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Copywriting
Legend Drayton Bird Wants To Know The Senoff
Secret . . .
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If you’re on my email list then you know – I
send out a lot of emails. And some of them have
pretty crazy subject lines, like “Ever Smell
Dead Crickets?” or “The Boy Who Shaved His
Brain.” UK copywriting legend Drayton Bird says
he doesn’t open anyone’s emails as much as he
opens mine.
So he wanted to interview me to see how I run
my site.
So in this audio interview, you’ll hear him
grill me on how I use email marketing and
interviews to open as many doors as possible.
You’ll hear where I come up with my email
stories, how I tie them into marketing, exactly
how I make money, find experts to interview,
license products, and how it all started out of
a one-bedroom apartment with skin care products
and some pens.
You’ll also hear Drayton and I compare notes on
all kinds of insider knowledge – about sales,
marketing, and keys to success.
How To Increase The Dialogue With Your List
I send out a lot of emails because I want that
day-to-day exchange with my list. You never know
where a response will lead, so my goal is to get
as many responses as possible – personal
one-on-one emails that open doors.
And in this
interview you’ll get a detailed look at the
recent change I made to my email marketing that
has brought my response rate up faster and more
effectively than anything else I’ve ever tried.
(It even seems to be working on the voyeurs.)
You’ll Also Hear . . .
• How my web site got its name, why (and how) I
started doing marketing interviews, and how I
keep it growing
• The magic happens in the editing room- how
long it takes – and how much I pay someone else
to do it for me.
• The no-brainer" way to respond to 300 emails
per day – personally – without it taking over
your life
• How I get experts to spill their secrets in
interviews – and the quick story about how Vic
Conant from Nightingale-Conant once shared
“insider intelligence” from his
multi-million-dollar company with me
• How many emails I send and why fear of sending
too many is costing you money.
• The scary side of MLMs (that both Drayton and
I agree on) that you should know before you even
consider one
• Real-life examples of how I keep my antenna up
for story ideas to use in promotions – and a
quick “no-holds-barred” dissection of three of
my most successful promotions
• How to find turnkey products to license for
pennies.
• A little known fact: You have to be interested
in other people in order to be successful – so
give, give, give, (but don’t forget to sell),
here’s how
• Secrets to making passive income: I earn money
while I sleep and you can too
• Drayton’s big secret – (he laughs, but there’s
a lot of truth in what he’s saying)
I have an incredible amount of free time because
I’ve built the perfect business. My interviews
do my selling 24/7. I outsource all the work and
my products have incredible margins.
But my biggest achievement is that my sons are
growing up with a dad who’s around.
And in this
audio, you’ll hear the secrets I use to keep the
good times rolling.
PS. If you want to
learn more about Drayton,
click here.
I interviewed him
years ago. He's a great story teller.
