HERE'S WHAT YOU GET . . .
Below is the core training of USP Magic plus your bonus resources. Each lesson is offered as a mp3 audio download and play audio button. You can take the lessons with you on the go. Download or play from your smart phone, home computer, lap top or mp3 player. Each lesson comes with the word for word printable PDF transcripts. Now you'll have all the tools and training you need to create your million dollar USP. Look at what you get for only $597. Don't wait another minute. click here to order
OVERVIEW Show Me The Money - How To Create (And Integrate) The Kind Of USPs Clients Are Dying To Get…And The 4 Ways To Use Them - 24-minute audio with 22-page transcript For the
full description of each interview and bonuses
click here. 1. Module One - Breaking A Powerful USP Down To The Core - 26-minute audio, 24-page transcript For the full
description of each interview click here.
2. Module Two -
How To
Change Demand Away From Price And Examples Of The USPs That Work To
Do That
- 21-minute
audio, 20-page transcript 3
- 27-minute audio, 26-page transcript
For the full description of each interview
click here. 4
- 19-minute audio, 18-page transcript
For the full description of each interview
click here.
Bonus 9-page transcript For the full description of each interview click here. Bonus #1 - How To Discover Your Most Valuable Marketing Asset - Getting Started. 9-page document For the full description of each interview click here. Bonus Report #2 - The Four Numbered Safe - Five Keys To Successful Integration of Your USP 7-page transcript For the full description of each interview click here. Bonus Report #3 - How To Propel Your Business Sales And Profits 20%-100% Or More In As Little As 60-90 Days Guaranteed. 9-page transcript For the full description of each interview click here.
HERE'S WHAT USP MAGIC
WILL DO FOR YOU A well crafted USP is your ultimate secret weapon when it come to marketing your business, product or service. Download all five (5) modals of USP Magic, your three bonus reports and the magic USP finder questionnaire.If you're a marketing coach, copywriter, web site developer or consultant, use these reports to discover your client's USP. Gain a understanding about the most underrated step of business growth know to marketing. Each module is designed to give you the tools you need to get money coming in fast, even if you have no marketing experience. USP Magic is the most in depth training on the USP all in one place. And now it's yours for only $597 without any ongoing payments. Grab your copy of USP Magic today.
HERE'S HOW TO ORDER
If you have any questions at all, feel free to text of call me at 858-692-9461. Sincerely, Michael Senoff
Your
How To Make a Million Dollar USP
System
Descriptions Are Below
OVERVIEW - Show Me The
Money - How To Create (And Integrate) The Kind Of USPs Clients Are
Dying To Get…And The 4 Ways To Use Them
That’s the beauty of a USP. It’s all right there, on the table, spelled out. Salespeople know what they’re selling and they’re excited to do it.
Customers are clear on what they’re
getting and are more responsive to sales presentations. The company
is no longer trying to compete on price or trying to be all things
to all people. It’s called lean marketing. And it’s how small
businesses stand apart and grow in this economy. - 24-minute audio with 22-page transcript
click here to order
In order to create a powerful USP, you have to know what one looks
like first. You might even need to change the way you think about
marketing because Unique Selling Propositions have nothing to do
with advertising.
They’re not branding or finding a slogan
either. They involve uncovering the hidden assets a business has in
order to highlight what makes them different from their competition. That’s why the creator of the HMA System says
the two most important steps in marketing are the creation and
integration of the USP. In fact, in his 20 years of creating USPs,
Richard says it’s not unusual to see those two steps alone work to
turn a business around in as little as 60 days. USPs are that powerful. So in Module One, Richard breaks down the
elements of a powerful USP using the HMA System as an example to
show the methods behind the magic.
You’ll Also Hear… * Dissecting the USP into its main parts, along
with a quick look at more than 8 possible marketing assets a
business could have to give you an idea of where the hidden ones are
usually found. USPs are especially important in this day and
age when businesses have to stand out. It’s a harsh reality, but
consumers just aren’t spending like they used to, so there’s not a
lot of extra dollars being thrown into the economy. The only surefire way a business can grow
anymore is by taking dollars away from their competition. And in
Module One, you’ll hear exactly how USPs work to do that. - 26-minute audio with 24-page transcript. Module 2 -
How To Change Demand Away From Price And Examples
Of The USPs That Work To Do That
Many small businesses try to compete on price
then blame Wal-Mart when they fail. As “the low-price leader,”
Wal-Mart pretty much owns the market on bargain hunting, but that
doesn’t mean you can’t compete. It just means you should probably
stop trying to compete on price. When creating a USP, your main job is to change
the demand away from price by taking a hard look at the marketing
assets a business has so you can uncover a different reason
customers should buy. And in Module Two, you’ll hear the many ways
that can be done. Richard says over the last 20 years of creating
USPs, 9 out of 10 of the businesses he’s worked with were failing
because they were trying to compete on price. So changing focus and
demand away from that area is one of the most important things you
can do. Here’s how. You’ll Also Hear…
* More
than 10 examples of businesses that stopped selling on price, how
they became huge because of that bold move, and a look at how their
USPs worked to get them there.
There is a way that works, but it usually starts by giving up that
unnecessary price war. And in Module 2, you’ll hear how to change
demand away from it. - 21-minute audio, 20-page transcript
Module Three - How To Craft Your USP: A Step-By-Step Look At Exactly How It's Done Do not believe what a business owner tells you the USP is. He might be right, but if you don’t take the time to do thorough research, the costs could be traumatic. Richard starts his research off with an opportunity analysis where he looks over, under, and in between the business’s assets to find where the money is and where the USP begins. He calls customers, prospects, past customers. He interviews staff members and watches all the presentations of the top salespeople. And then… he checks out the competition because if his USP isn’t unique, then it’s not a USP. And in Module Three, you’ll hear how he does it all, and how he does it all fast. He says it pretty much comes down to asking the right questions because you don’t want your research to come back with, “Oh yeah, customers like your products.” That’s not a USP. But in this audio, you’ll hear how to ask those right questions so you can uncover all the things you need to put the USP puzzle together. You’ll Also Hear… * The steps, in order, that will simplify your
research phase while making sure your USP is backed by the most
thorough research possible. Richard says the most important thing to remember is that you’re not dead if you get the USP wrong. In fact, the only way to know if a USP is working is to test it, so don’t be afraid of what that testing might come back with. Listen to the marketplace – be open-minded and willing to go back to the drawing board if necessary. And in this audio, you’ll hear all the steps you need to create a powerful USP the first time out. - 27-minute audio, 26-page transcript Module 4: Integration Getting Your USP Out To The Masses There’s nothing more fulfilling for a business owner than when you nail the USP. Their business is their passion, and the USP reminds them why they get up every morning and work their butts off all day. Having that USP will give them focus, and after the integration phase, they’ll also have the thrill of watching their business grow exponentially. Here’s how that growth works. All traditional marketing revolves around a business growing in just one way – the attempt to get more prospects. And businesses usually throw a ton of money into that one way too… running ads, building or improving websites, throwing together social media campaigns and pay-per-clicks. The HMA System allows for growth in three ways – attracting better prospects, converting more of them, and getting them to repeat their business. That’s why creating and integrating the USP are the first two steps. It allows you to maximize every lead. And in this audio, you’ll hear how that works. You'll Also Hear... * The 7 main areas of integration – every area
counts from phone scripts to sales presentations, and how to do it. Richard has been doing this for more than 20 years, so he’s seen USPs transform businesses in as little as 60 days time and time again. He says it works because the steps of the HMA System allow business owners to essentially “create their own economy.” In other words, they no longer have to sit around and hope consumers will spend more – they’ll be taking away business (and market share) from their competitors. And in this audio, you’ll hear how. - 19-minute audio, 18-page transcript. Bonus #1 - USP Finder Worksheet The first and most
important thing you must do before is to study this USP Finder. It's
a worksheet that you can complete or hand out to a potential
client that will almost automatically find USPs. - USP Analysis Worksheet Word File
Sometimes, explaining what a USP is, can be hard to do. Many clients are so desperate to get sales and income coming in fast that they don't take the time to understand how a USP can make all the difference. Use this report to educate your potential clients the value of the USP.
Learn . . . - 9-page document
If you're developing a USP for either you or for your client, you'll soon realize that the USP must be tackles head on BEFORE you do any other marketing. And only until you "GET" the importance of the USP, will this become completely obvious. Your UPS is the key to unlocking the money and sales safe. Once firmly in place and integrated into all other marketing steps will you see the unleashing power of these three letters U. S. P. Here's
what you'll learn . . . - 7 Page Document
The USP is the number one most important thing you need to do before anything else with your marketing. You have to sit down and figure out what in the world you stand for. Because if you can’t differentiate yourself, if you don’t have a reason you're different, then you can't get your sales scripting, you can't get your copywriting, you can't go to your media, cross promoting, community marketing – because nobody knows why you’re different. In
this report you'll hear . . . - 8-page document
A well crafted USP is your ultimate secret weapon when it come to marketing your business. Download all five (5) modals of your USP Magic, your three bonus reports and the magic USP Finder questionnaire.If you're a marketing coach, copywriter, web site developer or consultant, use these reports to discover your client's USP. Gain a understanding about the most underrated step of business growth know to marketing. Each module is designed to give you the tools you need to get money coming in fast, even if you have no marketing experience. USP Magic is my most in depth training on the USP all in one place. And now it's yours for only $597 without any ongoing payments. Grab your copy of USP Magic today.
HERE'S HOW TO ORDER
Richard Johnson As the CEO of 21st Century Marketing Systems, Inc., Richard has built an excellent reputation helping business owners transform from traditional based marketing thinkers to asset based marketing thinkers. He created and developed the HMA Marketing Consulting System, used by some of the Manufacturing Extension Partnership centers, part of the U.S. Commerce Department. Clients work with Richard to: * Create a four-step exponential sales and profit marketing system * Grow their sales through non-traditional, asset based marketing * Increase sales and profits exponentially (20-100% or more), in as little as 60 – 90 days. Since 1994 Richard has trained and certified hundreds of marketing consultants and coaches worldwide including the US, Canada and nine other European Countries. These consultants help business owners in their local areas implement The HMA Marketing Consulting System.
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