate your credibility. With good marketing and a good USP, you can brag about being the most expensive product on the market  - plus you'll have better margins. Other than trade show leads, no one else is referring people to Dave's company. There are a lot of of non-competing businesses whose products would go hand-in-hand with Dave's supplement. Partnerships or joint ventures with these companies should be seriously considered and cultivated. Another strategy would be to position the company and its product in a unique way with the media. Press releases could be written and sent to all manner of media. Editors may find the product interesting and run its press release with other stories about diabetes or weight loss. Perhaps the formulator of the product could be available for interview. Since Dave's vision for the business is for his product to have a very strong online presence, his community marketing should be done using online communities such as user groups, mailing lists, and websites. For more of a direct marketing approach, Dave could develop a CD entitled something like, "The Reality of Diabetes," which would contain audio interviews of actual diabetics and what these people experienced with the disease. The person receiving the CD could be offered a 30-day free trial of the product, and then they could be put on monthly auto ship. You'll hear me conclude that Dave's business does not have many  hidden marketing assets. Although theirs is a hungry market, they do have a website, and they have an association with the product's formulator. Growing Dave's business is viable, but much would need to be done. Near the end of this audio segment, you will hear Dave and I explore ways to increase the company's marketing effort. Since Dave does not feel that he has much money to invest in having a consultant develop and implement new marketing strategies, it might be best if Dave does it himself with some guidance from me or another HMA Consultant. It would behoove Dave to learn some HMA marketing strategies himself, since he has a few other small businesses that could also benefit. Stay tuned to the second segment of this case study with Dave where I present my ideas more formally about how the HMA System can help him grow his business. Enjoy! 10. Opportunity Analysis Training With Jonathan, The Owner Of A Guided Fishing Tour Business Here is special Opportunity Analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. However, this Opportunity Analysis training has some valuable lessons that cannot be denied. Even though this is a startup business, I was able to find some hidden marketing assets that Jonathan could start using to grow his business immediately. Another lesson to keep in mind is that Jonathan did not have money. As I said earlier, you should only be doing the Opportunity Analysis interviews with people who have the money to invest in a marketing consultant. This interview is to provide you with training for your benefit. Listen in and follow along on this interesting look at the fishing tour business. I know this recording will give you more confidence in yourself. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. 11. HMA Opportunity Analysis Training With Live Consulting Session Results In $1200 Consulting Project: Case Study With A Tanning Bed Operator George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover his business's(HMA) Hidden Marketing Assets. More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a USP. Developing the USP is the first recommended product we teach our HMA consultants to activate for clients. I look forward to working with George and to getting his business hopping in the next few months.  12. HMA Opportunity Analysis Training With String Cheese Distributor Here's a live training call that teaches you how to discover hidden marketing assets. You are about to be handed the key to getting all the marketing consulting clients you can handle. In this training, you will receive two files, “Opportunity Analysis Worksheet" and "HMA Opportunity Analysis Training." You will print these out and follow along with me before you listen to any of the recordings. Here's why:  I know that if I can show you by example (not just  "theory") how to get a client, you'll see just how easy it is to do this yourself. Believe me, this is not "voodoo" stuff you need to be a genius to implement yourself. All you need is a list of questions to ask your consulting prospects, and you'll be more likely to meet with them. Once you listen in to this call you will see how to conduct an Opportunity Analysis of a client's business effortlessly by phone, without face-to-face meetings. I know you are going to benefit tremendously from this real live case study on how to use the Opportunity Analysis Worksheet to get all the clients you can handle. Here's what you are about to learn: What you'll hear in the first section is a real client calling me for the first time looking for marketing help for his cheese business. Then, you'll hear me call Richard for coaching advice on how to perform the Opportunity Analysis interview with this prospect. Richard has 14 years of experience conducting hundreds of business Opportunity Analysis sessions with clients ranging from Mom n' Pop small businesses to multi-million dollar corporations. Richard will use his years of "in-the-field" experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect. Then, you'll hear me call the prospect and conduct the Opportunity Analysis for real. This part is about an hour long of me taking the client through the Opportunity Analysis Worksheet. Listen in as I hunt for hidden marketing assets. You'll hear how I distinguish how my consulting is different from other marketing consultants. You'll hear me offer my services with my unique risk-free guarantee. You'll hear all the exciting, fun, educational, and profitable details in this part of the lesson. But even more importantly, you will see how easy this is...and exactly why you can just as easily do the same thing! And, finally, at the very end of part three is what we all want to hear from our prospects. It's the client calling me back to hire me as a consultant. You'll hear him take my mailing address down so he can send me the money via Federal Express. This was only the second time I have used this Opportunity Analysis Worksheet to sell consulting services. The first is in another recording  with an accountant from Australia. Now go get some clients! Once you have a client, let me show you what to do with them by using Richard's Marketing Consulting Training System. Click To Order   11) Getting Clients Interviews   These audio interviews and lessons will fast-track your path to getting your first paying HMA marketing consulting client. Each lesson is packed with short-cuts, tips, and ideas to get you off to a fast start. Remember, nothing happens until you have an appointment with a "qualified prospect." If you found someone who  is not qualified for your marketing services, you are wasting your time. Once you have an appointment with your qualified client, you'll then take your prospect through our proven HMA Opportunity Marketing Analysis, and pull out all the hidden marketing assets from any business. Finally, you'll ask for the business. You'll hear how it's all done in the audio lessons. 1. Sales And Marketing Legend Ben Gay III Reveals "The Secret Of The Close" Ben Gay III is a marketing legend. When he was working alongside Zig Ziglar, Earl Nightingale, and Napoleon Hill way back when, Ben was the “young guy.” Now, he’s the last living link to that era of marketing genius. And in this interview, he shows new marketing consultants powerful techniques they can use on every deal. According to Ben, the most important thing you need to remember when you go out there is that you’re just as smart as 90% of the people who come through the door, if not more. You have a proven system that works and scripts to use along the way. But, he says, in order to close, you’ve got to know what your last sentence is going to be before you start talking, and then naturally direct the conversation to that sentence. He also suggests that you start seeing people as new friends instead of prospects. Ben’s had clients for 20, 30, even 40 years because he considers each one a friend. And in this audio, you’ll hear how to make those kinds of relationships too, along with the exact sentence Ben uses to close on a new friend. You’ll Also Hear: The art of the referral fee – and a quick story that illustrates why it’s so important to either do it the right way or just forget it altogether The one person in your town you should always try to think about if you want to do cold calling the easiest and most efficient way possible The difference between “sales coaching” and “marketing consulting” and how to add the relatively new field of coaching to your consulting practice (along with 5 other income streams you may be able to add, too) Ben’s polite way of turning a free call into a paying client by basically announcing, “Sorry, but the freebie is over” How charging for his advice actually made Ben’s life easier, and more prosperous, and the no-nonsense way Ben gets paid for his time before he sends out the bill A trick for getting prospects to cold call you Three ways you can project credibility without saying a word A little story about the man who built his thriving business of 40 years off referrals generated from one cold call Clear and straight-forward advice for anyone worried about landing their first client Believe it or not, you don’t have to be some sort of “overachiever” to be successful in marketing. All you really need is a plan and a little know-how. Ben admits he made C's in high school and couldn't make a sale for the first six months of his career. But he kept swinging at the ball with clear obtainable goals in mind. He’s been knocking them out of the park ever since (47 years later and counting). In this audio, he shares it all with you. And if you stick around to the end of the audio, you’ll hear the very generous offer Ben’s offering to listeners. Meet Ben Gay III...the person with the unique ability to explain consultative selling in down-to-earth terms you can easily apply. 2. Details On How To Get More Clients Than You Can Handle In Your First Three Days Of HMA Consulting Kory said he had tried marketing consulting on his own, and although he had a lot of skills and was great at landing $30,000 contracts, he wasn’t making any real money because he was essentially promising “endless work” to his clients. He has since found the HMA System and is much happier. Without specific steps to outline an exact process, it’s really easy to end up like Kory, with great intentions but little real income or structure. In this audio, you’ll hear all about Kory’s story and how he used the HMA System to land more clients, spend less time on their marketing, and make a lot more money. You’ll Also Hear: How Kory positions himself to land high-paying clients willing to sign onto $30,000 contracts Exactly how Kory got more HMA clients than he could handle in his first three days How to leverage off the relationships of others  and get 10 times the response with half the effort! Why it’s critical to get money up front and why Kory never does contingency deals How to set expectations from the get-go, make sure every promise is clearly spelled out in writing, and take control of the projects and priorities How to deal with the inevitable “failures” that come up when dealing with clients so that you come across as professional and confident – and without ever taking the blame Kory says that before he got the HMA System, he used to become emotionally attached to his clients and felt responsible for their results. Now he realizes he needs clearly defined projects, structure, and limits. And in this audio, you’ll hear his story along with all the lessons, tips, and tricks he’s learned along the way. 3. How To Grow Your Small Businesses The Verizon Wireless Way Before he became an HMA consultant a year and a half ago, Frank Swiatek worked for Verizon Wireless as a performance consultant. He even co-authored a book in 2011 called Managers, Can You Hear Me Now, with Denny Strigl Verizon’s former CEO who took the wireless company from $192 million to a staggering $62 billion. According to Frank, Denny grew Verizon to its incredible heights by sticking to the same four principles the HMA System uses to build up small businesses: Grow revenue, get new customers, keep the customers you already have, and cut costs. In this audio, you will hear what the HMA System has in common with that insanely successful formula, but you will also get a step-by-step look at how Frank applies it to his own HMA practice – using it to land clients and make money fast. Frank also shows us how he talked his local Chamber of Commerce director into letting him run a 3-hour program and get paid for it, and how he used  the program to sell $55,000 in consulting fees afterward to just one client. You Will Also Hear: Why it is so important to search out “non-sales-oriented” businesses when you are prospecting for clients, and the three best kinds of small businesses that fit that bill The four projects Frank starts his clients with before he even thinks about doing an Opportunity Analysis: establishing metrics, discovering weaknesses, redefining roles, and getting everybody onboard (and what he charges for each) One tactic Frank uses to get around traditional cold calling  that makes it almost a no-brainer for prospects to give him the green light Everything you need to know about setting up a program at the Chamber of Commerce – from how to “pitch” your program, to the agreement you need to have the director sign off on The two “magic” buzzwords to drop during a meeting with a Chamber director that instantly shows them you not only know your stuff but that you know how to present it to their members All the details about Frank’s three-hour program – where it occurred, what the Chamber provided for him, what materials he brought, and the two exercises he included in his agenda that subtly sold prospects using “a-ha” moments he had them discover themselves How to find hidden “pockets of sales and income opportunities” that exist with every client, so you can do more projects, and make more money According to Frank, small businesses are the marketing opportunity of the future. There are 23 million of them in the United States alone, and they comprise 54% of the sales here. The market is enormous, and there are many opportunities if you know how to find them. In this audio, Frank tells you exactly how to do that by applying the four Verizon Wireless (and HMA) principles of success to your own practice and your clients. 4. New HMA Star Consultant Sells $90,000 In Marketing Consulting Contracts In One Day This new HMA Marketing Consultant already had a business-coaching practice when she signed on with HMA, but when she combined the two  she could not believe that she sold over $90,000 in just one day. In this audio interview, you will hear how she did it, as well as: How she made the initial contact What she sent in the mail that instantly establishes her credibility What to say on the phone after they get the "special package" Hear how she found her clients (or rather, how they found her) What she said to close these two deals How she established client expectations before she started The terms of her consulting contracts Why you should never charge for an opportunity analysis Exactly what to say and do during yours The simple phrase she uses when a prospect says they do not think they can afford her $50,000-a-year fees –that seals the deal A closing tactic she used to get a nonrefundable deposit the same day Why you should never talk about the hours you are going to spend on each step and what you say instead A word-for-word script you can use to show prospects why they need to schedule an Opportunity Analysis/Strategy Session You will learn why it is so important to make sure your action plan and goals are clearly defined and the most advantageous time to explain it all. This new HMA Star marketing consultant has a team of people working her coaching business so she can focus on being an expert, getting clients, and making money. It is a business model that seems to go hand-in-hand with the HMA System, and in this audio, you will hear all about it. 5. How To Sell Consulting Services To Doctors Jeff has been a successful marketing consultant in the medical field for years. Although he admits he has made every mistake in the book, he also says his success has come from studying the fundamentals of marketing. And as a result, he helped save a hospital from closing, helped laser manufacturers sell their expensive equipment to doctors, and helped doctors know how to have successful, moneymaking medical centers. Jeff specializes in lasers. Because laser treatments are expensive and require more than one visit, Jeff always pre-qualifies his prospects and gives away free consultations. In this two-part audio, you will hear how he gets a 92% conversion rate! Part One: Sometimes You Have To Take A Risk Jeff’s consulting practice did not succeed overnight. In fact, he started out in the billing department of a small hospital. And although he eventually became very successful running laser centers, he felt like he never had time for his family. So he made a risky decision to try consulting, and has never looked back! In Part One, you will hear all about his amazing story along with the lessons he has learned along the way, including: Why Jeff believes in building a team and how he keeps everybody motivated and on task How Jeff used his staff to help him save a dying hospital – and happened upon an idea that changed his life How he convinces doctors they need to market their centers beyond the typical Yellow Pages ad The marketing techniques Jeff learned from other marketing experts and how he applied them to his work How Jeff landed his biggest marketing success by accident, with a combination of paid advertising and free publicity Part Two: How To Capitalize On The “Impulse Buy” Without Ever Asking For It Jeff hated asking prospects if they wanted to get started on their expensive laser treatments right away. Although he knew he needed to ask that question in order to capitalize on the “impulse buy,” he just couldn’t get himself to do it. Fortunately, he stumbled on a way around his fears. He found that if prospects thought they were “locking in” a price, they wanted to jump on the treatments right away, without Jeff ever needing to ask them a thing. In fact, Jeff says he closes 75% of his prospects on the same day as their free consultations. And in Part Two, you will hear all about it. You Will Also Hear: How he landed his first consulting clients Why Jeff never charges for a consultation and believes you should not either Why Jeff believes clients should always pay as they go instead of doing any package-deal pricing How he qualifies prospects over the phone quickly and effectively The deal Jeff made with doctors that allowed them to test-drive his product – while paying him half of their earnings while they did it! How he convinces doctors that they need a marketing coordinator if they want to have a successful laser center. Because Jeff studied the fundamentals of marketing, he knows he is not selling lasers or laser treatments - he is selling opportunities. That is why his marketing techniques have helped to grow medical centers all over. And in this audio, you will hear exactly how he applied those fundamentals in the medical field, and how you can do it too. 6. Stop Cold Calling And Start Enjoying The Flood Of New Prospects That Will Be Calling You Thanks To A Completely FREE Advertising Technique One Web Designer Discovered For Getting Clients Fast! One of the biggest questions I get is, "Michael, how do I create a steady flow of prospects without having to spend a bunch of money and without cold calling first?" No one likes cold calling, and studies show it is not even the most effective way to land clients. Prospects are more likely to become clients when they are the ones calling you. In this audio, you will meet Michelle and hear how she uses free advertising sites, like Craigslist, to create this flow. In fact, Michelle built and maintains her highly successful web designing business using nothing but these methods alone. It all started when she was held up for eight months with a knee injury. She says she did not have “two nickels to rub together,” and she needed money fast. So she started playing around with free advertising and soon discovered there were hundreds of sites out there. She also discovered they were not all created equal – in other words, some were enormous wastes of time while others were goldmines. She sifted, and tested, and soon came up with a plan. Using her top five free advertising sites, she can get consistent click-through and create powerful SEO. And because she is using targeted ads, she is also able to qualify prospects while motivating them to contact her. Now, she uses this technique like a faucet. Michelle says whenever she is finishing up a project and needs a new flow of prospects, she throws some free ads up and waits for her phone to ring. And you will hear all about it in this audio. You Will Also Hear: An in-depth look at each of Michelle’s top five websites – the marketing strategy behind placing ads on each, how to use the sites for optimum benefit, when to renew your listings, and what to avoid A free (yet little-known) resource for creating a fake phone number that rings to your real one – so you can put your number all over your ads without worrying you are giving away too much personal info Examples of niche-specific headlines that grab the right attention A two-step process for creating targeted Craigslist ads – and make every ad get noticed, get read, and get your phone ringing Where to go to find a Craigslist “cheat sheet” for creating the amazing ads you’ve probably seen on Craigslist, but thought only HTML experts  made Why you do not need to be local in order to find clients on Craigslist, but why Michelle says you may want to stick to your local area anyway The surprising place Michelle says you need to place your phone number in your listing if you want prospects to call you right away How to get around Craigslist’s ad restrictions by creating targeted listings for every part of your business – and the maximum number of ads you can run without making Craigslist angry Exactly how Michelle combines Craigslist with MeetUp to fill her workshops and seminars fast A step-by-step look at using Google Analytics and an Excel spreadsheet to track click-through, keep organized, and spot patterns in your marketing, so you know exactly which ads to keep, which to tweak, and which ones to just throw away An “idiot’s guide” to creating free ads – from setting up an account to pressing the “post” button You will never look at free advertising the same way again! When Michelle first started tracking her results, she says she was stunned by how many multimillion dollar companies were reaching her through Craigslist and spending thousands of dollars on her services.  In this audio, you will hear her “STAR” method for creating high-quality Craigslist ads. You will also hear how she uses the other four of her top five free sites for building SEO. She dominates the first page of Google for her keywords – and she did not spend a dime to get there. You can do it, too, and in this audio you will hear exactly how. 7. How To Set Your HMA Consulting Practice Apart From The Rest Using This One Word Cheree received her HMA System a couple weeks ago and has already landed her first client, who signed on for all 8 steps at $3,000 a step. With two more ready to sign up as well, she is well on her way to becoming an HMA Star. The most amazing part of her story is that she is doing it in an area where consultants are a dime a dozen. In this audio, you will hear exactly how she separates herself from the rest. Because the “marketing” seat was taken at her BNI chapter, Cheree decided to go by the name, “The Implementer,” a roll that has made her an overnight success. With her definition, prospects instantly understand how the HMA system is different and why they’ll want to be a part of it. In fact, Cheree has asked seven qualified business owners for an Opportunity Analysis – and all but one said YES! In this audio, you will hear exactly how she is doing it. You Will Also Hear: The single most important thing she has learned from other consultants that helped propel her to a fast start HMA success What to say to prospects to let them know you stand by your guarantee How Cheree bartered a deal with her printer to get $9,000 worth of commercial printing services Exactly what Cheree did to beat her fears and land her first client The amazing networking channel Cheree uses to get a list of qualified prospects The #1 thing Cheree recommends you do for one hour a day that’ll instantly impress prospects. Cheree says she loves how the HMA system solves problems consultants are facing today, and also that the system is differentiated so that prospects “get it.” And in this audio, you will hear why you might want to go by the “Implementer” too. 8. Tim The Painter Interview: How To Work Less And Make More Tim is a struggling home painter. Even though he works his butt off every day, he is only taking home about $5 an hour after taxes and other expenses. He’d like to earn $100,000 a year but isn’t sure how to go about doing it. In this interview, you will hear my business strategies for Tim that will turn his simple painting business into a high-end service provider. And with JV deals doing most the work, Tim will be working less while making a lot more. The best part is that these strategies can be used for any business, not just painting. Over the next hour, you will hear me tell Tim how to set himself up as the go-to guy for all of his customers’ household needs from gardening and tile to electrical and drywall repair. If Tim sets up JV deals with many different kinds of businesses and collects a percentage from those referrals, he’ll be making money for nothing and growing his business with little effort. He just needs to learn how to do it the right way - and now, you can too! You Will Learn: How to set up a referral network Easy incentives that will entice homeowners to go with you for all of their household needs How to make sure you are getting paid for deals you make with partner businesses How to check up on your partners to make sure they are giving your hard-earned customers the quality they deserve How to create an audio CD to easily promote you and your partners 14 of the best ways I know for getting new leads Tim works way too hard for $5 an hour, and I show him how he can end all of that. But the best part is, he’ll be making more while working less. The trick for Tim is to use the time he is at the homeowner’s house to sell them on his partner’s services. Then, Tim can just sit back and let other people do all the work while he collects 25%. How easy is that? 9. You Are Only One Joint Venture Away From Success: A Guide For New HMA Students On Setting Up Strategic Alliances Cory is a new HMA student who’s gone through all the videos, has a general sense of how it all works, but would like to know the best ways to make contacts and get started. He hates cold calling, and truth be told, it is not the easiest route. The good news is if done right, it could set you up for a long time. By making your main focus establishing joint ventures instead of trying to land one single client, you might be able to make your business thrive with just one “yes!". The trick is to look for networking opportunities like the ones you will find at your local Chamber of Commerce. In this audio, you will hear three ways you can use that group to set up  joint venture deals, get your name established, meet key people in your region, and gain clients fast. You Will Also Hear: The little-known joint venture techniques you can learn from a window cleaning business in Arizona. After listening to this guy’s story, you will never underestimate the power of one good JV again. Key strategies for making joint ventures with competing businesses – yes, you can approach other consultants with JV opportunities too, here’s how Cold-calling scripts you can use to set up all of these joint ventures – but why you may not want to use them word for word How to combine the $500 value of the opportunity analysis with a nice little referral fee – and make establishing a joint venture with you seem like a no-brainer Exactly where to go to find group training and seminar opportunities for your HMA practice,  and have businesses pay you $1,000 to train a group of employees, or simply sell the materials for an easier profit The one business you should stay away from when prospecting because they never have control of their own marketing and won’t be able to implement anything An easy Craigslist trick you can do for finding joint ventures fast that will more than pay for itself after your first good client When it comes to setting up your first joint venture, the hardest part is picking up the phone and introducing yourself, but it will get easier the more you do it. If you are sincere with your approach and you’ve got a good action plan, you should have no problems establishing the joint ventures that could change your business overnight. In this audio, you will get a step-by-step look at how to make them. 10. How To Sell Consulting Services To The Ipad Market And Charge As Much As $30,000 Per Information Package Four years ago, Scott Moldenhauer was working an average job as a sales trainer for a pharmaceutical company, but he also held onto the dream of starting his own business someday. That day happened when he stumbled onto hardtofindseminars.com and made the decision to buy Audio Marketing Secrets. He never looked back. Thirty interviews later, he sells his audio information packages for as much as $30,000 apiece. And he does it by marketing them as mobile training packages for iPads. Many companies provide iPads for their employees, and your audio interviews can give them an efficient way to train those employees while they are on the road. In this audio, you will hear me grill Scott on every detail of how he does it. You Will Also Hear: The simple trick Scott uses to make sure the experts he is interviewing are the ones his audience will pay to hear Everything you need to know to get started, and the audio-editing software that works best. Where to find the cheapest and best sounding phone connections. And how to back up your calls for free.   All about licensing your packages: How to price your packages, when to display those prices, and much more The word-for-word message Scott left on Jeffrey Fox’s voicemail that got the sales-training giant to agree to an interview – and how he used that interview as leverage for landing more and more big names How to chop up your interviews for maximum use – and all about what Scott does with his audio snippets in newsletters, blogs, products, etc. How to prepare for a big interview – and the one area of post-production Scott says he no longer bothers with All about Scott’s “iPad catalogue” of audio information packages – what it looks like and how he gets decision makers to click through to see it The simple system Scott uses to know when (or  if) his prospect is serious about buying, and the way he follows-up to keep the conversation and the interest going The cheap DIY alternative to building an app that does the same thing, but doesn’t require an expensive programmer to make With so many people owning iPads nowadays, if you tailor your audio content to that market, you will be raising the value of your products, bringing up your credibility, and getting prospects to seek you out. In this audio, you will hear the business plan that makes it all happen. 11. The Secrets Millionaires Spill At A Jay Abraham Seminar - And More From Legendary Marketing Expert Glenn Osborn (Part One) Glenn sold seats at Jay Abraham seminars, and he was skilled at it. With his approach, he could sell seats to just about anyone because he realized prospects were already sold on the seminar - they just didn’t have the money to go. So he would look for ways to make them money. In Part One of this audio, you will not only hear how he did that, but  you will also get a behind-the-scenes look at the hidden secrets only the insiders at a Jay Abraham seminar know, including: One secret Jay Abraham said he would keep if he had to give away all of his marketing secrets except for one How to barter your way into a $15,000 seminar – and have them pay you to go One clumsy mistake Jay Abraham says 98% of all people make when creating an ad – see if you are falling into this credibility-killing pitfall The secret way Ben Gay closed his sales – you’d never catch Ben just asking for money Marketing lessons you can learn from an ugly tongue contest The newsletter that made Glenn $50,000 a year, and the easy (almost therapeutic) way he compiled each issue and how he sold them The hidden “bank” Glenn discovered gurus could use with their best clients – believe it or not, there’s a way you can borrow money and pay it back using products and discounts The #1 rule you should keep in mind when telemarketing that sells prospects on their own problems and wish lists 12. The Secrets Millionaires Spill At A Jay Abraham Seminar, And More From Legendary Marketing Expert Glenn Osborn (Part Two): Your Quick-Start Guide To The Sneaky Psychological Tactic Known As NLP (Neuro-Linguistic Programming) When Glenn’s friend was in a poker tournament,  Glenn taught him a few NLP tricks to take to the table. In the middle of the game, Glenn had his friend ask the other players about the good times in their poker careers. By anchoring those pleasurable feelings to a gesture, Glenn’s friend easily won the tournament, and his opponents never figured out that they were simply playing “looser” when they were subconsciously instructed to. In Part Two of this audio, you will hear exactly how he did it. You Will Also Hear: The basics of NLP including examples of how to create an anchor without anyone knowing it A weird (but effective) way Glenn used a Fredericks of Hollywood catalogue to get into a $15,000 Jay Abraham seminar for free A little story about the “Frankenstein Hypno Handshake” – use this handshake and Glenn says you will have about a minute and a half to persuade your subject to do pretty much anything The Jay Abraham trick that made one gas station $800,000 more a year by reducing their gas prices Why it is imperative to screen everyone (without them knowing it), and all about the quick personality test Glenn does before he’ll work with anyone The real “inside” truth about Jay Abraham’s Mr. X book 13. The Secrets Millionaires Spill At A Jay Abraham Seminar, And More From Legendary Marketing Expert Glenn Osborn (Part Three): Why You Should Only Sell Prospects What They Are Already Buying According to Glenn, whenever you call a prospect on the phone and try to sell them on anything except what they are already buying, they’ll just hang up on you. Everyone wants to stay in their comfort zone, and they’ll instantly tune anything out that asks them to do otherwise. If you are selling consulting services, tell them you can double or triple what they are already doing. Then when you are in there, you can approach them with something new. In Part Three of this interview, you will hear how to do that, along with: The hidden psychological trap you fall into every time you use the word “proposal” - and the only phrase you should use with clients instead A step-by-step look at how one millionaire got a 73% response rate on his fifth direct mailing – after only getting a 1-2% rate the other four times! The fastest known way to get prospects to part with their money is by feeding them their own pain and frustration Exactly how Glenn sold his $500 newsletter subscriptions and a quick look at the elements that made them so sought-after The easiest way to sell the phases of an action plan – Do this and your clients will practically beg to pay you for the next step The two critical things you should look for in someone else’s handwriting  that may help you weed out back-stabbers before they can pick up their knives The book that has made Glenn more money than any other – and one moneymaking idea you will be able to use from it right away Simple ways to troubleshoot a failure. Depressing response to a postcard campaign? Are prospects not showing up for their appointments? That can be fixed. 14. The Secrets Millionaires Spill At A Jay Abraham Seminar And More From Legendary Marketing Expert Glenn Osborn (Part Four): How To Land Business Deals With Billionaires When a billionaire calls to do business, pretend you are too busy and reschedule for later. According to Glenn, you have to “credential” yourself like that by forcing billionaires to follow you. If they don't have to work a little for your attention, they probably won’t do business with you. It is all part of the “psychological” game that works when you are dealing with the affluent. In Part Four of this interview, you will hear all about that, including how Glenn helped one of his friends use NLP on Steve Jobs – and it worked despite the fact that Steve was a huge NLP user himself. The guy ended up selling his free site to Apple for millions. You Will Also Hear: The secret way Glenn analyzed Steve Jobs’ handwriting, what he found out, and the sneaky way he used that information to “sell Steve on his own ego” The key strategy Glenn’s friend used to talk app developers into giving their apps away for free on his website, how he built everything up, and how he sold it for millions The ways you will want to “mimic” a billionaire when you do business with them (or anyone else) – they will not have any clue what you are doing, but psychologically they’ll like you right off the bat The NLP tricks Steve Jobs used in college to pretty much get an education for freeThe “Steve Jobs sugar packet technique” – and how a makeup girl in Nordstrom used it to quadruple her sales. The hidden dangers of using NLP without establishing an anchor first The address to Glenn’s secret “invite-only” website – what you will find there, and why he pays a web guy to keep it hard to find Glenn has pretty much seen and done it all. As a worker at Jay Abraham’s seminars, he has heard the kinds of inside secrets, tips, and tricks that go a long way in sales and marketing. He has grilled millionaires for years on how they make their fortunes, and he is a whiz at the “mind control” psychological tactics you can use to persuade people without them even knowing it. In this four-part audio, you will hear it all. 15. How I Went From $70,000 In Debt To Making More Than $300,000 In Just A Year And A Half There was a time, not so long ago, when Sam was $70,000 in debt. He'd suffered through so many failed business opportunities that, he says, he could not even talk to his friends and family anymore because he’d “exhausted all his good will.” Then he took the blue slide and invested in the HMA Marketing Consulting System. Eighteen months later, he had earned $330,000. He paid off his debt and can talk to his friends and family again, and he just returned from a month-long trip to Costa Rica! He is living the successful HMA life. However, according to Sam, the best part about it is not what he is doing for himself – it is what he has been able to do for his clients. When he got back from his vacation, one of his HMA clients threw him a surprise thank-you party complete with confetti, a cake, and all her family members because Sam helped her go from being a struggling small business owner barely bringing in $2,000 a week, to suddenly making $9,000 a week. In this audio, you will hear how he has been making it all happen. You Will Also Hear: Five quick-start steps for landing 20 appointments a week using nothing but cold calls – finding a list, getting in the right mindset, knowing the real purpose of your call, determining how many prospects to contact a day, and a word-for-word look at the phone script Sam uses The incredibly effective (and maybe even sneaky) way Sam gets gatekeepers to send him through to the decision maker almost every time One thing you should never say when you are on the phone with a prospect A step-by-step look at how Sam seals his deals – and the best trick he learned from negotiating expert Jim Camp that he says helps him do it How to posture yourself in the initial meeting with a prospect – and all about Sam’s “why me, why now” approach that he says is one thing you should always do before the opportunity analysis Real-life insight into growing and managing your HMA practice – how many clients Sam says he comfortably handles at one time, why he only concentrates on the Core Four, and the timeline he gives his clients The biggest future goals Sam has for his consulting practice that will make him even more money (with much less time and effort) down the road      There’s no doubt that marketing can have a life-changing effect on a business, especially in today’s economy. That is why Sam says he never tries to sell prospects on his consulting - he just sells them on their transformation. Whether you are a new consultant or a seasoned vet, this audio is full of innovative tips and tricks that will help you transform every business – including your own. 16. How To Go From “Laid-Off Victim Of The Economy” To Successful Marketing Consultant In Just A Few Months When HMA consultant Jamie Siracusa lost his job as a salesman because of the economy, he did not start looking for another sales position to take its place. He was sick of driving five hours for sales calls that only lasted half an hour. He was sick of being away from home a couple days a week. He needed a change. So he decided to give the HMA System a try. After devouring the material for a couple of weeks, he hit the streets running and has never looked back. Now he has two clients, has become somewhat of an overnight “Obvious Expert” in his community, and has turned an old office center into what he calls a “Small Business Success Incubator” – that launched with a standing-room-only crowd, coverage from the local TV station, and the mayor himself introducing it! It all started when Jamie’s neighbor asked him what he was doing right now, and was so impressed with his response that he became his first client. In this quick audio, you will hear how Jamie did it, and how you can do it, too. You Will Also Learn: How Jamie approached his neighbor and what he said that impressed him into becoming a client What agreement Jamie made with a start-up company that included a backend deal and part of the gross sales All about Jamie’s “Success Incubator” and how he was able to spot that asset and make the most of that opportunity How Jamie ran a Strategic Networking Power Hour and a Marketing and Advertising Round Table to help make his Success Incubator the success it was quickly becoming How he joined forces with a local radio station to run a series of success stories that also make him look like an Obvious Expert – and other things Jamie is working on today This is a short audio, but it is full of the tips, tricks and insight that will help to make your HMA practice a success, whether you are a new consultant or an experienced veteran. 17. The Business Of Body Language Whether you are conscious of it or not, your body language says more about you than your words ever will. In this interview you will meet Kevin Hogan, a psychologist regarded as the nation’s leading expert on body language. Kevin is going to teach us how to make sure our body language communicates all the right messages during serious business meetings. He is also going to show us how to decipher the body language of others so that we know what they are saying to us, even when they aren't even speaking. According to Kevin, people decide if they are going to like you within the first four seconds, and they decide if they are going to buy from you within the first 30. So, it is crucial that you give off a strong first impression that conveys confidence, trust, and friendliness. In this audio, you will learn exactly how to do that. Kevin also talks about a few simple gestures you can make to boost credibility and build relationships. By the end of the call, you will know exactly how to improve your body language during face-to-face meetings – and close more deals! You Will Also Hear: Ways to know if someone is lying to you, and how to make sure your body language is not saying you are being insincere Where to put your hands during a meeting so that you seem confident and friendly How to tell if someone is genuinely attracted to you – or if it is all in your head Ways you can frame your pricing so that clients will know it is the right price for them How to set yourself across the table from your prospect so that you maximize your potential for a sale Simple ways to look, act, dress and smell that will give you an extra edge in your business and personal life Like it or not, we subconsciously judge people all the time based on their body language and appearance. By being aware of the nonverbal signals you are sending out to others, you can make sure you are putting your best foot forward every day. This hour-long interview is packed with useful information, but if you’d like to know more about body language, visit Kevin’s website at www.bodylanguagetells.com. Enjoy! 18. Know What Your Prospect Is Thinking And Give Yourself An Edge (Part One) Wouldn’t it be gratifying to get inside your prospect’s head – know their personality type and all the right things to say? Well you can, and this interview is going to tell you how. In it, you will meet Dave Mattson, Vice President at the Sandler Sales Institute. Dave is going to talk about a psychology-based model for sales training that can give your consulting business that key strategic advantage it may need. According to Dave, there are four basic personality types. While most people identify with two or three, usually there’s a dominant style. If you find out which one of those styles your prospect strongly resembles, you will know how to structure your meetings and sales pitches more effectively. So in this audio, Dave gives descriptions of each personality type along with questions you can ask your prospect that will help you determine where they fit in the model. You Will Also Hear: A no-pressure cold calling script that will land you 7 out of 10 appointments The importance of fitting into your prospect’s culture and how to “match and mirror” so that you do How understanding the difference between identity and  role will help you handle stress, adversity, and rejection better What Dave means by “monkey’s paw” and how to use it to get a reputation for getting results Why if you hear “send me literature” during a cold call, you know you’ve failed – and ways to avoid getting that response Why you should only lightly qualify most prospects before a face-to-face appointment, and some great ways to do that And much more! Psychology is a powerful tool. The more you know about a person or situation, the bigger the advantage you are going to have. These tried-and-true techniques will help you analyze your prospects, get into their heads and know exactly what’s going to work best for them. Part Two is one full hour of Dave answering all kinds of questions regarding the sales profession. Enjoy! 19. Know What Your Prospect Is Thinking And Give Yourself An Edge (Part Two) In Part-two, Dave fields some pretty tough questions from HMA consultants and other students about how to improve their businesses.  Dave is never stingy with answers. You will hear him talk about ways you can position yourself as a content expert and get your foot in the door– even those doors that may seem closed. He also shows you how to set realistic, effective goals for yourself and your business that will have results flying through the roof. You Will Also Hear: The best format for sales presentations that will gain your prospects’ trust right away – do this and they probably won’t even ask you for references What qualities to look for if you’d like to hire a sales superstar The most effective way to follow-up on a proposal when you have not closed the deal yet The top three motivators for a sales force that will keep them happy and driven Why you should not try to be creative in sales, and what you should be doing instead Proven strategies to help you physically and mentally prepare for those tough sales calls and meetings How to teach the sales staff to overcome the objection “it costs too much” The best ways to get that referral process going According to Dave, sales training is a $210 billion business mainly because corporations are always seeking it out  whether the economy is good or bad. Most businesspeople prefer to talk to an actual person, not just listen to a CD or read a handbook because they want to be able to ask those tough questions and receive feedback instantly. In this audio, you'll hear Dave talk more about the Sandler Institute, its growing role as a leader in sales training, and some franchise opportunities offered worldwide. This interview is full of ideas that stress an active approach to sales. Ifyour sales letters and email blasts are not doing the trick, this is an interview for you. Dave’s can-do attitude and fresh techniques come straight from his work at the Sandler Institute. So you know you are getting the most up-to-date answers to your most pressing questions. 20. Picking The Brain Of A Heavy Weight CEO Coach: How To Develop A Peer Relationship With The Decision Maker And Communicate Value Up Front. Paul R. DiModica is the founder of the Value Forward Group, a worldwide management consulting firm. Based on 20 years’ experience as a VP of sales and marketing, strategy, operations, and as a COO, he created the Value Forward method, a 360° business value assessment and implementation approach that integrates financial management, marketing methodology, sales process, corporate strategy, and operations to help companies grow. An independent network of Value Forward Group’s coaches advise CEOs on the action steps needed to grow revenues, consult with management staff on best practices, and train sales and marketing teams on tactics and strategies that work. Employing a holistic approach, they assess and make strategic and tactical recommendations on marketing, branding, strategy, sales process, sales management, operations, product service pricing and naming, business metrics, management reporting, compensation plans, company name, marketing gaps analysis, partnerships, and new business opportunities. Paul has worked with Microsoft, Tyco, IBM, and AT&T among other global giants. Paul’s BDM Management News newsletter has over 160,000 weekly subscribers worldwide. Although Paul’s clients are  high-end, the techniques Paul describes are just as invaluable to an HMA consultant. They will enable you to communicate the value up front, find clients, shorten your sales cycle, present like a pro and close the deal. Listen and Learn: Exactly what to say to a prospect over the phone and in person How to find and deal with the decision maker and develop a peer-to-peer relationship The seven stages of client commitment To never discount, but always offer different options priced to accommodate a range of budgets How you can become an expert in ANY industry in five minutes To price according to your value and why low-balling hurts your business Why action is more powerful than strategy And much, much more! In this interview, I get Paul to walk you step-by-step through the sales process from your first letter to the final contract. You will hear detailed explanations all along the way. Paul charges thousands of dollars per hour for this information, and in this interview, I am handing it to you, my HMA consultants, on a silver platter. Enjoy! Please note: My intentions in this recording are NOT to promote or sell you on Paul's coaching business. The sole purpose of publishing this interview is to broaden your view on the opportunities for your consulting practice and understand that as you work with clients it is your confidence that will be the difference in what you charge. 21. Get Sales Faster By Changing Your Cold Calling Methods - A Challenge To Traditional Thinking! Old "tried, and true" cold calling techniques and sales techniques that were once successful have totally lost their effectiveness over the years. Here're an entirely new sales mindset and cold calling approach that will quickly and automatically put you ahead of the game and instantly in a league above your competition. This interview will challenge your thinking and change your mind. You will hear from Arie, an experienced sales trainer, who designed and developed sales training for inside and outside salespeople in extremely large companies--companies that increased sales because of these techniques. The purpose of this audio interview is to provide new cold calling tools and techniques to get sales faster by: Diffusing pressure and removing suspicion Changing from the “dreaded salesperson” to trusted advisor Transitioning from selling “product” to problem solving You will learn about the following cold calling techniques and topics: Opening the call Talking to customers in a non-aggressive way Examples of what to say that are different from traditional scripts Avoiding customer negative responses by knowing the words to avoid Avoiding objections and “putting you off” comments Handling gatekeepers and voice mail By applying the techniques you will hear on this interview, you will eliminate fear and reluctance in making cold calls and build trust, help prospects, and build sales. 22. Great Review Of How Richard Johnson Gets His Consulting Clients: His 10 Recent Case Studies Richard Johnson did not create a coaching business so he could retire. He is still out in the field selling and working his coaching business. In this interview, you will hear what he has been up to for the last couple of years, along with 10 of his most recent coaching case studies that illustrate valuable lessons about his (HMA) Hidden Marketing Assets System. Richard Johnson has his business down to a science, and that is probably because he knows how to close deals by showing prospects the money. According to Richard, if you cannot show decision makers where their companies are losing money, you are just another marketing guy – and businesses are tired of those. In this interview, you will hear exactly how Richard closes his deals and where he finds his coaching clients. Believe it or not, he gets most of them from the same alliance. At the end of the interview, Richard also answers questions from HMA students like you. You Will Also Hear: Where to find alliances to work your coaching business within your area – and how to consistently close deals The newest coaching ideas and tips for finding new coaching business clients’ businesses How Richard knew he had missed the mark on one of his USPs  and what he did to correct it How Richard operates easy group trainings, how much he charges, and who is attracted to this type of training Ideas for time management – and shortcuts for coaching business success What kinds of people are the easiest to coach– and which are the type you will probably want to avoid? And much more! Richard charges different clients different rates for his services, and you will hear how he determines when to charge the big bucks and how to do it. He made $48,000 from one recent coaching client alone! 23. The Psychology Of Buying Behavior: How To Use People’s Unconscious Decision Making Process To Make The Sale Ken Ellsworth is an expert in Buying Behavior. He is a master at detecting people’s psychological motivation for buying a product or service. In this interview, he tells you how to use the underlying psychological needs to create potent sales messages that appeal to the target and produce changes in Buying Behavior. I guarantee that you will be as amazed by the power of subtle sales messages as I was. Discover how Ken’s experience as a prison guard, stockbroker, hypnotherapist, and keen observer of human behavior helped him unlock the secrets of unconscious decision-making strategies. Ken discovered that the prospect is like a safe: to unlock the sale, you have to know not just the numbers but also their order, and their importance. These proven techniques sound like magic, but they work- many of Ken’s clients have gone from the bottom rung of sales in their offices to the top in only a month! Some have increased sales five-fold. Learn how you, too, can uncover and capitalize upon the unconscious decision making process we all use. You Will Learn How to: Tap into people's natural Buying Behavior decision making process by eliciting step-by-step psychological, decision-making strategies Establish rapport instantly with customers by matching and mirroring their gestures, language, tonality, even their breathing patterns Avoid the biggest mistake salesmen make when they use their own unconscious strategy instead of that of the customers Determine and employ the prospect’s code words, their precise, personal meaning, and most importantly, their priority Refine code words into emotionally charged hot buttons and covertly incorporate them in your opportunity analysis to create motivational keys Cut down the sales cycle dramatically by focusing on your client’s subtle cues And much, much more! Once you’ve learned to map their unconscious, you can throw away your scripts and traditional selling closes. All your reasons for buying scripts become unnecessary and obsolete. Listen and learn how you can tap the power of the unconscious. I dig deep trying to get as much step-by-step information from Ken for you to try his method in your consulting practice without having to buy his course. So get ready, this is something that you will want try at once in your next opportunity analysis. Let me know if it works for you. Enjoy the interview. 24. How To Negotiate Without Using Traditional Negotiating Training Win- Win Tactics Negotiation training skills can be hard when you do not have the right training. With strict confidentiality as a cornerstone, The Camp Group has been flying under the radar since 1987, working doing negotiating training quietly behind closed doors with over 500 corporations. Clients are able to develop the negotiating mindset and characteristics that give them dramatic advantages against the conventional win-win approach to negotiation. When anyone from The Camp Group gets asked who they are or what they do, they say, "We are Negotiating Training Coaches." Each member of The Camp Group has a background in athletics and sports  and understands the nuances of expert coaching. Their belief is that when a client fails, the coach has failed. When a client is successful, the coach is successful. Want more information on negotiating? Go to www.jimcampstartwithno.com. Jim Camp, author of Start with No, and, No: The Only System Of Negotiating Training You Need For Work And Home is the inventor of the Decision-Based Negotiation Training System™. Since 1987, over 100,000 people have used his negotiation training and management system in more than 500 multinational organizations, in a diverse array of industries to complete thousands of business transactions totaling over $100 billion. His negotiation training and management system have been featured on CNN, CNBC, numerous radio shows, and in The Wall Street Journal, Fortune, Harvard Business Review, Fast Company, Inc., Cosmopolitan, San Francisco Chronicle, The Columbus Dispatch, The Christian Science Monitor, and San Jose Mercury News. Knight-Ridder Publications declared his negotiation book "must reading." He has lectured on negotiations at many prestigious graduate schools, is a frequent conference key-note speaker on negotiation, and has taught his negotiation methods in nine countries on three continents. For 20 years, he has been one of the best-kept secrets in the corporate world, and for his negotiating skills for beginners. He works with extremely strict confidentiality agreements. If you could talk to one of his negotiation clients they would tell you he loves to hide in the weeds, advising his clients on what to do next in their negotiations. His contrarian negotiation system is the first that is not compromise-based or assumption-based. Hundreds of organizations, including numerous Fortune 500 companies, use his one-of-a-kind proprietary Internet-based negotiation training and project management system, Coach2100.com. Camp's technology provides a complete system of negotiation training, negotiation support coaches, interactive negotiation simulation practice, and reference library support. With the system, negotiation clients are empowered to conduct and manage negotiations anywhere in the world in real time, in a secure environment with multiple team members. Coach2100 is the only technology of its kind in the world. No other organization has such capabilities. I hope you enjoy this negotiating training interview and that you gain better negotiating skills from it. Want more negotiating training? Go to www.jimcampstartwithno.com. 25. Paul Flood Reveals How He Got His Most Recent Paying Marketing Consulting Clients In this interview, you will hear stories from HMA marketing consultants Paul Flood and Richard Emmons and how they were able to get their most recent paying clients. 26. Justin's Story - How I Got My First Group Training As An HMA Marketing Consultant Here is a short five minute audio of what happened with Justin after sending one email. 27. Using Workshops To Make Thousands A Month For Your Consulting Practice If done right, running workshops can be a terrific way to make a lot of money for your consulting practice, and David has it down to a science. In his best month, he made $190,000! By using an approach that stresses education above sales pitches, he finds he is landing more eager, qualified clients. In this audio, you will hear how you can do it, too. After the company David worked for went under, and he lost his high-paying sales job, he knew he could not start at the bottom all again with another company – working 70 hours a week for peanuts just to prove himself. Even though he had a family to support and a huge mortgage to pay, he decided to go the marketing consultant route. No one thought he would make it. But he did. In fact, at his peak, David was making $190,000 a month. Now he teaches others how to do it too. In this audio, you will hear all about it. David says he finds most of his clients running educational workshops on Internet marketing. Because he out-sources most of the work, he can concentrate his time on landing clients and up-selling them on services. In this audio, you will hear how he runs his workshops, how he always has a full house – and how he lands clients to make thousands of dollars a month. You Will Also Hear: All about the untapped markets hungry for consulting services, how to market your workshops to them and an approach for landing 35% of your audience Exactly how David runs his seminars, from the quiz at the beginning, to the closer at the end – and why he says you should never try to pitch anything during your workshops A word-for-word script on how David follows up with his prospects and turns them into clients The services you will want to upsell to your clients , how to outsource the work, how much you can expect to pay for the outsourcing, and how to keep your clients oblivious to the process What you need to do to prepare for a successful seminar How to set up JV deals for your workshops – and where to find the kind of endorsements that actually work If done right, running workshops can be a terrific way to make a lot of money for your consulting practice. David has it down to a science. By using an approach that stresses education above sales pitches, he finds he is landing more eager, qualified clients. Because he can outsource a majority of the work, he makes much more money than he ever did at his old sales job. In this audio, you will hear how you can do it, too. So sit back and listen to how this Internet coaching business expert works his coaching magic and find out how you can leverage off of his expertise. IMPORTANT- I have exciting news for you! I was so impressed with David's system for filling up a room for workshops that I negotiated a deal with David to private label his system for my students and HMA consultants. If you want this system at 50% off, then e-mail me. David is selling it for $500, but I have it for you for only $250. It is going to take some time for me to get my private label brand all ready, but I can get you his current system now. I personally reviewed this system in detail and found it remarkably complete. It is laid out, step-by-step. There are many audio mp3s for training, and I feel approaching businesses with Internet marketing will get you in the door easier than approaching them with other marketing methods. E-mail me if you want to use his system. My e-mail is michael@michaelsenoff.com .You can take a look at the sales letter from his site at http://www.hmaworkshops.com Remember! Don't order off David's  page unless you want to pay full price!. Just get back to me if you are serious about this system, and I'll show you how to get it at 50% off. Click To Order   12) HMA Conference Calls The Conference Call Series is an ongoing series of recorded conference calls with new and existed HMA Consultants. We have captured the pains as well as the joys of true budding marketing consultants. You will hear support, guidance, and advice from Richard and other more experienced marketing consultants during these calls. The path to becoming a successful HMA Consultant is not always easy, but with the support and encouragement from other HMA consultants, you will have the support you need to make it a worthwhile journey. These calls are an enjoyable and interactive way to learn. 1. Alex Whiting - How One Free Email Produced $100,000 In Consulting Fees With Local Chamber Chapter Alex Whiting is a highly successful marketing consultant who kept coming across my website, www.hardtofindseminars.com, and decided we should talk. As I interview Alex, he explains how he developed his marketing skills as a consultant to earn a minimum of $1,000 an hour and increase his business. Listen to learn how one free email produced $100,000 in consulting fees with a local Chamber of Commerce. The purpose of this interview is to share Alex Whiting's high-powered marketing advice for starting a business, prospecting, qualifying, marketing, getting referrals, pricing, and closing that will help you be a successful consultant and enable you to avoid typical mistakes as you work to increase your business. During the interview with Alex, you will learn about: Alex's background and how he got started Benefits of understanding how people react and what they need to hear before they are ready to buy How "liking to help people" and "building trust" are critical to being an expert consultant Importance of continuous learning and making improvements in marketing techniques Marketing mistakes to avoid, and tips for providing value Leveraging information you learn, sharing information with others, and stepping out of the box to see what can be done differently Tips for lead generation, qualifying potential clients, and best ways to enter into a consulting situation Setting monthly service fees and retainers, and establishing agreements for obtaining a percentage of increased business 2. An Honest Discussion About The Potential Of Group Training With Richard If you listened to the Alex Whiting Interview you will know that what he did is possible for you, too. If you have not listened yet, you will hear exactly how Alex made over $100,000 doing his first group training. In this call, Richard and I discuss group training and how you can focus your consulting practice on this opportunity.  3. The HMA Mastermind – Revealing Insights From Five Great Minds In HMA Marketing Field Here's a conference call that was done with Richard and me, as well as three HMA Consultants: Avery Manko, Dave Duree, and Christian Cares. It was a free-form Q&A session where the HMA Consultants could ask Richard anything they wanted about the HMA System and general marketing questions. As an HMA Consultant, you probably have some of the same questions and issues as were posed in this audio. Some of the topics we cover are: What is the best order to go through all of the HMA training material (VHS, DVD, and written material) when you become an HMA Consultant? There is so much information available in the HMA University. How should I go through it? Can Richard give me the list of books that he quotes during the videos? It seems important to understand the client's business and goals, and Richard doesn't touch on them in the course. Listen as Richard explains how he has gotten around this issue over the years, and some suggestions that he has to obtain this important information. Clients usually just want more sales. How has Richard balanced providing consulting advice versus the business owner's desire for immediately implementing improvements to his business? How does Richard handle contingency agreements and retainers with clients? Can the HMA Consultants have the actual business names of those who gave  positive testimonials? Often times, the greatest obstacle to implementing the HMA System are the owners themselves. They think they know the problems and how to solve them – or they don't have the time to work with a consultant. Hear Richard gives some advice about qualifying the prospect early in the relationship. You must find clients that have the same "world view" that you have to grow a business. There is a discussion about staying independent or building a practice Are there ways to establish credibility as a marketing consultant?  How do you qualify a prospect? Richard explains his definition of a qualified prospect. Listen as Richard explains that you must immediately focus on their problems and be more in control of your presentation. Richard and Christian offer some ways to use risk reversal to close a client.  What do I say when, after my presentation, the business owner tells me that finding problems and opportunities in his business isn't hard, and then asks why should he hire me? Richard explains that businesses are now looking for consultants to execute solutions, and he provides a script that he uses in these types of situations. What if I can't find anything unique in the business? Hear Richard explain that if they don't have anything unique, you have to create it for them! For example, look for USPs in the retail industry guarantees, policies and procedures, the return policies, or the hours of operation. During the conference call, each HMA Consultant tells some terrific personal case study that  you can possibly identify with. I know that you will find this conference call helpful. As I say at the end of the audio, don't hesitate to contact me if you have any other questions or problems that you would like to discuss with me or Richard. Enjoy! 4. Ideas To Get Your Wheels Turning This is a private conference call I made with Richard Johnson and some of the new HMA Consultants. In it, we review ways to jump-start your business. We also talk with Dave Flannery and look at what is appearing to be one of the most exciting business plans for HMA Consulting. Here are some of the topics we'll be discussing: Ways to run group presentations that can leverage your time. Here's an idea to consider: Instead of one-on-one consulting, run a group training course - it can save you time and make you money A sure-fire plan of action for when your client needs results fast How the Opportunity Analysis sets you apart from other Consultants – Learn how to put one together, and you will be putting yourself in another league When to use telemarketers – and the best way to qualify clients Richard spells out how you can benefit from his new Internet Marketing course – the same one Dell Computers and IBM will be using I'll also be talking a little more about the upcoming Graduation Certificate. Before long, you will be able to become certified in HMA Consulting. Think about getting your diploma soon. Richard goes on to discuss two of the biggest mistakes new consultants make – shortcutting your analysis and not being flexible. You will want to make sure you don’t fall into that trap. We'll also talk with Dave Flannery out of Ireland. He's really showing us a fresh way to work the system. In this call, we break down his strategic business plan and find out how he used Christmas and New Year's parties to land clients, how he's bartered for advertising and how he has set himself up as a local expert in the field. Richard says that Dave's fees are only going to be increasing. So, find out how you can be "swamped" with business too. This conference call is full of useful information. You will also find a lot of new twists on existing ideas that will get your wheels turning. Enjoy. 5. What Are The Best Ways To Measure Results... And Other Tough Questions Here's another conference with Richard and several of the new HMA Consultants. Whether you're a new HMA Consultant or an existing one, this conference call has something for everyone. You will hear Richard, four HMA Consultants, and I field some tough questions about consulting. Here are some of the questions we'll be answering: What are the best ways to measure results, revenue, and growth? How do you set boundaries with a client when enough is enough? What do you do when your client's competitor has a USP? How do you find a niche and capitalize on it? What do you do when your client isn't implementing any of your recommendations? During the call, we'll also go over some of the best strategies – besides telemarketing and cold calls – to gain clients and get that referral process going. We'll go into detail about how to run market research on a new product and how to gauge what a reasonable market response for that product would be. There will also be a time when you feel like your client's staff just isn't effective enough to handle the responses they're getting. So, during this conference call, I'll go over ways to analyze your client's staff, and I'll also bring up some helpful, inexpensive resources for extra help – like call centers or Internet sites. Sometimes when you're dealing with distributing channels, it may seem like it's impossible to find out your client's end-customer information. In this audio you will hear a truly appealing way to get around that hurdle. This is a terrific conference call. There's a lot of valuable information in it for everyone – from the newest consultant to the expert. 6. Sam Bowman - Strategies Of A Successful Nashville Marketing Consultant Who Turned $120 Into Making $20,000 A Month Have you ever considered owning your own consulting business? In this interview, I talk with Sam Bowman, a successful marketing consultant from Nashville, Tennessee, who was trained in a sales and marketing system that is almost identical to the Hidden Marketing Assets (HMA) system. Based upon his experience with real face-to face selling and all the planning that goes with it, Sam explains what it takes to be successful as a marketing consultant. The purpose of this audio is to share Sam Bowman's key strategies for starting and operating a successful consulting business, and how he applied a sales and marketing system that works. During this discussion, you will learn: Required traits and competencies of a successful consultant Getting started and projecting revenue How to get clients, number of calls, and ratio of calls to appointments Identifying the right clients and which clients to avoid Setting appointments and pre-qualifying Pre-call planning and handling appointments Importance of a client needs-assessment and what to look for The proposal, agreement, pricing, and getting paid Once you listen and learn from Sam's consulting experience, you will be able to apply these methods to your own consulting business and reap the rewards of owning this type of business. 7. Strategies That Work – Straight from the Experts When you get a group of experts together, ideas just naturally start flowing. That's the best way to describe this conference call. In this audio, you will hear a wide range of topics that actually help to give perspective on the whole HMA process. Who's on the call? Richard Johnson – developer of the HMA system Sam Bowman – consulting veteran with 10 years of HMA experience Dave Flannery – the world's leading HMA consultant Gary Carter & Rob Henshaw – Newer students with impressive ideas and questions about the system Michael Senoff (Me) – owner of hardtofindseminars.com You will hear all the latest must-have techniques, including how Sam gets a $10,000 return on a $450 cold-calling investment. He also reveals, word-for-word, the surefire phone script that gets this kind of return – and tricks on getting through to the decision maker more often than not. You will also hear the beginnings of an exciting new "preliminary first step" that Dave Flannery is developing. It's based on his MBA thesis on cost reduction, and it's designed to impress businesses with an immediate 9% reduction in overhead – without cutting any staff! This is just an amazing conference call full of new ideas that should undoubtedly get your wheels turning. Here are a few more topics covered in this audio: What specific types of businesses are never worth your time What is an anti-USP and what you should do if you encounter one Examples of additional "side" income opportunities to look for in the businesses that you're consulting The benefits of endorsements and ways to obtain them Ways to make sure you don't get burned on HMA deals Creative ideas for dealing with small business owners who might not be able to pay your fees upfront Ways to close the deal every time – in about an hour and a half Different ways experts use their guarantees Consulting is a dynamic profession that's always changing and evolving to meet the shifts of the marketplace. So, it's absolutely vital that we try to stay up to date. These conference calls are an excellent resource for learning the latest techniques that actually work – straight from the people who are actually working them. 8. A Conference Call With Bill Bodri, Author Of How To Write A Million Dollar USP Writing compelling USPs is essential. Because a quality USP  differentiates your client from their competitors, the USP will serve as the foundation for all areas of your client's business – from the way the phone is answered to the advertising that's sent out. So this audio is dedicated to mastering USPs. In this conference call, Bill Bodri, along with several HMA consultants and I, go over specific strategies that will help you pull together the greatest possible USP in the least amount of time. You can usually get it done in less than an hour – even for your most challenging clients. But best of all, we kick around ways to package up and present the USP so that clients will be blown away with the value you're giving them. So if you're worried that business owners aren't going to be happy forking over $3,000 for a piece of paper with a USP on it, then you absolutely must listen to this call – the amazing ideas from that section alone are worth the time. Here are some other USP issues discussed in this call: How to give your USPs the "wow" factor just by making them specific and personal to customers  How long should a USP be? Is the limit really 90 words or less? If you have a longer USP, what are some effective ways for integrating it into marketing strategies? When developing a USP, is it necessary to poll customers? If so, what is the best way to do that? What is "positioning," how is it different from a USP, and should you even worry about it? How to uncover USPs quickly and easily just by knowing a few tried-and-true methods This conference call will get you well on your way to producing the most powerful USPs possible. Bill Bodri is just the guy to talk to about the subject. He's the author of How to Write a Million Dollar Unique Selling Proposition, and he shares a mountain of useful information during the call.  The bottom line with USPs is this: the more you write them, the better you will get at writing them, but this call will surely help to catapult you over that learning curve faster than you thought. 9. Leveraging Assets And Building Relationships It's hard for consultants to tell clients to leverage their assets if they're not even leveraging their own. That's why in Part One of this conference call, Richard talks about ways to do just that. He also talks about how looking at those assets can help you determine how to run with your career. Part Two includes a Q&A session with Richard and Dave Flannery where, like usual, ideas are tossed around to help solve even the most pressing of questions. You will also hear about Richard's exciting new offer for HMA consultants. He's just finished his marketing training course for IBM and Dell, and he's making it available for consultants to resell to their clients. Here are some of the topics covered in this audio: Sample scripts from Richard that will help you explain complex concepts like "leveraging assets" to the small business owners who might not be familiar with such terms What to do if your strategies for growth are too successful and your client is growing quicker than they can handle – and they're panicking because of it! A couple of tricks that Dave came up with that could save your retail clients big bucks overnight Why creating a database should always be your first priority, and how Dave discovered that the hard way What to do if your client wants to skip a few steps And much, much more! Because you're dealing with the "livelihoods and babies" of your clients, Dave also discusses ways to build and strengthen your business relationships with them. We've decided to put together a biography page that lists the assets of HMA consultants so that we can leverage off each other. If you'd like to be included, send me your bio, and I'll put it up. You will really get a lot from this call. It's full of new and entertaining ideas that will undoubtedly get you thinking.  10. Bring It On: Dave Flannery Reveals All With 17 clients and a long waiting list, Dave Flannery is one of the best. While most HMA consultants only dream about such success, Rob Hentschel went one step further – he asked if he could grill Dave on every last detail of every last accomplishment. Well, it never hurts to ask because Dave's response was, "Bring it on." This is that interview. You will hear it all – from the hours Dave keeps to how he comes up with his winning USPs. If you're the least bit hungry for business, you won't want to miss this interview because it's packed with proven techniques that seem to work too well – Dave's almost busier than he can handle - and so are his clients! Here are just a few of the secrets Dave reveals in this interview: The exact USPs he came up with for his top three clients, how he came up with them and how he integrated them to receive remarkable results Why he relies heavily on customer research and the best ways he knows to conduct it His entire strategy for persuading businesses to do joint ventures with him and how he uses those JVs to land clients fast and easily How he turns "order takers" into successful salespeople – without incentives! Why he dumped two clients after receiving the results of their customer research Why you should never make every letter a sales letter and what you should do instead How he went into his region's largest newspaper and struck up a deal to write the business column there And much, much more! Dave's having an exceptionally good year. He expects to make about $750,000. However, he also points out that the consulting business is a marathon and not a sprint. He may have had an uncommonly strong start, but like everyone else, he's still learning how to pace himself for the long run. Dave is great at using stories and analogies to illustrate his points, and that's what makes this intensely informative interview also fun and easy to listen to.  Because he never holds anything back, I'm sure you will get a lot from it. Enjoy. 11. HMA Consultants Paul Flood And Richard Emmons Reveal Tips On Getting Clients With the exception of Dave Flannery, probably every HMA consultant could use a few more clients – especially if you're just starting out. In this audio you will hear from two HMA consultants, Paul Flood and Richard Emmons, as they go over the details of landing their latest clients. I have Paul and Richard walk us through everything – where they met their clients, what they said to get a first meeting, and how they turned that meeting into money. From the amount they charge to how they get their referrals, you will hear it all. You Will Also Hear: The great approach Paul uses for introducing joint ventures to his prospects as part of his consulting service, and collecting 15% of those deals in addition to his flat fee, for consulting How Paul uses an e-newsletter to build credibility Suggestions for getting the conversation back on track during an opportunity analysis so that you don't waste time How Richard convinced a client to use him instead of the Jay Abraham mentoring program Specific examples of how to use networking to gain more clients and referrals – including where these consultants go to meet prospects and what they say when they find them Both Paul and Richard agree that in order to be successful you need to get out there and be persistent. They also say you need to make sure you're practicing what you're preaching. In other words, don't forget to apply the HMA system's USP and core principles to your own consulting practice so you can be an example of how well it works. Because real life scenarios are sometimes different from the textbook ones, it's always a smart idea to hear how other consultants are turning their acquaintances into clients. That's what this interview is all about. It's full of advice and tips on how to make the most of your consulting practice. 12. HMA Conference Call With Richard Johnson, Dave Flannery, Paul Flood, Tim Armstrong, John Strange, Michael Senoff And Others In this conference call, you will hear from Richard Johnson, Dave Flannery, Paul Flood and others as they discuss the newest and most effective techniques for HMA consultants. Richard starts the conference off by explaining how the HMA system is a "lean marketing" system because it creates efficiencies in businesses. This is a concept you might want to use when explaining your consulting practice to businesspeople because many of them are already familiar with a similar process known as "lean manufacturing." Richard then goes on to talk about how a USP can sometimes be used to change the demand of the marketplace. For example, Domino's Pizza changed market demand with its USP. At first, the public just thought they wanted a pizza. Domino's USP made them realize they wanted one delivered in 30 minutes or less. You will hear examples of how you can change market demand with a USP – and when to try to do it. Dave talks about his exciting new deal with a recycling company to take it international and about how he made sure those negotiations went in his favor. You Will Also Hear: How to use the HMA's USP of growing a client's business effectively "20% to 100%  in 90 days" – even when you know that kind of growth isn't going to be possible Good ideas for helping (and profiting from) clients who can't afford your normal consulting fees How to use the peak time of a mostly seasonal business to increase the sales of its down season Dave's advice on referrals – Do this and never ask for a referral again Ways to make sure one of your clients doesn't monopolize too much of your time In addition to the discussion, consultants also bring up their most pressing questions, get feedback, and walk away with some pretty innovative solutions. It's always a smart idea to hear how others have solved their problems because you never know when you're going to encounter something similar. 13. The Key To Finding New Opportunities For Your HMA Practice In this conference call, consultants discuss the areas of their HMA businesses that seem to be working for them and the areas that they are working on. Richard talks about a new affiliate opportunity that you may want to find out if you qualify for. With the program, you won't need to work with clients one-on-one. Instead, you will just direct certain prospects to a website and earn 40% commission on the products they buy. It's perfect for smaller businesses that may not be able to afford your usual rates. In the audio, you will also hear consultants talk about where they've been getting their latest clients and how they've been closing those accounts. Here's a quick guide to the main points of the conference: Ideas for newer consultants who may be finding it hard to drum up excitement over their USPs Three ways HMA consultants can help clients who can't afford one-on-one services Ways to help the HMA system appeal to the UK population without seeming too aggressive or "over the top" Ways to combine the USP with another step (like the database step) to see results both you and your client will benefit from What to do (and charge) when your client has many different products – and needs more than one USP What to do for certain clients, like financial planners, who aren't allowed to use testimonial letters to promote their businesses – and ways to get around that Group training ideas that will maximize your time and increase your profit Richard also talks about the importance of the USP and why you might not want to work with people who don't see the value in it. Consultants share examples of how they are bending the flexible HMA system to meet the needs of their clients. This audio is full of new ideas and opportunities. Enjoy. 14. How To Wow Your Prospects With Numbers And Other Great Ideas In this conference call, consultants from around the world discuss the many ways they're growing their businesses and closing more deals. Richard Emmons starts the conference off by sharing how he combined Dave Flannery's cost reduction step with Ed "The Taxman's" tax presentation to close a satisfying deal (and save his client a significant amount of money without actually doing anything). Mark talks about how he plugs a company's numbers into his spreadsheet calculator to demonstrate not only why they should hire him but also how the HMA steps are laid out. Paul talks about how he shows prospects proposals that outline growth and explain projected results – to make closing the deal a "no-brainer." More key parts to the conference call: A fitting description of the typical HMA client – what industries respond well to the HMA system, how much money they usually bring in and how long they've generally been in business Why you may not want to make "pure contingency" deals anymore – and some variations on the idea that are worth considering A simple and surefire way to get perfect testimonials every time – lengthy ones that praise your work and outline your specific results Ideas for getting free media exposure and your name out there When and how to address a company's web presence during an Opportunity Analysis Fresh ideas for finding new clients It seems like consultants agree – if you show prospects the measurable growth they can expect with the HMA system, they'll be able to see just how comparatively small your fees actually are. Mark's spreadsheet is an excellent way to illustrate that. So he's allowing me to post it in the HMA University. This conference call is packed with a lot of valuable information. Enjoy. 15. How to Help Businesses Create Their Own Economy and Take Demand Away from the Competition. It's been a while since Richard has joined us on a conference call. This call is Richard answering your most pressing questions regarding the HMA System. In today's recession, it's not enough to sit back and wonder how you're going to survive it all. You have to branch out to other markets, take control of your situation, and create your own economy. In this conference call, you will hear how to help businesses do exactly that – while learning how to do it for your consulting practice, as well. According to Richard, this is the best time to be a marketing consultant because businesses are literally crying out for help. They want to stay afloat, but they don't know how. That's where you come in. So in this audio, you will hear Richard answer a variety of consultants' questions – from the best sales pitches in today's economy to the best ways to get started when you live in a remote area and have no experience, credibility, or resources. You Will Also Hear: The only time you should ever work with start-ups or contingency deals Key strategies for creating a web presence for those businesses that want one The single most valuable thing you must do to get your foot in the door in the easiest, quickest (and most effective) way possible A sneaky tip that turns business owners "just looking for free advice" into high-paying clients A "real-life" look into how Richard sells his services in today's economy and uses the HMA guarantee to help do it A word-for-word script for creating joint ventures and qualifying prospects The easiest way to determine what kind of fees to charge for each business One of the most beneficial things to remember when approaching a prospect is attitude. If you can get excited about helping small businesses grow in this environment, you will have no problems finding clients. This conference call will get you charged up and ready to go.   13) Telemarketing Training This section is going to go into detailed training on how to get an appointment over the phone. I could give you 100 different ways to get clients, but all you need is one or two that work. Using the phone is the way Richard got started getting clients. Keep in mind, you do not have to do the calling yourself. I advise that you practice this yourself first and then use the information below to hire and teach someone to do it for you. You can use the trainings below to train your outsourced workers. Also, I would say that cold calling for clients can and will work, but even better would be to cold call for Alliance Partners. See if you can get a few joint venture deals going. If you can focus your cold calling on getting these deals set up, you can get a lot more clients this way. Think about it: If you can get one partner to say yes and then have them endorse you to their clients and contacts, you'll be in great shape! This is a much more powerful use of your money, time, and resources. Good luck! Telemarketing Scripts and Ideas: Call Script - Appointment Ad Cold Call Scripts - Sandler No Pressure Call Script - Tele-prospecting Call Script - Telemarketing Call Script - Telephone Script Ideas - Telemarketer  1. Stop Cold Calling And Start Enjoying The Flood Of New Prospects That Will Be Calling You Thanks To A Completely FREE Advertising Technique One Web Designer Discovered for Getting Clients Fast! One of the biggest questions I get is this: Michael, how do I create a steady flow of prospects without having to spend a bunch of money and without cold calling first? No one likes cold calling, and studies show it’s not even the most effective way to land clients anyway. Prospects are more likely to become clients when they’re the ones calling you. So in this audio, you’ll meet Michelle and hear how she uses free advertising sites, like Craigslist, to create this kind of constant flow. In fact, Michelle built and maintains her highly successful web designing business using nothing but these methods alone. It all started when she was held up for eight months with a knee injury. She says she didn’t have “two nickels to rub together,” and she needed money fast. So she started playing around with free advertising and soon discovered there were hundreds of sites out there. She also discovered they weren’t all created equal – in other words, some were a huge waste of time and others were goldmines. She sifted, and tested, and soon came up with a plan. Using her top five free advertising sites, she’s able to get consistent click-throughs, create powerful SEO, and because she’s using targeted ads, she’s also able to qualify prospects while motivating them to contact her. Now, she uses this technique like she would a faucet – Michelle says whenever she’s finishing up a project and needs a new flow of prospects, she throws some free ads up and waits for her phone to ring. You’ll hear all about it in this audio. You’ll Also Hear: An in-depth look at each of Michelle’s top five websites – the marketing strategy behind placing ads on each, how to use the sites for optimum benefit, when to renew your listings, and what to avoid A free (yet little-known) resource for creating a fake phone number that rings to your real one – so you can put your number all over your ads without worrying you’re giving away too much personal info Examples of niche-specific headlines that grab the right kind of attention A two-step process for creating targeted Craigslist ads – and make every ad get noticed, get read, and get your phone ringing Where to go to find a Craigslist “cheat sheet” for creating the kind of amazing ads you’ve probably seen on Craigslist but thought only HTML experts made Why you really don't need to be local in order to find clients on Craigslist, but why Michelle says you may want to stick to your local area anyway The surprising place Michelle says you need to put your phone number in your listing if you want prospects to call you right away How to get around Craigslist’s ad restrictions by creating targeted listings for every part of your business – and the maximum number of ads you can run without making Craigslist angry Exactly how Michelle combines Craigslist with MeetUp to fill her workshops and seminars fast. A step-by-step look at using Google Analytics and an Excel spreadsheet to track click-throughs, keep organized, and spot patterns in your marketing so you know exactly which ads to keep, which to tweak, and which ones to just throw away An “idiot’s guide” to creating free ads – from setting up an account to pressing the “post” button You Will Never Look At Free Advertising The Same Way Again! When Michelle first started tracking her results, she says she was stunned by how many multimillion-dollar companies were reaching her through Craigslist (and spending thousands of dollars on her services). In this audio, you’ll hear her “STAR” method for creating high-quality Craigslist ads, but you’ll also hear how she uses the other four of her top five free sites for building SEO. She dominates the first page of Google for her keywords – and she didn’t spend a dime to get there 2. Before And After Client Case Study With A Tanning Salon (Listen Only) This system will show you and your clients how to handle incoming phone calls. Feel free to use the reports to educate your clients and to train their phone personnel. 3. Quickstart Guide To Creating A Powerful Phone Script This system will show you and your clients how to handle incoming phone calls. Feel free to use the reports to educate your clients and to train their phone personnel. 4. 15 Roadblocks That Can STOP You Making Maximum Profits From Your Incoming Phone Calls And How To Get Around Them FAST This system will show you and your clients how to handle incoming phone calls. Feel free to use the reports to educate your clients and to train their phone personnel. 5. 17 Insider Secrets To Making Maximum Profits From Every Call You Take In Business This system will show you and your clients how to handle incoming phone calls. Feel free to use the reports to educate your clients and to train their phone personnel. 6. The 13 Fatal Phone Mistakes That Can Kill Your Business Profits This system will show you and your clients how to handle incoming phone calls. Feel free to use the reports to educate your clients and to train their phone personnel. 7. How To Hire A Telemarketer And Get Cheap Outgoing Long Distance Service You Can Track In Real Time Via The Internet Before you hire a telemarketer, you must have an easy way to pay for their calls and a way to keep an eye on them to make sure they are doing the work you pay them for. I suggest you start a caller out at 8-12 dollars and hour. Below is the service that you'll use to keep track of their calls in real time. Not only is the long distance call rate cheap, but it's easy to use. The feature I like best is the service's ability to track telemarketers phone calls while they work for me from their home. All I do is find workers to do telephone work, cold calling, and prospecting, and I pay up to $10.00 per hour. You can find telemarketers for hire at www.elance.com. Using this company's online long distance service, you can set their phone number into their system and when they make their calls, it charges your account. You'll only pay 2.5 cents per minute for calls in the U.S., and the international rates are the best I have found. But here's where this service will save you money. You can log into your account and make sure you callers are working. You can pay them by the hour and track every call they make in real time via the web site. This is Big Brother at its best. It's gives you complete control and oversight so that you can make sure they are working for what you pay. Listen to this recording as I teach my system to my personal assistant. This joint venture strategy is a novel technique for creating, finding, establishing, and implementing a win-win joint venture deal that can potentially flood you with hungry clients wanting you to be their marketing consultant. In this recording I talk about a CD ROM that I send out to folks to get business. As you listen to this recording, it will become obvious that this same system can be done by sending people to the your Online PowerPoint Presentation. 8. How To Use 45,000 OnLine PayPal Shop Owners And One HMA Powerpoint Presentation To Set Up The Easiest And Most Profitable Joint Ventures Client-Getting System Ever. PayPal is the online world that can make you rich using this Joint Venture PayPal idea. There is no disputing the fact that joint ventures are the most powerful way to generate sales with the least amount of effort. Your success in a joint venture is dependent on you offering your marketing services to prospects from a good, reliable, accurate customer list. I developed a way to joint venture with PayPal business customers that is so easy it will make you cry with joy. Listen to this recording as I teach my system to my personal assistant. You can use this recording to train people you find on Elance to contact  PayPal shop owners too. You get all my best insights, all my techniques, all my strategies - I give it all away so that you too can go out and make some money doing joint ventures with PayPal shop owners. If you're serious about this opportunity, I'll set up a page for you, just like the one I use, in order for you to add your own customized contact information. Just let me know. 9. Telephone Prospecting Cold Call Case Studies This is a series of telemarketing training sessions with Michael Senoff cold-calling on leads. In the first recording, you will hear Michael calling on leads in the San Diego area that he purchased from Information USA. He began calling from the very top of the list, and continued for one hour straight. His goal was to identify people who were interested in increasing their business. The recordings have been edited for easy listening with commentary added. You will see that some of the numbers were disconnected. Sometimes, the target contact was not available. Occasionally, messages were left. Some called back. The script has a brief introduction: “Hi. This is Michael Senoff here in San Diego. I am a marketing consultant. In two minutes on the phone right now, I can give you two ideas that will grow your business without you having to spend money on advertising. Would you like to know what they are?” Very short and to the point. This is good training.  You will not be making the calls, instead you want to hire a telemarketer to do this for you. Get someone on Elance who’s to make calls for you. You can have them start at one or two hours a day, three days a week. You can line up five to six appointments every week. Out of those appointments, you take at least one prospect through an Opportunity Analysis, and there’s no reason you won't  close one or two of those as marketing consulting clients. The idea is to let other telemarketers do the work for you. The purpose of these recordings is to give you a realistic expectation of what it’s like pounding the phones cold. This is the hard way to do it if you have no other people to call on. On some of the calls, you will hear Michael calling on warm prospects. These are people who know Michael or have some association with him. He will position the pitch a little bit differently, and you will see a vast difference in success. You will want to use these recording as training for your telemarketers. As an HMA member, you can download the mp3 files and send it over to your telemarketers for them to listen to for training. Tell them that  their first requirement is simply to listen to this training, so they know what to expect and what to do. This is an enlightening audio, and each hour should provide at least one interested prospect. It does not take many hours to start lining up  solid appointments. 10. How To Get Appointments By Phone Inside Interview With Richard's Expert Tele-seller This is live training with a tele-selling expert who teaches you how to sell an appointment over the phone. You will soon see that there are thousands of students, housewives, and part-time people willing to help make calls for you. Learn how to get clients for your marketing consulting practice in a matter of days, not weeks. This is one of the fastest ways to obtain appointments. You will see when you print out the transcripts that Steve’s tele-selling pitch is in red and Michael’s responses are blue. You might want to copy and paste these scripted responses to common objections on a sheet of paper and practice them.  Make sure you check back in at Consulting Secrets to hear Michael lining up live appointments. 11. How To Crank Up The Heat On Your Cold Calls So You Can Land More Qualified Sales Appointments Even though cold calling can be a valuable marketing tool just like any other, if it’s not done correctly, it can be a huge waste of time. So in this audio you’ll meet cold calling expert, Scott Chanel. Scott is going to tell you how to revamp your cold calling process so that you’re eliminating drudgery, spending less time on the phone, and landing more appointments. Scott knows what he’s talking about. Using his cold-calling techniques, he’s set more than 2,000 appointments with CEOs of large corporations. According to him, it doesn’t matter what industry you’re in because the principles of effective cold calling apply everywhere. Key Concepts from the Audio: Why making too many phone calls is the biggest mistake you can make when cold calling – and how to calculate the perfect amount How conducting simple research and creating client profiles can help you weed through your phone lists and reduce rejection Why you need a contact manager, how to effectively use one and where to find the best (and cheapest) Why you always need to use a script when cold calling and how to create attention-grabbing ones that jump right to the point Why you should never start a phone conversation with “how are you doing” or “is this a good time” – and what you should be saying instead What to do if someone gives you the brush off and tells you, “This isn’t a good time” or “Why don’t you send me some information” How to leave effective voicemails – and avoid being just another deleted message Two essential things you can get from gatekeepers – and why you shouldn’t just try to get around them And much, much more! This audio is basically your comprehensive guide to productive cold calling. You’ll easily be able to apply the concepts to your HMA practice because they work in any industry and every economy. So if you’re having trouble cold calling or you just aren’t sure if you’re doing it right, this is the interview for you. Scott’s proven techniques have landed million-dollar accounts for his companies.  And if you follow his advice, it won’t be long before you’re turning your cold calls into hot prospects. 12. Get Sales Faster By Changing Your Cold Calling Methods - A Challenge To Traditional Thinking! Old "tried and true" cold calling techniques and sales techniques that were once successful have completely lost their effectiveness over the years. Here's a completely new sales mindset and cold calling approach that will quickly and automatically put you ahead of the game and instantly in a league above your competition. This interview will challenge your thinking and change your mind. You will hear from Arie, an experienced sales trainer, who designed and developed sales training for inside and outside salespeople in very large companies – companies that increased sales because of these techniques. The purpose of this audio interview is to provide new cold calling tools and techniques to get sales faster by: Diffusing pressure and removing suspicion Changing from the “dreaded salesperson” to trusted advisor Transitioning from selling “product” to problem solving You will learn about the following cold calling techniques and topics: Opening the call Talking to customers in a non-aggressive way Examples of what to say that are different from traditional scripts Avoiding customer negative responses — words to avoid Avoiding objections and “putting you off” comments Handling gatekeepers and voice mail By applying the techniques you will hear on this interview, you will eliminate fear and reluctance in making cold calls and build trust, help prospects, and build sales. 13. Strategies That Work – Straight From The Experts When you get a group of experts together, ideas just naturally start flowing. And that's the best way to describe this conference call. In this audio, you'll hear a wide range of topics that really help to give perspective on the whole HMA process. Who's in the call? Richard Johnson – developer of the HMA system Sam Bowman – consulting veteran with 10 years of HMA experience Dave Flannery – the world's leading HMA consultant Gary Carter & Rob Henshaw – Newer students with impressive ideas and questions about the system Michael Senoff (Me) – owner of hardtofindseminars.com You'll hear all the latest must-have techniques including how Sam gets a $10,000 return on a $450 "cold-calling" investment. He also reveals, word-for-word, the surefire phone script that gets this kind of return – and tricks on getting through to the decision maker more often than not. You'll also hear the beginnings of an exciting new "preliminary first step" that Dave Flannery is coming up with. It's based on his MBA thesis on cost reduction and it's designed to impress businesses with an immediate 9% reduction in overhead -- without cutting any staff! This is just an amazing conference call full of new ideas that should really get your wheels turning. Here are a few more topics covered in this audio: What specific types of businesses are never worth your time What an anti-USP is and what you should do if you encounter one Examples of additional "side" income opportunities to look for in the businesses that you're consulting The benefits of endorsements and ways to get them Ways to make sure you don't get burned on HMA deals Creative ideas for dealing with small business owners who might not be able to pay your fees upfront Ways to close the deal every time -- in about an hour and a half Different ways experts use their guarantees Consulting is a dynamic profession that's always changing and evolving to meet the shifts of the marketplace. So, it's absolutely vital that we try to stay up-to-date, and these conference calls are an excellent resource for learning the latest techniques that actually work – straight from the people who are actually working them. 14) Become a Consultant Interview Collection   These are some of the best interviews on the subject of how to become a great marketing consultant or coach. Each interview will teach you something about the consulting business you do not know already. Listening to these interviews and case studies are sure to short-cut your path to HMA success. 1. Lessons From A Man Who Doubled His Income And Reduced His Stress By Switching To The HMA System In this interview you'll, get all the exclusive details on how to get more clients than you can handle in your first three days of HMA Consulting. Kory said he had tried marketing consulting on his own, and although he had a lot of skills and was adept at landing $30,000 contracts, he wasn’t making any real money because he was essentially promising “endless work” to his clients. He has since found the HMA System and is much happier. Without specific steps to outline an exact process, it’s quite easy to end up like Kory, with positive intentions but little real income or structure. So in this audio, you will hear all about Kory’s story and how he used the HMA System to land more clients, spend less time on their marketing, and make a lot more money. You Will Also Hear: How Kory positions himself to land high-paying clients willing to sign onto $30,000 contracts Exactly how Kory got more HMA clients than he could handle in his first three days How to leverage off the relationships of others – and get 10 times the response with half the effort! Why it’s critical to get money up-front and why Kory never does contingency deals How to set expectations from the get-go, make sure every promise is clearly spelled out in writing, and take control of the projects and priorities How to deal with the inevitable “failures” that come up when dealing with clients so that you come across as professional and confident – and without ever taking the blame Kory says that before he got the HMA System, he used to become emotionally attached to his clients and felt responsible for their results. Now he realizes he needs clearly defined projects, structure, and limits. In this audio, you will hear his story along with all the lessons, tips, and tricks he’s learned along the way. 2. Q&A with a Chicago Man Who Dreams of Becoming a Marketing Consultant Do you have a passion for marketing? Perhaps you dabble in it, but feel that you need a systemized approach in order to be successful? If so, you will really enjoy this consultation that I did with a gentleman named Matthew. I describe Matthew as a life-long learner. An accountant by trade, Matthew knows that marketing is his ultimate goal, and has even realized what his niche market will be. He has studied all of the Marketing gurus and is very well-read in many areas. He already has three clients that he advises but feels that he needs a “system” that will help him to help his clients more and will give him the confidence to dive into his niche market. When he found my website and listened to several of the audio recordings available about the HMA System, Matthew had to know more. In this audio, you will hear Matthew’s personal and vocational history, and I discover some of the opportunities that are sitting right under Matthew’s nose! Subsequently, I answer Matthew’s questions about the resources and support that he would receive from me if he chose to become an HMA Consultant. Matthew takes the time to view what would become his personal selling machine – an Internet-based PowerPoint presentation that would be customized specifically for him. When Matthew sees all of the HMA resources, his reactions are priceless You will be a fly on the wall when you hear Matthew realize that the HMA System is the missing link that he has been searching for to fulfill his dream of becoming a Marketing consultant. Needless to say, we end the conversation with me welcoming Matthew to the team as our newest HMA Marketing Consultant. If you have looked into the HMA System and feel that you have some unanswered questions, I encourage you to listen to this consultation with Matthew. He’s a down-to-earth guy who had many of the same questions that you may have about becoming a Marketing consultant. In any case, it’s an enjoyable conversation that I know will enlighten you. 3. Incredible! Your Chance to SPY on a Consulting Madman (The Secret Lab)  Here's series of calls I had with Jordan about becoming an HMA Consultant. Jordan and I had spoken previously about the HMA system, but as he got more serious about making the decision to join the team, he wanted to make absolutely sure that all of his questions were answered. If you’ve listened to other audios of me answering questions for prospective HMA Consultants, you won’t be disappointed with this! You will see how everyone has different reasons for exploring HMA Consulting and how everyone has different questions about it. In this audio, you will hear my personal reasons for being involved in the HMA System as well as what drove me to create my web site, www.hardtofindseminars.com. You will also  hear my commitment to the success of all HMA Consultants. In many ways, this series of calls with Jordan is its own testimonial to how I enjoy going the extra mile for the unique needs of HMA Consultants. Enjoy! 4. Questions Answered About The HMA Marketing Consulting System Tom had been investigating my website for a long time and finally decided to write to me with some questions about my HMA Consultant training program. I decided that it would be best if we talked on the phone to answer his questions directly. Additionally, by recording my call with Tom and posting it on my site, it could answer questions that you have about the HMA system. Tom’s first question was about the HMA University. He knew that after joining the training program that he would have access to the HMA University for six months, but he wanted to know how much would it cost after the initial six months. Listen as I answer Tom’s question as well as give him details about the growing amount of content that is currently available in the HMA University. You will learn about one audio series, the Kevin Fort Project, and how it is being produced to assist other new HMA Consultants to grow their businesses. I go on to talk about how closely I work with my HMA Consultants – especially when they have questions or problems. I am almost always available and am quick to return calls or emails. I want all HMA Consultants to be successful. Tom had another question: "If you get into this business, how can you start being an HMA Consultant, develop your consulting system, and then not have to go out constantly and meet with different types of clients forever?" This was a very interesting question that brought a terrific idea to mind. Tom could become a “niche” HMA Consultant. For example, his target industry could be certain types of companies on the Internet. He could work online, on the phone, or by email without having to meet face-to-face with his clients. Within whatever niche industry selected, it would be valuable to create and document your success and to become an expert in that field. Then, you can use all of that knowledge and material for subsequent clients – kind of like a cookie-cutter approach. Plus, being an expert, you could develop an information product from all of your knowledge in that industry. We discuss some of the tools I make available to HMA Consultants, such as a customizable Articulate Presentation which can become an automatic selling system for your consulting business. Tom’s next question was if I would be interested in bartering for payment of the HMA training program. Although I don’t want to barter for the HMA training program, I do love barter. Listen to some examples of bartering that I’ve advised people about and some that I’ve done myself.  Tom wanted to know how open the marketing consulting business currently is. My reply was an emphatic “It’s WIDE open!” Are there any surprise expenses after the initial investment for the training materials? No. The only additional expense would be if Tom wanted to continue to have access to the HMA University after the initial six months – but he probably wouldn’t need it. Long story short, Tom decides that he’s going to go for it the following week! It will soon be time to welcome Tom aboard as a new HMA Consultant and I wish him the very best success in his new endeavor. I hope that you find this recording helpful if you have questions about becoming an HMA Consultant. 5. 25 Years Of Marketing Consulting Experience Bottled Into One Short Hour This is one of my favorite interviews. In it, you will hear from a 25-year sales and marketing veteran named Richard who also happens to be the founder of the HMA consulting system. As soon as I met Richard, I knew the wealth of information he held was different from anything I’d heard before. After you listen to this audio, you will know exactly what I mean. The best thing about Richard is that he’s never stingy with information. He shares knowledge that most marketing consultants would keep under lock and key. So what you are about to hear is a detailed interview full of useful tips, techniques, and secrets that were collected over more than 25 years. Here are just a few of the topics discussed: What kinds of businesses are the easiest to close deals with? What exactly to say when cold calling that will pique interest, qualify prospects, and save you time How to form and use alliances to promote your consulting business – without ever touching your wallet What the #1 killer of the consulting business is – and how avoiding it can make you thousands of dollars every year The steps you should take in the first 30 days as a consultant to successfully launch your career with no money The problems with contingency agreements, and why you always should charge a fee upfront And much, much more! Back in 1990, Richard was one of Jay Abraham’s protégés. Since then, he’s taken that experience and expanded on it to form a consulting system that works for everyone – even people with NO money or experience. You see, his HMA system approaches consulting from a different angle, using practical methods and step-by-step modules. So before you jump into the field of consulting, you will want to listen to this audio at least once because it will arm you with a complete plan for success. Richard is the best person to provide it. So sit back and listen to his many years of experienced questions about becoming an HMA Consultant. 6. How Do I Get Hired If I Have No Consulting Experience? One of the most common questions new consultants ask me is: "How do I convince clients to hire me when I don’t have any experience at all?" In this audio, HMA students from all over the world ask Richard their most pressing questions, and even an experienced marketing consultant could learn a thing or two from the answers. As always, Richard delivers the kind of advice and guidance you can’t get from some generic marketing book. Richard cares about every question, so you know he’s giving you the most relevant answer possible. Here are some of the questions you will hear: How can I market my business with little or no money? How do I convince potential clients that I can get the job done? What’s the #1 expectation clients have when they employ you as a consultant? I have a contingency contract and I’ve done the work, but they’re failing to implement my advice… How do I get paid? How do you tell an ego-driven business owner that he’s the problem? What is the quickest way to get to the decision maker and capture corporate clients? How do you divide your time between prospecting clients and servicing existing ones? How can I expand my services globally? And much, much more. Richard also goes over the three things you can do that will position you as an expert in your field. If you’re not sure how to price yourself so that you stay competitive in the marketplace, Part Two of the audio includes tips on that. In fact, this session has something for everyone – from the novice to the expert. Honestly, you can only gain from listening to these Q&A  sessions with Richard. He has a wealth of information. So sit back and listen as Richard fields some pretty tough questions about HMA consulting. 7. 10 Client Case Studies From Richard's Private Marketing Consulting Files This coaching expert didn't create a coaching business so he could retire. He's still out in the field selling and working his coaching business. And in this interview, you will hear what he's been up to for the last couple of years along with 10 of his most recent coaching case studies that illustrate salient lessons about his (HMA) Hidden Marketing Assets System. Richard has his business down to a science, and that's probably because he knows how to close deals by showing prospects the money. According to Richard, if you can't show decision makers where their companies are losing money, you're just another marketing guy – and businesses are tired of those. So, in this interview, you will hear exactly how Richard closes his deals and where he finds his coaching clients. Believe it or not, he gets most of them from the same alliance. At the end of the interview, Richard also answers questions from HMA students like you. You Will Also Hear: Where to find alliances to work your coaching business within your area - and how to close deals consistently The newest coaching ideas and tips for finding new coaching business clients' businesses How Richard knew he had missed the mark on one of his USPs - and what he did to correct it How Richard's been running easy group trainings, how much he charges, and who this type of training appeals to Ideas for time management - and shortcuts for coaching business success What kinds of people are the easiest to coach – and which ones you will probably want to avoid And much more! Richard charges different clients different rates for his coaching services, and you will hear how he determines when to charge the big bucks and how to do it. In fact, he made $48,000 from one recent coaching client alone! So sit back and listen to how this coaching business expert works his coaching magic and find out how you can leverage off of his expertise along with the combined credibility of the HMA system. 8. Famous Speaker Reveals Ways To Get What You Want By Helping Others Get What They Want For fifteen years, Douglas Cluff has been at the forefront in creating profit-based marketing strategies for companies across North America. Each year he spends up to 35 weeks traveling across the United States and Canada helping companies implement his powerful marketing strategies. He is a highly sought-after speaker, presenting hundreds of seminars to entrepreneurs and members of the media each year. His unique marketing consulting and sales seminars have helped thousands of businesses achieve new levels of sales and profitability. He has a Master’s degree in Business Administration and experience in almost every market in North America. His publications include Power Marketing for the 90s and Beyond, Marketing for Profit, Return on Investments Selling, and the eight volume training series, “Maximum Money Marketing." Doug was instrumental in developing part of the HMA training. I called Doug and did an additional interview with him on the subject of marketing consulting. Listen in and see how a marketing system transformed his life and his business. 15) HMA Inspirational Calls Here are some of the best consulting training calls. These are designed to inspire you to bring your consulting business to greater heights. 1. The Real Secrets To Selling: An Interview With Tom Hopkins Needless to say, Tom Hopkins is a legend. More than three million people around the world have attended his seminars on selling, and more than 35,000 corporations are using his sales training materials. However, believe it or not, when Tom first started out in sales he could not even bring in $50 a month in salary. In this interview, you will hear how Tom went from being a sales-weakling to having a sales empire. You will hear why he believes that people who say they cannot sell are usually the best salespeople. You will hear how developing trust and personality, along with having the right attitude, is the "real secret to selling." You'll Also Hear: How adding personal touches to your sales techniques can turn your prospects into loyal clients How to overcome the fear of rejection and develop that thick skin for success What "NEADS" stands for, and why you'll need to know it before your next sales meeting How to use the phrase "Not to be personal" to relax prospects and get personal Phone tips that will help you slide through to the decision maker more times than not All about the hardest challenges in sales and the practical ways to overcome them How going after the old customer is just as valuable as going after the new one – and ways to do that Ways to improve your presentations so that you're making the most of the words you choose without sounding scripted or corny The best thing about Tom is that he lives by what he teaches and believes in what he sells. You will never catch him pushing hyped-up flashy gimmicks. He simply gives out honest and solid advice that people trust. It is those tried-and-true methods in life that will stand the test of time, every time. So sit back and listen to the real secrets of selling from the man who knows – the one and only Tom Hopkins. Enjoy! 2. World Famous Speaker Reveals Another "Little Known," Almost "Magic," Way To Double Your Money Fast, With Almost No Effort! For 15 years, Douglas Cluff has been at the forefront in creating profit-based marketing strategies for companies across North America. Each year he spends up to 35 weeks traveling across the United States and Canada helping companies implement his powerful marketing strategies. He is a highly sought-after speaker, presenting hundreds of seminars to entrepreneurs and members of the media each year. His unique marketing consulting and sales seminars have helped thousands of businesses achieve new levels of sales and profitability. He has a Master’s degree in Business Administration, and experience in almost every market in North America. His publications include Power Marketing for the 90s, Marketing for Profit, Return on Investments Selling, and the eight volume training series, “Maximum Money Marketing." Doug was instrumental in developing part of the HMA training. And in this interview, you’ll hear Doug and I discuss his work in  marketing consulting. Listen and see how the marketing system transformed his life and his business. 3. More Nonstop Q&A From Chicago Man With The Dream Of Becoming A High Paid Marketing Consultant Do you have a passion for Marketing? Do you dabble in it, but feel that you need a systemized approach in order to be successful? If so, you will enjoy this consultation that I did with a gentleman named Matthew. I describe Matthew as a life-long learner. An accountant by trade, Matthew knows that Marketing is his ultimate goal. He has even had realized what his niche market will be. He has studied all of the marketing gurus and is very well-read in many areas. He already has three clients that he advises but feels that he needs a “system” that will help him to help his clients more, and which will give him the confidence to dive into his niche market. When he found www.hardtofindseminars.com and listened to several of the audio recordings available about the HMA System, Matthew had to know more. In this audio, you will hear Matthew’s personal and vocational history, and I help uncover some of the opportunities that are sitting right under Matthew’s nose! Subsequently, I answer Matthew’s questions about the resources and support that he would receive from me if he chooses to become an HMA Consultant. Matthew takes the time to view what would become his personal selling machine – an Internet-based PowerPoint presentation that would be customized specifically for him. When Matthew sees all of the HMA resources, his reactions are priceless. You will be a fly on the wall when you hear Matthew realize that the HMA System is the missing link that he has been searching for to fulfill his dream of becoming a Marketing consultant. Needless to say, we end the conversation with me welcoming Matthew to the team as our newest HMA Marketing Consultant. If you have looked into the HMA System and feel that you have some unanswered questions, I encourage you to listen to this consultation with Matthew. He is a down to earth guy who has many of the same questions that you may have about becoming a Marketing consultant.  It is an enjoyable conversation that I know will enlighten you. 4. Incredible! Your Chance To SPY On A Consulting Madman (The Secret Lab) Here are four series of calls that I had with Jordan about becoming an HMA Consultant. Jordan and I had spoken previously about the HMA system, but as he got more and more serious about making the decision to join the team, he wanted to make absolutely sure that all of his questions were answered. If you’ve listened to other audios of me answering questions for prospective HMA Consultants, you won’t be disappointed with this! You will see how everyone has different reasons for exploring HMA Consulting and how everyone has different questions about it. In this audio, you will hear my personal reasons for being involved in the HMA System, as well as what drove me to create my website, www.hardtofindseminars.com. You will again hear my commitment to the success of all HMA Consultants – which is the most gratifying part of my involvement with the program. In many ways, this series of calls with Jordan is its own testimonial to how I enjoy going the extra mile for the unique needs of all HMA Consultants. Enjoy! 5. How To Double Your Income As A Marketing Consultant In The Next 90 Days Without Charging Your Clients Any Fees Whatsoever! This next interview with Richard is about ten client case studies from Richard's private marketing consulting files. Listen in because I make Richard tell me everything he knows about how to think and act like  a marketing genius. The best way for you to learn how to grow a business is to hear real examples of how others have previously  done it. Each case study in this interview below is a marketing consulting lesson in and of  itself. Included are Richard's secrets on what a marketing consultant goes through before he obtains clients. Learn one idea on how to get clients that is so simple, yet overlooked by 99% of all consultants. Hear what to charge your larger clients. Hear why you may not want to charge your smaller ones. Learn how to take ownership in your client's business rather than charging a fee. You will need to study these ten case studies at least five times before they become second nature. Use these secrets and start lining up businesses in the next few weeks. You will feel and hear Richard's true passion, skill, and love for the consulting business. You will experience his true ability and love for teaching you everything he knows. You will tap into his 15 years of in-the-field experience. Go DEEP–DEEP–DEEP inside the marketing consulting world. If you are ever going to have the confidence to get in the consulting game, then you owe it to yourself to hear these stories at least once. 6. If You Have Just A Few Hours Per Week, Then You Can Quickly And Easily Earn All The Money You Can Spend As A Marketing Consultant This recording is truly a treasure to be shared because I had the enormous privilege of interviewing a real honest to goodness marketing consultant. One who is still out in the field successfully practicing his craft. One who is selling his services to real business owners belly-to-belly and face-to-face. Learning from this real world experience can shave years of frustration off your search for success in the field of marketing consulting. Richard is one of the most in-demand and respected marketing consultants in the entire world. He was personally trained by world-famous marketer Jay Abraham and has more than 25 years of practical experience and know-how. In this rare interview, you will learn tips and techniques to help you increase your income by thousands of dollars in just the next few months. You will hear Richard describe how to approach a new prospect, what to say to them, how to schedule an interview, where to meet, and exactly what to say! Nobody else is teaching this, especially for free. This is a Marketing Consultant’s blueprint for success - one that will have clients drooling to get you to work on their marketing plans. You will want to hear all of it because, never before have I extracted such a detailed, meticulous, and systematic sales plan. Use any of these techniques to obtain any account your heart desires. 7. More Questions From A Prospective  Marketing Consultant About The HMA System If you have looked through my website, www.hardtofindseminars.com, and come across audios and transcripts about the HMA marketing consulting system or information about becoming an HMA Consultant, you are not the only one. Tom had been investigating my web site for a long time before he finally decided to write to me with some questions about my HMA Consultant training program. I decided that it would be best if we talked on the phone to better answer his questions directly. Additionally, by recording my call with Tom and posting it on my site, it could answer questions that you have about the HMA system. Tom’s first question was about the HMA University. He knew that after joining the training program that he would have access to the HMA University for six months but how much would it cost after the initial six months? Listen as I answer Tom’s questions, as well as give details about the growing amount of content that is currently available in the HMA University. You will learn about one audio series, the Kevin Fort Project, and how it is being produced to assist other new HMA Consultants to grow their businesses. I go on to talk about how closely I work with my HMA Consultants – especially when they have questions or problems. I am almost always available and am quick to return calls or emails. I want all HMA Consultants to be successful. Tom had another question: If you get into this business, how can you start being an HMA Consultant, develop your consulting system and then not have to go out constantly and meet with different types of clients forever? This was a very interesting question that brought a terrific idea to mind. Tom could become a “niche” HMA Consultant. For example, his target industry could be certain types of companies on the Internet. He could work online, on the phone, or by email without having to meet face to face with his clients. Within whatever niche industry selected, it would be beneficial to create and document his success and to become an expert in that field. Then, he could use all of that knowledge and material for subsequent clients – creating a systematic and methodological approach. Plus, being an expert, he could develop an information product from all of his gained knowledge in that industry and share it with others for a profit. We discuss some of the tools I make available to HMA Consultants, such as a customized Articulate Presentation which can become an automatic selling system for your consulting business. Tom’s next question was if I would be interested in bartering for payment of the HMA training program. Although I did not want to barter for the HMA training program, I do love barter. Listen to some examples of bartering that I’ve advised people on, and some that I’ve done myself.  Tom wanted to know how open the marketing consulting business currently is. My reply was an emphatic “It is WIDE open!” Are there any surprise expenses after the initial investment for the training materials? No. The only additional expense would be if Tom wanted to continue to have access to the HMA University after the initial six months – but he probably wouldn’t need it. Long story short, Tom decides that he is going to go for it the following week! It will soon be time to welcome Tom aboard as a new HMA Consultant, and I wish him the very best success in his new endeavor. I hope that you find this recording helpful if you’ve had questions about becoming an HMA Consultant. 8. Questions And Answers From A Super Skeptical HMA Marketing Consultant Do you consider yourself to be cautious and sometimes skeptical about concepts and programs that may appear to be too good to be true? If so, you’ve come to the right place! This is an audio consisting of telephone calls that I had with a gentleman named Avery Manko. Avery had been in the professional printing and marketing consulting business for fifteen years. He offered marketing consulting services to small businesses. Avery was looking to expand his consulting business. Avery had done a great deal of research into many other consulting opportunities like Y2 Marketing, Topline Business Solutions, Y Squared, and others when he found information on the HMA system at www.hardtofindseminars.com. Intrigued by what he heard, Avery made his first call to me. We discussed his current business, his plans, and some of the questions that he had about the HMA system. Avery called me again the same day after listening to a Q&A session that Richard and I had made using questions sent in by many people wanting more information about the HMA system. Now, I am not calling Avery the “king” of skeptics, but you will hear him ask me very pointed and candid questions about the HMA business opportunity. Since he had been using his own methods in marketing consulting and had been successful, he wanted to make sure that the HMA system would fit in with the way that he conducted his business and help him to structure and grow the consulting side of his business. Avery’s first comment about the Q & A session was that he felt that the questions that were asked were extremely basic. As he put it, it was like the questions were from people with almost no business experience at all! I explained that the list of questions were directly from my subscribers who were interested in the HMA system. Avery was skeptical about the simplicity of the questions, but he was still intrigued by the HMA system. He began asking questions about how the training worked. He liked the descriptions of the seminar content he had seen. I told him that there were many more resources available after I received a non-disclosure agreement from him. You will also hear me describe some of the valuable resources available to HMA consultants in the HMA University. Avery still thought the HMA system was pretty basic, but I promised him that there was a lot more he hadn’t seen yet. He promised to email me the agreement after he listened to another audio with Richard so he could have access to more detail about the HMA system. Avery called me back and told me he had been listening to the other audio recordings. He told me he liked what he heard. The HMA System seems to be just what he had been looking for to intensify his printing and consulting business. However, Avery did make a point that he was a bit leery of me as well as the HMA system. After all, I was three thousand miles away. I suggested he look at a few of the testimonials on my site and to visit the About Me page on my site for proof of my dedication and sincerity. What it all boiled down to was this: Was I someone that Avery could trust? During our next telephone conversation, it was apparent that Avery was very serious about finding out the truth about me and the HMA System. He had been listening to more of the audios that I had recommended and had been going through my website with a fine-tooth comb. Avery complained he could not find any of the people on my website when he did searches for them on Google. I could not explain why he had been unsuccessful with his searches, but I assured him there were no fictitious people in any of the site’s content. I soon learned Avery had been looking very closely at many of my competitors. Most of them had much higher prices and did not offer the depth of content or services I offer. I again explain and reassured him how I am always available to assist my HMA Consultants. Avery apologizes and admits he is still skeptical. Was I trustworthy enough for him? After more research, Avery finally believed what I had been telling him and told me he was going to sign up for the HMA program the very next day. True to his word, he did. In the final call, Avery has signed up to be an HMA Consultant and was very concerned about a few gaps he had found between the HMA audio series and the videos. I explained the audio content had been taken directly from the video and assured him he had not missed anything. Avery was already jazzed about the whole concept of the HMA System. In fact, he had already started to use it in his current business – especially finding his clients’ hidden marketing assets. Avery had developed a strategy about how he was going to roll the HMA System into his business. He was very excited. After all of Avery’s skepticism and nitpicking, I came away from this conversation confident that all of the components of the HMA System would come together for Avery as he completed his training. Of course, I will continue to assist him with any questions or difficulties he experiences as he augments his business with the HMA system. Below is a note Avery sent  to me recently:  Michael,  I am writing to let you know how thoroughly satisfied I am that I purchased the HMA program. You might recall that during our first conversation, I told you that I am a marketing consultant and that I was looking for an “out of the box” marketing seminar. I went on to tell you that I was looking for a resource to provide me with a marketing system. I researched your product and several others. I spoke to a marketing consulting franchise system. I dug, and I dug, and I dug. I spent 60 hours on the Internet researching. I called you so many times and asked you so many questions – I unquestionably tortured you because I was skeptical. Sorry about that, but I wanted to be sure I purchased the right product. After comparing all the options, I decided to invest in your product. Here are my reasons: 1. The HMA product is a winner. I was able to plug some of the principles into my current marketing consulting practice immediately, and my clients realized results. The principles make total sense and are pretty easy to implement. 2. I realized I got more than what I was initially looking for: I had you. You are a tremendous resource. I could not fathom the amount of time it took to compile all of the information you collected let alone the amount of money and time it took to bring together. The free reports, the interviews, hardtofindads.com - all of that stuff is worth the price (investment) I paid. Michael, I’ll be happy to speak with anyone who is interested in your program. Sincerely, Avery Manko 9. $75,000 A Month Selling Leads To Yellow Page Advertisers Not only is Vanish Patel my good friend, but he is a marketing genius which I have learned a great deal from over the years. Vanish and I had this conversation just to catch up on our lives and businesses. I have to admit that, once again, Vanish astounded me with some new marketing secrets that will undoubtedly benefit any HMA Consultant! Here’s what you are going to learn: Learn how you can quickly pick target markets with money for advertising for your marketing consulting practice by simply leafing through your local Yellow Pages After you’ve found a great target market, learn how to calculate almost to the penny how much each company is spending on Yellow Pages advertising with one phone call Learn why capturing people’s email addresses is so crucial, and Vanish’s proven online strategy to obtain those email addresses Listen to the secret of how to make money matching qualified prospects to companies in your target market Hear how you can apply this proven strategy to offline businesses by offering a service that will bring you unbelievable profit margins In this recording, you will also hear how Vanish currently operates his own marketing consulting business and his philosophies about owning and running businesses. I know that you will enjoy and benefit from Vanish’s decidedly human approach to the consulting businesses as well as operating his own business.  10. Determination And Grit Will Get You What You Want: CLIENTS! If you want to get into the consulting business helping businesses make more money with less effort, then do it. Don't let the cost of my HMA system stop you. You have everything you need to go and find a paying client right now on this page of audio recordings and downloads. Yes, it is easier with the system, yet some people like Robert Spiller do not have the money right now. That is not going to stop Robert for grabbing his dream. In this recording, you will hear his story and what he has done to get his first five clients. Robert is not even an HMA Consultant. He is an inspiration to us all. Just listen to his passion. His story is one that will inspire you to GO FOR IT! Whatever you decide to do. If you want something bad enough, you know you will find a way to get it. We as people always do. Enjoy! 11. Population 2000 One Page Letter = $500,000 In Sales Here's an exclusive interview for the HMA consultants with powerful proof to demonstrate the power of direct mailing. Dr. Greg Nielsen is a chiropractor in a small town in Wisconsin. For the past 20 years, he has been making a great living by marketing health services to his community of 2,000 people. Dr. Nielsen was one of the lucky doctors who got with Dan Kennedy right out of chiropractic college, and he has never looked back. In fact, Dan Kennedy even stated in his recent newsletter: "Dr. Nielsen does the BEST ads in the chiropractic profession." Much of Dr. Nielsen's advertising pushes the limits of what is considered "professional" in the chiropractic profession, however, he does get results. It is not uncommon for Dr. Nielsen to get between 20% and 30% response to his mailings, when most would be happy with a 2% response. Now, let's find out why Dr. Nielsen can "Milk His Mailing List as A Cash Cow, and Live to Tell about It." I cut out a bunch of his back-story  on how he got into the chiropractor business and go right into the part about the success of his letters and direct mail. Enjoy! 12. Real-Life Consulting Case Study: $40,000 In A Single Hour Would you like to find additional marketing opportunities and sell more consulting services with a shorter sales cycle? Are you a budding marketing consultant looking for additional strategies to increase your business? Here’s an interview with Robert Stover, an experienced marketing consultant. Robert shares his marketing experience, strategies, case studies, and examples of how he generated additional marketing opportunities and increased results by matching the strategy to business results. The purpose of this audio interview is to share techniques for getting leads and leveraging marketing strategies that shorten the sales cycle and generate a higher return on investment (ROI). You will learn about: Lead generation marketing techniques Determining which businesses to work with  The importance of knowing what the market wants The power of segmentation and account targeting The value of marketing testing and tracking The importance of functionally defining a business based upon result vs. product sold Leveraging marketing collateral to generate a higher response rate Case studies of successes and cautionary tips By applying the “street-smart” strategies and tactics, you, too, will have additional ideas about finding additional marketing opportunities, shortening the sales cycle, and generating higher income for yourself and your clients. 13. From The Pages Of Forbes Magazine: 30-Year Old Biz Wiz Reveals The Secrets Of Consulting The advice you are about to hear can literally change your life forever. I am excited to introduce to you another exclusive interview for the HMA consultants with the founder and president of Cares Consulting. Christian is only 30 and runs a multimillion dollar consulting firm. Now you can be a "fly on the way" as I dig for all of  his consulting secrets in this shocking interview with a true "powerhouse" in the business world. You are about to learn how Christian went from working as back room stock boy making minimum wage to being the CEO of his own international consulting firm. You will hear his opinions on what it takes to make it in the consulting business, as well as how he used his marketing skills to buy ownership and control of two successful, moneymaking businesses. You will even learn a special "trick" he uses (called "reverse engineering") that got him written up in Forbes Magazine. And finally, you will learn how  to uncover the crucial reasons why a potential client wants help with their business to determine if you should even work with them or not. If you follow his advice, you will also make far fewer mistakes in your consulting practice and make a ton more money. 14. How To Use PayPal To Get Clients HMA Consultant, Jordan Swanson, was interested in how to market consulting services to the thousands of PayPal Store Owners in order to generate new HMA clients. Listen as I walk Jordan through some great ideas about ways to contact PayPal Store Owners and how then to market to the Store Owners’ business customers without even having to be there! Note: This system is not limited to only PayPal shop owners. It can also work perfectly for eBay stores. There are millions of them, and by looking at the feedback ratings you can know that the store owners have lots of customers in their database, as well. Discover what the PayPal Store Owner’s Hidden Marketing Asset is – their customer base. You will learn how to get your hands on a database containing contact information for these customers by using an already-existing PayPal service that most people are not even aware of. You will learn proven methods to get the PayPal Store Owners’ attention and how to get them interested in your proposal. Hear my advice about what to say to entice  Store Owners into working with you in contacting their customer base, and in viewing your personalized online Articulate presentation on how to grow a business without spending more money on advertising. See how contacting these business customers can generate qualified prospects for you that you can then take through an Opportunity Analysis. With contact information obtained from the PayPal Store Owner’s customer database, a personalized online Articulate presentation, and a cleverly crafted sales letter to these business customers, you can have qualified prospects calling YOU for help in growing their businesses. What a great way to leverage your valuable time and efforts! This short recording may make all the difference in the way that you market your HMA Consulting services. Don’t forget to call me if you have any questions. 15. My First Client Meeting Welcome to an update that I did with new HMA Consultant, Jordan, to see how his Marketing Consulting business was progressing. Good news! Jordan told me all about the meetings with his first potential client who happens to be his own chiropractor. Although this chiropractor is “maxed out” as far as being able to take on new patients, he does have information products (books and an e-zine) that he may be interested in working with Jordan to market and sell. The two books and e-zine deal with unique acupressure techniques developed by a chiropractor has holistic ways to improving one’s health as well. You will want to hear Jordan’s description of the first book because it is fascinating! The chiropractor does have a website, but there hasn’t been much traffic to it, and needs some help in promoting his products. Jordan had offered to write up some sales letters to send to the chiropractor’s past customers to see if some sales could be generated. He had discussed his marketing consulting fees with the chiropractor, as well as some potential barter agreements. A big part of the discussion with the chiropractor was promoting his products online. Jordan indeed discussed being paid a percentage of the sales made from the chiropractor’s products through his promoting efforts, but the percentage was not set in stone. With this in mind, it started to sound more like a joint venture to me. Listen as I advise Jordan about what his percentage should be if he is doing all of the product promotions. It may sound a bit high when you hear it, but as I explain to Jordan, it would not be worth Jordan’s time and efforts to settle on anything less. We go on to discuss the pros and cons of becoming involved with a joint venture. Jordan stated that, if he were to enter into a joint venture with this chiropractor, he would want total control – namely through promoting the chiropractor’s products on his website, and then paying the chiropractor a percentage of the sales every month. That sounded better and more familiar to me. That is exactly how I got involved in joint ventures with people like Richard and Arthur Hamel. Listen carefully how I advise Jordan to structure the products by using the same content, but privately labeling the products so people are driven to Jordan’s website and not a chiropractor’s. We discuss product enhancements, such as adding more content, audio interviews, and teaming up with a good copywriter. Near the end of the call, Jordan briefly talks about his plan to attempt joint ventures with owners of PayPal shops. If you have not heard my first call with Jordan, I encourage you to listen to it because it contains a goldmine of information about how you can partner with successful PayPal shop owners and use their customer lists to market your HMA Marketing Consulting expertise. 16. Prospect Qualifying Secrets Training One of the most difficult things to determine when meeting with a new prospect is whether or not this prospect is, indeed, a qualified prospect. This is a “make it or break it” answer because taking on an unqualified prospect can cost you money and time when you could be moving on to qualified prospects. This is the dilemma that faced new HMA Consultant, Jordan Swanson. Jordan called me with the details of his experiences with a few prospects and I immediately got Richard on the phone to discuss what had transpired. Jordan explained that he had hired two telemarketers to make calls to local businesses introducing Jordan and his marketing consulting business in an effort to set appointments for Jordan to meet with prospects to perform Opportunity Analyses. So far, he had been on two appointments. The first appointment revealed that the business was run by one man working out of his house. After a short conversation with the prospect, Jordan determined that the gentleman could not afford to grow his business. Jordan’s second appointment was with a graphic design firm. He found that the business owner seemed very set in his ways. He thought that he knew best which types of marketing worked and which types did not work. For example, he was convinced that media advertising was a waste of time and money. Additionally, as Jordan completed the Opportunity Analysis, he realized that this business did not have many hidden marketing assets to explore. Of course, there were a few things that could enhance their USP, but the business owner was not interested in exploring any of Jordan’s ideas. Richard brought up that the attitude of the prospect is a key qualifier fortaking them on as a client. If the prospect has a bad attitude, Richard usually disqualifies him immediately. How hard do you want to push? Do you want to work with this person? The client must become excited about finding and developing a hidden marketing asset. Jordan admitted that he didn’t want to work with this client because of his know-it-all attitude, and he got the distinct impression that the owner was not interested in growing his business. Richard suggested that the telemarketers try to find people with the right attitude. Also, Jordan should have followed up with his appointments \ to get a better idea of the prospect’s attitude and whether or not they were in a position to grow their businesses. Jordan expressed his fear that he would not be able to grow people’s businesses. You will hear Jordan ask Richard’s advice about the guarantee that Jordan should offer. Listen to Richard’s advice and why he always goes with that approach. Richard and I encourage Jordan to keep looking for good prospects and to modify his guarantee. Jordan felt so much better that we understood what he was going through and what his hesitations were. Jordan’s action items for himself were to modify his guarantee, modify his telemarketers’ “script” and communicate it to them, and to call to confirm the appointment in an attempt to qualify the prospect before meeting with them. Just adding these simple steps to his marketing will save Jordan time and money so that he can concentrate on the people who are excited about growing their businesses with his help.  17. The Viki Mann Interview Here’s another exclusive interview for the HMA Consultants named Viki Mann. Viki is a part-time independent marketing consultant working out of Colorado. Viki studied under Richard by investing in his home-study system four years ago. She then founded Mann Marketing, LLC in 2002. From 1995 to 2002, she was with Corporate Express, a global office supply distributor that grew from $800 million to $5 billion in just seven years. As director of marketing/corporate branding for Corporate Express, Viki was instrumental in creating a successful brand strategy and positioning campaign, which was communicated to Corporate Express's 15,000 employees in 300 locations in North America and Europe. Viki was involved in strategic planning, brand management, corporate identity management, e-commerce, website management, direct marketing, advertising, corporate communications, investor communications, budget management and staffing while at Corporate Express. She was president of Mann Communications, Inc., from 1989 to 1995, with her company focusing on marketing communications for American Express, Integrated Payment Systems, First Data Corp. and numerous technology companies. She held various positions throughout her career, including in account management and art direction with advertising agencies and design firms, as well as marketing management for an industrial microcomputer manufacturer in Denver. She is currently on the board of directors for Business Marketing Association's Colorado Chapter. 18. New HMA Consultant Lands $15,000 Deal After Listening To Just One Recording - Jim’s First Client Although Jim has been a full-time marketing consultant for the past seven years, he only recently decided to give the HMA system a try. Because he was busy the day he received his system, he barely had time to listen to the first recording before running out the door to meet with a new prospect. Still, Jim decided to use that meeting to “test drive” the ideas he’d learned in the HMA recording. And he was glad he did. He quickly and easily landed the deal – which will pay him at least $15,000! This short audio contains three phone calls from Jim that reveal the whole story – from the moment he committed to becoming an HMA consultant, to how he landed his first client, you will hear it all. You will also hear how easy it was for him to blend his previous consulting experience with the ideas in the HMA system to form a winning combination. Jim is no stranger to consulting. He has tried Dan Kennedy and Jay Abraham and says he has spent more than $50,000 on his marketing education. But he also says he wishes he had  found the HMA system first because it would have saved him “years and tens of thousands of dollars.” So listen to Jim’s story – it is an inspirational one that shows how even an experienced consultant can learn a thing or two from just one recording in the HMA system.  Note: Jim has since lost this client due to family and personal reasons. However, this was a close one. 19. How I Got My First Client - Stories From HMA Marketing Consultants The most often asked question from most of my students who are starting the marketing consulting businesses is “How do I get my first client?” This question was the catalyst for this series of audio interviews between Richard, existing HMA Consultants, and me about how they got their first clients. Each interview is a gem in and of itself with the HMA Consultants relating their personal experiences with prospects, their first client, and their plans for the future. Each HMA Consultant comes from a different background and had different reasons for becoming an HMA Consultant. As such, you will hear the various ways they are using the HMA System in their businesses. By listening to each of these consultants, you may discover some new tactics to obtain clients for your own Marketing Consulting business. Enjoy! Part One Audio: David David is a seasoned sales person and has done business consulting and development both online and offline for small to medium sized companies. He has a lot of experience in all facets of business consulting, but was intrigued by the philosophy of the HMA System. By becoming an HMA Consultant and using the materials provided, David has found that the HMA System gives him a “system” that weaves all of his other sales, marketing, and consulting skill-sets together, maximizes his business, and makes doing business easier and more effectively. You’ll hear David tell us how he now approaches prospects and closes deals. He also discusses: Pricing strategies for his services Qualifying prospects How a whole career can be made out of just one of the many pieces of the HMA System How easy it is for David now to approach new prospects Part One Audio: Peter Peter was a student of Jay Abraham and Chet Holmes for ten years. He owned and operated several businesses before becoming semi-retired. Peter studied all of the free material about the HMA System and Marketing Consulting available on my website, hardtofindseminars.com. After becoming quite astute and well-versed with what he had learned, he got his first client before becoming an HMA Consultant and obtaining all of the tools that Richard and I make available. His first HMA client was a long-time friend who owned three businesses. The business that they wanted to focus on for growth was a light manufacturing business. You will hear Peter talk about his current association with the lighting business to find sales representatives in several states. Learn how Peter uses the USP when he works with  sales representatives to help them to sell the lighting products more effectively. Peter found that the HMA System gave him a template for his Marketing Consulting business. He states that using the Opportunity Analysis has been very, very successful with prospects. Peter enjoys having a systematized approach that the HMA System provides. Also, listen in as he talks with Richard about the importance of looking for motivated prospects. Dealing with people who are ready to make a change and grow their businesses is the only way to operate. Part One Audio: Bill Bill has been a consultant for many years in the areas of accounting and business IT systems for small to medium sized businesses. His specialty has been mainframe and minicomputer applications. Unfortunately for Bill, these types of systems are being phased out and are being replaced with technology not familiar to him. In trying to plan a new direction for his career, Bill realized that, over the years, he had developed a great amount of expertise in filling the needs of small businesses in the way of marketing. Again, the systematized approach of the HMA System was very appealing to Bill, and prompted him to become an HMA Consultant. Bill frequents a restaurant where he has become friends with the owner. One day, he struck up a conversation with them about growing their business. Having recently bought the restaurant, they had already implemented some small promotions that yielded a good amount of growth for the business. However, they wanted to grow it even more. Bill suggested a couple of ideas that would grow the business without increasing the cost of their advertising. Bill tells us that, throughout his career, the majority of his clients were referred by word of mouth. Because of this, Bill offered to do the first two projects for the restaurant free of charge in hopes that he would get referrals from the restaurant owner. He is currently in the first stages implementing the USP into the restaurant’s current business processes. What are you waiting for? You have all of the tools you need in the recording on this page to get your first client. I hope to have your story here soon! Part One Audio: Matt Matt is an accountant by trade but has always had a passion for marketing. In fact, before he became an HMA Consultant, he used the knowledge he’d gained from studying the work of Jay Abraham, Dan Kennedy, and other marketing gurus to help friends who owned businesses to grow their companies. He always felt that one thing was missing when meeting with his client – a way to put all of his knowledge together into a systematized consulting approach. He had called me for a consultation some time ago to learn more about the HMA System, and subsequently became an HMA Consultant after he learned about all of the resources made available to all HMA Consultants. Another of Matt’s passions is EcoNatural foods and diet supplements. He had become very familiar with the owner of a company that he had been purchasing products from for many years. After studying the HMA System materials, Matt felt that he had been provided with  a turnkey system and all of the tools necessary to make a formal presentation and to conduct an Opportunity Analysis with the owner of the EcoNatural foods business. Needless to say, the EcoNatural food manufacturer became his first client. Matt says that it was easy to close this client because he already had a relationship with him from purchasing his products and having the same passion for EcoNatural foods. In fact, Matt’s advice to new HMA Consultants is to study and learn the HMA System and its tools and then  approach businesses that you know and have a relationship with. After working with these types of clients, you will have the confidence that you need to step up your own marketing efforts by approaching unfamiliar prospects. In this interview, you will also learn about: Potential problems in proceeding with additional projects with current clients who are too busy Making bartering arrangements with clients who may not have enough money to hire a Marketing Consultant Reducing your price per project by obtaining good referrals from companies who cannot afford your services And more little gems of advice! Part Two Audio: Jez Hunt Jez has been a self-employed graphic designer for the past eight years. He purchased the HMA System about eight months ago, but had not focused on it due to his other business. However, he did spent much time going through all of the materials made available to HMA Consultants in an attempt to learn the system and be well-prepared to begin his new Marketing Consulting business. He met an accountant through a networking meeting that he regularly attends. As the two gentlemen became more familiar with one another, Jez found that the accountant had referred Jez to the owner of an auto repair center who wanted to grow his business. In fact, the auto repair center’s owner was expecting Jez’s call! During the call, Jez set up an appointment for the following week to do an Opportunity Analysis. You will hear how Jez planned for the meeting and refreshed himself on the process of doing an Opportunity Analysis. Jez found that it was very easy to take his prospect through the Opportunity Analysis process. Further, he found in this and other Opportunity Analyses he has done since, that using the Opportunity Analysis Worksheet appeared to impress his prospects because he came across as being more professional because he had a “system.” During the Opportunity Analysis with the auto repair shop owner, it became clear that the business had several hidden assets. Taking the advice that he learned from the HMA System materials, he closed all the way through the presentation. It certainly paid off because his prospect was very excited about the possibilities of growing his business throughout the entire meeting. Yes, he was able to close the client! Instead of charging on a per-project basis, Jez offered to perform his services on a retainer basis. Not only does it appeal to Jez to have a regular cash flow, but the client was happy that he did not have to come up with a large lump sum payment. Jez now has two clients, and you will hear him talk about his work with his second client. This client, a design and printing shop, was also referred to him by his friend, the accountant. In fact, all of his prospects have been introduced by word of mouth. Jez has done a few Opportunity Analyses that did not result in a close. Listen as Jez gives his thoughts about possible reasons that they he was not able to close these prospects. Jez talks about his plans for the future of his Marketing Consulting business and how it is important to work with prospects that are eager to grow their businesses. Jez and his two current clients are, indeed, partners in growing their businesses. Lastly, Jez offers some advice for new HMA Consultants: Watch and study the DVD’s and/or listen to audios provided with the HMA System Absorb yourself in what Richard teaches and the advice that he gives Study the Opportunity Analysis and practice it on friends and family to become familiar and comfortable with the process Don’t become disheartened if your Opportunity Analysis does not close every prospect You must look at this process as getting practice and more experience. Besides, not everyone is going to be a proper client for you anyway. Being an HMA Marketing Consultant is fun – so enjoy it! Part Two Audio: Simon R. Simon, a sixteen year old student from New York, has to be one of the most enterprising young people I have ever met. Although he is not an HMA Consultant yet, he plans to be one very soon. Simon has studied all of the free material on the subject of Marketing Consulting available on my website, www.hardtofindseminars.com, and, using the knowledge he gained,  added two clients for whom he will be doing long-term work as their Marketing Consultant. Simon met his first client at his synagogue. Each week, he would talk to the businessmen there about how he was studying marketing. One of the gentlemen he spoke to was intrigued by Simon’s tenacity and offered Simon a job as a Marketing Consultant with his fence business. Simon was up for the challenge. He figured that, even though he was young, he should be able to use his knowledge just as well as someone three times his age. You will hear what Simon proposed to the business owner and how he set up his pricing terms. Listen as Simon tells the story of his initial ideas about growing the business, and how those ideas were rejected by the business owner. Taking an alternative approach, Simon put together a plan to quickly grow the business without his boss having to do a thing. The plan was extremely successful and put lots of money into his boss’ pocket. This tactic established Simon’s credibility so that his boss felt more comfortable trying Simon’s initial marketing ideas. An avid reader of leadership and marketing books, Simon was approached one day as he was leaving the library with a teetering stack of books. He was noticed by a curious businessman about the topics of the books Simon had chosen. After a conversation with the businessman that included Simon giving the gentleman some tips on marketing, the businessman offered Simon a job as Marketing Consultant at his lending business. Finally, Simon gives his best advice for fellow Marketing Consultants to get clients. He states that you must be driven to succeed and be willing to talk to people. He suggests ways to talk to people that will create opportunities for you as a Marketing Consultant. 20. Just in the Nick of Time - Rob’s First Client Rob chose to pay for his HMA system using the payment-plan option because he thought he’d have a client by his second installment. Well, he did not.  He was just about to throw in the towel and send the whole system back when he decided to give it one more try. In this audio you will hear exactly how he landed two clients that day – just in the nick of time. This is a short interview that takes place the same day Rob landed his clients – so you can rest assured that all the details are fresh in his mind. You will hear what worked for him and what didn’t. You will learn how he combined the slide presentation with an idea from Dave Flannery to successfully land his clients. You will hear all about the nervousness he felt during those initial meetings, and how he pushed past those feelings to never let the anxiety show. We all know how difficult learning a new skill can be. However, this interview with Rob shows how having a cool head and a little perseverance will always pay off. Now that he has a taste of success, things are only going to get easier for him. So, sit back and listen to a short story about how Rob never gave up, and landed his first two clients.  21. Rob Hentschel Lands A $10,500 Client I received a call from Rob today with great news about a new client. Three weeks ago Rob was ready to throw in the towel. Today he is on fire! I am so proud of Rob. Hear why in this short eight-minute recording . Enjoy! 22. How To Make $44 Per Cold Call For Your Copywriting Or Consulting Business Even If Nobody Answers When copywriter Joe Ratliff started his HMA consulting business, he had no budget for marketing. However, that didn’t stop him. He came up with a plan that’s simple to use, didn’t cost a thing, and earned him $22,000 right off the bat – an average of $44 per cold call! In this interview, you will hear exactly how he did it. This method works great for both copywriting and consulting. According to Joe, all you will need to get started is a library card, a computer, and a telephone. Joe never uses direct mail, and does not even do cold calling anymore. With his technique, you only make cold calls in the beginning in order to land your first clients. Then with the help of referrals, your business will take off from there. Joe walks you through everything you need to know. He tells you how to find prospects, exactly what to say to them when you talk to them on the phone, and ways to ask for referrals that work. You Will Also Hear: How offering a simple choice to a prospect will get you an appointment more times than not How to use the phrase “Does a $10,000 fee scare you off?” to convey value and qualify prospects all at the same time Why Joe leaves a meeting if anyone asks him for references – and why he thinks you should too Why you should always confirm your appointments and get paid up front Ways to protect your intellectual property and cover your back Why Joe spends $10,000 a year on education Sometimes it’s hard to land your first clients, especially if you don’t have a budget or any experience. However, this interview is a great place to start. It is full of fresh ideas on the process of generating leads and dealing with prospects. So whether you’re just starting out or you just want some new ideas, this audio will get you on your way to making every cold call count.  23. How To Harness The Power Of Word Of Mouth Marketing To Sell Your Product Here is an interview with Bill Bodri on a subject you will not find much information about. It is on proven referral systems. This information, if used properly, will increase your business in a big way. However, first I want to tell you a little bit about Bill’s background. Bill is an expert in marketing, creativity, innovation, and peak human performance with wide international experience in a variety of fields. Bill holds a Master’s degree in engineering, an MBA from Cornell University, and a Master’s degree in clinical nutrition. His background before becoming a private consultant includes positions in management for Booz Allen Hamilton, engineer for Eastman Kodak and IBM, investment strategist for Citibank Asia, director of research for various Wall Street firms, and direct investment specialist for Hong Kong and China. Bill, now living and working between New York, Hong Kong, and Shanghai on a variety of exciting projects, has written a number of management marketing and mind training books including, Kuan Tzu’s Supreme Secret for the Global CEO, How to Write a Million Dollar USP and a variety of health, peak performance and business efficiency, and mental training e-books. In this next recording on creativity and brainstorming, you are going to learn a lot of practical advice that you can use in your consulting business.  You will learn specific techniques that get referrals fast and how to keep them coming in day after day and month after month. You will discover one referral strategy to quickly create a predictable stream of clients for your consulting practice without face-to-face asking. Now you can get all the referrals you can handle without the pain and humiliation of begging. Learn how to get better quality referrals that are hungrier to do business with you. Learn how giving away free gifts brings clients your way.  Learn how to get customers to lend you their Rolodex for the day so you can tap their network of vendors and best clients. 24. The Price Of Success: An Interview On Strategic Pricing Pricing is critical. Most businesspeople know that. Your goods and services are why you are in business to begin with, and pricing them correctly is how you are going to stay in business. Now, even an idiot knows he is not going to stay afloat buying eggs at a dollar each and selling them at $10 a dozen, right? So why is it that so many smart businesspeople think they need to lower their prices in order to stay profitable? There are a many myths floating around the business world about pricing, and that is why this audio is so important. In it, you are going to meet a strategic pricing expert named Larry who will show you exactly how to stay competitive by raising your prices and maintaining your profit margins. Here are a few of the pricing issues covered in this interview: The three basic rules you absolutely must know if you want loyal customers paying premium prices How responding with the word “so…” to shoppers will lead to a sale more often than not What a “price buyer” is, how to spot one, and why you shouldn’t care about pleasing them Why most people don’t really make purchases based on price, even though they think they do – and the actual reasons why they’ll break out their wallets The two things that customers will do to try to beat up a sales rep on price – and the ways you can turn the table on them How increasing volume actually decreases your profit margin and what you should do instead It seems like most people price out of panic. They worry about what their competition is doing. They become intimidated by customers who say they are only going to buy the lowest priced goods. Or, they lower their prices in hopes of making it up in volume. As Larry explains, “Business is a game of margins and not a game of volume. If you maintain margins, you are going to be profitable.” After you listen to this interview, you will know exactly how to do it. Sit back and listen to the most effective ways to price your goods and services from someone who knows. This interview is about an hour long, and after you listen to it you will have a better understanding of how the game of pricing is played – and how to succeed at it.  25. Seven Secrets About Marketing Your Mother Never Told You About You are going to like this recording. We had hundreds of questions for Richard about the HMA system and about the marketing consulting business. Here is Richard, the founder of the HMA system, fielding some tough questions from expert marketing consultants and students from all over the world. It is pure Q&A style. 26. A Short Course On Joint Venture Deal Making And Negotiation Here is an interview with a honest to goodness Joint Venture deal making master we will call Mr. JV. Mr. JV began his career in Joint Ventures 20 years ago in South Africa. He deals mainly with small to medium sized businesses all over the world. If you have been studying business deal making or joint ventures, you will be pleasantly surprised by this interview. Mr. JV. presents joint venturing in a simple, down-to-earth fashion that you will understand and learn a great deal from. You will hear about real life deals with real people in the real world. His international organization teaches people how to broker joint venture deals with no risk and unlimited opportunity. He teaches students how to link people together and to get paid for it by using existing resources. In this interview, you will learn how to position yourself as a “middle man” for setting up deals where you share the profits. If you are a business owner, you will learn how to arrange a joint venture deal for yourself.  You will learn how to think logically about removing cost and risk for each deal you make. Learn how to master strategic issues such as: What is fair for each person involved? How is true profit calculated? How will each person will be paid? When should each person  be paid? You will hear why joint ventures are more about psychology and human nature than mere contracts. Since human nature is so important in the creation and success of joint ventures, you will have to be realistic and not expect every deal to go smoothly. Each player in a deal must go into the venture with the optimism that it will last for a long time. If you want to learn a way to restore your financial dignity, joint ventures can be a great solution. If you are a senior who wants to work but can’t get a job, or a young person coming out of school with no experience, or a person who has been laid off from your job, or even just someone who wants to improve their lifestyle and not be locked in sitting behind a desk, keep reading. Being an effective joint venture deal maker may be for you. You do not have to be a salesperson. It is about understanding. If you help someone to get what they want, you can get paid for it. In addition to this interview, you will learn about ongoing education and support for people who want to create financial independence using joint ventures. Each of these resources holds a wealth of free information about joint ventures and about his programs and philosophies. 27. How To Take Back Your Mind: A Challenge To America If you don't have the right attitude before listening to any of the audio recordings on my site, they won't do you a bit of good. So the first thing you need to do to be successful is to get your attitude right. Because if you are not right on the inside, you are not going to be right on the outside. Without the right attitude, what you hear on hardtofindseminars.com will go in one ear and out the other. I do not want that to happen to you. Life is short, and I would rather you do not waste your time. This short nine-minute recording is about how to get your attitude right. It is about how to take back your mind. It is about belief and cultivating faith in yourself. It is the shortest audio recording on my site, yet the most powerful. That is why it is first on this page. This message has been used to motivate thousands of people all over the world. It is recognized as one of the most dynamic motivational talks ever made. I hope it will inspire you to listen to many of my other audio recordings. I hope it will give you the courage to believe in yourself. All the tools for success are here at hardtofindseminar.com, but you must be in the right mind to genuinely hear the information. The man who gave this speech took $5,000 and turned it into $300 million in five years. He netted over $30 million, created over 800 millionaires, and created over 78 corporations. How did he do it? It all started with this message. 28. Hidden Keys To Protecting Your Financial Assets Gary C, CEP®, MCEP, EPS, CSA®, RFC, CCA™, CEA™, CEA® is one of the most knowledgeable people I have ever met when it comes to the subject of asset protection. This interview is based on Gary's decades of personal and professional experience. Gary was a business owner first before he became an asset protectionist. He has learned how to protect his assets through real world experience, not just theory. In this seminar, special emphasis is placed on the mechanics of  various entities including much needed information on business structures like: 1) Sole Proprietorships 2) Partnerships 3) Corporations 4) Limited Partnerships 5) Limited Liability Companies 6) Trusts 7) Retirement Plans  (8 Foreign Corporations as Entities, and more. You will hear how to survive lawsuits, frustrate creditors, and discourage predatory litigation. You will discover how you can go bankrupt but still legally prosper and get on with your life. Gary also discusses how being on disability or being on Social Security does not mean that you can’t earn more money. You will also learn some strategies to protect your assets if you are a rental property owner or if you are in the process of developing raw land. It all has to do with creating multiple, separate Limited Liability Companies. Listen carefully as Gary gives a detailed explanation of how you can buy a home at a 70% discount both ethically and legally. There are too many jewels in this interview on Asset Protection to list here so I strongly advise that you listen more than once. After your mind stops reeling with the possibilities, I have no doubt that you will be investigating some of Gary’s strategies in more detail. Enjoy! 29. How To Trade For Goods And Services Using Organized Barter Have you ever been curious about the organized barter industry and how it can help your business make more money, save more money, get more customers, and get more referrals? If so, then it would behoove you to listen to this exciting interview that I did with a gentleman named Art. Art is an expert in the organized barter industry and introduced me to barter more than ten years ago. He is currently a Membership Director at one of the largest barter organizations in the United States and, believe me, Art knows what he’s talking about! In this interview with Art, we discuss: The definition of organized barter and how it is actually government-recognized legal currency between business owners Reasons why a business should consider joining a barter exchange Which types of businesses excel most with barter, versus businesses that do not. Here, Art explains how even businesses that might have a harder time with barter can get creative using barter to obtain new customers and utilize excess goods and services in trade What a trade bank is and how it is much more advantageous to use one instead of doing on-on-one trades What the most popular goods and services that members of barter exchanges like to use their trade dollars for Ways you can convert your trade dollars back into cash How to choose the best barter exchange for you and your business as well as where to look online, and what the best barter exchanges are in Art’s opinion Tax consequences for members of barter exchanges What “scrip” is and how you can use it in your business to get lots of new customers And so many more details about barter that you will learn in this interview! 30. Learn How to Incorporate Your Consulting Practice in Nevada This recording is for US based HMA Consultants. Learn how to incorporate your consulting business in Nevada. This recording will give you some of the best advice available about incorporating your consulting practice in Nevada. This audio is from one of the country’s most prominent Nevada business advisors. You will learn how to protect yourself and your assets against lawsuits, and the essential components necessary to build an effective wealth-maximization strategy for your business. It is an easy listen, informative, and will save your business both time and money. Learn how to keep your consulting business on the path to success. You will learn how a Nevada corporation can give you more privacy, greater asset and lawsuit protection, lower taxes, nominal up-front capital, minimal filing requirements, and business ethics policy. Do a search on Google for these services and you will find hundreds of consultants that can set this up for you. But if you want my personal recommendation for a consultant, , send me an email and I will give you the number of my corporate consultant.  If you need more advice on this, call my good friend Debbie Kusiak at +1(360)502-2202. Tell her I sent you and you'll be treated like GOLD. 31. How the HMA System Can Help You Turn Your Luck Around Jez Hunt bought the HMA system two years ago but never did anything with it. Then one day he got an unexpected bill for $8,500 pounds (more than $17,000 US) and was given only eight weeks to pay it off. Jez knew he had to do something. So he picked up his HMA system, switched himself into overdrive, and ended up changing his luck and his life. Not only was he able to pay off his bill on time, but Jez is now picking and choosing his clients, is about to conduct a two-day seminar workshop on direct marketing (charging 2,000 pounds a person), and is starting to charge his clients a monthly fee for his services. When you listen to Jez’s story, you will realize you can do it, too. All you really have to do is try. Listen to the keys to Jez’s success: How he got his three big clients and how he has eight new appointments set up for the next two weeks How Jez “takes the sale away” from prospects during the Opportunity Analysis – and makes them more interested The incentive he uses to get more referrals than he needs – try this and you may never have to cold call again How he pre-qualifies prospects by asking them seemingly innocent questions about their businesses during normal conversations How he is tweaking his HMA system to make it 12 modules – so he can charge clients for one a month and have a steady, monthly income The USP he uses for his HMA business that works better for him than the usual “20% in 20 days.” Jez did not pick up the HMA system and start doing everything right his first time out. In fact, you will hear how one of his mistakes landed him a legal letter from the Yellow Pages. However, Jez is quick to point out that it does not matter whether you are doing things right or not. It only matters that you are getting yourself out there and trying. And before you know it, you will be landing clients, gaining confidence and changing your luck and life too. 32. More Keys To Better Referral Marketing Referrals are one of the most powerful tools for growing your business. They are cheaper than advertising and cold calling and work a lot better. Without referrals, you are pretty much just making cold calls. In this interview you will meet another one of my Referral Marketing Pros who is going to show you some more ways to use referrals for your consulting business – including how to get more referrals, how to set up a referral system, and how to use referrals more efficiently. You’ll Also Hear: Great tips on how to work the crowd at the Chamber of Commerce  to get people excited about your business while you’re also getting their contact information What it means to “look beyond the face in front of you,” why you should always be doing that, and ways to leverage every connection What the “four levels of customer expectations” are, and why you should always be striving to exceed them What to do with newly collected business cards so you don’t blow the sale or the possible referral Why you should try to find alliances with competitors and customers – and examples of how to do that Why you should be careful when giving out incentives for referrals, and what this marketing pro does instead The bottom line about HMA referrals is that you have to ask for them in order to get them. You will hear all about how to do that in this interview. So sit back and listen to an internationally acclaimed speaker who has written more than 60 training programs and coaching guides. Before you know it, you will have referral marketing down to a science.  33. Doing Homework Pays Off: The Story Of Robert Newhart’s First Client (Part Two) Robert Newhart is a new HMA consultant who landed four appointments right away. However, before he met with the owner of a natural fragrance business, he decided to do a little homework beforehand by looking over the company’s website. He was glad he did. The first question the owner asked him was, “So, what do you know about my company?” Robert impressed the business owner with his knowledge of the company, then segued into an amazing Opportunity Analysis that included numbered pages and an official guarantee. Needless to say, he landed his first client no problem. In this quick interview, you’ll hear all the details of that all-important first deal – including how he set up his appointments, how much it cost him, what he said and did to impress his client, and how he sealed the deal. Congratulations Robert. 34. How To Position Yourself As The Obvious Expert And Grow Your Consulting Practice The Easy Way When Elsom Eldridge first opened his consulting practice, he did what most people do – he mailed out promotional brochures to potential customers, and then waited for the results to pour in. However, they never did, and he ended up losing thousands of dollars on the mailing. Needless to say, Elsom was frustrated and confused. Fortunately though, he met a guy who specialized in building consulting practices. That meeting changed Elsom’s life because he learned he needed to position himself as an expert in his field, and he learned exactly how to do it. Now, Elsom goes around sharing that knowledge with others. According to him, everyone is an expert at something. The goal is to expand on that expertise so that you become the “obvious expert” – someone people naturally think of when they need services in your field. In this audio presentation, you will hear exactly how to do that. You’ll Also Hear: Elsom’s easy 12-step formula that will take you from “newbie” to expert in less than a year How to set achievable goals that will keep you on track and in business without feeling overwhelmed How to use service clubs to promote yourself for free, and some tips for getting a 14% response rate Tricks for getting your promotional material out of the trashcans and into the hands (and bookshelves) of the decision makers How to write a book in under a year and publish it for pennies How to use the media to get free publicity for your business And much, much more! This audio is an absolute necessity for HMA students because the ideas outlined in the presentation can be directly applied to your practice. If you follow Elsom’s steps, you will easily be able to grow your business in little or no time with little or no money. Everyone knows you need to promote a business in order to grow it, but if you do it the wrong way, you will just be wasting your time and money. However, if you become the obvious expert, you’ll have more clients, be able to charge higher fees, and receive all the referrals you need. So sit back and listen to how to become that go-to expert for your consulting practice. It is easier than you think. 35. How To Sell Your Business For Top Dollar In this interview, you will meet an expert who helps business owners sell their businesses for the highest amount possible. According to him, 75% of all businesses on the market today would not sell. Of the 25% that do, only about 1% sell for a good price. However, there are steps you can take right now that will help your business to draw top dollar in the future, and in this interview you will hear all about those steps. This expert knows what he is talking about. He’s consistently sold his businesses for more than the competition. In fact, he once sold a business that was valued at $800,000 for $2 million. He tells you exactly how he did it – how he found the right kind of investors for the sale, packaged and positioned the business so it was at its best, and created a sense of urgency that made for a bidding war. According to him, business owners should be thinking about an exit strategy like that one right from the beginning. It takes a little visualization, research, and planning, but it’s well worth the effort. Key Concepts From This Interview: Why it is important to differentiate yourself from the business down the street – and ways to do that Why you should know what your industry stats are and ways to consistently beat them What key components a business must have in order to attract potential buyers Ways to sell your business without the hassle of a broker (who may just want to sell for any price) Why it is important to get your business evaluated before you sell – and why you may not want to go with a no-name company What banks are looking at when evaluating a business – know this and your business will be attractive to people who need financing too Ideally, you should be prepping your business for the market when you first start out. However, don’t worry if you haven’t. According to the business-selling expert, it is never too late to begin, and he specializes in helping business owners at all stages of the game. So if you own a business or are thinking about owning one, this interview is for you. You will find many useful tips on how to get top dollar for your business in any market and any economy. Enjoy! 36. How To Add A New Dimension To Your HMA Practice By Becoming A Life Coach If you are looking for a fresh perspective on the consulting business or just some added income, this is the interview for you. In it you’ll hear from Dave Wood, a consultant and life coach, who is going to tell you exactly how to boost your HMA practice by adding life-coaching services to it. Even though personal coaching is a lot different from business consulting, both deal with helping clients set and achieve goals. Dave has found that more and more businesses are using coaching to improve their bottom lines. So in this interview, you will hear all about the life coaching business, how Dave makes six-figures doing it, and how to apply some of the concepts to your HMA practice. You Will Also Hear: What coaching provides for clients and how to show them the benefits of signing on for sessions How to get your first client as a life coach – and how much to charge How to start coaching in less than a week, and Dave’s process for getting top dollar for his services What problems new coaches typically experience and how to overcome them What happens if someone flakes out on a session? How to get clients, how to ask for your fees, and how to handle objections Why it is a mistake to charge per session and what Dave recommends instead Dave meets with clients over the phone for just half an hour a week, three times a month and charges more than $1,000 a month for his services. However, he never pushes prospects into becoming clients. You will hear how he lands all the clients he needs by using a no-pressure approach. So whether you’re interested in life coaching as a side job or as a way to enhance your HMA practice, you’ll want to give this interview a listen. It offers some new ideas on standard consulting – and some new opportunities too. 37. Robert Clay Interview Robert Clay is the founder and CEO of DSP Solutions, U.K. Limited. He’s an author, speaker, and designer of world class, low risk and high return marketing strategies. The purpose of this interview is to expose you, the HMA Consultant, to other marketing consultants – consultants who are maybe doing things a little bit different but some of the same things you are doing in your HMA practice. It is also to broaden your horizons and show you the potential in this business. Wait until you hear the stories and wait until you hear me uncover Robert’s system for generating very high paying clients. You will hear how he’s using seminars to generate these clients in the most efficient manner. Robert has an amazing history. He started his career at 19, with no capital, and in three years he started a business that achieved 40% penetration of initial market potential compared to just 17% nationally for all other brands combined. He achieved massive press from coverage in the Sunday Times, Sunday Telegraph, Guardian, Observer, and many other regional newspapers and industry publications. Then, at 23, he started franchising. He ran successful marketing campaigns which took his business to #3in the U.K. within three years with other franchises worldwide. He invented the glass sun roof as we know it today, creating from scratch a market in the U.K. for more than 250,000 units a year. Within three years  his invention became the third largest sun roof manufacturer in Europe. Eventually he sold both of these businesses to one of the largest companies in Europe, and was instrumental in taking that business to #1 in its field in the world in  only four years. He started consulting with other entrepreneurs and business owners, clarifying and demystifying their marketing strategies and transforming their thinking and business results. In 2000, he set up his own consulting firm DSP  as an experiment, and has since helped hundreds of businesses to transform their marketing and business fortunes using low risk, high return marketing strategies. Some of his successes include helping a number of business startups to achieve market leadership  in their field anywhere in the world. One such startup was the national Ernst & Young Entrepreneur of the Year Award winner in 2002 that later appeared on the Sunday Times Rich List and sold out in December of 2007 for £75 million. Another startup was the Entrepreneur of the Year runner-up the same year. Yet another award-winning client went from startup to £100 million revenue in seven years. Over the last ten years, DSP has developed a unique and priceless 250,000 page Knowledge Base detailing best marketing practices worldwide in every conceivable industry. Robert continually writes books and regular columns in magazines and newspapers. He’s a highly regarded keynote speaker, meeting or exceeding 99.7% of audience expectations. He runs regular workshops with  entrepreneurs. His specialty is in designing low risk, high return marketing strategies for entrepreneurial businesses. He is a provider of knowledge and facilitation in the area of customer acquisition, better conversion of leads to clients, customer retention, increased transaction value, and increased transaction frequency. He runs regular seminars and workshops. He masterminds, creates, implements, and sustains all marketing activities for a limited number of clients without charging a fee but being paid out of the increased profits. I know you’re going to benefit immensely from this interview. I know this is only going to broaden your horizons and show you how other big players are making it in the consulting business, and that you can, too. Now let’s get going. 38. The Numbers Behind The Michael Senoff And Alex Mandossian Teleseminar This was a two hour JV Promotion I did with Alex Mandossian for his Teleseminar Secrets course. It sells for about $2500. He is very good at what he does and you'll hear two hours of him at his best. Here is a rundown of the numbers - but try and keep this information to yourself. I sent out six promotional emails to my list announcing and promoting the teleseminar. Each email generated about 65 people to register for the call, and I have 12,000 on my email list. After all six promotional emails went out, I had about 400 people registered for the call. Keep in mind, this was all new to me, and I was putting this all to the test. One thing I did learn is this: Most people think they promote too much, but in reality are not promoting near enough. I was a bit disappointed with only having 112 people show up for the call, but this call generated $7500 is sales. Alex has made big money by hosting teleseminars with world-renowned thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, T. Harv Eker, Lisa Nichols, Michael Masterson, Joe Vitale, Loral Langemeier, Bob Proctor, Michael Gerber, Jay Abraham, Vic Conant, Julie Andrews, Ivan Misner, Berny Dohrmann, Donald Trump, and others. These guys have huge lists. I was acting as an affiliate with Alex, and earned 50% commission on the promotion. Assuming that the three orders that came in do not cancel, the two-hour call netted me $3500. That is $1750 for each hour. Not too bad. This is only from the live calls. I expect at least another three or four orders from the replay. Now, imagine if I had a list of 120,000. A call like this with a list of 120,000 would have generated $75,000 in gross sales, netting me $37,500 for two hours of work. There is something to be said for the live teleseminar, and you can bet I am going to be going after some big names and lists. It takes about the same effort to set one of these calls up with someone with a list of 10,000 as it does with a list of 100,000. This teleseminar has changed the way I do business. I would love for a few of my HMA consultants to take this journey with me in December. I am going to grill Alex for every detail there is to know about this business. I have paid for his December training, and I have been studying his methods and am excited to learn more. If you have any questions about my experience at Alex's December training, feel free to contact me. Alex also uses a three question method for setting up teleseminars with list owners that is perfect for getting prospects as HMA consulting clients. You will hear all about it in the teleseminar. Enjoy it and take notes. I have listened to this five times so far, and each time I get more and more out of it. This will work for you and your consulting business if you put it into action. Additional update: As one of the top 10 affiliates for Alex Mandosian's Teleseminar Secrets, I did have some challenges with him and his team. My biggest problem was that I was promised a mail out to his entire list that I believe he failed to deliver on. In addition, I felt that he did some very questionable web practices to conceal tracking and the ability for me to get the promotion that was promised. I cannot deny the use of teleseminars in today's Internet world. However, I would proceed with caution when working with Alex and his group. The refund for his Teleseminar Secrets was very high. I have learned from his system, but I am going to go back to my way of delivering audio content. People want it now, and they want the info when it works with their time schedule. If you need to talk to me about any of my experiences with Alex and his team, I will be happy to share with you. 39. How To Use Your HMA Practice As A Bank And Buy Companies Without Using Cash Even though Chris was having no problems finding clients and making thousands of dollars per HMA step, it was not nearly the kind of money he wanted from his consulting practice. So he decided to get a little creative. Now when Chris finds a company that can significantly and quickly benefit from the HMA system, he is no longer looking to get fees from them. He is looking to acquire the company itself. It all started when Chris noticed a trend in the business community. He started seeing more and more “baby boomer” owners looking to hand off their businesses and retire without losing their shirts. Chris also noticed these business owners were very realistic about their options in today’s economy and were more than open to less-than-traditional buyout offers. That is where the HMA system comes in. Chris uses only the revenue generated by his HMA steps to buy out companies. He simply makes a deal with the business owners that any money generated in excess of their current operating margins goes toward the acquisition of their company. In this audio, you will hear all the details of these unusual buy-outs, and how you can easily start making them, too. You Will Also Hear: Exactly how Chris buys out a company from start to finish, including where he finds the businesses and how he closes his deals What criteria Chris looks for in potential companies, and how he analyzes and tests them before he jumps in Why you’ll want to assemble a team for your buyouts and how to do it effectively and efficiently What risks you can expect and ways to mitigate them How to tell business owners that you’d like to acquire their companies using untraditional methods and how to negotiate those deals All about the “out” clauses involved in the sale – and how to make sure you are never working for nothing Who pays to put the money into the company to get the HMA steps going, and what happens if there are silent shareholders or the business has a lien Chris’ method essentially joins the HMA and  Art Hamel systems into one, , creating a powerful combination that allows you to have access to hundreds of thousands of dollars in company profits without needing to put any cash down to do it. The potential here is limitless. Now is the perfect time to get started – with more and more businesses experiencing cash flow problems while their “baby boomer” owners are looking to get out. So even if you are not sure buying out businesses is for you, you may want to give this hour-long audio a listen.  40. How To Pack A Workshop, Turn 35% Of Your Audience Into Clients And Make Thousands A Month For Your Consulting Practice After the company David worked for went under and he lost his high-paying sales job, he knew he could not start at the bottom again with another company – working 70 hours a week for peanuts just to prove himself. So even though he had a family to support and a huge mortgage to pay, he decided to go the marketing consultant route. No one thought he would make it. However, he did. In fact, at his peak, David was making $190,000 a month. Now he teaches others how to do it, too. In this audio, you’ll hear all about it. David says he finds most of his clients running educational workshops on Internet marketing. Because he outsources most of the work, he can concentrate his time on landing clients and upselling them on services. In this audio, you will hear how he runs his workshops, how he always has a full house – and how he lands clients to make thousands of dollars a month. You Will Also Hear: All about the untapped markets hungry for consulting services, how to market your workshops to them, and approaches for landing 35% of your audience Exactly how David runs his seminars, from the quiz at the beginning to the closer at the end – and why he says you should never try to pitch anything during your workshops A word-for-word script on how David follows up with his prospects and turns them into clients The services you’ll want to upsell your clients to, how to outsource the work, how much you can expect to pay for the outsourcing, and how to keep your clients oblivious to the process What you need to do to prepare for a successful seminar How to set up JV deals for your workshops – and where to find the endorsements that work If done right, running workshops can be a great way to make much money for your consulting practice. David has it down to a science. By using an approach that stresses education above sales pitches, he finds he is landing more eager, qualified clients. Because he can outsource much of the work, he makes a lot more money than he ever did at his old sales job. In this audio, you’ll hear how you can do it, too. 41. What Every Consultant Should Be Doing Today: Going Where The Opportunities Take You The HMA System has been around for 20 years and has seen many recessions. Fortunately, the system's  flexibility allows it to bend with different needs, ideas, and economies. And the best part is – there’s no overhead, so the money you generate is all yours. The hardest part is getting started. In this two-part conference call, you will hear Richard answer today’s most pressing questions about everything from landing first clients to marketing your business. Part One: Tips And Clarity On Pricing, Tracking Results And Marketing Your Practice According to Richard, your fees are almost completely related to the demand you create for yourself. If you are doing a lot of marketing, the demand for your work will go up – and so will your prices. In Part One, you will hear how to create that kind of demand. You Will Also Hear: All about education marketing and how to create a series of free reports designed to educate consumers and sell without selling What kinds of clients to look for in this economy that will be able to benefit from the HMA System – and be able to pay for the steps What you should know about “business alliance discounts” and ways to make sure the business alliance lives up to their end of the deal All about workshops -How to fill the room and know what to charge How to hook up with a third party endorsement – and avoid cold calling all together Great ideas for landing first clients and Richard’s most recent recommendations for marketing books you will want to check out What three numbers you need to get from your clients in order to track the results of your HMA steps Part Two: Always Look For Opportunities Even though Richard has been a face-to-face kind of consultant in the past, he admits he’s doing more work from the comfort of his own computer. And in Part Two, you’ll hear all about how Richard continues to look for new opportunities and how you should, too. You’ll Also Hear: Examples of some times when Richard could not deliver the kind of results he said he would – and why A word-for-word script for reassuring clients that your lack of experience is not going to be a problem at all The two most common objections to the HMA System and what to say that may just change a few minds How to put together contingency deals – exactly what the offer should be,  and how to track it How to make sure you are controlling the leads in any deal The best qualifying questions to know if you have a good prospect or not Richard has been an HMA consultant through all kinds of recessions and says he has never been affected by the economy, and you won’t either – unless you let it affect your attitude. In fact, you may find that the industries that said “No, thanks” to the HMA System before the economic slump, are now some of the best prospects. In this audio you will hear how to find them, meet their needs, and go where the opportunities take you. IMPORTANT:  If you have any additional questions please submit them to www.AskRichardJohnson.com. 42. How To Sell Consulting Services to Doctors (Part One) Secrets Every HMA Consultant Should Know About Marketing To Doctors Jeff has been a successful marketing consultant in the medical field for years. Although he admits he has made every mistake in the book, he also says his success has come from studying the fundamentals of marketing. As a result, he helped save a hospital from closing, helped laser manufacturers sell their expensive equipment to doctors, and helped doctors know how to have successful, moneymaking medical centers. Jeff specializes in lasers. Because laser treatments are expensive and require more than one visit, Jeff always pre-qualifies his prospects and gives away free consultations. In this two-part audio, you will hear how he gets a 92% conversion rate! Part One: Sometimes You Have To Take A Risk Jeff’s consulting practice did not succeed overnight. In fact, he started out in the billing department of a small hospital. Although he eventually became very successful running laser centers, he felt like he never had time for his family. So he made a risky decision to try consulting, and has never looked back! In Part One, you will hear all about his amazing story, along with the lessons he has learned along the way, including: Why Jeff believes in building a team and how he keeps everybody motivated and on task How Jeff used his staff to help him save a dying hospital – and happened upon an idea that changed his life How he convinces doctors they need to market their centers beyond the typical Yellow Pages ad The marketing techniques Jeff learned from Jay Abraham and how he applied them to his work How Jeff landed his biggest marketing success by accident with a combination of paid advertising and free publicity 43. How To Sell Consulting Services To Doctors (Part Two) Jeff hated asking prospects if they wanted to get started on their expensive laser treatments right away. Although he knew he needed to ask that question in order to capitalize on the “impulse buy,” he just couldn’t get himself to do it. Fortunately, he stumbled on a way around his fears. He found that if prospects thought they were “locking in” a price, they wanted to jump on the treatments right away, without Jeff ever needing to ask them a thing. In fact, Jeff says he closes 75% of his prospects on the same day as their free consultations. In Part Two, you will hear all about it. Part Two: How To Capitalize On The “Impulse Buy” Without Ever Asking For It You’ll Also Hear: How Jeff landed his first consulting clients Why Jeff never charges for a consultation, and believes you shouldn’t either How he qualifies prospects over the phone quickly and effectively Why Jeff believes clients should always pay as they go instead of doing any package-deal pricing The deal Jeff made with doctors that allowed them to test-drive his product – while paying him half of their earnings while they did it! How he convinces doctors that they need a marketing coordinator if they want to have a successful laser center Because Jeff studied the fundamentals of marketing, he knows he’s not selling lasers or laser treatments - he’s selling opportunities! That’s why his marketing techniques have helped to grow medical centers all over. In this audio, you’ll hear exactly how he applied those fundamentals in the medical field, and how you can possibly do it, too. 44. How To Go From “Laid-Off Victim Of The Economy” To Successful Marketing Consultant In Just A Few Months When HMA consultant Jamie Siracusa lost his job as a salesman because of the economy, he did not start looking for another sales position to take its place. He was sick of driving five hours for sales calls that only lasted half an hour. He was sick of being away from home days per week. He needed a change. So he decided to give the HMA System a try. After devouring the material for a couple of weeks, he hit the ground running and has never looked back. Now he has two clients, has become somewhat of an overnight “Obvious Expert” in his community, and has turned an old office center into what he calls a “Small Business Success Incubator”  that launched with a standing-room-only crowd, coverage from the local TV station, and the mayor himself introducing it! It all started when Jamie’s neighbor asked him what he was doing right now, and was so impressed with his response that he became his first client. In this quick audio, you will hear how Jamie did it, and how you can do it, too. You Will Also Learn: How Jamie approached his neighbor and what he said that impressed him into becoming a client What agreement Jamie made with a start-up company that included a backend deal and part of the gross sales All about Jamie’s “Success Incubator” and how he was able to spot that asset and make the most of that opportunity How Jamie ran a Strategic Networking Power Hour and a Marketing and Advertising Round Table to help make his Success Incubator the success it is How he joined forces with a local radio station to run a series of success stories that also make him look like an Obvious Expert – and other things Jamie is working on today This is a short audio, but it is full of tips, tricks and insights that will help to make your HMA practice a success, whether you are a new consultant or an experienced veteran. 45. How To Get Unlimited Financing For Your Business Without Ever Touching Your Personal Credit Whether you own a business or are just thinking about owning one, this interview is for you. It is all about how to get financing for business ventures without ever having to dip into your personal funds. That means you will never have to refinance your home, max out your credit cards or beg your friends and family for business money again. In fact, according to the Money Man, if you properly separate your personal credit from your business credit, not only will you have money at your fingertips, but you will also be getting loans at better rates – and you will not be putting your family’s finances at risk if your business deals go south! Because business credit is separate from personal credit, you can obtain good business credit no matter how bad your personal credit is. However, it is not going to happen overnight. It is a process that takes a little time. Inthis audio, you will hear the steps you will need to take in order to build a good business score. If you do everything the right way, eventually you will be able to get unlimited, no-hassle financing you probably thought only rich people got. Key Concepts Discussed in the Audio: What business entities qualify for the business credit that doesn’t require a personal guarantee How to make sure you apply for business credit correctly – if you do not cross your “T”s and dot your “I”s in just the right way when setting up your business files, your company could be red flagged by banks! What a personal-debt-to-income ratio is, what you will want yours to look like, and who will be checking it What an unsecured line of credit is – and how to get one How to use secured CDs as incentives for banks to lend you more money What trade credit is and how to use it as a stepping stone to business credit How to obtain a business credit score that banks will drool over Business credit is a lot different from personal credit. It does not just create itself. You have to apply for it and use it in order for it to grow. The Money Man will assist you in every step of the business credit process. With his four-tiered system of credit building, you will be receiving unlimited cash credit before you know it. Because you do not pay interest until you use the money, you can have access to funds whenever that chance-of-a-lifetime business opportunity comes up. So even if you do not think you need business credit right now, you may want to give this recording a listen. Enjoy! 46. How To Get Maximum Profits From Your Yellow Page Advertising At Dirt-Cheap Prices This is a call I did with one of the world's top yellow page advertising experts. Learn the mindset of a yellow page advertiser and how to use it to your advantage, as well as some little-known ways to selling consulting services to the yellow page advertiser. This is some great stuff.  47. How To Buy Newspaper Ad Space - Without Losing The Shirt Off Your Back (Part One) This is an exclusive interview with Greg G, founder of a newspaper consulting firm, and is chocked-full of insider tips of how you can get the best rates in newspaper advertising to help you grow your business to the fullest. Greg worked in the newspaper industry for more than 20 years and was Vice President of Circulation for the Lexington Herald Leader, an integral member of the second largest newspaper group in the country. We discuss the life of a newspaper advertising representative and how they have evolved from being mere order takers to being highly educated and knowledgeable professionals in both advertising and marketing. You will hear what motivates a sales rep and what their responsibilities are to the newspaper as well as to their customers. You will want to take notes when Greg and I talk about why it is extremely important to develop a good working relationship with your ad representative and why you need to be honest about your budget and what you want to achieve in your advertising. Other insider secrets to listen for are: How you can get a full page ad for the price of a quarter-page ad Becoming aware of stand-by sales What remnant sales are and how to negotiate them Using giveaways to anchor your ad space How to negotiate getting a low “12 times” rate for a one-time trial ad Getting to know who to contact in the newspaper’s newsroom in order to use the calendar section of the newspaper to advertise your business through announcements and sponsoring of events. And much, much more! This interview is a great opportunity to get to know how a newspaper’s sales department is organized and segmented. I hope it will get you excited about the possibilities of advertising in newspapers for a lot less money than you ever dreamed. 48. How To Buy Newspaper Ad Space - Without Losing The Shirt Off Your Back (Part Two) Jim H, the ad director at a large Arizona newspaper, has been in the newspaper advertising business for 25 years. In this exclusive interview with Jim, we discuss things to be aware of when you decide to advertise in a newspaper: Beware of ad reps telling you the cumulative audience rather than the research-based audience of the newspaper or segments within the newspaper You must know the audience that you want to reach. Within this, you need to know if your audience is specific to a geographic location You must know how good the newspaper’s “zoning” capabilities are. If your audience is within a certain geographical area, your ads should be able to be printed and/or sent to only people in that geography How to get local ad rates if you plan to advertise in a newspaper out of your geographical area Being aware of “products” that a newspaper ad rep may try to sell you just to make his ad quota Tips about new online services that you can use in your business to advertise or use to research how your competitors are advertising Ways that you can negotiate with your ad rep so that your advertising budget is not wasted This interview will arm you with important ammunition in order to make your newspaper advertisements successful. 49. The Matt Pepol Project The Matt Pepol project, like the Kevin Fort Project, is an ongoing series of audio interviews with new HMA Consultant Mr. Matt Pepol. He has agreed to let me capture his path to becoming a successful HMA Consultant. In this series of calls, you will experience what it's like to start and grow into a successful consultant. You will hear all the real world challenges, objections and triumphs as it happens. At the same time, you will hear Richard and I consulting with Matt throughout this progress. These interactive training sessions are a powerful way to learn the consulting business. Here is the first of a three-part USP training with HMA consultant Matt Pepol. Matt had acquired two new clients and was ready to deliver the USP. He called me to make sure he was on the right track. Matt had several concerns and questions for Richard about his USP project as well. In this interview, you will hear Matt, Richard, and discuss all of Matt's concerns, as well as some insights into developing the USP when companies have many different segments of business. I think you will find this real live case study enlightening, and will help you in developing stronger, more accurate USPs. 50. The Kevin Fort Project (Part One) Kevin Fort is a fairly new HMA Consultant who I recently called just to see how he was doing and if there was anything I could do to assist him in gearing up for success. I found that, in fact, things were starting to pick up for Kevin and this was great news! He had hired a part time telemarketer for a short time to help him to find some prospects that he could follow-up with. I was really impressed with his description of the training program he developed to familiarize his employee with the HMA System and telemarketing in general. It was very thorough, and I think that any new HMA Consultant would be interested in Kevin’s methodology. We also discuss a very valuable service that Kevin could subscribe to which would allow him to track and monitor his telemarketer’s activities. This is a good investment for any business that uses telemarketers to generate prospects. Since Kevin is beginning to meet with prospects to do Opportunity Analyses, he had some questions about how Richard’s total exponential growth examples are calculated and could be explained. After we had some fun figuring out Richard’s example calculation of exponential growth, I told Kevin about the fantastic sales tool for HMA Consultants that is currently available online. If you go to www.hardtofindseminars.com/advertising-secrets, you can view an extensive presentation of the HMA System that I developed using a role-playing exercise with Richard. In my conversation with Kevin, I explained to him how I could have this presentation customized for him (or any HMA Consultant) at no cost. When you have this all-inclusive presentation customized for you and your business, you can use it easily in meetings with prospects –  especially if you are talking to a prospect over the phone and want to use the presentation to explain the HMA System and how it can grow any business. Let the presentation make the sale! Kevin’s positive attitude and excitement about the HMA System will rub off on you so have fun as you listen to this conversation and keep me posted with your success!  51. The Kevin Fort Project (Part Two) This interview with Kevin occurred shortly after he began growing his HMA consulting business. Kevin held his first seminar at a local hotel. You will hear how he prepared for his presentation, what media his presentation consisted of, and what Kevin’s end goal of the seminar was – namely to set up Opportunity Analyses with each of the attendees. Although only a small number of people attended the seminar, a high percentage of the attendees scheduled an Opportunity Analysis with him. We talk about a few of Kevin’s prospective clients and the reasons that they chose to have Kevin do an Opportunity Analysis with them. You’ll hear how Kevin was able to uncover some of the hidden marketing assets that these prospects had. Kevin’s experience so far is that it is relatively easy to get a business owner to agree to an Opportunity Analysis. The problem that he needed help with was that, although the prospect may be very interested, once Kevin discusses his fees, most prospects say that they couldn’t afford his services. Listen to my suggestion that perhaps Kevin was not “closing the deal” all the way though the Opportunity Analysis phase. Kevin thought that might be part of the problem and we discuss ways to do this more effectively. We talk about one prospect, a chiropractor, in great detail. This gentleman has some great hidden marketing assets and appears to be interested enough in the HMA system that he may become Kevin’s first client. Listen to my suggestions on how Kevin could close the deal by negotiating different types of contingency plans so that payment for Kevin’s services would not be so painful for the client. You’ll also hear some other ideas that I offer with regard to direct mail marketing letters that may entice this prospect to sign with Kevin. This is a great interview for new HMA consultants. You will hear some of the common problems that you may face as well as some creative solutions to these problems so you can close those deals. 52. The Kevin Fort Project (Part Three) In this second part of my interview with new HMA Consultant, Kevin Fort, Richard joins us on the call to discuss Kevin’s progress and some of the challenges that he’s experienced since starting his business. Kevin has been experiencing very negative attitudes from prospects. Most often, Kevin feels that he gets shot down once he begins to discuss what his fees would be. You’ll hear Richard explain how you, the HMA Consultant, must qualify the prospect up front so as not to waste your  or the prospect’s time if there’s not a good match. Richard also suggests some great wording and phrases that will help HMA Consultants determine if the person is indeed a qualified prospect and how to answer objections before the prospect brings them up. Richard explains some methods that can be used to build credibility and trust with the prospect. It’s very important to ask questions about the prospect’s business and then to listen to the prospect’s own frustrations about his or her business – let them unload! This not only builds trust, but it will better equip you to hit objections head on and then to present the best solution for the prospect. We spend some time explaining the most valuable aspect of marketing yourself, in essence, how to explain your own USP to the prospect. Show what makes you different from other marketing consultants who are most likely using a method that is based on traditional sales and marketing. In this audio, you’ll hear the way that Richard himself explains his own USP to prospects. There are tons of other suggestions and methods in this recording that I know you will find helpful and will benefit your own marketing experience. When you hear and understand Richard’s own techniques, I know that you will be anxious to incorporate some of them into your own unique way of marketing the HMA system that will make life easier and more fun for you. Enjoy!  53. The Kevin Fort Project (Part Four) Here is an update with HMA Consultant Kevin Fort on his progress growing his marketing consulting business. When we last talked with Kevin, he was planning to meet with a prospect – a local chiropractor who was looking to grow his business – with hopes of closing the deal. Needless to say, the chiropractor became Kevin’s first client! In this recording, you will hear how Kevin negotiated the deal, how his first meeting with the client went, and what he planned as his next steps. You will also hear how much Kevin has learned about the chiropractic practice and how he has started to come up with ideas for obtaining new clients, as well as finding his client’s hidden marketing assets through the reactivation of past customers. If you have listened to my previous conversations with Kevin, you will be familiar with another potential “contingency” client – a photographer who cannot afford Kevin’s consulting services. This would be a great project for Kevin to pursue in his spare time to gain valuable experience. Kevin goes on to describe a new prospect who is currently working with a different marketing consulting group. However, after talking to Kevin, the prospect confides to him that she is not very satisfied with her current consultant and will probably use Kevin’s services as well! I was pleasantly surprised to hear that Kevin had also entered into a business relationship with a bookkeeping and accounting firm. The company’s owner sent an endorsed mailing of Kevin’s marketing consulting services to her 75 active clients. Included with the letter was an invitation to a free marketing workshop that will be hosted by Kevin. I’m anxious to hear how the workshop goes. Kevin sent me a copy of a letter that he sent out and which  will be available for download by HMA members. The bonus of this new business relationship is that the bookkeeping and accounting company wants Kevin to conduct this workshop to its clients on a regular basis. This is a great way of getting in front of prospects time and time again. Kevin is scheduled to conduct a sales training workshop at the local Chamber of Commerce. He expects to be presenting to approximately 60 people. Wow! I’ll be bringing you future updates of Kevin’s progress. We all wish him success as an HMA Marketing Consultant. 54. The Kevin Fort Project (Part Five) During my last call with Kevin Fort, he told me that the next step in his work for his chiropractor client was going to be the development off the client’s USP. I had told him to give me a call if he needed any help. Well, Kevin took my up on my offer as you will hear in this recording. He had done tons of research, taken copious notes during his meetings with the client, and has talked to several past and current customers. Only one real Unique Selling Proposition was surfacing: That the doctor has a wonderful, caring personality with his patients. Additionally, Kevin said that patients with traumatic injuries had been cured to the point that they need no additional treatments! The fact that Kevin’s client is considered an expert at compression trauma treatment was not a Unique Selling Proposition because only about 25% of the patients had experienced this sort of injury. Kevin and I discussed the possibility that the doctor’s personality and ability to get results may well be his Unique Selling Proposition. Although this is a great testimonial to the doctor, Kevin and I both felt that it was a vague USP solely on its own. Enter Richard! Yes, I was able to get Richard on the phone immediately to help us with additional ideas for the USP. Kevin gave Richard the low-down on the client. Listen to the types of questions that Richard asked to get the full picture, and hear the complex and in-depth answers that Kevin responded with, showing how well he did in his research. Richard had some good ideas about the creation of a USP based on the doctor’s expertise and gave some great examples of how to accomplish this. Listen to Kevin’s response detailing his observations of his client’s business self-esteem. The doctor knows that he has problems in his business. You will hear Richard talk about “anti-USP’s.” In this case, the chiropractor’s business practices leave much to be desired. Due to this problem, any USP that Kevin develops for him would probably be negated by the client’s lack of good business procedures. Richard suggests that Kevin confront his client and tell him that his business procedures must be fixed before pursuing additional marketing opportunities after the creation of the USP. It is suggested that Kevin offer to fix the problems with the business as his second project, if the client  agrees. With that as an option, you will hear some ideas that Richard and I have to fix some of the major problems with the chiropractor's business. It is important that you listen as we discuss what a “qualified prospect” is and how, unfortunately, Kevin’s chiropractor may not be as qualified as Kevin once thought. We also discuss the possibility that Kevin drop this client after developing the USP if he feels that the client’s business problems are unfixable. Being fair to your clients is of the utmost importance. This recording is a must listen for all HMA Consultants. It is a valuable exercise in how brainstorming with others can put things into perspective very quickly. It also shows some stumbling blocks other than Kevin’s once-dreaded cold calling experiences that any consultant may experience at any time in his or her career. 55. The Best HMA Consultant Tells How He Did It: An Early Interview with Dave Flannery (Part One) When Dave Flannery got his HMA system, he set out to be the world’s top consultant. With 17 clients and a long waiting list, he’s more than on his way. This interview was one of the first with Dave - and one of the best. With the beginning steps fresh in his mind, he gives a practical outline for generating leads and landing clients. You’ll hear how Dave did it. You’ll hear how he came up with his own USP and how he used it at Christmas and New Year’s parties to successfully generate leads. You’ll hear how he ran through 60 mock Opportunity Analyses with a friend before ever stepping foot into a prospect’s office. And you’ll hear how he works 12-hour days that are often scheduled down to the half hour. And here are a few of the other topics covered in this interview: Why you should always meet at the client’s business and the first three things you must do when you get there to play the psychological game of building trust and rapport His main closing line during the Opportunity Analysis that reels them in every time Why it’s critical to make sure clients are on the same page with you throughout the entire the Opportunity Analysis and ways to do that Why Dave was unsuccessful in closing a few deals and what he’s doing now to make sure that never happens again Why you can’t be wishy-washy on the USP and what you must do instead How he landed a deal with his newspaper for a business column -- and the great deal he’s getting instead of the measly columnist’s pay Even though it may seem like things just come easily for some people, that’s rarely the case. It takes a lot of work and determination to master any skill, and the consulting business is no different. But this interview will give you a great jumping-off point and a clear plan for success. So sit back and listen to how you can be the best HMA consultant too. Enjoy. 56. The Best HMA Consultant Tells How He Did It: An Early Interview With Dave Flannery (Part Two) Living in a town with a population of only 15,000, David Flannery has managed to pick up 17 clients, – including a bowling alley -- barter his services for a website, and bank $60,000 Euro (more than $78,000 USD) so far. In this interview, David lets you in on how he’s doing it and how you can do it, too. As an HMA Consultant with 17 clients, you can bet David has done his share of trial-and-error. Fortunately, you can benefit from his mistakes and experiences from the comfort of your own home, thanks to the ongoing series of interviews I’ll be conducting with this top-notch consultant. Here’s what you will hear in this interview: First, David explains how he conducts his Project One company interviews so that they are chocked full of free-flowing ideas and useful information. Hear how he makes intimidated staff members feel at ease and why he’ll never analyze his notes during the interview itself again. David never negotiates his fees and he’ll be the first to say that you shouldn’t either. In fact, having to deal with low fees is one of the biggest complaints he’s heard from other HMA Consultants. So, during this interview, you will learn how he uses the phrase “20 percent in 20 days” to not only generate clients, but to get them to pay his “set” fees, which can run $3,500-$5,000 per project! Some of the other things you’ll learn from this interview are: How and why educating your clients should be your top priority Why David will never use a proposal Why sometimes a handshake is better than a “legalese” written contract How to deal with rural, low-populated areas How he views and overcomes resistance. What a good business card looks like for an HMA Consultant David also gives details on how the Core-Four Projects can easily be applied to “every single business known to man” - even a bowling alley I know you will learn a lot from the ongoing interviews with David Flannery. These are rare opportunities to get an inside look at the HMA Consulting process. I’ll follow David every step of the way so that you can benefit firsthand from his experiences.  57. Getting Clients The Easy Way: How Dave Flannery Uses Joint Venture Deals To Land Clients (Part Three) With 17 clients and a long waiting list, Dave Flannery is one of the busiest consultants around – and he didn’t get that way by making cold calls. Let’s face it, hardly anyone likes cold calling. It’s a slow, tedious and ineffective way to generate leads. Fortunately, it is not the only way. In this interview, you’ll hear all about joint ventures, how they will make your life infinitely easier than cold calling, and exactly how Dave uses them to generate more leads than he can handle. What is a joint venture? A joint venture is a strategic alliance that businesses form with one another. As an HMA consultant, you may want to team up with other businesses that have clients who might need your services. For a small cut of the deal, these businesses will likely give you access to their client lists. In this interview, you’ll hear how Dave makes the most of his joint venture deals, including: What kinds of businesses have clients who need HMA consulting services, and how to find them What he says to a business that practically guarantees they’ll make a joint venture with him Who pays for what in the deal, how the profits are split, and how to maintain trust so that everybody’s happy Advice on how to build credibility so you look like a sound investment Dave says that because most people have never heard of joint ventures before, the first step should always be educating them on it. He gives some helpful tips on how to do that. Even though this interview is short, it’s full of ideas that will really get your wheels turning. And if you’d like to learn more about joint ventures, go to the products section of the website. Enjoy! 58. Dave Flannery Talks About Making It (Part Four) Even though highly successful HMA consultant Dave Flannery seems confident, he says he’s a bit nervous most of the time. Dave has so many clients, he’s booked for the year – with one of them paying a retainer of $30,000 euros. In this update, you’ll hear all about his faked confidence - and the real deals that have come from it. Since he first started with the HMA system, Dave’s been one of the busiest consultants around. Seven months later, he’s busier than ever and says if he can do it, anyone can. And because he’s been in such high demand this year, next year he’s increasing his fees to $12,000 with a 15% retainer. You’ll get to hear all the details of his latest clients and his latest works, because believe it or not, Dave has somehow found the time to write a book as well. You Will Also Hear: What two things you should always have your clients agree to do if you want your consulting business to grow like Dave’s More about Dave’s cost-reduction step and how it has been working out for him Where Dave finds the easiest and most effective areas to reduce costs for his clients so they see immediate results Details of his 30,000 euro deal where he will be taking a company international – he is also receiving 15% of the gross sales as part of that agreement Dave’s advice for new consultants on how to deal with rejection and “fake it ‘till you make it” Even though Dave has always made it look easy, he says his consulting business has gotten a lot easier for him recently. Now, he can walk into any situation, size it up and answer 99.9% of the questions. So sit back and enjoy this quick, half-hour update on how Dave has been increasing his business and his confidence – and learn how you can do it, too. 59. Dave Flannery Is Grilled For More Details (Part Five) After the last update with Dave, many consultants were left wanting more. Specifically, they wanted Dave to elaborate about his HMA practice and how he’s running it so successfully. So Dave agreed to a second interview. This one is a quick Q&A session with HMA students from around the world getting answers and advice to their most pressing questions. In the call, you’ll hear specifics about Dave’s new fee increase and how he calculates his 15% retainer. You’ll also hear more about his cost reduction step, such as what he charges for it and its purpose. You’ll Also Hear: Why you need a five-year plan for success, and what Dave’s plan looks like What you should always remember to do when someone says “no” to you Dave’s advice for consultants who need clients right away – follow this plan and your business could get an immediate and significant boost What Dave does when a client wants to go beyond the original contract What you need to do to make sure your HMA training is complete How Dave deals with self-doubt and insecurity According to Dave, he’s suffered his fair share of rejection. He says he’s had prospects lock doors on him and laugh at him. But he has never sold himself short. “If they could hire you for a dollar, they’d hire you for a dollar,” he says. “The only person who’s going to fight for you is you.” One of the best things about Dave is that he never dodges a question and he tells it like it is. So you know you’re getting the most useful advice possible. Enjoy! 60. Dave Flannery - Secret To Time Management: Let Your Client Do His Own Work! (Part Six) Dave’s been busy since the last time we talked, and not just with his HMA practice. He’s also written a book called The Four Absolute Unbreakable Laws For Making Huge Profits. In this audio, you’ll hear Dave talk a little about his book and a lot about how he runs his HMA business so smoothly. If you’re wondering how he gets it all done – working with eight clients while still having time to write newspaper columns and a book – you’re probably doing too much for your clients. According to Dave, if you spend more than a couple hours a week on any one client, you’re doing more than you’re getting paid for. The HMA system is set up to work like a partnership where you guide clients on the ways they can grow their businesses, not do it for them.  Dave talks about how he makes sure his clients know exactly what their role is going to be in the HMA process – right from the Opportunity Analysis. Other Important Issues Discussed In This Update: What “barrier-ism” is and why Dave won’t work with anyone who has it Why you have to sell the database step – and ways to do that What you should immediately do if your client doesn’t have a database in order to get one up and running ASAP What Dave suggests his clients do to integrate their USPs – especially if they have thousands of business cards and letterheads already printed out without one How Dave writes his USPs in one day – and what they look like for clients with everyday commodity products Why Dave accompanies his clients to their Joint Venture meetings to talk on their behalf – and what he says How Dave deals with the subject of added expenses (like postage) right from the start You can really benefit from these recordings with Dave. He’s a highly successful HMA consultant who keeps his skills sharpened. Enjoy! 61. Everything You Have Ever Wanted To Know About Buying A Business Using Other Peoples' Money - Even If You Live Outside The United States - But Were Afraid To Ask! Welcome to another insightful two-part interview with business-buying expert, Art Hamel. In these audios, Art concentrates on how you can buy a business with investor money. This is not something that he just thought up. All throughout the audio that you're about to hear is based on Art’s actual experience using investor money for over twenty-five years. You will also hear questions and answers from my students about buying businesses. When you buy a business using investor money, there are some great advantages. First of all, you pay for your business entirely by cash! That gives you an advantage over other buyers. The other important aspect is that most investors do not expect you to pay them a return every month or quarter. They will ride with you for five years or more until they expect their return. That means that you get to use all of that investor money for the entire investment term! You will also hear Art’s opinions on business brokers and how to know a good one, how to value a business, buying businesses which fits a consumer buying cycle such as businesses that fit well with baby boomers, how to protect yourself from overpaying for a business, and much, much more! Near the end of this Q & A session you will hear Art’s anecdotes about how he got into the seminar business in the early 1970s, how he started teaching marketing and business buying sessions that were both IRS and IBM approved, and how his one-hour infomercial on a shopping network made him a recognized personality wherever he went. BONUS! I have added an audio clip on how you can qualify to work with Art to buy a business with investor financing. Art has about 50 years of business experience and more than twenty-five years of business-buying and seminar experience. His track record is so great that people (buyers, sellers and investors) listen to him! Art can help to make sure that your homework is done. He can ensure that everything is in place and that all of the paperwork is completed to a status of excellence. He can ensure that you have a “million dollar” business plan to present – one that will leave no stone unturned for any investor. He discusses how his fee structure works and what investors really want out of the deal. He explains  what he requires from you to develop the business plan, what types of businesses that investors like to invest in, and those business that they don’t like to invest in. In short, working with Art Hamel personally to buy your business takes the guesswork out of what you need and what needs to be done. With his track record of success, you are almost guaranteed success. 62. Bob Bly Interviewed By Michael Senoff Here is an interview with master copywriter Bob Bly. This is a GREAT interview because I grilled Bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It is just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years' experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." Bob Bly writes sales letters, direct mail packages, magalogs, email marketing, ads, brochures, articles, press releases, newsletters, Web pages, white papers, catalogs, and other marketing materials clients need to sell their products and services to business and direct- response buyers. Most copywriters out there today have, at best, only a few years of experience – and are not yet masters of their craft. Bob has been writing winning promotions for top clients like Boardroom, IBM, Intuit, Ken Roberts Company, Swiss Bank, Nortel Networks, Praxair, and dozens of other companies for over a quarter of a century! Yes, there are a few other senior copywriters you can hire today. But Bob does something many of them do not: he writes all of his own copy. He does not hire junior copywriters to work on your promotions. If he takes on your job, you know that every word in your promotion was written by Bob Bly... an advantage not available from any other source. This may be your only chance to get answers from one of the best copywriters ever. 63. World Famous Sales Trainer Of Fortune 500 Companies Reveals Powerful New Tactic That Can Immediately Double Your Sales Here is a detailed interview with Barry Maher. Barry first made his mark as a world-class salesperson, then as a management and sales consultant, helping clients improve their productivity, often dramatically. Selling Power magazine declared, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business." Barry's client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon, Ameritech, BellSouth, and SBC. He has been featured in USA Today, The New York Times, Business Week, Success, and The Wall Street Journal. This straight-talking primer for consulting professionals introduces a powerful new approach to winning clients trust instantly and selling more. And not just down the road - but right now. 64. How To Get Your Employees To Sell More Of Your Products And Services Than Ever Before Using The Proven Secrets Of Incentive Programs Incentives can get your sales force selling like never  before. Organizations need motivation more than ever. They need customers to buy more and remain loyal. They need prospects to opt-in. They need to inspire employees to produce more and to deliver to the customer what the company may promise in sales and marketing literature. In today's intensely competitive environment, it is critical for organizations to employ proven strategies that develop intense loyalty from employees and customers alike. A proven tool is the incentive program. US corporations spend well over $120 billion on customer loyalty and employee incentive programs to accomplish a wide range of goals and objectives. The reason is simple, incentive programs work! As a matter of fact, they are considered to be amongst the most consistently effective and profitable marketing and human resource tools employed by all types of organizations. Incentives are proven to increase performance, by an average of 22% or more Incentives consistently deliver a high ROI Incentives change long-term behavior There is an entire industry of resources and experts committed to developing successful incentive and motivation programs. In this exclusive interview, I talk to incentives expert Paul F., who shares with me his detailed 10-step process to insure incentive success. You will see why successful incentive programs start with a plan, not with a prize. Paul tells me about an often overlooked and ignored method of tripling the return on an incentive program. He also lets me know proven methods you can use in your business that can double the effectiveness of an incentive program. You will learn how to avoid several major mistakes that could doom your incentive programs before it even starts. After listening to Paul in this interview, you will see why using the services of an incentive expert is one of the best investments you can make. 65. Finding The Phrase That Pays: A Crash Course On Sales Scripting Getting people to hand over their hard-earned cash for stuff they probably don't need isn't always easy, and it shouldn't be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them. Nowadays, everything is done with research – from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald's that get you to mindlessly order the large coke over the small one. You see, each business has a specific customer base with specific needs. That customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, seal a deal, or whatever. This interview with Bill Bodri is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you will be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts. What you will hear in this interview: How you can use sales scripting to get your foot in the door with a company Examples of time-tested phrases that will open and close deals A four-step pattern HMA consultants can put into a sales script that could be worth thousands An opening line that storeowners can use to increase the probability of a sale by 300 percent How to make a sales script for a company Learn what "Neuro Linguistic Programming" is, and how knowing it can give you the upper hand It is amazing how many people have no idea what sales scripting really is when it is probably one of the easiest – and most lucrative -- improvements you can make for a business, whether it is yours or someone else's. And this interview is like a crash course on how to get started. Enjoy!  66. How To Make A Sales Presentation That Consistently Closes The Deal Many people resist sales scripting because they think it will sound canned or rehearsed. But according to expert sales trainer, Eric Lofholm, even if you are winging it, you are still using a "script." Studies show that most great sales presenters open and close in the same way. So if you take your current scripts and add a few powerful techniques to them, you will have unstoppable sales presentations. And in this audio, you will hear some of those techniques. Eric Lofholm, was not always an expert sales trainer. In fact, he started out flipping burgers and drifting through community college. And at one point, he even found himself bankrupt and homeless. In this interview, you will hear his incredible story of how he rose to the top and how he currently helps others get there, too. More Key Information You Will Get From The Interview: How to make sure you're not bringing a "negative view" of sales with you into your presentations – you may not even know you're doing it, but you could be costing yourself serious money Ways to make sure your sales scripts build enough value, so you can charge more for your products, and easily get it How having "comfort zones" could be hindering you from making the profit you deserve – and what to do about it What a master script-book looks like and how to compile the kind you'll be able to rely on for years to come All about Eric's "sales mountain" and his simple steps for climbing to the top Several examples of successful sales scripting stories – you'll be amazed at the difference a little tweaking can make What you can learn from the way children negotiate their deals – it's no surprise why parents usually give in to these natural little salespeople A few of Eric's open-ended closing lines that seal the deal without being too pushy According to Eric, it's important to keep a positive outlook on sales in order to be successful at it. It is also important to have the kind of scripts that will allow you to know what to say in any situation and to any objection. But if you follow Eric's techniques, it will not be long before you are making the kinds of sales presentations that consistently bring in the big money. I hope you benefit from it. Enjoy! 67. How To Crank Up The Heat On Your Cold Calls So You Can Land More Qualified Sales Appointments Even though cold calling can be a valuable marketing tool just like any other, if it is not done correctly, it can be a huge waste of time. In this audio you will meet cold calling expert, Scott Chanel. Scott is going to tell you how to revamp your cold calling process so that you are eliminating drudgery, spending less time on the phone, and landing more appointments. And Scott knows what he is talking about. Using his cold-calling techniques, he has set more than 2,000 appointments with CEOs of large corporations. And according to him, it does not matter what industry you are in. The principles of effective cold calling apply everywhere. Key Concepts from the Audio: Why making too many phone calls is the biggest mistake you can make when cold calling – and how to calculate the perfect amount How conducting simple research and creating client profiles can help you weed through your phone lists and reduce rejection Why you need a contact manager, how to effectively use one, and where to find the best (and cheapest) Why you always need to use a script when cold calling and how to create attention-grabbing ones that jump right to the point Why you should never start a phone conversation with “how are you doing” or “is this a good time” – and what you should be saying instead What to do if someone gives you the brush off and tells you “this isn’t a good time” or “why don’t you send me some information” How to leave effective voicemails, and avoid being just another deleted message. Two essential things you can get from gatekeepers – and why you shouldn’t try to just get around them And much, much more! This audio is basically your comprehensive guide to productive cold calling. You will easily be able to apply the concepts to your HMA practice because they work in any industry and every economy. So if you are having trouble cold calling or you just aren't sure if you’re doing it right, this is the interview for you. Scott’s proven techniques have landed million-dollar accounts for his companies. If you follow his advice, it will not be long before you are turning your cold calls into hot prospects. 68. How To Develop A Compelling USP Clarify Your Marketing Message, Craft A 30 Second Elevator Speech, Align Your Business Image With Its Operations, And Then Sell, Sell, SELL In RECORD Time Without Doing Hardly Anything At All! I kid-you-not … if you can craft a powerful USP that hits a home run in the mind of your client's customers, you have found the one thing that can bring them out of obscurity into the spotlight of fame. It is pure marketing gold. A good USP can take an unknown "nobody" and miraculously turn them into a famous "somebody." It is the difference that can take a product or service from a marketing "good" to a marketing "great." A great USP will not just make the cash register ring, it will make that sucker sing! Without a doubt, a solid USP is one of the core marketing vehicles through which great financial fortunes are made. Together we are going to craft a powerful USP for your business that can do all those things and take your financial fortunes to the highest possible levels. We are going to do that by increasing sales. We're going to increase your sales by crafting a compelling, memorable introduction for your product or service that will have everyone aching to try you. You will hear me interview Mr. Bill Bodri, an international marketing consultant and professor who literally wrote the book on USPs. Indeed, Bill's book,  How to Write A Million Dollar USP is something you should pick up. Get ready, because in this recording you'll have a clear understanding of the subject and some additional tips on how to develop killer USPs for your clients. Enjoy! 69. Picking The Brain Of A Heavy Weight CEO Coach: How To Develop A Peer Relationship With The Decision Maker And Communicate Value Up Front Paul R. DiModica is the founder of the Value Forward Group, a worldwide management consulting firm. Base on twenty years of experience as a VP of sales and marketing, strategy, and operations, and as a COO, Paul created the Value Forward method, a 360° business value assessment and implementation approach that integrates financial management, marketing methodology, sales process, corporate strategy and operations to help companies grow. An independent network of Value Forward Group’s coaches advise CEOs on the action steps to take to grow revenues, consult with management staff on best practices, and train sales and marketing teams on tactics and strategies that work. Employing a holistic approach, they assess and make strategic and tactical recommendations on marketing, branding, strategy, sales process, sales management, operations, product service pricing and naming, business metrics, management reporting, compensations plans, company name, marketing gaps analysis, partnerships, and new business opportunities. Paul has worked with Microsoft, Tyco, IBM, and AT&T among other global giants. Paul’s BDM Management News newsletter has over 160,000 weekly subscribers worldwide. Although Paul’s clients are pretty high-end, the techniques Paul describes are just as invaluable to an HMA consultant. They will enable you to communicate value up front, find clients, shorten your sales cycle, present like a pro and close deals. Listen and Learn: Exactly what to say to a prospect over the phone and in person How to find and deal with the decision maker and develop a peer-to-peer relationship The seven stages of client commitment To never discount but always offer different options priced to accommodate a range of budgets How you can become an expert in ANY industry in five minutes To price according to your value and why low-balling hurts your business Why action is more important than strategy And much, much more! In this interview, I get Paul to walk you step by step through the sales process from letter to contract. You’ll hear detailed explanations all along the way. Paul charges thousands of dollars per hour for this information and in this interview, I am handing it to you, my HMA consultants, on a silver platter. Enjoy! Please note: My intentions in this recording is NOT to promote or sell you on Paul's coaching business. I don't want you to misunderstand the reason for publishing this interview. It's to broaden your view on the opportunities for your consulting practice and understand that as you work with clients it's your confidence that will be the difference in what you charge. 70. Get Sales Faster By Changing Your Cold Calling Methods - A Challenge To Traditional Thinking! Old "tried and true" cold calling techniques and sales techniques that were once successful have completely lost their effectiveness over the years. Here is a completely new sales mindset and cold calling approach that will quickly and automatically put you ahead of the game and instantly in a league above your competition. This interview will challenge your thinking and change your mind. You will hear from Arie, an experienced sales trainer, who designed and developed sales training for inside and outside salespeople in very large companies – companies that increased their sales because of these techniques. The purpose of this audio interview is to provide new cold calling tools and techniques to get sales faster by: Diffusing pressure and removing suspicion Changing from the “dreaded salesperson” to trusted advisor Transitioning from selling “product” to problem solving You will learn about the following cold calling techniques and topics: Opening the call Talking to customers in a non-aggressive way Examples of what to say that are different from traditional scripts Avoiding customer negative responses by knowing the keywords to avoid. Avoiding objections and “putting you off” comments Handling gatekeepers and voice mail By applying the techniques you will hear on this interview, you will eliminate fear and reluctance in making cold calls and build trust, help prospects, and build sales. 71. Great Review Of How Richard Johnson Gets His Consulting Clients. His 10 Recent Case Studies Richard Johnson didn’t create a coaching business so he could retire. He’s still out in the field selling and working his coaching business. And in this interview, you’ll hear what he’s been up to for the last couple of years along with 10 of his most recent coaching case studies that illustrate important lessons about his (HMA) Hidden Marketing Assets System. Richard Johnson has his business down to a science and that’s probably because he knows how to close deals by showing prospects the money. According to Richard, if you can’t show decision makers where their companies are losing money, you’re just another marketing guy – and businesses are tired of those. So in this interview, you’ll hear exactly how Richard closes his deals and where he finds his coaching clients. Believe it or not, he gets most of them from the same alliance. And at the end of the interview, Richard also answers questions from HMA students like you. You’ll Will Also Hear: Where to find alliances to work your coaching business with in your area – and how to consistently close deals The newest coaching ideas and tips for finding new coaching business clients’ businesses How Richard knew he had missed the mark on one of his USPs – and what he did to correct it How Richard has been running easy group trainings, how much he charges, and who this type of training appeals to Ideas for time management – and shortcuts for coaching business success What kinds of people are the easiest to coach– and which ones you’ll probably want to avoid And much more! Richard charges different clients different rates for his services, and you’ll hear how he determines when to charge the big bucks and how to do it. He made $48,000 from one recent coaching client alone! 72. Bring It On: Dave Flannery Reveals All With 17 clients and a long waiting list, Dave Flannery is one of the best. And while many HMA consultants only dream about such success, Rob Hentschel went one step further -- he asked if he could grill Dave on every last detail of every last accomplishment. Well, it never hurts to ask because Dave's response was, "Bring it on." So you'll hear it all -- from the hours Dave keeps to how he comes up with his winning USPs. If you're the least bit hungry for business, you won't want to miss this interview because it's packed with proven techniques that seem to work too well – Dave's almost busier than he can handle, and so are his clients! Here are just a few of the secrets Dave reveals in this interview: The exact USPs he came up with for his top three clients, how he came up with them, and how he integrated them to receive amazing results. Why he relies heavily on customer research and the best ways he knows to conduct it His entire strategy for persuading businesses to do joint ventures with him and how he uses those JVs to land clients fast and easily How he turns "order takers" into successful salespeople – without incentives! Why he dumped two clients after receiving the results of their customer research Why you should never make every letter a sales letter and what you should do instead How he went into his region's largest newspaper and struck up a deal to write the business column there And much, much more! Dave's having a really good year. He expects to make about $750,000. But he also points out that the consulting business is a marathon and not a sprint. He may have had a really good start, but like everyone else, he's still learning how to pace himself for the long run. Dave is great at using stories and analogies to illustrate his points, and that's what makes this intensely informative interview also fun and easy to listen to. And because he never holds anything back, I'm sure you'll get a lot from it. Enjoy.  73. How To Wow Your Prospects With Numbers And Other Great Ideas In this conference call, consultants from around the world discuss the many ways they're growing their businesses and closing more deals. Richard Emmons starts the conference off by sharing how he combined Dave Flannery's cost reduction step with Ed "The Taxman's" tax presentation to close a nice deal -and save his client a significant amount of money without really doing anything. Mark talks about how he plugs a company's numbers into his spreadsheet calculator to demonstrate not only why they should hire him but also how the HMA steps are laid out. And Paul talks about how he shows prospects proposals that outline growth and explain projected results – to make closing the deal a "no-brainer." More Key Parts To The Conference Call: A good description of the typical HMA client – which industries respond well to the HMA system, how much money they usually bring in, and how long they've generally been in business Why you may not want to make "pure contingency" deals anymore – and some variations on the idea that are worth considering A simple and surefire way to get perfect testimonials every time – lengthy ones that praise your work and outline your specific results Ideas for getting free media exposure and your name out there. When and how to address a company's web presence during an opportunity analysis Fresh ideas for finding new clients It seems like consultants agree – if you show prospects the measurable growth they can expect with the HMA system, they'll be able to see just how comparatively small your fees really are. And Mark's spreadsheet is a great way to illustrate that. And he's allowing me to post it in the HMA University. This conference call is packed with a lot of valuable information. Enjoy. There are two documents from Paul Flood that he referenced in today's call that he wanted to share with the other HMA consultants. The first is Richard's growth matrix incorporated into a proposal, and the other is the referral letter. Also you'll find an Excel file offered by HMA Consultant, Mark Wheatley. The file is a calculator that he talks about in the call. It can be used in a presentations demonstrating the growth. 74. How To Help Businesses Create Their Own Economy And Take Demand Away From The Competition It's been a while since Richard has joined us on a conference call. This call is Richard answering your most pressing questions regarding the HMA System. In today's recession, it's not enough to sit back and wonder how you're going to survive it all. You have to branch out to other markets, take control of your situation, and create your own economy. In this conference call, you'll hear how to help businesses do exactly that – while learning how to do it for your consulting practice as well. According to Richard, this is the best time to be a marketing consultant because businesses are crying out for help. They want to stay afloat, but they don't know how. That's where you come in. In this audio, you'll hear Richard answer a variety of consultants' questions – from what are the best sales pitches in today's economy to what are the best ways to get started when you live in a remote area and have no experience, credibility, or resources. You Will Also Hear: The only time you should ever work with start-ups or contingency deals Key strategies for creating a web presence for those businesses that want one The single most important thing you must do to get your foot in the door in the easiest, quickest (and most effective) way possible A sneaky tip that turns business owners "just looking for free advice" into high-paying clients A "real-life" look into how Richard sells his services in today's economy and uses the HMA guarantee to help do it A word-for-word script for creating joint ventures and qualifying prospects The easiest way to determine what kind of fees to charge for each business One of the most important things to remember when approaching a prospect is attitude. If you can get excited about helping small businesses grow in this environment, you'll have no problems finding clients. This conference call will get you charged up and ready to go. 75. How To Take A Prospect Through An Opportunity Analysis And Hook Him On Your Services Frank's shop isn't doing as well as he'd like. And like most business owners, he's too emotionally attached to analyze his problems accurately. So in this interview you'll hear me take him through an opportunity analysis that gets him fired up about the benefits of consulting services. Frank represents a pretty typical client – underutilizing his assets and unaware of what they even are. He's got a lot of opportunities and you'll hear how the natural flow of the opportunity analysis not only uncovers his problems but leads to his solutions. Because Frank sells exercise equipment (a basic commodity product) he's not going to be able to compete on price. So we focus on other benefits his shop can give to his customers. And I think he's amazed at how many areas we come up with. By the end of the analysis, Frank is ripe and ready to buy consulting services. What You'll Get from the Interview: How to explain the USP to a prospect so that he understands just how vital that step is to his business The kinds of questions to ask during an opportunity analysis that will help you uncover exactly how your prospect's business is different from his competitors How to look at warranties and guarantees as a way to outshine the competition How to show the prospect ways he can collect his customers' contact information and how he can use that information to bring up sales How to educate your prospects on the benefits of using an auto-responder series and JV deals Simple ideas for making your prospect's business unforgettable in a customer's mind Follow-up ideas that will bring your prospect's closing ratios up to new heights Ways to help your prospect track his advertising dollars so that he can see what's working and what's not And much, much more! Most business owners don't have the time, energy, or know-how to jumpstart their businesses – but they definitely have the desire. You can easily sell them on your consulting services if you show them how quick, simple, and inexpensive it will be for them to get the boost they need. And a good opportunity analysis will do just that. If you give out specific advice and ideas, almost to the point where prospects can do it themselves, it will leave them hungry to get the ball rolling. This opportunity analysis only took about an hour and a half, but it left a downtrodden prospect drooling and excited about his business again – and my consulting services. 16) Motivation and Success   What's the difference between you and the coaches and consultants making tens of thousands of dollars per month? It all comes down to CONFIDENCE! Your confidence will rise as you gain knowledge and experience with the HMA Marketing Consulting System. You may need some additional motivation to get you on your way, and that is what these audio lessons are all about. I am certain the additional knowledge that you'll gain from these lessons will boost your confidence to go out and get your first client. Success will come easy once you earn the gift of CONFIDENCE! 1. Money Expert Loral Langemeier Reveals The 5 Step Models You Need To Create Cash Today Loral Langemeier, founder and CEO of Live Out Loud and author of four best-selling financial books including The Millionaire Maker, says the greatest transfer of wealth is happening right now in this economy, and she's all over it. But, she says, you are not going to get rich using outdated “industrial-aged” financial practices. No one is creating wealth by “saving their pennies” anymore. Today’s wealth is made in  very collaborative, very technical, and exceptionally fast ways. And in this audio, you will hear how to do it in five steps, but Loral says those steps are not going to be easy because they are likely going to require you to step out of your comfort zone. You Will Also Hear: The often-overlooked way to bring your customers up the price-point ladder gradually, and start “dating” them over a cup of inexpensive coffee - and not a 5-course $200 meal How to start “playing the bigger game” when it comes to expanding even the smallest of businesses by finding a mentor business to copy The only right way to set clear goals and hold yourself accountable for them The real reason you can no longer send out an email blast and a direct-mail piece and get a whole bunch of customers – and the marketing tactics that DO work in today’s economy The most important person Loral has on her team The one question you should ask yourself in order to make cash today… especially if you have no clue where to begin The most powerful offline strategies that Loral says are essential in today’s market – and the three areas she says are essential online, as well. The one thing you can do differently that will make you 6-figures this year. Everyone comes to this world with value – Loral says you just have to find what your gifts are and learn how to make the most of them. But here’s the best part – if you combine those gifts with clearly defined goals and the right action plan, you will have no problems taking advantage of this economy. In this audio, you will hear exactly how to do that. 2. Willie Crawford Interview Willie Crawford grew up on a tobacco farm in North Carolina, living off welfare most of his youth. His family was so poor that he once wore his grandmother’s shoes to school while working to earn money to replace his only dilapidated pair. This built a burning desire in Willie to break away from poverty and build his business. Willie worked his way through college, and then joined the Air Force where he traveled to 47 different countries while serving as a navigator on C-130 transport aircraft. During that time, Willie also learned “a little” of five different languages. In 1996, while still serving in the Air Force in Hawaii, Willie decided to start his own Internet-based business. By the time he retired in 2003, Willie had built that into a 6-figure part-time income. Willie is now one of the world’s leading Internet marketing experts, having spoken at dozens of seminars in the United States, Malaysia, Singapore and the U.K. He has created dozens of information products, written over 1100 articles and 34 eBooks on e-commerce. He has hosted seminars, and now hosts his own radio show several times per week, in addition to running an incredible 1600 websites, some of which get over 1 million unique visitors per month. Willie leverages his knowledge of online marketing, and the connections that he developed over the years to help others launch products. Willie often serves as a middleman or a joint venture broker. He is also Executive Director of The International Association of Joint Venture Brokers, and co-founder of The JV University at http://TheJVUniversity.com. Willie has written several books including a best-selling soul food cookbook (featured in The Soul Food Museum in Atlanta, Georgia) and an inspirational biography. When Willie is not busy teaching e-commerce online via his membership site at The Internet Marketing Inner Circle, or teaching local businesses to use the Internet to drive more business through their doors, he enjoys deep sea fishing in The Gulf of Mexico… Not too far from his Florida home. Here are Willie’s topics of discussion with Raven: Joint Ventures – Leveraging Other Businesses Assets How To Use Joint Ventures To Grow Your Business Faster, Even In A Recession The Most Common Mistakes Made In Seeking Joint Ventures How To Increase Your Chances Of Landing A Lucrative Joint Venture 3. Grow A 7-Figure Business Right From Your Living Room For About $11 A Month David Riklan did not have a business model when he first bought his domain name years ago. He only wanted to help people, so he built a website that would act as a directory to other useful websites. Today that website makes him about $100,000 a month and counting. In this audio, you will hear all the steps he took to turn his part-time hobby into a full-on success -- with 1.3 million visitors a month. David says the beauty of the Internet is that you can have a business up and running in no time flat with remarkably little risk or technical skills. With cheap hosting and domain names, your total start-up costs should be around $11 a month. Here’s what you will learn from this interview: Why it’s so crucial to know the difference between sales and marketing, and where to use each to maximize their power in your business plan David’s little-known, perfectly targeted (and kind of sneaky) way to form strategic partnerships and get website traffic The only kind of paid advertising worth doing on the Internet nowadays The two things David eventually ended up trying for his website that instantly made a difference in the amount of traffic and conversions he got Exactly how David built two separate lists of site subscribers, why he did it, and what he does with each as part of his master plan The most nerve-racking mistake David has ever made that had his partners up in arms, saying they never wanted to do business with him again – and how he fixed the problem The almost magical way to combine affiliate sales, advertising, and your own products to turn an unheard-of “triple-stream” profit – in any economy Four incredibly easy ways to build the perfect team  on the cheap A quick must-do guide for anyone starting out David has strategic partnerships with more than 80,000 people that he works with in incredibly creative and profitable ways. He has built a phenomenal site from scratch by developing and tweaking his own business model. In this audio, you will hear how he did it and exactly what he sees as the next big idea for Internet growth. 4. The Art Of Sniper Marketing: How To Pick Off Prospects One By One, And Other Recession-Proof Ways To Maximize Profits - Brian Tracy Interview Many businesses suffer from "Multiple Ideal Prospect Syndrome," where they mistakenly think everyone is their ideal prospect. So they use a machine-gun, must-hit-everyone approach to their marketing that rarely, if ever, works. Instead, you should find out who your perfect customer is so you can target them in a "one shot, one kill" way that is by far the better method in today's economy. And in this audio, you will hear how to do that along with many other profit-making business tips from Brian Tracy, author of Now...Build A Great Business: 7 Ways to Maximize Your Profits in Any Market. Brian says people only buy one thing - hope. So if you know how to give it to them, you will have no problems making it in any economy. In this audio, you will learn how. You Will Also Hear: How to turn customers into "Evangelists" for your company The one and the only way to gain customers' trust on the Internet The one-and-only proven effective way to build a better team How to deal with irate customers Why it doesn't matter if you've got a crappy product right now The power of "no" The art of the free giveaway You cannot just throw out an offer and expect people to buy it anymore. In this economy, you have to have a well thought out, smart game plan in order to succeed. But the good news is that according to Brian, every dollar or minute you spend preparing a solid business plan will save you at least 10-fold down the road. This audio will give you all the advice you will need to start building a better business today - no matter where you currently are in the process. 5. How To Improve Your Business And Your Life Using The Real Secret: Dr. John Demartini Inspirational Motivational Speaker Interview It may seem like life just comes easy for some people. They land deals with ease, make a 6-figure income without trying, and live their lives as if they are always on vacation. Believe it or not, you can have that too. This interview is just the place to start. In it, you will meet Dr. John Demartini. Dr. John Demartini is an inspirational speaker who has authored more than 40 books, has appeared on more than 1200 radio and TV talk shows, and speaks 300 days a year across the globe. As a teacher, healer and philosopher, he created his own self-help technique called the Demartini Method. Based on Quantum Physics, this highly acclaimed method is currently being studied and practiced worldwide. Dr. John is also known for his appearance in the wildly popular film "The Secret." The big secret in The Secret is to use the law of attraction to bring positive outcomes to your life. According to Dr. John Demartini, this law of attraction can be used to help your relationships, business or even wealth. In this interview, you will hear ways to do that. However, Dr. John Demartini says his main message as a speaker is to let people know that no matter what they've done or not done, they are worthy of love and can live remarkable lives. You Will Also Hear: Why having one-sided expectations of yourself and others could be holding you back from achieving your goals and reaching your potential How using the Demartini Method can cut through your baggage and help you lead a balanced life How having both a gratitude and a goal list has helped Dr. John achieve his success and how you can use those lists in your life too What three books Dr. John Demartini recommends that could change your life Ideas on how to have financial mastery According to Dr. John Demartini, people fall into problems when they try to project their values onto others. Instead, he says, we should be trying to find out what other people's values are in order to attempt to meet their needs because, "selling is never telling; it is always asking." This interview is all about the ways you can realize your potential, reach your goals, and achieve the positive results you want, and not just in your professional life, but in all aspects of the way you live. Enjoy! 6. The Power Of The Story: Share Your Story And The Clients Will Come:  Les Brown Hypnotist Brain Injury Interview After suffering a severe head injury that left him unable to talk, Les Brown decided to heal himself with hypnosis. It ended up working so well that he became a certified hypnotist in order to help others cure their problems, too. He has racked up one amazing success story after another ever since. So when he came to me for advice on how to find more clients for his hypnotism practice, I told him how he could easily use the power of his stories to grow his business. In this audio, you will hear how you can do that, too. You Will Also Hear: Real-life examples of the kinds of stories that sell, including a chilling one about a stroke victim who Les helped to finally grasp items with her “hooked hand” – which completely floored her doctors when she shook their hands for the first time! Why you do not need to be an expert storyteller in order to capitalize on a good story  - and how to do it Simple products Les can sell, in addition to his hypnotism, to make even more money Sneaky psychological tactics for fighting a negative stereotype like the one Les is facing with the title “hypnotist” The “big lie” about hypnosis and why everyone in a hypnotism show seems out of control People get pulled into stories – at the movies, in TV shows, books, or just listening to gossip. We cannot help it. We are drawn to a good story, and it is no different in marketing. That is why there’s so much power in a convincing narrative that people can connect to. In this audio, you will hear how to use that power to jumpstart your business and achieve amazing success stories for yourself. 7. How To Make Every Place You Are In “The Right Place At The Right Time”: An Interview With Legendary Talk Show Host Montel Williams Montel Williams says that when he was in elementary school, he had a teacher who told him he was never going to amount to anything just because he was black. However, rather than fulfill her prophecy, Montel decided to fight against it. He says you need to do that too because one of the most important lessons to learn in life is that you alone own the definition of you. Montel also says that the old adage that being in the right place in the right time is the key to success is a load of B.S. That leaves too much to chance and luck. You can make every place the right place, and every time the right time if you know how to do it. In this interview, you will hear how. You Will Also Hear: The life-changing lessons Montel learned 10 years ago when he was laying on a gurney, struggling to breathe The details about how Montel was fired over the phone after being on-air for 17 years, and the surprising opportunities that came from it How to maintain good health, and how Montel does it – even with MS The often-overlooked possibilities that can come from the difficulties in life, and how to look at things in perspective A very simple tactic to gain control over your feelings even in the most stressful of situations According to Montel, you do not have to live up to anybody else’s expectations in life. You are the one in charge of how high you set your bar, and you alone are the one who will bring yourself up to reach it. In this interview, you will hear how Montel set and achieved high goals for himself, and how you can, too. 8. How I Made $400 Million Dollars Selling Products Through Mail Order: Jim Straw Interview Even though he only has a high school degree and a year of college, Jim Straw has made more than $400 million selling products through the mail. He says anyone can get rich doing mail order if they know the commandments of success. In this Q&A interview with students from Michael Sendoff’s www.hardtofindseminars.com, you will hear Jim Straw's advice for getting to the top of your personal ladder. According to Jim, every entrepreneur has started in sales and marketing because no matter what business you think you are in, if you’re not selling, you are not making money. This is the same for the mail order business, too. That is why in order to be successful, it is important to learn the building blocks of business and sales. In this interview, Jim Straw tells us all about them. You will also learn more about mail order and how: Jim makes his living working just three hours a day Why Jim Straw says you should always test, test, and retest your market – and how to effectively measure those results How to easily and quickly build an email list from scratch – and other ways to use the Internet to enhance your business and increase your customer base What was Jim’s Straw's biggest mail order mistake, and what did he learn from it? Why you need to learn the fundamentals of the mail order business in order to be successful, and the best book for learning them How to get PR articles written about your business for next to nothing How to stop throwing away viable business opportunities by understanding the business of business – and stop yourself from thinking like a consumer The two things you need to know to be successful in mail order or online And much more! NOTE: This is a recreation of Jim Straw's Voice. Jim was unable to do a phone interview because of some hearing problems. This is an actor playing the part of Jim Straw. These are Jim Straw's words from written answers to questions submitted by my students. Mail Order Millionaires Get Ready!  9. Lessons About Failure From A Billionaire: Bill Bartmann Enterprises Interview With billion-dollar ups and million-dollar downs, Bill Bartmann has one of the best rags-to-riches stories around. He has more than his fair share of lessons to show for it. In fact, he has become somewhat of a failure-to-success expert and says one of his goals is to do for failure what Betty Ford has done for alcoholism. After you listen to this interview, you will know what he means by that. As one of eight children, Bill Bartmann started out with nothing. His father was a janitor and his mother a housecleaner. After spending time in a carnival and a gang, Bill realized he needed a better plan for his life. So he put himself through college and law school and started investing in real estate. After having a good deal go bad, Bill found himself a million dollars in debt with creditors harassing him at all hours. Oddly enough, Bill Bartmann ended up making his billions in the debt resolution business. He credits part of his success to being at the right place at the right time. The rest, he says, was recognizing the opportunity. This interview is all about Bill's amazing life journey and all the many lessons he learned along the way. Here is just some of the exclusive information you will hear in this interview: The top five mistakes that businesses should never make How stopping the negative talk can make all the difference Ways to keep your money safe before disaster strikes How to spot when a business is headed for trouble How to pick yourself up from failure And much, much more! Bill Bartmann is proof that no matter how far down you get, you will always be able to pick yourself up if you believe in yourself. So whether you've suffered a failure or you just want to make sure you do not, this is an interview for you. It is a two-part audio that's full of inspiration and guidance that everyone, not just entrepreneurs, will be able to benefit from. By the way, federal regulations require me to tell you that if you go to Bill's site and buy something, I do make a small cut of the profits. 10. How To Be Positive, Regardless: An Interview With Legendary Cookie-Maker Famous Amos Wally "Famous" Amos has had his share of ups and downs. As a high school dropout who was sent to live with his aunt when his parents divorced, he could have chosen to see life negatively. Instead, he realized the power of being positive, regardless. In this interview, he shares how that attitude has helped him in business and life. According to Wally, in order to be successful you have to commit to the idea as soon as it comes to you. You cannot wait for "the best time" to do something or for someone to do it for you. You have to go for it right away, or someone else will beat you to it. In this audio, you will hear how Famous Amos took his simple idea and made a fortune with it - and how he stayed positive throughout the process. You Will Also Hear: The challenges Famous Amos has faced in his career and how he got past them How fear is the thing that stops most people from succeeding, how to get over it, and why he calls it "False Evidence Appearing Real" What Famous Amos means when he says, "The only thing you can do on your own is fail" - and how not to let your ego get in the way of your success How to live for today, control the things you can control, and stop worrying about the rest All about branding - and why Famous Amos says you're always selling yourself regardless of whether it's your personal or business life All about how Wally lost Famous Amos - the lessons he learned from that loss, and what he's doing today Wally does not worry about much, including money. Even though he says you might  not always know where the money is going to come from when you have a great idea, you know that no new money needs to be created for success. It is already out there in circulation. You just need to figure out how to get it to circulate your way - and stay positive that it will. In this interview, you will hear all about it. 11. What Financial Expert Robert Kiyosaki And Buddhist Nun Sister Taught Each Other About Life: Robert Kiyosaki Interview Not so long ago, people were taught to find good jobs and work hard so that someday they might enjoy a nice pension. However, according to Robert Kiyosaki, author of Rich Dad Poor Dad, that is a dinosaur, "industrial-aged" idea. Many people who are currently looking to others for money - whether it is the government, their pension plans, or even God - are getting a cruel wake-up call in today's economy. Tenzin, Robert's sister, is one of those people. As a Buddhist nun, she was only concerned with the simple life until she got cancer and heart disease. Faced with medical bills that her insurance would not cover, she turned to her brother for help. They ended up learning valuable life lessons from each other that not only combined purpose with practicality, but also kindness with prosperity. In this audio, you will hear all about them. You Will Also Hear: What Robert thinks of America's current economic condition, where he thinks we went wrong - and what he thinks we can do to fix it Why it is dangerous to have a "polarized," right-or-wrong mentality and how to develop a broader viewpoint How Tenzin and Robert ended up on completely different life paths, how they found their purpose, and exactly what they learned All about the man Robert considers his mentor, Bucky Fuller, and what he learned that changed his life Sound advice for those of us struggling in today's economy - and the crucial thing Robert says we need to learn According to Robert and his sister, we are living in historical times, but it is important not to let yourself get paralyzed or depressed by your circumstances. Instead, look for the opportunities and awakenings. In this audio, you will learn how to do that. 12. How To Use This Recession To Break Free From Mediocrity And Create The Life Of Your Dreams: An Interview With Legendary Success Coach Jack Canfield Jack is a world-renowned motivational speaker and author of The Success Principles, but he is probably best known for co-creating the wildly successful series Chicken Soup for the Soul. In this interview he talks about how you can use this recession to discover and hone your unique abilities, take 100% responsibility for your life, and create the life of your dreams. According to Jack, most people get in the habit of waiting for someone or something to come along and change their situation. However, life does not work that way. In order to be successful, you have to take charge of the way you respond to the events in your life, and change those responses until you get the outcome you desire. In this audio, you will hear exactly how to do that. You Will Also Hear: How to sharpen your unique abilities, find a need to fill in this recession, and develop an action plan that works for you The three areas we have control of in our life - and how to shape them into the cornerstones of success Simple exercises to try that will help you celebrate your successes and build your self-esteem How to change your behavior so that you're staying positive and using the "Law of Replacement" to your advantage Why you need to be in a state of relaxation in order to be successful - and how to do that And much more! Jack has helped countless people get from where they are today to where they want to be, and he can help you, too. All you have to do is stay positive, take a good look at yourself and your behavior, and take action. This audio is a great first step. 13. Three Big Money-Making Secrets from Ken McCarthy - You Can Earn More Even in This Rotten Economy: An Interview with Internet Marketing Expert Ken McCarthy Most people expect a free lunch when it comes to making money on the Internet, and because the Internet is full of fraud, most people only look for magical ways to make their millions, instead of taking realistic steps. It is only after they get burned that they start looking for real answers, and that is when you look for Ken McCarthy. Ken McCarthy has been teaching Internet marketing since the early years back in 1993. So he knows the techniques that work. According to him, the beauty of the Internet is that you do not have to be a marketing genius to make money. You just have to be able to respond to reality. In other words, never guess at how your market will react to something. Test your markey, then act on your results. In this audio, you will hear exactly how to do that. You Will Also Learn: Why you should never be content on simply getting the first sale What's the real goal of every Internet marketing campaign How to tweak and apply direct marketing principles from marketing icons like Eugene Swartz and Gary Halbert to explode your sales The most important thing to do when marketing to your email list How “traffic brokers” drive a flood of traffic to promotions The book Ken discovered at a used book store that changed his life forever The single most broken rule of Internet marketing. Ken says you can do everything else right, but still fail if you do this one thing Ken has been running conferences on Internet marketing since the early 1990s, and was the only person Dan Kennedy trusted to speak at his seminars. His well-rounded, yet grounded approach tackles all elements that make up a “no-BS” online marketing strategy, including SEO, pay-per-clicks, traffic generation, direct marketing, and more. In this interview, you will hear how you can start taking realistic steps toward your Internet marketing goals today. 14. The “Wolf of Wall Street” Reveals the Persuasion Secrets that Made Him Rich (and Incarcerated) - An Interview with Infamous Wall Street Broker Jordan Belfort. Jordan Belfort had it all – fast cars, helicopters, mansions, yachts, anything he wanted and more – thanks to the persuasion techniques he developed that led prospects to buy whatever he was selling. And although he says 95% of his business was legit, the other 5% is why Warner Bros. made a movie about his life. At the height of his career, Jordan says he had about a thousand young kids working under him that didn’t have entrepreneurial skills or education, but he managed to train them to be the best “closers” around, which ultimately made them all rich. Now he has turned those persuasion strategies into a system, and in this audio, you will hear all about it. You will also hear about Jordan’s crazy fall from greatness that included a drug-induced helicopter crash and 22 months in jail with Tommy Chong as his cellmate. You Will Also Hear: How Jordan used his memoir to brand himself as an expert and springboard his way into a lucrative speaking career The biggest mistake you can make on a speaking tour The simple little trick Jordan used that almost instantly improved his writing (and his ability to sell his manuscript) The deal he struck with Random House and how he got in so quickly The three elements you need to possess in order kill the speaking circuit How to use the “wow factor" to add 50% to your speaking fees Exploding the myth that wealth builds slowly over time - and the steps you can take to speed up the process According to Jordan, you can have the best story in the world, but if you do not know how to tell it, it is worthless. Jordan knows what he is talking about. He turned his amazing story into the bestselling book, The Wolf of Wall Street, now a feature film starring Leonardo DiCaprio. In this audio, you will hear how Jordan used his persuasion strategies to enhance his book, speaking, and movie deals – and ultimately take his story as far as a story can go – back from the brink. What can you learn about selling from Jordan Belfort? To find out more, check out his site at  www.jordanbelfort.com. 15. How to Take Back Your Mind - A Challenge to America If you don't have the right attitude before listening to any of the audio recordings on my site, they won't do you a bit of good. So the first thing you need to do to be successful is to get your attitude right. Because if you are not right on the inside, you are not going to be right on the outside. Without the right attitude, what you hear on hardtofindseminars.com will go in one ear and out the other. I do not want that to happen to you. Life is short, and I would rather you do not waste your time. This short nine-minute recording is about how to get your attitude right. It is about how to take back your mind. It is about belief and cultivating faith in yourself. It is the shortest audio recording on my site, yet the most powerful. That is why it is first on this page. This message has been used to motivate thousands of people all over the world. It is recognized as one of the most dynamic motivational talks ever made. I hope it will inspire you to listen to many of my other audio recordings. I hope it will give you the courage to believe in yourself. All the tools for success are here at hardtofindseminar.com, but you must be in the right mind to genuinely hear the information. The man who gave this speech took $5,000 and turned it into $300 million in five years. He netted over $30 million, created over 800 millionaires, and created over 78 corporations. How did he do it? It all started with this message. 16. Lifelong Marketing And Selling Secrets From My 82 Year Old Uncle You can be sure that this interview with Uncle Mort will become one of my most memorable. You will hear how Mort has been a salesman for more than 50 years. Listen as he gives details of his long jack-of-all-trades sales career in a saucy style that only Mort can tell. After serving in World War II as a CB, Mort got into sales. He owned and managed a tire store at an early age and also got into the business of selling unique scooters. Many of Mort's early sales experience was the direct, in-the-home sale of products such as: Home improvement products Pots and pans Vacuum cleaners Exercise machines Wherever Mort worked, he always became the top salesman very quickly. He had unique sales techniques that he refers to as "secrets." According to Mort, his unique marketing styles just about guaranteed every sale he attempted. Mort tells of sometimes opposing the sales techniques used by company owners. Listen as he describes how he out-sold  the company owners through ingenuity and his personable style. Mort explains why direct sales are the best sales training for a new salesperson. Later in his career, Mort began to get into the sales of business opportunities. He goes into great detail selling a swimming pool business opportunity. You will hear him describe his sales methodology and how he quickly became the top swimming pool salesman. His secrets are simple to remember: Be a good listener, be personable, and be honest. Mort was proud to tell me how 20 people who bought the swimming pool business opportunity from him became millionaires because of Mort's advice in marketing, advertising, and sales. He also relates several anecdotes associated with a swimming pool business. You will smile more than once. Following his departure from the swimming pool business, Mort invented the mobile dog grooming business. He tells the story of how he came up with the idea and some of the trials and tribulations he had during his start-up period. However, the business was a smashing success and was written up in many, many magazines. Additionally, Mort was a guest on the television show, "To Tell the Truth." Yes, Mort's mobile dog grooming business got tons of publicity. Another of Mort's ventures was promoting a swimming pool enclosure named the Stratagem. Listen to the deal that Mort made with them which ultimately made the company very successful. Mort explains why he prefers selling business opportunities, as opposed to franchises. He gave a great example about when he sold a business opportunity for auto parts, specifically brakes. At the height of this business opportunity, Mort had almost six thousand dealers. There aren't many people that can make that claim! At the age of 82, Mort is still very active in building businesses. He has the strength of growing businesses fast. He tells how to determine a good product that can be grown quickly and how it can help you. Mort says that, if you use his formulas, he will make you rich. He also will tell you how to find high-ticket business opportunities. Mort and I talk about a fascinating venture of his. He partnered with a tour organization to sell great  glass-bottom tour boats to be housed at prime locations around the world - a lucrative business opportunity, indeed! You will be amazed at how this deal works, and may wish to look at Mort's website for more detailed information. Mort tells of a few other ventures that he has been involved in, and how sometimes he felt that he chose bad partners. I know that you will enjoy the banter that goes on between Mort and I. It was certainly an experience for me listening to Mort's life stories and I am sure you will enjoy them, too. 17. Dave Flannery HMA’s #1 Consultant Book List  Meet David Flannery. He wants to become the world's #1 HMA Consultant. David is a 35 year old from Ireland, who graduated with an MBA at the top of his class. Most importantly, David has fifteen clients willing to pay close to $20,000 each for his consulting services. What's so special about David? Is he some superman? What separates him for you? You're about to find out. Dave’s library has nearly 1,000 books in it. He says that his collection is simply "too large to give you every book contained in it." So what I have done for you here instead, is give you the names and authors of the books I reference the most in this audio, in addition to the names of some titles that I think will help you. All the books listed should be easy to find on Amazon.com. Any specialized books that I mention include a link to a website where you can find more information. If you are not much of a reader, you should be able to find most of these titles on Audable.com, or you can look for the Kindle versions  and have your iPad or Kindle read them to you while driving. There are many materials here, and this list is designed to give you a look at the best of the best in marketing and consulting materials. 1. The Art of Pricing by Rafi Mohammed 2. Get More Referrals Now by Bill Cates 3. Power Marketing by Pollack and Parisse 4. Winning Marketing Decisions That Grow Businesses by Greg Byrne 5. The First 90 Days by Micheal Watkins 6. Close The Deal by Sam Deep and Lyle Sussman 7. The Sales Bible by Jeffrey Gitomer 8. How To Get Customers To Call, Buy, And Beg For More by Ken Varga 9. Advertising Secrets Of The Written Word by Joseph Sugarman 10. Differentiate Or Die by Jack Trout 11. Writing Great Speeches by Alan Perlman 12. Testing Testing 123 by Mal Warwick 13. Once A Customer Always A Customer by Chris Daffy 14. The Obvious Expert by Elsom Eldridge Jr. 15. Getting Everything You Have Out Of All You Have Got by Jay Abraham 16. The Negotiation Paradox by Bernard Zick 17. Direct Marketing 4th Ed. By Nash 18. The Lead Generation Handbook by Bernard A Goldberg 19. Gross Margin by Bill Lee 20. Persuasive Direct Marketing by Robert Hayes- McCoy 22. 2,001 Innovative Way To Save Your Company Thousands by Cheryl L Russell 23. How To Cut Costs In Business by John Allan 24. A Manager’s Guide To Creative Cost Cutting by David Young 25. How To Sell More In Less Time With No Rejection by Art Sobczak 26. The Irresistible Offer by Mark Joyner 27. Get Anyone To Do Anything by David J Lieberman 28. All About Earnings by Barry R Schimel 29. 401 Killer Marketing Tactics by Tom Feltenstien 30. Accelerated Program For 6 Figures Copywriting by Micheal Masterson AWAI website 31. The Elements Of Style 4th ed. William Strunk 32. The Write Way by Richard Leder 33. Choosing Powerful Words by Ronald H Carpenter 34. Persuading Aristotle by Peter Thompson 35. The Mind Of The Strategist by Kenchi Omaha 36. Communicating Out Of The Crisis by Micheal Bland 37. Be Your Own PR Expert by Bill Penn 38. Public Relations A Practical Guide To The Basics by Philip Henslowe. 39. Planning And Managing Public Relations Campaigns by Anne Gregory 40. Be Your Own Spin Doctor by Paul Richards 41. Public Relations On The Net by Shel Holtz 42. Public Relations A Practical Approach by Ellen Gunning 43. Financial Turnarounds by Henry A Davis, William W Sihler 44. Corporate Turnaround: How Managers Turn Losers Into Winners by Donald Bibeault 45. The Six Month Fix by Gary Sutton 46. Taking Charge by John O Whitney 47. The Thinkers Guide To The Art Of Socratic Questioning by Richard Paul, Linda Elder 48. Socratic Questioning DVD series available from www.criticalthinking.org 49. Spin Selling by Neil Hickman 50. Question Based Selling by Thomas Freese 51. Self-Discipline In 10 Days by Theodore Bryant 52. Questions That Sell by Paul Cherry 53. Unleash The Warrior Within by Richard J Machowicz 54. Secrets of Power Negotiation 6 CD Unabridged audio book by Roger Dawson 55. Secrets Of Power Persuasion by Roger Dawson 56. Covert Persuasion by Kevin Hogan 57. Bargaining for Advantage by G. Richard Shell 58. Unlimited Selling Power by Donald Moine  59. The Psychology of Persuasion by Kevin Hogan 60. Influence by Robert B Cialdini 61. Losing My Virginity, The Richard Branson Autobiography by Richard Branson 62. Jack by Jack Welch 63. Of Permanent Value, The Story Of Warren Buffett by Andrew Kilpatrick 64. Howard Hughes The Untold Story by Peter Henry Brown 65. No Such Thing As Over Exposure, Donald Trump Autobiography by Robert Slater 66. Software, Larry Ellison Autobiography by Matthew Symonds 67. Quantum Memory 6 CD course by eight-time world memory champion Dominic O Brien 68. Mind Mapping By Joyce Wycoff 69. Positioning, The Battle For Your Mind by Jack Trout and Al Ries  18. Famous Speaker Reveals Ways To Get What You Want By Helping Others Get What They Want For fifteen years, Douglas Cluff has been at the forefront in creating profit-based marketing strategies for companies across North America. Each year he spends up to 35 weeks traveling across the United States and Canada helping companies implement his powerful marketing strategies. He is a highly sought-after speaker, presenting hundreds of seminars to entrepreneurs and members of the media each year. His unique marketing consulting and sales seminars have helped thousands of businesses achieve new levels of sales and profitability. He has a Master’s Degree in Business Administration and experience in almost every market, in North America. His publications include Power Marketing For The 90s And Beyond, Marketing for Profit, Return on Investments Selling, and the eight volume training series, “Maximum Money Marketing." Doug was instrumental in developing part of the HMA training. I called Doug and did an additional interview with him on the subject of marketing consulting. Listen in and see how the marketing system transformed his life and his business. 19. Paul Flood Reveals How He Got His Most Recent Paying Marketing Consulting Clients In this new interview, you will hear stories from HMA marketing consultants Paul Flood and Richard Emmons and how they were able to get their most recent paying clients. 20. Justin's Story - How I Got My First Group Training As An HMA Marketing Consultant Here is a short five-minute audio of what happened with Justin after sending one e-mail. 21. Using Workshops To Make Thousands A Month For Your Consulting Practice If done right, running workshops can be a great way to make much money for your consulting practice, and David has it down to a science. In his best month, he made $190,000! By using an approach that stresses education above sales pitches, he finds he is landing more eager, qualified clients. In this audio, you will hear how you can do it, too. After the company David worked for went under, and he lost his high-paying sales job, he knew he could not start at the bottom again with another company  working 70 hours a week for peanuts just to prove himself. So even though he had a family to support and a huge mortgage to pay, he decided to go the marketing consultant route. No one thought he would make it. But he did. In fact, at his peak, David was making $190,000 a month. Now he teaches others how to do it, too. In this audio, you will hear all about it. David says he finds most of his clients running educational workshops on Internet marketing. Because he out-sources most of the work, he can concentrate his time on landing clients and upselling them on services. In this audio, you will hear how he runs his workshops, how he always has a full house  and how he lands clients to make thousands of dollars a month. You Will Also Hear: All about the untapped markets hungry for consulting services, how to market your workshops to them, and an approach for landing 35% of your audience Exactly how David runs his seminars, from the quiz at the beginning, to the closer at the end – and why he says you should never try to pitch anything during your workshops A word-for-word script on how David follows up with his prospects and turns them into clients The services you will want to upsell your clients to, how to outsource the work, how much you can expect to pay for the outsourcing, and how to keep your clients oblivious to the process. What you need to do to prepare for a successful seminar How to set up JV deals for your workshops – and where to find the kind of endorsements that really work If done right, running workshops can be a great way to make a lot of money for your consulting practice David has it down to a science. By using an approach that stresses education above sales pitches, he finds he is landing more eager, qualified clients. Because he can outsource much of the work, he makes a lot more money than he ever did at his old sales job. In this audio, you will hear how you can do it, too. So sit back and listen to how this Internet coaching business expert works his coaching magic and find out how you can leverage off of his expertise. IMPORTANT - I have great news for you! I was so impressed with David's system for filling up a room for workshops that I have negotiated a deal with David to private label his system for my students and HMA consultants. And if you want this system at 50% you just have to email me. David is selling it for $500. I have it for you for only $250. It is going to take some time for me to get my private label brand all ready, but I can get you his current system now. I have personally reviewed this system, and it is very complete. It is laid out step-by-step. There are many audio mp3s for training, and I feel approaching businesses with Internet marketing will get you in the door easier than approaching them with other marketing methods. If you'd like to own and use this system, then send me an email now at: michael@michaelsenoff.com. You can also take a look at the sales letter from his site at http://www.hmaworkshops.com, but don't order off this page unless you want to pay the full price. Just get back to me if you want the system, and I'll show you how to get it at 50% off. With your Pro Membership you get everything in the Basic and Advanced Memberships plus the additional Pro modules.
17) Rights to Audio Transcripts
The use rights to my collection of 117 hours of audio content and written transcripts from www.Hardtofindseminars.com You will own the use rights (not the resale rights) to over 117 hours of downloadable audio interviews, marketing lessons, and transcripts by Bob Bly, John Carlton, Ben Settle, Drayton Bird, Ken McCarthy, Jim Camp, Mark Joyner, Gary Halbert, Jay Conrad Levinson, Brian Keith Voiles, Carl Galletti, Ted Nicholas, Joe Vitale, The PR Doctor, Millionaire Mr. X, Taylor Trump, Herschell Gordon Lewis, Mr. Arthur Hamel, and many other marketing experts. You will instantly have a mountain of new products that you can: Use to get more clients, subscribers, and strategic business contacts Use as free bonuses to sell consulting projects and services Offer as special incentives to help your clients sell more products Package together to make one-of-a-kind giveaways to build goodwill Educate and excite your clients The options of what you can do with this content are endless. This content has been a labor of love that has taken me years to build. I invested tens of thousands of dollars and hundreds of hours to put this material together for your education and enjoyment. And yet, I am making this available to you as an HMA Coach at no cost whatsoever.
18) "Founding Fathers" of Client Generation Audio Interview Series
You're going to love what I've put together for you on this ultimate marketing consultant self help resource.  It's 21 of my best interviews and bonus resources related to getting clients for your marketing, copywriting, and web consulting practice.  This is coaching and business training that would cost you thousands of dollars to get on your own.  Yes, you will get the opportunity to hear 21 of my best, most exclusive audio interviews, case studies, and live demos on how to get clients fast.  This is for you if you are in the coaching or consulting business, the copywriting business, or the SEO and website business.  Each one of these recordings are designed to give you the tools you need to get money coming in fast, before you do the work. Even if you have no selling, coaching, or business experience, this information will fast track you miles ahead of your competitors. Here's What You Get: 1) Strategies Of Sam, A Successful Nashville Marketing Consultant Who Turned $120 Into $20,000 A Month Sam Bowman is a successful marketing consultant from Nashville, Tennessee.  Based upon his experience with real face-to face selling and all the planning that goes with it, Sam explains what it takes to be successful as a marketing consultant. The purpose of this interview is to share Sam Bowman’s key strategies for starting and operating a successful consulting business and how he applied a sales and marketing system that works. You'll Learn About . . . Required traits of a successful consultant How to get started and how much you can make How to get clients to appointments How to identify the right client What to say on the first meeting How to quote your fees and get paid up front When it comes to value, you should always try to think outside the box – and the same holds true when it comes to listing an item on eBay or Craigslist. Once you listen to Sam’s consulting experience, you'll be able to apply these methods to your own consulting biz and reap the rewards of owning this type of business. 2) New HMA Star Consultant Sells $90,000 In Marketing Consulting Contracts In One Day This new HMA Marketing Consultant already had a business-coaching practice when she signed on as an HMA Consultant, but when she combined the two, she couldn’t believe she sold over $90,000 in just one day! In this interview you’ll learn . . . How she made the initial contact What she sent in the mail that instantly establishes her credibility What to say on the phone after they got the "special package" Hear how she found her clients (or rather, how they found her!) What she said to close the deals How she set client expectations before she started The terms of her consulting contracts Why you should never charge for an Opportunity Analysis The simple phrase she uses when a prospect says they don’t think they can afford her $50,000 fees that seals the deal A closing tactic she used to get a nonrefundable deposit the same day Why you should never talk about the hours you are going to spend on each step and what you say instead A word-for-word script you can use to show prospects why they need to schedule an Opportunity Analysis/Strategy Session The payment structure that works Why it’s so important to make sure your action plan and goals are clearly defined and the most advantageous time to explain it all This HMA Star marketing consultant has a team of people working her coaching business so she can focus on being the expert, getting clients, and making money. It’s a business model that seems to go hand-in-hand with the HMA System, and in this audio, you’ll hear all about it.  3) “How I Went From $70,000 In Debt To Making More Than $300,000 In Just A Year And A Half” 18 short months ago, Sam was $70,000 in debt. He'd suffered through so many failed business opportunities that he says he couldn’t even talk to his friends and family anymore because he’d “exhausted all his good will.” Then he took the blue slide and invested in the HMA Marketing Consulting System and has made $330,000 since. He's paid off his debt, can talk to his friends and family again, and just got back from a month-long trip to Costa Rica. He’s living the successful HMA life. But according to Sam, the best part about it isn’t what he’s doing for himself – it’s what he’s been able to do for his clients. When he got back from his vacation, one of his HMA clients threw him a surprise thank-you party (complete with confetti, a cake, and all her family members) because Sam helped her go from being a struggling small business owner barely bringing in $2,000 a week to suddenly making $9,000 a week, easily. In this audio, you’ll hear how he’s been making it all happen. You’ll Also Hear . . . Five quick-start steps for landing 20 appointments a week using nothing but cold calls – finding a list, getting in the right mindset, knowing the real purpose of your call, determining how many prospects to contact a day, and a word-for-word look at the phone script Sam uses The incredibly effective (and sneaky) way Sam gets gatekeepers to send him through to the decision maker almost every time The one thing you should never say when you’re on the phone with a prospect A step-by-step look at how Sam seals his deals – and the one best trick he learned from negotiating expert Jim Camp that he says helps him do it How to posture yourself in the initial meeting with a prospect – and all about Sam’s “why me, why now” approach that he says is the one thing you should always do before the Opportunity Analysis “Real-life” insight into growing and managing your HMA practice – how many clients Sam says he comfortably handles at one time, why he only concentrates on the Core Four, and the timeline he gives his clients The biggest future goal Sam has for his consulting practice that will make him even more money, with much less time and effort, down the road. There’s no doubt that marketing can have a life-changing effect on a business, especially in today’s economy. That’s why Sam says he never tries to sell prospects on his consulting; he  sells them on their transformation. So whether you’re a new consultant or a seasoned vet, this audio is full of innovative tips and tricks that will help you transform every business – including your own. 4) Sales and Marketing Legend Ben Gay III Reveals The Secret of the Close Ben Gay III is a marketing legend. When he was working alongside Zig Ziglar, Earl Nightingale, and Napoleon Hill way back when, Ben was the “young guy.” Now, he’s the last living link to that era of marketing genius. In this interview, he shows new marketing consultants powerful techniques they can use on every deal. According to Ben, the most important thing you need to remember when you go out there is that you’re just as smart as 90% of the people who come through the door, if not more. You have a proven system that works and scripts to use along the way. But, he says, in order to close, you’ve got to know what your last sentence is going to be before you even start talking, and then naturally direct the conversation towards that sentence. He also suggests that you start seeing people as new friends instead of prospects. Ben’s had clients for 20, 30, even 40 years because he considers each one a friend. In this audio, you’ll hear how to make those kinds of relationships too, along with the exact sentence Ben uses to close on a new friend. You’ll Also Hear . . . The art of the referral fee – and a quick story that illustrates why it’s so important to either do it the right way or just forget it altogether The one person in your town you should always try to think about if you want to do cold calling the easiest and most efficient way possible The difference between “sales coaching” and “marketing consulting” and how to add the relatively new field of coaching to your consulting practice (along with 5 other income streams you may be able to add too) Ben’s polite way of turning a free call into a paying client by basically announcing, “Sorry, but the freebie is over.” How charging for his advice actually made Ben’s life easier (and more prosperous), and the no-nonsense way Ben gets paid for his time before he sends out the bill A trick for getting prospects to cold call you Three ways you can project credibility without saying a word A little story about the man who built his thriving business of 40 years off referrals generated from one cold call Clear and straight-forward advice for anyone worried about landing their first client Believe it or not, you don’t have to be some sort of “over achiever” to be successful in marketing. All you really need is a plan and a little knowhow. Ben admits he made C's in high school and couldn’t make a sale for the first six months of his career. But he kept swinging at the ball with clear obtainable goals in mind. He’s been knocking them out of the park ever since - 47 years later and counting! So, meet Ben Gay III...the person with the unique ability to explain consultative selling in down-to-earth terms you can easily apply. 5) How To Grow Your Small Businesses The Verizon Wireless Way (Hint: You’re Probably Already Doing It) Before he became an HMA consultant a year and a half ago, Frank Swiatek worked for Verizon Wireless as a performance consultant. He even co-authored a book in 2011 called Managers, Can You Hear Me Now with Denny Strigl, Verizon’s former CEO who took the wireless company from $192 million to a staggering $62 billion. According to Frank, Denny grew Verizon to its incredible heights by sticking to the same four principles the HMA System uses to build up small businesses: Grow revenue, get new customers, keep the customers you already have, and cut costs. Frank also shows us how he talked his local Chamber of Commerce director into letting him run a 3-hour program, that Frank got paid for as a speaking engagement, and how he used that program to sell $55,000 in consulting fees afterward to just one client. You’ll Also Hear… Why it’s so important to search out “non-sales-oriented” businesses when you’re prospecting for clients, and the 3 best kinds of small businesses that fit that bill The 4 projects Frank starts his clients with before he even thinks about doing an Opportunity Analysis – establishing metrics, discovering weaknesses, redefining roles, and getting everybody onboard (and what he charges for each) The one tactic Frank uses to get around traditional cold calling – that makes it almost a no-brainer for prospects to give him the green light Everything you need to know about setting up a program at the Chamber of Commerce – from how to “pitch” your program, to the agreement you need to have the director sign off on The two “magic” buzzwords to drop during a meeting with a Chamber director that instantly shows them you not only know your stuff, but that you know how to present it to their members. All the details about Frank’s three-hour program – where it was conducted, what the Chamber provided for him, what materials he brought – and the two exercises he included in his agenda that subtly sold prospects using “a-ha” moments he had them discover themselves How to find hidden “pockets of sales and income opportunities” that exist with every client, so you can do more projects – and make more money According to Frank, small businesses are the marketing opportunity of the future. There are 23 million of them in the United States alone, and they make up 54% of the sales here. The market is huge and there’s a lot of opportunity if you know how to find it. And in this audio, Frank tells you exactly how to do that by applying the four Verizon Wireless (and HMA) principles of success to your own practice and your clients’. 6) How To Use Bumps In Your Mail As A Client-Generating Machine  Say Good-Bye to Cold Calling Forever! Ed became an HMA consultant six months ago, and he’s already generated more than $50,000 in HMA consulting client fees – and he didn’t do it cold calling. If you’ve never heard of "bumpy mail" before, it’s when you add something fun and bumpy to your letters, like a small doll, packet of aspirin, toy lobster, or pack of matches that ties into your sales message and makes your envelopes impossible to stack flat letters on top of. Doing this  puts Ed’s bumpy mail at the top of his prospect’s mail pile and almost always get it opened. Ed is making $10,000 in marketing consulting fees for every $100 he spends on his bumpy mail letters. In this audio, you’ll hear how he’s doing it and all about the 7-week series of bumpy letters he wrote specifically for the HMA System. You’ll Also Hear… A free and easy way to create a targeted local list of direct-mail prospects – and how to use your research (along with a bright red pen) in your first mailing A step-by-step look at creating your bumpy mail campaign – it’s easier than you probably think. The minor tweak Ed made to the HMA guarantee  that gets his clients to sign on for all four of the core steps right away An exclusive look at Ed’s first clients – what kinds of businesses they were and exactly what he did to help them All about the prospect from hell that Ed decided not to work with – but why you might have a different take on the situation The four things Ed takes to an opportunity analysis – and nothing else The weird reason why your credibility actually goes up the more times you mail to the same prospect The many marketing opportunities you can sell to clients – beyond the core four The one trick to incorporate into your bumpy mailings that Ed says could bring your response rate up even higher than what he’s getting Why Ed never sends letters addressed to “Dear Owner” – and the one website that’ll find most owners’ names and info for you The two contingency deals Ed is in the process of setting up – the amazing cut he’s getting, and how he plans to stay in control of them. The limousine marketing product Ed also sells – and how he used audio interviews to take his cost per lead from $50 to $1-$6! Ed says the goal of a bumpy mail campaign is to sell prospects on a free Opportunity Analysis, e-book, or CD. You can’t expect to sell a consulting package through direct mail, but you can expect to get noticed and get responded to. In this audio, you’ll hear how it all works. 7) $190,000 A Month Doing Workshops -  How To Turn 35% Of Your Audience Into Clients And Make Thousands A Month For Your Consulting Practice After the company David worked for went under and he lost his high paying sales job, he knew he couldn't start at the bottom all over again with another company - working 70 hours a week for peanuts just to prove himself. So even though he had a family to support and a huge mortgage to pay, he decided to go the marketing consultant route. No one thought he would make it. But he did. In fact, at his peak, David was making $190,000 a month. Now he teaches others how to do it, too. In this audio, you'll hear all about it. David says he finds most of his clients running educational workshops on Internet marketing. Because he outsources most of the work, he can concentrate his time on landing clients and upselling them on services. In this audio, you'll hear how he runs his workshops, how he always has a full house, and how he lands clients to make thousands of dollars a month. You'll Also Hear . . . All about the untapped markets hungry for consulting services, how to market your workshops to them, and an approach for landing 35% of your audience Exactly how David runs his seminars, from the quiz at the beginning to the closer at the end - and why he says you should never try to pitch anything during your workshops A word-for-word script on how David follows up with his prospects and turns them into clients The services you'll want to upsell your clients to, how to outsource the work, how much you can expect to pay for the outsourcing, and how to keep your clients oblivious to the process What you need to do to prepare for a successful seminar How to set up JV deals for your workshops - and where to find the kind of endorsements that really work If done right, running workshops can be a great way to make a lot of money for your consulting practice, and David has it down to a science. By using an approach that stresses education above sales pitches, he finds he's landing more eager, qualified clients. Because he can outsource much of the work, he makes a lot more money than he ever did at his old sales job. In this audio, you'll hear how you can do it too. So sit back and listen to how this Internet coaching business expert works his coaching magic and find out how you can leverage off of his expertise. 8) Making It: An Interview With HMA #1 Client Getter Dave Flannery has so many clients that he’s booked for the rest of the year – with one client paying a retainer of $30,000 euro. And in this update, you’ll hear all about Dave’s confidence and the real deals that have come from it. Since he first started with the HMA system, Dave’s been one of the busiest consultants around. Seven months later, he’s busier than ever and says if he can do it, anyone can. Because he’s been in such high demand this year, next year he’s increasing his fees to $12,000 with a 15% retainer. You’ll get to hear all the details of his latest clients and his latest works (believe it or not, Dave has somehow found the time to write a book as well). You'll Also Hear . . . What two things you should always have your clients agree to do if you want your consulting business to grow like Dave’s More about Dave’s cost-reduction step and how it’s been working out for him Where Dave finds the easiest and most effective areas to reduce costs for his clients so they see immediate results Details of his 30,000-euro deal where he’ll be taking a company international – he’s also receiving 15% of the gross sales as part of that agreement Dave’s advice for new consultants on how to deal with rejection and “fake it ‘till you make it” Even though Dave has always made it look easy, he says his consulting business has only gotten a lot easier for him recently. Now, he can walk into any situation, size it up and answer 99.9% of the questions. So sit back and enjoy this quick update on how Dave’s been increasing his business and his confidence – and learn how you can do it too. Enjoy. 9) Details On How To Get More Clients Than You Can Handle In Your First Three Days Of HMA Consulting Kory had tried marketing consulting on his own, and although he had a lot of skills and was great at landing $30,000 contracts, he wasn’t making any real money because he was essentially promising “endless work” to his clients. Without specific steps to outline an exact process, it’s really easy to end up like Kory, with great intentions but little real income or structure. So in this audio, you’ll hear all about Kory’s story and how he used the HMA System to land more clients, spend less time on their marketing, and make a lot more money. You’ll Also Hear… How Kory positions himself to land high-paying clients willing to sign onto $30,000 contracts Exactly how Kory got more HMA clients than he could handle in his first three days How to leverage off the relationships of others – and get 10 times the response with half the effort! Why it’s critical to get money up front and why Kory never does contingency deals How to set expectations from the get-go, make sure every promise is clearly spelled out in writing, and take control of the projects and priorities How to deal with the inevitable “failures” that come up when dealing with clients so that you come across as professional and confident – and without ever taking the blame Kory says that before he got the HMA System, he used to become emotionally attached to his clients and felt responsible for their results. Now he realizes he needs clearly defined projects, structure, and limits. In this audio, you’ll hear his story along with all the lessons, tips, and tricks he’s learned along the way. 10) How To Set Your HMA Consulting Practice Apart From The Rest…Using This One Word Cheree received her HMA System a couple weeks ago and has already landed her first client who signed on for all 8 steps at $3,000 a step. And with two more ready to sign up as well, she’s well on her way to becoming the female HMA Star. But the most amazing part of her story is that she’s doing it in an area where consultants are a dime a dozen. In this audio, you’ll hear exactly how she separates herself from the rest. Because the “marketing” seat was taken at her BNI chapter, Cheree decided to go by “The Implementer.” But it’s how she’s defined that role that has made her an overnight success. With her definition, prospects instantly understand how the HMA system is different and why they’ll want to be a part of it. In fact, Cheree has asked 7 qualified business owners for an Opportunity Analysis – and all but one said YES! In this audio, you’ll hear exactly how she’s doing it. You’ll Also Hear… The single most important thing she’s learned from other consultants that’s helped propel her to a fast start HMA success What to say to prospects to let them know you stand by your guarantee How Cheree bartered a deal with her printer to get $9,000 worth of commercial printing services Exactly what Cheree did to beat her fears and land her first client The amazing networking channel Cheree uses to get a list of qualified prospects The #1 thing Cheree recommends you do for one hour a day that’ll instantly impress prospects. Cheree says the one thing she loves best about the HMA system is that she knows she’s not alone. Although she doesn’t see any problems, it’s comforting to know if any do come up, she’s got the whole HMA community behind her to solve them. Cheree’s solved a problem that many consultants are facing today – how to differentiate themselves so that prospects “get it.” And in this audio, you’ll hear why you might want to go by "The Implementer” too. 11. The Psychology Of Buying Behavior: How To Use People's Unconscious Decision Making Process To Make The Sale Ken Ellsworth is an expert in Buying Behavior. He is a master at detecting people's psychological motivation for buying a product or service. In this interview, he tells you how to use the underlying psychological needs of your prospects to create potent sales messages that appeal to the target and produce changes in Buying Behavior. I guarantee that you will be as amazed by the power of subtle sales messages as I was. Discover how Ken's experience as a prison guard, stockbroker, hypno-therapist, and keen observer of human behavior helped him unlock the secrets of unconscious decision-making strategies. Ken discovered that a prospect is like a safe: to unlock the sale, you have to know not just the numbers but also their order, and their significance. These proven techniques sound like magic, but they actually work! Many of Ken's clients have gone from the bottom rung of sales in their offices to the top in only a month! Some have increased sales five-fold. Learn how you, too, can uncover and capitalize upon the unconscious decision making process we all use. You Will Learn Out How To: Tap into people's natural Buying Behavior decision-making process by eliciting step-by-step psychological, decision-making strategies Establish rapport instantly with customers by matching and mirroring their gestures, language, tonality, even their breathing patterns Avoid the biggest mistake salesmen make when they use their own unconscious strategy instead of that of the customers Determine and employ the prospect's code words, their precise personal meaning, and most importantly, their priority Refine code words into emotionally charged hot buttons and covertly incorporate them in your opportunity analysis to create motivational keys Cut down the sales cycle dramatically by focusing on your client's subtle cues And much, much more! Once you've learned to map their unconscious, you can throw away your scripts and traditional selling closes. All of your reasons for buying scripts become unnecessary and obsolete. Listen and learn how you can tap the power of the unconscious. I dig deep trying to get as much step by step information from him so that you can  try his method in your own consulting practice without having to buy his course. So get ready, this is something that you'll want try at once in your next Opportunity Analysis. Let me know if it works for you.  12. How To Make A Sales Presentation That Consistently Closes The Deal Many people resist sales scripting scripts because they think it’ll sound canned or rehearsed. But according to expert sales trainer, Eric Lofholm, even if you’re winging it, you’re still using a “script.” Studies show that most great sales presenters open and close in the same way. So if you take your current scripts and add a few powerful techniques to them, you’ll have unstoppable sales presentations. And in this audio, you’ll hear some of those techniques. Eric Lofholm, wasn’t always a sales scripting  expert. In fact, he started out flipping burgers and drifting through community college. And at one point, he even found himself bankrupt and homeless. So in this interview, you’ll hear his incredible story of how he rose to the top and how he currently helps others get there too. More Key Information You’ll Get From The Interview: How to make sure you’re not bringing a “negative view” of sales with you into your presentations – you may not even know you’re doing it, but you could be costing yourself serious money Ways to make sure your sales scripting scripts build enough value  so you can charge more for your products, and easily get it How having “comfort zones” could be hindering you from making the profit you deserve – and what to do about it What a master script-book looks like and how to compile the kind you’ll be able to rely on for years to come All about Eric’s “sales mountain” and his simple steps for climbing to the top Several examples of successful sales scripting scripts and stories – you’ll be amazed at the difference a little tweaking can make What you can learn from the way children negotiate their deals – it’s no surprise why parents usually give in to these natural little salespeople A few of Eric’s open-ended closing lines that seal the deal without being too pushy According to Eric, it’s important to keep a positive outlook on sales scripting scripts in order to be successful at it. It’s also important to have the kind of scripts that will allow you to know what to say in any situation and to any objection. However, if you follow Eric’s techniques, it won’t be long before you’re making the kinds of sales presentations that consistently bring in the big money. I know you'll benefit from this interview.  13. Real Secrets To Selling: An Interview With Tom Hopkins Tom Hopkins is a legend. More than three million people around the world have attended his seminars on selling, and more than 35,000 corporations are using his sales training materials. But believe it or not, when Tom first started out in sales he couldn’t even bring in $50 a month in salary. In this interview, you’ll hear how Tom Hopkins went from being that sales-weakling to having a sales empire. You’ll hear why he believes that people who say they can’t sell are usually the best salespeople. And you’ll hear how developing trust and personality, along with having the right attitude, is the “real secret to selling.” You’ll Also Hear… How adding personal touches to your sales techniques can turn your prospects into loyal clients How to overcome the fear of rejection and develop that thick skin for success What “NEADS” stands for and why you’ll need to know it before your next sales meeting How to use the phrase “Not to be personal” to relax prospects and get personal Phone tips that’ll help you slide through to the decision maker more times than not All about the hardest challenges in sales and practical ways to overcome them How going after the old customer is just as valuable as going after the new one – and ways to do that Ways to improve your presentations so that you’re making the most of the words you choose without sounding scripted or corny The best thing about Tom Hopkins is that he lives by what he teaches and believes in what he sells. You’ll never catch him pushing hyped-up flashy gimmicks. He simply gives out the kind of solid advice that people trust. And it’s those tried-and-true methods in life that will stand the test of time, every time. So sit back and listen to the real secrets of selling from the man who knows – the one and only, Tom Hopkins.  14. The Secrets Millionaires Spill At A Jay Abraham Seminar… And More From Legendary Marketing Expert Glenn Osborn Sometime ago, while Glenn Osborn was at a $15,000 Jay Abraham seminar chock-full of successful marketing millionaires, he noticed a trend. Millionaire after millionaire would get up in front of the crowd and say things like, “Thank you, Jay, I just made 400 million by incorporating thank-you cards into my marketing.” Everyone would applaud, and the guy would sit back down. This happened time and time again, and drove Glenn crazy because Glenn wasn’t there to applaud – he was there to get information. While everyone else moved on with their day, Glenn would go to the back of the seminar and interview millionaires for specifics on the things they were bragging about – he wanted to know how they made that 400 million using thank-you cards, or how they got a 70% response rate after the fifth direct mailing. And they usually told him. In this four-part interview, you’ll hear all about the secrets Glenn learned at those seminars, along with more tips and tricks from this legend, including sneaky ways you can incorporate NLP into your marketing, how to use your best clients as a “bank,” the only effective way to do telemarketing, and even how to do a handwriting analysis. Part One: $15,000 Seminar Seats and the Secrets Behind Them Glenn sold seats at Jay Abraham seminars, and he was good at it. With his approach, he could sell seats to just about anyone because he realized prospects were already sold on the seminar - they just didn’t have the money to go. So he would look for ways to make them the money. In Part One of this audio, you’ll not only hear how he did that, but you’ll also get a behind-the-scenes look at the hidden secrets only the insiders at a Jay Abraham seminar know including… The one secret Jay Abraham said he would keep if he had to give away all of his marketing secrets except for one How to barter your way into a $15,000 seminar – and actually have them pay you to go The one clumsy mistake Jay Abraham says 98% of all people make when creating an ad – see if you’re falling into this credibility-killing pitfall The secret way Ben Gay closed his sales – you’d never catch Ben just asking for the money Marketing lessons you can learn from an ugly tongue contest The newsletter that made Glenn $50,000 a year -- the easy (almost therapeutic) way he compiled each issue, and how he sold them The hidden “bank” Glenn discovered gurus could use with their best clients – believe it or not, there’s a way you can borrow money and pay it back using products and discounts The #1 rule you should keep in mind when telemarketing that sells prospects on their own problems and wish lists Part Two: Your Quick-Start Guide To The Sneaky Psychological Tactic Known As NLP (Neuro-Linguistic Programming) When Glenn’s friend was in a poker tournament, Glenn taught him a few NLP tricks to take to the table. In the middle of the game, Glenn had his friend ask the other players about the good times in their poker careers. By anchoring those good feelings to a gesture, Glenn’s friend easily won the tournament – and his opponents never figured out they were simply playing “looser” when they were subconsciously instructed to. And in Part Two of this audio, you’ll hear exactly how he did it. You’ll Also Hear: The basics of NLP including examples of how to create an anchor without anyone knowing it The weird (but effective) way Glenn used a Fredericks of Hollywood catalogue to get into a $15,000 Jay Abraham seminar for free A little story about the “Frankenstein Hypno Handshake” – use this handshake and Glenn says you’ll have about a minute and a half to persuade your subject to do… anything The Jay Abraham trick that made one gas station $800,000 more a year – by reducing their gas prices Why it’s so important to screen everyone (without them knowing it) and all about the quick personality test Glenn does before he’ll work with anyone The real “inside” truth about Jay Abraham’s Mr. X book Part Three: Why You Should Never Try To Sell Prospects On Anything But What They’re Already Buying According to Glenn, whenever you call a prospect on the phone and try to sell them on anything except what they’re already buying, they’ll just hang up on you. Everyone wants to stay in their comfort zone, and they’ll instantly tune anything out that asks them to do otherwise. So if you’re selling consulting services, tell them you can double or triple what they’re already doing. Then when you’re in there, you can approach them with something new. In this interview, you’ll hear how to do that, along with… The hidden psychological trap you fall into every time you use the word “proposal” - and the only phrase you should use with clients instead A step-by-step look at how one millionaire got a 73% response rate on his fifth direct mailing – after only getting a 1-2 percent rate the other four times! The fastest known way to get prospects to part with their money… by feeding them their own pain and frustration Exactly how Glenn sold his $500 newsletter subscriptions and a quick look at the elements that made them so sought-after The easiest way to sell the phases of an action plan – Do this and your clients will practically beg to pay you for the next step The two absolutely critical things you should look for in someone else’s handwriting – that may help you weed out back-stabbers before they can pick up their knives The one book that has made Glenn more money than any other – and the one money making idea you’ll be able to use from it right away Simple ways to troubleshoot a fail: Depressing response to a postcard campaign? Prospects not showing up for their appointments? They can be fixed. 15. How Do I Convince Clients To Try My Coaching When I Don't Have ANY Experience At All? In this audio, coaching students from all over the world ask Richard their most pressing questions, and even an experienced marketing consultant could learn a thing or two from the answers. As always, Richard delivers the kind of advice and guidance you can't get from some generic marketing book. The thing about Richard is he really cares about every question, so you know he's giving you the most relevant answer possible. How can I market my business with little or no money? How do I convince potential clients that I can get the job done? What's the #1 expectation clients have when they employ you as a consultant? I have a contingency contract and I've done the work but they're failing to implement my advice…and how do I get paid? How do you tell an ego-driven business owner that he's the problem? What is the quickest way to get to the decision maker and capture corporate clients? How do you divide your time between prospecting clients and servicing existing ones? How to expand your services globally And much, much more! Richard also goes over the three things you can do that will position you as an expert in your field. And if you're not sure how to price yourself so that you stay competitive in the marketplace, Part Two of the audio includes tips on that. In fact, this session has something for everyone – from the novice to the expert. Honestly, you can only gain from listening to these Q&A sessions with Richard. He has a wealth of information. 16. 25 Years Of Marketing Coaching Experience Bottled Into One Short Hour This is one of my favorite interviews. In it, you'll hear from a 25-year sales and marketing veteran named Richard who also happens to be the founder of the HMA marketing consulting system. As soon as I met Richard, I knew the wealth of information he held was different from anything I'd heard before. And after you listen to this audio, you'll know exactly what I mean. The best thing about Richard is that he's never stingy with information. He shares knowledge that most marketing consultants would keep under lock and key. So what you are about to hear is a detailed interview full of useful tips, techniques and secrets that were collected over more than 25 years. Here are just a few of the topics discussed… What kinds of businesses are the easiest to close deals with? What exactly to say when cold calling that will pique interest, qualify prospects and save you time How to form and use alliances to promote your consulting business – without ever touching your wallet What the #1 killer of the consulting business is – and how avoiding it can make you thousands of dollars every year? The steps you should take in the first 30 days as a consultant to successfully launch your career with no money at all The problems with contingency agreements and why you should always charge a fee upfront And much more! Back in 1990, Richard was one of Jay Abraham's protégés. And since then, he's taken that experience and expanded on it to form a consulting system that works for everyone - even people with NO money or experience. You see, his HMA system approaches consulting from a different angle, using practical methods and step-by-step modules. It takes courage to go from listening to a money making idea to implementing one. And in this interview, you'll hear all the practical steps necessary to get started living your dream today. Before you jump into the field of consulting, you'll want to listen to this audio at least once because it will arm you with a complete plan for success. Richard is the best people to provide it. So sit back and listen to his many years of experience.  17. If You Want A Consulting Client For Your Marketing Consulting Business, Here's What To Do... If you want to get into the consulting business helping businesses make more money with less effort, then do it. Don't let the cost of my HMA system stop you. You have everything you need to go and find a paying client right now on this page of audio recordings and downloads. Yes, it's easier with the system. But some people like Robert Spiller don't have the money right now. However, not having money for the initial investment is not going to stop Robert from grabbing his dream. In this recording, you'll hear his story and what he has done to get his first five clients. And Robert is not even an HMA Consultant. He's an inspiration to us all. Just listen to his passion. His story is one that will inspire you to GO FOR IT! Whatever you decide to do. If you want something bad enough, you know you'll find a way to get it. We as people always do. Enjoy. 18. Famous Speaker Reveals Five Ways To Get Coaching Clients By Helping Others Get What They Want For fifteen years, Douglas Cluff has been at the forefront in creating profit-based marketing strategies for companies across North America. Each year he spends up to 35 weeks traveling across the United States and Canada helping companies implement his powerful marketing strategies. He is a highly sought after speaker, presenting hundreds of seminars to entrepreneurs and members of the media each year. His unique marketing consulting and sales seminars have helped thousands of businesses achieve new levels of sales and profitability. He has a Masters Degree in Business Administration and experience in almost every market in North America. His publications include: Power Marketing for the 90's, Marketing for Profit, Return on Investments Selling, and the eight-volume training series, Maximum Money Marketing. Doug was instrumental in developing part of the HMA training. I called Doug and did an additional interview with him on the subject of marketing consulting. Listen in and see how a marketing system transformed his life and his business. 19. Bonus #1 - Opportunity Analysis Worksheet The first and most important thing you must do before talking to anyone about consulting, either in person or by phone, is to study this Opportunity Analysis worksheet. The Opportunity Analysis worksheet is what you will take prospects through when you meet with them. It's designed to uncover HMA Hidden Marketing Assets. This is an incredible magic tool that positions you as the expert. It enables your prospect to open up in ways that you never thought were possible. It's what puts you into the "Trusted Consulting Column," not the salesman trying to pitch consulting projects. Use the Opportunity Analysis worksheet while meeting with your potential clients. Have you ever heard the saying that "questions are the answer"? These are the questions that you need to get them to say YES! 20. Bonus #2 - Telemarketing Workshop Audio With Scripted Sayings For Setting Appointments Warning! Getting clients using telemarketing methods  can be the hard and a frustrating way to building a consulting practice. However, if you know what to say from the time they say hello to setting the appointment, it can be a goldmine. Over the years, we've had consultants submit various scripts on how they used telemarketing to generate client acquisition and appointment setting. This recording and transcript bonus is the best and most effective out of all of them. With this bonus, you'll also get... • Magic Cold Calling Script, Phrases, Comebacks, and Objection Blockers • Telemarketing Audio Workshop  21. Bonus #3 - Direct Mail Letter And Post Cards That Really Work You may want to consider direct mail to get prospects calling you first. Having the call come to you puts you in a much stronger position for selling consulting work. With this bonus, you get two of seven direct mail letters that are being used very successfully in generating client work for one of our HMA consultants. The idea is to use  bumpy mail grabbers inside your mailings to grab the attention of the recipient and get your mail opened. Make sure you test small and mail as you need more clients. This bumpy mail campaign can totally eliminate the use of cold call prospecting for client work when executed properly. You can outsource this type of mailing to fulfillment houses, or you can do it on your own at first. Some consultants will look at this type of mailing as too expensive compared to a regular flat mailing. But remember, the return on your investment is what this consulting business is all about. You can test, modify, and mail these two direct mail tools for a potentially killer HMA getting client strategy. You'll Receive: • Mailing #1: Postcard Consultation #1 - Postcard This is a professionally designed postcard in MS Word that offers a Free Marketing Audit to help you discover the hidden marketing assets in your business and brainstorm with you to develop strategies to leverage those assets into profits. You will use this to generate  phone calls. • Mailing #2 - Bumpy Mail Aspirin Letter #1 - Letter This is a professionally written three-page letter designed in MS Word.
19) The Art Hamel Business Buying System
Here's your very own training about a little-known - almost magic - way to buy or take over a million-dollar business without banks, credit, or prior experience. As you get into the business community with your HMA consulting services, you will be presented with many opportunities. One such opportunity may be to take over or acquire a business in its entirety by using your skills to grow the client's business. If this opportunity should arise, you will want to listen to one of the world's most sought-after business-buying experts. His name is Arthur B. Hamel. You will learn how he bought over 200 businesses in the past 50 years - and why almost anyone who understands his system can do the same thing.  When you learn to buy a business "The Hamel Way" you do not have to be "business savvy." You don't need a lot of money. You don't even need good credit or any business experience. I dare say this will be some of the most startling information you've ever learned on the subject of business acquisition. Arthur B. Hamel has bought over 200 businesses in the last 50 years. He started back in the 1960s, with a small 25-unit motel in Modesto, California  that took all of his time, energy, and money. Today he buys only multi-million dollar businesses that require almost none of his time, energy and money. Art has since shown tens of thousands of other people  how to do the same thing via exclusive seminars and his own unique home study course. But don't think this system is just for the "elite" or the "privileged." His step-by-step course is so down to earth and easy to follow, that with some effort, anyone can use it to buy businesses without using a bank. As an HMA Coach, you will have the detailed information you need to identify if your client's business is ripe for selling. Many sellers have never given it a serious thought. If you can buy right and grow your new business with smart marketing like what you will learn in the HMA system, you could end up sitting on a profitable business. Here's what you get: 1. The Complete Do-it-Yourself Guide to Buying and Owning a Winning Business Part One: How to Get Started...Even if You Do Not Have Any Money or Connections It seems like everyone is talking about the economy, and Art is no exception, except he's saying not to worry about it! At the beginning of Part One, you will hear why. In this interview, you'll hear Art address all the questions and worries about how the economy has affected business buying. He should know. He has been buying businesses for more than 50 years and has also helped countless others to buy them, too. According to Art, the #1 thing you need to succeed is confidence. Everything else is easy. In fact, he says if you start the right way and stick with the basic rules, you will be just fine. In Part One, you will hear the right way to get started, along with: Exactly what to look for in a business to buy, and where to start looking What a "reverse earn out" is and how to use one when negotiating for businesses during the recession Why you will want to avoid private equity companies and business brokers - and what to do instead Two businesses you will never want to get involved with and why  How to contact the owners of prospective companies - just like the brokers do. Part Two: The Best Types Of Businesses To Buy And How To Find Them  According to Art, you never want to be known as the "turnaround guy" because it is just not worth it to fix up a business and turn it around - and it is certainly not worth the headaches. It's much better finding a business that's already doing well. In Part Two, you will hear all about the ideal business to buy, in addition to: How to contact the owners of businesses How to use your local library to find businesses to buy What kinds of questions to ask when you're buying a business The three best characteristics of a business to buy Part Three: Evaluating and Determining the Value of a Business Art says one of the worst things you can do when evaluating a business is to go in with a Pollyanna attitude. You need to assume there are problems, and you need to look for them. Remember, it is "buyer beware," so instead of worrying about impressing the owner, worry more about your research.  If this is your first business purchase, you've got a lot to learn. Fortunately, according to Art, none of it requires a background in rocket science. In Part Three, he is going to tell you how to make sure you don't get ripped off. You Will Also Hear: How to use a profit and loss balance sheet to help determine your maximum bid for a business How to evaluate a business' financial record and judge its future viability All about due diligence and how to put together questions that will let the seller know you're not a pushover Why you will need a CPA and accountant when you first start out The best way to cash out investors after their five-year run Part Four: Obtaining Investors or Bank Loans According to Art, if your deal makes sound economic sense, you will find no problem finding financial backing. However, finding investors might be difficult if you're a new business buyer with no track record. Fortunately, there are other routes you can take, such as l leverage buyouts and owner financing. In Part Four, you will hear all about them. You Will Also Hear: Why owner financing should only be 30% to 40% of the deal, how to get it, and how to make up the rest Why you won't want a private equity company to finance the deal, and where to go instead How to prospect for investors How deals are usually structured - when investors get paid, how long they stay, and if you need to buy them out All about the "preferred position" - what it means, how it's arranged, who gets it and why Part Five: Negotiating the Deal If you are like most people, you worry about going into an important meeting and negotiating a big deal. Art says he has been there too, but owners are never as horrible to work with as you think, and the meeting almost always goes much better than anticipated . However, there are some things you are going to want to look out for, and in Part Five you will hear how to make sure every "T" gets crossed. You Will Also Hear: What issues to look out for when dealing with multiple partners How to sell the owner on seller financing How to look over the business and meet with the owners when you're working a 9 to 5 job - and whether or not you should even disclose that Part Six: Running a Business With Art's system, he suggests you go the absentee owner route and stay as far away from the business as possible. Even if you choose to be a little closer, you should never make many changes right away. In Part Six, you will hear how to keep your management team happy while maintaining your finger on the pulse of the company. You Will Also Hear: All about incentive programs - what to use, what to avoid, and what happens if the owner wants to stay on and manage - do the owners get an incentive too? How Art keeps track of all of his businesses, how he easily spots problems that arise, and how he maintains control - even when he's far, far away All about exit strategies and "going public" with a company - What you can expect if you're considering a business far from your home - or even outside your country Why you may want to think twice before you buy a C Corp Part Seven: Working with Art Art's been teaching people to buy businesses for 47 years and his program is so simple he has never met a person who could not get it. You may have to go through the information more than once. But if you put the time in, you will have a net profit that could easily set you for life. In Part Seven, you will hear about his home study course, along with: The referral fees Art pays for students who bring him businesses Information about buying online businesses Other books and training Art recommends for buying businesses The preferred way to draw income from a company The most effective way to build a team that will have the business knowledge you need There are hundreds of ways to buy a business. You could seriously complicate the process if you wanted to, but why? Art has been buying businesses for a long time and has it down to a tried-and-true, simplified science. So if you are looking for difficult theories about business acquisitions and economics, you will not find them here. Art gives you what works in practice, out in the real world, exactly where you need it. 2. Everything  You Always Wanted to Know about Buying a Franchise -  Interview with Art Hamel  I get so many questions about franchises that when I had the opportunity to interview business-buying expert Art Hamel about franchising, I jumped at the chance! I sent out an email to my entire list about the upcoming interview and asked people to email their questions to me so that I could pose them to Art during the interview. At the beginning of the interview, you will hear how Art got started in franchising in the mid-1960s. Since then, he has been both a franchisee as well as a franchiser. This audio is a goldmine for anyone who is considering buying a franchise! Art gives a down-to-earth, honest opinion of each question. You do not want to miss listening to how his years of experience have truly made him an expert in franchising.  Here are just a few of the questions: Why should a person consider buying a franchise, as opposed to buying an existing business? What person should buy a franchise, and why? What type of person should not buy a franchise? If I am set on buying a certain franchise, what types of research should I do before making my final decision? Do all businesses charge their franchisees monthly franchise fees? Are franchise fees regulated by the government? What do I get in return for paying the franchise fee? Is it wise to start my franchise in "virgin territory"? This would be some area of the country where there are no other franchises like mine. How many hours per week will I have to spend when I first start up my franchise? Is buying a restaurant franchise, such as McDonalds, a good idea? Do I have any recourse against the parent company if my franchise is a failure? Art does not pull any punches when it comes to telling it like it is! I know that you will enjoy this 40 minute interview that contains such a wealth of information about franchising! 3. If You Invest in Real Estate, Here's A Fast and Easy Way to Multiply Your Profits by 1600% and Get Instant Cash-Flow You Can Use for Anything You Want  In this interview, Art Hamel and I discuss real estate investing and how to use his unique methods to multiply your real estate profits by 1600% and get your hands on massive amounts of cash you can use to invest in more real estate.  Art also talks about Robert Allen's real estate methods and how you can use what Robert Allen teaches in conjunction with his secrets.  Robert Allen recommends Art Hamel in his book, Nothing Down, and when you listen to this short audio interview you will see why.  4. Detailed Answers To Questions From Existing Art Hamel Students  More and more people are buying Art Hamel's course on business buying. As a result, more specific questions are being asked that have not been covered in some of the other of my interviews with Art. Here's a new recording to cover more questions that have been asked by Art's students and detailed answers from Art himself. As you listen, you will hear detailed answers to questions such as: what the percentage of return is for investors, what's Art's fee, and what percentages of the business will the buyer own? Listen to Art’s answers, including detailed examples and the math behind the examples based on his personal experience of more than fifty years of business buying. What kind of involvement in running a business will the buyer have if Art becomes involved? Basically, it depends on the buyer's management experience. Art gives excellent examples in answering this question as well as what his involvement would be when the deal is made with his assistance and services. What kind of businesses should potential buyers look for? Should it always be a manufacturing company? Listen as Art explains why manufacturing businesses are his favorite because the risks are less than buying a service business. Find out why service businesses can be much riskier than manufacturing ones. What does Art think about buying an offshore manufacturing company - specifically one based in China? Art explains that it can still be a decent deal, but that more negotiations may be necessary for China or in the Middle East business deals.  Would Art be interested in financing a movie project? Well, with all of his business buying and financing experience, you can probably guess that Art has, indeed, been involved with the financing of movie projects during his career. Listen as Art talks about his past deals and what his opinion is currently about getting involved with more of these. In a buyer's first meeting with the seller, what should the buyer ask for? The details that Art gives while answering this question are a "must listen" for potential business buyers, and you are going to want to take notes. Art stresses that in the first meeting with the seller, the buyer's main goal should be to establish rapport and a relationship with them. He goes on to suggest a few pertinent questions the buyer should ask in the first meeting, and the most valuable information that the buyer should request from the seller.  When talking to a seller, is Art available to explain his credibility and services to obtain financing? This is the part that I like best: Art suggests that the buyer send the seller to my web site, www.hardtofindseminars.com to read or listen to the volumes of information available about Art Hamel. My website establishes Art's credibility and tells the seller exactly what to expect if Art becomes involved with the deal. I encourage you to add this recording or transcript to your collection of business buying resources. Again, Art leaves no stone unturned as he answers his students' questions in simple English and easy to understand examples based on his years of experience and a wealth of business buying knowledge. 5. How To Get The Money You Need  - Fast - For Your Business When The Banks Say “No” If you are a small or medium sized company, and you need money for growth, acquisition, or turnaround, this interview could hold the answer you seek.  In this forty-minute interview, you will learn how Barry, a financing genius has carved out a niche in the financing field. He is so skilled at what he does that many of the leading banks send their customers to Barry as a last ditch effort to get the needed money. Here's why... Barry and his team have contacts that represent hundreds of millions of dollars in lending power. Barry and his team have the ability to arrange financing because of their strong relationships within the financing community.  When it comes to getting the money you need, it is not what you know but who you know. These industry insiders allow Barry to deal directly with the decision-makers of these select lending institutions. You will hear Barry give an in-depth explanation of each of their services along with example case studies where they acted as an intermediary to the process.  This is a fascinating new approach that will broaden your knowledge of the requirements necessary to engage a person with connections like Barry to help you to achieve your desired business growth. 6. Why Even IRS Agents And Small Business Administration Officials Attended Art's Business-Buying Seminars!  Do you want more business buying secrets? Then my first conversation with Mr. Arthur Hamel is essential listening. Arthur may be the best expert in how to buy an existing business successfully. I met him through an eBay ad. He was selling his business-buying training courses on eBay.  I called him up, turned on the tape recorder, and captured every fascinating minute of our conversation. This recording will probably shock the life out of you - as it goes against everything the "mainstream" business teachers and "experts" you see on TV have ever said about buying businesses.  Tens of thousands of people - including IRS agents and Small Business Administration officials - flock to his national seminars, sometimes dropping a couple thousand dollars just to make it.  His training program was the top-selling, #1 business-buying seminar nationally. Be a fly on the wall as you listen to more of Art's amazing story. He is a genuine man, who  loves what he does. He wants you to succeed. I know you will enjoy this talk with a true master on how to buy an existing business successfully. 7. Everything You Have Ever Wanted To Know About Buying A Business Using Other People's Money - Even If You Live Outside The United States - But Were Afraid To Ask!  Another insightful two-part interview with business-buying expert, Art Hamel. In these audios, Art concentrates on how you can buy a business with investor money. This is not something that he just thought up. All of the content you are about to hear is based on Art's actual experience over twenty-five years. You will hear questions and answers from my students about buying businesses.  When you buy a business using investor money, there are some significant advantages. First of all, you pay for your business entirely by cash! That gives you an advantage over other buyers. The other noteworthy aspect is that most investors don't expect you to pay them some kind of return every month or quarter. They will ride with you for five years or more until their investment is returned. That means that you get to use all of that investor money for the entire investment term! You will also hear Art's opinions on: business brokers and how to know a reputable one, how to value a business, buying businesses which fit into a consumer buying cycle such as businesses that fit well with baby boomers, how to protect yourself from overpaying for a business, and much, much more! Near the end of this Q & A session you will hear Art's anecdotes about how he got into the seminar business in the early 1970s, how he started teaching marketing and business buying sessions that were both IRS and IBM approved, and how his one-hour infomercial on a shopping network made him  a recognized personality wherever he went. BONUS! I have added an audio clip on how you can qualify to work with Art to buy a business with investor financing. Art has about fifty years of business experience and more than 25 years of business-buying and seminar experience. His track record is so impressive that people (buyers, sellers, and investors) listen to him! Art can help to make sure that your homework is done. He can insure that everything is in place and that all of the paperwork is completed to a status of excellence. He can ensure that you have a "million dollar" business plan to present - one that will leave no stone unturned for any investor. He discusses how his fee structure works and what investors want out of the deal. He states what he requires from you to develop a business plan, and what types of businesses that investors like and don’t like.   In short, working with Art Hamel in buying a business eliminates all the guesswork. With his track record of success, you are almost guaranteed success.  8. How A Ten-Minute "Chat" With Art Hamel Turned Into A "Mini-Seminar" Revealing Some Of His Most Jealously-Guarded Secrets! I just got off the phone with Art Hamel asking him a question about dealing with business brokers and getting around having to "jump through hoops" just to get in touch with the seller of a business you want to buy. What was meant to be just another ten minute "chat" turned into a "mini-seminar" on buying businesses! I don't know if he intended to do this or not , but he ended up revealing many of his most jealously- guarded secrets. Secrets he doesn't talk about to anyone. Secrets that will blow your mind. Luckily, I recorded this call.   Art may not let me keep this file up long, so you might want to check it out right away.  9. How A "Business Angel" Can Get You The Money You Need For Your Next Business. Here is an interview I did with Christine Kaine, the founder of Business Angels, Pty Ltd in Melbourne, Australia. This is a fascinating call in which Christine explains the concept of Business Angels, or Angel Investors, who are looking to help a business grow by utilizing their business expertise and established networks in return for a percent of ownership. Some Angels invest in a growing company as well as becoming an integral part of the company.  Business Angels Pty Ltd is a service that matches Business Angels with companies who want to grow their business by associating with an Angel who has the experience and is an expert in their industry . It's almost like a dating service for businesses and investors. Christine explains her screening process and the many scenarios of how and why Business Angels and businesses can work together to accomplish the ultimate goal of making a business extremely successful. You will be amazed at the possibilities! 10. How To Use "Business Angels" To Get All The Money You Need For The Business Of Your Dreams YES, YOU CAN gain ownership in the business of your choice if you know what to do. This recording is with Lawrence from Company Partners based in the United Kingdom. Company Partners are specialists in matching Angel Investors and/or Venture Capitalists with businesses who want to grow or who need financing. Additionally, they offer services such as  business plan development and consulting. You will learn what an Angel Investor is, the reasons why they wish to invest in businesses, and the different levels of involvement in a business that an Angel Investor may wish to have. You will also learn the importance of developing a thorough business plan, whether you are  starting a new company or you are looking to partner with an investor. You will also learn how different business plan formats depend upon the type of investor you seek.   Company Partners have developed a psychology of business plan development, and Lawrence gives excellent examples in this interview. Lawrence provides in-depth advice for any start-up business or businesses in general, whether you are looking for investors or not. It is important to know at his website, and other angel investing sites around the world, you can approach key business secession makers and make consulting deals. I have been to the site and was impressed with what I saw.  It is free to look at all the businesses that want help. You can be the one to help them grow by trading your marketing services for ownership in the business. This interview is definitely a "must listen," and I know you will learn a great deal.  11. Introduction To Arthur Hamel Business Evaluation Program Many years ago, Art developed the Arthur Hamel Business Pricing Program. His program  helped people to understand many of the things that went into a business' overall value. In the past 25 years, he has worked with many investors and buyers. He had many subjective areas that helped me to analyze a business purchase. Art never attempted to organize it, he just knew what to do. In the past year, Art has been working with buyers and investors in order to create lucrative partnerships. Though it has been devilishly difficult to explain the many subjective items that make up the difference between a good business purchase and a bad one. Five years ago, Art started to work on a method to pass on the subjective elements that make up a good business. It is a remarkably simple approach, and Art did not attempt to tie in weighted values to make it more accurate. He has a start in the area of weighted values and will use it in the future if it is necessary. Benefits to Buyers: Teach buyers how to do a better job of analyzing the business purchase, and how to utilize a rating system of all businesses for comparison (e.g., A,B,C,D,) Improve buyers' ability to explain the good and bad of each business benefits to Investors. Give buyers the ability to do a better job of analyzing a business investment. 12. How To Get Financing For A Business You Want To Buy In A Fraction Of The Time It Takes Everyone Else! This is the single most valuable interview I've done with Art yet. Why? Because it introduces a brand new "tool" Art created to help people get investor financing for businesses in a fraction of the time it would normally take. In fact, Art considers this information to be so valuable, he won't even let me sell it to the general public! (I can only give it to certain people who qualify.) 13. Don't Buy A Business Until You Hear This Important Advice From An Art Hamel Student This is a tremendously informative two-part audio that will be intensely interesting to students of Arthur Hamel. It came about almost entirely by chance. A gentleman by the name of Dale had studied the Arthur Hamel course on business buying and was about to take the decisive step of meeting with the owners of the business he was interested in buying.  It was an imperative time for Dale to begin to be coached by Art personally. Since Dale's meeting was to be the next day and Art was currently out of town, I thought that perhaps another student named Eric could advise Dale about how the meeting should be approached, information that Dale should request, as well as other crucial aspects of this first meeting. By coincidence, Eric called to give me an update about his own business buying deal. After hearing the details, I asked Eric if he would be willing to speak to Dale in Art's absence in an effort to make Dale's next day meeting as successful as possible. Eric agreed, and we got Dale on a three-way call. Eric is a remarkably astute student of Arthur Hamel, and you will hear him echo many of Art's methods. The difference between these audios and those you may have heard between Art and I, is that Eric brings a different perspective to buying a business because he has had different life experiences and has experienced some up's and down's in buying his business that are not covered in the Arthur Hamel course - things that a person can only realize when he or she goes through a specific experience. I believe that this is what makes these audios so unique and valuable to people who are thinking of buying a business. Here are just some of the highlights of Eric's advice to Dale for the meeting and the business buying deal that are based on Eric's personal experience:  You'll Hear All About... • How the most valuable things you need in a business deal are the company's financials and its tax records. Essentially, they tell the whole story of the company. • How to present yourself as the buyer of the business: What to say, how to conduct yourself, and what to expect the current owner's attitude toward you to be.  • The importance of observing the business first hand. Attend as many internal meetings as possible and obtain as much written information as possible since this information will help you to complete your Due Diligence phase. • How getting a sharp attorney and CPA to assist you during the entire buying process is of the utmost importance. Learn the necessity of creating a "million dollar" business plan as soon as possible for your investors.  • The importance of hiring someone to write your business plan if you are not sure of what it should contain. Make sure to get payables information in writing from the current business owner. This information is of the utmost importance and should be addendum to your business plan. Research your business's competitors. • Realize the need for a key management team which may include the business's current consultants. In this conversation, you'll hear about a few of the hiccups that can occur when you are trying to buy a business. Listening to how Eric has applied what he learned from the Art Hamel course is engrossing and so informative! You do not want to miss a minute of it. You will also hear me explain how I revamped the Art Hamel course and added a whole section about buying a business, bringing in marketing resources, and looking for hidden marketing assets. You will learn how to use these additional resources to identify the hidden assets of your business prior to purchasing so that you will have a better knowledge about how you can grow the business even more.  Since Dale is at the beginning of the process of buying his business, the three of us promised to play this out as a full audio case study after Dale's activities are complete - whatever the outcome. Additionally, I know that you will want to hear the rest of Eric's story and the outcome of his business buying experience.  14. Can Spending $150 Talking With Art Hamel Save You $4.5 Million? For This New York Man, It Almost Did I just got off the phone with Michael Chin from New York. Michael ordered Art Hamel's business buying system. He has studied the system and by using the advice on one of the recordings, he found a 4.5 million dollar business worth pursuing. He took the next step and invested $150 to consult with Art for one hour about the business. Listen to Michael's story and hear the shocking experience he had with Art.  NOTE: Art at this time may not be working with students.
20) Joint Venture Magic
As an HMA Marketing Consultant, you will want to master how to quickly and easily understand, set up, and control profitable joint venture deals that make you and your client money fast. We've left nothing to chance in this classic training. Once you have a client paying you for project work, you are going to have the inside information on their business to see if a joint venture is ripe. This Joint Venture Training will expand on your HMA Training on alliances to spring you even faster into a successful marketing consulting career. You will have access to the audios to the Joint Venture Magic System and a few of my most powerful audio consultation and interviews on the subject of Joint Venture Deal Making. Remember that starting your HMA practice by approaching prospects cold can be a very long and difficult process. Using the power of a joint venture endorsement can make your consulting life much easier. Don't overlook the power of these concepts. Each of these audio recordings is packed with expert joint venture money making ideas and specific examples of how you make money doing joint ventures. Enjoy! Here Is What You Get: 1&2. Joint Venture Magic System With Detailed Interview Descriptions  As an HMA member you will get your PDF copy of The Joint Venture Magic System which includes: The 196-page Joint Venture Training Manual Joint Venture Letter Templates Winning Joint Venture Sales Letters 32 Business Analysis Solutions A Business Analysis Solutions Worksheet ...and more tools to help you succeed 3. How Oprah Winfrey Created a Multi-Million Dollar Stream of Income with One Simple Joint Venture - And How You Can “Adapt” What She Did and Do the Same! Bianco is a skilled joint venture marketer and one of the best at explaining joint ventures. Listen as he shares his experience with joint venture marketing and the benefits of setting up this highly leveraged business strategy. The purpose of this interview is to share strategies on how to set up joint ventures so you can make more money using the assets of others to grow your business. In this interview, you are going to learn: What is joint venture marketing? Advantages of joint ventures compared to lead generation How to find prospects for joint ventures How joint venture marketing works and examples How to get started How to establish agreements How to weed out winning deals from losers The importance of market testing Where to get more information  Learn how apply Bianco’s strategies for joint venture marketing in your business. When you do, you will be able to make more money with less effort. Follow along and use these same strategies to set up a joint venture of your own. I know you will learn valuable insider secrets in this intensive interview. 4. How To Make Cold Call Selling Into A Fun And Profitable Activity Over Night If you are going to do Joint ventures, you better make friends with your telephone. I've been using cold calling pretty effectively over the last 15 years for many of my selling activities. It is what I call "pounding the phones."  It has been one of my most effective methods for selling, however, I hate it for the same reasons most people hate selling by phone. I am very fortunate to have just found a radically new honest sales approach based on integrity and common sense to get clients by phone. It challenges traditional sales thinking, and will help you achieve better results. It is the missing link - a new mindset and language that converts selling by phone into a natural conversation between you and your prospect. It offers you a new way of thinking about cold calling - the most dreaded selling experience of all – to the end of the sales process. You do not have to abandon the selling skills you already know. This interview will give you a new approach and new tools to help you get better results. It is incredibly effective. Best of all, it is easy to learn, and you can start instantly. In this interview, you will learn how to make fewer calls and get better results. Rip up your sales script and easily get your message across. Change from the "Dreaded Salesperson" to a trusted advisor in a matter of minutes. Get rid of your "Fear of Phone" once and for all. Stop chasing prospects and gain the respect you deserve. 5. UK Joint Venture "Guru" Explains How to Quickly and Easily Set Up Profitable Joint Ventures Part One (And Why Most People Do It the Wrong Way)  I meet many people in this business. One of my newest mentors is Vanish Patel from the UK. Vanish originally contacted me via email after listening to every one of my audio clips listed on this page. He and I have had several talks on joint venturing, and I felt this information was so powerful and important, I asked Vanish to share with you what he told me! Once you hear this talk on the right way to approach a joint venture, you will know exactly what types of businesses to look for. You will also know exactly what to say to them, how to structure compensation, and what agreements to use to protect yourself. Do not miss this interview. You will learn how to make a six-figure income doing nothing but setting up joint venture deals right from your own home with no product and no customers. 6. Vanish Interview Part Two: Three Years Later on Joint Ventures, Business Deals and Marketing After revealing my last interview with Vanish Patel to my joint venture magic buyers, I received an overwhelming response to hearing more interviews with Vanish. Yes, it had been three years since we last chatted, and we both thought that it was time to catch up on what we’ve been doing over the past three years. This audio is packed with some great content about joint ventures, investing, and some innovative marketing ideas using current technology. In this recording, Vanish gives a brief history of his education and how he lived in the US for several years before returning to the UK. Vanish gives some sage advice about applying systems that you’ve learned to your own environment and that everything is based on your own personality and experiences. The bottom line is that you need to find out what will work for you when dealing with a prospective client. This applies to both the US and the UK. The evaluation of ideas and researching those ideas for their potential is the same on both sides of “The Pond.” Vanish explains that the differences between selling to an American versus selling to an Englishman become apparent with the need of sometimes translating business terms. We next talk about Angel Investing and the interviews about Angel Investing that are available on my website. Vanish is very familiar with the UK-based corporation that I talked to. It is an educational interview that you should listen to if you have not done so already. Vanish tells of his recent experiences investing in new businesses with a lot of potential to help them grow and prepare them for being on the stock market. You will enjoy his success story of a small company that he invested in a few years ago that is doing quite well and growing by leaps and bounds. However, with the success, there is almost always failure. Vanish tells how he became involved with a gentleman who was creating a free distribution real estate directory where other types of home-related business could also advertise. It sounded like a great plan, but this was a one-man operation. Because there was no team, this business could only be successful in one local geographic area and could not be taken to the whole UK. Vanish advises that your investment should be made in a business that has a team. Also, look for limiting factors that a business may have not realized at first. Vanish gives the example of a pizza restaurant that sends out thousands of leaflets in the city only to find that people will not travel for more than fifteen minutes to get a pizza! This narrows the restaurant’s ability to significantly grow. Look at the marketing consulting business as another example. The limiting factor here is that there are only so many hours in the day for you to do your own marketing as well as work with your clients. Learn how Angel Investing can be used to find a local business investing club. With business investing clubs, you join and the club finds the best investment opportunities that will be presented to club members. Learn what businesses to avoid like the plague  and why. And learn what makes a business ripe for buying. Pay close attention to the last part of the interview where Vanish talks about his new practice of text messaging. 7. How High To Raise The Price Of Your Joint Venture Commissions And Fees Without Your Joint Venture Partner Batting An Eye The commissions and fees you negotiate for your joint venture deals can be the determining factor of whether you succeed or fail in your joint venture deals. It is one of the most important decisions you will make, and most people act like sheep when pricing their fees. They instinctively look and copy what their competition is doing. In this interview, you will learn why this is the worst thing you can do when determining what you get paid when setting up a deal. You are going to hear from Larry, a strategic pricing expert. Larry specializes in sales and marketing training with a primary focus on selling at prices higher than your competitors and maintaining profitable margins for your company. Larry is a Ph.D., and former professor who has become famous for his work in getting profitable results in business. His specialty is in the areas of how to successfully raise prices and maintain high profit margins. Larry has educated hundreds of thousands of businesspeople through both public and private seminars, and is considered one of the nation's foremost authorities in getting top dollar for one's products and services. In this interview you will learn: How to stop racing your competitors to bankruptcy court and start selling at prices that earn you a profit Why business is a game of margins, not volume Why competing on price might be a surefire way to run your business into the ground. Why your problem is not your competition - it is your thinking. The truth about the reasons why people buy – only one of which is the price. You will also learn other proven strategies for selling based on value rather than price, how to price products or services correctly in the first place, and how to withstand pressure to cut prices. 8. How Your Local Yellow Pages + A Simple Mathematical Formula + A Routine Joint Venture Agreement with a Web Designer  = Tens of Thousands of Dollars in Monthly "Take-It-To-The-Bank" Cash Flow for You And Your Family Listen as I talk again with Vanish Patel and learn about how he earns a small fortune every month simply by joint venturing with a Web designer (who does almost all the "work" in the deal) and applying a simple mathematical formula with his copy of the Local Yellow Pages. This is some of the most fascinating information I have ever seen, and I know you will enjoy it. Joint Ventures are about understanding business markets. These simple yellow page secrets have the answers. 9. Attitude is Everything – Learn How to Make the Best First Impression When Approaching A Joint Venture Prospect Your attitude and presence say so much about you – and you only get one chance to make the best first impression. I got a call from Gabriel who was interested in learning how to set up Joint ventures. In this short but incredibly powerful conversation we explore how to position yourself and exude confidence in order to win over your prospects and convince them that partnering with you is the best thing they could do. Don’t get me wrong. You have to have a solid proposal to pitch, but once you are ready to meet people and make it happen, you have to exude confidence and conviction in your project. Whether you are an outgoing, "can sell ice to an Eskimo" type of person,  or you are more reserved and shy, you will learn how to approach people and create an unforgettable presence that sticks with them and compels your potential joint venture partner to work with you. Dare to believe you are the best, and you most certainly will be. Go for it. 10. How To Introduce The Massive Power Of Barter Into Your Joint Venture Deals In this interview you are going to hear about both barter and joint ventures at the same time. Using this triangle method you can be making money as soon as next week. You are going to learn how to triangulate a joint venture deal. Just as a triangle has three sides, a triangulation joint venture has three players. This will be an exciting interview that will give you even deeper understanding about the enormous potential of Joint ventures. If you learn what this enterprising Florida man has to teach you about eBay and the barter or retail trade industry, you can make and save you and your family oodles of money for the rest of your life. You will be astounded by this interview about the worldwide barter and trade industry. You will learn the best way to turn your time into an ongoing cash income stream. What transpired during our conversation was an unprecedented  training class explaining how the major trade organizations operate, insider secrets of how their members obtain and use their trade dollars, the problems these members may experience, as well as the myriad of products and services traded by the members of these organizations. It is unbelievable! More importantly, you will learn how to buy top-of-the-line goods and services in the trade industry for twenty cents or fewer on the dollar using my personal techniques. I also reveal the best types of products and services to purchase with trade dollars. After purchasing these goods and services at a low price, a person can either take advantage of the deal for his or her own lifestyle or business, or can sell what was purchased. You will also learn about a great way to get signed up with these retail trade companies for free. 11. How to Use 45,000 Online PayPal Shop Owners and One Simple Email Letter to Set Up the Easiest and Most Profitable Joint Ventures on the Planet PayPal is the online world that can make you rich using my Joint Venture PayPal idea. There is no disputing the fact that joint ventures are the most powerful way to generate sales with the least amount of effort. Your success doing a joint venture is dependent on you finding a good, reliable, accurate customer list to offer your product or service to. I have developed a way to joint ventures with PayPal customers that is so easy it will make you cry with joy. Listen to this recording as I teach my system to my personal assistant. This joint venture strategy is a novel technique for creating, finding, establishing, and implementing joint ventures with ease. I provide you with all my insights, all my techniques, all my strategies. I give it all away so that you too can go out and make some money doing joint ventures with PayPal. You get the PDF PayPal letter free when you become a member. 12. You Will be Shocked and Amazed to Learn How Easy Joint Venture Deal Making Can Be Here is an interview with an honest to goodness joint venture deal making master we’ll call Mr. JV. Mr. JV began his career in joint ventures years ago in South Africa. He deals mainly with small to medium sized businesses all over the world. If you’ve been studying business deal making or joint ventures, you will be pleasantly surprised by this interview. Mr. JV presents joint venturing in a simple, down-to-earth fashion which you will understand and learn a great deal from. You will hear about real life deals with real people in the real world. His international organization teaches people how to broker joint venture deals with no risk and unlimited opportunity. He teaches students how to link people together and to get paid for it by using existing resources. In this interview, you will learn how to position yourself as a “middle man” for setting up deals where you share the profits. If you are a business owner, you will learn how to arrange a joint venture deal for yourself. You learn how to think logically about removing cost and risk for each deal you make. Lean how to master strategic issues such as: What is fair for each person involved How is true profit calculated How each person will be paid When each person will be paid You will hear why joint ventures are more about psychology and human nature than mere contracts. Since human nature is so important in the creation and success of joint ventures, you will have to be realistic and not expect every deal to go smoothly. Each player in a deal must go into the venture  optimistic  that it will last for a long time. If you want to learn the way to restore your financial dignity, joint ventures can be a great solution. If you are a senior who wants to work but can’t get a job, or a young person coming out of school, someone who has been laid off from your job, or even just someone who wants to improve their lifestyle and not be locked in sitting behind a desk, keep reading. Being an effective joint venture deal maker may be for you. You do not have to be a salesperson. It is about understanding. If you help someone to get what they want, you can get paid for it. In addition to this interview, you will learn about ongoing education and support for people who want to create financial independence using joint ventures. Each of these resources holds a wealth of free information about joint ventures and about his programs and philosophies. 13. How You Can Make Big Money As Easily As Answering Your Phone - Even If You Are Dead Broke, Have No Experience And Have No Resources Whatsoever This is one of the best presentations on joint venture marketing I have ever heard. John Alanis delivered it  at a Ron LeGrand information-publishing seminar called Information Marketing Boot Camp. It is as hard-hitting and basic as the name implies. My friend Bob Lee owns the resale and duplication rights to this 16-audio tape seminar. He leased space on my site to give you a free sample of the quality of the seminar. Pull out your pen and take notes on this one. It is extremely practical and will give you a rare insight into how "the big boys" use joint ventures to make obscene amounts of money very quickly. Enjoy this million-dollar education on joint venture marketing.
21) Barter Secrets
If you get this Barter concept wrapped around your head, you can save your client a ton of money on products and services. At the same time, you can pocket 50% of the savings. How? By using the power of buying products and services for as low as 20 cents on the dollar. This can be used even before step one (identifying your Unique Selling Proposition) to gain the attention of your client and to show them you have what it takes to save and make them money. I have searched my archives for my most powerful audio consultation on the subject of bartering and using barter strategies to buy almost anything you want for your personal or business life for 20 cents on the dollar. Each of these consultations and lessons are packed with money making ideas and specific examples of how to use bartering to make your life and your client's life better. Enjoy! Here's What You Get: 1. 274-Page Barter Secrets System Guide How the barter and trade industry operates How using trade dollars can save and make your business money What types of goods and services you can purchase with trade dollars How to become a member of a barter exchange Tips to incorporate barter into your existing business Advice on the do’s and don'ts of retail barter Valuable income tax facts and figures Phone scripts for buying trade dollars Winning email-mail templates for buying trade dollars Letters template for buying trade dollars Transcripts of the barter secrets interviews And more tools to help you succeed! 2. How to Buy Products and Services for 80% Off Retail If you learn what I am about to teach you about the trade industry, you can make and save BIG money. You will be astounded by this conversation I have with a man named Rob about the barter industry! Rob, a plumber out of Washington D.C., had called me with questions about this huge worldwide barter and trade industry. Rob wanted to know the best way to learn about bartering and trade and to become a part of it in order to turn these skills into a cash income stream. What transpired was an unprecedented training class, explaining how the major trade organizations operate, insider secrets of how their members obtain and use their trade dollars, the problems these members may experience, as well as the myriad of products and services traded by the members of these organizations. It is unbelievable! More importantly, I teach Rob how to buy top-of-the-line goods and services in the trade industry for twenty cents or less on the dollar using my personal technique. I also reveal the best types of products and services to purchase trade dollars. After purchasing these goods and services at a low price, a person can either take advantage for his or her own lifestyle or business, or can sell what was purchased. I also talk to Rob about great ways to find customers for his discounted products. 3. "How I Bought And Sold A Ball On eBay And Made $3000 Profit Using Barter" I Promise You Have Never Seen Anything Like This Before. How in the world can this man have made $3000 profit selling a ball? What is this all about? If you learn what this enterprising Florida man has to teach you about eBay and the barter and retail trade industries, you can make and save you and your family bundles of money for the rest of your life. After purchasing these goods and services at a low price, a person can sell what purchased.  Understanding what this man did is critical in understanding how you can use trade dollars to get to the same result, but without having to buy and sell a product. You'll enjoy this interview, and I know it will further your understanding about why this is so powerful. 4. How to Use a Loophole in the Retail Barter Industry to Buy About Anything You Want for 20 Cents on the Dollar This recording will give you an education on how to leverage an unknown weakness of the barter industry. If used properly, you can save big money very quickly. I have been buying, selling, and using trade dollars for seven years to pay for services like website hosting, transcription services, web design and development, legal services, and my wedding reception (including food, table rentals, entertainment, honeymoon, lodging, and car rental). Hear more products and services I obtained using this loophole: Attorney fees at 80% off, plumbing, painting, new wrought iron gates, new tile in the bathroom, and a new fence. Most of the cost of my wedding reception was financed this way. I have purchased CD ROM duplication at 80% off retail. Advertising in newspapers and magazines is a huge opportunity for this loophole. You will not find this information anywhere else. This recording contains some powerful information you can start benefiting from today. 5. How to Barter Your Products and Services, Save Cash and Expand Your Business Using the Expertise of a Professional Trade Exchange in Your Town or City This is truly a treasure that deserves uncovering. I had the great privilege of talking with a barter genius Michael Jackman about how one becomes a successful business using the help of a barter organization. Mike is a broker for one of the busiest and most respected barter organizations in North America. He has more than 10 years of practical experience and know-how in business. He is a marketing consultant and is constantly training and coaching businesses on how to grow effectively. Michael claims he can grow your business 5-15% per year using nothing more than barter. In this interview, Michael provides numerous, detailed examples of exactly what barter can do for you and how it can generate new business. Michael describes in detail how get involved with barter, what it is going to cost you, and the tax implications. Never before had I extracted such detailed, meticulous, and systematic barter fundamentals. Listen now and use these ideas to trade your way to more business starting today. 6. How Trading with an Indian Can Make You Rich Dennis Klase was a person who was very interested in barter. He is a Native American living on a reservation in northern New York. He had been working as an iron worker in New York City but left the job because it did not pay well. Dennis just knew that there had to be a better way to make more money! He moved back to his reservation and began working for a friend of the family whose business was in websites. Dennis learned a great deal from this man about how he was able to use barter in his business to make huge profits. Dennis explained to me that the concepts of trade and barter are not new to the Native American community. It is a common way of life for Indians that goes back hundreds, if not thousands of years. When Dennis came across my Barter Secrets course, he knew that he had to have it. He had not been making much money at the time and saved his salary for several weeks in order to buy the course. I must tell you that Dennis loved the course. He contacted me to bounce around some new ways to use barter. I do not know who learned more in this consultation – Dennis or me! Listen as Dennis explains how selling items from the reservation saves buyers from having to pay state sales taxes. Additionally, in most cases Native Americans living on a reservation can purchase items off the reservation without having to pay state sales taxes. You will also learn very interesting things about the Native American way of life on the reservation and how, when things are taken away by the United States government, Indians have the ingenuity to work around these problems by finding better solutions. 7. 13 Roadblocks That Can STOP You from Buying Trade Dollars Overnight This consultation is an update to my product, the Barter Secrets dealing with trade and barter. I admit trade and barter, as well as the “Barter Secrets,” can appear confusing at first. A gentleman named Marcello had purchased the Barter Secrets package and called me for clarification. This was a wonderful opportunity to create this update with clear explanations of dealing with trade organizations using easy-to-understand examples. Using Marcello’s own business need for radio advertising as an example, you'll hear as I explain how he can buy that radio advertising time at 20 cents on the dollar. He first needs to find a member of a trade organization such as ITEX who is sitting on many trade dollars that he is willing to sell at 20 cents on the dollar. Before closing the deal with the trade dollar seller, Marcello would need to find another ITEX member who sells radio advertising time. Let’s say that the radio advertiser sells radio spots at $100 each. One hundred radio spots would cost Marcello $10,000. When Marcello finds radio spots he wants to purchase, he contacts the seller of the trade dollars again and arranges to purchase $10,000 worth of trade dollars for $2,000 – which is 20 cents on the dollar. He arranges to have the seller of the trade dollars deposit those trade dollars into the ITEX account of the radio advertiser on his behalf. Voila! Marcello can now advertise his product one hundred times through the radio advertiser. Marcello and I also discuss purchasing trade dollars at a discount and then re-selling those trade dollars to private parties for profit. Marcello could find a company selling radio spots willingly to sell $10,000 worth of trade dollars for $2,000. Then, doing a little research, find a company not in the trade organization and sell them the $10,000 worth of trade dollars for, say, $5,000. The buyer could beat his competition at half the price that his competitor is paying. The key here is to have the buyer pay Marcello first, before he buys the trade dollars so that he does not have to use a dime of his own money. You’ll also get some tips on how the IRS considers these types of transactions and how you can write off anything that the IRS considers income. 8. 10 Ideas You Can Start Using Today with Your Barter Business Dan had called me to get some detail about how he could become involved with a barter organization – mainly to get enough cash for a fabulous tropical vacation with his wife to celebrate their tenth wedding anniversary. In this audio, you’ll first hear how we get off on a few tangents that have to do with starting a business which would be a secondary income for Dan initially, but that he could subsequently build to be his primary income. I know that you’ll find this conversation with Dan about barter to be very enlightening – and you may even discover some new barter secrets that you were unaware of. I told Dan that my ITEX broker would sign up people that I referred for no upfront money. Dan would only need to pay the $20 per month membership fee – a small price to pay for all of the information about other ITEX members with products and services that he could buy at 20 cents on the dollar. You’ll hear me give Dan some tips on finding ITEX members who may be very interested in selling trade dollars at a low price. The key is to be creative in what you buy and in reselling the items that you have bought with your trade dollars. I help Dan to navigate through the ITEX website for his geographic area to see the multitude of ITEX members and what they sell. I give Dan reasons why some organizations might want to quickly sell products or services for trade dollars before year end. The way I explain it to Dan is that there are two ways that you can make money with trade dollars. The first is simple: Buy trade dollars for a product or service that you personally might need at 20 cents on-the-dollar. When you use those trade dollars, you are making money by saving money. The second way to make money requires you to be creative and resourceful. Buy trade dollars at 20 cents on the dollar and then resell them to another party for profit. Listen to some interesting examples that I give to Dan about how a person could make tons of money by buying and reselling trade dollars. One important thing to remember is that you must make sure that sellers are not artificially inflating the price of their products or services. I give an example of a seller who had increased the price of his services by an incredibly unreasonable amount. I confronted him about it, and we eventually negotiated what I thought was a fair price. There are no rules – you can always negotiate. Another way to buy trade dollars and then resell them for profit is to “pre-buy” a product or service from an ITEX member and then negotiate that you will buy in units that can be turned into scripts that you can then turn around and sell to anyone you want, and they can redeem them. This would be similar to the gift certificate cards that you see for sale at grocery store checkouts. Dan was convinced to sign up with ITEX and give it a try for a few months. I reminded him that he would need to put effort into it while being creative and honest. 9. Advice and Insight on Retail Barter from a Man Who Has Sold Over 3000 Businesses on the Concept Have you ever been curious about the organized barter industry, and how it can help your business make more money, save more money, get more customers, and get more referrals? If so, then it would behoove you to listen to this exciting interview that I did with a gentleman named Art. Art is an expert in the organized barter industry and introduced me to barter more than ten years ago. He is currently a Membership Director of one of the largest barter organizations in the United States and, believe me,  Art knows what he is talking about! In this interview with Art, we discuss such things as: The definition of organized barter and how it is a government-recognized legal currency between business owners, and reasons why a business should consider joining a barter exchange. Which types of businesses excel most with barter versus businesses that may not do as well with barter? Here, Art explains how even businesses that might have a harder time with barter can get creative using it to obtain new customers and utilize excess goods and services in trade. Other topics we discussed: What a trade bank is and how it is much more advantageous to use one instead of doing one-on-one trades What the most popular goods and services that members of barter exchanges like to use their trade dollars for Ways you can convert your trade dollars back into cash How to choose the best barter exchange for you and your business as well as where to look for online for barter exchanges and what the best ones are in Art’s opinion Tax consequences for members of barter exchanges What “script” is and how you can use it in your business to get lots of new customers. …and so any more details about barter that you will learn in this interview! When discussing each topic, Art gives easy to understand examples, explains the rules, and tells how barter organizations work with their members. This is an interview that you will want to listen to more than once because it contains such a goldmine of information that could potentially save you thousands of dollars! 10. Questions & Answers from a Super Skeptical Barter Secrets Student Do you consider yourself to be cautious and sometimes skeptical about concepts and programs that may appear to be too good to be true? If so, you’ve come to the right place! This is an audio consisting of telephone calls that I had with a gentleman named Ken. Ken is looking to get started buying trade dollars and had done a great deal of research into many other opportunities. I am not calling Ken the “king” of skeptics, but you will hear him ask me very pointed, candid questions about the Barter Secrets System. After all of Ken's skepticism and nitpicking, I came away from this conversation confident that all of the Systems would come together for Ken as he completes his training. And, of course, I will assist him with any questions or difficulties he experiences as he moves forward. 11. Why Using This Loophole is the Next Best Thing to Having Money Magically Appear in Your Mailbox - Even if You Have No Customers, No Product or Even a Real Business In this recording you'll hear me talk with a person who called about this system. He wanted to know if he could use this loophole to start a full or part-time business from scratch. I give him real examples anyone can use to start a business and make a ton of money - including how to use this system to make a bundle of money on eBay. I also explain why this system would work even if a million other people knew about it. 12. Undeniable Proof this System Works Anywhere in the World, Even if There are No Barter Companies in Your Country In this recording I talk with a gentleman out of Australia. He wanted to know if this system would work in his country. Not only do I answer his questions, but he drops a "bombshell" even I did not know about, proving there are thousands of people in the barter industry who are desperate for people to buy their trade dollars...even if it is just for 20 cents on the dollar.
22) Jim Camp Negotiating Training
Author of Start with No, Jim Camp is the inventor of Decision-Based Negotiation. Since 1987, over 100,000 people have used his negotiation training and management system in more than 500 multinational organizations in a diverse array of industries to complete thousands of business transactions totaling over $100 billion. Camp and his negotiation training and management system have been featured on CNN, CNBC, numerous radio shows, in The Wall Street Journal, Fortune, Harvard Business Review, Fast Company Inc., Cosmopolitan, San Francisco Chronicle, The Columbus Dispatch, The Christian Science Monitor, and San Jose Mercury News. Knight-Ridder Publications declared his negotiation book a "must read." Camp has taught his negotiation methods in nine countries on three continents. Here's What You Get: 1. Part One: How to Escape the “Mind-Field” Confidence is everything. If you let fear and worry dominate your mind before the big meeting by telling yourself things like, “They’ll probably think my fees are too high for my amount of experience,” you will end up compromising your whole negotiation – including your integrity. Every decision is based on an emotional vision. So you have to find a way to get into your adversary’s vision and become an integral part of it. In Part One, you will hear how to do that. You Will Also Hear: Why coming across as a stumbling, bumbling “nice guy” may give you a leg up at the negotiating table The seemingly harmless (but deal-killing) statements most people make that could be costing them millions of dollars every time they say them How to apply negotiating techniques to cold calling that will put prospects at ease and help you get through to decision makers Simple ways to put an end to challenges and objections by essentially making every “no” look like a “yes” How to use the system to “get in the zone” and close every deal on auto-pilot The one best way to stop sounding needy and desperate during a negotiation – even if you ARE needy and desperate 2. Part Two: Avoiding the Objection Trap is as Simple as Leaving All “Intellectual” Information at Home Jim has never given a PowerPoint presentation in his whole 40-year career and does not plan to either. Why? Because once you start presenting intellectual information in a negotiation, you are opening the door for objections. Instead, you want to create a vision. But because this is your adversary’s vision and not yours, you should only be concerned about questioning and listening – and never “presenting.” In Part Two, you will hear how to do that, along with: The one and only time you should walk away from a negotiation – and the outcome likely to happen if you do Why you will never hear Jim use words like “power,” “leverage,” and “advantage” – and what really drives a successful negotiation How to create a “vision of pain” in your adversary and how to use that to negotiate a beneficial conclusion for yourself The most certain way to set an agenda that allows your adversary to see the value of what you’re offering The 4 main variables that affect the outcome of every negotiation Most people walk into a negotiation and just start presenting. They think they’ll be able to convince the other person that they need whatever they are selling. But it usually doesn’t work that way. So be prepared to throw out everything you’ve ever learned about negotiations and keep an open mind, because this audio is likely to change the way you make agreements in all aspects of your life. 3. Boiling It Down to the Basics: How to Get Started the Right Way Little kids are great negotiators. The problem is, as we get older the fear of failure sets in, and it becomes harder and harder to get out of that mindset. But it is not impossible. Every brain on the planet makes decisions in exactly the same way. Once you have a system in place, you do not need to worry about negotiating anymore. You can just relax and know that you would not be cutting your price, sweating out a compromise, saying the wrong things, or even worrying about the outcome – because you will perform every negotiation the right way… and on autopilot. In Part One, Jim uses the first 25 questions from students to break down his system to its most basic level in order to give you a solid foundation you need to start mastering every agreement. You Will Also Hear: How to recognize when you’re falling into the “mindset of fear” and how to get out fast 5 quick-start steps that will take you through even the toughest of negotiations The attitude-trap you won’t want to fall into because it instantly builds barriers and puts people off before you even open your mouth What you need to know about “hiding the ball” in a negotiation and when to use that strategic device The one correct attitude you should have for a successful negotiation (Believe it or not, it has nothing to do with being positive or negative) Exactly what Jim calls the “greatest waste of resources” and how to stop yourself from falling into that worst case scenario You cannot win or lose a negotiation. And you cannot convince someone to do something. This system is not about manipulating a negotiation-  it is about mastering it. And Part One will help you get rid of any preconceived notions you have about the process, so you can start right where you need to be – at square one. 4. Managing Raw Emotions and Fear You cannot be weak or timid in a negotiation, but you cannot be aggressive either. Aggressiveness gets gobbled up too. So what do you do when you are bubbling over with natural anxiety, fear, desperation, or an all-around lack of self-confidence? That is where having a system in place makes all the difference. In Part Two, Jim answers questions 26-79 from students about managing fear while staying focused and calm during a negotiation. The good news is, Jim says people who aren’t naturally assertive make great negotiators once they know the system. In fact, it may be a good thing not to be overly confident. And in this audio, you will hear how to make your emotions work for you. You Will Also Hear: The most difficult piece to the negotiation puzzle that must be determined before you sit down to any negotiating table How to create a “vision of failure” in gatekeepers that will have them believing it’s in their best interest to let you through to the decision maker right away The one and only way to rebound once you’ve shown you are timid, weak, or needy How to use the “three-plus” rule to uncover mistruths and misdirection, peel back the onion, and get to the psychology of any sticky situation Exactly what to do when an adversary is being overly aggressive or deceptive The no-pain way every negotiation should end Unfortunately, you cannot just “wing it” when it comes to confidence, but that does not mean there’s no hope. And in Part Two, you will hear how to end your fear of failure and take control over your emotions – no matter how intimidated you are 5. The Meat and Potatoes of Negotiating Success: Creating the Vision You Need Jim is always "on." During a negotiation, he is not worrying about his presentation. He is busy running research about his adversary – by listening, probing, taking mental notes, and learning. Too many people forget to do that and instead become so busy trying to “show what they’ve got” in 20 minutes or less that they end up frustrated  and wondering why the negotiation failed again. If you get into the world of your adversary, you can integrate yourself into their vision. That is a huge part of a successful negotiation. But in order to do that, you have to stop thinking win-win. According to Jim, that mindset only makes people feel like they need to win at any cost (and that cost usually comes at your own expense). So in this Q&A interview, you will hear Jim answer questions 80-96 about the mindset that works to create the vision you need. You will also hear: What Jim describes as “the giant negotiating secret weapon” – Master this and you will master negotiation How to make multiple “one-bite-at-a-time” mission statements to help you stay focused during every aspect of your negotiations Key strategies for taking care of the problems that could be holding you back– like pricing, past performance, whatever – and end them for good How to prepare the all-important checklist that will guide you through every turn, like a personal negotiation-GPS The critical nuances to “three-plus” that could make or break how effective it is How Jim does his research on a client – and it doesn’t involve your run-of-the-mill, easy-to-acquire website searches A word-for-word script to use if a seemingly impossible impasse happens during a negotiation A great negotiation starts when you stop living in your world and start becoming a part of your adversary’s. In Part Three, you will learn how to do that. 6. How to Stop Compromising Once and for All Even if you are thinking, “I will NOT compromise this time,” you will – if the only tool you have in your negotiating toolbox is the mindset of “give and take.” You have to train your brain not to make assumptions or compromises, but it is not easy because we are surrounded by a flawed win-win mindset. Think about it. What happens to businesses when the economy tanks? Margins get slashed because owners assume they need to compromise their agreements in the field. Then, because profit margins are smaller, they ask employees to take pay cuts. The employees likely will – because they also have a mindset of compromise. It is a vicious cycle. But it does not have to be. In Part Four, you will hear Jim answer questions 96–126 from students about how to create the only mindset that works. You Will Also Hear: How to get in the habit of using what Jim calls a Blank Slate mindset instead of the usual “Ivory Tower” win-win one Exploding the “tactic” myth – why tactics never work in a negotiation and what you should be doing instead Exactly what to do with your body posture and voice that will instantly ease tension – while giving you the appearance of having “relaxed confidence” A real-life look at three-plus in action – with examples of how to use it to bring out your adversary’s vision When and how to confidently throw out the “first offer” in a negotiation without worrying about being shot down in flames Exactly what causes 99% of all challenges faced at the negotiating table and how to be prepared for whatever comes up Having a win-win mindset is like being stuck in a sad little fishbowl full of compromises and “tactics.” Because you cannot get anywhere with it, this mindset only costs you money, opportunities, and growth. And in this audio, you will hear how to get out for good. 7. The Only Three Things That Matter in a Negotiation If you believe your adversary has “power” in a negotiation, you are setting yourself up for failure before you’ve even begun. That mindset will only generate a self-induced, fearful emotional state. And you will be worrying about nothing too. According to Jim, there is no such thing as power in a negotiation. Or leverage. Believe it or not, he says the price is never a factor either. In fact, it does not make a difference what you are negotiating. There are only three things that matter – vision, opportunity, and decision. In Part Five of this Q&A section, you will hear Jim answer questions 127-147 from students about how to create those kind of key elements for every niche, including: How having a system will beat back any “tactic” your adversary may try to throw at you Exactly what to say to a competitor if he flat out asks, “So… is this going to be a win-win agreement?” Negotiating advice for job seekers along with a quick story about how Jim got one of his negotiating students twice the income he was currently receiving Why you probably won’t want to tell your adversary that you can increase his profits – and examples of what to say instead that will actually help them visualize the money In order to have a successful negotiation, you have to stop worrying – about power, fallback positions, and especially the compromise because none of that matters. But the good news is – with Jim’s system, you will be able to relax and know you are ready for everything that comes up 8. A Foolproof Way to Avoid Failure Jim says that whenever he is called in after a failure, he can usually attribute it to a lack of mission and purpose. It does not matter how great you think a negotiation will go, or what industry you are in – without mission and purpose, things will go wrong. But it is not enough just to have those things in place. Both your mission and purpose have to be well thought out, clear, and step-by-step. You also have to make sure they benefit your adversary.  So in this audio, you will hear Jim answer more niche-specific questions from students about how to create success in joint ventures, contingency deals, research, audio interviews, and more. You Will Also Hear: The one simple question to ask that could get you past a gatekeeper right away – Jim asked it, and got one of his clients in to see Lee Iacocca How to have the highest price and still be in the running (even for one of those “the cheapest bid will get the contract” web auctions) The top 4 ways to create skin in the game using what Jim describes as “the key to the money” A word-for-word script to use when a potential client asks, “Okay, so how much is this going to cost me?” that will take the pressure off the price How to use Jim’s system in your personal life – and negotiate insurmountable debt, rent, and other cost-of-living staples How to make the only contingency deal that’s worth it Having a strong mission and purpose is critical for negotiating success. But you cannot just create a vision for yourself-  you have to create one for your adversary as well. Show them that you understand their problems and challenges, and they’ll be compelled to dig into the opportunity you are giving them. In this audio, you will hear how to make that happen.
23) Rand Brenner IP Licensing Mastery
Licensing is a creative game with very few boundaries or limitations. Known as the poor man’s advertising, licensing can give enormous media exposure to even the smallest of businesses by leveraging off the popularity of movies, events, personalities or brands. Licensing crosses over into all markets, can easily launch a product, expand a business, make a career, or make you a household name overnight. And in this audio series, you will hear all about it from Rand Brenner, one of Hollywood's top licensing experts.  Rand's been in the licensing game since the early days when huge corporations still guessed at how to make money from it. He helped Warner Bros. Studios successfully license the first Batman movie, and also helped Saban Entertainment make it big with the Mighty Morphin Power Rangers brand. In this  10-part licensing training, you will hear all about it from one of Hollywood's top licensing experts. You will hear as Rand shares his biggest (and easiest) secret techniques he has learned along the way. So you can make it big in the intellectual property licensing game, Rand demystifies the truth about how to use licensing as a shortcut to success even if you are on a shoestring budget. Your Rand Brenner Intellectual Property 10 Part Licensing Audio mp3 Interview Series is not made available anywhere else.  Here's What You Get:  1. Part One: Exploring the Possibilities According to Rand, timing is everything when it comes to licensing. So in Part One, you will hear surefire ways to identify licensing opportunities before the competition. You will also hear an overview of licensing with specific examples of how even the smallest of companies use licensing every day to expand their businesses and break into new territories. You Will Learn: Examples of intellectual property licensing 5 quick-start steps for using it to make money A "can't miss" way to get started How to present yourself with license agreements How to start with no prior experience How to find intellectual properties to license License versus selling. .. The truth about both Exploding the education myth with IP licensing Steps to go from zero to making money in 90 days Real-life insights into lucrative licensing opportunity What your first move should be once you find a product The one reason you don't you have to be a lawyer to license material 2. Part Two: Getting Started Licensing is a game that everyone can play. And Rand walks you through the entire process no matter where you are right now. In Part Two, you will hear what your options are for getting started and how to determine your best approach. You Will Also Learn: An almost unknown way to compete with the IP big boys Very simple tactics to lock up exclusive rights deals A "magic" way to get a fast-start in international licensing The one best way to avoid legal pitfalls 2 overlooked places to source IP The single key to making your idea marketable for licensing The simple little tip that will show what your product is worth What the best industries are profit-wise for licensing How to approach a big company and get an IP deal What categories are the "hottest" right now for licensing Who's the right person to talk with at any given company Where to go/what to do for making connections in IP Where to go/what to do for making connections in IP Breakthrough solutions for drafting easy IP agreements Licensing is a huge part of every market and a billion-dollar industry. The opportunities licensing offers are not only mind-boggling, they are also completely obtainable – even for the average small business owner who's struggling in today’s economy. In this interview, you will hear all about it. 3. How to Take a Start-Up from Zero to Millions Using Licensing  When it comes to licensing, you are never too small to play with the big dogs – even if you are a start-up. There are plenty of opportunities for every size business. But the best part about it is -- if you know what you are doing, you can significantly increase the worth of your start-up right from the get-go, just by acquiring a license to use as an asset on your balance sheet. In Part One of this Q&A session with Rand, you will hear how to do that along with instructions for finding the right licensing for you.  You Will Also Hear: A  quick tactic that will help you establish yourself as a business in about half the time and at a fraction of the cost The two websites you’ll need to stay up on all the trends in business, entertainment, social, and media A quickie "idiot's guide" to the different types of licensing The only correct way to produce “demand” for your product How to acquire an “option to license" for no money down and what you can do with it The fastest-track for start-ups (or anyone else), using university licensing, (with the universities throwing in free human resources and office space too!) A  "real-life" look at how to use tradeshows to get your foot in the door and an easy referral into a company Licensing is all about trends – finding them, capitalizing on them, and recognizing under-exploited areas. But spotting these trends is not guesswork, it’s homework. And in Part One, you will hear how to capitalize on the latest trends – even if you are currently a no-name start-up. 4. Capitalizing on the Goodwill of Bankrupt Brands As the economy worsens and well-known companies start to go under, the hottest trend in licensing is to leverage off the goodwill created by these established, yet now-defunct, brands (think Circuit City or Sharper Image). When a company goes into bankruptcy, investment firms are usually one of the first to step in, but they are not interested in the stores or the merchandise. They are looking for the branding. Although there are endless possibilities with big name bankruptcies, there are also many opportunities to have, and Rand explains it all in Part Two of this Q&A session.  You Will Also Hear: A word-for-word email you can use that will help you acquire a brand after a company goes into bankruptcy Exactly where to look for opportunities in licensing (Rand calls it the “intellectual property warehouse”) – If you’re stuck for ideas, start here The one and only time you will definitely need a lawyer, and what to do the rest of the time The biggest challenge you will ever face when selling your intellectual property The hidden opportunities in “sub-licensing” (or how to make money licensing when you don’t have anything to license) The three surefire licensing lessons to learn from Gene Simmons and the band KISS (these guys make more off their branding than they do off their concerts) The “almost magic” way to run most of your licensing business from home There’s no reason you should ever “reinvent the wheel” in business when you can take advantage of the goodwill from an established company. It is a quick way to jumpstart a start-up, revamp your business when sales flatten out, or simply open a door that would otherwise have remained closed. In Part Two, you will hear all about it. 5. How to Use Licensing to Gain a Competitive Advantage Potential investors are attracted to competitive advantage. They like companies that have something nobody else has – whether it is the latest and greatest gadget, technology, or process. Competitive advantage = Money, and in Part Three of this Q&A session, you will hear how to give yourself that competitive advantage just by acquiring the right intellectual property. But the biggest secret to licensing success is in getting yourself out there,  knowing your market and how to network within it. So in this audio, you will also hear exactly what to do to give yourself the best possible start into the licensing game.  You Will Also Hear: How to get “pre-paid” on a licensing agreement (if you need money right away), and the usual terms of that agreement 4 tricks to keep in your pocket before you negotiate a licensing agreement with a large “deep pocket” corporation The 3 best (yet almost unknown) sites for keeping up on the latest IPs for sale The thrilling way you can get paid for just putting a licensing deal together as a middle man – and other ways to make money off intellectual property without actually having to manufacture anything at all Real-life examples of the licensing opportunities big-name corporations usually give out – and the pitfalls you will probably want to watch out for The real reason most people establish an LLC to hold intellectual property, and how to do that The easiest way to license “know-how” A quick-start guide for valuing your intellectual property The 3 questions you absolutely must know before you purchase a license In this recession, many companies that used to succeed on “unique value” alone are suddenly finding themselves competing on price. But it does not have to be that way. The right licensing agreement will not only help you build competitive advantage – it will also help you keep it, in any economy. And in this audio, you will hear all about it. 6. Formulating a Plan to Start Local… and Go National No matter what kind of business you are dealing with, you can’t just walk in the door, say the word “licensing” and then not know what to say next. It’s important to at least have an idea about the business you’re dealing with and the possibilities that can come from a licensing deal with them. But don’t worry – formulating a plan is not as hard as it sounds. And in Part Four, you will hear how to do it. If you start with a local and well-respected business that may not have the know-how or desire to go national, the possibilities for licensing are amazing. In this audio, Rand  gives a real-life, step-by-step example of how to leverage off a local business’ branding to start locally, build regionally, and eventually go national. You Will Also Hear: Simple – sometimes counterintuitive– ways to approach a business with a licensing deal How royalties are usually reported and tracked – believe it or not, it’s easier than you probably think A quick-guide for understanding a standard licensing contract – what “warranties and representations” mean, when to get master licensing rights, when to go for non-exclusive deals, and the safe-guards you should put in place  The 2 sites you can check out to see actual licensing contracts in place (of publicly traded companies) and learn what large corporations are paying The easiest way to find licenses that are about to expire – just because there’s no known database that lists these almost “public domain” licenses doesn’t mean you can’t find them The one and only time to discuss licensing fees in a negotiation, this timing strategy can save you a ton of money Many people get intimidated by the thought of big deals or large corporations when they shouldn’t be. The beauty of licensing is that it is accessible to everyone – and is really just a matter of knowing your stuff, asking the right questions, and having a tentative plan. And in this audio, you will hear how to do that. 7. A Hands-On Demonstration for Determining the Next Best Licensing Opportunity Sometimes when you’re just talking about licensing, a great idea will naturally surface. And that’s exactly what happened in Part Five of this Q&A session. While talking about the licensing opportunities for copywriters, an amazing idea for Business Process Licensing came up. In this audio, you will hear the idea itself, how you could easily take it and run with it if you wanted to, and a real-life example of the mental process that licensing experts go through in order to figure out their next best licensing idea. You Will Also Hear: The truth about “due diligence” – it’s not as scary or time-consuming as it sounds Why you need to know the difference between a franchise and a license, and how to determine which one is best for you How to use licensing to capitalize on the “hungry for content” mobile-phone craze – and 2 other little-known secrets for generating revenue from cell phones and licensing 3 quick-start steps every publisher should do to build awareness and maximize every licensing opportunity possible The one best way to end eBook hassles, and say good-bye to maintaining a website, keeping track of merchant accounts, and managing downloads How to look to your competition for licensing opportunities – especially if you’re a marketing, business, or sales consultant The "insider" secrets for leveraging off the databases of others – and turn a ten-thousand person database into millions of potential subscribers, just by teaming up! Everyone wants to find the next potential goldmine, and licensing is a great way to do that because it is full of opportunities. In Part Five, you will hear how licensing experts figure out their best options – and where to take them from there. 8. Licensing Your Business Know-How If you have a unique business methodology, there are certain steps you can take to turn it into a profit center, and in Part Six of this Q&A session, Rand answers questions about how to do that. The first steps involve making it as tangible as possible by documenting both the process itself and the results you get with it – because it is through this documentation that you will be transferring your business know-how to someone else. And you will hear how to do that along with what you need to know to develop a licensing plan once you’ve got your tangible product. You Will Also Hear: Exactly what you should be doing right now if you’re a start-up to document your business processes from the get-go – and save yourself a ton of time down the road when it comes to developing an IP All about business-model licensing – and the 3 key areas you will want to focus on to demonstrate you’ve got a proven process What to do if your trademark currently has little-to-no public recognition that will help you quickly build value in the marketplace Clear and straightforward advice for negotiating the right way – and real-life examples of the types of deals Rand has worked on How to use a “provisional patent” to buy yourself enough time to license out your inventions, and go the inexpensive – yet effective – poor man’s route to success A quick “idiot’s guide” for licensing outside your country – Believe it or not, the most important thing you may need is Skype The one and only time you will want to seek out an agent or lawyer Licensing Intellectual Property should always be a core part of every business strategy, especially if you have a business process. But there’s only so far you can go with just an idea. If you turn it into a tangible Intellectual Property, you will be in the perfect position to start licensing it out. And in this audio, you will hear what you need to do to get started. 9. Expanding Your Geographic Footprint Licensing basically allows you to say to the world, “Look! I’ve invented this really great wheel. And here’s a way we can all make money off of it.”  Once you have that wheel in motion, you can easily expand your business into other markets just by using the licensing model for expansion. By forming partnerships with other businesses, you will be tapping into their resources and customer bases. And before you know it, you will be able to move into any market, city, or territory you want without ever having to open shops or hire employees. And in Part Seven, you will hear more about how to do that. You Will Also Hear: How to use the licensing model to double (or even triple) your revenues without expanding overhead or personnel Surprising examples of the types of knowledge-based businesses licensing works best for – there are so many, you might not even know you’re in one of them How to get into co-op advertising and marketing  and share the costs of business expansion even further Exactly what an IP audit is, and how Rand usually takes his clients through one Insider strategies for expanding your business as far as you want to go – regionally, nationally, and worldwide All about Rand’s intense 5-day licensing workshop – and how you can expect to walk in on Day 1 with nothing but your business know-how, and come out on Day 5 with all that information audited, on paper with your agreements and marketing materials in place and ready to license to the world. Licensing is not cookie-cutter stuff. You have to modify the process  to your unique situation, goals and business. But that is easier than you think, and Rand is just the guy to walk you through the entire process – from building a licensing presentation to establishing a frame-work for negotiation. And you will hear how to get started in this audio.  10. The Complete List of 105 Questions Answered by Rand Brenner in Q&A Parts One Through Seven:   1.    How much competition is there for licensing products? 2.    Is there still room for the little guy to license well-known properties? 3.    How can I avoid expensive legal pitfalls? 4.    Where are the best places to source intellectual property that most people never consider? 5.    Can you shed some light on different types of licensing? 6.    Can you license territories or state by state? 7.    How do I make an idea marketable for licensing and get paid for it? 8.    How do I prove marketability if I do not have a license to a product? 9.    How can a small company approach big companies and get a deal? 10.  Can you land an IP deal without putting money down? 11.  What are some websites that list different IPs ? 12.  Do universities list IP available online? 13.  Do you need money upfront to license university IP? 14.  What categories are  the hottest right now for licensing deals? 15.  What are some criteria to determine the potential of a licensing deal? 16.  How do you approach someone to license a product? 17.  What are some risks involved in intellectual property licensing? 18.  Are there IP opportunities from all these bankruptcies that are going on that one could take  advantage of? 19.  Are there IP deals available on a smaller level you can get in on? 20.  How does the state place a value on an intellectual property in a bankruptcy situation? 21.  Where are the highest leverage points with intellectual property and licensing? 22.  Do I need a lawyer to do licensing? 23.  How do I decide if I should sell my intellectual property outright versus just licensing it? 24.  If I do not have any intellectual property to license, is there still an opportunity for me to make money in licensing other people’s intellectual property? 25.  Right now at this point with the recession still looming, what kinds of products are best to get licenses for? 26.  How do you find the right person to talk with at any given company to get your licensing deal negotiated? 27.  Can you trademark a nickname to create a product around like Gene Simmons did with the rock group KISS? 28.  I want to sell my designs to a licensing distributor, such assomeone who sells products to Target or Wal-Mart. Where do I begin? 29.  Is it important to have connections in the media or entertainment industry that do licensing, or can someone do this starting from scratch? 30.  Without any connections whatsoever, is it doable by telephone or is a personal meeting required to close the deal? I ask because I live in Asia. 31.  What unique approaches have you used to talk to authors about licensing their products? 32.  Can you show me how to make money licensing intellectual property of almost any kind? 33.  How does licensing increase the overall value of a business and make it attractive to potential investors? 34.  How protected are you if you sell your IP to a large corporation? 35.  You said you may sell intellectual property to a large company and they may sit on it. Is that some kind of strategy on their part to gain some kind of upper hand, or is it just that they sometimes are slow moving and never do anything with the property that you sell them? 36.  Let’s say you’re doing  research  with universities, and you find something that is a direct competitor and a threat to a large company. You acquire the license and then go to the competitor and ask them if they want to license it, knowing that it’s a competitive technology or intellectual property. Might the competitor buy from you anyway? 37.  How can someone license the rights to lyrics of a song? 38.  Would it be necessary or advisable to form a separate corporation or an LLC in order to promote and sell intellectual property licenses? 39.  How do you set up territories when you license a product to someone? 40.  Are there recognized certifications ordue diligence other than asking around or looking at ratings to identify a top IP attorney to work with, and should they practice in the state you do business in? 41.  What is the process of protecting my intellectual property? 42.  Can you license a procedure or process to create or manufacture an item or service? 43.  If you could suggest one single licensing method to use if someone wanted to create a large income stream and simultaneously create viral marketing for their digital product, what method would you choose? 44.  How much equity is intellectual property in a biotech or high tech company worth to the investor? 45.  What specific steps can I take to find someone to negotiate deals on my behalf? 46.  What one skill would you identify as attributing to most of your success as the licensing guy? 47.  What are the three most important questions to consider when purchasing a license? 48.  Does intellectual property include software? 49.  How do I set up a system to control the royalties? 50.  How would I know if an agreement I am offering is a fair one that is industry standard and not unduly slanted to the other party’s benefit? 51.  My concern in working with and licensing intellectual property, especially from smaller unknown companies has to do with the best process for identifying and determining who actually owns the property. Is there a way short of spending thousands on legal fees to know that this person really owns the intellectual property? 52.  So much brick and mortar businesses are clueless when it comes to marketing their businesses online. I know there has to be an opportunity for licensing with them, but am stumped as to what and how, and where to begin. 53.  What steps should a software designer take to protect their intellectual property? 54.  How do you overcome a prospect’s reluctance to license something they believe that they can create for themselves? 55.  How long does it take to obtain a license? 56.  What are some things that are not possible to license? 57.  Is there a secret insider source for finding expired licensing IP? 58.  What would be a good example of a relatively simple licensing scenario that the average Joe could arrange in just about any local, small town economy to get into profit as quickly as possible? 59.  There is a restaurant here that is just kicking butt called Phil’s Barbeque. It started in a tiny little house, and they just opened up their second restaurant. The line is out the door, there's a two hour wait, and I don’t think they have a barbeque sauce that’s distributed locally here in San Diego. But let’s say I negotiated a licensing deal to market their barbeque sauce. What are you going to tell me as my licensing coach, what am I looking for? Am I looking for exclusivity for a certain period where no one else can market the barbeque sauce? 60.  Before I discuss it with them, would I do a non-disclosure agreement, so they do not steal my idea and just market their own barbeque sauce? 61.  Is it best to talk money before the terms of an IP deal? 62.  What do you sign with them if you’re in an option and that is a "see what’s going to happen"? What do you sign with them to lock in that nothing done at five percent? 63.  Let’s say I acquire a license to the IP. My contract gives me the ability to sell the license. Is it important to think about selling out with a licensing deal when someone negotiates one? Let’s say you build it, and you want to get out from under the license. 64.  Where can I get sample agreements for licensing IP? 65.  How do you handle highly regarded and trusted people who privately show themselves as untrustworthy and unreliable well into the deal? 66.  What effect will globalization and cross-border issues have upon the effectiveness of your licensing program? 67.  Is simply publishing my work online in print enough to protect my property? What other steps really need to be taken? 68.  Can you give some examples of how a regular person can profit from intellectual property licensing? 69.  What are the pros and cons to an exclusive versus a non-exclusive agreement, and are there any basic rules for when you should choose one over the other? 70.  How can the owner of the intellectual property audit all those transactions to be assured he or she is getting the proper credit and percent on each sale? 71.  What steps would a small book publisher take to license its children’s animal or fantasy or super hero character? 72.  I write response driven copy, and I’d like to participate in the success of licensing campaigns I create for clients. In short, I write the entire different copy pieces and clients license that copy, if successful, to similar businesses around the country. So, what type of businesses would most benefit from the copy I create that can be licensed out – successful real estate brokers, insurance agent, auto dealers? What niches are hungry for good sales copy? 73.  How can I use mobile phones as a new source of customers for IP licensing in general or to make money with existing ones – selling, training, and products. Where do you see a trend in this area? 74.  As a small business marketing consultant, how can I leverage my intellectual property in order to create a consistent stream of passive income? I am a marketing consultant. 75.  How could I bring licensing to bear as far as my e-book series is concerned? 76.  If I wanted to license a sales letter or a marketing piece, how can I find out the specific results the marketing piece is doing, and how would I be able to find out the creator of the marketing piece? 77.  What are some ways that people who want to get into licensing but who don't feel like doing the due diligence get through that hurdle? 78.  I’d like to train ex-Weight Watcher leaders how to have their own diet coaching business. What kind of trouble would I run into with this? 79.  I have a software program I’ve developed, and I want to make sure it’s protected. How do I do this in the shortest amount of time and the least cost? 80.  How do I shorten the timeline to getting an offer and creating time urgency to close a licensing deal? 81.  I do a joint venture concerning my SME. Would it be prudent to use a franchise or trademark license and copyright license agreements to protect myself from infringements? 82.  Let’s say you have a business opportunity idea that you create an information product for, and you are selling that or you want to license it to other people. It is still in essence a business opportunity, but how do we get in the legal area where it is a license and not a franchise? 83.  I have a product, and I am thinking of licensing it to a group of schools. I’ve created it, but I want to make money licensing it to them. How do I go about it? 84.  I am a writer, product developer, and I have lots of product concepts, but I live in Nigeria. I have no clue how I can get these ideas licensed in the US, Britain and other countries successfully while still living in my country. How can I do this? 85.  Can one from Nigeria create a corporation in the United States? 86.  I am writing a book relating to law and professional standards for a very specific aspect of law. There is a gap in the market here. Is there an IP issue here? It is not a specific product that I own, as such, but the approach to a particular subject area. I do not obviously know much about IP, but would appreciate any pointers. 87.  I have a methodology on how to use an outdoor experience to build character and develop leadership. What are some of the steps that I need to take that and convert it into a profit center? 88.  We are contemplating licensing using our name, logo and marketing methods. We have a unique business method providing a professional service in a coffee house. Any ideas? 89.  How do I use the celebrity image or celebrity name on my product and pay them a licensing fee for that? 90.  I have legal ownership of a trademark that I think a bigger named company could leverage, but which has zero public recognition. How can I best license my trademark to them for a profit? Is licensing it to them a good prelude to selling them the trademark? 91.  My family and I created our own  card playing game. We printed up our own design and laminated the cards. Everyone who plays loves it. How would I license this product to a major company like Mattel? They are the ones who do the game Uno. 92.  I am in negotiations with a company to license my product. They supply the agreement, but there’s nothing in there about a royalty advance. I do not think it is an oversight. They did not want to pay a lawyer to draft up a fancy agreement. I have a lawyer, and he’s going to ask for a signing fee and an advance on royalties. I do not want to blow this deal. What do I do? 93.  How can I get protection for an anti-aging herbal remedy? 94.  What is the best way to approach a state CPA association about licensing a book for small businesses on marketing and advertising? 95.  I have an idea for an invention. I have a prototype made. The product works very well. I want to patent it, but I do not want to manufacture or market it. I am not sure whom to trust or what is the best way to sell my idea without giving it away. 96.  Are provisional patents pretty inexpensive? 97.  Having recently filed my patent, is it necessary that I have my prospective licensee sign a non-disclosure agreement? 98.  I’ve created the best short pocket billiard in billiard sports ever, perfect for TV. I think I need an agent or negotiator or someone such as that to navigate the next steps, unless I can do it via the website. How could I find such an agent or negotiator because my idea is easy to steal? 99.  Chicago wants to be the nation’s greenest city. How would you recommend working towards that goal by putting together technology licensing deals? It seems like a worthy niche to go after. 100. How does licensing work for digital goods? What if I have an idea to make an existing product  better for instance? What are the next steps? 101. Rand, what is your best strategy for being a little guy with a great idea, to hold onto those valuable rights up front when a bigger player comes sniffing around you and your cool project? 102. I represent a company and am a shareholder which owns the patent on a pollution cleaning solution containing a high content of acids that have been proven to allow the remediation of just about any property. I would very much like to talk to you about licensing this technology. How could we get in touch with you? 103. Do you handle syndication for clients or just licensing? A friend of mine has a talk radio show that he’d like to syndicate, and I want to refer him to you if you could help him. 104. You mention you’re working on a very detailed event on how to do this. Could you give the details of this event? 105. Who is licensing IP not for? Who is it for?
24) Stan Billue Highest Paid Salesman On Earth
If you want to drive your sales numbers into the stratosphere, make Donald Trump envious, and boost your income so much that you'd have to back a Brinks truck up to the door everyday to handle your deposits, then Stan Billue is the man who can make you "The Highest Paid Salesman on Earth." Stan Billue has been the most imitated, respected, and referenced sales trainer alive. He has built a 30-year reputation as a recognized expert in sales training, telemarketing, motivation, mentoring, marketing, and copy writing. He has doubled his own income each year for five consecutive years through telemarketing sales. Stan has taught more 6 and 7-figure yearly income earning mega-buck sales pros than any other trainer. In fact, Tom Hopkins and Zig Ziglar use his training materials when selling seats to their own seminars. And now, Stan Billue is ready to train you. In addition, Stan has owned, managed and built dozens of telemarketing rooms and has consulted and trained hundreds of world class sales companies, top sales pros, and successful entrepreneurs. HERE'S WHAT YOU GET 1. 90 Telemarketing Skills Training Sessions: THE most complete and powerful video training series ever produced! This video training series contains 90 complete training sessions. Each session begins with Stan Billue in front of a live audience to capture the excitement and emotion of a live seminar. The video then moves to a studio setting where Stan enhances and expands on each skill, technique, and discussion of optimal language and wording choices. With this training series, newer reps will get off to a faster start, and Top Pros will be encouraged  to get out of their comfort zones.  With this series, you'll also: Discover the Secrets of the super sales pros Learn the methods of the master motivators Gain the confidence of the top communicators Discover the Nuances of the Great Negotiators 2. A Subscription To Stan Billue's Monthly Newsletter And Weekly Marketing Tip This is not your ordinary boring newsletter. Each month, Billue features a sales and marketing skill to help you make more money, a "Motivational Tip" to help you keep your head screwed on straight, as well as other valuable sales and marketing insights. 3. The Manuscript Of Stan Billue's Autobiography, A Best Seller. This manuscript details the amazing transformation of a 34-year-old self-made failure into one of the most respected, referenced, and imitated sales trainers, motivational speakers and marketing gurus in the world. This is more than just a book on sales, it's a training manual for life, with over 150 of the most powerful life lessons ever learned. What can you learn from this book? You'll learn the mind-set needed and the skill level required to take complete charge of your life and become a Mega-Buck Income Producing Pro. Who can benefit from this Book? Sales Pros, Sales Managers, Business Owners, Entrepreneurs, Speakers, Trainers, Consultants, Coaches, Work-at-Home Specialists, and anyone desiring to become the best they can be will reap enormous benefits. Some chapters will entertain you: The Fastest Telegram Delivery Boy In History While In Grade School The Youngest Fuller Brush Man In The Country While In Grade School. Being A Brick Mason, A Plumber, Donut Maker, Disc Jockey And Tropical Fish Breeder While In High School. The Only Rock N’ Roll Piano Player In Army Band History Getting Stoned With Three Dog Night Being Stewed, Screwed And Bar-B-Cued By Kenny Roger's Brother Restarting The Concert Careers Of Freddie (Boom Boom) Cannon And Sam The Sham (Of The Pharaohs) Working With The Miami Dolphins, Miami Heat, K.C. And The Sunshine Band And 60 Irate Females Some chapters may shock you: Making More Money Each Day Than My Fellow Soldiers Made All Month Going To Prison And Becoming The Barber Instead Of Someone's Bitch Spending Over $100K On Birds That Don't Fly Each chapter contains Invaluable knowledge to help you become the best you can be! Meeting My Mentor And Turning My Entire Life Around Based On 3 Words Buying A 100,000 Sq Ft Building, Remodeling It And Opening A Store In 5 Weeks Buying A Building Sinking Into The Ground And Leasing It For Twice As Much Building A Tennis Court On The Side Of A Cliff On An Island Passing A Test That Got Me A New Wardrobe, A New Car, And A New House Running The Biggest And Longest G.O.B. Sale In The History Of Miami Selling A 100,000 Sq Ft Building By Using 5 Minutes Of Silence Leasing A 120,000 Sq Ft Building To A Bank With A 5% Compound COL Clause Negotiating A Partner Buy Out In 60 Days That Attorneys Couldn't Do In 3 Years Taking My Mentor's Net Worth From 16 To 32 Million In 18 Months The Exact Formula Used To Double My Income For 5 Consecutive Years Making A $265,000 Sale On A Cold Call After He Hung Up On Me Twice Creating A Mega-Career As A Sales Trainer Opposite From Other Speakers Selling A Million Dollars In Product Sales The 1st Year Of My New Career Staying Booked Up To 22 Speaking Engagements Each Month For 20 Years Getting A Client To Write A $50,000 Check For Product I Didn't Even Have Yet Recreating Myself As A Motivational Speaker, A Consultant,  And A Copy Writer 4. Most Helpful Positive Affirmations Ten of Stan's most helpful "no-nonsense" positive affirmations. The power of positive thinking is a well known strategy to success. If you read these positive affirmations out loud every day, you'll develop a magnificent new attitude within 16 to 21 days. For example,  you'll read affirmations such as: I'm so strong that nothing can disturb my peace of mind I'm talking health, happiness, and prosperity to every person I meet I'm making all of my friends feel that there is something in them 5. Motivational Quotes   You'll also receive a number of inspiring quotes to add to your positive daily mantras. Look at these few for examples: "The “Pile Rule” means if their pile of money is larger than your pile, you should listen to them.” “Talent hits the target no one else can hit, and genius hits the target no one else can see.” “A strong belief based on a false premise can be fatal.” “Never argue against emotion if your only weapon is logic.” “Strength lies in differences, not in similarities.” So few words yet so profound. And with your order, you'll own the best of the best  - more than 450 thoughtful and insightful motivational quotes by Stan Billue. 6. The Real Truth About The Deep-Seated Psychology Of Face- to-Face and Telephone Selling: Stan Billue Interviewed by Michael Senoff   Stan Billue Interview On Selling Part One: Listen as Stan Billue reveals his ten most fascinating stories about his biggest sales, each one containing  valuable lessons you can start using today. In this interview, you'll learn how to: Identify and use a prospect's defense mechanisms to your advantage Close more sales with instructional statements and continuation phrases Build up benefits to get the customer to prepay The secret to get prospects to beg for your product How to position yourself as a Big Fish Become a master of your craft by spending one hour per day of study Use a tape recorder once each day to increase sales And much, much more! Stan exposes the deep-seated psychology of selling and salesmanship. It’s no surprise that his power-packed audio and video programs, "Double Your Income Selling On The Phone" and "90 Telemarketing Selling Skills" are sold in 45 countries worldwide. Get ready to learn lessons in sales that you'll be able to remember. Stan Billue Interview On Selling Part Two: Stan Billue has mastered the art of selling by learning from many of the world's most famous motivators and salesman like J. Douglas Edwards, Fred Herman, Norman Vincent Peale, and sales training icon Zig Ziglar. In the following stories you’ll discover how Stan: Persuaded Pac Bell to make him the keynote speaker at their convention, launching a lucrative second career as a motivational speaker Built value and benefits into his pitch to convince a company to prepay for sales training Sold $12,000 in product in twenty minutes by finding out exactly what a group of Mormon MLM distributors wanted and by giving it to them Enticed an investment firm to expand 3 months of consulting and training to 18 months just by asking the right questions Learned the secrets of profitable Internet marketing simply by investing his time in mastering the craft While sharing these fascinating anecdotes about his career, Stan shares selling tips, techniques, and secrets. You'll learn: How to hurdle the gatekeeper. How to make the screener your friend. How to contact the decision maker (even when he is NOT in his office!). How to use the "Banker’s Question" to locate one's true buying motives. How to turn sales into sales leads. How to pick the brains of the experts…for free. And much more! Stan’s stories are memorable and his tips will empower you no matter what you sell. You can start using Stan’s formula for becoming a master in selling simply by listening to his message. As Stan says, “When you’re green, you grow; when you’re ripe, you rot. You have to keep up.” 7. 10 Closing Secrets Guaranteed To Double Your Income Over The Phone: A Webinar With Telemarketing Legend Stan Billue When it comes to selling over the phone, many marketers blow it. They bombard their prospects with benefits, features, or questions that wind up sounding more like an FBI interrogation than a conversation. Even when they manage to hook a prospect, they’re usually too busy running their mouths to notice, and end up missing the signals that tell them when to shut-up and close – or worse, they miss the signals that tell them how to close. If that’s you, don’t worry – this audio with legendary sales trainer Stan Billue will change the way you sell over the phone for good. But don’t think Stan became a legend because he has some sort of special gift-of-gab sales talent. He’s the first to admit he was a “self-made failure,” bankrupt and blaming everybody else for his lack of success. Now he can say he’s trained more 6-and-7-figure income earners than anyone else. And all because he made the decision to invest one hour a day to perfecting his craft. And in this audio, you’ll hear the 10 secrets he’s come up with for doubling income over the phone. You'll Also Learn: The art of knowing when to close – listen to your prospect, check in with your prospect, and know the nuances of conversation that tell you when and how to close: this one tip alone could allow you to cut your pitching time in half – because you will stop yourself from talking more than you need to The 12 different types of personalities you’ll come across over the phone, how to identify them, and how to sell to each of their wants A word-for-word script of the kind of “instructional statements” you should be using instead of direct questions so you sound more like a trusted friend building a relationship – and less like an FBI interrogator The two critical times you must close: Don’t give prospects time to talk after these two moments in your conversation, or you will lose them How to cash in on the “close-after-the-close” Stop being grateful for one sale and learn the right way to up-sell and cross-sell so you can increase your income without increasing your effort – by hitting your prospects while they’re in the buying mood How pros use a “benefits summary” at the end of their sales calls to help prospects sort through information – while directing them to the decision to buy Examples of the only tone and attitude that work for the no-pressure close The 5 most successful closes in history: Stan says if you become a master at these five (and add just five more) you will become a mega-buck income producing sales pro in no time flat In order to become successful at selling, Stan says you have to be more prepared than your customer. That means you have to have more ways to say “yes” than they have to say “no.” You need to have at least 10 closing lines memorized, and know which one to use at which moment. You have to know your customer and sell not only your product, but also yourself. The good news is, that’s easier than you probably think. And this webinar explains it all. 8. The Sales Secrets Of Superstars Webinar Sales training legend Stan Billue says most buyers are liars, and most sales superstars know this. For example, if a couple walks into a car dealership and a salesperson asks them if they need help, they’re going to say they’re “just looking.” But everybody knows they didn’t get all dressed up on a Sunday and drive over to the dealership just to look at shiny new paint jobs. They’re more than thinking about buying, and they need help to make the right decision. Prospects have just heard the same scripted sales questions so many times they’ve become programmed to brush you off. So, how do sales superstars get around the brush-off? You’ll hear that and many more secrets in this webinar with Stan Billue including… How to become a great closer.  Stan says the average salesperson only knows 3 closes, and usually leads with the powerhouse, “Well what do you think?” The pure magic of the “trial close": Stan’s can’t miss ways to check in with your prospects throughout your conversation to see if (and when) they’re ready to close Why you shouldn’t automatically answer any objections – and the only thing you should be doing instead.* The right way to qualify prospects in the first place and how to use that to tailor your presentation to their wants The right way to qualify prospects in the first place – and how to use that to tailor your presentation to their wants A very simple tactic for getting free sales training from top brokers, just by innocently checking out how your competition does things The sneaky (and little known) way to get past a gatekeeper so you know exactly when and how to reach your decision-making prospect The three little words you may want to include in all your presentations. These simple phrase could make you a superstar faster than anything else Exactly why Stan will have you yelling an excited “Yes!” after every rejection you get Why it’s so important to keep a positive attitude in sales, and key strategies for helping you become the winner you were meant to be Stan says anyone can be a sales superstar. You just need three things: The burning desire to improve; The commitment of setting aside time each day for learning a new skill or technique; And a few proven techniques themselves. And with this audio, you’ve already got number three covered. 9. Winning The War On Objections Webinar: Overcome And Eliminate Objections While Never Giving Up Control Again When it comes to objections, legendary sales trainer Stan Billue says you just have to remember what your prospect is really doing – asking for more information. When they say they can’t afford your product or that they want to think it over, they’re really saying, “Yes, I’m interested -- that’s why I’m still talking to you after 20-30 minutes, but you just haven’t quite sold me yet. Can you give me some more information? I’m still a little unsure.” The most important thing you need to do is stay in control. You have two choices when you hear an objection: you can talk about what your prospect wants to talk about and lose control of your conversation, or you can dig into your toolbox of proven techniques and guide the presentation to a close. And in this audio, you’ll hear how to do that. You’ll Also Hear… The 4 ways to handle objections, which ones are most effective, and the one you’ll always want to avoid Real-life examples of when salespeople lose control of their presentations, and how to get it back – quick! Why you should always have a long and short answer for each of your most common objections – and when (and how) to break them out The single most effective word you’ll want to include when controlling objections Stan’s two-step formula for quashing objections fast. His “switch-off technique” and the benefits-summary method – and more tactics you can use for every presentation A peek into Stan’s personal toolbox for handling objections Why it’s so important to ask prospects why they didn’t buy if you miss a sale – the best way to do that – and exactly what you should do with that information once you get it. Word-for-word scripts for handling objections naturally and effectively for just about every scenario The power of becoming a great storyteller – and how to use your stories to conquer objections easily and conversationally by using the beauty of a third-party testimonial Stan says the one thing you never want to do when it comes to objections is wing it. You need to have scripted, prepared tactics and responses that you’ve rehearsed enough times they all sound natural. Know what you want to say, how you want to say it, and never give up control again. And in this audio, you will hear how.
25) Ben Settle Email Writing Secrets
With these audio interviews you will gain an understanding about the most powerful business selling tool ever, email marketing. HERE'S WHAT YOU'LL GET . . . 1. Don’t Just Get Your Emails Opened… Get People To Search For Them In Their Inboxes Very few people are looking for informative articles in their email boxes anymore. That may have been big in the early part of the 21st century, but now there are millions of places on the Internet people can go to find content. And since everybody has a personal favorite, you may want to save yourself the frustration and stop trying to compete. Still, you’ve got to give people on your list a reason to open your emails. And the best way to do that is to make your messages so much fun, that people will actually look forward to getting them – and won’t even mind that you’re selling them stuff. And in Part One of this Q&A section, you’ll hear the best way to do that – by taking personal stories from your life and converting them  into sales. You’ll Also Hear… • The kind of emails that deliver value – what gets opened, what gets sales, and how to make sure you have what it takes • A simple trick that will keep your emails out of the junk folder • A five-second exercise for finding stories from your everyday life that you can use in your emails – even if you think you have the most boring life ever • How to use stories to build credibility and “bond” with your list • Exactly what you need to do every day to become good at writing emails • The only length your emails should be – any shorter and you’re not hooking them in, any longer and you’re losing their interest When it comes to email marketing, you’re always selling. Not every email will have a call to action, but they will all help you build trust and credibility, bond with your audience, or promote yourself. And in this audio, you’ll hear how to take the kind of strategic approach to your content that will keep your email list interested, connected and searching for more. 2. The Art Of The Rush Limbaugh Email Email marketing is a dynamic medium. What works today might not do much tomorrow. So it’s important to keep things a lot like Rush Limbaugh. Rush wouldn’t  be nearly as popular if he sounded like everyone else, or if he talked about the same stories, told the same jokes, and reported the same headlines over and over again. And neither will you.  In order to make money, you have to stand out from the other 20 emails sitting in your client’s inbox at any given moment. But that doesn’t mean you have to give away valuable stuff for free, or that you can’t constantly be selling. And in Part Two of this Q&A session, you’ll hear what works to set you apart from the rest – without ever having to go the “constant freebie” route.  You’ll Also Hear… • The simple, one-sentence secret to persuasion – say this and you won’t need any Black Hat or NLP stuff • The 3 ingredients that make up the perfect email • The do’s and don’ts of attention-grabbing words, benefits statements, swipe files, and whether or not you need to your email stories to even be real • A trick for writing copy that makes it so easy, you’ll never stare at a blank page again • The 2 email lists you should join today if you want to see examples of effective email marketing in action • The real reason you should never use the word “now” in any of your emails – and exactly what to say instead • Clear and straight-forward advice for getting over the fear of failure – it’s easier than you think When it comes to email marketing, a lot of experts will tell you that you have to give away a bunch of valuable stuff for free before you can “earn the right to sell” to your list later. Don’t listen to them. In fact, you’ll actually be doing your list a disservice if you don’t sell to them often and right away. But in order to do that, you have to keep them entertained in the process. And in this audio, you’ll hear what works in order to do just that. 3. The Do-It-Yourself Guide To Managing Your Lists Everyone on your list is different. They look different, act different, have different interests, desires, dislikes, and bank accounts. It can sometimes seem like there’s no way to know who will respond to what, or how to manage their responses. So in Part Three of this Q&A section, you’ll hear the smartest ways to manage your lists using auto-responder techniques that will help you split, segment, and keep track of every client, and every lead. You’ll Also Hear… • The ins and outs of the 3 most popular auto-responders – which ones are easy to use, how to use them, what you can expect to pay, and what kinds of lists they’re best for • Exactly how to use an auto-responder to track, segment and split your list – and how the top moneymakers generally segment theirs • Why you may want to pare down your list so you have a “lean-mean” ATM machine, and the best strategies for doing that • Quick and easy ways to test your list and your price points • The scary side of the “free auto-responder” – and 2 free options that will actually work • The ugly little secret about being considered “spam” – and how to minimize your chances of receiving that label • The best place to go to get one-on-one, personal help setting up auto-responders and email marketing – and how to NAME YOUR OWN PRICE to get it! (Even if you’re so low-tech, you hardly know how to turn a computer on) • The art of the daily email – how to use it to gain credibility and make more money A lot of people get hung up on conversion rates or un-subscribers, when none of that matters. You can really only judge your email marketing by the money you make. And in this audio, you’ll hear how to manage your lists so you make the most (and easiest) money possible. 4. Getting Action From Your List: How To Create Movement And Responses Like most anything in life, when it comes to email marketing, timing is everything. But that “right place, right time” will be different for everyone on your list because they’re not all sitting at the computer when your email comes in. That’s why it’s possible to send out the same exact email more than once, and get different responses each time. But there are strategies you can use to analyze your list and increase your action. And in Part Four of this Q&A session, you’ll hear how you can easily use a daily email to do that, including… • A simple phrase to add to the end of emails that will let you know exactly who’s alive and paying attention • The biggest red-flag to look out for that should tell you people aren’t even getting your emails – and a simple way to test that theory • The only known ways to create and capitalize on sub-lists • How to stay on the “safer spot” of all the Gmail accounts on your list… an especially important move now that email services are getting smarter and smarter • The email that got a world-famous copywriter’s attention (and endorsement to his list) - and other door-opening opportunities a daily email may get you • How to run two different emails in the same day that will help you “earn the right to sell” on the second one • Why you should ALWAYS be testing the times you send out your emails and how to use timing to set your emails apart from the other 30 emails in anyone's inbox • How to gauge your email responses to know if your competition is on your list spying on your stuff and copying your moves A big part of creating movement and action is in getting to know your list. And sending out a daily email will definitely help you do that. So, don’t be afraid to send one out. With the methods outlined in this audio, you won’t be seen as the “run-of-the-mill” marketer. You’ll actually be the highlight of many people’s day, and they’ll look forward to opening your emails… and taking action on your offers. 5. How To Be The “Welcomed Email” If your neighbor’s house is on fire, and you knock at their door to tell them about it – even if it’s 2:00 in the morning – you’ll be a welcomed guest at their house. And that’s the way you have to think about your email marketing. In order to be the welcomed email, you have to help solve a problem that your list is currently suffering from. But being the “welcomed email” doesn’t mean you can’t (or shouldn’t) aggressively promote to your list. As long as you’re talking about their problems and are in their world, you can’t go wrong – no matter how many emails or promotions you send out. And in Part Five of this Q&A session, you’ll learn some strategies for writing the types of emails that do that. You’ll Also Hear… • Why you should never believe any “hard-and-fast” rules about email marketing, and examples of how to test your list to find out for yourself what really works • The best way to get people onto your list fast, and other tips for increasing that all-important subscriber rate • The little-known (and often-overlooked) times of the year for email marketing that currently get some of the greatest results for most any promotion • How to easily create and post audio interviews if you don’t know the first thing about anything technical – and a few simple ways to format interviews for flow and interest • How to use a daily email to land “big name” interviews • The one surefire way for making a creative product that’s almost guaranteed to sell to your list Most people worry about un-subscribers, when they shouldn’t. There’s really no way around them when you’re promoting to a list – and the only thing that really matters is profit. Still, there are key strategies for minimizing un-subscribers while maximizing profits. And in this audio, you’ll hear how to do that… by being the welcomed email. 6. Key Strategies For Keeping Things Interesting… And Efficient Think about those little variety-pack boxes of cereal. They’re so popular because people like having something different every day. They like colorful, fresh “open-me” packaging that makes their day fun. That’s the way your emails should be – they should take people on a little adventure, and make them wonder just what you could possibly be up to today.  But that doesn’t mean you have to spend a huge chunk of your time writing. In fact, there are strategies you can use that will help cut the creative process in half. And in Part 6 of this Q&A session, you’ll hear all about them – including where to find the best topics for emails that will have you writing them in as little as 20 minutes, subject lines and all. You’ll Also Hear… • Exactly what to do to get experts to spill their secrets in an interview -- and what you can expect to happen if you go too far and ask a question they don’t want to answer • The 3 best ways to develop an email list and make money FAST using only audio interviews – even if you’re currently at square one with no list and no products • 5 can’t-miss places to find the best subject lines in a hurry – and a few real-life examples of how to piggy-back on the popularity of current events and holidays • The one and only instance when you’ll ever want to take your time writing an email • How to create a useful swipe file for all your subject lines – using only a spam folder and a cut-and-paste tool • The only kind of tracking that’s worth it Keeping things interesting is the key to success when it comes to email marketing – because if you bore someone even once, you could lose a customer for life. But that doesn’t mean you have to overanalyze every sentence. You just need a plan. And in Part 6, you’ll hear how simple that plan can be. 7. List Building 101: Creating A Snowball Effect When it comes to list building and traffic, it may only take a few good strategic moves to cause the kind of snowball effect that can instantly transform a business. Every email you do or article you write will have more power than you think, if you run them correctly. And in Part 7 of this Q&A session, you’ll hear how to repurpose your content and make the kind of strategic moves that will build your list quickly. Although it can be a time-consuming process if you’re doing it yourself, there are shortcuts that will make the process much easier. And you’ll hear all about them, including… • 5 of the hottest, most proven ways to get the best mileage out of every e-zine article • How to use joint ventures to make money on the front-end AND grow an email list in the fastest known “snowball effect” way possible • A quick “idiot’s guide” to finding content for YouTube and iTunes that will quickly drive traffic to your site • Everything you need to know to compile a collection of your emails or articles and repurpose them into an eBook or opt-in gift • The truth about viral URL list-builders and why you should never, ever buy a list or spam anybody • A real-life example of how to ethically swipe a headline and email  and turn it into your own • The almost fool-proof way honesty can be used as a sales tactic – especially in today’s skeptical society where everyone has been conned or scammed • Exploding the myth that a “free opt-in” gift is the best way to build a list, and what you can do instead Growing your list is all about showing up and doing something. It’s about finding opportunities and making things happen because there’s no hotter list than your own. And because small moves can cause a significant chain reaction, getting started is by far your most important step. 8. How To Make Money On Even The Smallest Of Lists Many people think they’ll only be able to make money if they have a humongous list, when size actually doesn’t matter very much at all. It’s quality. Even if you only have a few hundred people on your list – if they know you and have opted in to receive your emails – that’s worth much more than a list of 60,000 or more that have no clue why you’re emailing them.  And in Part 8 of this Q&A session, you’ll hear how to maximize your marketing and make the most of your list, no matter what the size. You’ll Also Hear… • How to get a good response rate without “yelling the loudest” or making outrageous claims and obnoxious emails • Why you shouldn’t worry about Facebook or Twitter killing off your email marketing • The perfect one-two punch your emails need to have – that will make them an almost unstoppable force • All the details about the business possibilities that can come from selling your skills as an email writer (once you’re good at it) and how much you can expect to pay for a good writer if you choose to outsource • The surprising opportunities service providers (like painters and plumbers) can do with email marketing to expand their businesses while making extra money on the side • Why you’ll never, ever want to worry about spam filters when you write your first draft and a simple test to run when you’re finished that will let you know where you stand • The dark truth about “safe lists” and why you may want to stay away from them If you run your email campaigns right, you’ll not only be keeping your prospects entertained you’ll also be proving your worth to them. And that kind of honest marketing is going to make you more money than blindly emailing hundreds of thousands ever will. And in this audio, you’ll hear how to do that. 9. Where To Find A Never-Ending Supply Of Story Ideas You don’t need to stare at a blank page and wonder where your next story idea is going to come from. And you don’t need to be a genius to figure it out either. If you know your market – read the forums, stories and problems they’re having – then you’ll never have to create an email from thin air again. You’ll just be organizing, compiling and polishing up what’s already around you. And in Part 9 of this Q&A session, you’ll hear how to do that, along with some of the best places to go to find ideas, headlines, and whole stories – just waiting for you to adapt and make your own. You’ll Also Hear… • The little-known (but highly effective) way to use your PayPal account to create a marketing list • The sneaky little way to personalize a canned “cut and paste” response and make it look like you just typed it out • How to run the numbers – and know exactly how much you can invest in order to get the response rate you need • Why you should never worry too much about writing a bad email, even if you send out a horrible, regrettable one • The exact headline of the email that got the best response rate yet • The most profitable ways to use freebies as incentives • The one idea that will grow your joint ventures and referral rate faster than any other method • Debunking the myth that your emails need to be 80% content and 20% offer – and the percentages that really work When you first start writing, you’re going to fumble and make mistakes. But the more you write, the more you’ll be training yourself how to write – and how to keep your antennae up for good story ideas. 10. Once You Become An Expert At Email Marketing… It’ll Be Like Typing Out Money Whenever You Need It So many gurus get email marketing wrong – probably because they can afford to make as many mistakes as they want. But Ben writes emails for a living, so he’s had to learn what works – and not just in theory. And what he’s learned is amazing.  He’s learned that there’s actually a nuance and a formula to putting offers in your emails that won’t make you sound phony. He’s also learned how to keep story ideas flowing – where to look, how to look, and how to recycle old content so it’s current and fresh. And you’ll hear all about Ben’s methods in this audio. From writing subject lines to writing the body and putting in links, with Ben’s course you’ll have step-by-step guidance the whole way through. And in Part 10 of this Q&A session, you’ll hear all about that course along with the email marketing principles that work for any business.  You’ll Also Hear… • The 8 different "no-sweat, no-brainer" ways to write emails – telling stories is just one of them • All the details about Ben’s “30-day challenge” that will have you writing your first 20 emails in no time flat – while looking forward to doing it! • The “can’t miss” way to hire yourself out as an email copywriter – and exactly what you can expect to earn • Exactly who will benefit the most from Ben’s email course (It isn’t for everyone, so find out if you might be a good prospect) • The quickest way to stop agonizing over email subject lines once and for all • Exploding the myth that you need to spend months studying before you’ll be ready to write your first email – and the surprisingly short amount of time it will take you Your unique personality, mannerisms, and voice are a huge reason people buy from you, so you’re going to want to make sure they stand out in all your emails. And that’s one of the best things about the way Ben teaches email marketing – it’s a systemized and user-friendly approach, but you won’t sound like anybody else when you’re done. And in this audio, you’ll hear all about it.
26) Wal-Mart Gold System and Interviews
Walmart Gold is by far the most comprehensive training system ever created about getting your product into Walmart and other giant retailers - including non-mass market stores,  such as local and regional grocery and gift stores. We cover every aspect of getting your product into Wal-mart and other mass retailers from A to Z. You will learn many years of insider information, , and you'll get an exclusive look into the secretive world of mass-market retailing. As you work through each section in the Walmart Gold System, before you know it, you'll know more about getting into Wal-mart and other mass retailers than 99% of all businesses in the world. In addition to the Walmart Gold main system, you will also get access to the "Walmart Millionaires Bonus Interviews." These are the bonus interviews I did with other experts at getting into Walmart and other monster retailers. The interviews  include consultants, vendors and even a former Walmart human resources director who knows the "inner" workings of Walmart. Here's What You Get: PART ONE - WALMART GOLD SEMINARS SYSTEM Your Walmart Gold System contains 19 audio lessons in mp3 audio file format. You can play them on your computer or in your car, online or download them to your iPod, cell phone or computer. You get the accompanying word for word transcripts that you'll be able to print out or read online. Here's what's included in your Walmart Gold System: 1. Five Simple Ways To Get Into Walmart...Even If You Have No Money 2. How To Tell If You're Ready For Walmart 3. How To Prepare For Walmart 4. How To Research Your Market And Competition 5. How To Read A Walmart Buyer's Mind 6. How To Create A Product That Makes Money In Walmart 7. How To Know If Your Product Will Sell Before You Create It 8. How To Use Other People's Money To Get Into Walmart 9. How To Set Up A Million Dollar Joint Venture 10. How To Start Or Buy A Business With None Of Your Own Money Down 11. Million Dollar Packaging Secrets That Can Make You Rich 12. How To Merchandize Your Products For Maximum Sales 13. How To Get Tens Of Thousands Of Dollars In Advertising For Pocket Change 14. How To Make A Fortune Selling To Non-Mass Market Retailers 15. Preparing For Sales Calls To Walmart Buyers 16. How To Sell Your Products At Trade Shows 17. How To Finance Your Business Without Paying Any Interest 18. How International Businesses Can Sell To Walmarts In The U.S. 19. It's Your Move - How We Can Help You PART TWO - WALMART MILLIONAIRES BONUS INTERVIEWS I've been busy interviewing giants who have been able to get their products into mass retailers like Walmart, Home Depot, Lowe's, and more. I've captured their full story from their humble beginnings to massive successes. Listen as I dig out every step-by-step secret  method so you can get the blueprint to just as these giants did on your own. This is some of the most powerful information ever. 1. "How I Personally Sold 45 Million Dollars Worth Of Products To Walmart and Other Major Retail Giants." Every product inventor, developer, and manufacturer dreams of landing their product into retails giants like Home Depot, Walmart and Target Stores. You have truly hit the big time when one of these stores takes on and succeeds in selling your product. But most believe this is a pipe dream only available for someone luckier than them. But not for my friend, Joe. Joe has done it and you can learn how to do it too. So who's Joe? Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Walmart and Target, as well as with selling to independent retailers in many different distribution channels. 25 years ago he learned the inside workings of one of the  world's largest consumer products company as a product manager for Kimberly-Clark (the manufacturer of Kleenex, Huggies diapers, and other familiar products). After leaving Kimberly-Clark, Joe founded his first company to manufacture and sell children's products to retailers. Over the last 25 years, Joe has founded and grown four companies. Two of them have sold over $45 Million of products that he invented to chains like Walmart, Target, and other retailers. He developed and sold 3 complete product lines consisting of hundreds of products to both Walmart and Target, and one year he received the "Best New Vendor" award from Target's Stationery and School Supply Department. Within the children's products company he set up a kids club promotion that got 900 stores and 900,000 kids to participate. The promotion resulted in an additional $145 Million in sales for the participating stores in just one year. Joe also built and sold a mail order catalog company and a promotional products company, and has extensive experience in other distribution channels besides retail. You are about hear Joe's story and how he did it. It's a wild ride so hang on tight. Look out Walmart, your next big product may be supplied by the person listening to this interview now. Let's do it! 2. "I Came To America At Age 15 And Now My Company Employs More Than 1,000 Associates With 5 Distribution Centers Around the Country Importing Flowers From Colombia And Selling Huge Volumes To Walmart And Most Of America's Largest Mass Retailers. Learn How I Did It." This is an interview that I did with a gentleman named Edgar who has been dubbed “The Latin King of Flowers.” Although he seems a bit embarrassed by his nickname, the success story that he tells will prove that it is quite justified and well-earned. Born in Bogotá, Columbia, Edgar came to the United States as an exchange student when he was 15 years old. He was looking for good opportunities and wanted to live in the United States. He eventually settled in Miami to attend college and graduated with a degree in International Business and Management. While he was in college, he started toying with flowers. A friend of his father’s in Columbia was a grower and exporter of flowers, and Edgar began his career by importing small amounts of flowers from this farm. He would then go around and sell the flowers, mainly roses, to local flower shops. His business really started to take off in 1985 when he hired an expert in the flower export business. His goal at this point was to really understand the business. He learned that, instead of selling small amounts of flowers to local florists, by importing large amounts of flowers and then selling them to large wholesalers, he could make more money. You’ll hear Edgar explain the step-by-step daily routine for importing and selling his flowers during this time. You’ll also hear some horror stories about how a huge number of flower shipments were totally lost. Throughout the interview, Edgar discusses the evolution of the flower industry and the many innovative steps that he took in his own business to have the best quality products and the most satisfied customers. You’ll be especially interested to hear about Edgar’s successful partnership with Walmart. You see, he bypassed dealing with Bentonville by partnering with a company that sold potted plants and that was already carried by  Walmart and several large supermarket chains. The floral programs he helped develop in conjunction with the Walmart team were an immediate success for the large retailers. Later, Edgar sold his company to US Floral Products. However, he was given the opportunity to buy back the Bouquet Division when USA Floral Products went into Chapter 11 in 2001. Listen as I probe for Edgar’s experiences and success with Walmart. In this interview, you'll hear... • How Edgar set up an experienced and knowledgeable group of associates to specifically cater to Walmart on a day-to-day basis • How Edgar gives advice on how companies should work with Walmart – what Walmart expects and what you must deliver • Why Walmart is an excellent company to deal with • How Edgar takes advantage of technology such as EDI with Walmart to invoice and get paid • What his philosophies are when dealing with Walmart and other large retailers • How his company participates in Walmart's commerce program, where orders are placed on Walmart's website, and how deliveries are made directly to the end customer by Edgar’s company • How Edgar currently services approximately 900 Walmart stores east of the Rocky Mountains, and would like to reach out to the West Coast by opening a strategic regional facility. This entire interview is packed with great information on topics such as import/export, innovations to the flower industry, business strategies, and how to be successful at operating a business dealing with perishable products. It’s an enjoyable interview that I encourage you to take the time to listen to. Not only will you learn a great deal about getting your product into Walmart and working with  one of America's largest retailers, but you’ll hear the story of how a young man from a third-world country came to America and, with hard work and ingenuity, turned his passion for flowers into a multi-million dollar business. 3. "C'mon! It Can't Be THIS EASY To Get Your Product Into Walmart ( And Become A Millionaire)... Can It?" (Ultimate Walmart Selling Secrets) Here’s an interview I did with a man named Lanny who is an expert on the topic of getting products into large retailers – especially Walmart. During this discussion, you’ll hear the realities of getting a product into Walmart based on Lanny’s experiences which spans 15 years. Lanny’s education began as a sales rep for Proctor & Gamble. At the time, there were still many independent grocers that he dealt with directly. This was the best education Lanny could have received because, with the independent grocers, he was able to learn all areas of retail businesses. In this interview, you'll learn the two critical types of distribution methods for packaged goods: • Warehouse • Direct Store Delivery (DSD) The definitions of these distribution methods are important. Lanny explains why some companies prefer (or demand) DSD over Warehouse. The next definition, “Category,” is integral to the interview. Listen as Lanny explains what a category is in retailing, and why good category management is essential to maintaining solid revenues. Additionally, Category Management is what enables small manufacturers to compete with large manufacturers in retailers such as Walmart. If you have a product that you would like to get into Walmart or some other major retail outlets, you must do the following: • Have the manufacturing capabilities to supply your product to the major retail outlet • Determine how your product can help the overall category • You must know everything about the store you wish to approach and about that category • Be able to prove that there is a glaring need in that category that is not being met • Be able to give the buyer a compelling reason to buy your product (i.e., the product’s Unique Selling Point) After leaving Proctor & Gamble, Lanny worked for Frito Lay and subsequently became a consultant to help retailers become more profitable by integrating more efficient systems in place. According to Lanny, you can get your product into Walmart. It’s not true that only major companies get into Walmart. In fact, Walmart has put processes in place to ensure that smaller companies can get into their stores. However, every company must follow the business process. You’ll learn the seven best ways for people to get their products into Walmart. You’ll hear about why it’s easier to get a food item into Walmart than, say, an electronic item. Learn about Walmart's “Store the Community” program, where Walmart supports local vendors whose product have community appeal and exposure. Hear how to get your product into Walmart by presenting your product to the buyer as a potential Value Producing Item (VPI). You’ll learn what the VPI program is, and how every buyer must participate in it. Learn why the best and fastest way to get a product into Walmart is to make it environmentally friendly. 4. How I Got My Product Into Home Depot Here is a recording that will excite both inventors as well as anyone who likes a good story. Get ready for an education in invention and marketing that you cannot get anywhere else! John has been the inventor of many successful products. One in particular is a product named EasyGlide, which is a polymer that John had packaged into an aerosol can. When sprayed into drapery or sliding door tracks, it facilitates the movement of the draperies or sliding doors by more than 50%. He worked very hard and was able to get  his product into the giant Home Depot chain of stores, where his product’s price undercut all of the competition. It was, and still is, a very successful product. John explains to me that a large company that had almost two hundred products in Home Depot had approached him to not only buy the rights to EasyGlide, but to hire him at a handsome salary plus royalties to operate that division as well. John accepted their offer and, although his current salary is lucrative and his job is enjoyable, John wants to do something new and different. You see, John not only loves inventions – he also loves to help people. For years, he has been approached by people who have invented products and want to know how to get their product into Home Depot or its largest competitor, Lowe’s. If John believes the product is right for the market, he becomes a consultant to the inventor, giving the inventor all of the tips and secrets that he knows to get their product into the desired marketplace. The problem was that John was giving his information away for free! One of his good friends and trusted advisors kept telling him that he had to stop giving this information away for free. In calling around for advice, he ended up calling me. In our interview, John tells how his EasyGlide product came to fruition, and his new plans for getting  polymer in other industries. You will also hear about some of the other products invented and sold by John – and you’ve most likely heard of all of them. As I ask John in our interview about what specific questions people have asked him (which is mainly, “How do I get my product into Home Depot?”), it occurs to me that the answers to all of these questions would make a GREAT information product! Listen as I give John some ideas about what his information product could consist of, and how he could generate leads and market it. We also discuss how I could help him to actually develop his information product with audio interviews and perhaps copywriting for sales letters and written content. I also give him some ideas about pricing the product. During our consultation, John digresses to an incident experienced by one of his mentors, the actual inventor of the Vice Grips sold by Sears/Craftsman and several other stores. Listen to how this unfortunate gentleman actually lost the rights to this now popular product and only received a pittance for all of his hard work. Even though John was aware of what had happened to his mentor, John actually got into a similar situation with a key-based product that he had invented and produced. He got involved with another company who contracted with John to sell them millions of this product. Listen as John explains that he now believes that they had absolutely no intention of paying for the products. Instead, they offered to buy his company. John refused and the result was that they went to court. You’ll hear how this large company tried to settle with John and how John refused. John’s story is a lesson in itself in what to look out for when doing business with big, ruthless companies. Going back to an information product for inventors, you will hear me explain how this type of product could be immensely successful because of all of the people who have patented inventions and would give an arm and a leg to know how to market their product to giants like Home Depot. You’ll hear my best advice about how John might market his information product, including conducting seminars versus other types of lead generation techniques without having to travel constantly. You will also hear my ideas and advice about how John could have a fun and lucrative business as a consultant instead of creating an information product. How about combining consulting with an information product? With all of the high-powered contacts that John has in several industries, what a perfect business this would be! At first, John is doubtful that his knowledge is worth anything. But as we talk, John starts to realize that he is undervaluing his services and needs to start charging for his work and advice. John definitely sounds excited, wants to think about it, and promises to call me back about where he wants to go from here. John needed to go over his contract with his employer with a fine-tooth comb to make sure that being a consultant or developing an information product would not go against any provisions in the contract. Unfortunately, I never did hear from John again. My educated guess is that, after looking into his contract, John probably found that anything he develops would be owned by his employer. Although the outcome of my interview with John is unfortunate, I must say that the interview itself will make you realize many things about inventing, marketing your invention to large companies, and selling the rights to your product to large companies. I hope that you'll be able to learn from the mistakes made by John as well as his fellow inventors, and that you'll be able to take this information on your road to success. Enjoy! 5. Discover The Amazing Winning Secret To Selling To Walmart. Many Will Try And Most Will Fail. Why? Because To Sell To Walmart You Must Have The One Ingredient That Most Manufactures Are Missing...A Buyer On Your Side! Here’s an exclusive interview with a Walmart consultant named Richard G. With over 35 years of experience, Richard and his team provides business development consulting services to international manufacturers who want to enter the US market. Richard also works with domestic manufactures to enhance their business either by finding new channels of trade, or by finding better ways to communicate their company’s message. Richard has helped his clients sell their products to America's mega-retailers such as Walmart, Kmart, Toys-R-US, Kroger, Safeway, and CVS. You'll learn the best ways to work with the buyers at Walmart and about one little known pricing strategy that will help you get your product in before your competition. Hear the dirty little secret why Walmart buyers only work with companies who already have successful, proven products. If you're a manufacturer and you're worried about damaging existing sales with your other customers, don't worry too much. Richard will show you how to keep these customers and still be able to sell to Walmart. You’ll hear Richard explain why distributing your product to Walmart is a smart way to build brand equity in your product, even if you make very little in profits. Richard gives other important advice, such as... • How to understand both the potential supplier’s corporate culture and the retailer’s corporate culture, and how it will let you know what to expect before a sale is made • What the true role of the ambassador is, and how to ensure that there will be no surprises during final negotiations • How to get the attention of a buyer by quoting revenues rather than unit profits • How to learn what motivates buyers to accept or reject products • How use licensing to increase the sell-through for your products • What an importer should keep in mind with regard to ports of entry in the United States • Learn ways to ensure that the retailer will receive your products in a timely manner This interview with Richard is packed with valuable information. It contains years of trial and error and a wealth of understanding for anyone who is considering getting their product into Walmart or any of the other  mega-retailers. Listen and enjoy! 6. The Only Website And Resource You’ll Need To Get Your Products Sourced, Manufactured, Imported, and Sold Into America’s Largest Retail Stores. The Federation of International Trade Associations (FITA) was founded in 1984. Its mission is to foster international trade by strengthening the role of local, regional, and national trade associations. In this interview with Barney, FITA’s web master and advertising expert, you will learn about how the FITA website is #1 portal for both export and import international trade. Barney and I begin by discussing how to use the FITA website (www.fita.org). The site contains over 500 different links to different products and services to help American manufacturers to safely export their products to any country in the world. Additionally, if yours is an international company wanting to import your products into the United States, the website is the source for questions, answers, and logistics on bring your product to the United States. One important term that Barney introduces is the “trade lead.” Trade leads were started in 1993 by the United Nations to get the word out about products that third-world countries had for sale. At that time, the Internet was still in its infancy and was not used for international trade like it is now. Rather, there were offices called Trade Points set up in strategic cities around the world where a person could go to obtain the latest list of trade leads. Now, with the advent of the Internet, the Trade Point offices have been bypassed and everything is handled online. With the convenience and ease of the Internet, now anyone can post a trade lead, and Barney and I discuss how there are a lot of trade lead scams online, and what to look for to identify a scam. There are currently approximately 700 websites that contain trade leads. In China, it’s really become a big business. The two main Chinese trade lead sites are AliBaba and Global Sources, both of which basically do what the UN used to do. However, instead of their services being free, they charge factories to list their trade leads. The FITA website has 500 associations having to do with international trade as members. You will hear Barney give examples of some of the associations that are members of FITA. FITA’s website is free for people to browse, but only members who pay a small fee get access to their database of respected trade systems. This is one way the FITA qualifies its trade association members, such as AliBaba, Global Sources, and Trade India. Barney gives us a hypothetical example of how a US manufacturer can use FITA to get into Business to Business exporting. First, the manufacturer would put his trade lead information into the databases of several trade associations. Within a few weeks, the manufacturer would begin getting emails from interested parties around the world, starting the negotiation process. Barney warns that you have to make sure that the buyer can and will pay you. There are many complications with international trade, and in fact, most transactions don’t get completed because of these complications. We discuss how international trade, especially in Asia, is very different than doing business only in the US due to the cultural aspects of the country, and the people you are  dealing with. It’s all about building relationships and trust. Barney advises that the most important thing a new importer or exporter must learn is patience. Additionally, it would behoove an importer or exporter to learn all of the “hidden” obstacles that he may be faced with in different countries. FITA’s website has a lot of information about doing business internationally. When you look at www.fita.org, you will be amazed with the amount of useful information, in addition to the trade association links that you will find, such as: • Detailed international market research reports • FITA’s Really Useful Sites for International Trade email newsletter • How Export Management Companies will perform all of the tasks necessary to export your product. FITA’s website has a list of Export Management Companies. • Detailed reports of the business environments of most countries • Links to export training • Links to sites that will help to get your product into another country • Lists of Foreign Trade Zones, and how they are useful and can save you money • Different kinds of trade software to assist with logistics • Links to companies who deal exclusively with international travel • Books promoted by FITA about international trade • Government security issues …and tons of other great resources! Barney and I discuss many other topics, such as outsourcing and how it can be dangerous to US companies. You’ll want to listen to the entire interview so as not to miss any crucial details. The bottom line is that, in our growing Global Economy, US manufacturers cannot afford to only sell their products in the US. Exporting products to other countries will soon be a necessity. Everything you need to do regarding importing and exporting can be found on www.fita.org. It could be time for you to investigate what other companies are doing in the way of trade, and how you, too, can get involved. 7. How To Use Master Brokers To Get Your Product Into Walmart And Other Mass Retailers In this interview with Bill, you’ll hear about an alternative tactic to getting your product into Walmart, Costco, Kroger, or any of the other mass merchandisers in the US. Bill refers to himself as a “scout,” but his expertise is in dealing with Master Brokers. He scouts for product opportunities. When he finds a good product, he contacts and hires a Master Broker to have them pick up the product as a project. A Master Broker represents you and your product, and lobbies mass merchandiser purchasing agents to get your product into their stores. Bill explains that there are less than one hundred Master Brokers in the US at this time, and that each Master Broker specializes in one category, such as dietary supplements, or produce, etc. Bill explains that a common misconception of manufacturers is that they believe that their own product will, indeed, sell. The truth is that, when approaching a single mass merchandiser, the supplier has a 1% chance to get their product into the store! Bill goes on to explain that if your product already has advertising AND you are being represented by a Master Broker, that you have a 90% chance of that initial 1% chance to get your product into the store. Further, if your product does not already have advertising and you do not have a Master Broker, you only have a 1% chance of that initial 1% chance to get your product into the store. Yes, it’s a bit confusing but suffice it to say that the chances are slim that your product will be picked up by any mass retailer. So what does a Master Broker do once he accepts a product? Master Brokers have sub-brokers all across the US in different regions. These sub-brokers specialize in lobbying purchasing agents of mass retailers. If a product is approved by a retailer’s purchasing agent, the Master Broker makes a commission and pays each of his sub-brokers a commission. The advantages of using a Master Broker are many: • The Master Broker and his sub-brokers do research and develop a marketing plan for your product • Since multiple sub-brokers under a single Master Broker are working on your behalf, the marketing plan is easier to maintain than if you hired many different brokers • Once a Master Broker approves a project, your product gets immediate exposure to every mass retail chain in the US • When a sub-broker deals with a purchasing agent, most often the purchasing agent is already familiar with the sub-broker. Thus, appointments to present products occur more quickly and are more organized because the purchasing agent knows that the sub-broker has done his homework and is ready to do business To give a more complete picture of the process, Bill gives us a case study of a product that he was able to get into the mass retailers – an energy bar. It already had advertising, but the manufacturer was having trouble selling them. The manufacturer approached Bill and asked if he would pick up this line of energy bars. They had an expiration date that was approaching and they needed to be sold. Bill obtained samples and determined the margins on the product because the product must meet the pricing points. Bill goes on to give an example of what would happen next. Bill would find a Master Broker to take on the product. So, if the sales price is $1.99 and the wholesale price is $1.20, the Master Broker would buy the energy bars for 25% less than the wholesale price of $1.20. Then the Master Broker would go to a mass retailer to sell each energy bar for $1.20 and tell the retailer that the sales price is $1.99. Without the right pricing, the Master Broker and his sub-brokers don’t make anything and the product cannot be sold. Mass merchandisers such as Walmart want your product to already have advertising because it will have product recognition. As Bill says, they don’t want your product to get lost on the shelf. Additionally, Walmart gets free advertising when you are advertising your product on TV. All Walmart has to do is provide a tag which tells viewers to buy this product at Walmart. Bill refers to new products (new to the marketplace and not yet advertised) as “pioneers.” He prefers to deal with established products and finds it very difficult and time-consuming to represent pioneer products. Of course, Walmart's buyers consider any product an opportunity, so they will listen. Once your product is in just one of the major mass merchandisers' stores, an Information Resources, Inc. (IRIS) report will exist for it. An IRI report tracks your product’s sales, and other retailers will look at your product’s IRI report. The advantage of having a product with a good IRI report is that you can show that IRI report to purchasing agents of other mass merchandisers when trying to get your product into their stores. We go on to discuss how much capital is necessary to deal with one of these mass merchandisers. Listen as Bill gives advice about going to a bank to finance the production of the large quantities of your product that you will be expected to produce for a mass merchandiser, and how a purchase order from Walmart, Target or any mass merchandiser is as good as gold by the bank.. 8. 11 Ways To Make Huge Amounts Of Cash Selling To Walmart… Even During A Recession! Walmart is the world’s largest retailer and I’ve secured an exclusive interview with one of the foremost experts on Walmart. His name is Michael. Michael is an international speaker, author, and writer. He’s worked in Bentonville, Arkansas for Walmart as the Director of People for the headquarters office where he worked daily with Sam Walton. Previously to Walmart, he worked for PepsiCo’s Frito-Lay division in the sales organization and headquarters staff assignments. He has experience as a turnaround specialist who’s participated in several business turnarounds. He has appeared on CCN, CNBC, FN, CBS, National Radio, Bloomberg’s TV. He is considered the authority on Walmart. The giant retailer’s own public relation department has referred Bird Dog to interviewers who are interested in gaining insight into this massive company. He recently completed his second book entitled, The Ten Rules Of Sam Walton: Success Secrets From Remarkable Results. This two hour interview is going to give you an edge over your competition, and show you ways to understand Walmart, to give you a competitive advantage on pricing strategies, and marketing strategies in selling your product into Walmart. I hope you enjoy it. We’ve got a lot to listen to.
27) Whole Brain Power Advanced Training
An Advanced Training To Whole Brain Power Coaching For The Intermediate To Advances Practitioner By having this complete package of materials, which include the Whole Brain Power (WBP) books, the audio explanations, and the video demonstrations, you will experience tremendous gains in the three major tenets of Whole Brain Power in the fastest time possible. And an added benefit for the WBP "Advanced Secrets" students, is the personal instruction you'll receive in order to execute the WBP system the proper way.  With access to the Advanced Secrets, you'll enjoy an accelerated learning rate because of the exclusive audio and video demonstrations provided by Coach Lavery. The last thing that we want for you to do is invest wasted hours with ineffective training. Some practitioners believe that they are executing the tenets of Whole Brain Power effectively, but this is often not the reality. We will make sure that you are accessing the key ingredients for having immediate benefits in all of the aspects of your Whole Brain Power journey. By having Coach Michael J. Lavery as your personal mentor in addition to the Whole Brain Power book and the WBP Workbook, you will be able to stay the course and become one of our top Whole Brain Power All Stars. Here you'll have access to many powerful audio recordings and video demonstrations. Listening and watching these recordings will give you new and added insights into the Whole Brain Power training materials. Because we feel that sitting and listening to these interviews at a desk with a pen and paper while taking notes is the best way to study these materials, we are not offering this course as an MP3 download at this time. Try and set some time aside each day to listen to these audio and video files without distraction. We feel this is the best course of action for understanding the Whole Brain Power "Advanced Secrets" methodologies. These recorded interviews and videos are designed to instill confidence in you, and they will help you get off to a fast "All Star Start." Your Whole Brain Power system contains some of the most intense "insider" secrets ever discovered about the brain and your human potential. Your Whole Brain Power Coaching system will work for you -  if you put in the effort and just take action. Here's What You Get ... 1. Whole Brain Power: The Fountain of Youth for the Mind and Body Michael J. Lavery's theories about how motor-skill development of both hands is directly linked to development in the left and right hemispheres of the brain is revolutionizing our understanding of how best to train the brain. The application of his theories and training methodologies are universal, and can be applied to nearly everyone, including benefits for athletes seeking to supercharge their performance, for Baby Boomers wanting to reverse the aging process, and for retirees looking to rejuvenate their memory  and regain an active lifestyle. Learn how a dozen Whole Brain Power All-Star practitioners from the ages of fifteen to ninety-one have transformed their brains and bodies through Michael's simple ambidextrous skill training, penmanship drills, and memory drills. Get ready to become part of the revolution in whole brain development in the 21st century. Contents Foreword By Dr. Craig McQueen Introduction The Whole Brain Power™ Paradigm Chapter 1 - The Michael J. Lavery Story Chapter 2 - The Blueprint for the Brain Chapter 3 - Penmanship: Sharpen the Pen to Sharpen the Mind Chapter 4 - Memory: Grow the Memory Grow the Brain Chapter 5 - Ambidexterity And Whole Brain Power™ Chapter 6 - System Killers: Violent Video Games and Television Chapter 7 - Case Studies: Whole Brain Power in Practice Chapter 8 - Nutrition Conclusion Perfecting Whole Brain Power™ Appendix Resources and References Index Key Word References 2. Whole Brain Power: Workbook & Progress Journal The Whole Brain Power Workbook & Progress Journal is the companion piece to the book Whole Brain Power: The Fountain of Youth for the Mind and Body. This Workbook is the ideal training guide for practicing Whole Brain Power over the first 90-days of training. The WBP workbook and journal  provide critical information from the book in the three main training regimens: penmanship, memory, and ambidexterity. But equally important, these companion pieces also provide daily training assignments, practice routines, and skill tests. This daily approach to guiding the Whole Brain Power practitioner to higher and higher levels of skill development and brain power is an essential tool to successfully master Whole Brain Power. Contents Introduction - The Whole Brain Power™ Paradigm Unit 1 - Penmanship: Sharpen the Pen to Sharpen the Mind Unit 2 - Memory: Grow the Memory Grow the Brain Unit 3 - Ambidexterity: And Whole Brain Power™ About the Authors 3. The Michael J. Lavery Story - An Introduction to The Whole Brain Power Coaching Methodology, Book and Workbook Progress Journal The Whole Brain Power book and workbook interview guide is a wonderful journey into the understanding of the theories and applications of Michael J. Lavery’s ground breaking discoveries.  Follow along as Lavery explains the very beginnings of his quest to tap into the Whole Brain Power model of harnessing human potential. You will hear firsthand how Lavery makes the quantum jump in thinking to harness true ambidexterity with motor skills and cognitive functions as well.  He will provide many references to the work from leading brain pioneers who support the theory that the brain is way more plastic than ever perceived, and that  the hands do in fact grow the brain. You will hear about the benefits of training ambidextrous fine and gross motor controls, as well as the success stories of the Whole Brain Power All Stars. This interview and guide takes the listener through a fast track explanation on how to proceed with reading the Whole Brain Power book, as well as how to approach the Whole Brain Power Workbook and Progress Journal.  You will be encouraged to improve your hand to eye coordination with the penmanship training,  the mirror writing skills, as well as the hammer drill training. You will also be inspired to tackle the memory exercises through highlighting new terms and concepts.  Lavery constantly reminds the listener to plow full speed ahead in being able to comprehend this challenging information, and by doing so, practitioners experience life changing results. This interview truly helps people to stay engaged in the Whole Brain Power training and to do all of the recommended tenets in the program designed by Lavery.  The explanation of the nutrition chapter truly must be appreciated for the information that Lavery shares with the WBP practitioner in regards to fueling the body and brain properly. When you have listened to this interview in its entirety, you will be convinced that the paradigm shift is the Whole Brain Power ambidextrous model to thinking and being. 4. Ambidexterity: Secrets Revealed From The Ambidextrous Mind This module is on the subject of ambidexterity by Michael J. Lavery. It covers key concepts as they relates to motor skills as well as cognitive power. Most people think that ambidexterity equates to the equal use of the hands, but this informative explanation discusses harnessing of the whole body and the whole brain for greater coordination in movement and thought. It is an inspiring interview that will have you thinking about retraining your brain and body. Its content is applicable for you regardless of your age. The subject of ambidexterity is covered extensively in Chapter 5 of the Whole Brain Power book, however this interview truly reveals the secrets in regards to the manner in which you can tap into the wonder brain and body exercise. Lavery discusses the way that many people have explored training themselves to become ambidextrous because of the nature of the right hand preference of the world. Many natural left handed people throughout history have learned to become right handed out of duress or because of necessity. Lavery has pioneered a method that you can emulate, and he discusses his methodologies in great detail. Listen along as he covers the great minds in history that were notable ambidextrous thinkers. This interview also focuses on many athletic heroes that demonstrated tremendous ambidexterity in their sports throughout history. After full review of this insightful interview, you'll be inspired to begin the Whole Brain Power exercises to fully unleash your potential, and tap into your ability to express greater motor skill coordination as well as whole brain function. 5. Penmanship: Secrets of The Mighty Pen The Penmanship interview by Michael J. Lavery is a very enlightening experience for anyone that has interest in improving their brain health and overall hand to eye coordination. This insightful information will help you begin your journey into the mechanics that help rewire both hemispheres of your brain. Lavery's approach is to teach you ambidextrous skills of writing using  the mirror image method, and to show you how employing the Leonardo Da Vinci style helps other types of motor skills associated with being an improved athlete. The discipline of proper Palmer Method penmanship and how its practice helps to raise your literacy capacity is discussed. As you practice the penmanship training, you'll see immediate improvements in aspects of your spelling and using grammatically correct English in your writing. You've heard the old saying that if you want to remember something, then you should write it down. This implies that you should do it in cursive penmanship. The penmanship training will result in your ability to greatly improve your verbal communications in social and business settings. The evidence is mounting from Whole Brain Power practitioners that their cursive can literally go from chicken scratch to beautiful penmanship in a matter of weeks. You'll learn how your brain’s motor strips are enhanced and how your myelin sheaths actually thicken as you master these skills. You'll also be educated on the changes in your brain chemistry that occur from the daily discipline of your dual handed writing exercises. The benefits of this simple yet critical exercise are numerous. You'll experience an increased mood elevation. You'll begin to exhibit greater short term memory processing. You'll experience more calmness, greater sleeping patterns, elevated energy levels, and greater skills at written and verbal communications, as well as a host of other factors. Your new found skill allows for you to express yourself in a greater manner in light of the fact that you have a new method to communicate to others. All of these benefits are yours and can be accessed through the use of old fashioned letter writing and cursive penmanship. If you're in business, this gives you another means by which you can conduct executive related affairs. Visit other Whole Brain Power practitioner interviews and hear for yourself how the power of the pen has changed their lives for the better. 6. ABC: Memorizing Your ABCs Backwards Using Chunking, Linking, and Visual Awareness The training of the alphabet for Whole Brain Power Coaching is one in which the alphabet can be recited backwards from Z to A as fast as a person can recite it from A to Z. In this brain strengthening exercise, the practitioner uses the original awareness linking system designed by Lavery to accelerate the process. Eventually, the practitioner is able to recall the alphabet from the ends to the middle in terms of 1-26-2-25-3-24 (e.g., A-Z-B-Y-C-X..). So, as these systems are utilized by the practitioner, they’re able to take these acronyms or symbols of  letters and hook them together to create a system in which one can now recite the alphabet from Z to A, from the ends to the middle and the middle out in record time. You’ll hear how Lavery and other practitioners are demonstrating this unusual skill. This is accessible to anyone that practices Whole Brain Power. The training of doing the alphabet exercises as designed by Lavery in Whole Brain Power Coaching, is critical to establishing the foundation for improving all other aspects of memory training with the program. 7. Vocabulary: How To Use An Enhanced Vocabulary To Grow Your Brain The 5 syllable vocabulary assignment is a fun interview to listen in on as Michael J. Lavery shares his unique concepts on how to enhance  communications skills through vocabulary usage. The reason that Lavery chooses 5 syllable words throughout the alphabet is because he believes that these types of words add more variety and offer the practitioner a greater ability to use more descriptive words in both one’s written as well as one’s spoken expression. The assignments are quite simple to do. On a daily basis the Whole Brain Power practitioner uses the dictionary and begins to find words starting from the letter A that have 5 syllables. One becomes fascinated with these words, and as one grows their list a new game is introduced. This vocabulary game involves immediate access to  words that have 5 syllables throughout the alphabet.  People challenge each other at being able to recall their vocabulary lists and to use short term memory prowess in not using your competitor’s words that are offered up in this game. This type of active stress is allowing for the practitioner to experience greater use of their hippocampi structures as well as their frontal, temporal, and parietal lobes on both hemispheres. As you listen to this fascinating vocabulary game, Lavery explains that because we as a society are very reliant on one word responses and overuse of monosyllabic words, we are losing the skill of the art of communication. The vocabulary game then evolves into the Communications Game in which the Whole Brain Power practitioner is required to utilize his expanded vocabulary lists and to speak in proper English. This requires that articulate and grammatically correct English is to be spoken. Lavery goes into detail about how it is necessary for the frontal lobes to be highly activated in order to think one’s thoughts thoroughly through and then articulate them in grammatically correct English. Listen to the way that he works with the moderator to coach him in the methods of raising the bar with communication skills. 8. Powers of 2: Grow Your Brain's Processing Speed Reciting The Powers of 2 The Powers of 2 interview is a fascinating journey into the powers of number crunching and the methods that make easy retrieval of the list accessible to trained Whole Brain Power Coaching practitioners. The simple yet effective discipline to double numbers starting from 2 to the first power and move up into the billions, trillions and quadrillions helps to create a strong foundation for those that want to strengthen the hippocampi structures in the brain. Michael J. Lavery explains his unique methods of creating a combination of rote memory as well as original awareness and linking systems that rely on the use of both hemispheres of the brain. Follow along as he brings the listener up the curve of the Powers of 2, and how he has trained others to take on this challenge. Learn about the theory about Neuroplasticity and how this type of active stress actually enhances neurogenesis and steroidogenesis. You will be impressed by the stories of some of the Whole Brain Power Coaching All Stars who have taken on the challenge and taken these numbers into the stratosphere. When this discipline is then combined with multitasking and doing hammer drill training  - or even jugging -  the benefits are incredible in regards to increasing blood flow to the Central Nervous System. You will be able to impress yourself and family and friends with your new improved memory from the application of one of the Whole Brain Power Coaching tenets. 9. New Research About your Brain And Exposure to Violent Video Games And Violent Hyper Edited Television and Movies Violent video games and violent hyper edited television and movies are the nature of this intense interview by Michael J. Lavery. He explains his take on the research he's done over the years to paint a disturbing picture for anyone that has a habit of partaking in this seemingly harmless activity. This interview helps explain some of the information that the reader of the Whole Brain Power book will come across in the chapter entitled System Killers. The title is appropriate, for as Lavery explains, the evidence is mounting that violent hyper edited stimulus can have detrimental effects on the Central Nervous System. He tells the story of Whole Brain Power practitioners that have taken on the challenge to move away from this addictive habit and to replace this time spent with tenets of the Whole Brain Power Coaching Methodology Lavery explains the difference between passive stress of daily activities and that of passive stress from exposure to the modern form of media that is rampant in our daily lives. He delves into the concepts of artificially induced Alpha Waves and how the passive stress of violent video game playing mimics the effects of what a person experiences with post-traumatic stress syndrome. Lavery describes the chemistry changes that occur in the brain from activating the Axis of Stress in an artificial manner. The explanation of the beta endorphin theory is fascinating, as well as how memory processing can severely be compromised by the continued playing of violent video games as well as to the exposure to other forms of hyper edited media. This also is connected to the compromised endocrine system as well, and ties into the equation why abnormally low hormone levels are a chronic problem with today’s society. The author also makes a solid argument about how our brain functions are manipulated at the subconscious level and how it affects our ability to have compassion and empathy for others. The exciting news is that these problems can be reversed. You will hear the evidence by listening to this interview. 10. Live Coaching Session - Clayton Bretey Clayton Bretey is a 51 year old husband and father of 5 children. He began the Whole Brain Power program for almost 2 months before he electing to receive personal coaching from Michael J.Lavery. He sought out this brain training program to address health issues that have become concerns for him. Clayton has a certain level of success by reading the Whole Brain Power book and doing the Whole Brain Power Workbook on his own, however, when he begins the intense training with Lavery he accelerates up the learning curve. Listen to this interview and to the ways that Coach Lavery brings his students along. He gives Clayton the inside secrets to truly tap into Whole Brain Power. The hammer drills become easier to do within a few days, and the memory exercises help Clayton to experience better sleep patterns.  One of the reasons that he is interested in doing the WBP program to begin with is to address sleep deprivation as well as overall fogginess in his thinking. These problems begin to dissipate for Clayton as he stays with the tenets of the program, including the penmanship training, the hammer drills, the memory exercises and the ambidextrous motor skill training of playing racquetball.  He even begins to throw a ball off the wall left handed too. As he experiences the positive aspects of the active stress that Whole Brain Power creates he sets his goals on getting into greater physical shape as well. Clayton begins to experience greater overall elevation of mood and more alertness and clarity in thinking. He sends daily progress reports to Lavery, and by doing so helps to document and give testimony to others as to the effectiveness of receiving WBP coaching. 11. Live Coaching Session With John Collins: Shaking off The Mental Cobwebs John Collins, age 44, is from  Flatwoods, Kentucky. John decided to investigate Whole Brain Power Coaching and the Whole Brain Power workbook, and this is his initial consultation with Coach Michael J. Lavery. John Collins has expressed his concerns about his condition of ADD.  John has been on medication in the past for his ADD, but wants to remain medication free as he has been for some time. John also reports interrupted sleep patterns. Ten days after starting Whole Brain Power Coaching, John writes,  “I have noticed that my sleep is improving. Honestly - this is no stretch - I've been sleeping in naps for the most part of the last two months. Basically, I would get a few hours of sleep before getting the kids off to school, spend an hour trying to shake off the mental cobwebs, try to get something productive going before getting sleepy and having a 2 hour nap before picking up the kids, then I'd go about my day and crash at about 7 or 8 pm and wake up about 2-3 hours later and stay up until the cycle started all over. I have not been doing that the past few nights." John is a very intelligent man, and he has now decided to undergo Whole Brain Power Coaching. He’s reporting weight loss and he reports that his wife has noticed “a big difference" in him since the week he began intensive coaching, and also noted his surge in productivity. In only 10 days, John has improved his working memory, his hand to eye coordination with the handwriting, with the hammer drill training, and the memory exercises. And you’ll hear this interview of a man at the beginning of his journey. Check back to hear future audio interviews as we document John’s Whole Brain Power Coaching transformation. 12. Live Coaching Session With John Collins One Week Into Whole Brain Power New Whole Brain Power student John Collins, age 42, testifies to the effectiveness of doing the tenets of the brain training program designed by Michael J. Lavery. John states with great enthusiasm as to how his life has transformed within a 10 day period. John testifies to how he is now sleeping all the way through the night. He claims that he is waking up refreshed and ready to do his hammer drill training in the morning. He explains how he has lost weight and how his mood elevation is now something that his wife is noticing. In fact, John’s children are starting to do the rubber mallet training too. The  ways in which John describes his enthusiasm about doing all of the methods of Whole Brain Power is quite genuine. It is his intention to become a WBP All Star and inspire other practitioners to take on the challenge and change their lives. You will be inspired by the mechanics of how this eager man is being coached by Lavery. The manner that Michael Senoff moderates the interview adds a nice dimension to this training session. Senoff explains to John Collins exactly how his own journey is going with great success. You will hear how Whole Brain Power practitioners can help each other navigate the tenets of the program. This is one of the benefits that people can experience when listening to the coaching sessions that Lavery has with his students. Lavery gives John Collins his assignments and reiterates to him the importance of reading the Whole Brain Power book to truly digest and assimilate this valuable material. Enjoy this interview session and get ready to begin your journey into the final frontier, the tapping into the potential and power of the human brain. This interview will leave you inspired and considering your own journey into the Whole Brain Power Coaching Program. 13. Give This Man 30 Minutes Of Your Time And You’ll Have The Most Powerful Brain Around If you’re like most people, you probably think a lot of your problems are just naturally occurring because you’re getting older. Insomnia, tip of the tongue memory problems, foggy brain syndrome and concentration issues – they happen as we age, right? The truth is, they don’t have to. According to the founder of Whole Brain Power Coaching, Michael J. Lavery, activating the right side of your brain will get your brain to think faster. It will give you clarity and focus, will help you quickly recover from injuries, give you more strength, improve your golf swing, help you remember names and where you put your car keys – and much, much more. And in this audio interview, you’ll hear all about the amazing things that can happen, and the simple exercises that will get you there. You’ll Also Learn . . . • An almost unknown way you can use your hands to grow your brain • The science behind the brain – what happens as we age and how Michael’s program works to counteract that • The one brain trick you’ll want to teach your kids as soon as you’re done with this audio • The real truth about Alzheimer’s – and the simple exercises that may help you prevent it • Exactly what you need to know about “passive stress” – why it’s so critically important to balance it with “active stress,” and how to do that • The little known way Home Depot can help you think faster • The scary side of computer keyboards, and using the word “okay” – Believe it or not, seemingly harmless things could be “dumbing down” your brain • The surprising reason London Cabby Drivers have some of the strongest brains around, and how you can get one too The brain is the final frontier that science is just starting to scratch the surface of. Its abilities can be amazing, and they don’t have to decrease with age. The fact is, you’ll never know what your brain is capable of until you let it show you. And in this audio, you’ll hear how to do that – in as little as 30 minutes per day. *** EXPERT INTERVIEWS BONUS *** 14. You With a Push Button Memory: An Interview With Legendary Memory Expert Harry Lorayne Yes! Here at last is your chance to gain the super-powered, file-cabinet memory you’ve always dreamed about…so easily and so quickly that you’ll be astounded…AND now you'll hear from Harry Lorayne, the legend. Harry's memory courses and magic books landed him on The Tonight Show 23 times with Johnny Carson. He’s also been on To Tell The Truth, The Ed Sullivan Show, and The Jack Paar Show, to name a few. He’s developed information products, starred in infomercials, had his own TV show, and, at age 85, admits he’s had a pretty good life. And in this two-part audio, you’ll hear how he did it – how he went from being a Depression-era child with only a potato for dinner and a year of high school under his belt, to a household name with famous friends and his choice of projects and engagements. But most importantly, you’ll hear how he took a simple “Aha!” moment and turned it into an informational product empire – and how you can do that too. Part One: There Is No Learning Without Memory Harry’s biggest “Aha!” moment came when he was a kid. He wondered why he was failing the tests that his classmates were passing. When he realized they were able to remember the material better than him, he set out to improve his memory. This led to his life mission to help others improve their memories as well. And in Part One, you’ll hear how he turned it all into an informational product and how he sold it. You’ll also hear… • How Harry negotiated his deals for his shows, the unbelievable things he used to do in them, and how much he got paid to do it • Exactly what he learned the hard way about managers and contracts that he wishes he would have known back in the day • All the details about how Harry met Eugene Schwartz – and the famous 3,000-word ad that changed Harry’s life • The one simple trick you can start doing today that will quickly take your memory to “superpower” level • The surprisingly innocent element the Wall St. Journal changed in one of Harry’s ads that sent his sales plummeting down practically overnight Part Two: The Secret To Being A Good How-To Writer Harry has written more than 30 how-to books on magic and memory, and says the reason he’s such a good teacher is that he makes sure there’s no ambiguity in his writing. People don’t finish reading his books and question what he was talking about. And in Part Two, you’ll hear how to be that kind of a writer, along with… • How to add value to a simple course – and more than quadruple your price point right away • A real-life look at the ups and downs of the literary agent vs. self-publishing route, and what Harry recommends • A quick “idiot’s guide” on winning at blackjack just by playing the averages – but be careful, Harry’s so good at it, 6 casinos won’t deal to him anymore • All about how Harry got on Carson along with how he made money running infomercials – and all the ways he used that exposure to sell more products Harry is an unforgettable legend. With more than 50 years of experience in the information-product and entertainment industry, he knows what sells and how to sell it. And in this audio, you’ll hear all about his amazing road to greatness that started with a simple “Aha!” moment, and how you can take that road to greatness too. 15. Dean Brittenham World's Foremost Ambidexterity Trainer Dean Brittenham is considered one of the foremost pioneers in the out-of-the-boxtraining of the athletes. He has always emphasized flexibility, speed and ambidexterity training with more emphasis on functional strength. Dean has always been a believer in the concept of being a Whole Brain thinker. The Whole Brain thinker according to Dean Brittenham dominates on any sporting arena. He mentions the likes of Larry Bird, Magic Johnson, Michael Jordan, Peyton Manning, Drew Brees and Steve Nash as being Whole Brain thinkers as well as many other athletes that get in the “Zone.” Lavery has had the good fortune of personally meeting Dean Brittenham and sharing concepts about ambidexterity and how to train athletes. Dean Brittenham’s concepts of juggling and multi-tasking the brain have been successfully used by some of the top athletes in the world, including the Williams’ sisters and Jim Curran, who became #1 in the world after using the methodologies that Brittenham taught to him. Brittenham appreciates the information that Lavery has now been able to disseminate in Whole Brain Power and the Whole Brain Power workbook, and now Brittenham is using some of the concepts of the mirror image writing and the ambidexterity feats that Lavery also promotes such as the hammer drill training. Dean Brittenham is a man that is ahead of the curve in terms of the fact that he has been into this concept of ambidextrous training for nearly forty years, and has worked with some of the best sports teams in the world, including the New England Patriots, The US. Olympic Bobsled team, The Chicago Cubs, The Baltimore Orioles, Stanford University Women's Tennis, Notre Dame, University of Illinois and some fantastic baseball players that are currently major league stars. Have your speakers turned up and press the white play button below to start the interview. 16. “I Felt Like I Could Run Forever” Andreas first learned about Whole Brain Power Coaching after watching his brother Diego use it to beat his bouts of mild depression. Then he decided to take the program seriously when he had the chance to join a soccer academy after deciding he wanted to play professional soccer. Andreas knew he had to step up his game and give it his all. Now he’s improved his energy, muscle density, ball control, kicking style, and ambition. Pretty much everyone at the soccer academy was noticing, but when a teacher saw Andreas in action, she ordered six copies of the Whole Brain Power Coaching program to introduce to students at the school. And when you hear this interview, you’ll understand why. You’ll Also Hear...  • A quick update on how Andrea's brother, Diego is doing – and how Whole Brain Power may be contributing to his college success • How Andrea’s endurance and strength went up after only a few weeks. He said, “I felt like I could run forever” • The one piece of advice Andreas says to keep in mind while you’re going through the humbling experience of the mysterious finger drills • Andreas’s firsthand experience of how his confidence levels shot through the roof, and how long it took to feel the difference “realistic” – and examples of how to do it • Why Andreas decided to give up violent video games for good, and exactly how he’s doing it Andreas is an articulate speaker, and you probably won’t believe it when you hear him in the interview, but that’s what practicing the tenets of Whole Brain Power Coaching can do for you. You can get to that place too, no matter how old you are. And in this audio you’ll hear how to get started. 17. 80 Minute Recorded Coaching Session by Phone With Michael J. Lavery 18. 12 Months Access To the Whole Brain Power University Starting today, you'll have a full 12 months access to all of these audio training sessions and all future audio training sessions in the Whole Brain Power University. You'll have thousands of dollars of personal coaching sessions by Michael J. Lavery to his students. You'll also get additional audio sessions and videos, as well as other in-depth interviews that will be added to the working content throughout the year. These will soon be available to aid you in the understanding of the Advanced Secrets of doing Whole Brain Power properly from the first day.
28) How To Make a Bundle on Craigslist
You're about to get access to some very powerful money making and money saving ideas that most people never even dreamed existed, all from buying and selling on Craigslist . Once you get this stuff down, you'll be looking at stuff in an entirely new way. You'll understand that just about everything has value to someone, and that you can make extra cash money part-time, easily and under the radar. Selling stuff on Craigslist works for me and for millions of other buyers and sellers all over the world. Why would it not work for you? Here you'll find over 50 of my personal money making and money saving stories. Check back here often because this will be your Craigslist Central for new and upcoming interviews with Craigslist  experts other than me. Now go for it!  Here's What You Get ... 1. Here's The One Thing You Have To Change If You Want To Make Easy Money On Craigslist If you look at the free section of your local Craigslist, you’ll probably see more free spas than anything else. People have fallen out of love with them, and they understand it costs money to get rid of these eyesores – let’s face it, they can’t just stick them on the curb. But that doesn’t mean old spas don’t have value, even if they’re not working. It just means you might have to change the definition you have about value. Instead of seeing it as a spa and a problem, you want to look at the sum-total of the parts that make up the item. And in this audio, you’ll hear how I took a non-working piece-of-junk spa that would’ve cost far too much to move, and hired someone to break it down for parts and haul it away to the dump. I made $800 selling those parts on eBay, and I didn’t know anything about spas or spa parts when I started. You’ll Also Hear . . . • The one absolutely necessary thing you’ll need to add to your eBay auctions if you’re selling parts from something that wasn’t working • The easy (almost “cheat sheet”) way I added descriptions to my auctions without actually needing to be an expert on anything • A little story about another recent spa deal I made – only this time I earned almost $100 for an easy 20 minutes of my time (Make a deal like this four times a month, and you’ll make serious side money for less than an hour and a half of your time!) • The secret to finding potential spa deals in your area (Hint: It could be as simple as downloading Google Earth) • The one incentive that will get your friends to be your personal “bird-dog” deal spotters – and what to tell them to keep their eyes open for • All the details about my most recent Craigslist deals, including one where I sold my kid’s used bike as part of a “flying machine,” a recent deal that illustrates why you should be careful when you invite strangers to your home, a quick update on the storage shed I bought a while back, and more When it comes to value, you should always try to think outside the box – and the same holds true when it comes to listing an item on eBay or Craigslist. Never try to guess at what someone else will think is valuable. Your job is to take pictures and get it up there. Let the market decide it's worth. And in this audio, you’ll hear more insight and shortcuts on how to make those kinds of deals. 2. I SCORED! I was able to acquire five great items for only $5 without any negotiating I found at the bottom of a beat up box at a local garage sale in my neighborhood on Sunday five great items. It was not like finding $10,000 in cash or an original Vincent van Gogh painting, but these little finds add up over time. And consistent garage sale and Craigslist hunting will pay off for you too if you just go out and do it. I was able to acquire the following five great items for only $5 without any negotiating. I gave my son, Alan, the Cross Pen and pencil set (which he took it to school today), and I'll hold onto the stop watch until I know more about its true value. Joe, my eldest son, has already put together the Lego watch and is wearing it to school today. And the allen wrenches and magnifying glass have already been put into use good use by me personally. You can do this too. You just have to get out and be willing to look. I encourage you to get out and do some bargain hunting. It fun, it's exciting, and it can be profitable. Why not do it this weekend, early on Saturday morning? Me and my boys will be out early. Let me know what you find from your local garage sales. 3. Trash Or Treasure… Ten “Real-Life” Craigslist Deals That Will Help You Know The Difference We’ve all heard the saying “one man’s trash is another man’s treasure.” That’s exactly what you have to keep in mind when you’re dealing on Craigslist. Almost everything will have some value to someone, so don’t underestimate what might look like junk… at least not without doing a little homework first. And in this audio, you’ll hear 10 deals I’ve recently made on Craigslist that demonstrate how easy it is to take what looks like “trash” and make money off of it. It really comes down to knowing how to spot and negotiate the best deals, how to determine the most profitable ways to sell an item (sometimes, you can make more money by breaking something down and selling it in pieces), and how to do your homework fast and accurately so you can find out what something is going for before you buy or sell it. And in this audio, you’ll hear how to do all of that. In Part One, Jim uses the first 25 questions from students to break down his system to its most basic level in order to give you the solid foundation you need to start mastering every agreement. You’ll Also Hear… • All about the art of “bundling” at yard sales – and tips for how to do it right so you get more for less • An effective (but sneaky) trick that instantly takes all the pressure out of “asking for the money” when selling items on Craigslist • The almost disastrous lesson I learned at Comic-Con this year about doing my homework before I sell something • The two best ways to find reliable and skilled tradesmen on Craigslist – and how to make sure you don’t get taken for a ride • Why you should never feel bad about getting a good deal at a garage sale, and the most common things you should keep your eye out for that resell quickly and easily… for much more • The one question you’ll hear the most when dealing on Craigslist (“will you go down on your price?”) and the one best way to answer it – believe it or not, I never go down on my price, and I always sell my stuff Even though I don’t need another full-time business, I still buy and sell on Craigslist because I like showing my two boys how easy it is to make money if they need it – plus the side money is too easy to pass up. So before you throw something away, do some quick research and consider listing it on Craigslist first. It may take a little patience to get the price you want, but it’s always worth the effort. 4. How To Make Money For Nothing By Working The Free Section Of Craigslist After 20 years in the auto industry, my wife’s cousin lost his job, and, like many Americans right now, was having a hard time finding a new one. So, I decided to show him how to “hustle” on Craigslist. We brought up the free section and found something in our area right away. And in Part One of this seminar, you’ll hear how we made $540 for three hours of “work” that day. Not every deal is going to be that easy, and not every free item is going to be worth your time. But there are great deals to be made from the free section of Craigslist, and in this audio, you’ll hear how to spot the ones that are worth it, how to secure them so that the owner takes down their ad and only deals with you, and how to flip everything fast. You’ll Also Hear… • The fastest way to determine an item’s real value – and a little story about the lesson I almost learned the hard way • Key strategies for finding “distressed properties” on Craigslist – Sadly, many people bought expensive items when the economy was good, and now have to sell those items for pennies on the dollar – here’s how to spot them on Craigslist • The four “phrases that pay” for most Craigslist ads – include these key phrases, and you’ll sell easier, faster, and more • The easiest way to weed out the flakes you find on Craigslist, so you can get down to serious business • How to combine garage sales with Craigslist for extra deals – and the one item to always keep your eye out for at garage sales because they sell on Craigslist fast, and go for practically nothing at garage sales • The real difference between eBay and Craigslist Part Two: How To Live Off Of Craigslist I don’t need another main source of income, but you could easily focus on Craigslist full-time and make a living off of it if you wanted to. And in Part Two, you’ll hear some of the creative ways to do that just by buying, selling, saving, and partnering in your neighborhood and beyond. If you keep your eyes open for deals, you’ll find them, and in this audio you’ll hear some of the best ways to leverage those deals, including… • The exact word-for-word ads I use to find cheap mechanics, tutors, computer geeks, interior designers, etc. • The "no-sweat, no-brainer" way I saved $420 on car repairs – and had the mechanic come to me! • Two of the easiest sellers on Craigslist – and the best places to find these easy-to-turn-around items for cheap • The little-known way to sell your consulting services on Craigslist • The weird (but effective) lessons you can learn about Craigslist from the mega-hit show Storage Wars • How to be safe when dealing with strangers on Craigslist • My personal Craigslist horror story – or - “why you need to make sure you have a good password for your account” • The one $5 item you can buy at Home Depot that will instantly make most old, worn-out, unsellable things look brand new again There are so many opportunities and strategies out there for making money off of Craigslist. You just need to keep your mind (and eyes) open for ideas and deals. And in this audio, you’ll hear everything you need to know to get started. Check back soon for my most recent Craigslist  buying and selling stories. 5. Six Ways To Turn A Craigslist Ad Into Money: And Other Little-Known Tricks For Making More On Every Listing When it comes to Craigslist and eBay, the greatest sales are in the timing. Having the right person come along at the right time with the right amount of money. But without the right ad, that person may never come along. In this audio, you’ll hear all the elements you need to make the kinds of ads that sell. But the best part is – once you learn how to do that, you can help others turn their listings into money too, especially if they have one that doesn’t seem to be selling (and of course, you’ll work out an agreement to make sure you get a nice commission off the sale). And in this audio, you’ll hear how that’s usually done along with some “real-life” examples of the kind of action I’ve been getting lately on Craigslist. You’ll Also Hear… • The word-for-word ads I’ve used to successfully sell-for-more and hire-for-less on Craigslist • How to use an Option Agreement to work out your deal for relisting someone else’s eBay merchandise on commission -- and the software you need to snag that seller’s contact information • The one investment you may want to make if you do a lot of Craigslist and eBay selling/buying – it saves time, money, and frustration • How to take the “flakes” out of the equation when you hire someone to do work for you on Craigslist • Exactly how I found a world-class tennis player to give my sons private tennis lessons, how much I paid her, and the word-for-word ad that got me that amazing deal • Where to look for free help when writing out an item’s description and exactly what you can learn about successful ad development from eBay car dealers • The one action step you should take when you know you can resell a Craigslist item for more than the seller is asking and how to do that When it comes to online classified/auction sites, even the craziest things will sell. All you need is a little patience and a great ad. And in this audio, you’ll hear the six elements that go into developing those kinds of ads, along with how to make the most of them. Anyone can make money off of Craigslist and eBay. The hardest part is just getting started. 6. One Man’s Amazing Story: “How I Made $8,000 Selling Books On Craigslist” Like so many people nowadays, Bob wrote a book but wasn’t sure how to sell it. He put up a website but knew he’d have to generate a ton of traffic in order to make any kind of money. For most people, that usually means paying for advertising, persuading bloggers to promote them, making joint ventures, writing e-articles… essentially putting in a lot of time, trouble, and money in order to make money. But Bob didn’t do any of that, and he has successfully sold more than 400 copies (and counting) of his book so far. He also didn’t spend a dime to do it because he only used Craigslist to promote and sell his book. And in this quick audio, you’ll hear exactly how he’s doing it. You’ll Also Hear . . . • The little-known (but insanely easy) way Bob wrote his book using other people’s knowledge and a well thought out plan for picking a market with plenty of money to spend • An insider’s look at the kinds of ads that sell – believe it or not, get too fancy on Craigslist and people won’t like it • Exactly how much traffic you can expect one ad to generate (and how many sales Bob usually gets from there) • The wealthiest city in the United States you need to post your ad  – Bob put his up here and got 5 orders right away! • The one thing to look for when posting a Craigslist ad that will help you know for sure you’re “selling where the buyers are” • A quick-start guide to reducing your number of flagged posts – the Craigslist community is a little particular about the kinds of ads it allows, but if you know what to do (and what not to do) you should be fine • The 3 things you absolutely must change about your ads if you plan to post a lot of similar ones. Bob says he’s always got a few ads going on Craigslist because it’s so easy to change things up and get consistent sales. It takes only a couple of minutes a week to get everything going, and then he just sits back and waits for PayPal to tell him when customers make purchases. It’s really that simple. And in this audio, you’ll find out how you can do it, too. 7. Can You Really Use Craigslist To Pay For An HMA System? You might remember Matt. About five years ago, Matt bought the HMA system from me and had just started getting his first few clients when one of them offered him a job. If you’ve ever listened to any of my HMA stuff, you know that happens a lot. The business owner loved what Matt was selling, but didn’t want to hassle with the steps, so she hired him as a fulltime employee to do everything for her. That was over five years ago, and at a salary of 60K a year, Matt’s made more than $300,000 and a career from his HMA System. Not bad. So today, Matt’s agreed to share his fast-cash stories with anybody who believes they can’t afford the HMA System. Believe it or not, you can make a ton of money on Craigslist without doing much more than keeping your eye open for deals. And Matt has some crazy stories too – from people buying dirty dishes straight from his sink, to the time he went to the flea market for a drill and ended up making thousands of dollars. You’ll Also Hear . . . • How to pick a niche with Craigslist – finding your niche  can make assessing deals easier, make buying and selling addictively fun, and can make you more money • An effective (and sneaky) trick for creating a bidding war over your next Craigslist item – when you include the words  “or best offer” with your ad, you are making it possible for people to pay MORE than your listed price. • A $5 method for winning the “Craigslist horse race” (racing other buyers for a great deal). It’s true you have to act fast, but there is a way to guarantee you’ll get it • How to negotiate for a mechanic on Craigslist – this is one area you can save serious money if you know how to do it – and you’ll hear how to write an ad, scan responses so you can weed out the less qualified, and negotiate for the best price • My Pontiac spark plug story: Pep Boys wanted $160, I paid $25 on Craigslist– and the guy fixed my heat too! Here’s how I got the deal • A surefire way to tell the “soft inquiries” from the serious ones – and stop wasting your time on people “just browsing” • The pitfalls Matt has encountered, and how to avoid them – Matt was paid counterfeit money for a TV, had one angry woman nearly stalking him over a botched deal, and got burned buying a car – but none of it had to happen • All the steps of a “safe Craigslist transaction” – why it’s so important to establish a trail, and what single women should always remember to do • A quick way to calculate value – Matt won’t buy anything unless he knows he can make at least this kind of a return on it, and how he uses his smart phone to make sure he gets his numbers right • How to write an ad that creates value in a buyer’s mind – they will instantly believe they’re ripping you off, and will have no clue you’re making a killing off of them You never know where HMA is going to take you in life – Matt was looking for a steady income and a secure career, and he found it. You can too, and Craigslist can help. Craigslist is a great way to make money quickly and easily, especially if you know how to apply simple marketing techniques to all your deals. And in this audio, you’ll hear how to do that so you can make money fast and start building your career. 8. Help Me Sell On eBay Seminar: How To Dominate On eBay With These Direct Marketing Tricks Have you ever wondered why some eBay listings go for a lot more than others when the products seem practically the same? Greg doesn't. He's a Power Seller on eBay who has figured out how to make more on every auction just by incorporating a few key direct marketing strategies into his listings. And he reveals exactly how he does it in this three-part audio seminar According to Greg, it's really all in the marketing. eBay has already done the hard part for you by bringing you targeted buyers who have searched out your auction. So, like Greg says, "your fish is hooked and your bait is already half-way eaten." All you have to do is create a description that will close that deal. And over the next three hours, you'll not only hear how to create those kinds of descriptions, but you'll also hear everything else this eBay expert does to turn his auctions into bidding frenzies. Part One In Part One, you'll hear how Greg and his wife use a cell phone and a computer while shopping at garage sales to find big-ticket eBay items at below-bargain prices. You'll also hear how they set up their listings so that those items are easily found by the people who'll want them the most. More Must Hear Info From Part One... • First steps for new eBay users that will really get the ball rolling just the way you want it to • How to conduct research for an item and determine its price point in under 60 seconds • How "telling more to sell more" can be combined with an action step to get that bid button pushed more often • All about eBay's strict limitations on auctions and some proven strategies for getting around them • How you can develop customer lists from your auctions - and what to do with those lists once you've compiled them • Why you'll want to make sure you "go international" for all of your eBay listings • Tips on shipping that will get rid of the hassle and save you money You'll also hear how Greg and his wife sold an old 10-cent packet of knock-off Kool-aid for more than $100! Part Two In Part Two, I ask Greg to reveal the #1 tip that will squash the eBay competition - and he gives me an ear-full. It's all about writing lengthy descriptions that sound conversational, paint mental pictures, and create ownership. And Greg tells you exactly how he does that. According to him, most Power Sellers don't even know about this tip (or use it), so you could dominate with this one technique alone. You'll Also Hear… • Why you'll want to load your titles with as many keywords as you can, and where to find the best ones for each listing • What the #1 mistake is when making an eBay title and how to make sure you never make it • Why you should always list the benefits in your description instead of the features - and the best ways to do that • Why you should never try to incorporate humor in your listing • How to use guarantees to bring in high bidders Part Three In Part Three, Greg reveals the one tip he usually likes to reserve for himself. It's just a simple sentence that he adds to certain listings, but he finds that it works like magic. You'll Also Learn . . . • Ways to upsell on eBay, even though the site isn't set up to help you do so • How to cross-promote your auctions and make the most on similar items without grouping them into "lots" • Ideas for making commission by directing your eBay customers to other people's services • Creative ways to promote your eBay auctions outside of eBay • How to know when to use a 10-day, 7-day, 5-day or 3-day listing to your advantage - and when you might want to list something on eBay. By incorporating direct marketing tactics into his eBay listings, Greg estimates that he makes at least 20% more than the average person would selling his same items. And Greg should know. He's written many books about how to sell on eBay and even acts as an eBay consultant, but you'll get all of his tips and tricks now in this exclusive seminar from Michael Senoff's www.hardtofindseminars.com So dust out the garage and get your junk ready for the feeding frenzy that will happen when you incorporate direct marketing into your eBay listings. 9. Stop Cold Calling And Start Enjoying The Flood Of New Prospects That Will Be Calling You Thanks To A Completely FREE Advertising Technique One Web Designer Discovered For Getting Clients Fast One of the biggest questions I get is this . . . Michael, how do I create a steady flow of prospects without having to spend a bunch of money and without cold calling first? No one likes cold calling, and studies show it’s not even the most effective way to land clients anyway. Prospects are more likely to become clients when they’re the ones calling you. In this audio, you’ll meet Michelle and hear how she uses free advertising sites, like Craigslist, to create this kind of constant flow. In fact, Michelle built and maintains her highly successful web designing business using nothing but these methods alone. It all started when she was held up for eight months with a knee injury. She says she didn’t have “two nickels to rub together,” and she needed money fast. So she started playing around with free advertising and soon discovered there were hundreds of sites out there. She also discovered they weren’t all created equal – in other words, some were huge wastes of time, while others were goldmines. So she sifted, and tested, and soon came up with a plan. Using her top five free advertising sites, she’s able to get consistent click-through,  and because she’s using targeted ads, she’s also able to qualify prospects while motivating them to contact her. Now, she uses this technique much like a faucet – Michelle says whenever she’s finishing up a project and needs a new flow of prospects, she throws some free ads up and waits for her phone to ring. And you’ll hear all about it in this audio. You’ll Also Hear . . . • An in-depth look at each of Michelle’s top five websites – the marketing strategy behind placing ads on each, how to use the sites for optimum benefit, when to renew your listings, and what to avoid • A free (yet little-known) resource for creating a fake phone number that rings to your real one – so you can put your number all over your ads without worrying you’re giving away too much personal info • Examples of niche-specific headlines that grab the right kind of attention • A two-step process for creating targeted Craigslist ads – and make every ad get noticed, get read, and get your phone ringing • Where to go to find a Craigslist “cheat sheet” for creating the kind of amazing ads you’ve probably seen on Craigslist, but thought only HTML experts made • Why you really don't need to be local in order to find clients on Craigslist, but why Michelle says you may want to stick to your local area anyway • The surprising place Michelle says you need to put your phone number in your listing if you want prospects to call you right away • How to get around Craigslist’s ad restrictions by creating targeted listings for every part of your business – and the maximum number of ads you can run without making Craigslist angry • Exactly how Michelle combines Craigslist with MeetUp to fill her workshops and seminars fast • A step-by-step look at using Google Analytics and an Excel spreadsheet to track click-through, keep organized, and spot patterns in your marketing so you know exactly which ads to keep, which to tweak, and which ones to just throw away • An “idiot’s guide” to creating free ads – from setting up an account to pressing the “post” button You may never look at free advertising the same way again. When Michelle first started tracking her results, she says she was stunned by how many multimillion-dollar companies were reaching her through Craigslist, and spending thousands of dollars on her services. Craigslist is a great way to make money quickly and easily, especially if you know how to apply simple marketing techniques to all your deals. And in this audio, you’ll hear how to do that so you can make money fast and start building your career. And in this audio, you’ll hear her “STAR” method for creating high-quality Craigslist ads, but you’ll also hear how she uses the other four of her top five free sites for building SEO. She dominates the first page of Google for her keywords – and she didn’t spend a dime to get there. You can do it, too. And in this audio, you’ll hear exactly how. 10. eBay 101: Everything You Need To Know To Get Started Today Greg is an eBay expert who makes a nice living listing auctions on the site, but when he first started out, he was only selling unwanted stuff from his garage. He says his family and friends used to laugh at him… until they found out how much he was making. Now they bring over their unwanted stuff for Greg to sell online as well. Greg is what's known as a Power Seller, which means he consistently sells more than $1,000 in merchandise on eBay a month. And the most amazing part is that he does it from a small town in the middle of nowhere. So you know if he can do it, you can do it too. And in this two-part interview, he shares everything you need to know to get started today. Part One: The Basics According to Greg, if eBay were at all hard, millions of people wouldn't be buying and selling stuff on the site every day. In fact, he says the hardest part about selling on eBay is taking pictures of your items. And in Part One, you'll hear all the basic steps including… • Exactly how eBay works and the best ways to get your feet wet • All about Paypal - why people use it and how • How to edit and crop your pictures for eBay • Easy ways to know what category to list your items in • How to write attention-grabbing titles for your auctions - and what to leave out of them as well • How to make sure your auctions end at a good time - and why you'll probably want to cater to the eastern time zones • Why Greg recommends you wait until the auction ends to wrap items up for shipping • Greg's golden idea that just about guarantees his items will go for top dollar Part Two: Shipping Is Not As Hard As It Seems If you're like most people, you may feel intimidated to sell on eBay because you think shipping is going to be a hassle. Maybe you wonder what will happen if someone claims they didn't receive a package or, worse, if an item breaks in the mail. According to Greg, shipping is easier than you think, but you will want to make sure you go the extra mile to protect yourself against lost or broken items. And in Part Two, you'll hear how to do that along with some quick and easy ways to simplify the whole shipping process including… • An easy cheat-sheet for knowing the best ways to ship any item • How to ship glassware and other fragile items - and get them there in one piece • Where and how to get the cheapest shipping supplies around • When to use USPS for the cheapest rates and when you may want to look elsewhere • Why you should always get delivery confirmation - and what can happen if you don't • How to know what to charge for shipping • How Paypal protects you against fraud - so long as you do this when you mail out your items eBay may seem intimidating at first, but Greg says not to worry - if you can send and receive emails and look at web pages, you can succeed at eBay. And in this interview, you'll hear exactly how easy it is. 11. Neighborhood Junk Sniffing Letter Craigslist is great for finding good free stuff to sell and make money with. But you know what's even better? Your neighbors who live right under your nose. You'll hear several stories about stuff I have gotten off the street from my neighbor and sold for good money. They are all around you. Your next door neighbor, your upstairs neighbor, the neighbors across the street from you. If you're a student and you live in a dorm, it's your neighbor across the hall from you. Have you ever heard of Russell H. Conwell's Acres of Diamonds story? It's about a man who spend his entire life looking for his fortune in Diamonds. And he dies a lonely broke soul. The future owners of the property were walking across a creek on the property and saw something cluttering in the water. And it was the largest diamond mine ever found. All the wealth in the world had been right where this man was his entire life. And it's the same with you. This letter will find the diamonds in your own area. You'll have full use and information on how to distribute it in your neighborhood without paying postage, and will receive both the word and PDF version of this letter for you to utilize. All with your order for my Craigslist System. 12. Outrageous Option Agreement How can you take legal position of something and sell it without actually owning it? It's with my Outrageous Option Agreement. I learned about this clever agreement from the late great direct mail king, Jim Straw. Jim has sold over 400 million dollars on product via the mail. He's also made $1,000,000 back in the day when a million bucks was really something snooping around. He tells the story about how he had learned about an abandoned building that had over one million dollars worth of printing equipment. He was able to use this legal options agreement to take temporary ownership of this equipment so he could sell it. You can do this too. With an options agreement and the rights to extend the time the agreement is good for, you have total control and legal ownership of a product for virtually no money down. When you start using my Neighborhood Snoop letter, you are going to come across all kinds of valuable stuff that people will be willing to sell to you. But you don't want to invest your money on the item only to take ownership. Now you can use this legal options agreement to do the same. I know you have heard of OPM - Other People's Money. Well, this is the perfect example of how to take control over valuable property using none of your own money. Therefore reducing your financial risk to almost nothing.
29) Emergency Fast Cash Makers Training Audios
If you're in the position where you need cash fast, and need ways to come up with money now, then you'll want to review my prized emergency fast cash audio action plans. Each one of these emergency fast cash money making ideas have been selected with you in mind.  Each of these audio action plans can be built into a business where you are NOT the one doing the work. If you can get the job and the clients, you can hire out the work or sell your accounts without lifting a finger. This is what you should be striving for. All of these audio action plans will provide you with the information on how to make fast cash in record time.  HERE'S WHAT YOU GET . . . 1. How To Make  Money For Nothing By Working The Free Section Of Craigslist After 20 years in the auto industry, my wife’s cousin lost his job, and, like many Americans right now, was having a hard time finding a new one. So, I decided to show him how to “hustle” on Craigslist. We brought up the free section and found something in our area right away. And in Part One of this seminar, you’ll hear how we made $540 for three hours of “work” that day.  Not every deal is going to be that easy, and not every free item is going to be worth your time. But there are great deals to be made from the free section of Craigslist, and in this audio, you’ll hear how to spot the items that are worth it, how to secure them so that the owner takes down their ad and only deals with you, and how to flip everything fast. You’ll Also Hear . . . • The one absolutely necessary thing you’ll need to add to your eBay auctions if you’re selling parts from something that wasn’t working • The easy (almost “cheat sheet”) way I added descriptions to my auctions without actually needing to be an expert on anything • A little story about a recent spa deal where I earned almost $100 for an easy 20 minutes of my time. Make a deal like this just four times a month and you’ll make serious side money for less than an hour and a half of your time! • The secret to finding potential spa deals in your area (Hint: It could be as simple as downloading Google Earth) • The one incentive that will get your friends to be your personal “bird-dog” deal spotters – and what to tell them to keep their eyes open for • All the details about my most recent Craigslist deals, including one where I sold my kid’s used bike as part of a “flying machine,” a recent deal that illustrates why you should be careful when you invite strangers to your home, a quick update on the storage shed I bought a while back, and more When it comes to value, you should always try to think outside the box – and the same holds true when it comes to listing an item on eBay or Craigslist. Never try to guess at what someone else will think is valuable. Your job is to take pictures and get it up there. Let the market decide it's worth. And in this audio, you’ll hear more insight and shortcuts on how to make those kinds of deals. 2. How To Make Money Painting Address Numbers On Curbs And Installing Door Locks And Door Viewers Once you receive access to AMS, you'll get  two step-by-step recordings on how to make some fast money installing door viewers. The first is with a twenty-year-old named Frank. Frank asked for my best advice of exactly what to do to start making money installing door viewers. My advice on how to do this business is very different to how I operated my peephole business 15 years ago. Follow my updated advice, get a used drill and a pocket full of door viewers and go out today to start making money selling door viewers, door knockers, door flashing, dead bolt locks and more in your neighborhood. Just do it. Use this advice and let me know about your success. The second recording contains an interview of me talking to one of my customers about his experience installing door viewers with his brother when he was a kid. This is great stuff if you need to come up with some fast cash. Here is a great example you can use to start your curb painting business. 3. How To Make Money As Soon As This Afternoon Cutting Grass, Cleaning Gutters, Or Raking Leaves In Your Own Neighborhood Is there such a thing as a Perfect Business? Well, a gentleman named Kevin believes that there is, and in this conversation, he will tell you what it is and why it is the Perfect Business. He also gives plenty of tips and resources to start up your Perfect Business at a low cost and get high profits. So, what is this Perfect Business? According to Kevin, the Perfect Business is starting your own small lawn care business. All you need to start is a lawn mower and a weed eater. You don't even need to buy an expensive blower at first - simply use a broom to sweep things up! If you don't have the money for a mower, borrow one from a neighbor, a friend, or Home Depot. Get some customers, make your money for the day, and then go out and buy a used mower. Kevin advises that you should always use your own equipment as opposed to the equipment owned by your customers, and he tells us why. What you charge for your services depends on the size of the yard. You can compete with the big professional lawn care businesses - there's plenty of business for everyone. Besides, a lot of people like to deal with small businesses in their communities. Kevin explains how to get your first accounts simply by going around knocking on doors and introducing yourself and your services. He advises to work a certain neighborhood for business in order to reduce your driving time. What you are ultimately looking for are regular, long-term accounts. However, don't discount people who maintain their own yard, but will need you when they go on vacation. According to Kevin, pricing your services comes from experience. You need to take into account what equipment you are using and the size of the yard. For just the basics of mowing and edging a lawn, Kevin advises that the cost should be about $30-$40 per hour - about a dollar per minute of work. With any account, try to collect your fee when you complete the job. Kevin has encountered some late payers, but he says to keep after them. You may also suggest that they leave a check for you at the back door. You can estimate how much money you're going to make depending on the geographic area and how many times per month you'll be doing the lawn. So, if you want to raise your salary, you can calculate almost exactly how many new customers you'll need to obtain in order to get the salary you want. Kevin discusses some of the best upsells that you can offer to your clients, how to pitch the client, how often to do the job, how to do the job, and what to charge for the service. In addition to basic lawn care, you may also want to offer: • Gutter Cleaning • Mulching • Hedge Trimming • Leaf Removal • Soil Aeration This is truly a great business where you can get a quick start with a low initial investment.   Kevin has put together an outstanding information product about everything you need to do to start, maintain, and grow your own lawn care business. He has hours of audio interviews and recordings on such topics as: • More upsells and services to offer your clients • How to price your services more effectively • How to obtain referrals • How to get immediate income • How to do effective Joint Venture deal making • How to market your services • Referral marketing • Money management • Websites • Professional publications and associations • Professional lawn care equipment manufacturers At the end of this audio interview with Kevin, you'll learn about a web link that will teach you more about Kevin's ultimate lawn care system and its pricing. The Perfect Business may be waiting for you, so go and learn more about how to get started! 4. How to Legally Slash Your Tax Bill To The Bone There is no better and faster way to make more money than spending less money. After you see this presentation, you'll know how to stop over paying Uncle Sam and learn how to keep more of your paycheck. YES you CAN cut your taxes to the absolute legal limit with this information, which includes entirely legal  overlooked deductions, write-offs, and tax strategies. It's all here in the Tax Reduction Presentation. The presentation doesn't just tell you how to prepare your tax return, it shows you how to cut your taxes to the bone - with step-by-step strategies and easy-to-follow directions. You'll find out how to cut your taxes and keep more money in your paycheck each pay period: • You'll learn how to shift income and deductions and save a bundle  • Learn how to utilizing college planning, mortgage and home equity tax loopholes  • Capitalizing on IRAs, tax-deferred compounding, and Social Security • Choosing tax-advantaged investments  • Getting tax breaks from your business or employer• Using perfectly legal reporting tricks on your next tax return Let this presentation help you start making the tax-planning decisions that will put more of your hard-earned money in your pocket, and not the government's! About the Author: Ed the Tax Man is a licensed tax attorney. He began his career on the congressional staffs of Jack Kemp and Dick Cheney. As a member of the National Underwriter Company, he edited Tax Facts on Insurance and Employee Benefits, and Tax Facts on Investments. Lyon has published articles on various aspects of financial-planning industries in numerous professional publications. He is an award-winning speaker who has developed and delivered seminars on tax and financial-planning issues to diverse audiences. Paying less taxes is more. 5. How To Get Unlimited Financing For Your Business Without Ever Touching Your Personal Credit Whether you own a business or are just thinking about owning one, this interview is for you. It's all about how to get financing for business ventures without ever having to dip into your personal funds. That means you'll never have to refinance your home, max out your credit cards or beg your friends and family for business money again. In fact, according to the Money Man, if you properly separate your personal credit from your business credit, not only will you have money at your fingertips, but you'll also be getting loans at better rates - and you won't be putting your family's finances at risk if your business deals go south! And because business credit is separate from personal credit, you can obtain good business credit no matter how bad your personal credit is. But it's not going to happen overnight. It's a process that takes a little time. In this audio segment, you'll hear the steps you'll need to take in order to build a good business score. And if you do everything the right way, eventually you'll be able to get the kind of unlimited, no-hassle financing you probably thought only rich people got. Key Concepts Discussed In The Audio... • What business entities qualify for the kind of business credit that doesn't require a personal guarantee • How to make sure you apply for business credit correctly • What a personal-debt-to-income ratio is, what you'll want yours to look like, and who will be checking it • What an unsecured line of credit is - and how to get one • How to use secured CDs as incentives for banks to lend you more money • What trade credit is and how to use it as a stepping stone to business credit • How to obtain a business credit score that banks will drool over Business credit is a lot different than personal credit. It doesn't just set up itself. You have to apply for it and use it in order for it to grow. The Money Man will assist you in every step of the business credit process. With his four-tiered system of credit building, you'll be receiving unlimited cash credit before you know it. And because you don't pay interest until you use the money, you can have access to funds whenever that chance-of-a-lifetime business opportunity comes up. So even if you don't think you need business credit right now, you may want to give this recording some serious consideration. 6. How High To Raise The Price Of Your Product Or Service To Make Money Fast And Easy If you are selling a product or service right now, one of the easiest and one of the fastest ways is to increase the price of your product. The price of your product or service is one of the most important decisions you'll make for your business and unfortunately most people act like sheep when pricing their product. Most business owners instinctively look to and copy what their competition is doing. In this interview, you'll learn why this is the worst thing you can do when determining price. You're going to hear from Larry, a strategic pricing expert. Larry specializes in sales and marketing training with a primary focus on selling at prices higher than your competitors while still maintaining profitable margins for your company. Larry is a Ph.D. and former professor who has become famous for his work in getting profitable results in business. His specialty is in the areas of how to successfully raise prices and maintain high profit margins. Larry has educated hundreds of thousands of businesspeople through both public and private seminars, and is considered one of the nation's foremost authorities in getting top dollar for one's products and services. In this interview you'll learn.. • How to stop racing your competitors to bankruptcy court and start selling at prices that actually earn you a profit • Why business is a game of margins, not volume • Why competing on price might be a surefire way to run your business into the ground • Why your problem isn't your competition - It's your thinking. • The truth about why people buy - only one of which is price You'll also learn other proven strategies for selling based on value rather than price, how to price products or services correctly in the first place, and how to withstand pressure to cut prices. 7. How To Make $100  By Dinner Time By Selling Police Pens Learn how I have made a very good part-time income each year for the last ten years by selling pens. One of the pens I make and sell is filled with invisible ink. This pen is used to effectively and safely write an owner's identifying  contact information in case of theft. The market is huge. Crime is skyrocketing each year, and the stolen property departments of police departments are filled with valuable property that cannot be returned to their owners because the owners cannot be identified or located. You can help fill this huge gap in the market by assembling this unique pen at home and selling it to all types of outlets, such as police departments and other government entities, convenience stores and department stores, etc. The work is very easy and your hours are flexible. After you listen to these recordings, there will be no question in your mind that if you are willing to make a few phone calls and read what to say, you can do this easy business. The first recording is proof that you can do it. It's me on the phone with a new distributor training him and showing him exactly how it's done. You'll hear us making actual calls in real time. You'll hear exactly what to say and how to say it. You'll hear Wayne calling me back with excitement announcing his first two orders. If you want to learn about my unique crime-fighting pen and how to make some easy money, then this audio is for you. 8. How To Make Money In Marketing Consulting This coaching expert didn't create a coaching business so he could retire. He's still out in the field selling and working his coaching business. And in this interview, you'll hear what he's been up to for the last couple of years, along with 10 of his most recent coaching case studies that illustrate important lessons about his (HMA) Hidden Marketing Assets System. Richard has his business down to a science and that's probably because he knows how to close deals by showing prospects the money. According to Richard, if you can't show decision makers where their companies are losing money, you're just another marketing guy - and businesses are tired of those. In this interview, you'll hear exactly how Richard closes his deals and where he finds his coaching clients. Believe it or not, he gets most of them from the same alliance. And at the end of the interview, Richard also answers questions from HMA students like you. You'll Also Hear . . . • Where to find alliances to work your coaching business within your area - and how to consistently close deals • The newest coaching ideas and tips for finding new coaching business clients' businesses • How Richard knew he had missed the mark on one of his USPs - and what he did to correct it • How Richard's been running easy group trainings, how much he charges, and who this type of training appeals to • Ideas for time management - and shortcuts for coaching business success • What kinds of people are the easiest to coach- and who to avoid • And much more Richard charges different clients different rates for his services, and you'll hear how he determines when to charge the big bucks and how to do it. (He made $48,000 from one recent coaching client alone!) So sit back and listen to how this coaching business expert works his coaching magic, and find out how you can leverage off of his expertise along with the combined credibility of the HMA system. 9. Hear Exactly How I Made $1200 By Phone In One Hour In this recording, you'll hear me sell George on my consulting services by phone. He's in Canada while I am in California, and we were able to do business all by phone. As you listen to this recording, ask yourself what can you sell by phone to make $100 today before dinner is ready. George is the owner of a small tanning bed business, and he called me looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover his Hidden Marketing Assets (HMA). More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a USP for his business. Developing the USP is the first recommended product we teach our HMA consultants to activate for clients. I am looking forward to working with George and to get his business going strong in the next few months. Follow along as I walk George through each part of the analysis. And once you have a client, let me show you what to do with them by using Richard's HMA System. 10. Make Emergency Fast Cash Doing Joint Venture Deals Yes! You can make money as soon as dinner time tonight doing Joint Ventures (JV). This is an interview with a honest to goodness Joint Venture deal making master we'll call Mr. JV. Mr. JV began his career in joint ventures 20 years ago in South Africa. He deals mainly with small-to-medium sized businesses all over the world. If you've been studying business deal making or joint ventures, you'll be pleasantly surprised by this interview. Mr. JV. presents joint venturing in a simple, down-to-earth fashion that you'll understand and learn a great deal from. You'll hear about real life deals with real people in the real world. His international organization teaches people how to broker joint venture deals with no risk and unlimited opportunity. He teaches students how to link people together and to get paid for it by using existing resources. In this interview, you'll learn how to position yourself as a "middle man" for setting up deals where you share the profits. If you're a business owner, you'll learn how to arrange a joint venture deal for yourself. You learn how to think logically about removing cost and risk for each deal you make. Lean how to master strategic issues such as: • What is fair for each person involved • How is true profit calculated • How each person will be paid • When each person will be paid You'll hear why joint ventures are more about psychology and human nature than mere contracts. Since human nature is so important in the creation and success of joint ventures, you'll have to be realistic and not expect every deal to go smoothly. Each player in a deal must go into the venture with the optimism that it will last for a long time. If you want to learn a way to restore your financial dignity, joint ventures can be a great solution. If you're a senior who wants to work but can't get a job, or a young person just coming out of school, or a person who has just been laid off from your job, or even just someone who wants to improve their lifestyle and not be locked in sitting behind a desk, keep reading. Being an effective joint venture deal maker may be for you. You don't have to be a salesperson. It's really about understanding people. If you can help someone to get what they want, you can get paid for it. In addition to this interview, you'll learn about ongoing education and support for people who want to create financial independence using joint ventures. Each of these resources holds a wealth of free information about JVs, and about his programs and philosophies. 11. How To Make Fast Money Selling Information Products You can have a very valuable information product by dinner tonight if you have a mouth and a phone and the ability to record a two-way call. This is a consultation that I did with a lady named Sherda. It seems that Sherda's dream to start an e-commerce site was shattered because the company that she hired for assistance not only did her many disservices, but cost her a great deal of money. At wits end, Sherda contacted me for advice. I was so touched by her plight that I agreed to do a one-hour consultation with her to talk about her current e-commerce site's failure. We then talked at length about how to set up a successful business selling information products. This consultation is a treasure for anyone who is in a quandary about how to get ideas for an information product, and how to turn those ideas into a reality and a success. It all stems from identifying your "passion" and then implementing the ideas that I suggest to Sherda. The possibilities are endless! You will hear how a conversation starting out with a very discouraged Sherda turned into an exciting new adventure that she just couldn't wait to begin! 12. All About The Marketing Consulting Business Do you have a passion for marketing? Perhaps you dabble in it, but feel that you need a systemized approach in order to be successful? If so, you will really enjoy this consultation that I did with a gentleman named Matthew. I describe Matthew as a life-long learner. An accountant by trade, Matthew knows that marketing is his ultimate goal. He has even realized what his niche market will be. He has studied all of the marketing gurus and is very well-read in many areas. He already has three clients that he advises, but feels that he needs a "system" that will help him to help his clients more and will give him the confidence to dive into his niche market. When he found www.hardtofindseminars.com and listened to several of the audio recordings available about the HMA System, Matthew had to know more. In this audio, you will hear Matthew's personal and vocational history, and hear as I  discover some of the opportunities that are sitting right under Matthew's nose! Subsequently, I answer Matthew's questions about the resources and the support that he would receive from me if he chooses to become an HMA Consultant. Matthew takes the time to view what would become his personal selling machine - an Internet-based PowerPoint presentation that would be customized specifically for him. When Matthew sees all of the HMA resources, his reactions are priceless. You will be a fly on the wall when you hear Matthew realize that the HMA System is the missing link that he has been searching for to fulfill his dream of becoming a marketing consultant. Needless to say, we end the conversation with me welcoming Matthew to the team as our newest HMA Marketing Consultant. If you have looked into the HMA System and feel that you have some unanswered questions, I encourage you to listen to this consultation with Matthew. He's a down to earth guy who had many of the same questions that you may have about becoming a marketing consultant. It's an enjoyable conversation that I know will enlighten you. 13. 27 Year Old Philadelphia "Boy Wonder" Makes $100,000 With One E-mail Mailed To Local Chamber Chapter The advice you are about to hear from Alex Whiting can give you a look into the consulting business through an 8 year veteran. Alex is only 26 years old and runs a half- million dollar consulting practice. You can be a "fly on the wall" as I pull out all his consulting secrets in this 60 minute interview.   Alex  paid his dues in the business, and now he's worth about $1000 an hour as a consultant. But you don't have to pay that. You'll hear his opinions on what it takes to make it in the consulting business, as well as how he used his marketing skills to walk in cold and close clients with a 95% success rate. If you follow his advice, you'll also make far fewer mistakes in your consulting practice, and make a ton more money. 14. If You Can Write A letter And Have Access To E-mail And A Computer You Can Make Fast Money In One Day In the following two interviews, you'll hear me explain to Mark how to make some fast money writing for other people. This is a consultation that I did with a gentleman named Mark who needed some advice in "kick starting" his copywriting business. This short recording is packed with great information for new and veteran copywriters! You may get some ideas for business avenues that you haven't thought of before. At the beginning of our conversation, Mark was mainly concerned about what the name of his copywriting business should be. His first thought was to use his surname. However, he believed that his surname might be too unusual for someone to pronounce. You'll hear how we discuss sole proprietorships, and the option of incorporating after getting started, obtaining customers, and making some money. Find out what Mark finally decides to use as his business name. Listen as I give Mark some suggestions about finding copywriting work through eBay. In our session, you'll hear how I suggest that Mark look for closed auctions with big ticket items that didn't sell. Often these big items weren't auctioned off because of poorly researched and worded descriptions which did not highlight an item's key selling features. In our interview, you'll hear as I suggest that Mark contact the seller by email and negotiate to re-write the ad and re-run the auction. If the item sells, you would get a negotiated percentage of the sales price. Of course, you would need an option agreement and some sort of non-disclosure agreement as well as software that would prohibit the seller from printing or copying your ad - but, you'll hear me explain the details of everything you would need to do accomplish this. Listen as I give examples of a generic email that could be modified for any auction and sent to sellers. I advise Mark to research unsuccessful closed auctions for boats, houses, machinery, and other high priced items. And don't just stick with eBay. Look into the real estate market for beautiful homes that just aren't selling. Most of the time, real estate ads just don't do a good enough job of explaining the real advantages of owning that particular home. The very best way to advertise a home is to interview the current homeowner about the home itself, the neighborhood, the schools, etc. These are the important things that potential buyers want to know when making such as huge purchase. Listen to my own experience with using written copy in conjunction with audio for both a product and for real estate. Mark certainly loved that idea and planned to start researching completed auctions for big ticket items on eBay right away! The key is to identify poor ads for great products. You must also learn to negotiate well, and then you will have a great niche market! 15. Emergency Fast Cash Selling Consulting Services Meet David Flannery. He wants to become the world's #1HMA Consultant. David is from Ireland and he is 35 years old. David graduated with an MBA at the top of his class and has fifteen clients willing to pay close to $20,000 each for his consulting services. What's so special about David? Is he some kind of fast cash superman? What separates him for you? You're about to find out in this first of several recordings. Dave has agreed to let me record and document his climb to the top of the HMA consulting world. This first part interview is all about how David got his first 25 appointments. And then you'll hear exactly what he says to close three out of four prospects. I hope you find this recording with David helpful. You can do what David had done. The only difference between him and you is what's in your mind. It's all about your belief in yourself and execution. Go for it! I believe in you. These 25 appointments made Dave over  $50,000 in less than 10 days. He stands to make another $150,000 from future consulting fees. His results are not typical, but are proof that they are obtainable if you have the mind-set to just do it. 16. If You Need Money Right Now, Here's How To Get It: 10 Moneymaking Strategies That Work In Today's Economy Even if you think you've heard every moneymaking idea in the book, you'll probably want to give this interview a listen. You'll hear creative strategies that will not only get you through today, but will also give you ideas for residual income to get you through tomorrow as well. But the best part about this interview is that it's geared toward today's life, with practical yet innovative ideas for both online and offline. And you can get started right away with little to no money. Meet the Moneymaking Expert. He says he's always been the type of person who looks for ways to make money. So he compiled all of his strategies into a best selling product called Extreme Money Makers. And in this interview, you'll hear many of his best ideas including: • The right way to make money on eBay - what sells, what doesn't, and how to find the best stuff to sell • A way to make serious money just by recycling your neighbors' unwanted magazines • How to use Clickbank and affiliate programs to make residual money with little effort • How to get started selling e-books for Amazon's Kindle - believe it or not, you don't need anything special to get going • A clever trick that could get you residual affiliate money - without doing anything but signing up • Great Internet and offline sites to get the kind of deals that power-sellers get • And much more If you're like most people, you dream about making a oodles of money. That dream may get you through life, but according to the Moneymaking Expert, it could also be the very thing holding you back from making any real money. If you're so afraid of losing your dream that you never even try, you will never fail, but you will also never succeed. It takes courage to go from listening to a moneymaking idea to implementing one. And in this interview, you'll hear all the practical steps necessary to get started living your dream today. 17. Advice In "Kick Starting" Your Copywriting Business Update Welcome to an update with Mark, a copywriter that I previously did a consultation with to advise him about some of the best ways to kick start his new copywriting business. You will hear how Mark had, indeed, implemented some of the strategies that I had recommended - specifically that one about how to obtain clients using eBay. Here's what Mark did: • He researched eBay for completed listings by category where the item did not sell. The categories that he has investigated thus far include cars, boats, real estate, trading cards, and some other big ticket items • He developed a sales letter that he sent to these eBay sellers. A copy of Mark's sales letter is included in the transcription • He sent out between twenty and thirty of these sales letters to the unsuccessful eBay sellers and received a 10% response (not bad for a start!). He believes that he may be able to strike a deal to re-write one of his respondent's eBay ads with his copywriting skills. The great part about Mark's new venture is that it took him less than an hour to send out all of his sales letters! He admits that this type of sales approach is much easier than approaching businesses cold. He also admits that eBay has so many auctions that he could never even scratch the surface of all of the closed, unsuccessful auctions that he could approach (Hint: Some copywriting competition wouldn't hurt Mark!). In our conversation, Mark says that he needs to develop more of a solid system to research and follow through with potential clients. You will hear me suggest that he look into implementing the HMA System's Opportunity Analysis into his sales letter and follow through phases. I send him links to specific interviews and consultations on my website dealing with Opportunity Analysis. If used, the Opportunity Analysis would provide a proven methodology to help his potential clients to grow their businesses or sell their big ticket items. It might also open opportunities for Mark to do more marketing for his clients - not just copywriting - because it would entrench Mark in his potential clients' businesses. 18. How A Crippling Back Injury Forced A Canadian Man Into Making $250,000 A Year Cleaning Offices All From Bed With The Use Of His Local Newspaper, His Brain, And A Brown Cordless Phone This is a conversation with a very interesting business owner. He has been making a fortune in the office cleaning business. He solicits office buildings and businesses that need light cleaning 2-5 days a week. He acquires long- and short-term contracts with these businesses and finds contract cleaners to clean and manage the accounts. He claims you can have multiple cleaning accounts within weeks for a start-up of less than $50. You can get others to do the dirty work, and you keep 40% of the gross sales. He has done it over and over again and wants to let you in on this business. Hear how I grilled him about this venture for over 60 minutes so you can get an inside look at this often overlooked money-making opportunity. I know you will enjoy this talk. 19. How To Make Emergency Fast Cash Washing Windows With No Sales Skills, Training Or Experience Necessary Believe it or not, you can start making fast and easy money today just by washing windows. And because you're working for yourself, you can pick and choose what clients to take, what schedule to work, and how much you want to charge. And in this interview, you'll hear exactly how to get started from a professional window washer named Howard. Howard's been doing this for decades, so he knows all the ins and outs of the business. According to him, you can easily make $1,000 a week right away without any special skills or extensive training. In fact, all you really need are a few janitorial supplies and a good attitude, and you're ready to start making some seriously easy cash. Key Points From The Interview... • Exactly what supplies you'll need to get started and where to get them • Step-by-step directions on how to land your first window washing gig today - and start making money before dinner! • Ball park estimates on how much to charge per job - if you know the going rate you can avoid pricing yourself out of the market • The difference between commercial and residential clients - and which may be the easier and more lucrative way to go • What to do if a business tells you they already have someone washing their windows - 80% of Howard's commercial clients have told him this - and he landed the job anyway! • All about the formalities of owning your own business - including insurance, tax IDs, and obtaining a fictitious business name Have you ever heard the saying "I don't do windows"? It's a popular saying because many housekeeping companies are already so busy with the rest of the house they don't have time to bother with the windows. Therefore, this is a huge untapped market where demand for quality, reliable window washers significantly outweighs the supply of them. In fact, in this interview, you'll hear me call businesses to test out Howard's tips on how to land window-washing gigs, and you won't believe how easy it is. After only a couple of minutes, I had several deals in place with housekeeping companies that promised to send me their customers who need their windows cleaned. And if you follow through on the simple things like showing up on time and doing a decent job, you're going to have no problems in this industry making easy and fast cash while you set your own schedule and rates. So if you're tired of clocking in at your nine-to-five, or if you just need some quick and easy cash, give this interview a listen. 20. Bonus Recording - How To Get A Credit Card Increase Today On Your Credit Cards Need fast cash? Try calling your credit card company. They have the money you need. And depending on your credit rating and how much you ask for, you may just get what you are looking for. The best time to get credit however is when you don't need it. I've been working at this for year, just in case of an emergency. In the audio, you'll hear me getting $4500 in credit just for the asking -and a cash advance increase too. I am telling you that this will work, if you pick up the phone and ask. I have edited the recording and deleted some of my personal information for security purposes. Enjoy the call. It does not get any better than this.
30) Guerilla Internet Marketing Audio Series
Finally, there is a marketing program that was developed by an online business owner to help other online business owners grow their Internet businesses. If you have clients who are looking for website help, SEO, clicks and SEO positioning, and some of the more detailed Internet tricks to increase web conversion, don't ignore this training. Nick Gilbert is owner of Chihost.com, a multimillion dollar company with thousands of clients with e-commerce  websites. Nick knows what works and what doesn't. He's the guy who's been hosting my server since day one. Nick is a serious student of marketing and the Internet. Based upon his Internet marketing experience, he'll share his “Guerrilla Marketing” techniques. This training is designed to help you grow your clients' online presence up to 20% in 20 days. It will teach you what you need to know so you can help your clients be competitive online - and stay that way.  You're going to learn how to maximize your Internet consulting profits. This material is cutting edge information that's working today. You can work through the 50-page Guerrilla Marketing Guide with written and online exercises to ensure you understand and implement the material properly. Here's what you're going to learn: Part 1: Guerrilla internet Marketing Weapons: How You Can Market Online With A Tight Budget Part 2: The Hidden Secrets About Google AdWords Part 3: Creating An Online Affiliate System Part 4: Money Saving And Conversion Tips For Paid Online Advertising, And Website Analytics Part 5: What Your Web Stats Are Really Telling You Part 6: Websites To Help You Build Your Internet Business Part 7 (Bonus): Getting Your E-Mails Though Spam Filters And An Interview With An SEO Expert You'll get the transcripts, Guerrilla Marketing Guide,  the written exercises, and more. You'll be amazed by what you'll learn and how fast you'll be able to execute these online marketing projects for your clients. In this course I bring you the most important parts of the six main areas of online Internet marketing, plus a 50-page workbook, with written and online exercises to ensure you understand and to help you implement the material. In each audio download you'll hear my conversations with Nick Gilbert, explaining the following Internet marketing topics: Module 1 - How To Find And Decipher Code Words In Module 1, you'll learn the tools and techniques of Guerilla Marketing Weapons: How You Can Market Online with a Tight Budget. This is the first of the six audio recordings to help you get the most out of your Internet business. You Will Learn . . . • 25 must-have guerilla Internet marketing weapons • 11 key items you must include to increase web traffic • Importance of a guerilla Internet marketing plan before you begin • How marketing methods can apply to your online business • Website tools for monitoring competitors' activities • Tools for setting up, managing, and enhancing your site • What to include on your home page and other layout tips • Icons, branding, frequently asked questions (FAQs) • Customer incentives and payment plans, and more Module 2 - The Hidden Secrets about Google AdWords Your Internet business will be successful only if prospects and customers have easy access to your site as they search for relevant information. Module 2 continues to explain the importance of using Google AdWords tools to increase traffic to your website and increase sales. You'll learn the steps necessary to set up and get the most out of your advertising campaign, enable you to get more clicks to your website for little money, and  learn how to use Google AdWords for testing. You'll Also Learn . . . • What a search engine is, and why Google is No. 1 • Steps to access AdWords and add them to your site • Page ranking, click through rates, and pricing • How Google determines relevance and placement • Timing for setting up a Google ad • Types of key words • Bidding and determining how much to spend • Importance of testing number of clicks to your site • Other uses of Google AdWords. If you follow these steps, you will get the most out of using Google AdWords tools to advertise your business, increase traffic to your Website, and make more sales. To get the program's full value, be sure to listen to the three remaining audio recordings! Module 3 - Creating Your Online Marketing Affiliate System In Module 3, Nick and I continue by explaining how online marketing affiliate systems are critical to the success of your Internet business. The motto, "Affiliate or Dissipate," is important to remember! When you listen to this audio recording, you will be surprised when you hear how easy it is to set up and manage this safe, revenue-generating marketing system for your online business. The purpose of Module 3 is to explain the importance of an online marketing affiliate program and how to increase sales by setting up the program, finding good affiliates, and managing the program successfully. You Will Learn... • What an affiliate program is • Benefits to you and your affiliates • Four payout methods you can use • Four ways to find and recruit good affiliates • How to approach possible affiliates • Marketing your affiliate program • Managing your affiliate program successfully. The success of your Internet business depends upon a good affiliate marketing system, which can account for as much as 50 percent of your company's revenue. Listen to the entire audio recording to hear about this safe, low-cost marketing method, so you can increase sales and make more money! Module 4 - Money-Saving and Conversion-Boosting Tips for Paid Online Advertising While free advertising is good, if you want to ramp up traffic to your website more quickly, paid advertising may be your answer. It is important to be sure that you get the most out of each dollar you spend, but how to do it may be a challenge. In Module 4, Nick and I continue to share tips and tricks that will drive money making traffic to your site. The purpose of Module 4 is to help you save money and drive more traffic to your Internet business by providing strategies for determining the best advertising sites, negotiating pricing, monitoring traffic, and checking return on investment (ROI) from paid advertising. You Will Learn . . . • Five secrets to selecting the best locations • How pricing works and how to negotiate pricing • Tips about Banner Ads • Enlisting an ad broker • Monitoring traffic and return on investment (ROI) Whether you are starting up a new marketing campaign or enhancing a current one, you will be glad you listened to this recording. The old adage, "It takes money to make money," is true only if you follow the tips and tricks you will hear on this recording. Module 5 - Web Analytics to Increase Website Conversions Just when you thought you finally finished working on your website, your work has just begun! Listen carefully to Module 5 as Nick shares his programming and Web hosting experience to explain the Web statistics that are a must to access and understand. I carefully explain the importance of these statistics to the continuous testing of every aspect of your site, so that you understand how these numbers affect your profit. You Will Learn . . . • Tools for obtaining key online traffic statistics • Key stat areas to analyze, and what they mean for profitability • Example analysis to obtain a 30 percent increase in orders  • Examples of what to test and why • Suggestions for changes based upon analysis results • 10 reasons why your visitors are abandoning the shopping cart • The 5 stats you must keep track of when sending a newsletter Rather than guess at the changes you should make, this information provides scientific data as a basis for determining the number of hits to each page, part of each page, or your entire site. You will then be able to make the changes necessary to increase your Web conversions and increase profit. Module 6 - Websites to Help You Build Your Internet Business Now that you listened to the first five parts of the “Guerilla Marketing” program, this audio is provided as another add-on bonus! Nick shares his favorite Websites, and gives you links to  review what you learned in the first five parts and much more! The purpose of this audio recording is to provide 25 links to important websites that you will find invaluable to help you build your Internet business. You Will Hear . . . • How to find out how popular your site is • How to find a fairly priced Web hosting company • How to search for ads and find headlines and letters to model • How to sell and accept payments easily • Purchasing promotional products with your logo • How to find the best free Internet tools • Set up a way to receive an e-mail with caller ID when you miss a call. To build a successful Internet business, you will be glad to know about the 25 Websites that helped Nick build and market his business. The invaluable links he shares will help you achieve the success you are seeking! Bonus 7 - Getting Your E-Mails Past Spam Filters Do you sometimes have the feeling that your marketing e-mails are not getting through? With spam filters getting increasingly stricter, learn how to be sure your e-mails are reaching everyone on your client list! In this bonus recording, Nick shares his expertise about this important topic. The purpose of this bonus Guerilla Marketing audio add-on is to explain secret tricks and techniques to ensure that your marketing e-mails get through spam filters. You Will Learn . . . • What to have in place before sending e-mail mailings • How to avoid getting “filtered out” • How to get “white listed” • How to get your email through to the major providers • How to keep your marketing list clean • What to avoid • What to do if you are blacklisted • Other help available To ensure that your marketing e-mails are getting through, this is information you will not want to miss. You will be surprised by the tips and tricks Nick shares to help  ensure that your e-mails reach your intended audience. Module 8 - Search Engine Optimization This audio clip is provided as an add-on to the “Guerilla Marketing” audio program. Nicholas and I are fortunate to interview Greg, the owner of a search engine optimization firm. In this interview, Greg shares secrets about search engine optimization based on his experience helping large and small companies grow. The purpose of this bonus recording is to provide guidelines to help you get the most out of your search engine to drive more customers to your website. You Will Learn . . . • Differentiating scams from good search engine optimization companies • Two SEO websites that Greg visits on a daily basis • Common mistakes to avoid • Best ways to get links from others • Tags, metatags, keyword placement, hyperlinks, etc. • What Google provides • Avoiding spamming and negative points • Helpful software tools • The importance of keeping customer lists fresh If you set up your website and pages by following the guidelines you just heard, you will be able to get the most out of your search engine, drive customers to your website, and make more money.
31) Internet Marketing 101 Audio Series
These audio lessons will get you off to a fast start. This product contains some of the most intense insider Internet marketing consulting secrets ever discovered. This system will work for you if you put in the effort, believe in yourself and take action! P.S. I highly recommend listening to the audio clips in the order in which they are listed. Please don't try and digest all of this training at once. Your best bet is to listen to one interview every day  and take one small step after listening to each lesson. The first step is the hardest. And that step is believing in yourself. I know you can do this. I believe you can do this. I'll be here to help you in any way I can. Now let's get started. Listen as I dig out every step-by-step secret and method so you can get the blueprint to do it on your own. This is some of the most powerful information ever. Enjoy! Here's what you get . . . 1. “What Businesses Are The Biggest Cash Cows?” And Other Frequently Asked Questions For The HIMA System In this two-part audio, you’ll hear David answer specific questions from his students about everything from how to market to workshops, to whether or not they should carry a laptop. And like always, you’ll get all the intricate details. So if you have a question in mind, chances are, it’s covered in this two-hour discussion. Part One: Take The Pressure Off Yourself… And Your Prospects Most likely, you’re going to be nervous before your first workshop. It’s completely normal and completely expected. But there are ways to alleviate the stress. And in Part One, you’ll hear all about them. David says it helps to just be yourself, have fun with it, and NEVER even think about selling. This takes the pressure off of you and your prospects. And believe it or not, it’s the non-threatening, no-sales sales pitch that gets them every time.  Questions Covered In Part One: • What businesses work best for first-time consultants? • All about the 15-minute free consultation – what to do, what to say and what happens when the 15 minutes are up • How does David talk about stuff for 4 hours at a workshop? • What day and time work best to run workshops? • What to outsource, where to find the help, and what you can expect to pay • All about setting up squeeze pages for clients • How to track affiliate Paypal payments • How to get on the radio as an expert • The advantages and disadvantages of paid upfront workshops vs. free ones Part Two: Keep It Simple According to David, business owners are black-and-white people who like things simple. So don’t worry. But if you know for sure you’re not the type of person who can get up in front of a live audience and perform a workshop, David includes some alternatives to that method at the end of the section. You’ll Also Hear… • The easiest way to get in with the Small Business Association in your area • A link to 500 different products to use in your promotions • All about pricing: David offers a wide range of prices and packages and you’ll hear what determines what • Details about how to put a profitable joint venture together • Why David never charges a set-up fee, and why he suggests you don’t either • How to make sure your outsourced work is high quality and worth it • How to overcome a lack of credibility • Tips and tricks for building a list at lightning speed David says the most important thing is to just get out there, do it, and see what happens. Like with anything else, it’s that first step that’s usually the hardest to take. But if you set goals and strategies for yourself, you’ll be surprised at how easy success can be. And this section will help ease any fears you might  have about taking that initial plunge. 2. How To Gather Clients…And Start Collecting Upfront And Residual Income It only takes four clients to get anywhere from $10,000 to $20,000 for yourself upfront – and that’s not including the extra $1,000 a month in residual income you’ll earn for every four business owners you get. And in this audio you’ll hear how to land those clients. David has a multitude of ways to go about doing it, so you’re bound to find a few you like, feel comfortable with, and know will work for you. This audio interview consists of a two-part audio and an accompanying transcript that includes both parts. Part One: Work Smarter, Not Harder Running workshops is one of the best ways to gather “pre-sold” clients who are chasing you down instead of vice versa. And in Part One, you’ll hear how to set those workshops up with the Small Business Association in your area. But if that doesn’t sound like something you want to do, you’ll also hear many other ways to gather clients including… • What David casually asks every business owner he meets in order to pick up clients everywhere he goes • How to get business-to-business people to pitch your services to their client list – and piggyback on their established credibility • Proven resources for finding quick leads (for free or pretty close to it) • How to use local non-profits to run workshops through, split the profit 50/50, write off your “expenses”, and make residual clients for yourself – all while helping out a charity! • How to use the Yellow Pages to hunt for the kind of clients you know will be able to use your help • Residual income opportunities you probably weren’t aware of Part Two: How To Set Up A Consultation…And Other Important Questions The goal in the client-gathering step is to set up  free 15-minute consultation with prospects. And in Part Two, you’ll hear more on how to do that. David never does a presentation on the spot no matter how badly anybody wants him to. And in Part Two, you’ll understand why he does that. You’ll also hear answers to the most frequently asked questions about client gathering like… • How to use prospects’ existing websites to show them exactly how they can make more money by going with you • A word-for-word pitch that prospects can’t resist • Exactly what clients get for their $5,000 package • The two things you’ll have to set up yourself – even if you outsource all the work  The HIMA System is the perfect stepping-stone to a marketing career as an HMA consultant because you’re already finding clients who desperately need marketing help. Imagine being able to take those businesses to the next level without ever increasing their advertising budgets. And if you use the clients you get from the HIMA System, you’ll have all the funding you need to get the ball rolling on an HIMA System today. 3. How To Work The HIMA System Like You’ve Been Doing It For Years:  Private Coaching Session In this private coaching session, David walks students through the steps of the HIMA System, answering all of their questions along the way. David highly recommends you run workshops to get clients, and in this audio, you’ll hear all the details that go into setting those up, including how to advertise for them and what kind of results you can expect. But David says not to worry if only a handful of people show up. Workshops are not a numbers game. Believe it or not, only about seven people showed up to David’s first workshop – and it was being put on for free! Even with such a poor showing, he still made $15,000 on the backend. Now, he makes about $50,000 from his workshops. And in this two-part training session, you’ll hear how to do that too. Part One: You’re Giving Your Clients A System, Not A Website David says he once had a business owner gasp at the high price tag for his services, but he didn’t care. He knew the guy would pay it. Why? Because owners are getting more than a site – they’re getting an alternative to advertising that keeps on giving. They’re getting list building, database management, and email promotions. They’re getting a reason to have a website in the first place. And because you’re the one showing them how all this “crazy marketing stuff” works, you’ll also be the one they come to when they need help with it all (and they will usually need help). And in Part One, you’ll hear how to make sure owners understand what you’re giving them and all the benefits they’ll be getting. You’ll Also Hear… • What percentage of people at a workshop usually go for the backend – and why you shouldn’t worry if at first it doesn’t seem like anyone is interested • How David uses church radio to promote his workshops and business – for free • If you do need to follow up with prospects after a workshop, exactly what to say to them to close the deal • How to find business license information online, and what to do with it • How to work with IT guys so you’re not stepping on their toes when you change around their websites • Simple ways to prove to clients that your email promotions are working • A quick trick to make even more money with a client’s list and also introduce yourself to a host of potential new clients Part Two: The Tips And Tricks For Success David was once told that his brain wasn't wired like everybody else’s. He took that as a compliment. And in Part Two, you’ll understand why. David seems to have a way around every obstacle and a trick for every trap. Fortunately, you can benefit from his “out-of-the-box” kind of thinking with ideas like… • Exactly how to get B2B salespeople to promote your business – The word-for-word advertisement David uses to attract them, the unusual places he meets with them, the conversation he has during the meeting, and the exact deal he makes • How much running time you should give yourself when setting up your first workshop • What David does that gets almost a 100% closing rate • A trick that gets Google to index your sites right away – without paying a dime • A quick and easy trick for landing a top spot on Google • Strategies for joint ventures and how to stay one step ahead of other affiliates • How to set up an outsourcing network and go from being a consultant/worker to a consultant/coordinator Most business owners know very little about marketing, so anyone who shows them a trick or two will be instantly branded an expert. That’s why the workshops work so well for landing clients and why David recommends them. And if you combine the HIMA System with the HMA System, you’ll be well on your way to earning an unbelievable income with just a few clients. 4. Internet Marketing Techniques That Increase Profits, Cut Advertising, And Edge Out The Competition: Sample Workshop For the HIMA System The easiest way to get clients for your Hidden Marketing Internet Assets System is by running a workshop. Not only will you make money on the front end by charging for it, but you’ll also get more clients than you can handle on the backend as well. And in this sample workshop, you’ll hear exactly how they’re run. This particular audio was taken straight from David’s practice. So you’ll hear him “in action” selling without really selling. Because the workshop runs about three hours, it’s broken into three easily digestible parts. And here’s a quick rundown of each. Part One: How To Stay In Touch With Customers And Keep Them Interested Although direct mail is still a useful way to contact customers, it’s also very expensive when you add in the costs for printing, packaging, and postage. Fortunately, email is free. And according to David, it’s also a lot more effective than direct mail if you do it right. And in Part One, you’ll hear how to tell prospects all about it. You’ll Also Hear… • How to set up an auto-responder system for a website  and make it act as a virtual assistant 24/7 that never gripes • All about setting up and managing a database for current customers and how to make the most of it • A look at typical advertising methods and how they stack up in today’s society – what still works and what’s just not worth it anymore • The 3 key factors people need in order to turn prospects into customers. Part Two: Never Take The “Shotgun Approach” With Your Advertising According to David, if business owners aren’t tracking their advertising, they’re throwing money away. It’s absolutely essential that they figure out what’s working and what’s not in order to reduce advertising budgets and make the most of every dollar. Fortunately, tracking advertising dollars online is much easier than offline with embedded links and coupons. And in Part Two, you’ll hear methods for tracking both online and offline advertising so that you can help your prospects eliminate the guesswork and figure out a practical strategy. You’ll Also Hear… • How prospects can quit wasting space on their cash register receipts and credit card terminals and how to use that space instead to promote a website • Ways to use emails to bring in customers, track advertising and stay in touch – and what to suggest to prospects who are just not good at writing email copy • The best time to send out emails for an upcoming promotion • A do-it-yourself approach to building a list from scratch using just a website and a lead-capture form • How to get a website set up cheaply and what people can expect to pay for good web hosting Part Three: The Importance Of Lifetime Customer Value And Specific Ways To Get It According to Internet statistics, you have about three seconds to get a prospect’s attention before they move onto another site. It may seem impossible to try to build a relationship with potential customers in such a short period of time, but David’s methods are designed to capture leads and establish quick connections. And in Part 3, you’re going to hear all about those methods, including how to show your workshop audience ways they can use free products, an auto-responder series and “preferred customer” discounts to achieve the kind of Lifetime Customer Value they need – and the best part is: it’s all automated, so they’ll never even lift a finger to do it. You’ll Also Hear… • To outsource or not to outsource – and if they decide to have someone build their site for them, the three questions they’ll definitely want to ask • How to have a website that gets customers to take action right now, not tomorrow or next week • Why people may want to have a landing page that offers a valuable product for free – and where to get those products if they don’t currently have anything to offer • The #1 mistake most everyone makes when they first start out on the web that instantly turns potential customers away – and how to avoid it • Exactly how to set up joint ventures with other businesses that will make for long-term win-win situations for everybody involved These workshops are the best way  to land clients, and receive a residual income. And this audio shows you exactly how Dave does it – no theories, just practice. All you have to do is follow his example, and you’ll have all the clients you need to finance a full HMA System and be well on your way to a lucrative career as a marketing consultant and  expert. 5. HIMA Power Point Presentation You'll get your HIMA Power Point Slide Presentation that you'll use when doing your own workshops. This is the sales presentation that you'll use to fuel your consulting business. Feel free to modify the header page on your slide presentation slides to reflect your brand name. Additionally, the pdf files of the slides are made available for you should you want to print out a set to do a one-on-one presentation either face to face or over the phone. Having the slides in a printable form will make it easy to use if a computer is not available to you. 6. Downloadable Customizable HIMA Transcripts / Slide Notes This document consists of Slide Notes in Microsoft Word format so you can modify it to your own presentation needs. 7. Download PDF of HIMA Transcripts From A Workshop that can be used as Slide Notes 8. HIMA Workshop Lessons Listed below are the HIMA Workshop Lessons that will teach you exactly what you need to know to start cashing in on your local business market. Given are the tools and guidance you need to capitalize on this incredible market. Local business owners are really struggling today. Through these in-depth lessons, you will be shown how to help them cut their expenses, increase their profits, and pay you in the process! There is no greater feeling than being paid well for helping a fellow business owner. Another great thing about this business is the worse the economy gets, the more help businesses need. This is a totally recession proof industry. You can make a big difference in the profitability of your clients, and for accomplishing that, they will pay you well. It’s a true win-win scenario for everybody. Lesson #1: Selecting Your Location For The Workshop - An   8-Page Instructional PDF Document Plus Additional Content • Learn how to book a conference room for your workshop in a hotel for no out of pocket money • Learn how to get Joint Ventures with Non-Profit Organizations and schools or campuses • The tools you’ll need to conduct your workshop and how to get those tools for free Below is new additional content: • A customizable initial email to send to Non-Profit Organizations (.txt format) • A customizable Word document to send to interested Non-Profit Organizations who reply to your email (.doc format) • A customizable Word document to be used as a “New Client” flyer to drop off at local businesses (.doc format) • A customizable Word document to be used for offering radio Interviews with you to generate publicity for your workshops (.doc format) • Instructions and advice from David Preston on the best method to drop off New Client flyers at local businesses (.txt format) • A customizable ad for hiring B2B Salespeople to fill your workshops (.txt format) All documents in the .zip file should be customized with your personal information. The documents that are in MS Word format should be customized with your personal information and then made into PDF files. If you do not have PDF creation software, go to http://www.pdfonline.com to create your PDF for free. Lesson #2: How To Set Up The Workshop - A 6 Page Instructional PDF Document Plus Additional Content Here are the three methods that will fill a workshop fast! 1) Learn how to get free publicity – radio shows, press releases, and public service announcements. 2) Learn about paid advertising and how to advertise in newspapers at 70-80% off. 3) Learn how to find business owner Joint Venture partners. You'll Also Get... • A customizable HTML document template for your workshop to be put on your own website – see Lesson # 6 • Clip Art images that may be used on your HTML template • Three customizable Auto-responder emails to be sent to business owners who have signed up for your workshop Lesson #3: Workshop Content - A 4-page instructional PDF document This lesson discusses each step that David Preston uses in his own workshops. Also included are answers to Frequently Asked Questions by workshop attendees. Use Lesson #3 in conjunction with the audio and transcripts from the actual workshop conducted by David Preston to obtain the valuable knowledge you’ll need to conduct winning workshops. Lesson #4: The Hidden Closing Technique That Works Every Time - A 3-page instructional PDF document • How to get mobbed for your business card • Hear the free offer that generates thousands • The method to ensure that every call is a sale • Learn a referral system that will give your clients an extra incentive • …and much, much more! Lesson #5: The Initial Meeting With The Business Owner - A 5-Page Instructional PDF Document • How to start the conversation and important questions to ask • How to close with what David Preston calls the “helpful breakdown” close • Why it’s important that the client ask YOU for the sale • The answers to Frequently Asked Questions during your initial meeting with the prospect Lesson #6: Setting Up Your Own Outsourcing Network - A 6-Page Instructional PDF Document And Additional Content • Discover why you need to outsource and how to build your outsourcing network quickly and easily • Where to find outsourcing partners and how to approach them • David Preston’s main outsourcing partner, and how YOU can work with him too! • Downloadable 6 page outsourcing contacts and packages • Downloadable short version questionnaire (2 pages) • Downloadable more detailed version questionnaire (6 pages) • Note that these are to help the site designers design the best quality site matching your clients needs Lesson #7: Increasing Your Volume Through Demand - A 5-Page Instructional PDF Document • Learn ways to create multiple income streams • How to create a “supply and demand” network for your workshops • How to quickly and easily brand yourself • Ways to Joint Venture with your clients for fun and profit!
32) The Lost Files of Internet Marketing
You CAN earn a very healthy living marketing and selling from the Internet. The variety of expertise in this collection is vast. You would pay thousands to see a line up like this in a seminars setting. Listen to one, two, or all twenty-five seminars and you'll have the knowledge you need to short cut you way to Internet Marketing Success. Now let's get going. Here's What You Get . . . 1. A Simple Little Formula For Word-Of-Mouth Marketing That Could Have Your Customers Multiplying Like Rabbits: An Interview With Mark Joyner What if you could get an extra 25, 50, or even 100 customers for every 100 customers you already had? That’s what word-of-mouth (WOM) marketing can do, but it’s not just luck that creates it. And in this audio, Internet marketing expert Mark Joyner shows you the science behind word-of-mouth marketing, and how to realistically get your customers to sing your praises louder than Evangelists. Mark calls it the C-rate, which is short for “copulation” because of how quickly things reproduce. For example, a C-rate of .25 means you’re getting 25 additional customers for every 100 you already have. And in this audio, you’ll hear how to use this formula to quantify your WOM marketing, how to set it against your ad dollars to know what’s really working, and the four areas to concentrate on that will increase your current C-rate. You’ll Also Hear . . . • How to avoid creating anti-Evangelists (people who don’t like you, and usually sing louder than the choir you’re trying to create) • Why Mark says most marketers get the term USP wrong – and his unique take on the Unique Selling Proposition • An in-depth look at the C-rate – what’s good, what’s average, what’s achievable right away, and what Mark considers legendary • The only right way to run contests  so that your jump in traffic isn’t short-lived • How to create a “powerful story” so you have more to say to prospects than just ,“Uh, here’s my product” • The top three ways to make sure your start-up survives being a statistic in this economy, and the two surefire signs to look for that show you’re ready to give up your day job • The only thing you should be concerned about when it comes to “competition” – and why Mark says so many Internet marketers worry way too much about it Mark says true WOM advertising doesn’t come in spikes like what you typically see from product launches, giveaways, or contests. It’s based on inspired word of mouth, so it’s consistent over time and doesn’t rely on creative activities to get it going. And in this audio, you’ll hear how to get that kind of inspired WOM marketing for your business. 2. The 9 Quickest Website Fixes You Can Make Today That Will Have You Converting Tomorrow: An Interview With Internet Marketer “Million-Dollar” Mike Morgan When someone stumbles onto your website, chances are they’re looking for a reason to leave. That’s just the nature of the Internet. People have become “click-happy,” so you only have literally seconds to lure them in. The good news is – there are ways to give your website a fighting chance at their attention. But you’ve got to make sure you plug up these 9 holes first.  And in this interview with “Million Dollar" Mike Morgan, you’ll hear all the details about those pitfalls. From the look of your site, to the tone of your copy. If you’re like most people, you don’t even know you’re making the kind of mistakes that put prospects off and label you an “outsider.” But they’re easy to fix, and in this audio, you’ll hear how. You’ll Also Hear… • How to create a rabid fan base instead of just an email list • The vital importance of testing, the two main types of tests, and the 5 things you absolutely must test in every sales letter • Two free tools for tracking and testing and how to use them • How to cut “shopping cart abandonment” in half (when someone abandons their shopping cart before checking out) • A 5-minute exercise that will teach you how to write in your ideal prospect’s voice • What it means to be completely true (but not truly complete) and how to use that to “credentialize yourself” • The one spot you never want to put your “buy now” button in your sales letter – and the two phrases you will want to use instead of “buy now” • How to sell without selling on niche forums – Add this one thing to your posts, and you’ll have prospects clicking through to your website out of sheer curiosity The days of hiding behind your website are long gone. Prospects want to get to know you, and they want to do it fast… or they’re clicking away. That’s why it’s so important for your site to look, sound, and act exactly like they expect. The good news is that this isn’t something you have to guess at in order to get right. And in this audio, you’ll hear how to do it. 3. The Only Four Steps You Need To Know To Build Your Online Business From Scratch: An Interview With Internet Marketers Michel and Sylvie Fortin Sylvie Fortin remembers being on welfare and just staring at her last $20. She knew she needed to make it grow, but she only had a typewriter, a phone, and a business idea. She ended up being so successful she now teaches others the business model that made it all happen. It boils down to four essential steps that her husband Michel describes as simple, but not easy. The steps are actually a process that helps you connect with your prospects on a higher level, instead of just selling to nameless, faceless wallets. By understanding your prospects’ wants, needs, desires and fears at this level, you’ll never have to guess at what product will be the most profitable or how you’re going to get traffic. Your prospects will just tell you themselves. But Sylvie says the money won’t happen at Step One or Step Two or even Step Three – the money happens at Step Four. And this audio will walk you through them all. You’ll Also Hear . . . • The three essential questions that will stop you from ever guessing at what your market wants again • A quick and completely free shortcut for product conceptualization that could replace expensive (and always dreaded) surveys for good • How to know what kind of website your customers will respond to the most – a content site, a mini-site, or a catalog site – and a quick-start guide for all three • The four types of Internet traffic and how to know which type to go after (hint: it’s based on the type of website you decide on) • How to build your email list fast using the most powerful marketing tool that everyone has at their disposal -- Michael helped his clients go from a list of 3,000 to 60,000 with this one tip alone! • The “can’t miss” way to perfectly match your products to your market • The three major mistakes most people make with their marketing but never recognize • The real reason gurus get a bad rap whenever someone’s marketing fails – and the one way to make sure you’re giving your marketing a fighting chance to succeed Sylvie says marketing techniques are a lot like cooking. When you first start out, you’re probably going to follow your recipes by the book. Then, once you become a little more comfortable, you’ll be able to spice things up by adding an extra ingredient or two. Before you know it, you’ll be a master chef who mixes, adds, and substitutes without thinking too much about it – while getting amazing results. And in this audio, you’ll hear the four steps that will get you started from scratch, no matter how little you’re starting out with. 4. If You Had 171 Lead-Generating Strategies In Your Back Pocket, Which One Would You Break Out Right Now?: An Interview With Internet Marketing Expert Matt Bacak On His Top Picks Matt Bacak has 171 proven techniques for lead generation sitting on his laptop as we speak, probably even more by now. But why does he need so many? Matt says the biggest mistake most marketers make is focusing on their products when they should be focusing on their traffic. In fact, Matt says, he went bankrupt making that mistake. A garage full of great products doesn’t mean much if you can’t move them. It’s much better to have too many people who want to buy something from you and you have to look around and find something to sell them. By making traffic your #1 priority, you’ll also know exactly what products your market is hungry for, because your numbers will tell you. And in this interview, you’ll hear all about that, including the top three lead-generating strategies (out of his 171) Matt says he couldn’t live without. You’ll Also Hear… • 8 ways to repurpose an article  so you can cover Amazon, Youtube, Squidoo, Facebook and more, all with one effort • The easiest way to write an expert-level article using Matt’s 5-element checklist • The one little place Matt says he gets 70% of all his traffic from • A page-by-page look at how to use Adwords without losing your shirt – and the one question you need to ask yourself to get the cheapest clicks possible (Matt’s cost-per-lead is just $1.27) • The lazy marketer’s guide to writing blog posts – do this and you’ll never run out of ideas again • The little-known but highly effective way to run a keyword search on Amazon • The three simple fixes to make on your next ad that could get you a cheaper rate with Google • Matt’s two-penny rule for Adwords, and why it works so well against the competition • A surefire trick for making joint ventures for the price of a beer According to Matt, you’ll have no problems finding a good product to sell once you have traffic – whether it’s your product or an affiliate-marketing one – because your numbers will direct you. And in this audio, you’ll hear how to do that. 5. The First 3 Steps All New Marketers Should Take That You Won’t Hear From Any Guru: An Interview With Internet Marketing Expert Brad Linder To Internet marketing expert Brad Linder, the term “guru” is a bad word. He says there are five levels of marketing – newbie, consumption, affiliate marketing, self-branding, and master marketing. But, he says, most gurus will only walk you through to the affiliate level. According to him, if you sign on with a guru, you’ll never learn the behind-the-scenes secrets they promise, because once you’ve moved from their affiliate level, you’re no longer making money for them – and they can’t have that. But Brad says you don’t need them anyway. And in this audio, you’ll hear the first three steps you should take if you’re a new marketer. Those steps pretty much boil down to the simple formula: market + product = money. Brad says there’s no selling in this equation because you’re never selling, you’re problem solving. And in this audio, you’ll hear how to do that. You’ll Also Hear . . . • The big difference between a target market and a niche – and why Brad says it’s time people took their blinders off and realized niche marketing doesn’t work • Exactly how Brad got one of his client’s sites to the top spot in Google within 72 hours of posting it, just by knowing the cycles of the search engine spiders • The 3-mail system Brad says will bring a guaranteed sale – Brad has a 98% conversion rate using with this method alone • The primary key elements your website has to have in order for your ranking to instantly go up • The real way to use a blog effectively (hint: it’s not a diary) and two examples of sites that get it right • Keyword myths debunked – will keyword saturation really kill your site, how long are long-tail keywords anyway, and do they really work, should you really “turn yourself in” to the search engines if you think you’re doing something that goes against their policies? • How to use pay per click (PPC) effectively – Brad says it’s not an ad method, it’s a tool – and there’s really only one way to use it right • Brad’s list-building secrets – he has a very large list and it didn’t take him long to get it • How to market to forums so you don’t look like spam  Some gurus treat new marketers like lemmings. They bring you up to what you think is the top, grab your money, then push you back down again, and let the cycle continue. The good news is, you don’t need them to get to the top. And in this audio, you’ll hear the behind-the-scenes secrets that will get you there. 6. Can You Really Make Serious Money At The Bottom Of An MLM Pyramid (While You Work Your Way To The Top)?:  An Interview With MLM Marketing Expert Burke Jones When Burke Jones signed onto his first multi-level-marketing system way back when, he quickly discovered that after you go through your initial contact list of friends and family, it’s really hard to find anyone else to sign up. Time, money, massive amounts of rejection – and all to make the people at the top rich. He decided there had to be a better way, and he found it.  In this audio, you’ll hear how Burke works his MLM marketing to make money on every level. He  does it by combining affiliate marketing with multi-level marketing so he’s selling to every lead, even the ones who don’t sign onto his MLM team. And all you really need are two things to get started: a landing page and a thank-you page.  You’ll Also Hear . . .  • The true power of your landing “lead-capture” page if it’s done right – and the three elements Burke says it has to have in order to be successful • The surprising “target market” Burke says you should be going after when it comes to MLM leads – and the one incentive this group usually needs in order to drop what they’re doing and sign on with you • How to make sure all your leads won’t disappear if your MLM suddenly goes under • Burke’s three favorite traffic strategies to get targeted and eager-for-more leads • The keyword trick that will allow you to set your AdWords budget high enough to get your ad shown – without breaking your bank (Burke says he only spends about $5-$6 a day on leads but his budget is set for $300) • A quick look at MLM marketing, how to check an MLM’s validity, and at what point you’ll start to see the real money come in Burke says, when it comes to network marketing, the guy with the biggest team ultimately wins. But Burke can show you how to build that kind of team – and make money off affiliate marketing and the power of the Internet while you build it. And in this audio, you’ll hear how. 7. How To “Extract Gold From Videos” And Never Waste a Lead Again Let’s face it, driving traffic to a website is getting more and more expensive every day. That’s probably why smart marketers use every lead they can to their best possible advantage. In other words, they look for ways to convert. They look for “dead real estate” they can use so no opportunity is lost, and they test and tweak things until it all works.  In this interview with video marketing expert Frank Bruno, you’ll hear how to do that. Frank says that while it’s no secret the average conversion rate is about 2%, you can easily increase that to 35% by adding video to strategic places on your website. And in this audio, you’ll hear how.  You’ll Also Hear… • The two absolutely critical pages you need to have a video on your website in order to make money, and what kind of video to put up there • A complete breakdown of the testing method Frank used to analyze his sales process – so he knew for certain where to put videos up on his website to maximize every lead (and what kind of videos were best to use) • The only time you should ever consider outsourcing your video production, and the best ways to do that • Key strategies for using videos to personalize your content – and make even more from your affiliate marketing • The real reason you should use keywords in videos – and how to do it • The number one biggest “dead real estate” mistake Frank says even the world’s top marketers make when it comes to video marketing. Imagine what converting 35 people out of every 100 could do for your bottom line. Frank says it’s more than possible to make sales off of just 5-6 leads a day, if you do things right. And videos can help you do it. They’re a fun, affordable, and effective way to make the most off of every lead. And in this interview, you’ll hear all about it. 8. Forget About Passion – This Is The Only Thing You Need To Make Money Online: An Interview With Internet Marketing Master Frank Sousa Ask most gurus and they’ll tell you to “follow your passion” and you’ll be rich and unstoppable on the Internet – not Frank Sousa. Frank says most of us are passionate about junk – the kind of weird stuff no one else is going to care about, and there’s no way to make money off of it.  That’s why Frank says you have to forget everything you’ve ever been taught about following your passion, and follow your market research instead. And in this audio, you’ll hear examples of how to do that, along with a quick-start guide. • The sad truth about multi-level marketing, why Frank describes it as “trying to fill a bucket with a hole in the bottom” and what you should be doing instead • Why “the jury is no longer out” on whether or not videos are an effective marketing tool – and the cheapest (and easiest) way to make them • The one secret you probably didn’t know Google does with your audios, and how to make the most of it • The one event Frank says you shouldn’t miss if you want to become a “mover and a shaker” on the Internet • How to increase traffic by taking advantage of the fundamental reasons people go online in the first place You can have the greatest product in the world, but if you constantly have to sit people down and explain to them why they need it, you’re not going to make any money. There’s still so much opportunity to be found on the Internet, but Frank says you have to stop concentrating on your passion and find a hungry market first. And in this audio, you’ll hear how to do the kind of market research that will help you find that perfect niche. 9. How A Technophobe Newbie Made More Than $100K On His First Online Product Launch When Jeff Wellman needed money fast, he turned to his son, famous Internet marketing expert Keith Wellman. The plan was for Keith to give his dad a crash course on creating an Internet marketing product so he could start an online business. Only problem was, his dad really didn’t know too much about the Internet. He was a dairy farmer.  Jeff ended up making more than $100,000 in his first month… on his first product launch. And in this interview with him, you’ll get a step-by-step look at exactly what his son told him to do that got him there.  You’ll Also Hear… • How to work your way up the JV ladder – start out small, but quickly build lists, relationships, and credibility the higher up you go • The easiest way to finish 90% of your information product in one weekend • The one thing Jeff says will be the hands-down biggest turning point in your business • The technology obstacles Jeff had to overcome while working with his highly tech-savvy son, and how he did it • The one thing newbies have to be willing to do if they want to make JVs with the big dogs right off the bat • A weird but effective trick for using Google search results to find JV partners – and 2 other little-known places you can find them • The biggest (and most embarrassing) mistake a newbie can make – don’t accidentally do this or it could cost you Jeff says the only thing you really need to make serious money online is the right attitude. If you decide that you’re going to be successful no matter what obstacles come up in your path – then you will be. And in this audio, you’ll hear how to get past those obstacles – just as if you had your own guru Internet marketing son to walk you through the process.  10. How To Carve Out A Spot For Yourself In An Over-Crowded Niche: An Interview With Internet Niche Expert Jonny Andrews According to Jonny “the Guru Assassin” Andrews, the biggest mistake most new marketers make is they know they need a hungry market, so they spend all their time and money marketing to a huge, over-saturated one. This kind of “spray and pray” approach never works because you can’t sell everything to everybody at one time. In fact, you’ll probably just end up losing your shirt trying.  Instead, you have to carve out a specific spot for yourself within that huge market in order to be successful, but even then, Jonny says there’s not going to be a “magic money button” that brings success instantly – no matter what any guru tells you. You have to apply persistence and consistence to every marketing piece you put in your puzzle. And in this audio, you’ll hear how to find the perfect market for you – and how to make money off of it.  You’ll Also Hear . . . • A 30-second trick that will tell you for sure if the niche you’ve picked is specific enough (but still hungry enough) to make money • Jonny’s favorite way to get a ton of targeted traffic right off the bat - he says it beats SEO, JVs, and even AdWords – and it converts like crazy • The only three things you’ll need as a marketer to make money • Little-known ways to build a list without an autoresponder • Exactly what triggered Jonny to do a “mass unsubscribe” to about 50 of the lists he was signed up for • Why Jonny suggests you take AdSense off your website right now if you have it – and what you should put up there instead • Why it’s so important to make sure you remain personal as you automate all your processes – and how to do that Jonny says success is like pushing a ball up a large hill. It’s going to look and feel an awful lot like failure until you get to the point where the ball starts rolling like you want it to. And in this audio, you’ll hear the out-of-the-box steps Jonny took to carve out his own success in the huge field of Internet marketing, and how you can take those steps and apply them to your own niche market too. 11. How To Build An Ebay Business From Scratch For Just A Few Dollars and Make A Six-Figure Income From It: An Interview With Ebay Expert Kevin (Mr. Ebay) Johnson There are really only two key elements to a successful eBay business – finding your products and growing your inventory. But once you’ve gone through your own closet, your friends’ closets, and your friend-of-friends’ closets, where do you turn?  In this audio, Kevin “Mr. eBay” Johnson will walk you through it all, showing you how to build an eBay business from scratch – and turn it into a six-figure income, including his top three sneaky places for finding the kind of eBay inventory you can buy for dollars and sell for thousands.  You’ll Also Hear . . . • How to find an eBay niche – you don’t have to compete against the big dogs on price, here’s how • Why feedback scores are crucial to any eBay business, and the fastest (and most pain-free) way to build a great one – even if you’re currently at zero • The power of setting goals and knowing what you want out of any business – and a site that will help you set them the right way • The top 6 reasons you should have an eBay business – even a side one – in this economy • How to maximize your “About Me” page on eBay – most people don’t even know you’re allowed to do this simple trick • How to take the guesswork out of shipping • The little-known ways power sellers stand out on eBay that won’t have you typing in lengthy descriptions all day • Examples of the amazing deals you can find if you know how – (and where to find ones of your own) Kevin says the most important thing is just getting started. Don’t wait around and think things through too much. Start tomorrow by listing the items you don’t want in your home anymore then follow his steps, go to his inventory sites, and you’ll be able to take your business as far as you want to go. And this audio will tell you everything you need to know to get started today. 12. How To Be The One Guy At The Marketing Seminar Who Actually Sees Amazing Success When He Gets Home: An Interview With Rapid Sales Coach Kevin Nations When Kevin Nations came back from his very first Internet Marketing seminar way back when, he immediately started putting the techniques into practice and immediately started seeing five-figure monthly results. He was thrilled and went back for a second seminar to learn more. That’s when he realized his success wasn’t the norm. In fact, most people (even the ones who were offering more value than Kevin) weren’t seeing much success at all. So Kevin started analyzing why this was, and in this interview, you’ll hear the success formula he came up with. It pretty much boils down to a lesson we learn as kids, but usually forget as adults. Every little kid knows that when you’re putting a jigsaw puzzle together – you have to prop the box against the wall so you can see how the pieces fit into the big picture. It’s the same thing with profit puzzles. If you’re not constantly evaluating every piece against your big picture, you won’t be successful. And in this audio, you’ll hear how to do that. You’ll Also Hear . . . • The awkward “marry me – please – I’m desperate” approach so many Internet marketers take with their websites, and the one correct way to “date” prospects instead • Why you might want to think twice before giving away an entire e-book for free – in fact, Kevin says don’t do it unless you can also do this one thing • The 6 psychological elements in the “lead seduction process”  according to Kevin, you don’t need to coax your prospects down a sales funnel; you need to seduce them into buying, and here’s how • How to spot an eager $5,000 prospect -and how to seal the deal  • The real problem Kevin has with the Sales Funnel Approach, why he says you’re setting yourself up for failure – and what works instead  • The one best way to price products/services so that you’re taking into account the costs prospects will incur if they don’t go with you • The beauty in big ticket items – and why you should never try to establish yourself as the “low cost leader” in any area of your expertise Kevin says when it comes to business success, the most important step is to just take action and get going on something you’re passionate about. If you love what you’re doing, you’re going to be successful no matter what – and almost unstoppable to your competition. And in this audio, you’ll hear the steps that will take you there. 13. Are These Stumbling Blocks Stopping You From Business Success? Here’s How To Get It Together: An Interview With Lynn Schuerell Lynn “The Creative Catalyst” Scheurell says most entrepreneurs are the same. Their “racing minds” are so full of ideas they sometimes don’t know where to start, how to prioritize, what to outsource, or even where to turn. They usually undervalue their time and products, guess at price points, and then, when they’re thoroughly confused, they ask the worst people possible for advice – friends and family. (Because your friends and family love you, they tend to steer you away from your craziest ideas, which are usually your best ones.) But Lynn says being overwhelmed by all of this is actually a good place to be. It’s your linear mind trying to sort through what your intuition knows to be the right course. In fact, you should be able to use it as a launch pad for success if you learn to develop a clear roadmap and a little clarity. And in this audio, you’ll hear how to do that. You’ll Also Hear… • The 5 stumbling blocks that trip-up even the most business-savvy of entrepreneurs – and how to overcome them • Secrets to getting your sales funnel right – how to find just the right blend of “taste-testing” products, price points that work, and an optimal mix of upsells • The vital importance of getting all of your business strategies down on paper – and examples of the “grab and go” architecture you should be aiming for • The 4 most important things all entrepreneurs should do (but usually don’t) • Key strategies for developing “connection points” with your audience through blogs, emails, podcasts, etc. • A can’t-miss way to determine what your time is worth, so you know for certain when to call-in a professional to help you find a shortcut or two Lynn says most entrepreneurs forget that the main goal in having your own business is to eventually have it run itself, without you. And the only way to do that is to stop thinking you have to do everything yourself. Once you have clarity about your market and your business, you’ll be able to spend more time working on your business and not in your business. And in this audio, you’ll hear how to do that. 14. How To Make A Living Off Of Fun… And Say Good-Bye To Your Day Job For Good: An Interview With Alan Bechtold Before the Internet, you could never open a store specializing in turtle leashes and expect to make money, in any city. It didn’t happen… no matter how much you loved your pet turtle. But that kind of very specific niche is just what makes money on the Internet. The trick is in finding a niche within a niche within a niche – that still has a market – and that you love. And it’s probably easier than you think. In this audio, Internet business expert Alan Bechtold goes over the three steps for finding this kind of niche. But, he says, the game’s not over once you’ve found it. In order to make a living off of it, you’ve got to think like a publisher. Most people mistakenly believe they have to write all their own stuff or make all their own products in order to be successful. Publishing is about “acquiring” – researching a market, obtaining the things it’s hungry for, outsourcing, and putting it all together for your prospects. And in this interview, you’ll hear how to do that. You’ll Also Hear . . . • Action steps for finding your passion – and exactly how to whittle that down to a profitable niche • Freebies, freebies, and more freebies – how to get them and what to expect  • The easy (and free) way to have an endless supply of blog post ideas - so you never have to stare at a blank page again • The fastest known way to establish yourself as an expert in your field • Real-life examples of whittled-down niches that work – a woman’s love for Barbies, Alan’s love for science fiction, a senior’s love for golf – and how they each turned their fun into fortune • The little story about how Alan lost half-a-million dollars because he failed to do his market research – and how to make sure that doesn’t happen to you  You only live once – so it goes without saying that you should enjoy it, and that includes your day job. The Internet makes it easier than ever to make serious money off the things you love. And in this audio, you’ll hear how to take what’s fun for you and make your living off of it. 15. Is Marketing Really The Most Powerful Force On The Planet?: An Interview With Internet Marketing Expert Ben Mack When Ben Mack was just 19, he was making $375/hr doing magic tricks at parties – considerably more than other magicians twice his age. He did it by creating what he now calls the Legend Platform, and it works something like this: Before he’d perform his main card trick, he’d tell the audience that it was going to be the most amazing card trick they would ever see in their lives. He repeated those words throughout the trick, asking for confirmation along the way. Word of mouth quickly spread that you had to have Ben perform his magic at your party because he did the “most amazing card trick you’d ever see in your life.” What Ben did was use Neuro-linguistics Programming (NLP) to subconsciously feed customers the exact testimonial he wanted them to say. Marketing is powerful like that. And in this audio, you’ll hear all about the techniques that will make your marketing that powerful. You’ll Also Hear… • The fundamentals about profitability – break your big picture into incremental pieces and you’ll be working your way up the success ladder faster than most • The real difference between direct response and branding – and why so many marketers mistakenly take an “us or them” approach when the two camps can work together to create mega-profits • More on NLP and Ben’s Legend Platform and how to use it to influence others and make a name for yourself • Why it’s so important to identify a path for a second, third, or even fourth product – and how to do it (even if you don’t have your first one done yet) • The one thing you absolutely must avoid as a marketer and how to do it • The only correct way to run a “focused” brainstorming session so you actually get 20 ideas that work instead of 4,000 that are all over the place  Marketing builds momentum while creating desire. It gives people the gift of confidence and self-esteem. It rallies troops and builds nations. And it can even get you significantly more per hour for magic tricks at a party. Once you learn the skills of influence, you’ll never go back to an ordinary day again. And in this audio, you’ll hear all about that power. 16. How To Use Videos To Get (And Convert) Traffic Just Like The Top Marketers Do: An Interview With Micheal Savoie Instead of writing one long blog article about five marketing tips, Internet marketing expert Micheal Savoie takes each of those tips and creates five different blog posts. Then, he makes a video about each and puts them all up on Youtube. Videos are not only a great way to repurpose content and make it fun and fresh again, but they’re also one of the most versatile forms of marketing. You’ll Also Hear… • How to put an opt-in form or a “Buy Now” button embedded right into your video – creating a sense of urgency for viewers to take action before the video ends • Why Micheal describes email as “not dead, but definitely in ICU” when it comes to marketing tools – and how he uses social media instead because his response rate is astronomically better • The vital importance of using keywords in your videos’ tags and descriptions, and the right way to do that • Tips for finding music for your videos  without worrying about copyright laws • The fastest way to learn chroma keys, tricks and effects – and the only software Micheal prefers for his videos • The one right way to take advantage of a popular Youtube video in your niche so you show up in their “related videos” page -- without being spammy about it • All about making a good video – how long it should be, how to stand out on Youtube, and why search engines love videos so much Micheal says the key to a good video is to have fun with your content. Videos need to be entertaining so people will want to subscribe, share, and rate you favorably. But the good news is – that’s not hard to do. And in this audio, you’ll hear all about the art of video marketing and how to use it to establish yourself as an expert, get higher rankings with the search engines, and convert traffic like a pro. You can create a weekly “TV” series, make e-courses using videos, interview experts with a split-screen effect – and much more. And in this audio, you’ll hear the many ways you can use videos to find subscribers, direct traffic, make products, and get the conversions you need. Video marketing seems to be the future and it’s probably easier than you think to be a part of it all. 17. How to Build The Kind Of List Everyone Will Want To Do Business With: An Interview With Internet Marketing Expert Anthony Smith With the right list, you can make money just by sending out a quick email. You’ll be able to earn “true residual income” – the kind that goes on for years and years. And you can command your own affiliate marketing rules and percentages because, let’s face it, what merchant wouldn’t want a chance to market to your incredible list? But Anthony says, having the right list doesn’t just mean it’s the largest (although that does help). Your list must meet three criteria. And in this audio, you’ll hear what those three things are, how to get them, what to do with your amazing list once you’ve built it – and a quick-start guide to all the other basic steps for making money online too. You'll Also Hear... • Three ideas for creating amazing freebies that will help you build your list fast • A proven word-for-word headline you can swipe for your next squeeze page – and the only three things that your squeeze page should have on it • A complete rundown of your first five emails to your list – by email five, you’ll be able to go in for the kill • Two strategies for finding out what your market’s “impulse buys” are (the stuff they have to buy for no rational reason) and how to trigger them • How to use the Google keyword tool to find a profitable niche • The sneaky trick that takes advantage of the hard work your competitor’s copywriters spent days on  in order to easily find the “hot buttons” and talking points for your market • The 30-second marketing lesson you can learn from popular drug commercials (you know, the ads where the last 5 seconds actually talk about how the product might kill you, but people still buy it anyway) • The three types of targeted traffic that will help you build your perfect list and how to get them • Common SEO myths debunked – and the little-known ways to use Google’s content filters to improve your listing • Exactly what social bookmarking is anyway… and why so many people swear by it • How to leverage a huge spike in your traffic by strategically creating a “circle of traffic” with you and two other marketers Anthony says the worst thing you can do is expect your list to perform right away. You have to “date” your prospects and establish a relationship with them first. But that’s not hard to do. And in this audio, you’ll hear how to build, nurture, and profit from that kind of perfect list. 18. How To Create Multiple Streams Of Traffic (And Income) By Adding Resell Rights To Your Videos: An Interview with Video Marketing Expert, Ameer Salim There’s no denying it – videos are a huge part of the Internet now. They’re easy to digest, can actually show you how to do something instead of just tell you, and are fun to watch and share. They’re also easy to produce,  and a proven way to increase traffic and income streams if you know how.  In this interview with video marketing expert Ameer Salim, you’ll hear how to do all of that by creating a video training series in your field of expertise and adding multiple levels of resell rights to it. Adding resell rights will allow you to vary your price point, expand your market, and create huge incentives to buy – all while significantly increasing profits. And you’ll hear all about it in this interview. You’ll Also Hear… • The three main levels of resell rights, what they mean, and the amazing possibilities you can do with each • The surprising (but effective) way Ameer used his wedding video to make business joint ventures • Why Ameer says you should always “go for the best” when it comes to video production – and the only software he recommends • Where to go to get topics for your next video training series – and know for sure what your audience is interested in learning • An almost sneaky trick for using a video testimonial to get on the front page of top marketers’ websites – and enjoy a nice steady stream of their high-profile traffic Ameer says most people think the Internet is a place to get rich quick, but online businesses are pretty much just like any brick-and-mortar shop. You’d never open a restaurant and expect to retire the next day. It just doesn’t happen – offline or online. But that doesn’t mean you’ll never see life-changing cash flow. Just take your time, try out different strategies, work on many income streams, and before you know it, you’ll be right where you want to be. And this audio will give you ideas that will get you on your way. 19. The 4 Steps That Will Keep Your Internet Business From Failing: An Interview With Website Magazine’s Editor In Chief, Peter Prestipino Peter Prestipino says he gets about 60 emails a week at Website Magazine from people pitching products and services, but he knows most of them won’t be around in the next six months. Why? He blames it on the fact that most people were just never taught what it takes to be successful online. According to Peter, success can only happen when you have what he calls a “holistic understanding of the basics,” which essentially involves four main steps: You have to be able to write compelling copy, network efficiently, manage advertising, and drive traffic. But the good news is none of this isnot as hard as it sounds. And in this interview, you’ll hear quick-start methods for each that will get you on your way.  You’ll Also Hear… • The one clear path you’ll want every one of your website users to take - and two things you must set up in addition to your analytics that will make sure you have that • The only SEO tactic that really matters (Peter says as far as he’s concerned, everything else is just a myth) • A step-by-step look at how to use Google Analytics to set goals, keep track of affiliate traffic, and know for certain which traffic streams are converting like you want them to • The most effective way to use “A/B testing” to analyze your web presence • The top two services Peter says you should use if you want to know for certain you’re meeting goals and staying on course • The newest marketing tool Peter says everybody should try at some level because it’s not only cheap but it also taps into a huge market (with lots of money) • Peter’s top three strategies for building a list, including a step-by-step look at how to effectively use social bookmarking, blogging, and emails • The vital importance of using both on-site and off-site factors when building links, what that means, and how to do it Peter says you’ll never find success if you let fear rule your actions. You have to be willing to test, try new things, and keep an open mind about the data you collect. And in this audio, you’ll hear how to do that.  20. The Fastest Way To Become The Next Internet Superstar Using Joint Ventures: An Interview With Reed Floren Every Internet guru had a starting point, just like everyone else. The only difference is they didn’t let fear cripple their progress. They got off their butts and they connected with as many people as they could. They didn’t worry whether those people were “beyond their level.” They made joint ventures and they cross-promoted their way to building lists and making money. In this audio, you’ll meet Reed Floren. Reed’s been an Internet marketer since 1999, when he was just 13 years old. And he says joint ventures are not only the fastest, most proven way to build a name for yourself and make money, but they’re also easy to find and set up – even with the big names in your field. And in this interview, he walks you through the entire process. You’ll Also Hear . . . • The easiest quick-start method for being successful online: Reed says this is the exact process demonstrated in most high-priced Internet marketing products, only he’s giving it away for free – you might want to take notes on this one! • How much the typical list makes per subscriber per month, and how to amp those numbers up • A rare fact: There are three different kinds of joint ventures you can make – how to know which ones will be the easiest and most profitable for you • The proven formula for making money on a teleseminar that’s so successful it’s never been changed  • The group of people you can JV with that will have you tapping into an entire network of possibilities right away so you can go from zero to hero the cheapest and fastest way possible • The best place to go to make easy JVs – because everyone is looking for partners and everyone knows the drill • Why you’ll want to set up an “autoresponder swap” with other marketers – what that means, and how to do it • Exactly how closely related to your product JV products need to be – and two “real-life” examples of JVs that made millions Reed says the majority of successful marketers make their money by promoting other people’s products, while having them promote theirs. That kind of cross promoting makes up about 99% of their income. In other words, once you get JVs down, you’ll be virtually unstoppable. They’re the quickest way to build a list, a profit, and a name for yourself. And in this audio, you’ll get a step-by-step look at how they’re done. 21. Affiliate Marketing 101: How To Get Started The Right Way -  An Interview With The Niche Professor, Ron Capps Most people go into affiliate marketing with big dreams. They stick a few affiliate links up here and there and think they’ll be able to quit their day job the next morning when the money rolls in. It doesn’t work that way. Affiliate marketing can be profitable, but it can also be work. And in this interview with Ron “The Niche Professor” Capps, you’ll hear how to get started the right way.  Ron says you have to do more than just promote products here and there. If you really want to make affiliate marketing work for you, you should build a community around a niche and establish yourself as an authority within it. And he shows you exactly what he means by that using the example niche “ceramic turtles” – from researching whether or not ceramic turtles is viable, to setting up an autoresponder series. You’ll Also Hear . . . • The one “lifeline” item every affiliate marketer needs (but most newbies won’t get because, yes, it costs a little money) and how to use this lifeline once you get it • How to develop your niche community – strategies for creating the kind of content that builds credibility, how to treat your list once you get one, and everything you need to know about the “formalities” of business like taxes and PayPal • The little-known way to use a blog to get your affiliate links at the top of Google’s search results for hot product launches • The first thing you should do as soon as you’re done with this audio – and why you’ll need a pen and paper (and not a keyboard) to do it  • How to do niche research on Google – tricks for using quotation marks and plus signs with your keyword searches in order to search profitability from all angles  • Why Ron loves ClickBank – and how to use it along with cbengine.com to find the right products to promote – and three other affiliate programs you might want to check out • Are Squidoo pages really worth it to create? And if so, what’s the best way to use them as an affiliate marketer • Ron’s one big warning about the Amazon affiliate program • A simple (almost sneaky) trick for getting your friends to help you with your social bookmarking promotions • The one wrong way to add bonuses to an affiliate offer – Ron says most people are tired of this one specific kind of hype Ron says in order to be successful you’ve got to stop worrying about failure and go play in the street already. In other words, you have to be willing to stand right in front of the Internet traffic you want and try things out in order to know what your niche community will respond to. But if you put in the time, do your research right, and take action, it could all pay off for you. And in this audio, you’ll hear how to do it. 22. How To Get The Big Names Involved In Your Next Product Launch  And Earn 6-Figures: Advice From Internet Marketing Expert Ross Goldberg Generally speaking, customers don’t have large lists. They don’t promote products, and they’re not going to care much about yours beyond their one-time purchase. So why do so many marketers spend all their time creating products from a customer’s perspective when they could be quadrupling their sales by creating products with affiliates in mind? In this audio, marketing expert Ross Goldberg tells you how to do that. He says in order to get the big names involved in your next product launch, you need to have copy that converts along with a comprehensive sales funnel – including upsells, down-sells, and cross-sells. You have to give your affiliates so many tools they don’t know which ones to choose first. By changing the target audience on your products to include affiliates, you’ll easily be able to make six figures on your next product launch. And this audio will tell you how to do all of that, along with other crucial marketing advice. Ross is known for over-delivering and this interview shows why. You’ll Also Hear . . . • Ross’s amazing story – exactly how he went from broke Gulf War vet with two kids (and one on the way) making just $1,000 a month to making $30k a year off just one revenue stream – and how you can too • The one best place to find cheap local talent if you need to outsource – because it’s full of geniuses who tend to underestimate themselves • A step-by-step look at what Ross calls his “Holy Grail Of Traffic” - and the one thing you need to do that could make all the difference for any website • A guide to SEO and finding a balance with Google (if you over-optimize for Google – your customers may not stay long on your site, and if you over-optimize for your customers – Google may not know you even exist)  • The vital importance of front-end, low-price products and the best way to use them to brand yourself  • The two biggest mistakes Ross says most marketers make with their blogs, and how to avoid them • The delicate science of forum marketing – in other words, how to do it without getting banned • The simple trick Ross uses to get his blog posts indexed by Google… in the first 10 minutes of posting Ross says the one surefire way to have a product launch that goes beyond your wildest dreams is to over-deliver to everyone involved in the process – your customers, your affiliates, and yourself. In fact, if you become the helpful person who gives and gives and gives some more, you’ll quickly establish yourself as the obvious expert in any field. And this audio explains the power behind that kind of over-delivering.  23. The 7 Steps That Will Take Your Online Business From Zero To $3,000-A-Month… In 30 Days Or Less: An Interview With Internet Marketer Ruddy Ortiz Ruddy Ortiz thought he was being hired permanently at his administrative assistant job when he was called into the boss’s office back in 2000. Instead, he was told he was being fired, and that security guards would have to escort him back to his cubicle if he wanted to get his personal stuff. He felt devastated and humiliated in front of his peers. Even though he was 37 years old and didn’t even have a high school diploma to fall back on, he made the vow then and there that no one would ever have that kind of emotional or financial control over his life again. He threw himself into Internet marketing and never looked back. He was so successful that he now coaches others on how to find financial freedom, and in this interview, you’ll hear the 7 steps you should take in your first month that will get you on your way. You’ll Also Hear . . . • A marketing trick so powerful Ruddy says there’s a special place in hell for marketers who abuse it • Key strategies for finding and building relationships with business partners and customers -- and the two places you can go for research that will direct you right to your prospects’ pains and issues • The little story of why it’s so important to plan for “viral success” because you never know when it might just happen • Why Ruddy says you should “never sweat the free stuff” – in fact, he says, you should make all your best stuff free • The great, big pile of money Ruddy says most marketers mistakenly leave on the table by not producing this one product  • The affiliate offer that will get marketers’ clamoring to promote your product – and how to use that momentum to build a list and a ton of money • The all-important mindset Ruddy says you have to adopt if you’re going to ethically make money online because the Internet makes it too easy to lose your main focus • A quick tip for turning a low-end sale into a high-priced one – just by getting your offers’ timing right Ruddy says everyone has a “profitable passion” they can make money off of. You just have to believe it’s possible, set goals, and get going on your dream because financial freedom can’t happen until you take action. And in this audio, you’ll get a detailed look at the 7 steps that will help you earn $3,000 a month in your first 30 days, so you can start making that dream a reality. 24. How to Use Giveaway Events To Grow A List From Scratch: An Interview With Internet Marketing Coach Stephanie Mulac Stephanie Mulac remembers how excited she was when she got her first 50 subscribers signed onto her list, then 200, then 500, and so on. She says it’s a great feeling to watch your list grow before your eyes and to know that you’re not only helping people but that they’re genuinely interested in you and your business. Let’s be honest, though, having a growing list is also a great way to make serious marketing money.  And you can build that kind of list with just one giveaway event.  If you’re not familiar with giveaway events, they’re when a bunch of marketers get together online to offer digital products for free. Everyone promotes the giveaway, so there’s lots of traffic and lots of sign-ups since people must sign onto lists in order to get the products they want. And in this audio, Stephanie tells you all the steps you need to take to be a part of it all. You’ll Also Hear . . . • The 2 types of giveaway events – open and closed – the benefits of both and how to find the right one for you • The best place to find private-label-rights products to use for events if you don’t want to create your own products – and Stephanie’s only concern about using them • Strategies for building a list off a blog – examples of how to make the kind of keyword-rich, “sub-niche” posts that could create steady streams of “evergreen” traffic and the best way to take advantage of that traffic once you get it • The tip about contests someone gave Stephanie when she first started out that she says opened doors like nothing else  • The best kinds of freebies to use at a giveaway event  (Hint: think of them like the “free samples” you get on Saturdays at Sam’s Club • How Internet marketers create their products so fast • The one best way to upsell at a giveaway event: yes, it’s completely okay to make money while you build your subscriber list off of freebies, and here’s how Stephanie says you really only need four things to get started at a giveaway event: a product, a page that describes your product, a thank-you page, and a page for people to download your giveaway. You don’t even have to create your own products either – use private label rights, and you’re done. And in this audio, you’ll hear everything you need to know to start building your list today. 25. The “Idiot’s Guide” To Blogging For Profit Not that long ago, it used to be that if you wanted a website, you pretty much needed a degree in web design and a copy of Dreamweaver to get it – or thousands of dollars to pay somebody to make it for you. Fortunately, times have changed.  Blogs do everything that the big expensive websites used to do – plus a lot more, and for a lot less. And you don’t need any fancy tech skills to put one together. But if you think they’re just another stagnant website that you put up once and never touch again, you’re leaving a lot of money on the table because you can do so much more. And in this interview with blogging expert Mike Paetzold, you’ll hear how to build a complete online business using a blog, including how to incorporate keyword-rich articles, squeeze pages, back-links, social networking, marketing and more. You’ll Also Hear… • The pros and cons of free blogging sites like Blogger – and why Mike says you probably won’t want to go down that route • Tips for finding the kind of long-tail keywords your target market is searching for, and the best places to stick those words on your blog • All about the big blog search engine Technorati – what it is, how it works, and how to be a part of it all • The four main plug-ins every blog needs that make title tags, RSS feeds, and social networking a breeze • How to boost your ratings just by commenting on other people’s blogs  the right way, so you’re not considered spam • The key to keywords, back-links, evergreen products, and making money off your blog posts • What blogs can do for your business that websites can’t • Strategies for picking the right name for your blog – what to avoid and why this step is so important • The only two choices you should ever allow prospects to make on your sales pages - and where to put a sales page on a blog in the first place It may seem like even your grandmother’s cat has a blog nowadays, but blogs are actually more than just a way for people to publish their diaries out to the world. Blogs have become the easiest, fastest, and cheapest way to create a serious online business. And because they’re so informal, they let you connect with your audience in ways regular websites never could. And in this audio, blog expert Mike Paetzold walks you through the whole process.
33) Contracts and Agreements Guide
HERE'S YOUR INSTANT CONTRACT & BUSINESS LETTER AGREEMENTS GUIDE With this contracts and agreements guide, you will be able to  download your letter of agreements guide workbook, agreements in PDF format, and each of the individual agreements in Microsoft Word format. I'll also be including additional letters and agreements that will be useful for your HMA Marketing Consulting practice. Please understand that many of your potential clients are going to be skeptical about you and what you can do for them. And you can bet that they'll also be cautious about entering into a contract with you for consultative services. That's why I've assembled this collection of agreements that will make setting up consulting deals fast and easy. Feel free to use and modify these documents for your consulting practice. NOTE! I am not an attorney. Please make sure you check with your own legal adviser before using any of these agreements to confirm that they apply to your state laws and individual situation.  Here's What You Get ... 1. Agreement For Licensing An Old Product To Create A New One If you find someone with a product that you can change into a different format or create a derivative from it, use this agreement to license their product and/or name so that you can create a new product, use their credibility and share the profits with them. 2. Barter Letter Agreement Here is a barter agreement where you exchange a product or service for an item which can be sold at a future time. Use your imagination, and you'll find that this kind of agreement can be used in many different kinds of businesses. 3. Barter Letter Agreement for Personal Services In this barter agreement, you'll get a product now in exchange for future services. You're able to resell product right away and the services are to be provided on demand. The return on investment, depends on what you sell the product for and how fast you sell it, so the return can be incredible.  4. Contingency Letter Agreement Offering your work on a contingency basis, is a great opportunity for both the business owner and the consultant. The business owner only pays for the results the consultant generates, and the consultant gets to share in the profits that his/her knowledge, skills and techniques are able to generate. Working on contingency is applicable in so many other areas of business. Just modify this agreement to suit your situation. 5. Copy Writer Agreement Do you need a great sales letter, classified ad, newspaper ad, newsletter or yellow page ad written? Unless you are going to do it by yourself, you're going to need a great copy writer. This is an agreement to employ a great copy writer to create advertising for your product or service. 6. Intellectual Property Rights Agreement You have this great idea that is very profitable, money saving, time saving or just valuable in some way. Unless it's totally TOP SECRET information that can't be shared with anyone outside of your company, it makes sense to make even more money from your ideas. The best way to make money from your ideas is simply to sell or rent your intellectual property to another business that can leverage it. You can sell it to another industry if it's applicable, or   you can sell it to another business in your own industry. Wouldn't it be fun to be making money from your competitors? This agreement can help to make sure you get paid appropriately for your knowledge. Always keep control while getting paid, so you can take a percentage over and over and over again from multiple buyers. 7. List Use Letter Agreement Having a large mailing list full of qualified prospects that would be interested in your products and services is a beautiful thing to have. Unfortunately most of us don't have such a huge list... yet. However you can rent other people's mailing lists and sell to their clients and customers, so that you can build your own list. 8. List Usage With Contingency Fee Agreement This agreement can be used with a business that has their mailing list organized and knows the value of it. It can also be used with those businesses that don't realize the gold mine that they are sitting on. You can prove to them the value of their list on a "no risk" basis, and as an added bonus you might get a client for life. This agreement is for a perpetual license that you pay a flat fee to purchase the rights to use the list. 9. List Rental Agreement Maybe you just want to mail to a list one time. This agreement will allow you to use a mailing list one time for a fixed fee. You will be able to keep any of the names of the people who respond to your offer for future unrestricted use. 10. Marketing Consultant Retainer Agreement You know that your techniques, tactics, and guides work, and you are willing to only get paid if what you do produces results. However a business owner might not be willing to go for a contingency or results only payment. With this agreement, you first prove what you can do, then if the owner approves of the results, the owner will then pay you a continuing fixed monthly retainer. 11. Non-Disclosure Agreement Before offering any of your services and skills, learn as much as possible about the business you're offering your service to. Protect yourself and the business owner. This agreement is to protect the owner from having his/her proprietary information revealed without some sort of guarantee. Warning... You will be limited by this agreement. You still have to abide by the non-disclosure even if you don't work with the company. You can use a looser agreement if needed, but be sure the basic idea is still there. 12. Productivity Enhancement Agreement Many businesses have hidden treasures inside them, you have to just look closely. There are great labor-saving, cost-cutting, productivity enhancing practices and techniques that are used every day, and most companies don't even realize their value. There are many other companies that would give almost anything to be able to use these techniques and guides. However, many companies might be a little wary about having a competitor give them business advice. You would be too. Therefore, this agreement lays out the basic ideas for you to be able to profit from these opportunities, while assuring the business owner that you will not be jeopardizing his or her company. Tip: It might be a good idea to use a non-disclosure agreement along with this agreement. 13. Agreement For Creating A New Profit Center Have you uncovered a business opportunity hidden in someone's business that they aren't able to or unwilling to startup and operate? With this agreement, you can create a new business out of an opportunity that the business owner had decided not to pursue. You will be able to use the owner's customer mailing list and have the owner's agreement that his/her company will not compete with you. If the owner agrees,  you might even get a license to use the company's name and run the new profit center in connection with their name. 14. Referral Fee Agreement Referral fees are a great way to build your business because you create a virtual army of sales people who spread the word about your business, for no out of pocket cost to you. With this agreement, you can have people referring new prospects to your business, and when the prospect converts into a paying client, you will pay the referrer a percentage of the sales. 15. Simple Letter Agreement This is a very simple letter agreement for the creation of a new product from a company's existing products, services, information, etc. The new product can be a seminar, manual, software, and a whole host of other things. There are no penalty or damage clauses in this agreement, so only use it with people to trust. 16. Consignment Letter Agreement You can use this letter agreement to get your products on the shelves of different stores. The store owner  will keep the products in the store and send you money when a sale is made. If you know your numbers and your product has a great backend, you might even be able to offer the store owner 100% or more of the sales as a commission. You can be sure that they will be pushing your product if they are getting a good cut of the profits. 17. Authorization to Negotiate Letter OK - you got a deal coming up with a major player, but maybe you aren't that great at negotiating. However, you do know someone who is a great negotiator and is willing to negotiate for you to get you the best deal possible. This letter will authorize that person to negotiate for you and your company at the bargaining table with another company. It will also work if you aren't able to attend the negotiations and need to send someone else in your place. 18. Permission To Use Copyrighted Materials Letter Agreement So you've found some copyrighted material that would be perfect to add onto a project you are working on. You are going to need to ask the owner of the material to use their stuff. This is a sample letter requesting the right to use copyrighted material from a copyright holder. The text and sections underlined in red indicate terms that will be unique to the particular circumstance (e.g. names of companies). All you have to do is modify those sections to apply to your particular circumstance. You will also find a release to use when you have done an interview with someone. You can take all the interviews/consultations you do with people and make them into your own product. Either an audio, video or written product. 19. Demand for Payment Letters There may come a time when someone will not be paying you according to your agreement, or that will breach the agreement you made together. Hopefully it was a mistake on their part and it can be easily corrected. After all, you should be doing business with people that you can trust. However, that may not always be the case, and circumstances have made the business relationship sour. You are going to need to contact your clients or business partners and let them know that you must be paid because they are not following the agreement. Here are two pre-written Demand for Payment letters which you can modify to apply to your specific business.
34) Audio Marketing Secrets Audio Series
Below you'll find the audio files to your Audio Marketing Secrets System. This product contains everything I know about how to use audio interviews to sell, make products, convert sales, and to build trust. These are  some of the most intense "insider" secrets ever published on audio marketing. I've also included twenty of my very best one-on-one consultations related to interviewing and creating audio related Information Products. Audio Marketing Secrets will work for you if you put in the effort, believe in yourself, and take action. I highly recommend listening to the audio clips below in the order in which they are listed.  HERE'S WHAT YOU GET . . . 1. How To Turn A $28 Book Into A $3,900 Information Product A 20-minute audio and  accompanying 46-page report that reveals, in detail, how you can take your own ordinary $28 book or eBook, or even a concept you have waiting to be recorded, and turn it into a valuable information package. I'll show you step-by-step my fast track method of creating a high quality information package designed from the start to sell easily and create the possibility of free publicity. 2. 7 Fatal Mistakes That Will KILL The Creation Of Your Audio Program Stone DEAD A 9-minute audio and  accompanying 34-page report that warns you of the typical mistakes that you can make when creating your information product and how to avoid making them. 3. 17 Roadblocks That Can STOP You From Making Your Information Product And How To Get Around Them FAST! A 21-minute audio and accompanying 41-page document that teaches you the 17 most common roadblocks that you may encounter when creating your Information Product and how to get around them. 4. 17 Inside Secrets To Planning And Creating Your High Value Audio Program In The Fastest Time Possible - A Fastrack Audio Creation Guide You'll learn how to make your audio recordings sizzle and how to PACK them with high quality, high value information. This guide reveals the secret tips and techniques only a tiny handful of pros have even heard of, and will help make this entire process fast and easy for you. 5. Front Line Secrets From The Trenches This will teach you successful techniques that you can use to create many hours of high quality audios. 6. Hidden Audio Preseason Secrets: 7 Hidden Ways Audio Can Powerfully Control The Minds Of Your Prospects And Clients This delves into the human brain and why audio can help you sell more products and deliver more information more effectively than any other medium. 7. One Half Hour One-to-One Phone Audio Information Product Consultation with Michael Senoff After your 90 day trial of Audio Marketing Secrets, you'll get a certificate entitling you to a one half-hour Audio Information Product Consultation with Michael Senoff worth $350. I'll record the call and send you a copy after our consultation, and you'll get to keep and refer back to my best one-on-one advice about your specific Information Product or idea. These consults are scheduled to begin 90 days from your order. 8. Unknown Secrets About Michael Senoff’s Hardtofindseminars.com Audio Marketing Secrets (AMS) student, Charles, wanted to use his consulting time to grill me on the lesser-known secrets of hardtofindseminars.com. And he’s definitely done his research. He asks me questions I’ve never been asked before. In this interview, you’ll hear me explain all about the backend deals I get on my audios, and why I don’t always reveal the last names of the people I interview. I also talk about how I’ve been burned on JV deals – and which ones. Charles even gets me to divulge some information  about the hours of Vincent James audio I’m sitting on that  couldn't be released to the public because of a deal gone bad. In this audio,  I tell him exactly what happened. We also talk about why I prefer to sell business opportunities instead of skills training – and why some of my systems aren’t selling as well as others. I Also Reveal… • What my website traffic looks like, and what kinds of people buy my products – 90% of my sales come from just four countries • Exactly how I control my JV/commission deals so that I won’t get *burned again  Why I don’t market my Information Products to big corporations – even though they’d easily be able to afford my prices • My lesser known “stick strategies” for reeling in customers and bumping up products • Why I’ve never done any on-site consulting and how that has affected my business • Why I’ve changed my views about physical products vs. digital ones – and ideas for marketing your digital products so that they have a higher “perceived value” • And much more Charles is an information-hound who likes to know every last detail. And since I’m not the kind of person who holds anything back, this interview turns out to be one of my most candid and revealing ones. 9. How To Avoid The Orange and White Winnebago Of Life: An Interview With Michael Senoff My dad worked hard. He had two jobs, four kids to support, and during the week was busy traveling around the South in an orange Winnebago full of clothing samples. I knew at an early age that his kind of life wasn’t going to be mine. Now, I work from home doing something I love. The Internet has allowed me to leverage my time, set my own schedule, and be with my family. And in this interview, you’ll hear exactly how I did it. The key for me has been audio. On my website hardtofindseminars.com, I give away more than 100 hours of free audios on just about every sales, marketing, and business topic out there. I also use audio interviews to create my own digital Information Products and to direct people to my site. But I didn’t start out with this business model in mind. In fact, I kind of stumbled onto it. And in this interview, you’ll hear the whole story, from sitting on the sidelines to helping others succeed in business. You’ll Also Hear… • How I build trust and rapport with prospects – and drive traffic to my site • How I create my products and the strategies I use to market them • How I get my interviews with the big guys • What you need to know before you even think about your first interview • Marketing lessons I’ve learned the hard way • How to multiply your sales message through the Internet • Ways to keep your margins high and your value higher • And much more Salesmen sell solutions, and I’m no different. That’s why as long as there are problems there will be products, but in order to make money, you need to know key marketing and business strategies. And in this interview you’ll hear how I do it, along with some of the best lessons I’ve learned along the way. 10. How To Have A Career From Your Kitchen Using Little More Than A Telephone And Your Voice Raven Blair Davis hosts a radio show called Careers From The Kitchen Table that showcases practical home-based business opportunities for today’s economy. She recently discovered hardtofindseminars.com from her sister and wanted to interview me so her listeners could learn how audio interviews can help them make significant income from the comfort of their own home. The beauty of audio is that it costs very little to produce, can be used in many different ways to make money, and is convenient for users who want to fill up their IPods and listen while they multitask. And because Raven says many of her radio listeners have either lost their jobs or are looking to advance their businesses with little to no money, I tell her the cheapest ways to put together quality audios, along with some real-life examples of how to land interviews and make money right away. You’ll Also Hear… • Ways to combine audio interviews with affiliate programs – such as how to look for products with high margins, how to negotiate a good deal with the owner of the product, and how to use audios to make yourself a nice little affiliate check every single month • How to land interviews – exactly what to say to let them know you’re worth their time • Ways to repurpose your audios including book collections and e-courses • All about contracts and how I keep it completely  legal and ethical • How to price your products and audios • Quick and easy ways to find a hot market • How to make a joint venture with another business and use their list to email out your promotions – and why you should never be concerned if someone says “no” If you’re considering a career from your kitchen table, there are many “recipes for success” you can look at. Creating audio interviews is just one of them. But because it’s an easy, cheap, and versatile option, it’s one you should definitely consider. And in this interview, you’ll hear all about it – the whole meat and potatoes. 11. How I Make My Living Off Interviews Using A $49 Digital Voice Recorder From Radio Shack Electronics Actually, I use a little bit more than just the recorder, but the point is that putting together high-quality audios is easy and inexpensive. And in this interview I tell you exactly how I make them, how I capitalize on them, and how the whole thing got started in the first place. Over the years, I’ve become an expert on audio. But it didn’t start out that way. I began doing interviews as a way to attract people to my website, which at the time was all about selling old Jay Abraham seminars. Through trial and error, I soon found the right products to get the best sound, the easiest ways to conduct interviews, and the best ways to capture and edit the audio. Now I’ve got a whole production that virtually runs itself. This interview gives you all the details about my business and how I run it in the simplest and most productive way I know how. Key Concepts From The Audio: • The different types of interviews I conduct, how I prepare for each, and what’s in it for me • How to easily interview experts in your niche: How to find them, what the #1 way of getting in touch with them is,  and how to get them to agree to the interview • How to break through nervousness when conducting interviews – these quick strategies will ease your fears and help you look like an instant credible expert • How searching Amazon, Google, the news, and Reader’s Digest can help you come up with the best questions for any interview • The exact equipment I use to get the best sound possible and some simple tips I learned the hard way • How I add royalty-free music to my audios • And much more The most valuable currency in life is time. And using audio has allowed me to spend more time with my family and friends. It may look like a lot of work to run my site, but it’s nearly completely automated. If you’re at all interested in buying back your time using the versatility and simplicity of audio, this is the interview for you. In it, fellow marketing expert Michael Elahart picks my brain for his online marketing students, and I don’t hold anything back. 12. “How To Turn Your $28 Book Into A $3,900 Information Product...” When it comes to doing audio interviews, I’m an expert. I don’t claim to be an authority on any other subject but that one. And with more than 100 hours of audio on my site, you can probably tell I’ve been doing it for a while and that I enjoy it. But you might not know how I make money off my audio interviews or how easy they are to create. In this interview, you’ll hear how I do it. You’ll hear about my products and how I took a dying $10 book on Amazon, negotiated a Joint Venture deal with its author, enhanced the product with audio interviews so it could sell as a “system,” and now sell the product for thousands of dollars on my site. And all I did was take someone else’s expertise and run with it. It was unbelievably easy. And there are plenty of experts like the one I worked without there, who have written books, but have no idea of what to do with their products. Believe me, these authors jump at the chance to have someone add life to their products. But creating these kinds of high-end products isn’t the only thing I share in this tell-all interview. In Part One, you’ll hear all about how I create compelling audio interviews. You’ll hear how I find experts to interview and how I negotiate for the exclusive rights to those interviews – without ever asking anyone to sign a deal-killing contract. You’ll Also Hear… • Examples of how I’ve turned something simple into an expensive product just by adding audio interviews. • Why you should be recording all of your phone consultations. • How I prepare for my interviews – You’ll never run out of great questions to ask if you follow these quick and easy steps for planning research. • How I deliver the kind of interview questions I know my audience is dying to hear. • Why stories sell and how to make sure the expert you’re interviewing comes to the table with plenty of them to tell. In Part Two, you'll learn some of the pitfalls I’ve seen people stumble into and some ways to avoid them. You’ll Also Hear… • Why I would never publish a boring interview – especially not one I give away for free • How I make sure all the CDs I send out have every inch of their “audio real estate” covered. • What Marquee Value is and how to use it to easily boost the value of your products • How to keep your ego in check so that you don’t unintentionally ruin a good interview. • Why you should make sure every audio you publish is edited to perfection and tips on how to do that. • How to negotiate a backend deal for all of your interviews. Producing audio interviews is by far the best way to deliver information in the 21st century. With IPods and MP3s, you can listen to recordings whenever and wherever you want – unlike videos where your undivided attention has to be on the screen. And audio interviews are easier and cheaper to create than video because it doesn’t require a big expensive production with scripts and cameras. And I’ve found that the more audios I add to an existing product, the more money I make off of it – plain and simple, the more you talk the more you make. You can literally talk yourself rich. So sit back and listen to copywriting expert Ben Settle grill me on the specifics of audio. You’ll be amazed at how easy and lucrative it can be. 13. I Didn’t Know I Was Withholding These Secrets About Audio Marketing Paul Stack is an Audio Marketing Secrets student who wanted to grill me on the finer points of creating audios, and I have to admit I was a little surprised. I thought I’d been asked every question about audio Information Products that could possibly be asked. But Paul came up with some new ones. By having me give advice to myself as if I were starting all over again, Paul essentially forced me to look at how I’ve improved not only my interviewing style over the years, but also my efficiency with time and money management. And I share all of these lesser-known secrets in this interview. Some Of What You’ll Hear In This Audio: • How outsourcing can help you leverage your time – I haven’t worked a full 40-hour week in ages • What aspects of creating audios are the most time-consuming, and ways you can lighten that load • Tips on getting interviews with even the biggest names in any field • Examples of how to “set the hook” when fishing for Joint Venture deals • Ideas for packaging interviews to create higher-end products or enhance a subscription-based website • Why I don’t waste my money on the most expensive recording devices out there, and what I use instead • How my interviewing has improved over the years • How many interviews an AMS student can realistically expect to be able to do in one week • And much more One of the main goals in Audio Marketing is to create less hassle for yourself and more value for the customer, while still maintaining healthy profit margins. There are many ways to do this, including outsourcing your labor and making joint venture deals. And in this interview, we go over some of the most efficient ways I know how. Enjoy. 14. How To Make Your Audio Interviews Timeless…Without Spending A Lot Of Time On Them Nowadays it seems like everybody is concerned with time. That’s why I call it life’s biggest currency. And that’s also why I like working with audio. Audio interviews allow people to maximize their time because you can listen to them anywhere – outside, in the car, in the gym, anywhere. But making audios has also allowed me to free up my time as well. In this interview you’ll hear AMS student Dixie grill me on the ins and outs of audio interviews. She asks very specific questions that get me to reveal step-by-step, detailed answers. And I end up explaining the whole process of making an audio recording from conducting the research to the amount of megahertz you’ll want to save your files under. But you’re dreaming if you think you’re going to be able to do everything yourself. It’s time-consuming enough to research and conduct interviews. You’re not going to want to edit, transcribe or write descriptions as well. That’s why you’ll probably want to assemble a team to help you with all of that. But if you don’t know where to look for good cheap help, you might end up paying more than you need to. So in this interview you’ll also hear how to compile the best team for the best price. You’ll Also Hear… • The techniques I use to make my interviews “timeless” • All the tools for interviewing that you’ll need – what kind of phone to use, how to capture the audio, what kind of editing software is best and cheapest, how to get fancy music for free, and much, much more • How to recognize the different types of interviews you’ll be conducting, and how you can easily use each one to your advantage • Idea generators for every kind of interview • The number one, most important thing to remember when conducting interviews • How to use audios as marketing tools People are always looking for more – especially more value for their money. That’s why the more audio interviews you conduct, the more value you’ll be adding to your products, and the more money you can charge for them. You can literally talk yourself rich. But the trick is to keep your business as streamlined and time-efficient as you can. And this interview gives you all the ideas and techniques you’ll need for doing just that. Enjoy. 15. How To Use Digital Audio Interviews To Make a Fortune: Michael Senoff Shares Secrets for Building a Successful Internet Business I have created over 200 Information Products over the past five years including one that sells for $5,970. And I did it without being an expert on the subject or spending a lot of time and resources. Do you want to know how I make a full-time living year after year? Well, here's your chance to find out for free. Britney, one of my audio marketing system students, has no capital, the seeds of an info product, and loads of questions for me. In the course of our interview, I explain to her how to turn info concepts into valuable, high priced audio Information Products she can be selling in just weeks - even days! I ask her the key questions she MUST answer to be sure her Information Product will make money for her AND be of high value to her clients. Listen as I help Britney turn her idea for a humdrum cookbook into the ultimate recipe to develop cash! I Reveal How To: • Categorize options, gauge the hunger of the market, and search for the right passion and niche • Leverage time using Joint Ventures and easily boost any business without adding advertising expenses • Get digital rights and turn your book or eBook into an audio product • Set up a website for limited outlay, even if you have almost no technical ability • Easily interview experts in your niche: How to find them, contact them, and convince them to agree to the interview • Record and sell your Information Product quickly and simply • And much, much more! Just follow the secrets I give you in this interview and you can have a product in just a few days, possibly even in just a few hours - and you can start selling. Enjoy! 16. How To Market Your Private Practice Using Audio Interviews Just about every business can benefit from audio marketing because the potential is practically endless. But unless you know how to do it right, you’re just going to be wasting your time and money. In this interview you’ll meet Angela Treat Lyon. Angela is a teacher and practitioner of EFT, a therapeutic healing method known as Emotional Freedom Techniques. She also hosts a radio program on www.idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program. Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly, and strategically create audio products that will grow their private practices. Part One: It’s All About “The Attitude” It’s important to have confidence when asking for audio interviews. Remember, you’re the one doing them a favor. Even if you don’t feel like you have enough of a “following” to entice the bigger names, there are steps you can take for landing any interview, and in Part One you’ll hear how to do that, including: • How to be the “boss” of the interview  and why you’ll want to set the agenda right off the bat • How to land the guru interview: techniques and approaches that work • How to ask the kinds of questions your listeners want to know  without offending the person you’re interviewing • Where to find cheap transcriptions • How to get sponsors and advertisers • Ideas for packaging your audios for promotion and profit: success-story audios, expert packages, a consumer’s guide, and more • How to know what to charge for your audios Part Two: The Importance Of Over-Delivering The key to making money on audios is to over-deliver. If you respect your listener’s time by making your audios interesting and valuable, you’ll be building a lasting relationship with your audience – and that will more than pay off over time. So in Part Two of this interview, you’ll hear ideas on how to add value to your products. You’ll Also Hear… • How to get your audios to sound entertaining and professional  and  not “staged” or phony • How to make JV deals that will allow you to market your services to someone else’s list • How to get qualified prospects to your site • Why you’ll want to start collecting names and email addresses of the people who visit your site – and what to do with your list • How to turn your e-book into a high-end product  no matter what it currently sells for • Guidelines for finding an honest marketer  and some easy ways to check their credibility • Why you’ll want to “sell results” and how to do that Time is a commodity you can’t get back. That’s why my marketing techniques always stress ways you can make more money while spending less time making it. And this interview is no exception. It’s full of ideas that will not only enhance your private practice, but will also simplify your life. 17. A Detailed Look Into The Marketing Mind Of Michael Senoff You may have seen this interview on the first page of my site, but I have also included it here for you, the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once.   Why is this interview first? Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more, and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life.   In this interview, I hope to accomplish all of the above. It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews experts on marketing, advertising, and personal development. Similar to me, Jim offers his audio interviews for free. In November of 2006, Jim asked for me to do an interview for his website  visitors. At first I said no. But Jim was persistent and finally won me over to his way of thinking. He was giving back to the world in an unselfish way through his work. Jim and I came to an agreement that I would grant him an interview. I agreed to prepare for and deliver my best live interview on the true inner workings of how I run and market my online web business, hardtofindseminars.com. I agreed to reveal and talk about anything Jim wanted to know. I agreed to hold nothing back. I agreed I would deliver content that I could charge thousands of dollars for. Some of this content you will not find anywhere on my site. Learn what is waiting for you at hardtofindseminars.com. Learn the secrets that make my audio marketing business, product development, interviewing secrets, and much more really work. 18. Automate Your Selling Using Audio CDs In this short audio, you’ll meet Tony. Tony thought that face-to-face meetings were the best ways to generate leads. Of course, this meant he was chained to about an hour’s drive of his house. And the worst part was, once he’d finally get to the businesses in his area, he’d often find that the decision makers were busy, in a meeting, or weren’t even there. So, his long drives were actually getting him nowhere. A while back, I suggested he automate his selling campaign by creating an audio infomercial and using it to generate leads. So Tony interviewed his boss and created a hard-hitting audio infomercial. And that audio led to a whole new home-based approach that now includes the Internet, a letter-writing campaign with a free incentive CD, faxes, phone calls…and absolutely no driving! And, it’s working better than he ever thought possible. He’s already doubled his income, he’s freed up his time by doing a lot less work, and he’s looking at new and exciting ways for expansion -- all from the privacy of his own home, and primarily due to that audio infomercial. And he says the best part of his new business approach is that he’s only dealing with people who are already interested in his services. He’s no longer trying to force people to become interested. So sit back, relax, and listen to how a simple audio helped one man turn his whole life around. 19. How To Use Audio Interviews To Hook Prospects And Leave Them Hungry For More Mike Blossom makes a good living buying and selling land in the UK. He also sells products and seminars that teach others how to make those kinds of profitable deals. But his products aren’t doing as well as he’d like, so he’s come to me to learn more about the benefits of incorporating audio into his business. This audio interview is my consultation with Mike. Mike’s already recorded interviews with many of his associates, so here I show him how to take those interviews and use them to build desire and interest for his higher-end products. If you give prospects just enough free information to get them interested and hooked – almost to the point where they’ll be able to do it themselves without buying your products – it will leave them wanting more and will generate more sales. And in this interview, I tell you exactly how to do that. More Key Information You’ll Get From This Interview: • When to use audios to add value to an existing product, when to use them to upsell on the front end, and some tips on pricing products • Ideas for minimizing the amount of returns you get on products • Mike’s Personalized Guarantee – after he started using this simple phrase, his sales skyrocketed • Why I’ve moved from physical products to digitized ones – and why I’ll never go back • How to easily find out what products are hot here in America – and how to negotiate the rights, add more value, and make more money • How to maintain control of your JV projects so that you’re keeping track of leads • How to get people to allow you to record them,  and what to do if they sound too stilted • Exactly how I use audios on my site to promote my higher-end products • How to build a “virtual team” for your business and stop doing everything yourself Mike has a lot of possibilities for enhancing and promoting his business with audio, and we explore many of those ideas in this hour-long consultation. But I think his best bet is to use his existing interviews to promote his higher-end seminars. It’s easy, profitable, and just makes the most sense for him. If you’d like to know more about how to use audio to enhance your products while also generating excitement over them, this is the interview for you. After you listen to it, you’ll understand why I give away so much free information on my site. 20. A Jam Packed Audio Marketing Consult With Kathy From Canada Kathy had been wanting to create audio Information Products on the subject of internal cleansing and detoxification of the body to improve health for many years. Because of her dedication to the subject, you would certainly say that she was passionate about it! She found my website, www.hardtofindseminars.com, and my Audio Marketing Secrets (AMS) course while she was listening to a conference call interview that I recently did. Although my AMS course looked like something that could help her to create her own audio Information Product, the really enticing thing was its risk-free trial period. Once she ordered and studied the AMS course, she was delighted with all of the valuable content that it contains and considered it a most valued investment. As Kathy digested the AMS product, she began to develop her own business model very quickly. Her goal was to do a series of live teleconferences with internationally known experts on the subject of internal cleansing and detoxification. She had really hit the ground running and took me up on my offer for a telephone consultation to help answer many other more in-depth questions that she had about marketing her product. In this consultation, you will hear her ask those in-depth questions and you will hear me give her my best advice based on my years of experience with creating audio Information Products. Just some of the topics that we discuss are: • How to have a back-up plan when using a teleconference service so that no valuable interview content is lost • The drawbacks of having live teleconferences • How to obtain the names and email addresses of qualified leads • Once she has several interviews with experts, how to segment and/or niche the interviews to specific methods of detoxification • How to approach the experts that you would like to interview • Different types of joint ventures that you can do with the your interviewee experts, and how to control the flow of leads that they receive through your website  and/or your interview with the expert. • In-depth joint venture strategies that you can capitalize on. This consultation answers most of the questions that you will have about marketing your own audio Information Product and setting up joint ventures. It’s a “must have” recording that I highly encourage you to absorb to help you with the success of your audio Information Product. 21. A Motivational Writer Learns How To Promote His Book With Audio About eight years ago, Andrew was hit by a car and nearly died. After he awoke from his coma, he had to learn to walk and talk again. Recently, he wrote a motivational book about the accident and how anyone can overcome anything in life if they just believe and try. Andrew’s book is already published and his website is up, but he contacted me to find out the best ways to use audio to promote his book and his story. In this interview, you’ll hear my consultation with Andrew where I give him advice on how to enhance and market this existing product. Some of what you’ll hear… • How Andrew can add interviews to each of his chapters and sell his book for more than 10 times what it currently sells for • Ways to promote a book using Internet infomercials – it’ll be like selling to customers one-on-one, 24/7 • How raising prices can improve your sales and work to your advantage • How adding audio can increase your profit margin so that you’re making the most off of every sale • How to use audio to market your book  and never hassle with affiliate programs again Andrew’s book currently sells for $16.95. As time goes on, that price isn’t going to increase unless he does something to enhance the book’s value. Adding audio to an existing product is an investment that’s easy to do and pays off quickly. And this interview shows you exactly how that works. So sit back, relax and learn how to enrich your book and your bank account. 22. How To Pick A Niche And Find A Market: An AMS Consultation Damian wants to put together audio products, but hasn’t decided on a niche yet. He really likes the sales-coaching market but knows that sales managers don’t really spend a lot of money on their educational products. He also has another market in mind that came to him while he was waiting for his wife to get ready one night. He knows this market is red-hot with potential, but he’s not personally interested in it. So he’s come to me for direction. In this consultation, you’ll hear my advice to Damian about whether it’s better to be interested in your products, or if you should just “fake your enthusiasm” and capitalize on a hungry market. You’ll Also Hear… • Ways to come up with topics to discuss in your interviews • How Google can be the perfect measurement of the demand for your product • How to use trade shows to find not only the topics to talk about for your products, but also the experts to interview • Specific ways Damian can package the audios once he’s done with his interviews • Ways to find a niche – don’t guess at what to pick, do some quick research The bottom line is: you need a product to sell. But if you have a hot market, your marketing can be terrible and you can still make money. However, in order to make quality audio products, you should also be interested and enthusiastic about your topic. If you’re the least bit undecided about a niche for your products, this is the audio for you. In it, you’ll hear how to make the best products and pick the best market. 23. Audio Marketing Consult With Octavio From Chile This is a consultation that I did with a gentleman named Octavio from the country of Chile who recently purchased my Audio Marketing Secrets course. He currently has a corporate gift business. However, because there is a lot of competition in the corporate gift business in Chile and the margins are decreasing. Octavio contacted me for advice on what other types of businesses to get into, as well as ideas about topics for an Information Product – something that would yield higher returns for him. This consultation will be interesting to you because not only do Octavio and I discuss creating Information Products, but we get into strategies for other types of businesses that could produce lucrative profits if done correctly. I begin by explaining how creating an audio Information Product can yield high returns, how he will have total control, and how the margins can be astronomical. It is important that Octavio choose a topic that he has a passion for and an interest in. After choosing a topic, Octavio should interview experts on the topic and create his Information Product. You will hear me encourage Octavio to create a product whose topic is a business opportunity. Creating a great Information Product which provides a high ticket business opportunity could be very profitable. An example of a high ticket business opportunity would be a franchise. Octavio should look for very popular franchises in Chile, and develop a marketing campaign for the franchise by creating an Information Product comprised of interviews with experts, as well as an informative sales message about the franchise opportunity Here are two other great ideas for products and businesses: • Find a product that is popular in Chile but not in the United States. Approach the company and ask for exclusive rights to market the product in the U.S. • Conversely, find a popular product in the United States and ask for exclusive rights to market the product in Chile. Listen as I coach Octavio about how to obtain the rights to market a product. There are several essential points that we discuss that you need to know if you wish to look into this. Along the line of obtaining exclusive marketing rights, if a product is only being marketed offline, you can negotiate obtaining the rights to market it online. You can turn this around and negotiate to market a product currently being marketed only on the Internet using Direct Mail. Really, the possibilities for negotiation of marketing rights are endless! Getting back to the creation of an audio Information Product, we discuss: • How the simplest way to create your Information Product is to do audio interviews • Components of the Audio Marketing Secrets course that will assist you in creating an Information Product • Where to get transcription and/or translation services and equipment • Online and offline resources that I have found to be invaluable in choosing topics for your product and developing your interview format • Types of Joint Ventures that you can engage in and tips for negotiating If you’re stuck choosing a topic for your own Information Product or need information about great resources that will assist in developing your content, then this is an interview that you cannot miss! 24. "She's Got The Moves" Many people would say that horses are one of the most passionate subjects in the world. Just the way they move is breathtaking. Horses have been very important to people for hundreds of years. In earlier times, horses were the major mode of transportation, as well as the most important piece of livestock that a farmer depended upon for the success of his crops. Today, all over the world, people continue to have a passion for these beautiful animals. They are companion animals, people’s hobbies, and sometimes a major source of income in competitions such as horse racing, showing, breeding, and buying and selling. Patricia has been involved with horses since she was a young girl. About three years ago, she wrote an eBook for stable owners with advice about how to rent out their stables easily, and have greater profits. Her next step was to create a website  with content about buying and selling horses. She conducted teleseminars with experts on different equine subjects such as training, horse health, and current equine issues. Her subscribers could sign up to listen to the teleseminars and then were given the opportunity to purchase the audio and printed transcripts of the teleseminars. Patricia had contacted me mainly because she wanted some advice about the proper pricing of her teleseminar materials. Additionally, she wanted to increase her profits for her products. I took the opportunity to tell Patricia about my new product, “How to Turn Your $28 Book into a $3,900 Information Product” and suggested that she take advantage of a free trial of it. We went on to discuss hot topics about horses. The one that we pinpointed was the subject of selling horses. You'll hear Patricia explain why this topic is so important, especially for horse breeders. We decided that this might be a wonderful Information Product for Patricia to create, because buying and selling horses is a good business opportunity for people – and people are more apt to purchase information about business opportunities. The products that Patricia currently offers on her website  are fifteen audios and their transcripts with experts on different topics. Listen as I reveal some of the strategies that I use on my own website, www.hardtofindseminars.com, and suggest that Patricia follow a similar format. I advise Patricia to take her fifteen audios and give them away for free on her website . Her goal should be to host the website that has the greatest free audio content about horses on the Internet. You will hear me explain that, by doing this, she will begin to build relationships and credibility with people who come to her website  to hear her free valuable audio content. You will hear me explain my own past experiences and what led me to set up www.hardtofindseminars.com in this manner. After she has the free audio content in place, I then instruct Patricia to  create a high end product – a business opportunity so that people can learn how to make money by doing something that they enjoy. One of my ideas is for her to create an audio seminar product about buying and selling horses for profit. I suggest ideas of what the seminar could contain, how to determine which equine experts to interview, and how to obtain the topics to be discussed during the interviews themselves. We even discuss how this main product could be easily rolled into other Information Products. We discuss how to direct people to the high end product through the free audio content or excerpts of the main product that she would offer on her site. Other important components of her product such as bonuses and free consultations are discussed in detail. I show Patricia some examples of how my website  works and the psychology behind how free audios can lead a customer to buying higher end products. You may wish to follow along online as I lead Patricia through some great examples of my free content and upsells that are then offered. This is a great consultation for many reasons. The ideas that Patricia and I discuss can apply to any product and you will also have an opportunity to see exactly how I conduct my own successful site. Enjoy! 25. How To Win At Online Poker Information Product Consult Do you consider yourself lucky at playing cards? Well, whether you do or not, I know that you’ll get a kick out of this interview I did with a gentleman named Drew. Drew is a very experienced player of online Texas Hold'em Poker games. Texas Hold'em Poker is extremely popular all over the world and there are many gambling website s that host games where you can win (or lose) real money. All you need to play is a computer with Internet access and a valid credit card. Drew explains that he now wins more than 90% of the Hold'em Poker games that he plays using a system that he has devised. He has packaged his winning system into an Information Product. Drew got in touch with me because, even though Hold'em Poker is immensely popular, his Information Product is not selling as well as he had anticipated. As such, this interview contains valuable information for anyone about how to better market Information Products. Listen as I prompt Drew to tell me how online Hold'em Poker games work, his favorite games, how much a person can win, and about his Information Product that contains Drew’s secrets for winning at online Hold'em Poker. Topics that we discuss to improve Drew’s sales include: • Drew is undervaluing his product – the product’s price should be higher - Much higher • Perhaps a money-back guarantee should be offered to buyers. • Put more content into the website , such as a good audio to promote the product. • Hire a good copywriter to create a dynamite sales letter or have a professionally created audio infomercial. • Set up joint ventures with other businesses to promote his product. • Include audio CDs as well as the book with the product. • …and many more valuable tips for success. This is such a great consultation because so many marketing options are discussed. You won’t want to miss a minute of it. 26. Singing Your Way To The Bank: Marketing Advice For a Voice Coach Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is, or how much she should charge. In this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing. But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent. Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But it can be done -- and very lucratively too -- if it’s done right. So, I give her ideas on how to: • Know her marketplace and ways to expand on it • Price her workshops and upsell her product • Add more benefit to her product so she can charge more • Use her story and expertise to sell her workshops • Create a website and lead people to it I also give her advice on a photography book she wrote some time ago that she thinks may no longer be marketable. Even though the book’s been out for a while, I give her ways she can add value to it, allowing her to charge more for this existing product. Listen to Rufina’s story. It’s full of creative ways to market and expand on some interesting ideas. 27. How To Turn A Bum Opportunity Into A Money Maker Using The Power Of Voice Nido bought into a business opportunity with a company named Coastal Vacations and called me for advice about how to market his product. Coastal Vacations can be an MLM, but Nido paid $1,300 to become a distributor. He has the rights to sell vacations certificates for $6.95 a piece. The certificate buyer can become of member of the Coastal Vacations club by booking one of several vacations at discount prices. As a distributor, Nido’s responsibility is to sell the vacation certificates. He had some ideas for marketing the certificates to restaurants, schools, and businesses so that these organizations could perhaps give the certificates as gifts to employees or patrons. However, it takes a lot of time and effort for Nido to do cold calling, book appointments if he’s lucky, and to explain the  Coastal Vacations package. Additionally, there are backend costs for Nido, such as a website  and all of those nice brochures about Coastal Vacations that he needs to buy to market his product. As I explain to Nido, the vacation industry is huge and there are many, many places where people can get “free” vacations just like those offered by Coastal Vacations. Listen as I advise Nido to sell enough of the certificates to cover his initial $1,300 investment and then to create his own Information Product – one that he has total control over. As we continue, I come up with an Information Product idea for Nido – interviewing the top ten or so distributors at Coastal Vacations! After preparing and packaging the audio interviews, sell sets to Coastal Vacations who would then sell the audio product to the thousands of current and prospective distributors, promoting the business opportunity. Another option for Nido would be to produce the Information Product and put it on a website  as a download that people would pay for. I suggest a few more interesting marketing possibilities for Nido that he is very interested in pursuing. I think that you will enjoy this consultation with Nido because the material about the creation and marketing of an Information Product can apply to any topic! 28. An Idea Better Than Barbeque Baby Back Ribs Like so many of my other listeners, Curtis was interested in the Allen Miller interview about making a great business out of buying and selling old trailer homes. Unfortunately, Allen never did create an Information Product about the trailer home opportunity. However, I advise Curtis that I have found an information course on the exact same business that he could obtain from me. We discussed a few Information Product ideas that Curtis has. His ideas are sound and you’ll hear me give my best advice about ways to make his Information Products special and unique and why this is of the utmost importance. One of Curtis’ other questions had been about my invisible ink pen manufacturing business opportunity. If you haven’t seen it yet on my website  or listened to the audios I have on the subject, you may want to take the time to absorb the information I have available. Like I advise Curtis, the market is still wide open and in this consultation you’ll hear more on the subject as well as some insider information about some new opportunities to sell thousands of these invisible ink pens. Now comes the fun part! Earlier in the interview, Curtis and I were talking about some of the barbeque shows shown on television. Apparently, Curtis and I share a common passion for barbequing. All of this talk got me thinking about the creation of an Information Product containing interviews with up to twenty of the top barbeque “pit masters” and some of their best barbeque secrets. Curtis loved the idea! You’ll hear my advice about ways to get interviews with the top pit masters, different methods to market and promote the product, and even some joint venture ideas that I came up with to work with Curtis on this mouth-watering opportunity. You’ll even hear a short audio at the end where Curtis updates me on his progress toward making this idea into a reality, along with my advice about how to prepare for great interviews. As always, my advice can be applied to any Information Product, so if you want a fun audio to learn from, this would be the one for you! 29. Consult With Cory A Glass Blowers Information Product Seller Here’s a short consultation that I did with a gentleman named Cory. Cory currently sells two different Information Products over the Internet. He purchased my Audio Marketing System hoping that it would give him the solutions he needs to take his business to the next level. Although Cory’s two products are selling well, he wants to begin to create products that will give him profits of $100,000 or more per year. Cory’s idea to make the big money is to develop a great backend sales strategy – perhaps a multimedia product that includes DVD/video. However, higher ticket backend products for his two current Information Products would be difficult because of the type of content they contain. With that in mind, he would like to begin to create different types of Information Products in more competitive markets. Listen as I advise Cory that, by augmenting his products with good audio, he could build more value into his current products or any new products that he develops. Further, it might be a good idea to build business opportunities into his products since business opportunities often command a higher price than mere information. Here are eight topics that we discuss ... 1) Creating audio from interviews with experts in the field that his product falls within. Included here are reasons why an expert would want to be interviewed in the first place. 2) How audio interviews could become a backend product or the increase the value and price of your front end product when audio is coupled with audio transcripts. 3) The transcripts themselves must become the major contribution to your sales copy. 4) Why niche marketing your product can give you an advantage over your competitors. 5) Why people will pay more for a product that includes audio than for just an eBook. 6) How to develop the best questions to ask your experts during the interviews. 7) How to conduct the interview and be a good listener in order to maximize the content being presented. 8) Advice about how to create different niches for your products. Cory is very concerned about sales copy and would like to know the strategy behind developing the best sales copy possible. You’ll hear some innovative ideas about how to actually use your audio to entice people into reading your sales letter. Additionally, learn the importance of doing your interviews before developing your copy – whether you hire a good copywriter or write the copy yourself. Finally, you will hear the best strategies to maximize your backend sales if you do choose to offer any backend products. Also, learn why asking your customer base what kinds of products they would like to have is of the utmost importance. 30. The Red Hat Lady Story If you haven’t heard of the Red Hat Society yet, you most certainly will – and not just from this recording! The Red Hat Society is an organization of women who believe that there is fun after  50 and that silliness is the comedy relief of life. There are currently over 800,000 members, and that number is growing rapidly. That being said, I know that you will enjoy this consultation that I did with Pam. You will hear Pam give details of the Red Hat Society and describe her small business of selling Red Hat Society apparel online and through Ebay. Although her business is successful, Pam felt that she wanted to develop some kind of Information Product for the 50+ age group of women. She had listened to several of the consultations on my website, www.hardtofindseminars.com, and was hoping that I could help her with some specific ideas for products. Listen as I quickly come up with an idea about creating an Information Product targeted specifically to Red Hat Society members, for example, how Pam could create audio interviews with dynamic Red Hat Society members about their philosophies and how they have fun in the Red Hat Society. Listen to my advice about how to market these audios to different local chapters of the organization and, possibly, to the organization’s national chapter. Pam gets a crash course in creating this Information Product. You'll hear how: • I give Pam a sample list of questions that she could ask her interviewees • How to record the interviews • How to edit the interviews • Ways to make these interviews available to members of the Red Hat Society online We talk about how the market will determine the pricing of the product and how to get lists of names and email addresses of women who would be prospects for future products developed by Pam. The sky is the limit! Pam comes away from this consultation with the determination to develop this unique product. As a listener, this consultation details all of the points necessary to develop your own unique Information Product in a simple, step-by-step fashion. 31. How To Record And Publish Audio Content For Your Website Here's an audio lesson and interviews on how to record and publish web audio. In this recording, I'll explain exactly how you can create audio files for your own website: • The equipment that I use to record my interviews, where you can buy it, and its associated costs. • Additional software that I use to edit my audio interviews, when necessary. • Audio file formats that you need to become familiar with. • How to put your audio files on your website. • An online service that you can use to have all of the “bells and whistles” that my website  has, such as play, fast forward, and other buttons that will add that professional touch to all of your audio presentations. In life we only have two things, time or money. This audio lesson is for you if you have the time to do it yourself. If you have the money, I can do it all for you. There's no secret to having great audios on your website  that play with the click of a button – and it’s not difficult either! 32. Edit, Record, Encode, and Master Nearly Any Form of Digital Audio Including WAV, AIFF, MP3, and More. Whether You're Taking Your First Steps Towards Editing Audio On Your PC, Or You're A Seasoned Audio Engineer Here is the only tool I use to edit my audio recordings and interviews. It's called GoldWave. It's a top rated, professional digital audio editor. It contains so many great features, you will be amazed by all the things it can do: Play, edit, mix, and analyze audio. GoldWave can also apply special effects such as fade, equalizer, doppler, mechanize, echo, reverse, flanger, and more. The program can digitally remaster and restore old recordings with noise reduction and pop/click filters, record audio from cassettes, vinyl records, radio, etc. through your computer's line-in. Record dictation through a microphone, or play dictation back at a slower speed for transcription. GoldWave can make perfect digital copies of audio CD tracks using the CD Reader tool and save them in MP3, WMA, or Vorbis files. It can view a variety of real-time visuals and VU meters, convert files to/from different formats, such as wav, wma, mp3, ogg, aiff, au, vox and even raw binary data. This is the most advanced and complete audio editing program available in its price range. It even includes many features, such as batch processing/conversion, CD reader, and audio restoration filters, that cost extra in other, more expensive audio editing programs.   Try the fully functional demonstration version here at http://www.goldwave.com. I still use the 4 version. The new 5 version is not as user friendly. This is the fastest editing software I have found. 33. How To Get Audio On Your Website And In Your E-mails With The Use Of A Telephone This is by far the easiest way to get audio on to your website. I use it all the time and can't tell you enough what a time saver this instant audio has been for me. If you can use a phone, you can use the software. 34. How To Choose The Right Product To Market This is a consultation I did with a gentleman named Ian from the UK who is a buyer of my Audio Marketing Secrets course. He says that he has a bit of difficulty coming up with the best topics for Information Products and wanted my advice. First and foremost, Ian has a passion for audio and would like to develop an Information Product showing people how to create and sell Information Products using audio – very similar to my own AMS course. His other ideas for Information Products include running a bed and breakfast business and showing people how to buy holiday homes and renting them out for a profit. With Ian’s vast experience with the technical aspects of audio, you will hear me suggest that creating an Information Product showing people how to create and sell Information Products using audio is probably his best idea. I go on to suggest that this one product could lead to the development of a full, high ticket seminar on the subject. You’ll hear us discuss how audio is such a powerful medium. I use Nightingale-Conant as an example of the huge success of audio products because audio is so portable as compared to video or reams of printed material. Also, the number of prospects is immense for an Information Product about how to use audio to either create or augment an existing Information Product. Anyone online who has published a book or an eBook is a prospect. These people would love to turn their book or Information Product into something that they can sell for a lot more money, and using audio is the key. As Ian has been thinking about the development of his product, he has envisioned creating a physical package of CDs, mainly to instill a perceived value. Listen as I tell Ian of my own experiences with selling digital products versus physical products and the reasons why going 100% digital would be the best avenue for any Information Product developer. In terms of web copy, you will hear me give Ian step-by-step instructions about how to develop the best web copy possible. Additionally, I reiterate why hiring a great copywriter is the best investment that Ian could make for his product, even if it costs him what he might consider a great deal of money. We finally discuss my experiences with customers asking for refunds for digital products they have purchased from me. You’ll hear me explain how refunds are directly related to the value that you deliver to your customer. One strategy that I always abide by is to over-deliver by including free audios and other bonuses with my Information Products. Ian has to admit that the extras that I offered were a big reason that he bought my product! So, the product itself has to have the value that your sales copy says it does and it’s imperative that you always over-deliver in order to minimize the number of refunds that will be requested. 35. The Story Of A “Love Guru” Who Uses Audio To Find Mr. Right This is a consultation I did with a woman named Mary Blair. Three years ago, Mary put a website together just for fun that was supposed to help her find Mr. Right. The site became an instant success, and before she knew it, she was doing 3-4 interviews a day with the media. Now Mary wants to help others find meaningful relationships. Calling herself the Love Guru, she’s in the process of using Audio Marketing Secrets to create products that will help single women feel good about themselves and find their Mr. Rights. But she’s got some questions about how to package the audios for her products, how to write a compelling USP, and how to get good testimonials. In this 45-minute interview, you’ll hear my advice to Mary about how she can make the most of her new business. You’ll Also Hear… • Ways Mary can differentiate her business from other Love Gurus – and the compelling USP that will come naturally after that • How long her audio CDs should be – is it the quantity, the quality, or a little bit of both that matters? • Why it’s important for Mary to get a book out there – and suggestions on some quick, easy, and cheap ways to do that • How Mary can negotiate the rights to her interviews without ever having a client sign a paper agreement again • Ways Mary can get great testimonials for her site – even though most of her clients are reluctant to give out their names and stories • Ways she can find good, inexpensive help for her website and her business Mary has already done the hard part by getting herself out there and started. Most people just talk about making products; Mary has actually made them. So sit back and listen to how she’s taken her knowledge of the dating industry and made some exciting products for her site. 36. How To Use EBooks To Find Great Ideas For Your Own Information Product Here’s a special recording for my AMS customers. It’s an interview with my friend, Luis Arauz, about how to create eBooks. Even though I advise against selling e-books, you’ll find this interview extremely helpful for research and coming up with killer ideas for Information Products. Although this particular recording pertains to eBooks, the incredible tools that Luis reveals pertain perfectly to audio Information Products as well. First, Luis explains what an eBook is and the benefits of creating an eBook over publishing a hardbound book. EBooks have really come into their own, and eBook authors are having a great deal of success. As a matter of fact, both Amazon.com and Barnes and Noble have special categories for eBooks. Plus, you will hear about two other websites that sell and market eBooks. If you think you cannot create your own Information Product, you must listen to the resources that Luis reveals in this recording! Yes, you can do it even if you don’t have any experience, but you must be willing to do the research to come up with a hot topic. If you already have a hot topic but need to research it, Luis suggests going to Google Answers. Even if you don’t have a topic, you can browse through the thousands of topics on Google Answers and get some great ideas. Once you find a topic, you can look through questions previously posed by others and answers researched by professionals to obtain valid information. You can also pay a small sum to ask your own question on Google Answers – it would be worth it! Listen as Luis and I navigate through Google Answers and see the amount of information that Google Answers makes available.. You could actually create your own Information Product from the free information that you obtain through Google Answers! Listen to Luis’ idea for partnering up with an ezine author to offer your information to his subscribers. To find a myriad of other websites containing lists and information about free ezines, just use the search term, “free ezine” in your favorite search engine and you’ll have almost too many sites at your disposal. Finding ideas for your Information Product will be a snap! One of the very best marketing research tools at your disposal is the SRDS. Listen as I give an overview of the SRDS, what it contains, and how you can get access it. Learn how newsgroups are another hot place you can do research or find information for your Information Product. And yet another research tool for you to find information is the thousands of online message boards that exist. The possibilities are literally endless! During the interview, Luis also touches on some eBook basics: • The different file formats your eBook can be in (.exe or .pdf) • How to download an eBook from a website   • How to view an eBook downloaded in the .pdf format • Ways to convert your completed eBook to a pdf format I hope that the tools brought forth in this interview will be of help to you in creating your audio Information Product. I’ve used several of these resources for my own research and found that they are priceless. Enjoy! 37. How To Shift Your Strategy To Explode Your Information Product Sales Peter is an internet marketer in Australia. He has created a membership site with about seven interviews with Australia’s top marketing experts. His results have been disappointing thus far,  so he contacted me for advice about how to improve both his website’s promotion as well as his sales promotion. You will hear me talk about my own previous personal experiences with membership sites and how they, too, were disappointing. This is what led me to the philosophy of giving away audio interviews for free. My methodology with regard to the free audio is to educate my listeners and then direct them to niche products that they are able to purchase. One idea that I suggest to Peter is to provide five to ten-minute clips of each of his interviews on his site. Following the clips, direct the listener to a place on the website where they can sign up for a 30-day trial for the remainders of each of the interviews. The way to facilitate sales here is to hire a great copywriter to go through the audio and pull out the selling benefits of the audio interviews and put them on the page where the 30-day free trial is offered. We go on to discuss the expansion of Peter’s business by looking for niche products where there is very little competition. The main point here is that Peter would not need to be the expert. He simply needs to  find the expert and then offer his audio interviewing and editing skills to add value to their existing Information Product as a joint venture. We talk about potentially hungry markets such as parenting and family counseling. I also suggest the development for an Information Product for obtaining quality care for your aging parents because there is a huge void in this area. However, the main idea here is go find a hungry, passionate market that has a real need for information. Selling a business opportunity is always the very best way to go. Since Peter likes the idea of joint venturing very much, I suggest that Peter try to acquire other older products by business gurus and leverage off of that person’s credibility – similar to what I have done with the Arthur Hamel course offered on my site. Peter also really likes the idea of joint venturing with other businesses. We discuss possibly joint venturing with Ebay Power Sellers, adding value to their existing products by augmenting them with audios containing valuable content. Here, you can target the Power Seller’s past customer base with new, enhanced products. This is truly a “twist” to the Audio Marketing Secrets course that you and your brainstorming efforts will benefit from. 38. Discover The Simple, Yet Little-Known Secrets For Creating Your Own Best-Selling Information Product In A Single Evening! Beth may not realize this, and I am not a doctor, but in my opinion, she is borderline OCD. Here is the story. Beth currently works as a bookkeeper for a school system in Georgia. Her personal goal is to have her own business and to work from home. Not only does she like to be extremely busy, but she has two children who will be going off to college soon and would like her business to generate the income that she would need to live the lifestyle of her dreams. The problem is that Beth doesn’t know what kind of business she could develop and make successful. She saw my website, www.hardtofindseminars.com, and my offer for a free 15-minute consultation. She cast her fate to the wind and called me – never expecting that I would return her call. Of course I returned her call, and you are about to listen to my consultation with Beth. You will hear how I ask questions about her business experience, her personal goals, and the income she feels she would need. I then begin to probe about her specific business skills. Beth has been in the business world for many years and has many exceptional skills. However, a few of her skills set off some bells for me: • She loves to teach people. • She loves to learn new software packages forwards and backwards. • She is an expert in the use of Microsoft Excel’s spread sheet product. • Beth is a very rare person because when she sets out to learn software, she reads the manuals cover to cover so that she is able to utilize every feature of the software. Most people either don’t read manuals, or just read enough to know how to accomplish what they need at a particular time. Beth uses Excel in every part of her life. She uses it both at home (for budgets, credit and expense tracking) as well as at her job where she has created Excel spread sheets to track everything about a grant that the school system received from the state. Beth has left no stone unturned in the gathering of state and federally mandated information reporting for state grants. Beth doesn’t believe she is an expert in the use of Excel – but she really is! What’s even better is that she is passionate about using Excel to improve efficiency both in her home and at her job. My solution was for Beth to claim herself as an Excel expert and to create an Information Product that would teach people better ways to use this powerful software product. She could actually train people over the phone from the comfort of her own home. I gave her some ideas of tools available that would help her to do this professionally and effectively. Sounds great – but how would Beth introduce herself to prospects who might have a need for her service? There is always cold calling, but like most people, Beth doesn’t like the idea of cold calling. She would like prospects to call her instead. I advised Beth on exactly how this can be done: • Do research on where the needs for her services are. Determine where the hungry market is. • Find case studies, perhaps on the MS Excel site itself or in a MS Excel online forum, to discover what types of typical problems people are having when trying to figure out how to accomplish a task using Excel. • Look at the indices of books already written by other Excel experts to develop an outline for her Information Product. • Use Google to research the potential markets for her product and service. • Put the frustrations with Excel into a specific format for a sales letter. • I also offered to help her create an audio interview, perhaps with some video, and some  screen shots, that would be part of her sales letter package. • Write her biography and explain why she is the expert that can best help people to solve their problems with the use of Excel. Within this suggestion, I advised Beth to come up with a “catchy” name for herself that people would remember – something like “The Excel Queen.” Yes, it does sound like a lot of work, don’t it? But each step is very, very doable and, in fact, must be done to create a great sales letter/sales message to send to prospects. Once the sales message and a presentation are created, she could test her product/service using a mailing list that could easily be obtained from one of several good sources like the SRDS. The advice that I gave Beth could be used to create any Information Product, so I invite you to not only listen to this consultation, but to pay close attention to the steps I have outlined. You only need to have the passion and a niche product or service to get started. Good luck and perhaps one day I will be interviewing you on your success! 39. The Complete Do-It-Yourself Guide To Making Money Off Of Audio Interviews: A Teleseminar With Michael Senoff I make my full time living off of audio interviews. I am not good at much of anything else, but it’s the one subject I consider myself an expert at. So when I asked my listeners  if there was anything they wanted to know about how I have created my success with audio interviews, I was flooded with responses. In fact, I received more than 250 of them. So I sorted through the replies– got rid of all the duplicates, categorized the questions, and compiled the best of the bunch. And here they are. All 86 of them. What  you are about to hear is my most well organized, comprehensive guide to preparing, conducting and marketing audio interviews ever. I will walk you through the whole process from getting started to building your list and marketing your audios. But because we cover a tremendous amount of ground, the teleseminar runs about three hours. Therefore, I’ve broken it into six half-hour segments, and here’s a rundown of each. You'll also receive a 12-page Teleseminar Notes document that Ben and I used during the actual teleseminar, so you can easily follow along. Please note that all seven sections have been transcribed into one 90-page transcript. Part One: How To Get Started Without Spending Money Most people think you need to spend a lot of money to get started making audio interviews, but nothing could be further from the truth. You don’t even need to be an expert in your field. All you need is access to a computer and a telephone. You can do all your research for free and there’s even free software to help you along. So in Part One, I’m going to explain exactly how to get started even if you have no money or expertise. I’m Also Going To Tell You… • A quick way to tell if there’s a market for your Information Product • What kinds of Information Products make the most money and how to package yours so that it does • What audios get played the most on hardtofindseminars.com • How to find a hungry market just waiting for the next product • The different types of interviews and how to leverage off the expertise of your experts Part Two: Turning Your Hobby Into A Moneymaking Audio Product Whether it’s playing guitar or grooming dogs, you can find experts to interview in any field and ways to make those interviews marketable. But there are some markets that are hotter than others, and in Part Two, you’ll hear how to pick a good one. You’ll Also Hear… • How to automate the selling process and spend less time making more money • The exact equipment I use to record, edit and upload my audios and where to buy exactly what you need • Why you should build a team and how to do it cheaply • How to put your playable audio online Part Three: Getting Experts For Your Interviews Sure, it’s easy for me to get interviews now that I have a site and some credibility, but it wasn’t always that way. I had to land my first interviews too. And the easiest way I’ve found to do that is just to ask for them. People love to talk about themselves and they also love free publicity. So all you really have to do is sell them on the potential your interview could bring to them. And in Part Three, I’m going to tell you some ways to do that, along with… • Word-for-word scripts for landing important interviews  even if you have no credibility or influence whatsoever • How to do phone seminars and save the audio as MP3s • My can’t-fail way to get even the “Biggest of Dogs” to agree to an interview with you • How I get most of my interviews now Part Four: Ways To Build Your List And Attract Traffic To Your Site Making great audios is only part of the picture. Your main purpose is to make a lot of money off of them. And in Part Four, we’re going to start talking about how to do that. One of the best ways is by using audios to attract visitors to your site. Once there, you can collect their contact information and start building a list to market your products to. And in this section, we’re going to talk in depth about how to do that, and also about… • How to use joint ventures to build a list and market your products • How to obtain the rights to the audios you make without formal contracts and without paying anyone • Inexpensive ways to get your information out to the masses • Quick and easy ideas for building a list today Part Five: Getting Ready For The Big Interview I wouldn’t recommend “winging it” in any interview, especially when a little prep work goes a long way. So if you want a good interview, you’ll need to do some research and have at least an outline of what you’re going to say before you ever hit the record button. Fortunately, all of that is relatively easy to throw together, and in Part Five, you’ll hear how to do it. You’ll Also Hear… • The one thing you should never leave out of any interview • How to know what kind of questions your audience will be hungry for • How much of my interviews are usually scripted • The best ways to make your sales pitch at the end of the interview Part Six: All About The Money People are always wondering how many audios it takes to create something of value – and the answer is simple. If you were dying of thirst in the desert and I had an audio that told where the water was, how valuable would that audio be to you? You can make money with just one interview as long as it’s something your audience is thirsty for. And in Part Six, we’re going to go over the best moneymaking strategies I know. You’ll also hear how I make money off my site and how I market my audios. I’m Also Going To Tell You … • How to leverage your audios to make even more money • Proof that audio interviews work • How to create a teaser for your interviews • Ways to use blogging and podcasts to promote your interviews and products Audios are such a huge part of day-to-day life because they’re so convenient. People like multitasking and, unlike videos or books, audios allow them to do that. I’ve been making my living off of audio Information Products for a while now. And in this teleseminar, you’ll hear how you can do that too.
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You are about to have some very powerful money-making ideas in your hands with my How To Make a Million Dollar Per Year Cleaning Offices System. And once you put this material into action, you'll be looking at cleaning stuff in an entirely new way. You'll understand that just about everyone has something that needs to be cleaned. And you can make extra cash part time, easily, and under the radar with this system - you can even build a million dollar per year cleaning business like Matt did. You have some of the best tools available, why would it not work for you? Check back because this will be your Cleaning Central for new and upcoming interviews with cleaning business experts. Here's What You Get ... 1. How I Made My First Million Dollars In The Commercial Janitorial Service Business Matt is widely considered an expert in the office cleaning commercial janitorial service business. He began only wanting to make a residual income, but his dedication, research, and ingenuity grew his business to a lucrative, full time endeavor. Currently, Matt aspires to help other people to start their own commercial janitorial service businesses by giving you an edge on all of the secrets and tricks of the trade that has made him a successful entrepreneur. Matt began his office cleaning service business when he was a 20 year old college student. He did research by reading and talking to owners of successful janitorial service businesses. At one time he considered buying into a franchise, but he made the wise decision to go it alone in order to have total control over his business. In this interview, Matt will give you an in-depth explanation of the pros and cons of being a office cleaning franchisee. In his research, he found that the office cleaning market was wide open, and he decided to take advantage of that. Starting his business required a small investment of about $1,000 for the supplies he would need. To begin his marketing, he got out his trusty White Pages and, starting at “A” began cold calling his target type of business – “a code and key account” – which he explains in this fantastic interview. By the time he got to the letter “L” in the White Pages, he had enough accounts to keep him busy more than five days a week! Here are some important things you will learn in this office cleaning interview . . . • How you can start an office janitorial service business with virtually no equipment and a low investment. • How to qualify your prospects. Who is your ideal customer? What businesses should you stay away from? • How to do cold calling to your target office cleaning businesses. • What to say to the decision makers of offices to get an account fast. • How to conduct yourself during your first interview with a prospect, and subtle things you can ask or do to impress the decision maker. • How to present your office cleaning company’s USP. • How to appear more professional than other office cleaning services. • Follow-up techniques with your prospects. • Pricing formulas and strategies. And the profit margins that you can expect. • Ways to dramatically grow your office. • …and much, much more! Matt eventually sold his office cleaning company to a large conglomerate in order to spend time with his ailing mother. He then went to work as a Vice President for a carpet cleaning and chemical equipment company handling all aspects of seminars for people who wanted to start their own businesses. He helped to realize huge profits due to his work in developing a complete turn-key course on carpets and carpet cleaning. Now Matt is ready to help you start your own janitorial service business. Matt’s course is will help you start your business with a small investment, and his system will give you several short cuts to getting as much business as you want. If you want to be your own boss and are willing to work hard, you’ll be able to use Matt’s expertise to create a booming janitorial service business. Don’t miss this fact-filled interview that could change your life! *** BONUS PART THREE MATERIALS *** To help you kick-start your own cleaning business fast, we're including several of Matt's own marketing materials to give you a head start. You'll use these templates and customize them for your own cleaning company and YOU'LL BE IN BUSINESS!  As part of your bonus materials, you'll get an incredible tool that Matt used to grow his cleaning business into a million dollar enterprise, "How to Buy Facility Maintenance and Janitorial Service: A Commercial Buyer's Guide." Consider this tool as your silent salesman. It's a 13-page masterfully written document which is a consumer's guide to hiring the right janitorial and cleaning service. It will set you apart from the rest. It covers critical information that your prospects need to know to be able to choose the proper cleaning service. For example, in this buyer's guide your customer will learn the following: • 6 misunderstandings about janitorial, facility maintenance, carpet and floor cleaning procedures and companies. • How to avoid 4 costly cleaning and facility maintenance rip-offs. • 15 questions you should ask when interviewing a prospective facility maintenance and janitorial service provider. • 9 mistakes to avoid when choosing a janitorial service provider. • 7 steps to selecting the right facility maintenance, janitorial, carpet and floor cleaning service for your building. After your prospective clients read this guide, they will be in a better position to know the differences in janitorial and cleaning companies, and will learn how to identify low-ball non- trained services from the well-qualified, professional and highly trained customer oriented cleaning service. By offering this personalized consumer's buyer's guide to prospective customers you'll easily outsell all the competition. I guarantee you that no one else is providing this kind of valuable information upfront to perspective clients. Feel free to modify this information to fit the type of cleaning service you'll be providing. You'll have this guide in a Microsoft Word document ready for editing as soon as you place your order. Free Buyer's Guide Sales Letter Templates You'll also receive three one-page sales letters in Microsoft Word designed to generate interest for your personalized consumer's buying guide to janitorial cleaning services. You'll use this letter either by mail or via a flyer distribution service to distribute your information to offices in your targeted cleaning area. This tool is another automated sales tool and proven client generator. Janitorial Buyers Guide Cover Page This is a cover page template for the buyers guide that will be going out to a specific business. The personalization of the buyers guide will make a strong impact on your potential prospect. "Thank You" Letter to Include With Buyer's Guide Proposal Sample You'll want to include a simple thank you letter when you mail or personally deliver your buyers guide. This additional courtesy and personalization will help you stand out from the crowd. Customer Referral Tracking Form Once you've established an account, asking for referrals will become an efficient way to grow your cleaning business. Use this tracking referral form to collect referrals from existing clients for new potential customers. If you can start working off referrals, you'll never have to cold prospect again. Customer Testimonials Template This is a word document you'll want to use as soon as you start collecting happy customers. Be sure to include each one of your testimonials on a sheet like this one  to send out with your consumer's janitorial service buyers guide. Sales Lead Analysis Form This is a great tool to take with you when you are meeting with a potential customer. It will allow you to make notes of all the potential services your customers need. If you are as busy as Matt became when his business exploded, you'll need to write down specific notes on each one of the clients that you visit. And this is the perfect form to keep you organized. Matt's Six Best Flier / Postcard Lead Generators Here's a collection of Matt's prized and most effective client generators in the form of a flyer or postcard. They are quick, powerful, and humorous messages that remind potential prospects about their cleaning problems. Each is designed to generate a call for potential cleaning account. Distribute these by paying a flyer distribution service or test them in your local area with a small mailing campaign. You now have a tool to use for generating new and ongoing clients without physically knocking on doors. You'll be able to grow as fast or as slow as you want by controlling the output of these client generating letters. You'll get the following flier lead generators: •  "Who Cleaned the Office Last Night?" Flyer and/or FAX Sample •  Before and After Cleaning Photo/Information Flyer Sample •  Clever Dog Flyer •  Clever Head Up The But Flyer •  Clever Headless Flyer •  Clever Freak Out Flyer Window Cleaning Customer Acquisition Letter Here's a great letter that you can mail to generate new window cleaning clients. Keep in mind that a simple window cleaning client can turn into a full office cleaning client. You can test this letter by using a flyer distribution service to distribute your information  to offices and homes in the area. If you were to pay postage, you'd pay about $.50 per letter, but you can save money by using a flyer distribution service. You can distribute each one of your letters for about $.10 each. If you can make this letter work in your area, this will become a valuable customer acquisition tool. 2. How A Crippling Back Injury Forced A Canadian Man Into Making $250,000 A Year Cleaning Offices All From Bed With The Use Of His Local Newspaper, His Brain, And A Brown Cordless Phone This is a conversation with a very interesting business owner. He has been making a fortune in the office cleaning business. He solicits office buildings and businesses that need light office cleaning 2-5 days a week. He acquires long- and short-term contracts with these businesses and finds contract cleaners to clean and manage the accounts. He claims you can have multiple cleaning accounts within weeks for a start-up of less than $50. You can get others to do the dirty work and you keep 40% of the gross sales. He has done it over and over again and wants to let you in on this business. Hear how I grilled him about this venture for over 50 minutes so you can get an inside look at this often overlooked money-making opportunity. I know you will enjoy this talk. Enjoy! Start your own Office Cleaning business today. 3. How To Make Fast Cash Washing Windows With No Sales Skills, Training, Or Experience Necessary Believe it or not, you can start making fast and easy money today just by washing windows. And because you're working for yourself, you can pick and choose what clients to take, what schedule to work, and how much you want to charge. And in this interview, you'll hear exactly how to get started from a professional window washer named Howard. Howard's been doing this for decades, so he knows all the ins and outs of the business. According to him, you can easily make $1,000 a week right away without any special skills or extensive training. In fact, all you really need are a few janitorial supplies and a good attitude and you're ready to start making some seriously easy cash. Key Points From The Interview: • Exactly what supplies you'll need to get started and where to get them • Step-by-step directions on how to land your first window washing gig today - and start making money before dinner! • Ball park estimates on how much to charge per job - if you know the going rate you can avoid pricing yourself out of the market. • The difference between commercial and residential clients - and which may be the easier and more lucrative way to go • What to do if a business tells you they already have someone washing their windows - 80% of Howard's commercial clients have told him this - and he landed the job anyway! • All about the formalities of owning your own business - including insurance, tax IDs, and obtaining a fictitious business name Have you ever heard the saying, "I don't do windows"? It's a popular saying because many housekeeping companies are already so busy with the rest of the house that they don't have time to bother with the windows. So, this is a huge untapped market where demand for quality, reliable window washers significantly outweighs the supply of them. In this interview, you'll hear me call businesses to test out Howard's tips on how to land window-washing gigs, and you won't believe how easy it is. After only a couple of minutes, I had several deals in place with housekeeping companies that promised to send me their customers who need their windows cleaned. And if you follow through on the simple things, like showing up on time and doing a decent job, you're going to have no problems in this industry making easy and fast cash while you set your own schedule and rates. So if you're tired of clocking in at your nine-to-five, or if you just need some quick and easy cash, give this interview a listen. 4. How To Make Money Off Your Expertise… Without Ever Stepping Off The Couch Tim Vickers knows how to clean. He’s been in the janitorial business for more than 20 years, so he knows where to find dirt, the best products and methods to clean it, and how to do it in the fastest way possible. Problem is, he doesn’t want to do it anymore. He’s getting older (and wiser), and he knows it’s time for him to figure out how to make money off his expertise… without breaking his back. Tim’s been thinking about making an audio information product, and he’s come to me for advice on how to do it. The good news is, with his knowledge he can easily teach anyone how to set up a cleaning business for cheap, and out of the trunk of their own car. But I think his best bet is to build a business that sells cleaning accounts to cleaning companies. In other words, all he has to do is hire canvassers to close cleaning accounts, then hand those accounts over to other cleaning companies –all while enjoying a monthly percentage off the deal. And in this audio, you’ll hear exactly how to do that, along with a “bonus” guide from Tim on how to clean like a “clock” to save time, money and hassle. You'll Also Hear... • Everything you need to get started in the cleaning business for under $300 – and how to grow that business so you can possibly retire after only five years. • The main reason prospects switch their service providers – and how to cash in on it. • A step-by-step look at the effective (and almost sneaky) way Tim gets his accounts – the script he uses when he knocks on a business’ door, how he sells them without really saying a thing, and how he writes up his proposals. • The four best products you need in your home  because they clean in half the time with half the effort. • A quick-start guide to selling business accounts – how to find quality canvassers, and how to find companies to sell those accounts to -all from the comfort of your couch. • The art of hiring workers on craigslist – from placing an ad to spotting flakes before you hire them. • “Real-life” examples of how to shortcut the writing process on your next e-book. • The one place most people waste time cleaning that doesn’t need to be cleaned – and the three areas most people overlook (check your own home… and see). Everybody’s got something they’re good at. Whether it’s cleaning, cooking, painting houses, or juggling – you can make money off your expertise, and you don’t have to kill yourself doing it. You just need to know how to make money off your know-how. And in this audio, you’ll hear all about it. 5. $7 Into $5,000 A Month Washing Windows . . . Using Lessons From Just One Of My Interviews Nineteen months and 3 days ago, Jeremy was unemployed and looking for ways to make fast cash. Although he’d dabbled in marketing consulting, he’d never really gotten things off the ground, so he needed something to fall back on, and quick. He found exactly what he was looking for after listening to my interview on window cleaning. He immediately got off the couch, went to the 99-Cent Store, and for less than $10, was knocking on doors and landing clients. But it wasn’t until he started incorporating joint ventures into his marketing plan that he really started seeing serious (and easy) money. And in this interview, you’ll hear exactly how he took that initial $7 investment and grew it into a thriving business. Now, he’s at the point where he’s thinking about selling his company, taking on a partner, or getting back into consulting. But no matter what happens, he knows he’ll always have a skill he can fall back onto if he ever needs to make fast money again. You'll Also Hear... • The free and easy way Jeremy trained himself to develop a professional window-cleaning technique, and the “almost magical” products you can get that will have you doing an expert job your first time out. • The one deadly mistake Jeremy says he used to make with his sales pit • All the details about the joint venture that changed Jeremy’s life – how he approached the largest window cleaning business in his area and exactly what he said that got the giant to throw him more jobs than he could handle. •The word-for-word script he uses to land clients now. • Jeremy’s pricing structure per window, and what he averages per job – along with an easy (maybe even sneaky) trick for landing repeat clients as soon as your first job is finished. • Two can’t-miss ways to scout out the kind of big-money companies that can afford to do joint ventures with you - and 3 reasons why they’ll be more than happy to. • How to find out if you’re accidentally cutting yourself out of your own joint venture deals - nothing is worse than getting everything set up and then not getting paid on the job – and the one simple $5 trick that will make sure that never happens. • A quick cure for what went wrong with Jeremy’s marketing consulting practice using secret techniques straight from the HMA system. When it comes to entrepreneurialism, whether it’s window cleaning or consulting, the most important thing is taking action. If you get off the couch and are consistent, it won’t take long to build a nice little business. Jeremy built his window cleaning business right off the bat without spending a dime on advertising. And in this audio, you’ll hear how he did it, and how easily you can do it too.
37) World's Greatest Ads Transcripts
Here's An Easy Way To Improve The Response To Your Ads.  These Aren't Just Any Old Ads Either. This Is 527 Of The Most Powerful Editorial Ads Ever Written. You'll Get The Transcribed Ads From Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem, And Hundreds More. This Is The ULTIMATE TYPED OUT SWIPE FILE! All A You Need To Do Is Highlight Copy And Paste These Ads In Order To Apply Them To Your Business Promotions. Each Ad Has Been Painstakingly Typed Out In Microsoft Word. Each Ad Is Formatted And Then Organized By Number And Title. And Now You'll Own All 527 In A Neatly Organized Collection For Only 7.6 Cents Per ad. And As A Final Bonus, I'll Send You A Link Where You Can Look At The Original Ads That These Transcripts Were Taken From. They Are All Online In A Searchable Database That You Can View Up Close And Really Study And Analyze Each Individual Advertisement. Here's What You Get ... 1. 17 Appliance Advertisements From Companies Like Frigidaire, Lennox Industries, And General Electric • Ideas That Work For People • Afraid Of Electric Blankets? • Best Looking Haircuts In Town For A Dime • The Truth About Television Picture Tubes • Any Second Class TV Citizens In Your Family? • Bathing Without Beating…A Better Way To Wash Clothes! • Home Heating Magic That Saves Up To 20% On Fuel Bills • Food-Keeping Without Frost Is Here Now From Frigidaire • Do Today's Complicated Appliances Make Your Housework Easier? • What You Should Know Before Buying Any Automatic Washing Machine • Free-Clean Air, Big Bonus Of New Lennox Whole-House Air Conditioning • No Frost…Even In The Freezer In Frigidaire Frost-Proof Refrigerators • New Frigidaire Refrigerators Eliminate Frost, Even In The Freezer Section! • A Brand Name Alone Is Not Enough -- It Takes A Local Comfort Craftsman Too! • New Frigidaire Frost-Proof Refrigerators Eliminate Frost, Even In The Freezer 2. 55 Automobile Advertisements From companies like Ford, Texaco, And BF Goodrich • Think Small • MY Farewell Car • A Real 1913 Car • Each A Lucky Car • What An Engine Did • If I Bought A Car • REO The Fifth $1,055 • How Will Your Car Be Built • The Tale Of Goodyear Tires • Better Tires - Better Sold • A Wonderful Business Story • The Car That Marks My Limit • Nylon That Was Made To Run! • A Big Step Closer To The Perfect Car • The Tire That Proved Good In A Pinch! • Oil Changes…Necessity Or Sales Gimmick? • Why They Call This The "Pattern Of Safety" • Will A Real "Dream Car" Ever Be Designed? • He Staked His Life On A Tire He Helped Build • Chalmers 1913 -- Made In The Chalmers Shops • Do You Own Your Car…Or Does Your Car Own You? • Overland -- How To Make An Automobile Valuation • The More You Drive, The Less It Costs Per Mile! • Goodyear No-Rim-Cut Tires Cost Nothing Extra Now • Why Some New Cars Get Old Before Their Time • The Fish That Swam In A Stream - Of Heavy Traffic • Should A Car's Engine Be In Front Or In The Rear? • Hudson Six - 40 -$1550 -- The Class Car Now At Top • Does Your Family's Care Have The "Line Of Safety"? • Boston To New York -- 231 Miles…On Four Blown-Out Tires • Some Things You Should Know About The New Economy Cars • Texaco Invites You To Write A Prize-Winning TV Commercial • Up To 9 Miles More Per Gallon! Up To 20 More Horsepower! • Studebaker - The Automobile With A Reputation Behind It • When And Where A Car Driver Should Be An Outright "Crank" • The Midas Muffler Man And Our Unforgettable Fishing Trip • How Motorists Can Enjoy Extra Fun And Convenience At "Bargain" Rates • The Year My Classic Stutz Was New, Miniature Golf Was The Big Sensation • More People Are Talking About This Fine Car Than Any Other Car In America • When My Classic Packard First Ran, The Happy Warrior Was Running For President • Do You Judge A Play By The Price Of The Ticket Or By The Performance You See? • The Year My Classic Locomobile Was New, One City Still Had Horse-Drawn Fire Engines! • Note How Goodyear Dominates In Every Street -- You Can See That Men Prefer Them • The 1912 REO For $1,000 -- A Temporary Price - Made To Learn If This Price Can Be Profitable • What Should You Look For In A Winter Oil?  Check These Five Important Points If You Want Complete Protection. • Which Gasoline Should I Use - Regular Or Special? -- The Answer Depends On The Make, Model And Condition Of Your Car. • Let's Build 1,000 New Cities!  In The Next 20 Years, The Trucking Industry Can Help Us Solve The Pressing Problem Of Overgrown, Overcrowded Cities • Yuma To Phoenix 204 Miles…On Four Blown-Out Tires!  New Goodyear Tires Make Roadside Tire Changes Practically Unnecessary After Punctures Or Blowouts • Your Last Chance To Get A Hudson This Year - In Some Sections They Are All Are Gone - In All Others, Only A Few Are Left • It Is Easy To Make Advertising Claims For Cars; But To Make Cars That Will Make Good The Claims Is Hard. 3. 77 Book Advertisements From Companies Like Executive Research Institute, Greenland Books, And Information, Inc. • A Sensation! • How To Avoid Lawyers • Instant Relaxation! • World's Easiest Yoga • Safe Advertising • She Sells Youth! • How To Buy Money…Cheap! • World's First Spot-Reducing Diet! • How To Stay Young 'Till 90 • How Fortunes Are Made In Advertising • You Are Twice As Smart As You Think! • I Found A Crazy, Lazy Way To Reduce! • Is This Offer Too Good To Be True? • Why Models Stay Young 'Till Sixty! • Now! Turn Your Mind Into A Mental Magnet! • How To Eat Your Way Out Of Fatigue! • How To Live To Be A Hundred! • Miracle Fat-Burning Foods • Mr. Advertiser, What Does This Mean To You? • Natural Face Lifting By Exercise! • Secrets Of Eastern Super-Men Revealed To West At Last! • At Last!  A Plastic Surgeon's Diet! • Why Was Their Average Guess Six Times The Actual Price? • How To Stroke Wrinkles Right Out Of Your Face! • I'll Make You A Mental Wizard In One Evening! • Thirty Books Bound In Genuine Limp Leather- Only $5.75 Book Rack Free • I Don't See How You Can Do It -- Greatest Bargain Of My Life • What's The "Book Of The Month" This Month And Why? • Six Books For The Sick -- What I Learned After 30 Years • How To Increase Your Child's Test Grades • Give Me One Evening And I'll Give You A Push-Button Memory • Let This Machine Work On Your Mind For On Evening • A New Lord & Thomas Book - Clever Maneuvers - Strategy In Advertising • Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want! • Follow These 3 Simple Steps, And Begin Your "Middle Years" At 70, 80 Even 90! • Doctors In Sweden Say There IS A Cure For Arthritis • Has This Man Developed The Power To See Into The Future And Control His Own Destiny? • $2.98 For All These 30 World's Greatest Masterpieces - Bound In Flexible Redcroft • How To Defend Yourself Against The Human Parasites Who Want To Rule Your Life! • How To Make Up To 13.5% Or More On Your Savings - All Fully Insured • Lose As Much Weight As You Want - Lose 20-50-60-80 Even 100 Pounds • Strategy In Advertising - The Climax Of Salesmanship-In-Print • Telling Men How To Make Money - The Advertising Agent Of Today • Now! Stretch Your Way To A Beautiful Body In Exactly TWO Utterly Delicious Minutes A Day! • Take Food, Not Medicine, If You Suffer From Any One Of These Ills! • Automatically Brings You Anything You Desire… • Now! Automatic Learning With: The Information Machine • The Seven Deadliest Crimes Against Yourself -- Are You Guilty Of Any Of Them? • The Springtime Of A Woman's Life Should Begin At 55 • Now! The World's Greatest Minds Force-Feed Their Knowledge Into Your Brain - Automatically • Don't Pay One Penny 'Till This Course Turns You Into A Human Computer! • Turn Yourself Into A Learning Machine • Turns Up Your "Digestive Furnace" And Burns Flab Right Off Your Body! • You Can Get Almost Immediate Relief From Aches And Pains All Over The Body! • One Time Only Price Slash!  Save One Full Dollar On This One-Time-Only Offer! • You Can Make Your Face Look As Though Time Was Running Backwards! • You Can Manage Almost All But The Most Grievous Illnesses Entirely By Yourself • You Will Lose Up To 100 Pounds Per Year And Never Gain An Ounce Of It Back! • Your Body Is Twice As Young As You Think • Your Nerves Can Cure Themselves Once You Learn How To Desensitize Them, This Doctor's Ingenious New Way • 60 Books - Bound In Leather Shipped-Free For Inspection - Only $1.00 Down After 5 Days If You Keep Them! • How Can This Incredible Offer Be Made?  And Why It Is Made? And Interesting Experiment In Human Nature • An Offer That May Never Be Made Again - Why We Have Been Willing To Lose Money On This Introductory Offer - And Why It Must Soon Be Withdrawn • Read Below Why This Hard-Hitting Volume Has Racked Up The Incredible Sales Figure Of 225,000 Copies Of Sold In America Alone! • Use Your Newspaper To Boost Your Child's Grades - Five Minutes Every Sunday With This Paper Could Be One Of The Greatest Gifts You Will Ever Give Your Youngster • Read Below Why This Hard-Hitting Volume Has Racked Up The Incredible Sales Figure Of 225,000 Copies Sold In America Alone! • Hollywood Plastic Surgeon's Amazing New Book Show How Any Woman Over Thirty Can Look Years Younger, Pounds Lighter In Ten Short Days! • Is It Possible?  An Automatic Income For Life Of $20,000…$50,000…$100,000 A Year…Without Working…From A Business That Runs Itself! • Any One Of These "Smart-Money Secrets" May Make You $20,000, $50,000 Even $100,000 This Year Alone • Now, A Blunt Promise By An Eminent Dermatologist: Every Cell Of Your Face Has A "Clock" In It! Here's How To Wind Those Clocks Backwards! • Now, A World-Famous Physician, Who Treats Some Of America's Leading Celebrities, Says Forget About Drugs And Realize That Food Is Your Best Medicine • Throw Away Your Pillow - And Wake Up The Next Morning Looking And Feeling Up To Ten Years Younger! • World's First Effortless Exerciser! Perfected By A Leading Physician To Give You A New Body And A New Heart In Just Two Easy Minutes A Day • You May Suffer From This Secrete Sickness That Makes Millions Of People Weak And Weary All Their Lives • If You're Over Thirty This Is The Best Exercise You Can Do For Your Face, Your Body And Your Heart! 4. 29 Problem Solving Chemicals Advertisements From Companies Like Monsanto, Union Carbide, And Dupont • The Thick Suds Myth • Rust Can Be Stopped! • Whiteness By The Spoonful • It Turns The White Back On • Revolution In The Laundry Room • The Case Of The "Invisible Sandwich" • The Greatest Wastemaker Of Them All! • New House Paint That Lasts 50% Longer! • Are You Spending Too Much On Grass Seed? • The Story Of The First Foolproof Lawn Food • Why The Zippo Man Spent $300,000 On This Tiny Wheel • Science Restores Softness To Wash-Hardened Fabrics • New Miracle Rinse Restores Softness To Wash-Hardened Fabrics • Paint Blister Problem 90% Solved With New DuPont Lucite House Paint • The Invisible Plastic-Glass Sandwich That Rides Between You And Danger • Crabgrass: How The Agrico Lawn Plan Helps You Wipe It Out Once And For All! • Unknowingly Millions Of Women Use Cleansers That "Eat Away" Luster Of Porcelain Sinks And Tubs • The Incredible Story Of The Zippo Lighter - And A Man Who Believes A Lighter Should Work Forever • Complexion Care For Apples - Bigger And Better Fruit Is Yours…With Good Looks That Are More Than Skin Deep • They Took The Odor Out Of Ammonia And Created A New, Pine-Fragrant Formula That Is Changing The House Cleaning Habits Of American Homemakers • The Sayville Story: Science Wins A 42-Year Battle Against Weather - The Story Of The Struggle To Develop A House Paint That Will Last Years Longer - Under All Weather Conditions In The U.S.A. • New Wonder Chemical Prevents Crabgrass, Let's You Re-Seed The Same Afternoon - Ortho Kleenup Eliminates Delay, Gets Lawn Off To A Flying Start • Sciences Makes Wash-Hardened Fabrics Soft And Fluffy Again - New Washday Miracle Amazes Housewives • Microphotos Show Most Of Today's Speedy Cleanliness "Bite Into" Luster Of Porcelain Sinks And Tubs - Photographic Evidence From United States Testing Company, Inc. • Your Home Can Be Stunning, Thanks To The New Book Of Color Harmonies - Now You Can Have New Rooms In A Day • This Big Can Of New Zippo Fuel Gives You An Average Of 38% More Lights For Your Money Than The Leading Brand 5. 13 Clothing Advertisements From Companies Like Coats & Clark, Burlington Industries, And Pellon • New Bra Made For Real Live People • How To "Chill-Proof" Your Children • The Ice Follies Most Punished Perform • A Candid Look At Your Big Fall Investment • How To Keep Warm In A 90 Degree Heat Wave • How An Amazing New Kind Of Cloth Saves You Housework Time • On The Subject Of Walking…Men Talk More, But Women Walk More • An Easy Key To Watch Buying -- Selecting A Good Watch For Your Money • Words Of Wisdom For The Sports Enthusiast From Eddie Shipstad Of Shipstads & Johnson • The Shoe That Changed America's Habits -- How One Shoe Took A Load Off The Country's Feet And Started A Whole New Kind Of Footwear • The Prize Catch In Comfort -- A Revealing Insight On Clothes By A Man Whose Leisure Hours Lead Him To The Great Outdoors: C. R. Smith, President Of American Airlines • There's Pellon Inside -- How One Basic Invention Sparked More Than 1000 New Users  In Less Than 7 Years 6. 97 Food Advertisements From Companies Like Kellogg's, Quaker Oats, And Pillsbury • Diet And Enjoy It… • How Big Is An Egg • Run, Run, Run…But Where? • Have You Outgrown Fun? • Ask Your Doctor • The Beverage Of Health • Purity Is Supreme • Perfection Of 50 Years • The Home Beer • A Good Town To GROW In • The Little Fellow Can Succeed • Infection Fighters In Your Blood • New Idea Adds Fresh Appeal • What Is This Milk That Whips? • The Day I Switched To Instant Tea • You May Be Younger Than You Realize! • The Gift From 93 Million Miles Away • The Day Charles Laughton Roared At Me • Is It Getting Worse Night After Night? • Strange How We Sin Against Ourselves! • The World's Most Remarkable Fruit • How Instant Iced Tea Changed My Mind • White-Collar Workers: Watch Your Weight! • The Weight-Control Law That Works Both Ways • Feel "Guilty" About Your Appetite? • The Milkmen Who Weren't Satisfied With Milk! • Are Our Teenagers Risking Their Health? • A Revolution In Bread…And Your Health • Your Child And The Psychology Of Variety • When The "Ball Of Fire" Starts Cooling Off • Does Your Food Cost Too Much? • They Work To Help You Keep Young • The Weight-Control Law That Works Both Ways • What Americans Taught Me About Iced Tea • 53 Cookbooks Later I Switched To Instant Tea • It Pays To Increase Your Cereal Word Power • Ever Feel Like Trading Yourself In For A New Model? • The First And Only 100% Pure Tea In Instant Form • Why You Have Always Been Right To Like Hot Oatmeal For Breakfast • Sensible New Approach To Weight Control - You Eat The Foods You Like • Protein For Breakfast In A Delicious, New Ready-To-Eat Cereal Form • A Private Eye's View Of TODAY'S YOUNG MOTHER • Torture Chamber For Tea And The Wonderful Secret It Revealed! • Protein! Why Protein Answers A Problem Of Teen-Agers • Discovered: A Granulated Sugar Substitute! • This Remarkable Food "Remembers" When Modern Diet Forgets • Remarkable Food Helps People Over 40 Enjoy Vibrant Living • How This Remarkable Food Eases Dieters' Fatigue • New Nutrition Insurance For Hit-And-Run Eaters • The Secret Of Mrs. Rudkin's New Stuffing • Why Do So Many People Sage Before The Day Is Over? • America's Favorite Food - Today's Economy Meal • An Inventor's Dream Gave You Weighing Accuracy At Home • Quicker Way To More Turkey Flavor… And More Meat • This New Chiffon Ice Box Pie Mix Needs No Baking • A Twilight Story  About Puffed Wheat • Where Children Are Fed With Oatmeal • My Dear These Surely Are Van Camp's • How Much Of This Difference Is Due To Oatmeal? • I Told My Mother-In-Law A Thing Or Two And You Should Have Seen Her Face! • How Wise Is Your Body?  A Special Health Message From The Florida Citrus Commission • From Carnation-Delicious New Nonfat Way To More Protein, B-Vitamins, Minerals! • Some People Say We're Old Fashioned - We Still Think It's Necessary To Trim Vegetables By Hand • Here's One Fruit I Encourage My Children To Eat Freely - A Doctor Laughs Off An Illusion • The Truth About Meat - Most Important Food In The Human Diet • How Much Does Nourishment Weigh? Here's Morning Food That's Light In Everything But Nutrition • The Tiny Explosion That Shook A Giant Industry • How To Get More Out Of Life • The Tastiest Ocean Treat From Gloucester - Plump, Tender, Juicy Chicken Salt Mackerel Fillets • Doctors Of Two Nations Agree To The Benefits Of Beer • All America This Week Helps Itself To Puffed Grains -- Full Size Package Free At Your Grocer's • To Open-Minded Women - And The Men They Like To Please • Scientists - Not Chefs -- Why No Other Kitchen Anywhere Can Match A Van Camp Creation • Your Way • The Ladies Lead By Nearly 2 To 1 -- Nationwide Research Reveals That Almost Twice As Many Women As Men Are Overweight. • Don Mcneil! ABC Star Tells How "We Squeezed…And Squeezed…And Squeezed, And They Still Laughed! • Quick-Cooking: New Milestone In Food Canning -- Big Step Forward In Processing Of Corn Saves Fresh Flavor, Color And Vitamins • Cincinnati Housewife Comes Out Of Hiding - Overweight All Her Life, Frances Scheuerman Uncovers A Beautiful Figure And A New Lease On Life. • America's Most Shocking Eating Habit - An Interview With Dr. Herman N Bundesen, A Leading Authority On Public Health • The Food That Is Breaking America's Laxative Drug Habit -- Constipation Caused By Lack Of Bulk Can Now Be Ended Without Pills Or Medicines • How To Overcome Constipation Without Pills Or Medicine -- Millions Rely On This Good Food Way To End Irregularity Caused By Lack Of Bulk In The Diet • Ten Million Compliments To The Cook - How An Ohio Mother Taught Her Sons An Appreciation Of Fine Foods That Inspired A Fabulous Business • Special Diets Are Not Necessarily Problem Diets -- When Ulcers, Hypertension, Sensitive Stomach Create Diet-Menu Problems - Cream Of Rice Offers Dozens Of Ways To Brighten Meals • The Importance Of Granulated Rice In Special Diets -- If Your Problem Is Food Alelrgy, Ulcers, High Blood Pressure Or Sensitive Stomach, Please Read This: • The Importance Of Granulated Rice In Special Diets -- If Your Problem Is Food Allergy, Ulcers, High Blood Pressure Or Sensitive Stomach, Please Read This: • Granulated Rice High On The List Of Special Food Diets -- If You Have A Diet Problem Caused By Ulcers, Hypertension, Food Allergies, You'll Be Glad To Know About Cream Of Rice • Gentle Answer To Many Special Diet Needs -- People With Diet Problems Caused By High Blood Pressure, Hypertension, Ulcers, Food Allergies Are Finding Help In A Food As Old As Civilization • Special Diets Are Not Necessarily Problem Diets -- When Ulcers, Hypertension, Sensitive Stomach Create Diet-Menu Problems - Cream Of Rice Offers Dozens Of Ways To Brighten Meals • How The Accident Of Pouring A Cup Of Water On A Fine Cake Batter Created The New "Cake With Sauce" -- Py-O-MY Puddin' Cake Mix • Hidden Hunger For Vitamins -- It Can Make A Tremendous Difference In Your Health And How You Feel • Raise A Healthier Family -- Research Shows How You Can Help Your Children Avoid Many Childhood Ailments • Earn More - Weigh More?  51.4% Of All Americans In The $5,000 And Over Income Group Are Concerned With Overweight • What's The Difference Between Appetite And Hunger?  What Makes Some People Crave More Food Than Their Bodies Can Use Up? • Are 60 Million Overweight Americans Passing Up The Simplest And Safest Reducing Plan Of All?  "Fact" Diet Succeeds Where "Fad" Diets Fail! • How Cereals Like Wheaties May Actually Help You Live Longer!  Use This "Fats-In-Food" Counter Now On The Back Of Wheaties Packages • Food Shot From Guns!  Noted Scientist Explodes A Hundred Million Food Cells In Every Grain Of Wheat And Rice 7. 99 Health & Beauty Advertisements From Companies Like Proctor & Gamble, Lever Bros, And Revlon • Make This Test • The War Against "Staph" • Battle Of The Beards • Only Two To A Customer • New Hope For Dry Skin • It Came Without Warning • How Tension Taxes Your Body • The Bright Look Of Health • 2,864 Failures Came First • fluorides For Healthy Teeth • Eyeglasses: New Status Symbol? • How To Rinse Away Your Blackheads • Are You A Fatalist About Cavities? • Now It's Easy To Stay On Your Diet! • Problems A Girl Faces On Becoming A Woman • Telfa New Mercy Dressing For Wounds • What Today's Woman Knows About Herself • The Mistakes That Ruined Millions Of Teeth • The Dental Clinic That Never Filled A Cavity • As The World Changes So Does The Woman • Are You Trying To Keep A Man On A Diet? • Infant Mortality An Alarming Problem • What To Do When Something Gets In Your Eye • Do You Get More Than Your Share Of Cavities? • Teen-Age Confusion About Vital Feminine Facts • Sleepy Away The Creeping Signs Of Age-Glamorously! • Imagine! Me Not Taking Proper Care Of My Dentures! • Troublesome People .. Are They Worth Your Trouble? • Can We Keep Our Hearts From Wearing Out Too Soon? • New Way To Hear Clearly Again…With Both Ears! • I Stopped Being Self-Conscious About My Dental Plates! • The Secret Codes That Held The Key To Fewer Cavities • The Mysterious Quonset Hut That Made Dental History • Why Spend Money-To Deaden Or Deceive Your Precious Sense Of Smell? • Are You Just A Hair Shaw Away From Looking Younger…Prettier? • Soak Or Brush? The Big Question For 48 Million Denture Wearers • New Toothpaste - Super Weapon Against Bad Breath And Decay Germs • Asleep For Ages - Germs Awaken - Find Haven In Today's Bathrooms • Doctors Helped Us Design And Prove Our New Back Care Mattress • 336 Hours Are Required To Make Liquozone - Yet The First Bottle Is Free • Story Of One Million Americans Who Wanted More Out Of Living • Will Your Child Have Beautiful Teeth 15 Years From Now? • Two Towns Named Bloomington That Helped Lick Tooth Decay • How "Decay Detectives" Track Down The Secret Of Few Cavities • The School Children Who Taught Scientists A Lesson About Cavities • How Dial Does More To Protect The Health Of Your Family Than Ordinary Soaps • The Swiss Discovery That Will Silence 500 Million Coughs This Winter • How The Class Of '57 Brushed Their Way To Healthier Teeth • "Lick-And-A-Promise" Tooth Brushing: What To Do About It • Eye-Glass Hearing…New Era In The Conquest Of Hiding Deafness • Some Questions And Answers About Arthritis And Rheumatism • Don't Doctor Your Skin Just Clean It! Sound Advice From A Noted Cosmetic Chemist • $2,000,000 Have Been Spent To Let The Sick Try Of America Liquozone Free • "Miracle" At Fort Morgan -- How A Colorado Ranch Wife Helped A Whole Town Slim Down • "Last Summer The Midwest Stopped Sneezing"  Good News For Hay Fever Sufferers • How The Switch Of A Horse Tail Helped Bring Eye Comfort To Millions • A Personal Message To The 48 Million Americans Who Wear Dentures • Aches…Pains…And "Cures" - Many Products Make Hopeful Promises - But Can They Deliver? • Why Some Women Look Young At 50 While Others Look Old At 35 • How To Sleep Together In Separate Comfort • What One C.M.B.A (Chronic Morning Back Ache) Thinks About The Koylon Foam Mattress • Will Your Christmas Gift Disappoint Him Or Delight Him? • Can A Deodorant Really Stop Odor Without "Stopping Up" Pores? • The Amazing "Face Lift In A Jar" Used By Hollywood Stars Who Don't Want Plastic Surgery • Now! A New Way To Lighten Cloudy Teeth • Why That Tartar If You Keep Teeth Clean?  It Is Due To Film • Five New Joys Await You In Palmolive Shaving Cream • Five New Ways To Whiter, Cleaner, Safer Teeth • This 10-Day Test -- Has Shown Millions The Way To White Teeth • Use Palmolive Soap -- Avoid Effects Of Sun And Wind - Escape Injury From Dust And Smoke • Special Authorized Release For Readers Of This Publication -- Alleviate Your Knee Pain Now • Clinical Studies Find That Most Overweight People Are Lacking In These 8 Fat Burning Nutrients • I Lost 85 Lbs Of Ugly Fat In Only 2 Short Months! • "I'm Well  Because Of Liquozone" • It Is Wrong  To Suffer From A Germ Disease When Liquozone Is Free • Let Us Pay For A Bottle Of Liquozone, And Give It To You To Try • Millions Know That Liquozone Does What Medicine Cannot Do. A 50 Cent Bottle Free • Major Breakthrough -- New Pill Targets Fat And Water In The Abdomen That Causes The Pot Belly • Nine Nations  Now Use Liquozone. Won't You Try It - Free! • Product Used In Japan For 71 Years Relieves Pain In 10 Minutes Without Taking Dangerous Drugs • New Advanced Heating Pad From Canada Brings Pain Relief In As Fast As 30 Minutes • We Offer $5,000  As A Guarantee On Liquozone. The First Bottle Is Free • We Will Buy A 50 Cent Bottle Of Liquzone And Give It To You To Try • You Can't Kill Inside Germs With Medicine. Won't You Try Liquozone For Free? • Sagging Springs Cause Backache -- New Back Care Mattress With Built-In Bedboard Holds Spine Straight As No Other Mattress Can! • Stripes Say Safety Barrier -- Now Striped Toothpaste Gives Your Mouth A Lasting Safety Barrier Against The Germs That Cause Decay And Bad Breath • Is A Mattress Causing Your Backache?  New Back Care Mattress With Built-In Bed Board Holds Spine Straight As No Other Mattress Can! • What Many Hospitals Have Found Out About Dial Soap -- Besides The Fact That It's A Very Effective Deodorant Soap • He Didn't Even Kiss Me Goodnight!  A Dramatized Story About A Wife Who Worried About Her Husband • New Anti-Cough Tablets Work Internally - Get To The Root Of Cough Spasms!  Stop Hacking Coughs For Hours! • If You Suffer From Minor Pain Of Arthritis Or Rheumatism Read These Highlights From A Recent PAIN REPORT • Those "Middle Age" Aches And Pains!  Don't Ignore Them - They May Be The First Signs Of Arthritis Or Rheumatism! • Dramatic New Development In Toothbrushes Pioneered By California Dentist. The High Rate Of Tooth Loss Due To Neglected Gums Sparked An Idea Which Is Revolutionizing Toothbrush Design • MY Sweetheart -- Ten Million Sweethearts Between The Ages Of Two And Eighty Have Clear, Healthy Complexions As A Result Of Using Palmolive Soap • New Inflatable Air Shorts Provide Pneumatic Support Plus Massage To Help You Slenderize Where You Need It Most! • New Super Air Purifier Can Eliminate 98% Of The Worst Pollution In 15 Minutes -- Prozone Products Used By The Federal Government And United Nations 8. 53 Information Advertisements From Companies Like Simon & Schuster, Gary Halbert, And Jay Abraham • I Want To Make You Rich! • The New Way In Typewriting • How You Can Win Contests! • A $500 A Day Writer's Utopia! • The Machine That Prints Money • How I Made A Fortune At The Track • Do You Make These Mistakes In English? • How I Improved My Memory In One Evening • How To Win Friends And Influence People • Money!  Beyond Your Wildest Dreams • Both Are Embarrassed  Yet Both Could Be At Ease • I Made Betting On Horses A Consistent Winning Business • If You Ever Wanted To Win At The Track -- Now You Can • Are The Foods You Are Eating Today Starving Your Brain? • Don't Pay 1 Cent More For Gas This Year Than You Did Last! • Warning: Do Not Read This Unless You Are Already Rich! • The Amazing Blackjack Secret Of A Las Vegas Mystery Man • How To Self-Publish Your Own Book And Make It A Best Seller • The Amazing Money-Making Secret Of A Desperate Nerd From Ohio! • In A Survival Retreat When Society Collapses And Violence Rules • "I Talked With God"  (Yes I Did -- Actually And Literally) • The Key To Banking Secrets  (And How To Profit From Them!) • The Amazing Marketing Miracles Created By Sir Gary Of Halbert! • The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly • The Amazing Secret Of The Hottest Investment Of The Last 5 Years! • This Book Could Put Us In Jail (As It Puts You On "Easy Street") • Now You Can Actually Cure Baldness! Even If It Runs In Your Family! • Scatter Brained!  No Wonder He Never Accomplishes Anything Worthwhile! • How To Make Money Fast!  Financial Columnist Makes Unique Discovery! • They Laughed When I Sat Down At The Piano... But Not When I Started To Play! • You Must Win At Least $7,500 With My 13 Points…Or They're Yours Free! • An Open Letter To Anyone Who Wants To Lose Up To 20 Pounds In Two Weeks The Lazy Way • The Lazy Man's Way To Riches -- "Most People Are Too Busy Earning A Living To Make Any Money" • How To Outfox The Foxes -- 263 Secrets The Law And Lawyers Don't Want You To Know! • Have You Ever Wondered What You Would Look Like With A "Million Dollar Smile"? • Now! A World-Famous Trainer Of Champions Says:  Break All The Rules, And Win A 35-Year-Old Body At 50-60-70 And Beyond! • Builds You A Memory In 4 Short Weeks So Powerful It Is Beyond Your Wildest Dreams Today!  Quite Frankly, This Is An Almost Unbelievable Advertisement For What Has Justly Been Called, "The Most Explosive Memory Course Ever Written." • 37 Ingenious Spare-Time Businesses That Require Almost No Investment -- And Net You Up To $200 Extra Income Every Week! • Save Hundreds Of Dollars!  Make Your Own After-Shave Lotion, Cold Cream Lemon Oil Furniture Polish, Deodorant, Oven Cleaner, Mouthwash, Drain Cleaner, And Hundreds More With Safe, Easy Recipes! • Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks And Slices -- And Can Slash Up To 10 Strokes From Your Game Almost Overnight! • Who's Making A Bundle -- Our New West Coast Editorial And Production Offices, Headquarters Of The Nation's Only Small Business Information Bank • How To Perform Major Surgery On Your Doctor, Drug Hospital And Dental Bills -- You Can Easily Cut Them By 30% Or More - Guaranteed!  • Secrets Of The Money Masters Revealed!  Over 5,000 People Become Millionaires Every Year, There Are Almost 200,000 Millionaires In The United States • God Help You If The Crash Comes, And You Haven't Taken These Four Initial Steps To Protect Yourself! • Ohio Man Has 21-Year Tested Formula To Create Multimillion Dollar Businesses From Scratch, Without Bank Loans, Venture Capitalists Or Selling Stock • Are You More Than Just Another Pretty Face?  Generous Creative Businessman Wants To Find A Hot, Sexy Woman With A Good Sense Of Humor • An Open Letter To Every Attractive Woman In Miami Who Is Serious About Having A Career As A Professional Model • High School Student Lose Almost 600 Pounds And Now Devotes His Life To Helping Others Get Skinny! • Hot New 4-Hour Seminar Sponsored By Key West College Of Millionaires Reveals 11 Amazing Secrets That Can Make Huge Profits For Any Business In Florida… Even During The Coming Recession! • An Open Letter To Every Man And Woman In Key West Who Wants To Have Better Sex Without Feeling Guilty! • How It Feels To Earn $1000 A Week -- By A Young Man Who Four Years Ago Drew A $25 A Week Salary. Tells How He Accomplished It. 9. 42 Insurance Advertisements From Companies Like Blue Cross And Metropolitan Life Insurance • Safety Sense • Excessive Drinking • How Good Are Your Teeth? • Fatigue - A Friend In Disguise • How Exercise Helps Your Heart • "Mother And Baby Doing Fine" • "Heart Attack? Sure I Had One" • The Doctor's Coming Right Away • How To Be Younger Than Your Years • His Pounds Melt Away - Yours Won't • How To Win The "Battle Of The Bulge" • How Much Health Did You Buy Today? • This Is Not A "Do-It-Yourself" Kit! • Here's A Good Way To Start A Good Day! • "What In The World Will He Get Into Next?" • Charting A Safer Course Against CANCER… • Are You Ready For Emergencies Like These? • A Message To Every Family Buying A Car • Can You Help Your Heart "Tick" Longer, Too? • Why I'm A No-Dollar-A-Year Man For Blue Cross! • Will You "Weather The Winter" In Good Health? • Now You Can Protect Him From Polio…Why Don't You? • Help Your Family To A Healthy, Happy Winter • Some Facts And Fallacies About Heart Attacks • Does Your Family Have These Breakfast Problems? • Do You Carry This Much Extra Weight Every Day? • How To Help Your Child Have A Better School Year • The Truth About The Cost Of Hospital Miracles • How Many Home Accident Hazards Can You Find Here? • Why Every Family Should Have A Family Doctor…  • The Wonderful World Of Your 6 To 8-Year Old Child • Whatever You Drive, Here's How To Drive It More Safely! • "Do Not Regret Growing Old. It Is A Privilege Denied To Many" • Cancer Like A Small Spreading Flame Demands Prompt Action • A Good School Year Often Starts In The Doctor's Office • Do You Know How To Restore The Breath Of Life? • Why Is ARTHRITIS Called "The Sphinx Of Diseases"? • Man Most Likely To Succeed -- In Getting Over A Stomach Ulcer • Your Guide To Good Health -- Pages 26, 27 Are Reserved For You • How To Manage Your Emotions  And Lead A Healthier, Happier Life • The Remarkable Eyes Of The Eagle And Some Sight-Saving Facts About Yours 10. 18 Retail Advertisements From Companies Like Sears • How To Shop At Sears…At 3 A.M. • How To Get Your Money Back At Sears • How To Open A Charge Account At Sears • How The Sears Laboratory Tests To Help You Save • New "Fringe Benefit" That's Better Than A Raise In Pay! • Why Sears Signed Ted Williams  As A Playing Manager • Shop At Sears And Save (Their Annual Profit Is Less Than 5%) • How Sears Helps You Reseed, Repaint And Relax This Spring • A New Hammer Free If This Sears Four-Star Value Ever Breaks • Sports Leaders Join Ted Williams' Sports Advisory Staff At Sears • Sears Reports Evidence A Typewriter May Help Children Learn Faster • Who Owns Sears?  Sears Has Over 158,000 Share Owners • How Sears Hails Spring With The Charming Children's Clothes For Easter • Trapped At Home? It Takes One Call To Open A Charge Account • How Sears Gives Efficient Service On Appliances Wherever You Live - Or More 11. 38 Bonus Winning Advertisements • Gray Lady • They Drew • Instant Learning • Dog Sense For Dog Days • The Magic World Of "DDD" • Bessie Sawyer Had A Problem • Why I Was A Juvenile Delinquent • How Do Electric Clocks Rate? • The Luckiest $7 I Ever Spent • Where Do Great Ideas Come From? • Who Says It's Time For A Bath? • The Boy-The Dog-And The Painter • The Quick Way To Put Down Roots • Who Needs Advice About Stocks? • Let Me Send You My New Book Free • Wonder Sprayer -- For Farm And Home • Why Not Music Like This In All Hospitals? • Those Marvelous Machine-Waxed Floors • $14,000 A Year…Now I Am Really Living! • What's Happened To Mr. Bell's Invention? • Would You Give $1 For 16 Dancing Lessons? • You Own A Brand-New Dog…Every Six Months! • How The Next 90 Days Can Change Your Life • Weird New Sonic Lure Caught Fish Like Crazy! • The British Miracle That Creates Super Plants • Prefabricated Housing: How Big An Industrial G • How I Retired In 15 Years With $300 A Month • How $3 For The National Observer Changed My Life • Why I Offer You This New Kind Of Pipe For 25 Cents • Not Only That, But I'll Start A Monthly Investment Plan • A New Answer To Your Tires' Worst Enemy - High-Speed Heat • Want The Fun Of Playing Music…But No Time For Lessons? • To The 10,000 Families Who Will Buy A Spinet Organ In The Next 30 Days • Is Your Heart Set On Owning One Of The Wonderful Spinet Organs? • Their Way From "Rags To Riches"  Now They're Helping Others Do The Same • Not Many People Read The Saturday Evening Post In Russia! • I Was Tired Of Living On $8,000 A Year  So I Started Reading The Wall Street Journal • The Intimate Personal Life Story Of The Duchess Of Windsor…The American Woman For Whom A King Of England • Mrs. Kennedy's Five Pounds Of Sugar -- And Why She Can't Always Have It Shipped By The Most Efficient Form Of Transportation • Who's Watching The Store?  Here's The Ultimate In Self-Service: No Clerks, No Cashiers, No Attendants…Just Customers • Here's Your Chance To Examine And Appraise The Famed Museum Collection For 15 Days, Without Cost Or Obligation.  This Is A Limited Time Offer • New Halley's Comet "Silver Eagle" Is Totally Unique And Made Of Pure Silver!  It Won't Be Seen Again For 76 Years! • When We Say $540 To Europe And Back - We Mean "All The Way"!  And We Mean Cabin Class - Not Tourist Or Economy Class • Fantastic New $3 Rose Never Seen Before Yours For Only 50 Cents As A Bonus For Trying RX-15 On Your Garden! • I Have Been Happier And More Content Since Buying My Thomas Than I Have Been For Years" And This Fine Home Organ Is Only $695! • Send Me A Man Who Reads!  International Paper Interviews The Man Who Trains Pan Am Pilots To Make Decisions At 600 M.P.H.
38) USP Magic
How To Build And Execute A Million Dollar Unique Selling Proposition For Your Business, Product Or Service  If you can craft a powerful USP that hits a home run in the mind of your clients and customers, you’ve found the one thing that can bring you out of obscurity into the lucrative spotlight. Download, listen to, or read the transcripts to all five modules of your USP Magic System. Then use the system, tools and reports to gain an understanding about one of the most powerful and underrated steps of business growth: How to make a million dollar USP. Here's What You Get: 1. OVERVIEW - Show Me The Money - How To Create And Integrate The Kind Of USPs Clients Are Dying To Get…And The 4 Ways To Use Them  What is lean marketing? No one walks through the door at Wal-Mart or Fed-Ex and wonders why they’re there. That’s the beauty of a USP. It’s all right there on the table spelled out. Salespeople know what they’re selling and they’re excited to do it. Customers are clear on what they’re getting and are more responsive to sales presentations. The company is no longer trying to compete on price or trying to be all things to all people. It’s called lean marketing. And it’s how small businesses stand apart and grow in this economy. In this audio you’ll hear the creator of the HMA System, Richard Johnson, explain how USPs work to take the fat out of the sales process by targeting better prospects, attracting more alliances, increasing conversion rates, and improving lifetime customer value. It’s a process that gets integrated into everything from phone scripts to websites. In the book he co-authored with Dan Kennedy called Stand Apart, Richard outlines the power USPs have for creating exponential growth. And in the follow-up product to that book, he shows you exactly how to make and integrate those kinds of powerful USPs. You’ll Also Hear . . . The biggest mistake companies usually make with their sales forceand how something as simple as a USP can help to counteract that issue Why Richard calls USPs the fastest source of new cash flow a company should have – and how to use them to qualify, convert, and sell more The best way to work with business owners throughout the USP phase so you’re transforming their mindset away from traditional “let’s spend even more money on advertising” techniques, to the kind of asset-minded lean-marketing that actually works An insider’s look at the typical company Richard creates USPs for. You'll see the sad way these businesses normally keep in contact with their past customers, the usual way they try to get prospects through the door, and how Richard uses his USPs to cut through all that and show them the money… fast! How the first two steps – creating and integrating the USP - can free up money for a business in as little as 60 days so owners have plenty of cash flow to pay you for the rest of the HMA steps Let’s face it. This is still a tough economy. But small businesses can’t keep blaming Wal-Mart if they fail, especially when they really only need to do two things to succeed – stand apart from the competition, and stop competing on price That’s where you and the USP come in. USPs are the fastest known way to increase profits because they streamline the whole sales process. They form the base of lean marketing. And in this audio, you’ll hear how powerful that is. 2. Module One: Breaking A Powerful USP Down To The Core In order to create a powerful USP, you have to know what one looks like first. You might even need to change the way you think about marketing because "Unique Selling Propositions" have nothing to do with advertising. They’re not branding or finding a slogan either. They involve uncovering the hidden assets a business has in order to highlight what makes them different from their competition. That’s why Richard Johnson, creator of the HMA System and co-author of Stand Apart with Dan Kennedy, says the two most important steps in marketing are the creation and integration of the USP. In fact, in his 20 years of creating USPs, Richard says it’s not unusual to see those two steps alone work to turn a business around in as little as 60 days. USPs are that powerful.  In Module One, Richard breaks down the elements of a powerful USP using the HMA System as an example to show the methods behind the magic. You’ll Also Hear… Dissecting the USP into its main parts, along with a quick look at more than 8 possible marketing assets a business could have to give you an idea of where the hidden ones are usually found Why it’s so important for a USP to be specific (think “LensCrafters: Glasses In About An Hour” instead of, “LensCrafters: Glasses Fast”) and 3 other things every successful USP has in common The real problem with the traditional “money-throwing” approach to marketing, why so many business owners think they need it, and how to guide them over to the kind of asset-minded marketing that actually works - without any money-throwing parts Why everyone (yes, even the Average Joe) needs a USP nowadays – to get hired, to get ahead, and even to fight for a raise Exploding the myth most business owners believe  that customers buy from them because they are so great, or because of how many degrees they have, or because of where they graduated (and the only thing customers really do care about) A “real-life” story of how Richard used a business owner’s mistaken belief that customers cared about his PhD to uncover how his degree actually was a hidden asset, and the USP Richard came up with that brought up sales 100% USPs are especially important in this day and age when businesses have to stand out. It’s a harsh reality, but consumers just aren’t spending like they used to, so there’s not a lot of extra dollars being thrown into the economy. The only surefire way a business can grow anymore is by taking dollars away from their competition. And in Module One, you’ll hear exactly how USPs work to do that.  3. Module 2:  How To Change Demand Away From Price And Examples Of The USPs That Work To Do That Many small businesses try to compete on price, then blame Wal-Mart when they fail. As “the low-price leader,” Wal-Mart pretty much owns the market on bargain hunting, but that doesn’t mean you can’t compete. It just means you should stop trying to compete on price.  When creating a USP, your main job is to move the demand away from price by taking a hard look at the marketing assets your business has so that you can uncover a different reason customers should buy from you.  And in Module Two, you’ll hear the many ways that can be done. Richard says over the last 20 years of creating USPs, 9 out of the 10 businesses he’s worked with were failing because they were trying to compete on price. Therefore, changing focus and demand away from that area is one of the most important things you can do. Here’s how. You’ll Also Hear… More than 10 examples of businesses that stopped selling on price, how they became huge because of that bold move, and a look at how their USPs worked to get them there A quick story about a grain-bin commodity client Richard had that was competing on price – and the dissection process that led them to realize he didn’t need to do that, along with the USP Richard came up with (and the 80% increase in profits that followed) The 7 core elements a USP must have in order to sway demand away from price The power of USPs that create “innovative demand” (changing the way people think about and buy in an industry) – and a look at a few businesses that successfully created that innovative demand The surprise asset Richard uncovered for a contractor who was struggling in one of the most saturated markets out there, how he changed focus off of price and onto performance, and the amazing results he got from that one USP alone All things being equal, we as consumers tend to base our purchasing decisions on price, unless of course, something else pulls us in a different direction. That something else should be your USP. It’s little wonder why so many small businesses go under nowadays when they continually try to compete on price, throw more and more money into advertising and slashing prices to do it, then blame the big box stores when that formula fails. There is a way that works, but it usually starts by giving up that unnecessary price war. And in Module 2, you’ll hear how to change demand away from it.  4. Module Three: How To Craft Your USP: A Step-By-Step Look At Exactly How It's Done Do not believe what a business owner tells you the USP is. They might be right, but if you don’t take the time to do thorough research, the costs could be traumatic. Richard starts his research off with an opportunity analysis where he looks over, under, and in-between the business assets to find where the money is and where the USP begins. He calls customers, prospects, past customers.He interviews staff members and watches all the presentations of the top salespeople. And then he checks out the competition because if his USP isn’t unique, then it’s not a USP.  And in Module Three, you’ll hear how he does it all, and how he does it all fast. He says it comes down to asking the right questions because you don’t want your research to come back with a vague, “Oh yeah, customers like your products.” That’s not a USP. But in this audio, you’ll hear how to ask the right questions so you can uncover all the things you need to put the USP puzzle together. You’ll Also Hear… The steps, in order, that will simplify your research phase while making sure your USP is backed by the most thorough research possible An effective (okay, maybe even sneaky) trick for making the kind of USPs that appeal directly to prospects and customers because they use the keywords that mean the most to that audience Why it’s so important for everyone to be excited and onboard about a USP – including having a website that shows that same excitement Guiding principles and questions to ask yourself throughout the research phase that will help you know if one of the benefits you’re uncovering will work as the USP Key strategies for researching the competition as a "dummy buyer" so you can know for sure that no one else has your USP A little story about how Richard found a million dollars in profits for one company by turning what everyone else saw as a detriment into an opportunity Richard says the most important thing to remember is that you’re not dead if you get the USP wrong. In fact, the only way to know if a USP is working is to test it, so don’t be afraid of what that testing might come back with. Listen to the marketplace. Be open-minded and willing to go back to the drawing board if necessary. In this audio, you’ll hear all the steps you need to create a powerful USP the first time out.  5. Module 4: Integration: Getting Your USP Out To The Masses There’s nothing more fulfilling for a business owner than when you nail the USP. Their business is their passion, and the USP reminds them why they get up every morning and work their butts off all day. Having that USP will give them focus, and after the integration phase, they’ll also have the thrill of watching their business grow exponentially. Here’s how that growth works.  All traditional marketing revolves around a business growing in just one way: the attempt to get more prospects. And businesses usually throw a ton of money into that one way by running ads, building or improving websites, throwing together social media campaigns, and pay-per-clicks. The HMA System allows for growth in three ways: attracting better prospects, converting more of them, and getting them to repeat their business.  That’s why creating and integrating the USP are the first two steps. It allows you to maximize every lead. And in this audio, you’ll hear how that works. You'll Also Hear... • The 7 main areas of integration. Every area counts - from phone scripts to sales presentations, and how to do it. • Key strategies for working with different levels of clients. Some clients just need a coach, some will need you to execute this phase for them – here’s what you can expect along the way. • The 3 benefits you should know about USP integration. • A week-by-week breakdown of the time frame for developing a USP – follow this and you can expect to be integrating by your second month. • How to contact Richard for help if you get stuck (yes, he’s actually available). Richard has been doing this for more than 20 years, so he’s seen USPs transform businesses in as little as 60 days time and time again. He says it works because the steps of the HMA System allow business owners to essentially “create their own economy.” In other words, they no longer have to sit around and hope consumers will spend more – they’ll be taking away business (and market share) from their competitors. And in this audio, you’ll hear how.  6. USP Finder Worksheet The first and most important thing you must do before starting your marketing campaign is complete this USP Finder. It's a worksheet that you can complete or hand out to a potential client that will almost automatically find USPs. The USP Analysis Worksheet is designed to uncover potential USP ideas. This is an incredible magic tool that get your prospects to open up in ways that you never thought were possible. With your order, you'll be able to download this tool and use it with your potential clients or on your own business. These are the questions that you need in order to get the perfect, most lucrative USP. 7. Bonus #1:  How To Discover Your Most Valuable Marketing Asset - Getting Started. Sometimes, explaining what a USP is can be hard to do. Many clients are so desperate to get sales and income coming in fast that they don't take the time to understand how a USP can make all the difference. Use this report to educate your potential clients' USP's value. • A critical examination - does my business stand apart? • How your company can grow sales out of thin air • The true definition of a USP • The untold reason why most companies don’t have a USP • The myth behind asset-based marketing thinking vs. traditional marketing thinking • How to discover what your company marketing assets are • How to identify the most important component of a winning USP • Why your USP should be top dog out of all marketing efforts • How to claim a complimentary USP consultation for your business 8. Bonus Report #2: The Four Numbered Safe - Five Keys To Successful Integration of Your USP If you're developing a USP for either you or for your client, you'll soon realize that the USP must be immediately addressed BEFORE you do any other marketing planning. And only until you "GET" the importance of the USP, will this become completely obvious. Your USP is the key to unlocking the safe. Once in place, integration into other marketing steps will be possible. This report will explain why. • Why you want to finish the HMA System with steps three and four • Breakthrough solutions to grow your business three ways instead of one • How your business can grow EXPONENTIALLY • How to use database marketing with your new USP • Take the sting out of alliance and partnership marketing • Simple - sometimes even illogical - reasons why the steps of the HMA System matter. • A quick review of the four step HMA Marketing System • The real reason why you don’t want to do any other marketing without these four steps in place 9. Bonus Report #3:  How To Propel Your Business Sales And Profits 20%-100% Or More In As Little As 60-90 Days Guaranteed The USP is the #1 most important thing you need to do before anything else with your marketing. You have to sit down and figure out what in the world you stand for. Because if you can’t differentiate yourself, if you don’t have a reason you're different, then you can't get your sales scripting, you can't get your copywriting, you can't go to your media, do cross promoting or community marketing – because nobody knows why you’re different. In this report you'll hear . . . • Shocking confessions WHY 99.9% of all companies don’t have a USP • The honest, no "bull crap" definition of a USP • Example of USPs • The demystifying way to innovate demand for a USP • Examples of the HMA Marketing Consulting System's USP • The dirty little secret why branding only won’t work • Clear and straight-forward advice why all departments must be sold on your USP • How a USP increases conversion rate • Why a USP works on-line and off-line • Cheap tricks - What do you do with unconverted prospects
39) Eugene Schwartz Rare Ad Collection
Eugene M. Schwartz started in mail order as a delivery boy in 1949, became a junior copywriter before the end of that year, a copy chief by 1951, and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants. In fact, Rodale Press once paid him a $54,000 commission for just four hours of work. His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. Here's What You'll Get ... 1. Eugene Schwartz Copywriting Seminar Audio mp3 Files On October 8th, 1993, Eugene Schwartz gave a 90 minute seminar for the direct mail giant Philips publishing. In this talk, Eugene revealed his best kept secrets of writing - secrets he used to produce the most powerful copy the world has ever seen. Maybe Eugene knew he wouldn't be around too much longer, or maybe he was feeling outrageously generous. But in just 90 minutes he revealed more trade secrets than most writers will ever learn in a lifetime, including... • How the simple secret revealed by a horse thief can help you power up your marketing and writing. • The small, cheap, everyday device Eugene Schwartz carried with him everywhere and would never be without. Once you understand how to use this device in YOUR business, your writing will explode your profits. • What you MUST do for two hours every week if you want to multiply your response from every sales letter and marketing promotion. If you don't do this you WILL crash and burn. • Eugene's 8 rules of writing blockbusting copy. This is the FIRST time he ever revealed his secret control-busting writing rules to the public. • Why you should never be creative with copy, and what you should do instead. • The "chimpanzee" secret of writing killer copy. • How you can use other people's ideas, conversations, and language to create powerful copy that pulls in hundreds of thousands of dollars in sales. • Why relying on your own creativity can kill your copy.  •The secret to getting more real hand-to-your-wallet selling ideas than you could ever use. Listening to this seminar you'll be joining the writing "giants" who've studied Eugene Schwartz and achieved astonishing results. And finally, you'll discover... • Why producing "ugly" layouts in your copy can increase your sales by 20% to 30% and Eugene's secrets to designing an "ugly" layout that sells.  • Two powers you can use to get your prospects to read your ad and to give it complete validity. • Why if you want to be a GREAT writer you need to aim for MASSIVE success with your ads. • The almost hypnotic method you can use to let your prospects experience an "instant benefit" from your product while they're still reading the ad. Giving this instant benefit to your prospects will make them eager to pay you real cash to buy whatever your product is. 2. Eugene Schwartz Swipe Files of Eugene Schwartz's Ads in PDF format. • How to Avoid Lawyers • Wonder Sprayer For Farm and Home • The British Miracle That Creates SUPER PLANTS in the Garden! • You Can Lose 20, 40, 80 EVEN 100 pounds and never gain an ounce of it back • Has this man developed the power to control his own destiny? • Builds You A Memory In 4 Short Weeks That is Beyond Your Wildest Dreams • At Last! A Plastic Surgeon's Diet! • How to Make Up to 13.5 % or More on Your Savings -- All Fully Insured • Turns up your "Digestive Furnace" and burn flab right off your body! • World's First Spot-Reducing Diet! • I found a crazy, lazy way to reduce! • World's Easiest Yoga • How To Buy Money...Cheap! • Secrets of Eastern Super-Men Revealed To West At Last! • At Last! Instant Relaxation! • How to Stay Young 'Till 90 • She Sells Youth! • Don't Pay A Penny 'Till This Course Turns Your Mind Into A Mental Magnet • Throw Away Your Pillow • The Seven Deadliest Crimes Against Yourself • How To Stroke Wrinkles Right Out Of Your Face! • The Springtime Of A Woman's Life Should Begin At 55 • Miracle Fat-Burning Foods • Your Nerves Can Cure Themselves • Take Food, Not Medicine, If You Suffer from Any One of These Ills! •  Why Models Stay Young 'Till Sixty! • Begin Your "Middle Years" at 70, 80, Even 90! • Don't Pay 1 Cent More For Gas this Year Than You Did Last! • Now! Turn Your Mind Into A Mental Magnet • Turn Yourself Into A Learning Machine • How To Turn Your Child Into A Classroom Wizard • Your Body Is Twice As Young As You Think! • How To Live To Be A Hundred! • At Last! Natural Face Lifting By Exercise! • Learn How to Rinse Away Your Blackheads! • Use Your Newspaper to Boost Your Child's Grades • Break All the Rules, And Win A 35-Year-Old Body At 50-60-70- And Beyond! • How To Eat Your Way Out Of Fatigue! • World's First Effortless Exerciser! • How to Defend Yourself Against the HUMAN PARASITES Who Want to Rule Your Life! • Food Is Your Best Medicine * Now! Stretch Your Way To A Beautiful Body in Exactly TWO Utterly Delicious Minutes a Day! • If You're Over Thirty This Is The Best Exercise You Can Do For Your Face, Your Body, And Your Heart • You Will Lose Up To 100 Pounds Per Year and Never Gain an Ounce of it Back! • Is It True The Amazing Secret Of TELECULT POWER Automatically Brings You Anything You Desire? • Are The Foods You Are Eating Today Starving Your Brain? • 37 Ingenious Spare-Time Businesses That Require Almost No Investment, And Net You Up To $200 Extra Income Every Week! • "I Lost 85 Lbs. Of Ugly Fat In Only 2 Short Months!" • Don't Pay A Penny 'Till This Course Turns Your Mind Into A Human Computer! • You Can Get Almost Immediate Relief from Aches and Pains All Over the Body! • Doctors In Sweden Say There IS A Cure For Arthritis • You Are Twice As Smart As You Think! • Any One Of These "Smart-Money Secrets" May Make You $20,000, $50,000, Even $100,000 This Year Alone • I'll Make You A Mental Wizard In One Evening! • Now! Automatic Learning With: "The Information Machine" • Now! Run Your Car Without Spark Plugs! • Fantastic New $5 Rose Never Seen Before • Now -- Run Your Car Without Spark Plugs -- Get Up to 31 More Horse Power, and 8 More Miles Per Gallon Using Only Regular Gas • You May Suffer From This SECRET SICKNESS That Makes Millions Of People Weak And Weary All Their Lives. • An Automatic Income for Life of $20,000...$50,000...$100,000 a Year -Without Working - From a Business That Runs Itself! • Every Cell Of Your Face Has A "Clock" In It! Here's How To Wind Those Clocks Backwards! • Are You Ready To Use SELF-HYPNOTISM To Make Life Give YOU What You Want! • You Can Manage Almost All The Most But The Most Grievous Illnesses Entirely By Yourself[J3]  • INSTANT LEARNING - Courses That Turn Your Cassette Tape Recorder Into An Automatic Learning Machine! • Now! The World's Greatest Minds Force-Feed Their Knowledge Into Your Brain Automatically! • You Can Make Your Face Look As Though Time Was Running Backwards! • New Inflatable Air Shorts (Tm) Provide Pneumatic Support Plus Massage To Help You Slenderize Where You Need It Most!! Your collection of rare Eugene Schwartz Ads will be delivered to you in a downloadable file containing all 68 ads in PDF format. You'll be able download each ad to study, with the ability to zoom in and read each and every word. You'll then be able to use these ads to generate breakthrough ideas for your own advertising. 3. Rare Bonus Ad Swipe Files: A Collection of Mell Martin Ads Mell Martin was the copywriter no one knew about until Boardroom used his help to explode their newsletter subscription. This is the same Boardroom founded by Marty Edelson, and the same Boardroom that Eugene Schwartz helped launch when he wrote a sales letter that helped the company reach 50 million in sales per year.  Here's What You'll Get: • What Airlines Won't Tell You • Free For Readers of the New York Times  • Free Know It All...Now you can be an expert on everything • What the IRS Doesn't Tell You • Free! How I turned a simple idea into a $100 million business • The Real Dope...Free • The Secrets of Great Business in Bad Times You'll all receive a rare collection of ads from the late Bud Weckesser, the founder of Green Tree Press, a very famous direct mail firm originating from the 1970s. Bud was a true pioneer in the mail order business. He is no longer living, but his great ads live on. And you'll tap into three of this best winning ads: • If You're Creative, Here's A "Money Hobby" That Might Make You Rich • Almost Everyone Has a $10,000 Idea. Here's How To Make It Pay • How To Make Your Computer As Easy To Use As Your Telephone A Rare Collection Of Ads From The Ben Suarez   Ben Suarez is the author of 7 Steps to Freedom - How To Get Out Of The American Rat Race. Ben was and is still an incredible copywriter. He was a student of Gary Halbert, and has sold millions upon millions worth of products from his ads. Ben's expertise was selling product using space ads in the newspaper. You simply cannot find a collection this complete anywhere.  Here's What You'll Get • How Your Horoscope Can Bring You Wealth, Love, Success and Happiness • Ohio Man Discovers The Secret of How to Escape The American Rat Race • Housewife in Ohio Accidentally Invents a Bread That Miraculously Stops Your Appetite and Hunger • The Secret Of Having Good Luck • The Machine That Peels Off Pounds While You Sit Back and Enjoy It • Why People In Vermont Are Healthier, Less Overweight, and Live Longer Than People Of Any Other State In the Union • How I Finally Lost All My Excess Weight - After Being Over Weight All My Life and Failing At Every Diet In Existence • Fountain Of Youth Discovered By Little Known Civilization Over 2300 Years Ago • Public To Get FREE U.S. Coins • Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen • Unclaimed Valuable State Quarters Available For Only The Price Of Protective Capsule No Matter What Their Value • The Only Dignified, Meaningful, And Lasting Memento Of Elvis Presley • Notice Of U.S. Mint Release • It's The Necklace Inspired By The Movie Titanic • Crackdown On Sweepstakes Focuses On Abuse Of The Elderly • New Advanced Portable Heater Can Cut Your Heating Bill Up To 50% • New Space Age Technology Proven To Give Immediate Relief To Pain In Feet, Knees, Legs, And Lower Back 4. Selected Eugene Schwartz HTML files HTML files of selected Eugene Schwartz ads: • How To Live To Be 100 • Turn Yourself Into A Learning Machine • Turn Your Mind Into A Mental Magnet 5. The "5 Greatest Sales Letters" Swipe File (PDF) Here's five of the greatest sales letters and ads ever written in PDF format • One Legged Golfer • Lazy Man's Way to Riches • Do You Make These Mistakes in English? • Face Lift in a Jar • Gym in a Can. You can find all of these and hundreds more with your bonus membership to www.hardtofindads.com 6. The "5 Greatest Sales Letters" Swipe File (Word File Documents) I like to over-deliver, so instead of just 5 of the word transcripts, here are almost 500 Microsoft Word Files to my best ads on www.hardtofindads.com, including... • One Legged Golfer • Lazy Man's Way to Riches • Do You Make These Mistakes in English? • Face Lift in a Jar • Gym in a Can 7. Copywriter's Resource Tool Box - A Valuable Collection of Links! • Gary Halbert Coat Of Arms Letter • Amazing story of a sales letter so successful Gary Halbert had to hire 40 women to bank the checks coming in. Includes the audio and a PDF of the actual letter. • Gary Halbert Newsletter - How To Write Copy • Gary explains step-by-step how to write an effective sales letter. • Gary Halbert Letter Archives - Packed with simple and profound marketing and copywriting secrets from the "world's best copywriter" • John Carlton Tele-seminar With Perry Marshall: This is one of the most practical and brilliant seminars on copywriting. You can literally steal straight off the swipe file after listening to John's instructions. You'll Also Get... Jay Abraham On Copywriting • How Good Headlines Can Build Your Business • 37 Million Dollar Headlines • A Model Sales Letter For Someone Who's Never Written One Gary Bencivenga • A great series of tips from the legendary copywriter. Declan Dunn - Email Marketing Video • Passionate and hilarious video presentation on email marketing from one of the internet's true pioneers.
40) Free Advertising PR Public Relations Interview
With these audio interviews on publicity you'll gain an understanding about publicity that you've never even considered before. 1. How To Get Your Client Thousands In Free Press Here's a series of five interviews I conducted with Robert the PR Doctor. The PR Doctor is an expert when it comes to getting free press for his clients. Robert’s expertise is writing and distributing press releases to targeted media. Listen in as I challenge him to give me all his advice for a pen product. Whether your customer sells ice to the Eskimos or hamburgers to the Hindus, you'll be able to gain some great ideas on how you can use a simple press release to get your client business. 2. Sample Media Releases Here's What You Get: Below are a series of professionally done media releases that I designed to get me on the radio, TV, and the Internet. I was positioning myself as an expert using audio interviews to help get more clients. It's simple to take out the audio and convert these for your HMA consulting practice. Just integrate how the steps of the system can help a business grow without spending more on advertising. The goal of doing a media kit like this is to make it easy for the interviewer. You'll see  ten different subjects and media angles. Each of  these can be used and modified for your HMA consulting business. Use these as a template. Sample Media Releases Michael Senoff Biography & Fact Sheet How Long Island New Yorkers Can Pay Off All Their Debt Using Nothing More Than An Ordinary Telephone Q&A Sheet #1 Why Your Car Is The Cheapest And Most Valuable “Business School” You Can Attend Q&A Sheet #2 5 Ways To “Fail Proof” Your Small Business Even On A Shoe-String Budget! Q&A Sheet #3 How Small Businesses Can Profit From Every Ad They Run Even If The Ad Loses Money Q&A Sheet #4 How Sales Professionals And Small Business Owners Can Make “Cold Call” Selling As Easy And Painless Q&A Sheet #5 The REAL Reason Why 90% Of Network Marketers Never Make Any Money Q&A Sheet #6 How Struggling Entrepreneurs Can Double The Size Of Their Businesses Q&A Sheet #7 How Small Business Owners Can Stop "Sue-Happy" Lawyers Dead In Their Tracks Q&A Sheet #8 Leading Marketing Consultant Gives Entrepreneurs Thousands Of Dollars Worth Of Free Marketing Q&A Sheet #9 I Can Show Any Business Owner How To Double Their Profits In 48 Hours Or Less Q&A Sheet #10 3. Learn How An Aspen, Colorado Taxi Driver Transformed An Ordinary Taxi Cab Into The Ultimate Magical Mystery Money Making Tour Business The Ultimate Taxi was born on Halloween night, 1983. Jon's vision started modestly with a few flashlights, some dry ice, a Star Trek light on the dash, a good sound system, and some strategically-placed tin foil. The rest is history. Today Jon Barnes from The Ultimate Taxi bills his cab as the only music studio, nightclub, planetarium, toy store, and Internet taxi on the planet! It's a rock & roll concert, roller coaster ride, magic show, movie ride, laser light show, and photo shoot. From the front seat of his 1978 Checker Cab, Barnes orchestrates a sophisticated in-taxi light show, complete with 9 lasers, 14 miniature stage lights, a revolving disco ball, and a $2,000 haze machine. The ride also includes toys, rainbow glasses, and a photo page on his world-famous web site www.ultimatetaxi.com. Famous celebrities like Ringo Starr, George Lucas, Jimmy Buffet, Clint Eastwood, Bob Dole, Michael Eisner, Michael Douglas, and Kevin Costner are among the many notables who have enjoyed this magical, mystery tour. In this interview you are going to learn and travel along with Jon as he describes his journey from novice taxi driver in Aspen, providing an entertaining ride, to purveyor of an other-worldly, high-tech experience of a lifetime. You'll hear how Jon successfully leverages free media attention and his cutting-edge technology to brand an unforgettable experience in the mind of his customers. You'll also learn how this not so ordinary taxi driver markets his business using these universal business building lessons that anyone can use for their own business.….. Learn how to: Develop relationships to build repeat business. Jon made friends with other cabbies, the dispatcher, and cops by helping them meet their needs; He treated customers like friends, giving free rides, leaving the meter off, knowing where they lived, and where they wanted to go. Focus on the unique. Instead of just a ride, Jon sells fun and entertainment, always trying to boost his smileage (smiles per gallon). His guarantee: either you have fun or there's no charge. Leverage your core business into multiple revenue streams. The Ultimate Taxi is central to the Trunk Boutique memorabilia, the web site, and media fees. And much, much more! Take a virtual ride with Jon Barnes and discover the secrets of his magic touch. And don't forget to visit www.ultimatetaxi.com. The next time you're in Aspen, tell him Michael Senoff sent you. 4. How To Take Charge Of Your Publicity And Sell Yourself To The Media From the moment this interview starts, you’ll understand why Jill Lublin is considered a publicity expert. She directs the structure of the interview before I even ask the first question. And Jill Lublin really knows what she’s talking about. As the author of three books on publicity and networking, she’s spoken around the world and has done countless TV and radio interviews. In this audio, you’ll hear her tips and techniques for building the kind of publicity that will get you noticed, including how to develop a message, how to deliver that message, and how to make the most of the press coverage you get. Key Interview Points Lublin Reveals: How to land TV and radio spots and ways to make the most of them How to structure your message so that it’s media-friendly and media-worthy Examples of how Jill Lublin “name drops” her products Simple strategies that will get you ongoing recognition so you can capitalize on that “I-heard-of-you-somewhere” factor All about Jill Lublin's book deals – how much she got paid and how they made her career Why you should always say “yes” when the media asks for an interview – even if you don’t know a thing about the subject matter How to prepare a press release that won’t end up in the recycling bin of your media contacts Internet tools for leveraging your publicity The biggest mistake Jill’s ever made in PR – and how you can easily avoid making something similar According to Jill Lublin, even if you’ve written a successful book, you can’t rely on your publisher to promote it. So in this interview you’ll learn how to take charge of your publicity no matter what you’re selling. Remember, you’re the only one who’s going to make sure your name gets out there – and that it’s spelled correctly when it does. 5. Eat Your Face Interview and Advertising Strategies - How To Eat Your Face And Market Your Head Off When Mike Samonek came up with an idea for a unique cookbook that combined food with special effects (which also included a recipe for eating your own face), he didn't even think about going to a publisher with it. He wanted to maintain complete control of the book, the marketing and the profits. So he went the self-publishing route - and sold 500,000 copies by marketing them with his own advertising strategies! And in this interview, you'll learn how to market a book by hearing exactly how this self-made millionaire did it, along with some tips and tricks on how you can do it too. First and foremost, Mike considers himself a space-advertising wiz. He's been successfully advertising his own products in magazines for years. So he knows all about catchy headlines and good copy. And in this interview, you'll hear how Mike came up with his brilliant idea, how he's managed to get an insane amount of free publicity for it, how he writes catchy press releases that scream for media attention and how he targets his audiences - all within this hour-long interview. And that's not even the whole story. You'll also get lessons on direct marketing, space advertising and product selection. Some Key Ideas You'll Get In This Interview: How to use a big red envelope and a black magic marker to get more publicity than you may be able to handle How to cash in on the Baby Boomer market by knowing what kinds of products they want right now How to write unforgettable press releases that get you noticed Ways to get into the psychology of your customers so that you know how to appeal to their wants and needs Mike has enjoyed a tremendous amount of success with his special effects cookbook. He's had articles written about him and has appeared on TV and radio programs all across the United States - even the Food Network has run a segment on him. And Mike drummed up all of that publicity himself. But he hasn't stopped with the cookbook. He's still producing and advertising a whole range of products- from chicken soup tablets to a course on advertising. You won't want to miss this interview. It really shows just how powerful and profitable "thinking outside the box" can be.  6. The Wolf Of Wall Street Reveals The Persuasion Secrets That Made Him Rich (And Incarcerated) Jordan Belfort had it all – fast cars, helicopters, mansions, yachts, anything he wanted and more – thanks to the persuasion techniques he developed that led prospects to buy whatever he was selling. And although he says 95% of his business was legit, the other 5% is why Warner Bros. made a movie about his life. At the height of his career, Jordan says he had about a thousand young kids working under him that didn’t have entrepreneurial skills or education, but he managed to train them to be the best “closers” around, which ultimately made them all rich. And now he’s turned those persuasion strategies into a system, and in this audio, you’ll hear all about it. You’ll also hear about Jordan’s crazy fall from greatness that included a drug-induced helicopter crash and 22 months in jail with Tommy Chong as his cellmate. You’ll Also Hear: How Jordan used his memoir to brand himself as an expert and springboard his way into a lucrative speaking career The biggest mistake you can make on a speaking tour The simple little trick Jordan used that almost instantly improved his writing (and his ability to sell his manuscript) The deal he struck with Random House and how he got in so quickly The 3 elements you need to possess in order kill the speaking circuit How to use the “wow" factor to add 50% to your speaking fees Exploding the myth that wealth builds slowly over time - and the steps you can take to speed up the process According to Jordan, you can have the best story in the world, but if you don’t know how to tell it, it’s worthless. And Jordan knows what he’s talking about. He turned his amazing story into the well-known book, The Wolf Of Wall Street, now a major motion picture starring Leonardo DiCaprio. And in this audio, you’ll hear how Jordan used his persuasion strategies to enhance his book, speaking, and movie deals – and ultimately take his story as far as a story can go – back from the brink. What can you learn about selling from Jordan Belfort? To find out, go to: www.jordanbelfort.com 7. How To Use Retail Barter Exchange Network Interview As Your Personal Ticket To Ride Out The Recession Now is the perfect time to get into a Barter Exchange Network because they offer so many powerful opportunities to stretch every dollar – especially if you own a small business. You can pay employees in part-cash and part-barter. You can put together employee benefit packages using barter, or just pay for your next vacation with your barter bucks. And in this interview, you’ll hear exactly how it works. Donahue is a barter exchange network broker for the one of the world's largest retail barter exchange networks, so he knows everything there is about barter and how to take advantage of it. And according to him, barter is ideal when the economy is poor because you can “buy” goods and services, promote your business, and obtain new customers… all without using cash! Donahue explains that this system is  a lot like eBay – only without the bidding. If something comes up that you want, buy it with your barter exchange network dollars. Worried you won’t have enough barter dollars to get something you need? His barter exchange network loans barter dollars at the unheard-of low rate of 1½ percent interest. And you’ll hear all about it in this 40-minute interview. You’ll Also Hear: Creative ways to use your barter exchange network in your everyday life – at work and at home All about some of the exciting products that come up on the barter exchange network How to use a barter exchange network to create incentives for your employees How Donahue used the barter exchange network to land a huge $100,000-a-year contract for his business How much barter programs cost – it’s cheaper than you think All about the advertising co-op offers – Pay for your advertising with barter dollars, include the logo in your ad, and you'll be reimbursed for half your costs! How this is all perfectly legal Recessions are hard on everyone. That’s why you can’t just sit around and wait for things to get better. This is the time to get creative and make connections, and this is the interview that will show you how to do it. 8. What It Really Takes To Sell Using Your Sales Letters, Emails And Other Direct Response Ads Here is another exciting interview from my copywriting series. Several years ago, I found a direct response copywriter named Ben Settle. After reading his copy about my www.hardtofindads.com site, I knew this guy was really good, and  I knew that I wanted to work with him as soon as possible. Ben has since written several winning sales letters for me and my website at https://www.hardtofindseminars.com/ including my Secret Loophole product, my Joint Venture Magic product, and my Art Hamel Seminar product. He’s also done revisions of my letter for my HMA Marketing Consulting Training and several others. Recently I interviewed Ben on some of the most frequently asked questions people ask me about copywriting. There’s a goldmine of information in this interview and I strongly recommend you listen to this more than once. These secrets have put a lot of money in my pocket and they will do the same for you if you apply them to your own copy. Now, some of the secrets you're going to learn about in this interview include: How to get unlimited ideas for your ads, products, and other writing by playing video games The strange but scientifically sound reason why you should write your headlines under water How to write sales letters, newsletters, and books while driving your car A secret way of using spell check on your computer to eliminate writers block and procrastination forever How to make everything you say in your ads 100%believable and credible without needing testimonials, credentials, or other proof elements What exact questions to ask a client to get the best material for the ad you're writing You'll Also Learn: How to make even deadly boring products sound exciting and fascinating Two ways to write copy for own products and services without sounding like an arrogant chest pounding jerk How to find time to study and learn about copywriting even if you have a job, family commitments, and other adult responsibilities How to make outrageous claims and exciting promises in your ads without sounding hype 9. How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services Ruben, a screen writer and a teacher of screen writing skills, was in the process of creating an information product on how to write compelling stories, screenplays, or stage plays. He was basing the content of his product on his own personal experience, various teachings from his mentors over the years, seminars, and courses. As Ruben was creating his product, he realized that his techniques not only applied to screen writing, but many other areas such as: Creating more effective marketing and sales presentations Helping teachers to present their lesson plans more effectively Teaching lawyers how to present their cases better Telling stories to children Improving personal relationships In this audio, Ruben presents the parts of a successful screenplay. First, you have to have an idea for a story. After you have a story, the screenplay becomes the written expression of what you want to say, in essence, what the audience will see and hear. He explains that the screenplay is a "blueprint," and then gives us some simple examples. Listen as he discusses what the best structure is for any story and how to present the several elements essential to creating a successful and compelling narrative. Understanding story structure will become important as you continue to listen to this interview. Ruben goes on to teach some other keys to crafting a good story. There must be an inner or outer conflict with which the main character struggles. An outer conflict may be another character. An inner conflict may be a character's self doubts or fears. The writer must make sure that the audience will care about the story and stay to see the end. Ruben gives a list of great techniques to make the main character in your story more identifiable to the audience, which is the key to a successful and effective plot. Ruben also reveals that the same principles used to create a great screenplay can be applied to just about any facet of business or personal life. For example, in a business situation where perhaps you are a sales person trying to make a sale to a potential buyer, you can become what Ruben terms "a Dramatic Strategist." This involves a mind shift that makes both you, the sales person, as well as the potential client both "characters" in a story. In fact, Ruben suggests that you keep in mind that each of you would be the main character in your own lives – each of you with a different goal. When there are two characters, there will be a conflict. In a selling situation, things such as price, terms, and conditions can all become the conflicts. Ruben suggests that you will be a more successful sales person or marketer if you aware of both your role as a protagonist in your own drama paradigm, and your client's role as the protagonist in his or her own drama paradigm. Further, you should not try to hide or minimize the conflicts of the situation. Instead, identify and resolve these conflicts with the client. Make yourself identifiable to your client, just as an audience should identify with the main character of a story. Develop the trust and rapport with the client so that he or she sees you as an authority and that there is a feeling of affinity between the two of you. This interview really presents a unique approach to understanding human nature and dealing with conflicts in a very imaginative way.
41) Best Copywriting Interview Collection
Cut years off of your education right now by tapping into the brains of 20 of the greatest masters of writing of all time, including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Gelletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, David, Bullock, Eugene Schwartz and more! Here's What You Get: 1. Ted Nicholas: Secrets From The Man Who’s Sold More Than $6 Billion In Products Using These Direct Response Methods Ted Nicholas has sold more than $6 billion in products – that’s more than any other guru! He’s owned 23 businesses, made millions in direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years. Imagine how easy marketing would be if you could consult an expert for all your business dealings. Someone who has already made the mistakes you’re about to make and can tell you a better approach - a winning approach. It could save you thousands and make you millions. Ted Nicholas is doing just that, and in this interview you’ll hear some of his tried and true methods that have earned him his guru status. According to Ted Nicholas, most copywriters think it’s important to cater to as many prospects as possible, but if you cast your net too wide, you’ll neglect your niche-specific customer and essentially shoot yourself in the foot. And in this interview, you’ll hear how to make sure your marketing is narrow, targeted, and as effective as possible. You’ll Also Learn… The most costly mistake Ted has ever made – and how to easily  avoid making something similar How Ted grows his list and keeps it hot Tips for renting lists and ways to prevent yourself from getting ripped off How the Internet has affected the direct mail business How Ted consistently gets 80% off his magazine advertising An analysis of one of Ted’s sales letters Why Ted says you should never promote anything you’re not passionate about – and the one lesson he learned straight from Napoleon Hill Whether or not testimonials are as strong as they used to be – and how to use them to invoke the kind of emotions you want How to use “scarcity” tactics to effectively call people to action Ted says he’s an entrepreneur first. He started out with zero, knows what it’s like to be on the other side of the desk, and knows how to get people into the mindset to succeed. So if you’ve ever dreamed of having a guru in your pocket to consult whenever you need to, this audio interview is for you. Follow along as Ted breaks down his own sales letters and reveals secrets about headlines, bullets, and the PS. Go to Ted's site www.TedNicholasMentoring.com for more great advice. 2. John Carlton: How To Succeed In Marketing Even When Everyone Wants To See You Fail. An Interview With A Copywriting Legend Years ago, John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was way too hard, and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did. According to John Carlton, people naturally love grief, so you’re probably not going to find many people in your fan club. Your neighbors, your brother-in-law, maybe even your own spouse will secretly hope you fail and will delight in your misfortunes. But overcoming adversity is what every guru has had to do to make it. And you can do it too. In this interview, you’ll hear John take on questions from hardtofindseminars.com listeners. And unlike the copywriter he met long ago, John doesn’t hold anything back. You’ll Also Hear… How to connect with your audience and become their go-to guy How to get your foot in the door with copywriting John’s influences and resources he’s learned along the way How to break into a more affluent market by showing the value of your services Which is better – direct response or email, and whether or not you should bother with either How to get targeted traffic to your site How to market your services to small businesses in this economy 3 ways to identify the hot buttons in a market According to John, if you’re looking for reasons to fail, you’ll find them. And many people use the economy as an excuse to give up trying. But the good news is, nothing beats straightforward salesmanship. If you show people the value of your product, you’ll succeed in any economy, and against all odds. And in this interview you’ll hear how to do that. 3. Denny Hatch: Money-Making Secrets Straight from the Lips of the Legendary Direct Market Guru. Denny Hatch is a freelance writer, designer, a  consultant of direct mail/direct marketing, and the author of four books on marketing and business. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years. In this Denny Hatch interview, he shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls. The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of acquiring repeat customers! Listen as Denny Hatch reveals historic and fascinating stories about: The $1,000,000,000 offer that still brings in droves of subscribers The 4-martini lunch that launched Who’s Mailing What! Sensational snake oil salesmen Learn how to..... Leverage competitive intelligence Develop breakthrough test ideas Identify new opportunities Write more compelling copy Get your sales letter opened and read Phrase powerful offers Pick the surefire option Bump your response rate Convert prospects (or suspects) to advocates using the five steps of success direct marketing Tell a story and connect emotionally with your reader Successfully negotiate rights And much, much more! Denny will help you understand that Direct Marketing techniques are not only relevant, they are critical and indispensable if your business hopes to stand out in this madding crowd. 4. Melvin Powers: An Interview With A Legendary Book Publisher Melvin Powers discovered he had the “Midas Touch” for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. And in this three part interview, you’ll hear Melvin’s incredible story along with his step-by-step formula for success. Even though he’s sold more books than most people can imagine, Melvin says that books are really just the “calling card” for the seemingly endless amount of backend deals you can make from them. And Melvin shares how he makes serious money selling backend seminars, records, consulting, and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. Here's Some Of What You’ll Learn From This Interview: How much of a mark-up you’ll need in order to make a worthwhile profit from your book sales How to make deals with magazines so that you’re not paying their outrageous advertising rates How Melvin successfully tests his books, advertising, headlines and direct mail Learn about an offer Melvin made on his books that instantly increased his book sales Learn what products you should sell after the sale of the book and how to make the real money Learn what mistakes most make when negotiating royalties with authors and publishers What you should do if someone returns your book for a refund How to sell publishing and movie rights to your book to other countries Learn how Melvin has adapted to the skyrocketing costs of printing and postage Melvin Powers is a legend because he seems to instinctively know where the market is headed and how to adapt to it. And in this audio, you’ll hear how he does it. You’ll hear how he keeps his eye on the big picture and never lets fear get in his way. Even if you’re not interested in making a living from books, you will still want to listen to this audio interview. Even an expert can learn a lot from this marketing genius. Melvin Powers: Lessons From A Book Publishing Giant Part Two And Three Of The Interview Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with years of experience, he’s just the person to ask marketing and publishing questions to. It's no wonder why I got so many responses when I asked listeners if they had any questions for this book publishing giant. In Parts Two and Three of the Melvin Powers interview, you’ll hear Melvin field those questions. And because he truly likes to help people succeed, he gives step-by-step, thoroughly honest answers. But best of all, he illustrates his answers with examples from his own life to show just how practical success can be, if you put your mind to it. Melvin Powers Interview  Part Two: The Power Of Asking It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble, or lecture at the community college. Things aren’t going to just fall in your lap. And in Part Two, you’ll hear how Melvin has done all of those things – and how easily you can do them too – just by asking the right people the right questions. You’ll Also Hear… How Melvin used local community colleges and bookstores to promote his seminars  How to get your product reviewed for infomercials – and what kind of deal you can expect How much infomercials cost to produce and what products are hot in the market right now The resources Melvin would use if he had a new venture to get off the ground Which is better – self-publishing or selling the rights to your book How to get the best mailing lists for your target market – and how to make the most of them How Melvin uses PR to promote his books and products Melvin Powers Interview Part Three: The Key To Never “Missing The Boat” According to Melvin, you’ve only missed the boat if you think you have. It’s never too late to succeed. And in Part Three, you’ll hear how Melvin made his way to the top, along with steps for getting there yourself. You’ll Also Hear… What you need to know to break into the self-help industry How to get books translated into another language How direct marketing has changed over the years – and where it’s headed Where Melvin gets contracts for his deals without ever contacting a lawyer And much more Melvin has more years of experience than most people will ever know. And in this interview, you’ll hear his advice on how to succeed in business and in life. 5. Mike Pavlish: Copywriting Secrets That Will Double To Triple your Direct Mail Response And Profit Over the last few years, Mike Pavlish has made millions of dollars as an A-list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more. Mike knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong– but it’s costing entrepreneurs serious money. In this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before. Fortunately, though, there are specific techniques that appeal to this new generation of consumers, and in this interview, Mike’s going to reveal what he’s learned over the years. Here’s What’s Waiting For You In This Interview: The secrets on how to write the headlines that stop readers in their tracks How to work your copy so it’s fresh for today’s market How to use a focus groups to uncover hidden objections about your product How to use online news groups to reveal what people really want What’s most important for winning promotions How to structure your fees so you don’t lose the shirt off your back Sneaky little tricks to maximize your profits from direct mail And much, much more If you are a direct marketer, follow Mike Pavlish’s advice and it won’t be long before you’re years ahead of the competition. 6. Bob Bly: Interviewed By Michael Senoff Here's a two part interview with master copywriter Bob Bly. This is a GREAT interview because I grilled Bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says, " I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." Bob Bly writes sales letters, direct mail packages, magalogs, e-mail marketing, ads, brochures, articles, press releases, newsletters, Web pages, white papers, catalogs, and other marketing materials clients need to sell their products and services to business and direct- response buyers. Most copywriters out there today have, at best, only a few years of experience, and are not yet masters of their craft. Bob has been writing winning promotions for top clients like Boardroom, IBM, Intuit, Ken Roberts Company, Swiss Bank, Nortel Networks, Praxair, and dozens of other companies for over a quarter of a century! Yes, there are a few other senior copywriters you can hire today. But Bob does something many of them do not: he writes all of his own copy. He doesn't hire junior copywriters to work on your promotions. If he takes on your job, you know that every word in your promotion was written by Bob Bly, an advantage not available from any other source. This may be your only chance to get answers from one of the best copywriters ever. 7. Ben Settle: Find Out What It Really Takes To Pull More Sales And Profits From Every Ad Or Sales Letter You Ever Use Here is another exciting interview from my copywriting series. Several years ago, I found a direct response copywriter named Ben Settle. After reading his copy about my www.hardtofindads.com site, I knew this guy was really good, and  I knew that I wanted to work with him as soon as possible.  Ben has since written several winning sales letters for me and my website at https://www.hardtofindseminars.com/ including my Secret Loophole product, my Joint Venture Magic product, and my Art Hamel Seminar product. He’s also done revisions of my letter for my HMA Marketing Consulting Training and several others. Recently I interviewed Ben on some of the most frequently asked questions people ask me about copywriting. There’s a goldmine of information in this interview and I strongly recommend you listen to this more than once. These secrets have put a lot of money in my pocket and they will do the same for you if you apply them to your own copy.   Now, some of the secrets you’re going to learn about in this interview include: How to get unlimited ideas for your ads, products, and other writing by playing video games…The strange but scientifically sound reason why you should write your headlines under water…How to write sales letters, newsletters, and books while driving your car…A secret way of using spell- check on your computer to eliminate writers block and procrastination forever…How to make everything you say in your ads one hundred percent believable and credible without needing testimonials, credentials, or other proof elements…What exact questions to ask a client to get the best material for the ad you’re writing. You’ll learn how to make even deadly boring products sound exciting and fascinating. You’ll learn two ways to write copy for your own products and services without sounding like an arrogant chest pounding jerk. You’ll also learn how to find time to study and learn about copywriting even if you have a job, family commitments, and other adult responsibilities. And in addition, you’ll learn how to make outrageous claims and exciting promises in your ads without sounding hype. 8. David Bullock:  How The Japanese "Cracked The Code" To Online Advertising Testing Testing your website and conversion process is the only way to get maximum profits in minimum time, but most people don't know how to conduct a test that gets good results. Simply put, if you are trying to increase your profits and reduce your costs associated with your online and offline marketing and advertising campaigns, you need to know about Taguchi. The Taguchi Advertising Method is used to "compress" the number of tests you have to run to get superior response rates and results. If applied correctly, this testing method causes significant increases in advertising response in record time. This interview is with David B, a trained Taguchi expert. This recording will reveal the power behind this Japanese testing miracle and show you how to get the response and conversion increase you need to decimate your competitors and to survive in today's competitive market. So what is the Taguchi method and what's the big deal? Learn in this recording... The most common and biggest mistake most make when testing The one variable that is critical to increasing your online ROI What method is most effective to manage your online testing The manufacturing principle that applies to all business growth The critical design elements that must be held for the components to maximize response How to perform a "forced survey" in your marketplace What the proper sequence for testing is Where to use this method in your sales process What kind of increases can you really expect Why "Split Testing Thinking" does not work if used with Taguchi Algorithms 9. Barry Badell:"Nobody Should Be Allowed To Have Anything To Do With Marketing, Advertising, Copywriting, or Direct Mail Until They've Listened To This Interview At Least 7 Times" - Introducing The Clyde Badell Advertising System Sit back and listen as I interview Barry Badell in this exclusive five part presentation about the real "Father Of Advertising," Clyde Badell. You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recordings is designed to teach you about a proven system of advertising you have never been exposed to before. I know you will enjoy what I have put together for you in this exclusive presentation. 10. Eugene Schwartz's Famous Minute Speech To Phillips Publishing Having been an ad man for over fifteen years, I wish I could have heard this Eugene Schwartz recording sooner! I have paid thousands of dollars to study the material of all the well-known copywriting masters, and while some elements of what Eugene Schwartz presents are familiar, there is something completely different and amazing about his information. In a nutshell, Eugene speaks with conviction based on phenomenal copywriting success.  He also does it in such a way that you truly feel like you are sitting in on a personal coaching session and hearing insider secrets that will set you apart from 99.99% of the marketing world! Your rare recording of Eugene Schwartz's speech is an OUTSTANDING piece of marketing genius. In this recording, Schwartz offers amazing insights into his personal methods which any copywriter or marketer can benefit from instantly. I've never heard anything like this before, and I highly recommend that any serious direct response marketer stop what they are doing right now, and listen to this entire speech. It is pure genius! 11. Carl Galletti Interviewed By Michael Senoff You can't hire Carl Galletti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said that if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl, and I can attest that he is unique as a copywriter because of his vast marketing skills. Many of the top direct response advertisers used Carl to write advertising copy for them, including Gary Halbert, author of The Gary Halbert Letter. Here is what Gary says about Carl:. Carl Galletti is, perhaps, the most serious student of the masters of marketing I've ever encountered. How good is he? Well, to give you a clue, Carl has written several direct mail sales letters for Jay Abraham. Jay Abraham is considered to be the top marketing consultant in the country. Jay charges $5000 per hour for his telephone consultations and his seminars cost as much as $20,000 for five days. Carl's client list is diverse. He has worked with authors, professional speakers, publishers, computer companies, contractors, executive search firms, printers, training organizations, jewelry manufacturers, schools, health technology firms, and the American Red Cross. Anyone who is serious about learning copywriting and marketing can benefit from Carl's advice. This interview will take you on a guided tour from the days when Jay Abraham and Gary Halbert were just getting started. You'll hear stories about the great Robert Alan, John Childers, Gary Halbert, Jay Abraham, Brian Keith Voiles, Ted Thomas, and many others. Carl knew them all because he was there from the start. This is a fast paced jam-packed intensive 111 minute interview, split into three easy to listen to parts. You can gain 25 years of copywriting and marketing experience in less time than watching two episodes of Survivor. If you truly want to learn how to sell more, sell faster, write better copy that brings in the money, and market your product smarter, you need to listen to every word in this exclusive interview with Carl Galletti. 12. Brian Keith Voiles: How I Went From A Minimum Wage Brick-Yard Worker, To Part-time Janitor, To Professional Magician, To Brain Tumor Survivor, To One Of The World’s Greatest Living Copywriters This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters, and in the next two and a half hours you'll know why. In this first time tell-all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. Brian's ad writing techniques work – and his track record of "top-dog" clients speaks for itself. Brian has written for: Ted Nicholas, author of How To Form Your Own Corporation For Under $75 Gary Halbert, author of How To Make Maximum Money In Minimum Time Jay Abraham, marketing consultant and author/li> Robert Allen, Best-selling author of No Money Down Real Estate You'll be super-glued to your seat as you hear in Brian's own voice .... How Amway was the pivotal turning point in his thinking even though he never made a dime in the MLM business You'll be amazed at to hear how Brian describes in detail how he was making $3200 a month working only three hours a day as a part-time janitor Learn what Brian did to support his wife and three young boys in the early days living in a rented trailer home You'll chuckle when you hear about the make and model of the nicest car Brian ever owned Get inside Brian's head as he describes what guided him to being a copywriter heavyweight Hear his personal story of how a five dollar magic set changed the direction of his life and turned him into one of the best copywriters on the planet $90,000 in 90 days, learn how a chance chain letter started a sequence of events that would introduce Brian to the world of copywriting Feast your ears on the story about one letter that was pulling right about 36% and getting phenomenal results and learn how to get it for your own swipe file Hear Brian's true story about how he survived a deadly softball size brain tumor in the middle of his head Hear exactly how Brian sold 3000 copywriting courses on his first major direct mail campaign Hear why Brian thinks going offline with your product may be the best way to rake in big money Hear what Brian does first before he writes one word of copy in any letter Learn who to talk to in your research phase and who to record twice Learn why recording your conversations will get you mouth watering sales copy You’ll hear specific results and success stories from marketers like Jay Abraham, Yanik Silver Hear what to do when a client gets too lazy to mail your letter Learn one legal clause to place in your contract to protect you before you write one word of copy Learn Brian's secret for generating headlines that smash controls and how to get them to pop into your subconscious at will 13. Ruben Estrada: Story-telling Advice From A Hollywood Screenwriter - How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services Ruben, a screen writer and a teacher of screen writing skills, was in the process of creating an information product on how to write compelling stories, screenplays, or stage plays. He was basing the content of his product on his own personal experience, various teachings from his mentors over the years, seminars, and courses. As Ruben was creating his product, he realized that his techniques not only applied to screen writing, but many other areas such as: Creating more effective marketing and sales presentations Helping teachers to present their lesson plans more effectively Teaching lawyers how to present their cases better Telling stories to children Improving personal relationships In this audio, Ruben presents the parts of a successful screenplay. First, you have to have an idea for a story. After you have a story, the screenplay becomes the written expression of what you want to say, in essence, what the audience will see and hear. He explains that the screenplay is a "blueprint," and then gives us some simple examples. Listen as he discusses what the best structure is for any story and how to present the several elements essential to creating a successful and compelling narrative. Understanding story structure will become important as you continue to listen to this interview. Ruben goes on to teach some other keys to crafting a good story. There must be an inner or outer conflict with which the main character struggles. An outer conflict may be another character. An inner conflict may be a character's self doubts or fears. The writer must make sure that the audience will care about the story and stay to see the end. Ruben gives a list of great techniques to make the main character in your story more identifiable to the audience, which is the key to a successful and effective plot. Ruben also reveals that the same principles used to create a great screenplay can be applied to just about any facet of business or personal life. For example, in a business situation where perhaps you are a sales person trying to make a sale to a potential buyer, you can become what Ruben terms "a Dramatic Strategist." This involves a mind shift that makes both you, the sales person, as well as the potential client both "characters" in a story. In fact, Ruben suggests that you keep in mind that each of you would be the main character in your own lives – each of you with a different goal. When there are two characters, there will be a conflict. In a selling situation, things such as price, terms, and conditions can all become the conflicts. Ruben suggests that you will be a more successful sales person or marketer if you aware of both your role as a protagonist in your own drama paradigm, and your client's role as the protagonist in his or her own drama paradigm. Further, you should not try to hide or minimize the conflicts of the situation. Instead, identify and resolve these conflicts with the client. Make yourself identifiable to your client, just as an audience should identify with the main character of a story. Develop the trust and rapport with the client so that he or she sees you as an authority and that there is a feeling of affinity between the two of you. This interview really presents a unique approach to understanding human nature and dealing with conflicts in a very imaginative way. I know you'll enjoy this 46-minute recording 14. Herschell Gordon Lewis, Author Of 20 Books On Advertising, Writing And Direct Marketing Reveals Secrets Of Success In Copywriting Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, World’s Greatest Direct Mail Sales Letters Of All Time. This book is not to be confused with a similar book by Richard Hodgson titled The World’s Greatest Direct Mail Sales Letters Of All Time. An interesting fact I learned about Hershell is that within the Collector’s Plate industry he is known as the "King of Direct Mail." You may have seen collector’s plates advertised in the Sunday newspaper and other widely-circulated publications. I used to wonder why so many people invested in these plates until I talked with Hershell personally. Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. He now heads Lewis Enterprises, a creative source. He is also chairman of Communicomp, a full-service direct marketing agency affiliated with True North Communications based in Fort Lauderdale, Florida. On this audio clip, prepare to receive a real history lesson. My conversation with Hershell was one of my most interesting and illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-to-door salesman, through his development and evolution into a prestigious, powerhouse ad agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening. 15. Gary Halbert - A Rare Recording From A Writing Legend In The Direct Response Mail Order Business If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary's pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary, so I have run across a lot of his work. Go to my Products page to see which Gary Halbert programs I have available. 16. John Edgar: Classified Advertising - Work Smart, Make Money, Retire Early With Two-step Classified Advertising Promotions This is a great recording of John Eger. When John Eger speaks, direct marketers listen. At the time of this recording, John and his partner Phil Kratzer were the nation's leading experts on classified advertising. John's low-cost, 2-step direct response methods allow both large and small advertisers to test with the least possible risk. This recording was from the Bill Myers seminar in Hot Springs National Park, Arkansas. John presents the secrets that have helped many work smart, make money, and retire early. This recording is from the Bill Myers direct mail boot camp. 17. Taylor Trump: When To Sue Your Copywriter-281 Pound Body Builder Spills His Guts And Reveals All He Knows About How To Write Killer Web Site Copy Would you like honest, no-fluff advice on internet marketing, copywriting, mailing lists, and other business tips? Listen to the interview with Mr. Taylor Trump, a successful copywriter, small business management specialist, and online and offline marketing specialist. The purpose of this interview is to share Taylor’s success and how you, too, can became successful by applying the internet marketing techniques and principles he learned from marketing experts, such as Jay Abraham. In this interview, you will learn about: How he applied marketing principles and concepts to his first business How he made money without doing all the labor himself “The Marketing Genius Letter,” a newsletter to learn strategies about mining the hidden assets of your business, as well as marketing to and outwitting, outsmarting, and crushing your competition A marketing portal site with over 100,000 links to articles and resources, general marketing information, niche marketing, target marketing, and how to market Helping people get close to their dreams by offering solutions to their problems The value of researching your target market, knowing each customer, prospects, or client and the actual motivations, aspirations, and “hot buttons” of each Using lists, direct mail successes, and how to go about it You, too, can be successful with your business by learning from Taylor Trump’s advice about Internet marketing, copywriting, and using lists. You will then be able to help your customers get close to their dreams by offering them the right solutions! 18. John Carlton: Writing Expert - How To Make Your Copy Sell Better Than Ever Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work their own writers couldn’t do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients. This is a rare recording from the information marketing book camp in Hot Springs, Arkansas. Check out his course, "Kick-Ass Copywriting Secrets Of A Marketing Rebel -- An insider shortcut guide to creating sensational ads that will supercharge your business, your wealth, and your life even if you flunked English!" 19. Joe Vitale: How To Electrify Your Writing Joe “Mr. Fire” Vitale is by far one of the hottest copywriters around. But he didn’t just wake up one morning with a million-dollar sales letter in his head. He had to study, plan, research and test. And in this audio, you’ll hear all about how he develops his winning sales letters and the thrill that comes along with each success. When Joe first started out, he was working miserable jobs selling Chryslers and encyclopedias. He knew right away that direct sales wasn’t for him – mainly because he could only reach one customer at a time. He quickly found that with copywriting he could maximize his time by reaching thousands around the world with the exact same effort. And that’s when the money started pouring in. So, if you’ve ever dreamed of the kind of success that Joe has had, this is the interview for you because he shares all the little-known secrets about his life, his influences, and his unusual sources of inspiration. Key Concepts From The Interview: How to write a surefire sales letter full of enthusiasm, excitement and electricity The three most important aspects of the copywriting formula How to train your unconscious mind to write like a pro How to add “readable writing” and “plain talk” to your copy. If you make your sales letters natural, conversational and fun to read, your audience will likely show their appreciation with their checkbooks How Joe makes more money off of e-books than he ever thought possible – and why he’ll never go back to a traditional book publisher again All about Joe’s most famous book, Hypnotic Writing – how he came up with the idea and the title, and how he turned it into a huge success Joe has been studying all the great marketing experts since he was a teenager – from the famous to the obscure. So when I asked him who his biggest influences were, he gave me some pretty interesting answers. So sit back and get to know Joe “Mr. Fire” Vitale, an incredible copywriter, researcher and promoter who will really help you spark your sales copy. 20. Dan Lok: At Last - A Website Conversion Expert Will Take You By The Hand And Show You Step-By-Step Exactly How To Maximize Your Internet Profits In Minimum Time! Widely Recognized as "The Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries. Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Lock Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients. 21. Ken Ellsworth: The Psychology of Selling - How to Use People’s Unconscious Decision Making Process to Make the Sale You will be energized when you listen to this two part interview with Ken Ellsworth. Ken is an expert in the application of hidden persuasion techniques to increase sales. The fresh ideas about how to motivate your prospects to buy your products will amaze you! Ken’s real-life application case studies provide a wealth of information about how to apply psychological principles to sell and market your products and services. The purpose of this audio recording is to explain …. How to apply hidden persuasion techniques to uncover a prospect’s unconscious buying strategy How to use psychological principles to increase sales and marketing programs How people unconsciously make buying decisions How to use psychological principles to uncover what buyers want How the principles and techniques apply to one-on-one selling and marketing programs You’ll also hear examples and case studies of application of persuasion techniques. Be sure to listen to this two part program to find out how you can elicit the “wow” factor from your customers. Whether you are seeking fresh sales and marketing ideas, or trying to get out of a sales slump, this program will provide the techniques you can put to immediate use to increase sales.
42) Referral Getting Secrets
A complete proven referral system to get clients without embarrassment. Immunize yourself from difficult economic times by having a strong referral system in place. The top sales producers in any industry get most of their income through referrals. Most struggle with traditional methods like direct mail, advertising, or cold calling. But a top earner with a strong referral process doesn’t have to worry during difficult economies. Referral marketing is the most powerful, cost effective, targeted marketing you can do. And it’s easier to do than you think. Who can benefit from an effective referral marketing system? Any HMA consultant, people in financial services, real estate professionals and investors, services industries, auto sales, any relationship marketing industry, and even part-time home businesses. In just a few minutes you’ll meet Paul, the referral marketing expert. Paul is a sales industry veteran of 28 years. Like everyone else, he learned traditional referral training that didn’t work. He had the same poor results everyone else had. Paul searched for, found, and interviewed 48 sales superstars in a variety of industries. His ‘superstar’ criteria included earning a million dollars or more annual income, who had at least 50% of their business is from referrals, and  who were in a relationship driven industry. Paul took the best strategies used in real world selling and created his referral marketing system. Not only did he create the system but he uses it to help people in their businesses - by referral only of course! You’ll hear several case studies in this training. Case Study #1 You’ll hear about Andrew, a management consultant for 13 years. Andrew has tripled his income to $200,000 per year, and doesn't spend any more money on direct mail. Now, almost 60% of his business is referral-based. Case Study #2 Laurie was green as grass. Right out of college and selling high- end copiers. She was struggling and sitting right at the bottom of the sales team. Four months later, Laurie found herself #3 on the sales team. All of her business is from referrals. In this audio mini-seminar you’ll discover: How to immediately increase your profits by creating a flood of new referrals for your service or business How to turn that flood into a steady, ever growing stream of referrals and business How to create new business without spending a dime on advertising Eliminate the fear of looking desperate by asking for referrals. Using Paul’s system no one will ever think negatively about being asked for referrals The truth about experts and why you don’t have to know everything in your field to be an expert A step-by-step system for getting referrals. What to do, what to say, why you do it, and why it works A whole new perspective and approach to networking. It’s nothing like what you’ve learned about traditional ways to get referrals How to contact previous clients to put them in your referral system. They’ll never question a thing about it. It’ll be natural and seamless How to use the foundation principle of the referral system to dramatically boost referral rates. Proven to work again and again with Paul’s coaching clients Why traditional referral marketing only condemns sales people to mediocre results or failure A process that gets the very best referrals from clients. Your bottom line will take-off when you’re getting high quality referrals How to effortlessly eliminate any reluctance your customers have about giving you referrals. There’s absolutely no trickery involved. Your clients will expect to help you and want to do it How to know what kind of referrals you’re getting and what to do with each kind of referral How to almost guarantee getting heard from a hot referral How to increase your chances of getting a meeting by 90% How to increase your chances for a meeting by 99%. Use this strategy for only for the hottest prospects Case Study #3 Stuart had been a realtor for 4 years when he contacted Paul. He was closing just 1 house a month and made $50,000. But now he has closed 30 deals, and is on track to triple his income to $150,000. Case Study #4 Andrea sells cosmetics through home parties on a part-time basis. Her best month was $800. Five months later, she experienced almost a 500% increase in sales. She sold $3000 last month. The results in these case studies are no accident. They simply put a process into place and worked it. A complete, step-by-step system for getting referrals over and over is in your hands. Once you have your own system in place you’ll never have to fear a weak economy again. Now get going and enjoy.
43) Advanced Sales Interviews
I don't want to insult your intelligence because I think you already know that selling is where the rubber meets the road of business. The degree of success in your HMA consulting practice will be directly proportionate to your ability, and the ability of your salespeople, to sell. That's the reason why I have put together this collection of audio interviews and lessons all related to aspects of selling. They are all right here for you in one place. Use these proven selling ideas to sell your consulting products and services better, more often, and for more money. Enjoy! 1. The Real Secrets to Selling: An Interview With Tom Hopkins Needless to say, Tom Hopkins is a legend. More than three million people around the world have attended his seminars on selling, and more than 35,000 corporations are using his sales training materials. But believe it or not, when Tom first started out in sales he couldn't even bring in $50 a month in salary. In this interview, you'll hear how Tom went from being that sales-weakling to having a sales empire. You'll hear why he believes that people who say they can't sell are usually the best salespeople. And you'll hear how developing trust and personality, along with having the right attitude is the "real secret to selling." You'll Also Hear: How adding personal touches to your sales techniques can turn your prospects into loyal clients How to overcome the fear of rejection and develop that thick skin for success What "NEADS" stands for, and why you'll need to know it before your next sales meeting How to use the phrase, "Not to be personal" to relax prospects and get personal Phone tips that'll help you slide through to the decision maker more successfully The hardest challenges in sales and practical ways to overcome them How going after the old customer is just as valuable as going after the new one – and ways to do that Ways to improve your presentations so that you're making the most of the words you choose without sounding scripted or corny The best thing about Tom is that he lives by what he teaches and believes in what he sells. You'll never catch him pushing hyped-up flashy gimmicks. He simply gives out the kind of solid advice that people trust. And it's those tried-and-true methods in life that will stand the test of time, every time. So sit back and listen to the real secrets of selling from the man who knows – the one and only Tom Hopkins. 2. The King Of Nurture Marketing, Jim Cecil, Reveals: The Secret To Making Every Prospect Feel Special People buy with their hearts. And they remember when they’re treated like actual humans and not just a sale. But when it comes to business, we sometimes forget this. The average salesperson only contacts a prospect three times before giving up. But the average sale comes after six months of “dating” a prospect. So what do you do? The answer is a drip campaign using an auto responder. It’s not hard to set up, and you can run a series using your email list. But you can’t just throw pitches at prospects and expect to get anything but deleted from their inbox. You have to nurture your contacts, treat them like friends, and gently guide them down your sales funnel. And in this two-part audio with Nurture Marketing expert, Jim Cecil, you’ll hear exactly how to do that. Part One: The Pampered Prospect Prospects get a little taste of what it’ll be like to work with you based on how you sell them. So you can’t just talk about yourself. You have to find out what your prospects’ biggest problems are, and show them how to solve them. Give them presents – send a copy of an interesting article, book, or white paper. Nurture them. As it turns out, the more affluent your prospects are, the more important these steps are. And in Part One of this audio, you’ll hear all about how to do this, including: Key nurture strategies you need to use with your wealthiest prospects The right way to use an auto-responder: how to weave in critical messages over time and make sure no one is forgotten A little story about how one man landed a multimillion-dollar client just by remembering her birthday How to use nurture marketing as the “cure for the common cold call” because if you do it right, you’ll have prospects calling you! The technique Jim calls “scrubbing your database”  to make sure you get everything perfect before you send out your messages The two biggest pitfalls people fall into with marketing and how a good nurture campaign can help you out of them Part Two: Creating A Sales Machine Creating a drip campaign with software has never been easier, and in Part Two of this interview, Jim tells you how he does it. To begin, you’ll need two data fields – pain and passion – for your prospects. Next, enter three things that are keeping them up at night and a few things they enjoy doing. And when you’re done, Jim says you’ll have a sales machine. And in Part Two, you’ll hear all about it, including: A step-by-step look at how to use your pain/pleasure data fields to tailor create a drip campaign for every prospect Why the hand-signed personal letter has more power than ever in this day and age – and when to use it as your secret weapon How to be proactive with your nurture campaign - and a quick success story that illustrates exactly why that’s so important A word-for-word script salespeople can use to get prospects to opt-in to a drip campaign Exactly how Jim helped a nonprofit raise $19 million in found revenue using only nurture marketing How many emails are too many in one month Mae West once said, “Out of sight is out of mind, and out of mind is out of money, honey!” In other words, if people forget about you, they can’t buy from you. Jim says you should think of it like farming – you might have the best seeds in the world, but if you don’t water them, they’re not going to grow. In this audio, you’ll hear exactly how to nurture your list so you can start growing your business today. 3. How To Close Every Sale: A Presentation On Increasing Deals, Sales And Profits There is no such thing as a natural born salesman -- everything in life is learned, and anyone can learn how to close more deals. And this seminar will teach you exactly how to do it. Originally, this was a presentation for business owners who wanted to increase their sales and profits. And it was a huge success because it effectively breaks the sales process down to its bare elements, allowing you to easily see how the many sections of the process work and how they work together to make for powerful sales. Because this seminar  analyzes and explains each component along the way, it will be  useful for everyone -- from the new hire to the seasoned pro. Just follow the steps outlined in the presentation, and before you know it, you'll be closing more deals than you ever thought possible. Here are just a few things you'll learn in this seminar: What a qualified prospect is, and why dealing with anyone else is just a big waste of time How a positive attitude can increase sales by 25% How to open a sale How to find and fill the "dominant buying motive" What the two reasons for buying are, and how knowing them can give you the advantage you need How to close the sale Methods for overcoming objectives How to upsell This program is meant to be viewed step-by-step, but you can easily skip around if you'd like. I suggest you take your time and let the concepts sink in, because this presentation really can make a difference if you work it right. Also, you might want to make sure you have a pen at hand because I'm sure you'll want to take notes on this one. 4. World Famous Sales Trainer Of Fortune 500 Companies Reveals Powerful New Tactic That Can Immediately Double Your Sales. Here's a detailed interview with Barry Maher. Barry first made his mark as a world-class salesperson, then as a management and sales consultant helping clients improve their productivity, often dramatically. Selling Power magazine declared, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business." Barry's client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon, Ameritech, BellSouth, and SBC. He's been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal. This straight-talking primer for consulting professionals introduces a powerful new approach to winning clients' trust instantly and selling more. 5. How To Use Tent Promotions To Sell Your Products Outside The Doors Of Huge Retailers Like Lowes, Home Depot, Sport Authority, and Circuit City. Tent promotions work! Imagine…if you could introduce your product to customers who shop at a large retailer on any given day, you'd be reaching thousands of people per week. Big Box Retailers like Lowes, Home Depot, Sports Authority, and Circuit City draw customers into their store like bees to honey, and one very astute marketer has perfected a plan to get in on their success. He sets up a "tent" outside their store to promote and sell his product. He gets direct access to all the retailer's customers without having to spend huge dollars on his own advertising, and he enjoys the instant credibility that the retailers provide. After all, Home Depot isn't going to let just any product be promoted outside its doors, and there is always the possibility the retailer will decide to carry your product if you can demonstrate a significant percentage of their customers are interested in it. The gentleman I speak with is a joint venture tent promotion expert and he provides details on how to set-up the joint venture with a large retailer, how to negotiate permission to set up your tent promotion, what licenses are required, the amount of money that can be made, back-end costs, the best dates to stage your event, and potential drawbacks to be aware of. Listen to this interview and you will immediately be able to put a plan in motion that gets access to more customers than you ever thought possible. This is a comprehensive how-to lesson, so sit-back, listen, enjoy, and profit from Tent promotions in your town. 6. How I Personally Sold 45 Million Dollars Worth Of Products To Wal-Mart and Other Major Retail Giants Every product inventor, developer and manufacturer dreams of landing their product into retails giants like Wal-Mart and Target stores. You have truly hit the big time when one of these stores takes on and succeeds in selling your product. But most believe this is a pipe dream only available for someone luckier than them. But not for my friend, Joe. Joe has done it and you can learn how to do it, too. Who's Joe? Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Wal-Mart and Target, as well as with selling to independent retailers in many different distribution channels. 25 years ago he learned the inside workings of one of the  world's largest consumer products company as a product manager for Kimberly-Clark (the manufacturer of Kleenex, Huggies diapers and other familiar products). After leaving Kimberly Clark, Joe found his first company to manufacture and sell children's products to retailers. Over the last 25 years, Joe has founded and grown 4 companies. Two of them sold over $45 Million of products that he invented to chains like Wal-Mart, Target, and other retailers. He developed and sold 3 complete product lines consisting of hundreds of products to both Wal-Mart and Target. He has also been the recipient of the "Best New Vendor" award from Target's Stationery and School Supply Department. Within the children's products company he set up a kids club promotion that got 900 stores and 900,000 kids to participate. The promotion resulted in an additional $145 million in sales for the participating stores in just one year. Joe also built and sold a mail order catalog company and a promotional products company, in addition to his extensive experience in other distribution channels besides retail. You are about hear Joe's story and how he did it. It's a wild ride so hang on tight. Look out Wal-Mart, your next big product may be supplied by the person listening to this interview now. Let's go! 7. How A Consistent Follow-up System With Your Customers Can Easily Grow Your Business Without Constantly Going After New Customers. 97% of salesman make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One-third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture? I was in my office on March 31, 2004, when I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him, and we did  a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James revealed three amazing case studies. The first study was about the Cancer Treatment Centers of America, which created tens of millions worth of net revenue; The second case study was with Brian Ruh from East Holstein, Wisconsin, who was a life insurance salesman. Through the Nurture process alone Ruh grew to the 34th ranking life insurance salesman in the New York Life Insurance Company world; The last case study is a story about a stockbroker who generated a multimillion dollar account by singing happy birthday over the phone into an answering machine. In this interview, you'll hear these case stories and you'll understand the power of this one marketing concept. If you take what you hear in the interview and implement it into your business, you could change your  business forever. There has been no better time in history and no better software to make this process automatic. As a consultant to AT&T, Microsoft, and TEC Worldwide, Jim Cecil, founder and president[J1] , is an acknowledged leader in the field of loyalty marketing and customer-relationship strategies. Jim conducts strategic sales process training seminars for corporate teams and individuals, and is one of the top resource speakers for CEO groups such as The Executive Committee (TEC), and Financial Advisory groups like the International Association for Financial Planning (IAFP). He works personally with clients of all sizes, from AT&T and Microsoft, to growing entrepreneurial businesses. Jim Cecil has over 41 years of sales and marketing experience. He was the founder of West Coast Marketing Group, and Profit Systems, Inc., a large equipment distributorship in Redmond, Washington. Named Marketing Man of the Year in Asian Trade, Cecil is a popular speaker and is called upon to present over 100 speeches each year. Previously, Cecil served with Smith-Corona Corporation in New York for thirteen years in various marketing and sales positions. Additionally, he has consulted for clients across the country including Canon, Washington Natural Gas, Sharp Electronics, General Electric, and Digital Equipment to name a few. 8. Stop Door To Door Selling And Automate Your Selling In One Hour. If you are a sales person who relies on cold calling or going door-to-door to try to generate leads, then this audio will benefit you tremendously! Tony is a full-time minister who has been trying to support himself on his own so that the church wouldn't need to support him and his family. Over the past few years, he's tried a few business ventures that were initially successful but didn't do well after a while. He's currently a sales representative for a company that helps businesses to lower their electric bills. In essence,, Tony is making a full-time effort pounding the pavement attempting to make his sales presentation to business owners. Although Tony has only been with the company for a few months, he's found that it's pretty easy to get in to make the presentation and his closing rate is 50%, which in my opinion is a respectable number. Listen as Tony and I role-play a typical presentation of how his company can reduce a business's electric bill significantly. It's a very well organized, sophisticated presentation that Tony does using flip charts and actual  calculations from the business owner's electric bill to determine if the business is a qualified prospect. So, what are Tony's frustrations, and how can I help him? Since he's got a good closing rate, he needs to put himself in front of more business owners than he can by going door-to-door. He needs a way to leverage himself in a way other than doing face-to- face presentations. In this audio, you will hear me come up with several ideas for Tony to accomplish his goal of leveraging himself, such as: Create a PowerPoint presentation from his current marketing material, add audio to it, and then put it on the Internet – much like the Articulate presentation that I provide for HMA Consultants Send postcards to prospects directing them to the online presentation Get someone to do a recorded interview with Tony and put that audio interview online Tony could record himself actually giving his presentation to a real business owner over the phone. This would be a believable and compelling presentation that would contain a business owner's point of view, as well as typical questions that are asked during a presentation Make a CD that contains his recorded interviews as well as the marketing presentation itself and send that to prospective customers. With this idea, I suggested that Tony provide everything necessary to sign up for the service along with the CD package so that he wouldn't even have to go out to get a signature Using the same CD mentioned above, find companies that would be willing to endorse Tony and his service. Create Joint Ventures with these companies and allow them to give the CD to their customers as a gift to help them save money on their power bills Be sure to get testimonials from satisfied customers of his company's service. Since Tony has only been with the company for a few months, the companies that he made sales to haven't yet realized their savings. Perhaps his fellow sales reps could provide some testimonials from their clientele Tony could contact the local media, positioning himself as an expert in saving businesses money on their electric bills. The media would be interested in this and would broadcast Tony's message to thousands of people I suggest that Tony take a risk-free trial of my Audio Marketing Secrets (AMS) product which contains everything he would need to know in order to develop and create an audio information product. Since Tony doesn't have a lot of money to invest hiring people to help him in the creation of his information product, I suggest that he do it all himself with the help of my AMS product. 9. Lifelong Marketing & Selling Secrets From My 82 Year Old Uncle You can be sure that this interview with Uncle Mort will become one of my most memorable. You will hear how Mort has been a salesman for more than fifty years. Listen as he gives details of his long jack-of-all-trades sales career in a saucy style that only Mort can tell. After serving in World War II as a CB, Mort got into sales. He owned and managed a tire store at an early age and also got into the business of selling unique scooters. Many of Mort's early sales experience was the direct, in-the-home sales of products, such as: Home improvement products Pots and pans Vacuum cleaners Exercise machines Wherever Mort worked, he  always became the top salesman very quickly. He had unique sales techniques that he refers to as "secrets." According to Mort, his unique marketing styles just about guaranteed every sale he attempted. Mort tells of sometimes opposing the sales techniques used by company owners. Listen as he describes how he out-sold  the company owners through ingenuity and his personable style. Mort explains why direct sales is the best sales training for the new salesperson. Later in his career, Mort began to get into the sales of business opportunities. He goes into great detail selling a swimming pool business opportunity. You will hear him describe his sales methodology and how he quickly became the top swimming pool salesman. His secrets are simple to remember: Be a good listener, be personable, and be honest. Mort was proud to tell me how he made twenty people who bought the swimming pool business opportunity from him  millionaires because of Mort's advice in marketing, advertising, and sales. He also relates several anecdotes associated with the swimming pool business. You will smile more than once. Following his departure from the swimming pool business, Mort invented the mobile dog grooming business. He tells the story of how he came up with the idea and some of the trials and tribulations he had during his start-up period. However, the business was a smashing success and was written up in many magazines. Additionally, Mort was actually a guest on the television show, "To Tell The Truth." Yes, Mort's mobile dog grooming business got tons of publicity. Another of Mort's ventures was promoting a swimming pool enclosure named the Stratadome. Listen to the deal that Mort made with them which ultimately made the company successful. Mort explains why his prefers selling business opportunities as opposed to franchises. He gives another great example when he sold a business opportunity for auto parts, specifically brakes. At his height, Mort had almost six thousand dealers. There aren't many people that can make that claim! At the age of eighty-one, Mort is still very active in building businesses. He has the strength of growing businesses fast. He tells how to determine a good product that can be grown quickly and how it can help you. Mort says that, if you use his formulas, he will make you rich. He also will tell you how to find high-ticket business opportunities. Mort and I talk about a fascinating venture that he is currently involved in. He has partnered with a tour organization to sell great glass-bottom tour boats to be housed at prime locations around the world. It sounds pretty lucrative. You will be amazed with how this deal works and may wish to look at Mort's web site for more detailed information. Mort tells of a few other ventures that he has headed up and how he feels that sometimes he chose bad partners. I know that you will enjoy the banter that goes on between Mort and I. It was certainly an experience for me listening to Mort's life stories, and I'm sure you'll enjoy them too. 10. How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products, Or Services. Ruben, a screen writer and a teacher of screen writing skills, was in the process of creating an information product on how to write compelling stories, screenplays, or stage plays. He was basing the content of his product on his own personal experience, various teachings from his mentors over the years, seminars, and courses. As Ruben was creating his product, he realized that his techniques not only applied to screen writing, but many other areas such as: Creating more effective marketing and sales presentations Helping teachers to present their lesson plans more effectively Teaching lawyers how to present their cases better Telling stories to children Improving personal relationships And the list goes on because telling and listening to stories are such an integral part of our daily lives! In this audio, Ruben presents the parts of a successful screenplay. First, you have to have an idea for a story. After you have a story, the screenplay becomes your story in writing, in essence, what the audience will see and hear. He explains that the screenplay is a "blueprint," and then gives us some simple examples. Listen as he discusses what the best structure is for any story and how to present the several elements essential to creating a successful and compelling narrative. Understanding story structure will become important as you continue to listen to this interview. Ruben goes on to teach some other keys to crafting a good story. There must be an inner or outer conflict with which the main character struggles. An outer conflict may be another character. An inner conflict may be a character's self doubts or fears. The writer must make sure that the audience will become emotionally involved in the story and stay to see the end. Ruben gives a list of great techniques to make the main character in your story more identifiable to the audience, which is the key to a successful and effective plot. Ruben also reveals that the same principles used to create a great screenplay can be applied to just about any facet of business or personal life. For example, in a business situation where perhaps you are a sales person trying to make a sale to a potential buyer, you can become what Ruben terms a "Dramatic Strategist." This involves a mind shift that makes both you, the sales person, as well as the potential client both "characters" in a story. In fact, Ruben suggests that you keep in mind that each of you would be the main character in your own lives – each of you with a different goal. When there are two characters, there will be a conflict. In a selling situation, things such as price, terms, and conditions can all become the conflicts. Ruben suggests that you will be a more successful sales person or marketer if you aware of both your role as a protagonist in your own drama paradigm, and your client's role as the protagonist in his or her own drama paradigm. Further, you should not try to hide or minimize the conflicts of the situation. Instead, identify and resolve these conflicts with the client. Make yourself identifiable to your client, just as an audience should identify with the main character of a story. Develop the trust and rapport with the client so that he or she sees you as an authority and that there is a feeling of affinity between the two of you. This interview really presents a unique approach to understanding human nature and dealing with conflicts in a very imaginative way. 11. How To Get Your Employees To Sell More Of Your Products And Services Than Ever Before Using The Proven Secrets Of Incentive Programs. Incentives can get your sales force selling like they have never sold before. Organizations need motivation more than ever. They need customers to buy more and remain loyal. They need prospects to opt-in. They need to inspire employees to produce more and to deliver to the customer what the company promises in its sales and marketing literature. In today's intensely competitive environment, it is critical for organizations to employ proven strategies that develop intense loyalty from employees and customers alike. A proven tool is the incentive program. US corporations spend well over $120 billion on customer loyalty and employee incentive programs to accomplish a wide range of goals and objectives. The reason is simple, incentive programs work! As a matter of fact, they are considered to be amongst the most consistently effective and profitable marketing and human resource tools employed by all types of organizations. Incentives are proven to increase performance, by an average of 22% or more Incentives consistently deliver a high ROI Incentives change long-term behavior There is an entire industry of resources and experts committed to developing successful incentive and motivation programs In this exclusive interview, I talk to incentives expert Paul F, who shares with me his detailed 10-step process to insure incentive success. You will see why successful incentive programs start with a plan, not with a prize. Paul tells me about an often overlooked and ignored method of tripling the return on an incentive program. He also divulges proven methods you can use in your business that can double the effectiveness of your incentive program. You will learn how to avoid several major mistakes that could doom your incentive programs before it even starts. After listening to Paul in this interview, you will see why using the services of an incentive expert is one of the best investments you can make. 12. Finding the Phrase that Pays: A Crash Course on Sales Scripting Getting people to hand over their hard-earned cash for stuff they probably don't need isn't always easy, and it shouldn't be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them. Nowadays, everything is done with research – from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald's that get you to mindlessly order the large coke over the small one. You see, each business has a specific customer base with specific needs. And that customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, and seal a deal. This interview with Bill Bodri is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you'll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts. What you'll hear in this interview: How you can use sales scripting to get your foot in the door with a company Examples of time-tested phrases that will open and close deals A four-step pattern HMA consultants can put into a sales script that could be worth thousands An opening line that storeowners can use to increase the probability of a sale by 300 percent How to make a sales script for a company Learn what "Neuro Linguistic Programming" is and how knowing it can give you the upper hand It's amazing how many people have no idea what sales scripting really is when it's probably one of the easiest – and most lucrative -  improvements you can make for a business, whether it's your own or someone else's. And this interview is like a crash course on how to get started. Enjoy! 13. Nobody Should Be Allowed To Have Anything To Do With Selling Until They've Listened To This Interview You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising selling genius, Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising selling and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising selling legend. And you'll hear it from the man who loved him and knew him best. This set of recordings is designed to teach you about a proven system for selling you have never been exposed to before. I know you will enjoy what I have put together for you in this exclusive www.hardtofindseminars.com presentation.. Sit back and listen as I interview Barry Bedell in this exclusive  5 part presentation about the real "Father Of Advertising Selling," Clyde Badell. 14. The Psychology of Selling: How to Use People's Unconscious Decision Making Process to Make the Sale Ken Ellsworth is an expert in hidden persuasion sales techniques, and a master at detecting people's psychological motivation for buying a product or service. In this interview, he tells you how to use the underlying psychological needs to create potent sales messages that appeal to the target and produce customers. I guarantee that you will be as amazed by the power of subtle sales messages as I was. Discover how Ken's experience as a prison guard, stockbroker, hypno-therapist, and keen observer of human behavior helped him unlock the secrets of unconscious decision-making strategies. Ken discovered that a prospect is like a safe: to unlock the sale, you have to know not just the numbers but also their order, their importance. These proven techniques sound like magic, but they actually work: many of Ken's clients have gone from the bottom rung of sales in their offices to the top in only a month! Some have increased sales five-fold. Learn how you, too, can uncover and capitalize upon the unconscious decision making process we all use. You will learn out how to: Tap into people's natural decision making process by eliciting step-by-step psychological, decision-making strategies Establish rapport instantly with customers by matching and mirroring their gestures, language, tonality, even their breathing patterns Avoid the biggest mistake salesmen make when they use their own unconscious strategy instead of that of the customers Determine and employ the prospect's code words, their precise, personal meaning, and most importantly, their priority Refine code words into emotionally charged hot buttons and covertly incorporate them in your opportunity analysis to create motivational keys Cut down the sales cycle dramatically by focusing on your client's subtle cues And much, much more! Once you've learned to map their unconscious, you can throw away your scripts and traditional selling closes. All your reasons for buying scripts become unnecessary and obsolete. Listen and learn how you can tap the power of the unconscious. I dig deep trying to get as much step-by-step information for you to incorporate his method in your consulting practice without having to buy his course. So get ready, this is something, that you'll want try at once in your next opportunity analysis. Ken has offered me a special offer for his complete course in digital form about how to unlock the buying combination in your prospect's head. For more recordings in how to sell, go www.thebuyingcode.com. 15. Sales People Are Not Born, They Are Trained An Important Lesson For Sales Managers In Pain. It may seem like some people just don't have a gift for sales. When Ian started his first sales job, his only training for the position was, "Hang in there. You'll do fine." The job lasted two hours and ended with his boss telling him he should become a waiter. In this interview, you'll hear how Ian went from being that no-talent kid to a highly sought-after sales management consultant in New South Wales. And he'll be the first to tell you that if he can master sales, anyone on your sales force can too -- because salespeople aren't born, they're trained. Here's what you'll get from this interview: A grasp of how managerial tools and methodologies can power your sales Ways to analyze your staff that will keep sales production high Examples of how "coaching" can raise sales and margins How a sales force is an investment and how to make the most of it How to find good salespeople and how to keep them when you do Ian understands the frustration managers feel after spending a lot of money to generate a lead only to have it blown by a salesperson. It's easy to see how this happens when, according to his research: 50% of salespeople fall short of quota 90% of sales opportunities don't close when the salesperson says they will 75% of product-launches fail But… The biggest factor affecting production of sales today is: Sales Leadership. When he says, "It's the head of the fish that stinks the most," Ian's really saying that effective sales begin at the top. If Sales Managers learn models, tips and tools, they'll be able to bring those skills back to their salespeople. In this interview, you'll also hear how increasing sales production is mainly about finding a process that works. And, according to Ian, results will follow. Most people see a return of 500 percent! Management-consulting skills don't come naturally to most people and there are plenty of books out there on the subject. In fact, Ian has over 800 of them in his library alone! You could literally spend the rest of your career reading up on the matter, spinning your wheels trying out methodology after methodology. Or, you could start with this interview to see how sales management consulting can benefit you. Remember, Ian didn't start out with a gift for sales. He just found a process that worked for him. Enjoy! 16. How To Make A Sales Presentation That Consistently Closes The Deal Many people resist sales scripting because they think it'll sound canned or rehearsed. But according to expert sales trainer, Eric Lofholm, even if you're winging it, you're still using a "script." Studies show that most great sales presenters open and close in the same way. So if you take your current scripts and add a few powerful techniques to them, you'll have unstoppable sales presentations. And in this audio, you'll hear some of those techniques. Eric Lofholm wasn't always an expert sales trainer. In fact, he started out flipping burgers and drifting through community college. At one point, he even found himself bankrupt and homeless. In this interview, you'll hear his incredible story of how he rose to the top and how he currently helps others get there too. More Key Information You'll Get From The Interview: How to make sure you're not bringing a "negative view" of sales with you into your presentations – you may not even know you're doing it, but you could be costing yourself serious money Ways to make sure your sales scripts build enough value, so you can charge more for your products, and easily get it How having "comfort zones" could be hindering you from making the profit you deserve – and what to do about it What a master script-book looks like and how to compile the kind you'll be able to rely on for years to come All about Eric's "sales mountain" and his simple steps for climbing to the top Several examples of successful sales scripting stories – you'll be amazed at the difference a little tweaking can make What you can learn from the way children negotiate their deals – it's no surprise why parents usually give in to these natural little salespeople A few of Eric's open-ended closing lines that seal the deal without being too pushy According to Eric, it's important to keep a positive outlook on sales in order to be successful at it. And it's also important to have the kind of scripts that will allow you to know what to say in any situation and to any objection. But if you follow Eric's techniques, it won't be long before you're making the kinds of sales presentations that consistently bring in the big money. This interview is 60 minutes. I know you'll enjoy and benefit from it! 17. Stan Billue Interview - The Real Truth About The Deep-Seated Psychology Of Face-to-Face and Telephone Selling (Part One). Stan Billue has been called the most copied, respected, and  referenced  sales trainer alive. He has built a 30-year reputation as a recognized expert in sales training, telemarketing, motivation, mentoring, marketing, and copy writing. He's doubled his own income each year for five consecutive years selling over the phone. Stan has taught more 6 and 7 figure a year income earning sales pros than any other trainer. Tom Hopkins and Zig Ziglar use his training materials when selling seats to their own seminars. Listen as Stan Billue reveals his ten most fascinating stories about his biggest sales, each one containing valuable lessons you can use starting today. In this interview, you'll learn how to: Identify and use a prospect's defense mechanisms to your advantage Close more sales with instructional statements and continuation phrases Build up benefits to get the customer to prepay The secret to get prospects to beg for your product How to position yourself as Big Fish Become a master of your craft by spending one hour per day of study Use a tape recorder once each day to increase sales And much, much more! Stan exposes the deep-seated psychology of selling and salesmanship. It's no surprise that his power-packed audio and video programs, Double Your Income Selling On The Phone and 90 Telemarketing Selling Skills, are sold in 45 countries worldwide. Get ready to learn lessons in sales that you'll be able to remember. 18. Stan Billue Interview - The Real Truth About The Deep-Seated Psychology Of Face to Face and Telephone Selling (Part Two) Stan Billue has mastered the art of selling by learned from many of the world's most famous motivators and salesman like J. Douglas Edwards, Fred Herman, Norman Vincent Peale and the sales training icon Zig Ziglar. In the following five stories you'll discover how Stan: Persuaded Pac Bell to make him keynote speaker at their convention, launching a lucrative second career as a motivational speaker Built value and benefits to convince a company to prepay for sales training  Sold $12,000 in product in twenty minutes by finding out exactly what a group of Mormon MLM distributors wanted and by giving it to them Enticed an investment firm to expand 3 months of consulting and training to 18 months just by asking the right questions Learned the secrets of profitable Internet marketing simply by investing his time in mastering the craft While sharing these fascinating anecdotes about his career, Stan shares selling tips, techniques, and secrets You'll Learn: How to hurdle the gatekeeper How to make the screener your friend How to contact the decision maker, even when they're  NOT in the office! How to use the "Banker's Question" to locate one's true buying motives How to turn sales into sales leads How to pick the brains of the experts…for free And much more! Stan's stories are memorable and his tips will empower you no matter what you sell. You can start using Stan's formula for becoming a master in selling simply by listening to his message. As Stan says, "When you're green, you grow; when you're ripe, you rot. You have to keep up." And Stan guarantees that if you visit his website, www.Stanbillue.com, it could change your lifestyle forever. 19. How To Crank Up The Heat On Your Cold Calls So You Can Land More Qualified Sales Appointments. Even though cold calling can be a valuable marketing tool just like any other, if it’s not done correctly, it can be a huge waste of time. In this audio you’ll meet cold calling expert, Scott Chanel. Scott is going to tell you how to revamp your cold calling process so that you’re eliminating drudgery, spending less time on the phone, and landing more appointments. And Scott knows what he’s talking about. Using his cold-calling techniques, he’s set more than 2,000 appointments with CEOs of large corporations. And according to him, it doesn’t matter what industry you’re in. The principles of effective cold calling apply everywhere. Key Concepts From The Audio: Why making too many phone calls is the biggest mistake you can make when cold calling – and how to calculate the perfect amount How conducting simple research and creating client profiles can help you weed through your phone lists and reduce rejection Why you need a contact manager, how to effectively use one, and where to find the best (and cheapest) Why you always need to use a script when cold calling and how to create attention-grabbing openings that jump right to the point Why you should never start a phone conversation with “how are you doing” or “is this a good time” – and what you should be saying instead What to do if someone gives you the brush off and tells you “this isn’t a good time” or “why don’t you send me some information” How to leave effective voicemails – and avoid being just another deleted message Two essential things you can get from gatekeepers – and why you shouldn’t try to just get around them And much, much more! This audio is your comprehensive guide to productive cold calling. And you’ll easily be able to apply the concepts to your HMA practice because they work in any industry and every economy. If you’re having trouble cold calling, or you just aren’t sure if you’re doing it right, this is the interview for you. Scott’s proven techniques have landed million-dollar accounts for his companies.  And if you follow his advice, it won’t be long before you’re turning your cold calls into hot prospects. 20. Ben Gay Introduced The Sales World To The Closers, The Most Popular And Most Powerful Sales Training Material Ever Produced (Part One) 35 years of top-level, professional selling experience has made Ben Gay III a legendary figure in the sales world. A world-famous salesman, sales trainer, author, consultant, and speaker, he still sells on a daily basis! Gay has been the #1 salesperson at every single company with which he has been associated. It's not surprising that his book, The Closers, which explains selling the way it really is, is the most powerful book on selling ever written with over 3,000,000 copies sold. In this interview, Ben Gay III reveals how his selling success sprang from a childhood fascination with the yarns of a former-slave and local Civil War veterans in mid-century, which spawned an unquenchable passion for meeting interesting people. At his father's knee, he learned the amazing ability of a master closer to move people to action through the sheer power of talk. After a successful career as a youthful buyer at Macy's, he moved into direct sales and discovered the power of multi-level marketing where he met and worked with renowned salespeople, including the greatest Master Closer he ever worked with, James H. Rucker, Jr., J. Douglas Edwards, Fred Herman, Earl Nightingale, Zig Ziglar, Bill Dempsey, and Ray Considine, among others. In this no holds-barred interview, he shares the absolute unvarnished truth with you. While sharing fascinating anecdotes about his career, Ben dispenses selling tips, techniques, and secrets. You'll discover: The key to sales success: always sell a competitively priced, quality product to qualified customers How a closer thinks: the secret of Sales Closing Power How to get the sale that day! How your success depends on the effectiveness of your sales presentations, telephone sales scripts, and direct mail letters And much, much more! So meet Ben Gay III, the person with the unique ability to explain selling in down-to-earth terms you can easily understand and apply. The Closer is the sales closers bible, the one book you must have in your personal library. My interview with Ben Gay, the master closer, is one you shouldn't miss either. For more information on Ben's The Closers book and audio training series, go to: www.bfg3.com/. 21. Ben Gay III - Discover The Mother Lode Of Marketing And Sales Lore (Part Two) Although my first interview with Ben Gay III was chock full of fascinating stories and invaluable selling secrets, believe it or not, there's more! On top of his legendary status as a world-famous salesman, sales trainer, author, consultant, and speaker, Ben Gay is the founder and executive director of the National Association of Professional Salespeople with a membership in 8 figures. And talk about inspirational! Ben spent 12 hours a weekend for five years at San Quentin with his People Builders program that successfully enabled his students get off the prison merry-go-round, reducing recidivism by over 80% and "did time" with Charles Manson. On top of that, he was the attitude coach for the crews of Apollo 15, 16, and 17, working with astronauts Alan Shepherd and Jim Irwin. While his stories about his brushes with the famous and the infamous are captivating and inspirational, you can't afford to miss the nuggets of sales and marketing wisdom that pepper this interview. In This Interview, Ben Reveals: The secrets of closing and how to become a Master Closer Why confidence is your most important asset and how to build it How he took a catch phrase and turned it into gold How to take an objection and turn it into a benefit How to become a sales infiltrator How to use the Internet to multiply your sales The step-by-step phases of his foolproof sales process The magical ingredient that separates The Closers from all the other sales training programs And much, much more! Ben Gay tells you about selling the way it really is and not the way we wish it were. As Ben would say, "It's the presentation, stupid!" So tune in to radio station WII FM (what's in it for me?) and prepare to be dazzled by the master! For more information on Ben's The Closers book and audio training series go to: www.bfg3.com/. 22. Get Sales Faster by Changing your Cold Calling Methods - A Challenge To Traditional Thinking! Old "tried and true" cold calling techniques and sales techniques that were once successful have completely lost their effectiveness over the years. Here's a completely new sales mindset and cold calling approach that will quickly and automatically put you ahead of the game and instantly in a league above your competition. This interview will challenge your thinking and change your mind. You will hear from Arie, an experienced sales trainer, who designed and developed sales training for inside and outside salespeople in very large companies--companies that increased sales because of these techniques. The purpose of this audio interview is to provide new cold calling tools and techniques to get sales faster by: Diffusing pressure and removing suspicion Changing from the “dreaded salesperson” to trusted advisor Transitioning from selling “product” to problem solving You will learn about the following cold calling techniques and topics: Opening the call Talking to customers in a non-aggressive way Examples of what to say that are different from traditional scripts Avoiding customer's negative responses—words to avoid Avoiding objections and “putting you off” comments Handling gatekeepers and voice mail By applying the techniques you will hear on this interview, you will eliminate fear and reluctance in making cold calls and build trust, help prospects, and build sales.
44) Claude Hopkins Rare Ads
If you're anything like me, you love to get your hands on anything that will help you gain an edge in your advertising and marketing efforts. You see, I've been a student of marketing and advertising for years and years and I have listened to these seminars repeatedly. The thing that intrigues me the most, and which has my customers raving about how their sales and profits have been revolutionized, are the legendary stories about Claude Hopkins. I have read both his books, Scientific Advertising and My Life in Advertising, which I urge you to read as well. But those books were not enough for me. No, I had to have more. I wanted to see Claude Hopkins' work. I wanted to study and use his headlines for my benefit. I wanted to copy his ads out in my own handwriting. I wanted to use his famous guarantee in my marketing promotions. I wanted to suck out every last marketing principle I could learn from this man who started the field of scientific advertising! I wanted him to be my personal mentor, but I needed his original ads to do this. So I did something about it. Five truckloads later I had my Hopkins collection. First, I tracked down the dates of when and where Claude Hopkins worked. With the help of an archival historian, I then researched and located, preserved, and purchased the world's largest collection of original Claude Hopkins ads. With the amount of time, money, and effort I put into this search, it will be impossible for anyone to duplicate this rare collection. That’s how I am able to bring you this priceless offer of original Claude Hopkins advertisements word-for-word and picture-for-picture, just as they were published, so that you, too, can learn from them how to increase your sales and marketing effectiveness. After collecting the ads from a number of sources, I then hired Bill Bodri, a marketing specialist out of New York, to craft specific lessons and match them to the ads. These lessons will lead you through Claude Hopkins' work while updating you on the most modern teachings of Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Bill Myers, Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Bill Bonner, Joe Vitale, and other marketing gurus who would charge you thousands of dollars for their seminars. I can honestly say you would be hard-pressed to find a better synopsis of ready-to-use marketing, advertising, copywriting and persuasion lessons, illustrated with Claude Hopkins' own writings and ads, than what Bill has put together here. Instead of paying for $5,000 or $10,000 or $25,000 seminars, in one stop you can learn all the major marketing principles and "To Do" steps from those expensive courses just by getting this rare collection of ads and lessons. I've even included a sample lesson below. We believe this collection is the most efficient way for you to learn Claude Hopkins’ principles as well as how to use them in your own marketing and advertising promotions. You will have an entire collection of Claude Hopkins ads and a course on how to incorporate these principles -- that have made people MILLIONS -- into your own marketing campaigns! Together we have created something for you that will help you make more money! Gobs more money! Imagine, minutes from now you can increase your business earning capacity. In front of you now lies over 60 of the Claude Hopkins original ads that I have compiled based on Claude Hopkins’ classic books, My Life in Advertising and Scientific Advertising. You'll have many of the actual ads Claude Hopkins wrote for companies like: Dr. Shoop's Restorative Schlitz Beer Liquozone Van Camps Pork and Beans Overland, Reo, Studebaker, Mitchell, and Hudson Automobiles Goodyear Tires Palmolive Soap Quaker Oats Pepsodent Toothpaste Lord and Thomas As an example, Claude Hopkins' involvement in advertising Schlitz beer is probably one of the most often told marketing stories. It is the story of "preemptive marketing" that Jay Abraham likes to stress. Below you'll find one of the seven famous Schlitz ads Hopkins wrote that I have collected for you: Preemptive marketing occurs when you take some behind-the-scenes feature or benefit of your product or business - something that your industry universally uses or does as a standard practice -- and make it a central feature of your advertising campaign and marketing message. A preemptive marketing campaign contains information that's common knowledge to everyone in the industry, but if you educate your customers by telling them that you do such-and-such before anyone else spills the beans, the public will focus on you rather than on your competitors. They'll perceive you as a leader in the industry. If you were to only use the "Hopkins Schlitz Beer Tactic" in your campaign, you'd leave all the competitors eating your dust and gasping for air. The Schlitz beer story is famous for illustrating this incredibly easy and effective sales strategy. When Claude Hopkins was called in to help Schlitz beer increase its market-share, each beer manufacturer was claiming that customers should drink their beer because it was "pure beer." The problem was, nobody knew what exactly "pure beer" was. Sure they knew what "pure" meant, but what exactly was "pure beer"? Hopkins visited the Schlitz manufacturing plant where he was shown the beer making process. The Schlitz process was not unique - all the other beer manufacturers made beer in the same way. But, Claude Hopkins, like anyone who'd never seen the process, was amazed at seeing these details for the first time. The water for the Schlitz plant came from 4,000-foot deep artesian wells, which guaranteed its purity. Special wood pulp filters took out all the impurities of the brewed liquid. Special rooms were filled with filtered air so that the beer could be cooled without impurities. Pumps and pipes were cleaned twice daily to avoid contamination. The glass beer bottles were even steam cleaned four times before being used! Hopkins was fascinated by both the complexity and quality standards of the whole process. He asked the Schlitz executives why they didn't tell people about all these things they did to make their beer so pure. The Schlitz executives replied that they didn't think it was important because every beer manufacturer made beer the same way. Hopkins countered, "Yes, but the others have never told this story," and went on to create an advertising campaign that explained every step Schlitz took to make their beer so pure. We've included several Schlitz ads so that you can see how he started to include these facts in its advertising. You might want to pay particular attention to the following ad, "Perfection of 50 Years." Perfection of 50 Years "Every beer manufacturer essentially made beer the same way, but Schlitz was the first to explain the process of creating a pure brew and, by doing so, claimed a "preemptive marketing advantage" over its competitors. After Schlitz said it, not a single competitor dared tout the same processes because no one wanted to look like a Schlitz copycat. Schlitz did pretty much what every other beer manufacturer did, but the company  was the first to tell the full story, and that preemptive advertising won it new customers." Because it educated its market in this way, Schlitz beer gradually rose from fifth place to a tie for first place in market-share, and it was all because Hopkins took the role of educating the consumer. In My Life in Advertising, he wrote: "This is a situation which occurs in most advertising problems. The product is not unique. It embodies no great advantages. Perhaps countless people can make similar products. But tell the pains you take to excel. Tell factors and features which others deem too commonplace to claim. Your product will come to typify those excellencies. If others claim them afterward, it will only serve to advertise you. There are few advertised products which cannot be imitated. Few who dominate a field have any exclusive advantage. They were simply the first to tell certain convincing facts. "The question you must ask yourself is whether there are any features of your business, products or services that you can advertise in a preemptive fashion. If you're the first to claim something before everyone else, you'll most likely gain the preemptive advantage because your competitors might be hesitant to claim, 'We do that, too!'' The lesson to learn from Hopkins' approach is to educate your customer. Tell them all the pains you take to make your product supreme. Tell them how many vendors you source from, what you do to maintain quality control, how you searched for years to find the right processes and materials, and how you constantly train and retrain your staff to service their needs. Tell the customer everything you do in order to offer them a superior product or service. This is what wins converts! Customers want to know what you're doing for them. They want to know you are looking out for them and that you are on their side. The more you tell them about the efforts you undertake on their behalf, the more they'll trust you and believe in the quality of your product. That's what increases sales, so consider preemptive and educational advertising in your campaigns. Each of the ads in this collection is a masterpiece and lesson in advertising on its own. On most of the documents you can zoom in and read every word as large as you want. We're even including a transcript of every single ad so that you can read or cut, clip and paste sections from each and every page. With this trio of tools, you'll be able to go back in time to see the most effective designs and layouts Hopkins used, and read each print ad just as if you had lived in the early 1900s. Claude Hopkins wrote: "The uninformed would be staggered to know the amount of work involved in a single ad. Weeks of work sometimes. The ad seems so simple, and it must be simple to appeal to simple people. But behind that ad lie reams of data, volumes of information and months of research. This is no lazy man's field." All the modern giants of advertising still swear by Claude Hopkins' work. David Ogilvy even claimed it changed his life. Others, such as Jay Abraham, have made their fortunes by studying Claude Hopkins, reading his books over and over again and applying his principles wherever possible. Yet none of these individuals ever saw the original Hopkins ads! You now have the opportunity of gaining an unfair advantage in your marketing abilities because these marketing gurus never had the chance to read and study the actual ads Hopkins wrote. Want to know my biggest secret about marketing? From studying all these gurus and the information they give out, I can tell you that every marketing promotion, advertisement, and business concept in the market today has in some way been done before, and Claude Hopkins originated many of them. That's why the gurus consistently turn to him and continually sing his praises. You have got to be crazy to create a "from scratch" marketing promotion, campaign, advertisement, mailing or web site without referencing Claude Hopkins' work. Don't reinvent the wheel. Save months of your life and explode your profits by borrowing the techniques and sales lines Hopkins used by looking directly at his original work that he's successfully tested and put into action. Instead of just reading all about his works, you will see it for yourself when you grab this course. You can change the words of almost any ad and start using them for your own business, service, or product. Claude Hopkins' work is amazing in both its simplicity and its direct approach. There’s no doubt that you can learn from just his style of writing alone. You'll marvel at the simplicity of it. You'll see the short sentences he used and understand the appeals he structured. You'll recognize that these ads can be run just as effectively today as they did a hundred years ago because human nature hasn't changed. You'll see how to immediately apply his lessons to any website or sales letter. Remember, everyone talks about testing, and this is the Father of scientific advertising we're talking about ... the man who first promoted the idea of testing ads, offers, headlines, prices, coupons, and all sorts of other marketing techniques that are commonplace today. This collection of ads is packed with information useful to anyone interested in writing better yellow page ads, web sites, e-mail correspondence or direct marketing sales copy. If you own a website, for instance, the strategies revealed within this course (such as the risk-free guarantee, testing measurements, credibility grabbers, and so forth) are universally known to increase website conversion rates when you apply them. All these ideas came from Claude Hopkins! Whether you are an individual considering a career in advertising, a student of psychology, a copywriting cub, or a business person trying to figure out how best to market your product or increase  sales, I sincerely advise you to start with Claude Hopkins’ teachings, and only then move on to the rest. Claude Hopkins is so important to the fields of advertising, salesmanship, marketing, copywriting, and persuasion that we can say, "All advertising and marketing after Claude Hopkins flows out of him." If you are in the profession of marketing, advertising and sales, and Claude Hopkins' material isn't on your bookshelf dog-eared, stained and well-worn, then you've been missing out on the best teacher of all time. This is how to get your advanced degree in salesmanship. Now you can have the very ads that go with his books, My Life in Advertising and Scientific Advertising, in addition to a short set of marketing lessons that update his materials for today's marketing environment. These Claude Hopkins ads are rare. These Claude Hopkins ads are valuable. Any one of them can be the catalyst to change the effectiveness of your marketing and advertising forever. If more sales is what you want, or an easier way to make sales, or a more virtuous way to make sales, you will find the strategies to help you do this in the Claude Hopkins course. Just take a look at what other marketing professionals had to say: "The classic ads are excellent and a resource no marketer should be without. Thanks again for these extra marketing gems" -- Keith Needham, United Kingdom "This stuff is pure gold for anyone who needs to write an ad or sales letter! With only minor updating many of these great ads would, no doubt, still work today! Thanks again" -- Bartley Jones, Bartley Jones Copywriting "Michael's collection of Classic Advertisements are some of the very best ads ever created. Pluck out a few nuggets for your own advertising program, and watch sales take off. To unscramble what works in the ad game, it just doesn't get any easier than this. Michael has done a masterful job of compiling this awesome collection." -- Darryl Ruff "The ads are very good. And they are varied enough that you could find one that could be the basis of many new ads for many different kinds of products or services. Looking forward to the next 100." -- Tom Darcy "... As you know Dan Kennedy in his milestone book The Ultimate Sales Letter states, "If an ad sold a product 20 or 30 years ago, with only minor word changes it will sell today!" I reviewed your "Classic Ads" and they are solid gold, sure to please any copywriter looking for a great lead-in for their product description and sales letters." -- Mike "Thank you for gathering this collection of old ads. Dan Kennedy, Jeff Paul, Gary Halbert and others preach to study the 'classics. You have made that job much, much, much simpler by hand- picking the greatest Direct Sales ads ever." Rick Allen Finally, you have a simple but comprehensive course that will help you incorporate Claude Hopkins’ principles into your sales efforts. In this course you'll own over 60 of Claude Hopkins' most famous ads and will learn: How to run risk-free guarantee offers to double or even triple your sales without worrying about product returns How to create preemptive marketing campaigns that will make you #1 in the market even though your product or service isn't any different than everyone else's How to avoid wasting your money on ineffective institutional advertising How to test advertisement headlines to maximize an ad's effectiveness to get the most sales possible Why you should think of offering services to your customers rather than focusing on selling them in order to actually increase your sales When to offer loss leaders as a way to increase your business just as grocery stores do Why you should always be educating your customers about your products and services in order to make them lifetime buyers Why and when you should dare your customers to try someone else How to properly name your products so that customers think of you first Why emphasizing benefits is more important than features in advertising How to give your product a memorable "persona" to differentiate it from competitors How to find the right psychological appeal for selling your goods Why TESTING and measurement are the two principles every marketer should rely on to get better and better at selling their goods ... and how to do it to eliminate the uncertainty of advertising results How to determine which new products you should create so that you don't waste your time and energies creating something customers don't want How to establish instant credibility by communicating the reasons why you can be believed How long you should continue running an advertising campaign And you will also receive the following six bonuses: BONUS #1 Put Away Your Glasses Ad Images You'll get all the images of the ads in a separate folder to study up-close. Pick apart every word. Scrutinize the adjectives used. Emulate the offer in each ad. Read every word! Immediately apply what you find and use it in your own offers. BONUS #2 Typed And Formatted Transcripts Of All 60 Hopkins Ads You get the transcripts of each ad in this collection. Once you read the words of Claude Hopkins, you'll want to use them for your benefit. Typing and transcribing these ads are time consuming and a hassle. We've spent several hundred dollars to transcribe each ad in its entirety so you can use them as you wish. Find a section you like in an ad, highlight it, copy, paste, and modify the words to fit your product or service. Claude's words live! They are as applicable today as they were when he wrote them ... even more so since he has a fresh, direct, no-nonsense approach that grips you. Put Claude on your staff and bring life and profits back into your losing promotions. BONUS #3 The 1903 Dead-Man's Manuscript Here's a  story about a rare advertising manuscript. Wait until you get your hands on this. It's a rare manuscript by Claude Hopkins' arch enemy and number one rival, J. Walter Thompson. In this 1903 rare 57-page advertising manuscript, you’ll learn J. Walter Thompson’s teachings on the cardinal principles of advertising, marketing and salesmanship. Every lesson and word are still applicable today. You'll learn how The Lord & Thomas advertising agency and the J. Walter Thompson agency were extreme rivals during Claude Hopkins’ day. You'll compare what Claude Hopkins' teaches and what J. Walter Thompson was doing during this bitter rivalry. You'll have the inside tactics on how both competitors approached challenges of marketing and advertising goods and services in the early 1900s. There's nowhere else you'll be able to find this gem. In my opinion, the skill with which these two leading agencies were doing advertising a century ago is better than any time in history. Once you dive into the secrets in this manuscript, you'll know why. ($59 value) BONUS #4: 647 Secret Ad Swipe File You'll also receive a 12-month Special Membership to my new and exclusive web site on hard to find ads containing the most effective classic ads from the largest circulated publications during the 1950-1960 era (most are over 50 years old). These are the ads used by The Wall Street Journal, Metropolitan Life Insurance Company, General Electric, Ivory Soap, Kellogg’s Rice Krispies, American Express Travelers Cheques, New York Stock Exchange, Quaker Oats, Goodyear Tire & Rubber Company, Motorola, The Sugar Information Inc., Green Giant Company, Postum by General Foods Corp., Reynolds Wrap, Beltone Hearing Aid Company, Listerine mouthwash, and many other companies ... BEFORE they fell into the trap of "Image Advertising." Every ad was selected for this collection only if it satisfied all 5 of the following criteria: it had a powerful headline, compelling copy, was written in editorial style, featured a classic product still around today, and was a pure example of "salesmanship in print." ($295 value) I created this additional web site for my personal use to study great marketing ads and to access a huge bank of killer ads and headline ideas. Now this extra collection of classic ads can be your own personal digital swipe file that you get for FREE when you order this course. BONUS #5 Your Ears Will Burn With Excitement Claude Hopkins worked for Albert Lasker, owner of the Lord & Thomas advertising agency, which pioneered radio advertising and created some of the first instances of "salesmanship on the air." Lord & Thomas placed nearly half of all national radio advertising on NBC in 1927-28 and in the first four years of radio network operation purchased an astounding 30 percent of all national network time. It created shows for RCA, Cities Services, Pepsodent, Palmolive, and other accounts Hopkins worked on. Albert Lasker experimented with many radio approaches (indeed, Lasker introduced Bob Hope and Amos 'n' Andy to the airwaves, was the first to introduce a daily radio contest, and promoted Bing Crosby, Frank Sinatra, and others), but initially insisted on using the same "Reason Why" tone and spirit that permeated Hopkins' copy. When you invest in the Claude Hopkins Rare Ad Collection and Marketing Study Guide, you not only will be able to see the long lost Claude Hopkins print ads, but will be able to hear over 101 extremely rare audio recordings of these early forays into radio advertising that sometimes used the Claude Hopkins copy! ($119 value) BONUS #6 The Greatest Speech On Copywriting Ever One of the best known direct mail advertising practitioners of all times is Eugene Schwartz, who wrote the hard to find classic Breakthrough Advertising. Search the web and you can find a reprint of this classic for $95. As part of your bonuses, we've found a very rare speech by Eugene Schwartz on his years of experience in advertising and copywriting. He will teach you all the lessons he has learned about what you need to do to write heart-stopping copy. Here's the kicker. We've even hired a studio actor to make an audio recording of this speech. When you order the Claude Hopkins material, you'll also be able to sit back and listen to these lessons just as if Eugene was talking to you alone.
45) Unconscious Selling Unlock The Buying Code
Close More Sales Starting Today Using Ken's Unlock The Buying Code System HERE'S WHAT YOU GET . . . 1. The Psychology of Selling: How to Use People’s Unconscious Decision Making Process to Make the Sale Ken Ellsworth is an expert in hidden persuasion sales techniques, and a master at detecting people’s psychological motivation for buying a product or service. In this interview series, he tells you how to use the underlying psychological needs of your customers to create potent sales messages that appeal to the target and produce clientele. I guarantee that you will be as amazed by the power of subtle sales messages as I was. Discover how Ken’s experience as a prison guard, stockbroker, hypno-therapist, and keen observer of human behavior helped him unlock the secrets of unconscious decision-making strategies. Ken discovered that a prospect is like a safe: to unlock the sale, you have to know not just the numbers but also their order, and their importance. These proven techniques sound like magic, but they actually work. Many of Ken’s clients have gone from the bottom rung of sales in their offices to the top in only a month! Some have increased sales five-fold. Learn how you, too, can uncover and capitalize upon the unconscious decision making process we all use. You will learn how to: • Tap into peoples natural decision making process by eliciting step-by-step psychological, decision making strategies • Establish rapport instantly with customers by matching and mirroring their gestures, language, tonality, even their breathing patterns • Avoid the biggest mistake salesmen make when they use their own unconscious strategy instead of that of the customers • Determine and employ the prospect’s code words, their precise and personal meaning, and most importantly, their priority • Refine code words into emotionally charged hot buttons and covertly incorporate them in your opportunity analysis to create motivational keys • Cut down the sales cycle dramatically by focusing on your client’s subtle cues • And much, much more! Once you’ve learned to map your customers' unconscious, you can throw away your scripts and traditional selling closes. All your reasons for buying scripts will become unnecessary and obsolete. So get ready! This is something that you'll want try at once in your next opportunity analysis. I can't wait to hear how your utilization of the unconscious decision making process works for you. Enjoy the interview. 2. Downloadable Unlock The Buying Code Lesson Audio Transcripts  Selling has never been easier. In this transcript you'll find the key components from the first part of the audio, "Unlock the Buying Code," and what you will need to get started. You'll also hear why you will want to practice this system on your friends and family before you try it on prospects, how to look for unconscious physical feedback cues that will let you know that you have gotten their code right, and what criteria  people must meet before you can sell them anything. 3. The Official Unlock The Buying Code System Lesson 1: How To Unlock The Buying Strategy Imagine how easy selling would be if prospects would just tell you exactly what to say to get them to make a purchase. You don’t have to imagine anymore because this system by Ken Ellsworth does exactly that. And in this audio, you’ll hear the basics of that strategy. According to Ken’s research, people use “buying codes” when they make purchases. These codes are the exact steps used when forming the decision to buy, and unlocking them involves not only saying the right things but also saying them in the right order. And through a series of carefully crafted questions, Ken’s method has people unknowingly revealing their buying codes. Selling has never been easier. Key Concepts From Lesson One: • How Ken’s system works and what you’ll need to do to get started • Why you’ll want to practice this system on your friends and family before you try it on prospects – and how to do that • How to look for the unconscious physical feedback cues that will let you know you’ve gotten their code right • What criteria people must meet before you can sell them anything The way most people sell is wrong, but fortunately, it’s not hard to rethink your selling strategy. And in this audio, you’ll hear how to do that. Lesson 2: How To Get Your Prospects Prepped And Ready In order for prospects to be influenced by the system, they have to be in the right frame of mind. And in this audio, you’ll hear how to get them there. Because the brain is contextual when it comes to buying, it’s important that you get prospects to recreate specific, enjoyable, purchasing experiences. This step is crucial to your success and should not be skipped or underestimated. It also must be done exactly right, and in this audio, you'll hear Ken explain exactly how to put your customers in the right frame of mind. Key Concepts From Lesson Two: • The most important question to ask your prospects that must be said word-for-word • How to draw a map of your prospects’ buying strategies • How to prevent yourself from contaminating and ruining the process Once you have your prospects prepped and ready to go, you’ll easily be able to pull out the code words needed to uncover their buying strategies. Lesson 3: How To Find And Decipher Code Words The meat and potatoes of the system is in finding your prospects’ code words so that you can use them in the right sequence. And believe it or not, your prospects will tell you their code words if you ask them. They’ll also tell you the order they go in. You just need to train yourself to listen for the answers. And in this audio, you’ll hear exactly how to do that. Key Concepts From Lesson Three: • How to get your prospect to tell you every last part of their buying strategy • How to get prospects to be as specific as possible when defining what each code word means to them • Pitfalls to avoid that will contaminate the process The best part of the system is that Ken’s questioning process actually makes prospects feel comfortable and at ease with the buying experience, like someone has finally come along who cares about what they’re looking for. Lesson 4:  The Key To Locating Your Prospects’ Motivation Keys Motivation keys are what propel people to action. But since each person has a different set of them, you’ll need to test to see what motivates each prospect individually. And in this audio you’ll hear how to find out what kind of person your prospect is so that you can determine what will call them to action. Determining Factors Covered In Lesson Four: • Does your prospect answer in “toward” or “away” language? • Is your prospect a “procedures” or “options” kind of person? • Are they “internal” or “external"? • Do they notice things that are the same or different? After you listen to Audio Four, you will begin to notice the different types of people and the different ways they are motivated. This is an important step, and once you master it, it will affect the way you talk to everyone, from your spouse to your boss. Lesson 5: How To Use Your Prospect’s Buying Code Once You’ve Got It After you’ve figured out your prospect’s buying code, you’ll need to know how to present it to them in just the right way. Although this finishing step is simple, it takes a bit of psycholinguistics. Ken calls this the “convincer mode,” and it involves determining the kind of sensory system your prospect prefers along with the psychology of language that will motivate it. Key Concepts From Lesson Five: • How to talk to your prospect once you’ve figured out their sensory system • Additional tips that will get people excited about the sale • How to look for nonverbal signs from your prospect that you’re doing everything right Although every prospect has a different buying code, you should be able to figure them out within the course of a short conversation. But like anything else, it’s going to take a little bit of practice to perfect it. Lesson 6:  Hear The Buying Code System In Action This is a short 10 minute workshop  which demonstrates a real-life application of the system.  In this audio you will hear Ken applying his strategy to a jewelry sale. The sound is not as good as the recordings, but you should not have a problem hearing it. Lesson 6 also includes a downloadable worksheet for the jewelry buying strategy.
46) Direct Marketing Seminars By Melvin Powers On Mail Order
In this direct marketing seminars by Melvin Powers on mail order, you'll hear how Melvin Powers discovered he had the “Midas Touch” for book publishing when he was 16 years old. After Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. In this three part interview, you’ll hear Melvin’s incredible story along with his step-by-step formula for success. Even though he’s sold more books than most people can imagine, Melvin says that books are really just the “calling card” for the seemingly endless amount of back end deals you can make from them. Melvin shares how he makes serious money selling back end seminars, records, consulting, and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. Here's Some Of What You’ll Learn From This Direct Marketing Seminars By Melvin Powers • How much of a mark-up you’ll need in order to make a worthwhile profit from your book sales. • How to make deals with magazines so that you’re not paying their outrageous advertising rates. • How Melvin successfully tests his books, advertising, headlines and direct mail. • Learn about an offer Melvin made on his books that instantly increased his book sales. • Learn what products you should sell after the sale of the book, and how to make the real money from these products. • Learn what mistakes most people make when negotiating royalties with authors and publishers. • What you should do if someone returns your book for a refund, and how to turn that return into more sales. • How to sell publishing and movie rights to your book to other countries. • Learn how Melvin has modified his sales strategy to adapt to the skyrocketing costs of printing and postage. Melvin Powers is a legend because he seems to instinctively know where the market is headed and how to adjust to it. And in this audio, you’ll hear how he does it. You’ll also hear how he keeps his eye on the big picture and never lets fear get in his way. Even if you’re not interested in making a living from books, you'll still want to listen to this audio interview. Even an expert can learn a lot from this marketing genius. 1. General Introduction to the Mail Order Business - Part One Part One of the Powers mail order series provides a general introduction to the mail order business . Parts Two and Three of the series is a chance to hear Melvin Powers answering questions exclusively for my hardtofindseminars.com students. Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with years of experience, he’s just the person to ask marketing and publishing questions to. It's no wonder why I received so many responses from listeners when I asked if they had any questions for this book publishing giant. In Part Two and Three of the Melvin Powers interview, you’ll hear Melvin field questions from actual listeners. And because he truly likes to help people succeed, he gives step-by-step, thoroughly honest answers. But best of all, he illustrates his answers with examples from his own life to show just how practical success can be if you put your mind to it.  2. Direct Marketing Seminars By Melvin Powers On Mail Order Free MP3 Downloads Part Two: The Power Of Asking It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble, or lecture at the community college. Things aren’t going to just fall in your lap. And in Part Two, you’ll hear how Melvin has done all of those things – and how easily you can do them too – just by asking the right people the right questions. You’ll Also Hear… • How Melvin used local community colleges and bookstores to promote his seminars – and how you can do that too • How to get your product reviewed for infomercials – and what kind of deal you can expect • How much infomercials cost to produce and what products are hot in the market right now • The resources Melvin would use if he had a new venture to get off the ground – and the ones he wouldn’t give up without a fight • Which is better: self-publishing or selling the rights to your book • How to get the best mailing lists for your target market, and how to make the most of them • How Melvin uses PR to promote his books and products Melvin didn’t just write books and advertising copy – he wrote songs as well. And in Part One you’ll also hear all about his time as a songwriter, including the hit he wrote that was based on a true story. (He even sings part of it.) 3. Part Three: The Key To Never “Missing The Boat” According to Melvin, you’ve only missed the boat if you think you have. It’s never too late to succeed. And in Part Three, you’ll hear how Melvin made his way to the top, along with steps for getting there yourself.  You’ll Also Hear… • How Melvin obtained the rights to one of his biggest sellers, Psycho-Cybernetics, and how he knew that book was going to be a winner • What you need to know to break into the self-help industry • How to get books translated into another language • How direct marketing has changed over the years – and where it’s headed • Where Melvin gets contracts for his deals without ever contacting a lawyer • And much more Melvin has more years of experience than most people will ever know. And in this interview, you’ll hear his advice on how to succeed in business and in life. Enjoy.
47) Health Expert Interviews
The following health interviews are even more important than the HMA Training Interviews. As people say, if you don't have your health, you have nothing, and I've teamed up with top health experts to bring you the best of the best. These interviews are designed to be superior to any lecture out there. They're more informative, natural, and dynamic than any traditional course you could ever take, and easier to digest than any book you can ever read. Start clicking and get ready to discover this amazing health gold mine! 1. How To Be Positive Regardless: An Interview With Legendary Cookie-Maker Famous Amos Wally "Famous" Amos has had his share of ups and downs. As a high school dropout who was sent to live with his aunt when his parents divorced, he could have chosen to see life negatively. Instead he realized the power of being positive, regardless of his situation. And in this interview, he shares how that attitude has helped him in business and in life. According to Wally, in order to be successful you have to commit to an idea as soon as it comes to you. You can't wait for "the best time" to do something or for someone to do it for you. You have to go for it right away, or someone else will beat you to it. In this audio, you'll hear how Famous Amos took his simple idea and made a fortune with it - and how he stayed positive throughout the process. You’ll Also Hear: The challenges Famous Amos has faced in his career and how he got past them How fear is the thing that stops most people from succeeding, how to get over it, and why he calls it "False Evidence Appearing Real" What Famous Amos means when he says, "The only thing you can do on your own is fail" - and how not to let your ego get in the way of your success How to live for today, control the things you can control, and stop worrying about the rest All about branding - and why Famous Amos says you're always selling yourself regardless of whether it's your personal or business life All about how Wally lost Famous Amos - the lessons he learned from that loss, and what he's doing today Wally doesn't worry about much, not even about money. Even though he says you won't always know where the money's going to come from for your ideas, you know that no new money needs to be created for success, because it’s already out there in circulation. You just need to figure out how to get it to circulate your way - and stay positive that it will. And in this interview, you'll hear all about it.  2. Genetics Scientists Uncover The Final End to All Diets! Thanks to a powerful new diet designed to work with your unique body chemistry, Dr. Peter J. D'Adamo, naturopathic physician and author of the best-selling diet book Eat Right 4 Your Type, has made his amazing diet program even better. His new book, Change Your Genetic Destiny, builds on his original program by incorporating groundbreaking research from the field of genetics. In this audio interview, Dr. D'Adamo explains his remarkable new approach to achieving optimal health. Here's what you're going to learn in this interview: The shocking reason why one-size-fits-all diets don't work Four ways that your blood type affects your health Revolutionary insight into how your genes affect your health How to identify your unique genetic type Why you are not doomed to repeat your family's health history How you may be damaging your body without even knowing it Why you should take control of your health right now Your body is unique. Stop trying to follow the latest diet trends because they seem to be working for other people. Dr. Peter J. D'Adamo has designed a scientifically based diet that’s designed to work for you because it addresses your body's unique needs. Listen in and you’ll learn the secrets to better health. Enjoy! 3. How To Use The Power Of Your Own Curiosity To Teach Your Brain To Be Successful Anxiety is normal. If someone or something makes us intimidated, we get clammy hands and racing hearts. It’s completely natural, and not a bad response. But success can only come when you stop making the decision to avoid situations where you feel uncomfortable, and decide to open up to them instead. And that’s where curiosity comes in. According to Todd Kashdan, psychology professor and author of Curious? Discover the Missing Ingredient To A Fulfilling Life, you can use curiosity as a way to counter anxiety so you can become the person you were meant to be. And in this audio, you’ll hear how to do that. When people like Steve Jobs or Steven Spielberg talk about the road they took to success, they usually don’t mention classrooms or textbooks. They talk about the curiosity, discovery and experiences in life. We’re allowed to challenge our brains and our beliefs along the way because success starts from within. And in this audio, you’ll hear the proven strategies that work to help you use your own curiosity as a stepping stone to that success.  4. Amazing Secrets Of Motivation That Will Enable You To Achieve Any Goal! Tamara Lowe, motivational speaker and author of the best-selling book Get Motivated has discovered amazing secrets to motivation which are so powerful you can use them to achieve even the loftiest of goals. In fact, these motivational secrets are so potent you can even use them to motivate other people to succeed. In this interview, Tamara Lowe tells us how to crack the motivational code and get wired to be inspired. Here's what you're going to learn in this interview: How instant success can be yours A road map for achieving seemingly impossible goals The way to put a stop to toddler temper tantrums Secrets for getting other people to do what you want them to do How to get your kids to do chores and homework without being told A strategy for turning lazy employees into productive ones Eight ways to win in any relationship Tips and tricks for motivating teens According to Tamara Lowe, each of us is motivated in a unique way. If you feel like you're not living up to your potential, it is probably because you do not understand what best motivates you. No one ever said that success has to be painful! You can motivate yourself to achieve anything you desire by honoring who you are as an individual and doing things you enjoy. Once you listen to this interview, you'll understand how motivation works and there will be no limit to what you can achieve. Once you listen to this interview, you'll understand how motivation works, and there will be no limit to what you can achieve.  5. Your Quick Reference Guide To Stress-Free Parenting Are you feeling exhausted, overwhelmed, stressed-out? Those words don’t need to describe parenting, but often times they do. Even the best parents give in when their children are whining, begging, throwing tantrums, or just plain making them feel guilty for saying “no.” But now you have help for whatever situation comes up. In this audio you’ll hear all about how to de-stress from Dr. David Swanson, author of Help! My Kid Is Driving Me Crazy. According to him, the trick is in knowing exactly what your buttons are and having a quick-reference plan for what to do when those buttons get pushed. You’ll learn how to do that and more in this short audio. You’ll Also Hear: How to make sense of your child’s behavior – these “natural reactions” don’t mean your child is “bad” or headed in the wrong direction How to recognize the usual “tactics” children use to get what they want, and a few quick tips that will help stop them in their tracks The two different ways we interact with our children – and “real-life” examples of how to make the most of each type of engagement The 3 reasons parents yell at their kids – know your own triggers and you’ll be able to devise a better plan The single biggest trick divorced parents usually fall prey to, and communication strategies that will make sure that doesn’t happen to you The goal of good parenting is to have a healthy, happy family, but that doesn’t mean you have to be a pushover in the process. Each situation and child may be different, but with this quick reference guide, you’ll be prepared for whatever comes up.  6. Why Some People Are Always Happy, And How You Can Be One Of Them! Marci Shimoff was not born happy. In fact, the author of the book Happy For No Reason says she was a fussy baby and an unhappy child. Her father, however, was exactly the opposite. He was always happy. Shimoff asked her father why he was always happy, and he could not explain why. Fortunately, she was persistent in her search for an answer, and in her pursuit of happiness has discovered a number of factors that contribute to why some people are happy while others are not. In this interview, Marci Shimoff reveals the science behind unhappiness, and the surprisingly easy things you can do about it. Here's what you're going to learn in this interview: Why happiness is available to everyone, including you What happy people do that you don't How you can become happy now and stay happy forever Surprising things which affect your level of happiness Powerful tools you can use to change your mood for good Miraculous stories of formerly unhappy people What affects your happiness more than money or love You don't have to live a life of unhappiness. Marci Shimoff wrote Happy For No Reason to give you the tools you need to get happy and stay that way. Don't spend another day in misery. Spend the next 27 minutes listening to this interview, and become happier today. 7. Yes, Your Special-Needs Child Needs To Be On A Special Diet Getting your kid’s nutrition right is especially important if you have a special-needs child. Otherwise, you’ll just be making things harder on your child and yourself. But according to Judy Converse, dietician and author of Special-Needs Kids Eat Right, the biggest hurdle parents face when it comes to nutrition-care is a lack of support and literature to help them along the way. Because of the lack of available information and resources to help their special-needs children, parents try to do it all on their own. But without knowing the right approach, they are at greater risk of unintentionally making their child’s symptoms worse. Nutrition deals with a whole host of variables – chemical balances, allergies, intolerances, food sensitivities, etc. And every child is different. But there is a way to get things right, and in this audio you’ll hear how. You’ll Also Hear: Exactly where parents should start – Things to do  even before lab tests are ordered and supplements are given The truth about the gluten-free diet and why some people don’t see the kind of results they expect The 3 different kinds of “bad” responses people generally experience with foods – and what to look out for with your child Everything you need to know about the “Opiate Excess Theory” and its effect on ADHD Exactly where to go to find the kind of up-to-date information about nutrition your special-needs child needs (Hint: you probably won’t get this from your doctor) How to implement an action plan for your special-needs child – especially if they’re non-verbal and can’t tell you when they’re in pain The kinds of roadblocks that usually get in the way – and an almost foolproof plan for getting around them There is no such thing as a child who doesn’t respond to nutrition care. If you get nutrition right, you will see a difference. And in this audio, you’ll hear how to do that. 8. 5 Simple Changes To Make Today That Will Help Prevent Heart Disease, Diabetes, And Cancer According to Jeff Novick, famous dietician, author, and health expert, people in the United States spend way too much time and energy hyping “early detection” as a way to cure disease when that kind of care does nothing to reduce the risk for disease – early detection simply informs people about diseases they already have before it reaches advanced stages. However, there are five simple lifestyle choices recommended by the World Health Organization that will significantly change your life by reducing your chance for heart disease and diabetes by up to 80% and cancer by 40%. And in this audio, you’ll hear all about them. You’ll Also Hear: Why you won’t be able to believe the results one grocery store got when they rated the nutrition of their foods The real reason more and more children have health problems today Why Jeff Novick is never surprised when someone falls off a diet – and how the United States is a society gearing itself up for failure on this issue What Novick  considers the best and most important piece of exercise equipment, and simple ways to make the most of it The secret way thin people stay thin year after year – find out how they burn 300 calories a day without even trying Truly understanding what a healthy diet means – and why gluten-free foods may not be the healthiest option after all The secret to living a longer life – a surprising common denominator was found among the nations with the longest life spans According to Jeff Novick, the United States is well aware it has a problem. With 67% of Americans not just overweight, but obese, it’s time to stop pointing fingers and start doing something. But he says, don’t expect a miracle overnight. In fact, we can’t expect to see a difference today, or even tomorrow. But if we don’t start taking steps in the right direction, we will never see a difference. And in this audio, you’ll hear how to get going.  9. Stop Suffering Now! The Only Rx You’ll Need For Whatever You’re Suffering From - Depression, Migraines, Dementia, Chronic Fatigue, PMS, ADD. Most of us walk around in kind of a sluggish state. We never really feel 100%, whether it’s because of depression, not sleeping right, or maybe we’re just having a hard time focusing and functioning. But, it doesn’t have to be that way. What if there was an easy drug-free fix that could give you a life of energy and vitality, no matter how old you are? You’d probably guess it involves changing your diet and exercise. And you’d be right. But that’s not as vague as it sounds. There’s actually a customizable way that involves diagnosing your own “sick symptoms,” finding out where your deficiencies are, and matching them up with a nutritional plan so that you fix your health fast – and in a lasting way that no medication could ever duplicate. And in this interview with Dr. Mark Hyman, author of The Ultramind Solution, you’ll hear all about it including: The 5 simple causes of ALL diseases – know them and you’ll be well on your way to feeling (and looking) great The 2 quick questions you can ask yourself that will diagnose what’s bugging your body and causing all your problems The story of how a desperate woman who was in constant pain and diagnosed with 29 different diseases took matters into her own hands and fixed her health in just 6 short weeks – when 12 different doctors failed! The 2 foods you’ll want to avoid that cause depression, dementia, and brain damage in our society The eye-popping amount of pesticides the average person consumes in just one year - and how to stop poisoning yourself The 4 major steps to reclaiming your health today Dr. Hyman says everyone is different when it comes to health. So you can’t just follow a cookie-cutter diet and expect to get the best results for you. And in this audio, you’ll hear how to make the kind of customized plan that will help you take back your health from the medical system and feel better fast.  10. The Secret To Curing Alcoholism - Stop Trying So Hard: An Interview With David Sinclair On His New Breakthrough Method David Sinclair PhD stumbled onto his innovative research as a student in the late 1960s. He noticed that detoxed lab rats jumped at the chance to guzzle alcohol even though they’d been clean and sober for weeks. That research showed there was a definite “craving” for the drug that didn’t disappear with the traditional treatment of rehabilitation and abstinence. Turns out, those cravings are caused because drinking alcohol releases endorphins in the brain. As such, the cure for alcohol dependence should be straightforward - develop a way to block those endorphins, and people would reduce their alcohol intake on their own without consciously trying. That process is now a reality, known as the Sinclair Method. With the method, all you have to do is take a pill every time you drink, and before you know it, your drinking will be under control without any effort. No cravings. No stigmas. No hassles. And in this audio, you’ll hear exactly how it all works from David Sinclair himself. You’ll Also Hear: The little known pill called Naltrexone that makes it all work, how to use it, and how to get a prescription The surprising details about the way addiction forms in the brain Why you’ve probably never heard of this method before, and how to learn more about it What types of alcoholism this treatment works for and who won’t be able to use it The one correct way to make this treatment work for you Other breakthrough uses for Naltrexone and the Sinclair Method David says that people who take Naltrexone will usually end up drinking less than two drinks per day, and may decide to quit altogether. But they have control over their addiction and are able to make the choice themselves. And with an amazing 75% success rate, this could be the best choice for many people worldwide. 11. The Secret To Finding A Soulmate At Any Age It doesn’t matter if you’re 24, 44, or 104, you can find your perfect match – even if you’re sure all the good ones are taken. Arielle Ford, author of The Soulmate Secret, found her true love at the age of 44. And in this audio, you’ll hear how she did it and how she’s helped countless others do the same. The trick is in knowing yourself well enough to figure out what you need in a partner. And in this audio, you’ll hear how to do that. You’ll Also Hear: Everything you need to know to make that all-important “wants” checklist – and how to use it once you’ve got your soulmate down on paper The top 3 “limiting beliefs” people have that hold them back How to put an end to making excuses for yourself about why you can’t find love – and start finding your perfect match today A real-life example of “acting-as-if” and the simple (and sometimes even illogical) ways to use that to attract your perfect someone The very first step you should take as soon as you’re finished with this audio A step-by-step look at the ritual Arielle did that helped her get ready to receive her soulmate – and in less than 6 months, she found him Finding true love is definitely a process that starts with you. But Arielle says not to worry – it’s a fun process. And in this audio, you’ll hear all the strategies to bring more love into your life and find that perfect match. 12. The Big Green Purse: Easy Concrete Steps For Going Green On A Budget Although you may think your house is clean and safe, according to Diane MacEachern, author of The Big Green Purse, toxins are everywhere. From the plastic we store our food in, to the very products we use to make things cleaner, the chemicals in everyday household items may be making us sick. MacEachern says we have a responsibility to our family, our budget, and to the environment to be choosy when it comes to our spending power. If we can shift $1,000 of our family’s yearly household budget to greener products, it will send a strong message to manufacturers that consumers care about their health, safety, and the planet. And in this audio, you’ll hear what you need to know to make every purchase count. You’ll Also Hear: The 2 dangerous chemicals that could be in your household plastic – and how to make sure your plastic is safe The simple little trick parents can do to help their kids be more relaxed, energetic and healthy The fastest known way to let manufacturers know you demand more responsible behavior from them A very easy tactic that will help you combat the commercialization your children are bombarded with that makes them think they need every new toy at the store Two ways to ensure your children’s clothes are the safest they can be Key strategies that will help parents control the overall consumption of their households As we go about our everyday lives, Diane says it’s vital to remember that you can’t really “throw away” anything. Garbage goes somewhere, and is never really destroyed. So it’s important that we make deliberate, conscious decisions when it comes to our spending -- and make everything we own as valuable as possible.  13. The Amazing Story Of How One Child Recovered From Autism - An Interview With Leeann Whiffen Leeann Whiffen's son, Clay, was about 16 months old when she started noticing a change in his behavior. His normal, happy disposition and language skills were suddenly replaced with a lack of eye contact and severe tantrums. It didn’t take long for doctors to diagnose Clay with autism. Soon after the diagnosis, Leeann found herself on a journey to find, and fight for, the treatments that would eventually lead to his recovery.  Now she’s the author of the hit book, A Child’s Journey Out Of Autism, and is fighting to pass legislation that will force insurance companies to pay for necessary treatments to help autism. In this audio, you’ll hear all about her incredible story. You’ll Also Hear: A simple "laundry list" of symptoms to look for if you suspect your child has autism Spooky insights into the triggers and causes of autism and why “the jury may still be out” on whether today’s vaccines are really as safe as claimed Key strategies for finding the right treatment plan for your autistic child, along with the best therapies available today A checklist for parents that will get them on the fast track to recovery for their autistic children The often overlooked dietary staple that could be worsening the symptoms in your autistic child Why most insurance companies won’t treat autism – and how to get the kind of treatment your child deserves According to Leeann, early detection and treatment is absolutely critical for recovery to be a possibility. But fortunately, there are a lot of resources available for parents to turn to, if you know where to look. And this interview will tell you how to get started.  14. Turn Your Heart Disease Into A Harmless Paper Tiger That You’ll Never Need To Worry About Again If you think heart disease is just a natural part of aging, don’t bet your heart on it. The author of Prevent And Reverse Heart Disease, Dr. Caldwell B. Esselstyn, says it’s actually a food-borne illness with a simple cure that even the unhealthiest of people can conquer once and for all. But you won’t hear that from the government. And you won’t study it in school. In fact, Dr. Esselstyn says this is the one disappointment he has with modern medicine. It’s simply failing its patients. And in this audio, you’ll hear all about it. You'll Also Hear: The amazing discovery scientists learned about curing heart disease from World War II, and why you’ve probably never heard about it before The dark secret your doctor is trying to hide from you about bypasses and stents – and what you need to know before you let anyone cut you open Exactly what Dr. Esselstyn says is the one and only way doctors today can adequately treat heart disease, and stop killing their patients The 3 worst foods you’ll never want to eat again because even one bite is like consuming a “fork full of strychnine” The ugly truth about the USDA and why Dr. Esselstyn says having them make the food pyramid is like having Al Capone do your taxes The exact steps you can take to regain power over your heart disease today Everyone who eats a traditional Western diet has cardiovascular disease right now. And although you may not have a heart attack for 30 years, you will never have a heart attack if you follow Dr. Esselstyn’s advice. And in this interview, you’ll hear exactly what that advice is.  15. The Cancer Conspiracy - What Your Doctors Don't Want You To Know! A cancer diagnosis can instill fear in the heart of even the bravest person. There are so many different types of cancer, and so many known and potential causes of the disease. What, then, should you do if you receive a cancer diagnosis? Shouldn't you follow your oncologist's instructions? Suzanne Somers, health writer and author of the book Knockout, says maybe not. Even though this is probably the scariest time in your life and you may feel like you do not have a moment to spare, it is important for you to realize that you do have a choice as to how to treat your cancer. Suzanne Somers fought cancer over ten years ago and walked away victorious. She moved on and left it all behind her until a bizarre incident brought cancer back to the forefront of her mind. In this interview, you will hear about how Suzanne Somers became interested in learning more about cancer treatment and what she found out when she decided to do so. Key Information Contained In This Interview: How a medical nightmare led Suzanne Somers back to learning about cancer treatments The truth about how successful chemotherapy really is at treating various types of cancer Why your doctor may not offer you any treatment options for cancer besides the standard of care What the standard of care treatment for cancer is and why it often does not work How some doctors treat cancer in ways that are different from the standard of care How effective these alternative treatments are at treating various types of cancer Why doctors that offer alternative treatments are often threatened with punishment What kind of testing is available to assess which, if any, chemotherapy is right for you According to Suzanne Somers, you do have a choice regarding your cancer treatment. Regardless of which treatment you ultimately decide to take, you can choose to educate yourself about treatment options before making a decision. When you listen to this 23 minute interview, you will learn from Suzanne Somers how you can make an informed decision regarding your cancer treatment, and why Suzanne Somers is no longer afraid of being diagnosed with cancer again. 16. How To Raise A Healthy Child In A Toxic World In 1988, autism was diagnosed in about 1 out of 10,000 people. Now, it’s about 1 in 100. Asthma has quadrupled since the 1980s, and ADHD has increased by more than 150%. Although some increases are expected as awareness of a disorder goes up, numbers don’t lie – and these numbers are astronomical.  Because our genetics haven’t changed since the 1980s, scientists are left to believe it’s actually our environment causing many of our major health problems. But fortunately, that doesn’t mean we’re all doomed. And in this interview with Dr. Alan Greene, pediatrician and author of Feeding Baby Green, you’ll hear simple strategies you can take that will keep your family healthy, even in an environment that seems to be poisoning them. You’ll Also Hear: The little-known toxins that might be in your cabinets right now, causing your family everything from early puberty to cancer The truth about why people “don’t like” certain foods – and the easiest way parents can make sure their kids get a balanced diet – and like it Exploding the myth that babies will develop allergies unless given foods in the proper “spaced out” order, and why Dr. Greene blames baby food for many of today’s health problems Exactly what an expectant mom can do to set her baby’s metabolism in utero The only recycling numbers you’ll want to see on your plastic containers – and the three dangerous ones you’ll want to throw out immediately The only safe way to microwave food Parents can’t afford to wait for government regulation to catch up with what scientists already know. We need to be as educated as we possibly can in this day, age, and environment. And this audio is a great place to start.  17. How To Stop Screwing Yourself Out Of Success: An Interview With Legendary Life Coach Debbie Ford If you’re like most people, you’ve probably been unconsciously punishing yourself for the regrets and failures in your life – essentially screwing yourself out of happiness and success without even knowing it.  But in this audio, you’ll hear how to stop that cycle once and for all from Debbie Ford, author of Why Good People Do Bad Things. According to Ford, the first thing we have to do is recognize our faults and forgive ourselves for being human. Hiding and suppressing our true feelings is like holding a beach ball under water – it will come to the surface, and usually in a surprising way. In this audio, you’ll hear the steps that you can take to get back in touch with your authentic self, trust your instincts, and reclaim your self-esteem. You’ll Also Learn: Real-life examples of how people sabotage their own happiness What you need to know about “toxic emotions” and how to rid them forever How to make spirituality a daily practice A surprising exercise that will help you forgive yourself and move on The scary way the media actually promotes a society of shame – and how not to succumb to it According to Debbie, everyone has a dark side, but it’s not a bad thing. It’s when we don’t have compassion for our mistakes and impulses that will actually be our downfall. And in this audio, you’ll hear how to stop letting guilt and fear lead you to failure – and instead, allow yourself to find the success you deserve. 18. ADHD AND LOVE: Real Help For Attention Deficit/Hyperactive Children That Will Keep The Whole Family On Track For a child with ADD/ADHD, even the simplest of tasks can be a huge struggle. And parents may find themselves worn down and frustrated with kids who seem “spacey” or “hyper” while needing constant reminders just to stay on track.  But according to Ned Hallowell, psychiatrist and author of Superparenting For ADD, there is hope. And in this audio, you’ll hear how to find the strengths and talents of your ADD child, while also helping them stay focused and happy. You’ll Also Learn: The truth behind ADD/ADHD and how to know if your child has it The one best way to set up a treatment plan that will work for your family Key strategies for parents regarding nutrition and routine that may curb ADD symptoms without the use of medicine The almost-magic way to create a connected atmosphere “team” – and increase the areas that your child can thrive How to make sure your child is getting the right medication and dosage The 5-step process that creates a cycle of excellence for kids with ADD According to Hallowell, love is the best and most obvious intervention, but unfortunately it’s also the one that may get lost along the way. Many kids with ADD encounter constant reprimands and reminders about how they’re doing things wrong. And as a result, their self-esteem may easily become damaged. But fortunately, ADD is manageable and shouldn’t hold a child back from achieving at any level. In fact, many famous artists, CEOs, doctors, lawyers, entrepreneurs, and athletes have ADD. And in this audio, you’ll hear how to help your child unwrap his talents while making his (and your) life significantly more manageable with the right treatment place.  19. Finally, A Treatment Plan For Dyslexics That’s Not Just A Band-Aid For Their Symptoms The average person reads by “thinking in sounds” at a pace of about 2-8 words per second. The average dyslexic doesn’t think in sounds, they think by picturing images at a rate of 32 images per second! Because they think at this much faster pace, when they come across a word they don’t have an image for (like “the” or “and”), they stumble into a state of disorientation that we see as “dyslexia” (mixing letters, seeing things backwards). But fortunately there is help. Ron Davis, author of The Gift Of Dyslexia, and a dyslexic himself, says dyslexics are just highly creative people who think differently than most. So we can’t expect traditional methods for reading to work for them. And in this audio, you’ll hear the revolutionary approach that does work. You’ll Also Hear: The truth behind the kind of self-esteem problems dyslexics may run into, and the only way that works to prevent or fix that damage All the details about Ron Davis’ breakthrough method, where it’s being used today, and the amazing results you can expect to see A simple 5-second exercise that will give you a hands-on perspective of what dyslexics feel every day The surprising reason the words that trigger dyslexics are basically the same as the Dolch “Sight Word” List for second graders – and what that means for parents and teachers of dyslexics Simple techniques dyslexics can use to “re-orient” themselves and get back on track when they feel disoriented Well-meaning parents, teachers and friends of dyslexics may unknowingly be making their loved ones’ problems worse. But if you know the facts and the triggers, you can put an action plan in place that will actually work – for dyslexics of every age. And in this audio, you’ll hear how. 20. The Highly Intuitive Child Catherine Crawford, ATR is a licensed Marriage and Family Therapist and Registered Art Therapist with 2 decades of experience providing therapy to children and adults of all ages.  She specializes in the unique needs of highly intuitive children and adults in her private practice in Mountain View, California. In this interview, you’ll hear what she’s learned over the years. 21. The Secret Behind The Secret: The Little-Known Method More Than Half The Teachers In The Secret Use To Rise To The Top Of Any Situation Have you ever noticed how some people can use adversity (no matter how bad it is) as a stepping-stone to greatness, time and time again? Well, there’s actually a method they use to do that. It’s called the Sedona Method, and in this audio, you’ll hear all about it.  Hale Dwoskin, one of the famed teachers in The Secret, says the secret to wealth and success is to stop treating your emotions like they’re facts. You can’t change an experience. If you lose your job, you’ve lost your job. There’s no changing that. But you can change the way you react to it. And in this audio, you’ll hear how to immediately release the kind of emotional baggage that can keep even the strongest of people down when hard times hit. You’ll Also Hear: A quick 5-second exercise that will help you examine your life and find the inner peace you deserve no matter how crazy the chaos is around you The amazing story of how one desperate guy who was given only a couple short weeks to live used the Sedona Method to live 42 years more than doctors said he would How to use the Sedona Method to boost your finances – especially if you’re one of the 40% of Americans who live paycheck to paycheck The first and most important thing you need to do after listening to this audio * 3 simple questions to ask yourself that will allow your brain to release its inhibitions and welcome success Examples of how salespeople used the method to increase their sales 33% more than their competitors in just 6 short months Hale Dwoskin says that all the greatness you’ve ever sought is already in you. You just have to learn to look within yourself and find it. And in this audio, you’ll hear how to do that.  22. Finally!  An Easy Cure For Epilepsy - That Doctors Have Been Sitting On Since 1920 In the early 1990s, Jim Abraham’s one-year-old son, Charlie, started having violent, terrible seizures. Doctors couldn’t figure out why, so they did what doctors do: They medicated him. Despite the devastating side effects that did not stop the seizures, the doctors continued to medicate him over and over again. As a last resort, the doctors opted for brain surgery, but they were wrong again. They told Jim there was no hope. Poor little Charlie was probably going to end up mentally retarded from all the brain damage caused by his seizures. Fortunately for Jim, the doctors were wrong once again. Jim found a treatment for his son that didn’t involve medicine or operations. It simply involved a change in the boy’s diet. And after only a few short days, Charlie’s seizures stopped… for good. But here’s the most amazing part. Doctors have known about this dietary therapy for almost a century! And in this audio, you’ll hear all about the cure and the cover up. You’ll Also Hear: The top 3 reasons doctors are failing the epileptic community by keeping this cure under wraps The very first thing you should do if your child is diagnosed with epilepsy The science behind the diet – how eating high protein triggers the body to suppress seizures Exactly who can benefit from this treatment and how long they need to be on it before they see results and can expect to eat normally again A quick and  incredible story about a family that went broke over their medical bills from epilepsy – a story so impossible to believe, they made a movie about it starring Meryl Streep The “hard pill to swallow” about the kinds of medications doctors currently prescribe for epilepsy – with eye-opening stats and studies that will have you asking why Epilepsy isn’t the devastating diagnosis it used to be. Charlie is now a healthy young adult who lives seizure-free while eating whatever he wants. And in this interview with his dad, you’ll hear how they did it and how you can help someone with epilepsy too. It’s never too late to take back your health and lead the life you deserve.  23. Autism, Genes, Fingerprints And Caffeine: Surprising Things You Should Know About Your Health If you thought caffeine was bad for you, think again. According to Dr. Roizen, best-selling author and co-creator of RealAge.com, you should drink at least six cups of coffee a day to reduce brain aging. In fact, he says there are 151 things you can do to change your rate of aging, and in this audio, you’ll hear many of them. Dr. Roizen also talks frankly about a number of health issues concerning people today including the rise in autism rates and its possible link to both the environment and genetics. You’ll Also Hear: How to stay younger than your years Exactly what scientists know about autism Ways we can influence the genes we have How a mother-to-be’s lifestyle can affect her baby’s behavior after he’s born All about the power that food has over our health As a physician of internal medicine and co-author of the You series of health books, Dr. Roizen knows his stuff when it comes to many different health issues, and he shares a lot of that information in this quick audio. Dr. Michael Roizen is an award-winning author and the chief wellness officer at the Cleveland Clinic. He completed a tour of duty in the Public Health Service and has 165 peer reviewed publications and 100 medical chapters, 14 US patents, started six companies, served on the FDA advisory committees for 16 years, and chaired a U.S. Food and Drug Administration advisory committee. He became famous for developing the “Real Age” concept and has authored or coauthored five number one New York Times best sellers, including Real Age, and four books in the YOU series. 24. Retraining The Brain Anat Baniel (M.A. Clinical Psychology) has established an international reputation as one of the world's leading authorities in finding ways to access the brain to overcome pain and limitation, increase vitality, and help children with special needs make the impossible possible.  The body is built to work as one harmonious unit with the brain at the helm as its Chief Executive Officer. So it stands to reason that if we look at how this CEO handles its day-to-day functions, we can improve the quality of the whole team. That reasoning is one of the key principles behind the Anat Baniel Method. According to Baniel, our brain functions in one of two modes – learning or non-learning. Most of us only use our non-learning mode. We don’t think about how we walk or pick up a glass, we just do it. But in order to be productive, we need to force our brains to stop giving us the same-old, same-old. We need to ask it to give us a different and better pattern. And in this audio, you’ll hear how to spark your brain into giving you those kinds of new patterns. You’ll Also Hear: Simple – though sometimes counterintuitive – ways to strengthen the brain by making mistakes on purpose How to take the sting out of your aches and pains by reducing the force you use on muscles in everyday activities A simple exercise to do while you listen to this audio that will have you instantly seeing greater results in your body’s flexibility (probably more than you have in the last 10 years!) The real secret behind Albert Einstein’s genius A quick look at why we age and how to keep your brain youthful and growing Examples of how this method is being used to achieve unheard-of breakthrough results for disorders like cerebral palsy, Asperger’s, and autism One family’s journey with cerebral palsy, and exactly how Anat’s Method is helping them see the kind of dramatic results they never got from traditional Western medicine Most people simply try too hard to get their muscles, their relationships, and their creativity to do more and more. This is actually counterproductive. If you reduce the effort with which you do things, your brain will be forced to give you a better and easier way. And in this audio, you’ll hear how to train your brain to give you the most efficient ways possible.  25. What You Should Know About “Anecdotal” Medicine That Could Save Your Life Julia Schopick discovered alternative medicine when her husband was diagnosed with a brain tumor. Like many cancer patients, after one of his surgeries he was left with a wound that wouldn’t heal. Doctors tried everything, but nothing helped. So Julia took matters into her own hands and found a medicine that not only healed him, but healed him immediately.  She thought the doctors would be thrilled and curious about the magical medicine that had finally healed her husband’s wound. They weren’t. In fact, they were mad. And that began a journey for Julia to find more proven methods of treatments that doctors still consider “anecdotal.” And in this audio, you’ll hear all about them. You’ll Also Hear: Why most doctors don’t stray away from “industry standards,” when you should think twice about their advice, and options you have instead A method that regenerates the liver, helping people with hepatitis and cirrhosis What advice Julia has for those of us struggling with disorders A method that helps epileptic seizures that was even made into a Meryl Streep movie A method for treating autoimmune diseases like lupus, arthritis, and chronic fatigue What all these treatments have in common and why you probably won’t hear about them from your doctor No pharmaceutical companies make money off the treatments spotlighted on Julia’s website, and that’s why you likely have not heard of them before. But the best part about these alternative methods are that they’re usually cheaper and less harmful than traditionally prescribed medications. And in this audio, you’ll hear all about it.  26. The Firefighters’ Diet That Could Ignite Your Energy And Save Your Sex Life Rip Esselstyn is a firefighter who has seen the devastating effects of a poor diet at every shift. He’s seen heart disease, diabetes, cancer, strokes, and even 600lb people who need help being lifted out of their own beds.  And that was one of the reasons he wrote The Engine-2 Diet, a New York Times bestselling diet book that incorporates the same principles many champion athletes use for energy and stamina – and does so without using any weird, where-do-I-find-these kinds of foods. You might be surprised to know that the Engine-2 Diet doesn’t include any meat. According to Rip, Americans are programmed to believe they need flesh and dairy in order to survive, when nothing is further from the truth. So he says it’s important that we wean ourselves off the “bad” while training ourselves to discover and enjoy the good. And Rip says once you see how great you’ll feel after you start eating a better diet, you won’t want to go back. And in this audio, you’ll hear all about it. You’ll Also Hear: The myths and truths about protein, vegetables, trans fat, sodium, sugar and more How erectile dysfunction is related to diet and heart disease -- and how to reverse it The big myth about milk – could 2% really mean 35% -- and more surprising news The 4 things you need to concentrate on when reading labels 8 tips that will help you prevent most chronic Western diseases The truth about oil (even olive) – and a few good-tasting substitutes to use instead According to Rip, eating healthy doesn’t mean you can’t enjoy your favorite foods like pizza or desserts, it just means you won’t have all the guilt or sugar-crashes. And in this audio, you’ll hear how to do it.  27. How To Go From The Fear Of Dying To The Joy Of Living: An Interview With Dr. Dean Ornish Many people believe they’d be happier if they could just have more of something – more money, more beauty, or more success. But according to Dr. Ornish, prominent doctor and author of The Spectrum, those kinds of thoughts usually make us more stressed and unhappy, to the point where even if we got the “more” we wanted, we wouldn’t be able to enjoy it.  Fortunately though, Dr. Ornish says stress isn’t something that happens to us, it’s how we react to what’s happening to us. And there are many ways to lengthen our “fuses” and find the love, connection, and community that studies show are key factors to good health and happiness. And in this audio, you’ll hear many of those ways. You’ll Also Hear: How to personalize a way of eating and living that’s right for you The optimum foods for good health – what foods help us grow more neurons and which ones will help us feel better All about processed foods – are they really as bad as people say they are? Simple ways to reduce your stress in as little as a minute a day Why you might want to think twice before getting bypass surgery or stents to prevent a heart attack – and what you can do instead And much more According to Dr. Ornish, health isn’t something we gain, it’s something we already have until we disservice it. A few simple lifestyle choices can make a huge difference, like what we eat, how we respond to stress, how much exercise we get, and what kind of love is in our life. And in this audio, you’ll hear all about how to improve your quality of life and get back to the joy of living. For over 30 years, Dr. Dean Ornish has directed clinical research demonstrating, for the first time, that comprehensive lifestyle changes may begin to reverse even severe coronary heart disease, without drugs or surgery. Recently, Medicare agreed to provide coverage for this program, which is the first time that Medicare has covered a program of comprehensive lifestyle changes. Dr. Ornish recently directed the first randomized controlled trial demonstrating that comprehensive lifestyle changes may stop or reverse the progression of prostate cancer. His current research shows that comprehensive lifestyle changes affect gene expression, "turning on" disease-preventing genes and "turning off" genes that promote cancer and heart disease.  28. Why Americans Are Uncomfortable Being Healthy During a spur-of-the-moment speech in Arizona, Gary Null asked the audience if anyone was into peace and making the world a better place. Of course, everyone raised their hand – until he asked how many had ever volunteered at a shelter. Then, no one responded.  According to Gary, it’s that kind of mentality that’s ailing the United States as a whole. We’d love to have homeless people helped, but we’re uncomfortable going out and doing it. We’d love to experience the good effects of not smoking or of exercising, but we’re uncomfortable changing our habits. And believe it or not, it’s actually the “authority figures” in the United States that are causing this problem. But fortunately, there are steps we can take to regain control over it, and in this audio, you’ll hear all about them. You’ll Also Hear: What Gary’s “living food approach to health” is, and how to achieve it The honest, no "bull crap" truth about what leads Americans to make bad lifestyle choices – day after day, and how to get out of the rut 5 simple ways to improve the quality of your life today The truth about the increase in autism How clinical studies are altered so they can claim their drugs are safe How pharmaceutical companies really make their money The problem with “the pink ribbon” campaign and breast cancer awareness Two simple steps to take today that’ll make you healthier right now According to Gary, being healthy is simple. The only hard part is getting over the discomfort of change. But even that’s easier than you think - if you give it a chance. And in this audio, you’ll hear how to get started.  29. A 5-Step Plan For Surviving Cancer And Most Other Health Problems Sandy Powers was diagnosed with breast cancer, but because she also had liver problems, she wasn’t able to follow her mastectomy up with the necessary radiation therapy. So she researched and devised a 5-step plan for health instead, and told her doctors she’d see them in six months. The doctors thought she was crazy.  Six months later, her liver had healed. Her cancer was in remission. Her cholesterol had dropped, and she’d never felt better in her life. And in this audio, you’ll hear exactly how she did it, without medication. You’ll Also Hear: How you can easily protect your children from getting brain cancer, Non-Hodgkin's lymphoma, and leukemia – with just a simple change in diet An eye-popping demonstration of the dangers of fertilizers, pesticides and hormones used in the mass production of food The “dirty 13” when it comes to toxins in food – go organic on just these 13 foods and you’ll rid yourself of 90% of the pesticides in your diet If you’ve ever been confused about antioxidants and free radicals, here’s a definition we can all understand and an easy “think color” approach to use at the grocery store that will help you get all the right stuff The only three vitamins worth taking – and the three you might be taking right now that could be killing you The single best daily activity you can do besides changing to an organic diet in order to heal your health and give your mind clarity The most important antioxidant you need to add to your diet every day to survive because the body can’t produce  or store it on its own Study after study shows a connection between health and diet. In fact, the future of medicine seems to be headed in that direction. But if you implement Sandy’s simple 5-step plan, it may be all you need to feel better today. And in this audio, you’ll hear all about it.  30. A New And Better Approach For Treating Alcoholism PhD Roy Eskapa, introduces the Sinclair Method, "How To Drink Your Way To Sobriety." About 1.8 million people die from alcoholism every year, yet until recently, there still wasn’t a good method for treating the disease besides detox, rehab, and abstinence. Helplessly addicted people are told every day to just stay sober for as long as they can, and if you relapse, get back on the wagon as fast as you can. This method has about a 15% success rate, and that’s probably being generous.  Meet Roy Eskapa, author of The Cure For Alcoholism. In this audio, Eskapa explains the Sinclair Method, a treatment plan that that has a 75% success rate, largely due to the method’s nontraditional approach that allows people to keep drinking without even the slightest reduction in amount. And in this audio, you’ll hear all about it. You’ll Also Learn: About a little magic pill called Naltrexone that makes this all possible How to get a prescription for it Exploding the myths about alcoholism and how dependence is formed How to talk to your doctor if you think this method could work for you The real reason other programs used to treat alcoholism don’t work Other diseases Naltrexone may treat Real-life case studies of people who have used the Sinclair method Roy says willpower is a great solution for people who can stop without turning back, and this treatment would not be for them. But for anyone who thinks they might have a hard time with that plan, there is an alternative that works. And this audio explains it all. 31. How To Eat Your Way To Good Health: An Interview With World-Renowned Physician T. Colin Campbell Author of the book China Study, T. Colin Campbell has been described as one of the most important writers on nutrition ever. It is said that reading this book could save your life. In this interview, you’ll meet Dr. Campbell and hear exactly what makes his study so important. While trying to solve the problem of malnutrition in the Philippines, Dr. Campbell noticed that families who were eating vast amounts of protein were also suffering the most with diseases like cancer. This simple observation led to a 20-year study on the effects that diet has on disease, particularly cancer, heart disease and diabetes. The results were not only astonishing, but they went against Dr. Campbell’s own personal beliefs. But the good news is, you can eat your way to being disease-free, and in this interview you’ll hear how to do it. You’ll Also Hear: Examples of what you should be eating to repress heart disease and delay aging Clear and straight-forward advice that will help you create your own optimum diet today The single most harmful chemical that most of us consume every day that “turned the cancer on” in laboratory animals The real reason most doctors fail when it comes to preventing disease – and how to take over and stay healthy The “one-size-fits-all” recommendation that can restore health for everyone Dr. Campbell says that most people think about nutrition on a casual level. They know they should be eating more fruits and vegetables, but don’t actually plan on doing it. This interview is an important first step to taking control of your life and having the healthy future you deserve.  32. The Shocking Reason Why You Never Get What You Want Steve Sisgold, author of the book What's Your Body Telling You, was raised to be a polite child and not express everything he felt. Most of us were raised with similar beliefs, and in turn pass them on to our children. In this interview, Sisgold reveals the truth about what really happens to our early beliefs. Here's what you're going to learn in this interview: The surprising things you do to undermine your own success Why people don't believe what you say How to cure aches, pains, and even asthma What you can do to regain control of your life Simple strategies for finding success One thing you can do now to save your child's life Why you aren't losing weight no matter how hard you try How you can get rid of fear and alleviate anxiety Everyone holds many beliefs deep inside of themselves. You probably don't know what beliefs are inside of you or how they got there. Steve Sisgold has developed an amazing method for accessing the beliefs that are locked deep inside of you. Listen to this interview to learn what miraculous things can happen when you access your deepest beliefs and apply Steve's proven tactics for dealing with them. This 20-minute interview is sure to change your life for the better. Enjoy! 33. How To Save Money And Live Better Just By Organizing Your Clutter Believe it or not, your messy desk could be costing you serious money every year. Not only does clutter make you feel stressed out and overwhelmed, but it also slows down your productivity. In fact, the average person spends an hour a day just looking for stuff. In this audio, you’ll meet Elizabeth Hagen. Elizabeth is an organization expert who gives speeches and workshops designed to help people become more efficient. And after you’re done listening to her interview, you’ll know how to manage everything from a messy desk to habitual procrastination. You’ll Also Learn: Simple tips for small business owners that will keep you organized and on track Elizabeth’s “5 F” plan for getting rid of the paper pile for good How to turn your messy desk into a clean, efficient “Command Center” Time-and cost-saving computer tools that will help you offline as well Why Elizabeth prefers action cards instead of to-do lists and how to make them work for you How perfectionism and multitasking actually make you less productive, and ways to stop yourself from letting them slow down your day What “mind mapping” is and how to use it to tackle even your biggest challenges The strategies and incentives Elizabeth uses to promote her workshops and speeches How Elizabeth gets 30% of her audience to buy her products after her speeches According to Elizabeth, becoming organized will not only raise your self-confidence, it will also help you take charge of your day and your life. And this interview gives you just the right tools to get started today.  34. Thyroid Disease - Do You Have It? Are You Sure You Don’t? Many middle-aged women are affected by thyroid disease. Amazingly, many of these women do not even realize it. These women and their doctors often regard symptoms like hot flashes, fatigue, and weight gain as normal things that happen at their age. Mary Shomon, the author of The Menopause Thyroid Solution, says that these symptoms don't have to be a part of your life. In this interview, Shomon reveals the myths and mysteries surrounding the tiny gland which controls your energy and metabolism. Here's what you're going to learn in this interview: Shocking facts about how often thyroid issues are misdiagnosed Important medical tests to ask your doctor for at your next visit Hidden causes of infertility Why doctors often misinterpret thyroid test results The reason your antidepressants aren't working The key ingredient for hormone balance and weight loss How to stop hot flashes Millions of people are walking around with undiagnosed and untreated thyroid conditions. They feel unhealthy, yet their doctors can't explain why. Don't let this happen to you. Listen to this interview with Mary Shomon today, and find out why you are feeling terrible, and what you can do about it.  35. The Biggest Crime Against Women May Be Coming From Your Doctor: Is Your Mammogram Killing You? According to Dr. Len Saputo, physician and author of Return To Healing, doctors have to conduct 1,900 mammograms in order to save one life. Yet in the process of screening women, they will cause two cancers just from the mammogram’s Even more shocking, they will misdiagnose 30% of their patients, meaning that many women will receive unnecessary and costly surgeries, radiation, and chemotherapy. But here’s the hardest pill to swallow: For women under age 50, mammograms aren’t necessary. And in this audio, you’ll get the real facts from Dr. Saputo, who’ll give you the honest facts and information that you won’t he anywhere else – especially not from fat-cat organizations like the FDA, the pharmaceutical industry, or even your doctor. You’ll also hear about a low-cost, no side-effects alternative you can use at any age – that gets safer, better, and more accurate results. In this interview, you’ll also get: A quick “follow-the-dollar” look at why mammograms are so readily offered as the only way to accurately diagnose breast cancer The real truth behind the statistic that 1 in 8 women will get breast cancer – and why members of the medical community are inflating those numbers A clear and straight-forward look at the environmental exposures and health risks that cause breast cancer – and simple lifestyle choices you can make to prevent it How much you can expect to pay for alternative treatments to mammograms if your insurance won’t pay – Hint: It’s probably lower than you think A shocking study that shows some breast cancers go away on their own – without any treatment at all -- and what tests doctors can use to determine which cancers fall into that category Mammograms are still being debated in the medical community, but you don’t have to wait for a conclusion. Learn as much as you can about medical findings and safe alternatives by listening to this great audio. 36. Why Haven’t People Suffering From Heart Disease And Diabetes Been Told These Things? Author of The Optimal Health Revolution, Dr. Duke Johnson, just couldn’t sit by and watch health book after health book being published with advice so bad it was likely killing people. So he decided to write his own based on real research and truth.  According to Dr. Johnson, serious health problems aren’t just happening in the United States. History shows that as soon as nations industrialize, they develop heart disease, diabetes, and cancer which are likely caused from the mass production of food. But if you know how to eat for optimal health, none of that can ever affect you. And in this audio, you’ll hear the straight truth about how to do that. You’ll Also Hear: Exactly what foods you need to avoid in order to prevent heart disease and diabetes A painlessly easy way to lose 10 pounds a year without really trying The scary side effects that happen to our bodies when we take in the chemicals found in fake sugars and fats A quick “food-prescription” if you’re pre-diabetic that will pull you away from the disease before any problems come up The little pill you should be taking every day that will boost your health and reduce your anxiety The dark truth about the protein-diet trend, and why it’s more dangerous than people think All about the foods you probably eat every day that cause your immune system to malfunction and attack your own body -- without you even knowing it’s happening Dr. Johnson says avoiding the foods that cause health problems doesn’t mean you have to eat weird stuff or starve yourself. And in this audio, you’ll hear how to survive the processed-food epidemic and enjoy the long, healthy life you deserve. 37. What You Need To Know About Dyslexia That Will Save Your Child’s Self-Esteem And Future The harsh reality when it comes to dyslexia is this – you can’t afford to wait for your child’s school to figure it out because that may never happen.  Studies show 1 in 5 kids struggles with dyslexia, but federal education laws don’t require schools to screen or test for it. And a child who can’t keep up with peers, who’s embarrassed when another child sees his class work, or who feels stupid every day at school is at risk for lifelong emotional scarring. But parents don’t have to sit back and watch it happen anymore. There are steps you can take to help your child if you suspect they have dyslexia. And in this audio, you’ll hear all about them from Susan Barton, founder of Bright Solutions For Dyslexia. She’s going to tell you how to identify the classic warning signs and how to help your child overcome them at home and at school. You’ll Also Learn: A simple "laundry list" of things to look for if you suspect dyslexia Exploding the dyslexia myths: Do they really see things backwards? Where to find simple and free screening The one best way to help schools get the training they need for dyslexia The science behind the disorder and what causes the differences in brain structure and wiring detectable in dyslexics How to look at your family tree to determine warning signs and risk factors How to know if your child’s school is behind the times when it comes to dyslexia -  and the book you can give them that will catch them up to speed Fortunately, dyslexia is manageable, and dyslexics go on to achieve anything they want in life – architecture, computers, science, medicine, engineering, etc. But it’s not something people naturally “grow out of” and does require a treatment plan. However, it’s never too early (or too late) to get started. And in this audio, you’ll hear the latest and greatest strategies for success. 38. What Every Mother-To-Be Needs To Do To Prevent Postpartum Depression Postpartum depression can hit any new mom. It’s not hereditary, and there are no real determining factors to let doctors know who will get it and who won’t. This scary disorder can turn even the happiest of women into shells of their old selves – lost, scared, and guilt-ridden with frightening thoughts they have no control over.  Dr. Shoshana Bennett says that not only do these women deserve to be happy, but with the right action plan in place, they will be happy. In this short audio, you’ll hear all about this horrible disorder that strikes 1 out of every 6 new moms, and the wellness strategy that can stop it. You’ll Also Hear: Common symptoms to watch out for that will let you know when normal “baby blues” has crossed the line The  Number 1life-changing thing partners can do if they suspect a new mom has postpartum depression The startling discovery that certain kinds of therapies actually make this disorder worse – and which ones should have any depressed new mom running in the opposite direction if they come across it Dangerous risk factors you’ll want to avoid when pregnant that could send you over the edge A realistic look at the worst case scenario if this disorder goes untreated Dr. Bennett knows how frightening postpartum depression can be because she went through it herself back at a time when there was very little known about the disorder. That experience drove her to research it herself, and now she says women can recover to more than 100%. After the right treatment, they can actually expect to have a “better self” back. And in this audio, you’ll hear all about the wellness plan that will get them there. 39. How To Live To 100 And Feel Great The Entire Way When Suzanne Somers was going through menopause, she felt terrible. She was moody, sweaty, sleepless, tired, and just wasn’t feeling herself. The doctors wanted to prescribe medications to treat each of her symptoms, but Suzanne didn’t want to go that route. That’s when she discovered a better way. And in this audio, she explains it all.  According to Suzanne, most people expect to get one of the “Big 3” as they age – cancer, heart disease, or Alzheimer’s, but it doesn’t have to be that way. Doctors say people can live to be 90-100, and Suzanne expects to get there with her brains, bones, and energy intact. And she’s well on her way. At 62 years old, she feels great without taking any pharmaceutical drugs. And in this audio, you’ll hear how she does it. You’ll Also Hear: The truth about pesticides The secret harmful effects of diet soda What to look for when reading labels at the grocery store How flavoring our foods with natural herbs and spices could give us the antioxidants we need to ward off free radicals What happened on her TV show “Three’s Company” that got Suzanne fired And much more According to Suzanne, even if you’ve lived a lifetime of bad habits, it’s not too late to get healthy because the body is very forgiving. All you really have to do is start making a few simple changes. And this audio is a great first step. 40. How To Prevent Heart Disease Without Pills, Procedures, Or Pricey Diet Plans Heart disease can happen to anyone. In fact, it’s the number one killer for both men and women. While scientists used to believe the disease was caused by clogged pipes, they now know “plaques” form in the arteries from lifestyle choices like fatty diets and lack of exercise. If one of those plaques becomes inflamed, it can rupture with little warning, causing a heart attack. In this audio, you’ll hear all about heart disease and the ways to prevent it from Dr. Michael Ozner, a cardiologist and author of The Great American Heart Hoax: Lifesaving Advice Your Doctor Should Tell You About Heart Disease (But Probably Never Will). Dr. Michael Ozner is an award-winning, nationally renowned pioneer in the field of preventive cardiology, a sought after keynote speaker, and a top selling author. According to Dr. Ozner, there is hope for those of us who lead relatively sedentary "fast-food" lives. In fact, it's probably easier (and less painful) than you think to prevent heart disease. And in this audio, you'll hear all about it. You'll Also Learn: A delicious way to lower your risk of heart attack, stroke, diabetes How a processed diet wreaks havoc on our bodies Why our government has let us down when it comes trans-fat How much exercise you really need The forgotten risk factor in heart disease that rarely gets talked about And much more According to Dr. Ozner, you don't need to bombard yourself with medications in order to lower cholesterol and prevent heart disease. Simple lifestyle changes can be started today that will help to get you on the right track, and this audio is a great first step.
48) $3900 ID Pen Business System
It seems like only yesterday that I was making and selling pens from my one bedroom apartment in Pacific Beach, California back in 1996.  What is an ID Pen? An ID Pen is a pen or marker that has a clear invisible ink used to mark items covertly.  The only way one can see the mark is by shining a UV (Ultra Violet) light on the material after the invisible ink dries.  Then you'll see your writing or marking glow like a Christmas tree.  There are hundreds of commercial, industrial, and retail markets and applications for this easy to make and distribute product. Here are just a few unique features and benefits: With the ID Pen, you can permanently label all of your equipment, electronics, and property with your name, driver's license number, or other identification. When valuables are stolen and recovered by police, it is difficult, if not impossible, to determine the owners of the possessions if serial and model numbers have been stripped off the products. The ID Pen can be used on all surfaces - cameras, cell phones, computers, TVs, bikes, guns, collectibles, coins, documents, jewelry, tools, and so much more. The special ID ink, which is completely invisible, leaves a permanent mark on any surface it is used on. Yet it won't deface or damage the product, and is only visible by UV light. Traditionally, vibrating engravers have been used by owners to mark their property, despite the fact that engraving permanently etches a visible ID on a product. Additionally, etching is unsightly and reduces the resale value of items for future sales. Engravers are also too costly to load out, and difficult to use for the average person, making them limited in their functionality. For over 17 years, I've been quietly making and selling ID Pens from my home. And the amazing thing is, I still have other accounts that have been ordering from me for all these years. In all, I've assembled and sold well over a half a million pens. If you need a Plan B and have always wanted a simple home business, ID Pen distribution is a viable work-from-home opportunity that you should investigate further. You do not need any machinery or technical know-how to do this business. You'll have a product with virtually no competition. And your profit margins on the ID Pen are insanely huge. ID Pens can be made and assembled by hand for 17 cents each and they retail for up to $5. Or you can 10 X your money selling wholesale in quantity by the 1000s. I'll show you exactly how to do it. I'll show you how to make the pens. I'll show you how to outsource the assembly if you want to just sell. I'll show you where to get the parts. And I'll give you all my letters, audio training and selling systems to do it. And I won't leave anything out. Here's What You Get . . . 1. Your Invisible Ink Marketing System - 16 Secrets To Get You More ID Pen Customers In A Month Than You Can Handle A 173-Page PDF Document That Includes: 3 Certificates Worth $200 EACH to have your questions about the ID Pen System Product Answered 8 Certificates Worth $200 EACH to have your own ID Pen Marketing Material Critiqued MODULE 1 - Why 99% Of Most Advertising and Marketing Doesn’t Work...And What Does Work! MODULE 2 - The Lifetime Value Of A Customer - Your “Marketing Edge” MODULE 3 - The Master Success Formula How To Grow Your Pen Business Exponentially MODULE 4 - Your Marketing Message - The Unique Selling Proposition MODULE 5 - Your Plan of Action MODULE 6 - DIRECT MARKETING Secrets Secret #1 - Create A Cash Flow Surge With Customer Reactivation Secret #2 - How To Use Two-Step Classified and Small Display Ads Secret #3 - How To Make A Fortune With Free Recorded Messages Secret #4 - How To Use FREE Reports To Get Prospects Calling You! Secret #5 - The Little Known Secret Of The Direct Marketing Masters - The Multi-Step Follow Up Sequence Secret #6 - How To Use Attention “Grabbers” To Make Your Letters Virtually Jump Out And Grab Your Prospect’s Attention Secret #7 - Mock Checks And Vouchers Secret #8 - How To Use Yellow Stick-On Notes To Personalize Your Promotions And Boost Response Secret #9 - The Little Known Direct Marketing Secret That Increases Response From Untested Mailing Lists While Reducing Costs Secret #10 - The Simple Way To Get Referrals, Leads, and a Boatload of Customers With Template Letters Secret #11 - The Secret Of Getting Publicity To Position You As An Expert And Generate Hot Qualified Leads Secret #12 - The New Customer Welcome Kit Secret #13 - Maximizing Your Back End Secret #14 - Joint Ventures, Invisible Inks and Black Lights Secret #15 - How To Milk Reverse Joint Ventures Like A Cash Cow Secret #16 - TEST, TEST, TEST! BONUS - The 17 Universal Principles Of Achievement By Napoleon Hill 2. Your Question And Answer Guide To Making Money At Home With Your Own Specialty ID Pen Business Because ID Pens are cheap and easy to make, the profit margins are huge and so are the possibilities. That’s why I still make and sell them today – with recurring clients the money can be ongoing and easy. So in this three-part audio, you’ll hear an interview I did with a couple of entrepreneurs who currently own their own cleaning business but are looking into other opportunities as well. These entrepreneurs liked the idea of making pens because it was a quick, easy, and profitable business they could do in their spare time. But they had a lot of questions about the best ways to get started, and this audio and accompanying PDF transcript explains it all. Part One: How The Business Works: There are essentially three different pens I've promoted: invisible ink, redeye reduction, and vanishing ink. I’ve always run my pen business from home using just the Internet, a telephone, email, fax, and the physical mail, and I can help you do that too. In Part One, you’ll hear a layout of the entire process – from sending out press releases to preparing your product samples. You’ll Also Hear… The often-overlooked ways to find clients What it means to become a licensee of the The best ways to collect your prospects’ contact information Key strategies for mailing product samples: What envelope works best and what to include with every sample Part Two: The Ins And Outs (And Ups And Downs) Every business has its headaches, even the ones where you’re the boss, setting your own hours and working from home. And the pen business is no different. It’s a cinch to do, but you’ll still have to pack, ship, and make the pens. So in Part two, you’ll hear what to expect in a typical workday. You’ll Also Hear… The almost fool-proof areas for marketing the pens Exactly what to expect when your orders come in The “Secrets” of how I keep all my different pens organized What size point-tip works best for each pen, and what color I use for the plug and barrel Part Three: Sales And Marketing I’ve used many different pen promotions and press releases over the years, and I’ve made copies of the ones that have worked the best. In Part Three, you'll learn . . . A can't miss way for displaying and packaging your pens The most important things to know when ordering parts The “real life” sales and marketing support you’ll receive All about shipping to Canada Selling pens from your own home is an easy way to make extra cash, and is probably one of the most attractive smaller business opportunities around. They’re simple to make and to market. But the best part about them is this: they’re a consumable product, so you’ll get reorders without even trying. And because this audio answers just about every question you could possibly have about the business, it’s your perfect first step. 3. Question and Answer Session With Mr. Scott Nickerson Here is a recorded conversation and accompanying 9-page transcript with Scott Nickerson called: Incredibly Easy Ways To Make Money In The Pen Business When it comes to business, there’s no right or wrong way to make money. What works for one person may not work for someone else, so it’s a good idea to keep an open mind, think creatively and just have fun with it. This is an interview I did with a new pen licensee named Scott. Scott works in the insurance industry and is looking for ways to merge his pen business with his existing one to make twice the money. He’s got a lot of ideas, so we explore some of those, and also a few he hasn’t thought of yet. One area that always seems to work for the pen business is joint venturing, so we go over some of the key strategies and benefits of building those kinds of alliances. But I don’t want you to feel like you’re limited to my ways alone. In fact, I encourage you to think about your own interests and options, and in this audio you’ll hear how to do that. You’ll Also Hear… Almost fool-proof ways for marketing to convenience stores, police stations, and insurance agencies The number one rule you must follow when selling pens to children A special way to fold the flaps of your pen packaging that makes displaying the pens easy and attractive Exploding the myth about liability insurance All the details about using the pens to generate leads and make money on the back-end From promotional products to joint ventures, there’s a huge market for pens, so you should be able to find an area that interests you, and run with it. And in this audio, we explore many of those possibilities. 4. Your Step-By-Step Training Module For Making Money In The Pen Business Here is a detailed sales training audio session with a new licensee named Wayne on how to sell ID Pens by phone. If you’re like most people, you’re probably worried you won’t be able to find prospects or create accounts very easily when you first start out in the pen business. But it’s actually a pretty simple process that can be done right from home. All you need is a little training, and that’s where this audio comes in. In it, you’ll hear me walk Wayne through all the steps in real time. We look up clients using nothing but a simple Internet search. Then we call contacts, hook prospects, and go over preparing samples all in just a couple of minutes each. And when Wayne followed-up with the prospects we called, he ended up landing two out of four of them – with the other two still being possibilities. And you’ll hear exactly how he did it. You’ll Also Hear … A word-for-word script for selling pens in under 2 minutes The “big lie” about telling the truth – learn how being honest and upfront with prospects may actually work to your advantage A simple 3-second trick for packaging your samples that will leave your prospects instantly impressed The one best way to keep track of all your accounts in a database How to find overlooked markets for selling ID pens The almost-automatic way to get called back whenever you leave a message The best part about this audio is that once you hear how simple it is to sell pens, you’ll realize you can easily train someone else to do it for you. This is exactly how I’ve ran my red eye pen business for years – and I’ve sold more than 500,000 pens over the years with little effort. I think you’ll be pretty surprised at how simple it is to land solid accounts right away. 5. Like It Or Not… Your Pen Business Is Going To Grow Without You Even Trying  - Coaching Call With Gene Parker Gene Parker called me wanting to know what I felt was the best way for him to market his ID Pens. With ID pens, you’ll never just be selling the pens themselves (unless you choose to do that) because this business includes many other streams of income that will naturally pop up as you progress along – such as pen manufacturing, ink fulfillment, and UV light sales. So in this audio with Gene, we go over those streams of additional income and how to make the most of them. Although Gene was very interested in becoming a licensee, he still had a lot of questions before taking the plunge. In this audio, you’ll hear me go over those questions along with a breakdown of the profit margins for each aspect of the pen business and the best ways to get started as soon as possible. You’ll Also Hear… The most certain way to pick a market for selling your pens An overview of the courses you’ll receive in the ID Pen University 2 overlooked elements to consider before pricing your pens Key strategies for selling both wholesale and retail The one best way to monitor appointment setters in real time – and know for sure they’re really working Secret techniques for tailoring your pens to a specific niche market The reason this business works so well is because the profit margins are huge – you can literally make the pens for pennies and sell them, at wholesale, for 10 times that amount. So even if you’re not interested in any other streams of income, the pens are enough to make it worth your while. But this interview will give you plenty of ideas and options to think about. 6. How To Market Your Invisible Ink Pens To The Fundraising And Museum Industries The best thing about the pen business is that it’s flexible and easy. Mix that with a little creativity, and your possibilities are endless. And in this interview you’ll hear a lot of creative ideas from a new pen licensee named Judy. Judy listened to many of the interviews and decided she’d like to market her pens to children’s museums and a local chapter of the Lions Club, but isn’t sure how to go about doing it. In this quick consultation, you’ll hear my advice to her about ways she can combine the Lions Club with police stations and a local bank to make a crime-preventing, fundraising, pen-selling package. You’ll also hear ways to easily create a marketing plan for selling the pens to children’s museums and science centers nationwide. You’ll Also Hear... Examples of when to give out the “preferred vendor rate,” what that usually is – and what that might mean for you The easiest (and cheapest) way to get a mailing list of stores, museums, and  science centers that will be interested in the pens The very first thing you should do before contacting any store All about the pricing, incentives, and discounts to consider for your pens The win-win combinations you can make when mixing the pens with a fundraising effort  that will give people a feel-good incentive for every purchase Ways to take the sting out of shipping costs with a simple deal you can make with UPS Although the pen business is yours to play around and have fun with, it’s always a good idea to learn as many marketing opportunities as possible. And there are a lot of great ideas outlined in this audio that will help you make the most of your business today. 7. How To Jumpstart Your Pen Business With A Few Reachable Goals And A Marketing Plan Although the pen business is yours to craft into whatever you want to make of it, there are some key strategies that might help you turn it into a lucrative income stream right from the start, and in this audio you’ll hear all about them. This is a consultation I did with a new pen licensee named Laura. Laura currently works as an office assistant in a school district and is hoping to make $2,000 a month with her new pen business. That’s a completely realistic goal, if you have a plan and stick to it. So you’ll hear some key strategies and ideas on the best ways to do that. You’ll Also Hear… The best (and easiest) way to sell pens in large quantities A realistic look at what you can expect to spend on marketing – you’ll be surprised at how little it takes Why it might be worth it to hire someone to set up accounts for you A word-for-word script you can use to land accounts An almost fool-proof way to track any telemarketer you hire in real time to know if they’re really making calls and how well they’re doing Examples of how Laura (or anyone) can market the pens to schools all over the nation – so they can mark expensive equipment without the hassles of an engraver Invisible pens usually retail for $5-$8 each, but don’t cost nearly that much to produce. So with a little know-how and a good business plan in place, you should be able to build a nice business for yourself right away. And in this audio, you’ll hear how to do that. 8. The ID Pen Rolodex Master - Resources to Operate Your ID Pen Business A PDF Document That Includes More Than 80 Resources In The Following Categories: Copywriters Who Do A Good Job Mailing Lists Researching Mailing Lists On The Internet Mailing Lists, Card Decks and Good Advice Good International Lists Letter Shops Personalized Mailing Order Taking Services Fulfillment Houses Shipping Services Express Mail Look-A-Like Envelopes Merchant Account Services Checks By Phone and Fax Check Guarantee Funding/Factoring of Accounts Receivable Package Inserts Billing Inserts Customized Post-It Notes Realistic Million Dollar Bills Million Dollar Business Cards Classified Advertising Placement Services Graphic Artists Cover Designs Book Printers Printers Ink, Pen, Parts, UV Lights Suppliers 9. ID Pen Letters and Mailings Swipe File Master A PDF Document That Includes: 20 ID Pen Sales / Product Information Letters With Titles Like: Order ID Pens before August 3rd and get FREE SHIPPING..... Now You Can Get ID Pens at Cost! 975 ID Pens @ 89 cents each One Time Offer Won’t Last Long Order Counterfeit Money Detector Pens Cops, Strike Pay-dirt! FREE UV Lights For Your Station - ID Pens - Only .87 Cents  Why Is This “Crazy’ California Man Giving Away Pens--FREE? Get Your Police ID Pens For Your National Night Out Promotion! A Joint Venture Proposal Offering Percentage Testimonial Request Letter A Customer Service Support Letter Set-up Instructions 9 Press Releases With Titles Like These: "A Business In A Box: Unique Writing Pens Offer Profit Opportunity" "FORMULA FOR SPECIALTY PENS A RECIPE FOR SUCCESS" "Unique Pen Fights Crime: Donated To Local Community Groups" "MILLIONS OF DOLLARS WASTED IN EFFORT TO ‘SAVE’ MONEY" "Low-Tech Specialty Pens Sell Well in High-Tech Economy" 3 Radio Advertisement Scripts 1-inch Ads for Distributors, Stores, and Retail With Headlines Like: "Fight crime and make money!" "Sell 'Branding Pens' & fight crime!" “Brand” your valuables with invisible ink!" Story Memo : "A Recipe For Success: Pen Manufacturer Monico Products" Company Background Company Fact Sheet Principal Background Product Fact Sheet Five 2-Sided Advertisement Post Cards ID Pen Artwork and Letter Swipe File A PDF Document That Includes 8 Different Newspaper Articles About the ID Pen With Titles Such As: Crime Fighting Pens ID Pens Available to Police, Watch Groups Pens Donated To Local Businesses Fight Crime Officers Hooked By Invisible Ink Pens 18 Ads for Periodicals -- Includes Artwork And Order Forms Front and Back of Postcard Mailing - Includes Artwork Template For ID Pen Stickers To Be Used In A Variety Of Mailings

Michael Senoff

PS. Please keep in mind this HMA System is NOT for everyone.

There are some people who just shouldn't be marketing coaches or consultants or salesmen of any kind, especially with Richard's system.

And after offering my HMA system for over fifteen years, I've got a pretty good idea if you're going to be a good fit.

Call or Text Michael at 858-692-9461 or you can e-mail directly at senoff.michael@gmail.com