Click to Order
Writer, teacher, author
Claude Hopkins
Claude Hopkins Rare Ad Collection
I Repeat --
$597 is all you pay. There is
nothing
more to buy and no monthly
fees of any kind.
Claude C. Hopkins (1866-1932) was one of the great
advertising pioneers, he believed advertising existed only to
sell something and should be measurable and justify the results
that it produced.
He worked for various advertisers, including Bissell Carpet
Sweeper Company, Swift & Company and Dr. Shoop's patent medicine
company. At the age of 41, he was hired by Albert Lasker owner
of Lord & Thomas advertising in 1907 at a salary of $185,000 a
year, Hopkins insisted copywriters researched their client
products and produce reason-why copy. He believed that a good
product was often its own best salesperson and as such he was a
great believer in sampling.
To track the results of his advertising he used key coded
coupons and then tested headlines, offers and propositions
against one another. He used the analysis of these measurements
to continually improve his ad results, driving responses and the
cost effectiveness of his clients advertising spend.
His classic book, "Scientific Advertising," was published in
1923, following his retirement from Lord & Thomas, where he
finished his career as president and chairman. He died in 1932.
Now available over sixty of the Claude Hopkin's original ads
that I have compiled based on his classic books, "My Life in
Advertising" and "Scientific Advertising."
This ad collection includes many of the actual ads Claude
Hopkins wrote:
HERE'S WHAT YOU GET
1. The
Claude Hopkins Rare Ad Collection And Study Guide
Claude C. Hopkins (1866-1932) was one of the great
advertising pioneers, he believed advertising existed only to
sell something and should be measurable and justify the results
that it produced.
He worked for various advertisers, including Bissell Carpet
Sweeper Company, Swift & Company and Dr. Shoop's patent medicine
company. At the age of 41, he was hired by Albert Lasker owner
of Lord & Thomas advertising in 1907 at a salary of $185,000 a
year, Hopkins insisted copywriters researched their client
products and produce reason-why copy. He believed that a good
product was often its own best salesperson and as such he was a
great believer in sampling.
To track the results of his advertising he used key coded
coupons and then tested headlines, offers and propositions
against one another. He used the analysis of these measurements
to continually improve his ad results, driving responses and the
cost effectiveness of his clients advertising spend.
His classic book, "Scientific Advertising," was published in
1923, following his retirement from Lord & Thomas, where he
finished his career as president and chairman. He died in 1932.
Now available over sixty of the Claude Hopkin's original ads
that I have compiled based on his classic books, "My Life in
Advertising" and "Scientific Advertising."
This ad collection includes many of the actual ads Claude
Hopkins wrote:
For the full description of each ad,
click
here.
2.
BONUS #1
Put away your glasses ad images.
You'll get all the images of the ads in a separate folder to
study up-close. Pick apart every word. Scrutinize the adjectives
used. Emulate the offer in each ad. Read every word! Immediately
apply what you find and use it in your own offers.
3. BONUS #2 Typed and formatted transcripts of all 60 Hopkins
ads.
You get the transcripts of each ad in this collection. Once
you read the words of Claude Hopkins, you'll want to use them
for your benefit. Typing and transcribing these ads are time
consuming and a hassle. We've spent several hundred dollars to
transcribe each ad in its entirety so you can use them as you
wish. Find a section you like in an ad, highlight it, copy,
paste and modify the words to fit your product or service.
Claude's words live! They are as applicable today as they were
when he wrote them ... even more so since he has a fresh,
direct, no-nonsense approach that grips you. Put Claude on your
staff and bring life profits back into your losing promotions.
4. BONUS #3 The 1903 dead-man's manuscript.
Here's the story about a rare advertising manuscript. Wait
till you get your greedy little hands on this. It's a rare
manuscript by Claude Hopkins' arch enemy and number one rival,
J. Walter Thompson. In this 1903 rare 57-page advertising
manuscript , you’ll learn J. Walter Thompson’s teachings on the
cardinal principles of advertising, marketing and salesmanship.
Every lesson and word are still applicable today.
You'll learn how The Lord & Thomas advertising agency and the J.
Walter Thompson agency were extreme rivals during Claude
Hopkins’ day. You'll compare what Claude Hopkins' teaches and
what J. Walter Thompson was doing during this bitter rivalry.
You'll have the inside tactics on how both competitors
approached challenges of marketing and advertising goods and
services in the early 1900s. There's nowhere else you'll be able
to find this gem. In my opinion, the skill with which these two
leading agencies were doing advertising a century ago is better
than any time in history. Once you dive into the secrets in this
manuscript, you'll know why.
5. BONUS #4 647 secret ad swipe file.
You'll also receive access my new and exclusive web site on
hard to find ads containing the most effective classic ads from
the largest circulated publications during the1950-1960 era
(most are over 50 years old). These are the ads used by The Wall
Street Journal, Metropolitan Life Insurance Company, General
Electric, Ivory Soap, Kellogg’s Rice Krispies, American Express
Travelers Cheques, New York Stock Exchange, Quaker Oats,
Goodyear Tire & Rubber Company, Motorola, The Sugar Information
Inc., Green Giant Company, Postum by General Foods Corp.,
Reynolds Wrap, Beltone Hearing Aid Company, Listerine mouthwash,
and many other companies ... BEFORE they fell into the trap of
"Image Advertising."
Every ad was selected for this collection only if it satisfied
all 5 of the following criteria: it had a powerful headline,
compelling copy, was written in editorial style, featured a
classic product still around today and was a pure example of
"salesmanship in print."
I created this additional web site for my personal use to study
great marketing ads, and to access a huge bank of killer ads and
headline ideas. Now this extra collection of classic ads can be
your own personal digital swipe file that you get for FREE when
you order this course.
I may stop this bonus altogether at any time because -- in all
honestly -- A single ad can not only save you hundred if
not thousands of dollars in copywriting fees, but when you use
it as a model for your own ads it can send your sales
conversions through the roof.
6. BONUS #5 101 Vintage Radio Ads
Claude Hopkins worked for Albert Lasker, owner of the Lord
and Thomas advertising agency, which pioneered radio advertising
and created some of the first instances of "salesmanship on the
air." Lord and Thomas placed nearly half of all national radio
advertising on NBC in 1927-28 and in the first four years of
radio network operation purchased an astounding 30 percent of
all national network time. It created shows for RCA, Cities
Services, Pepsodent, Palmolive and yet other accounts Hopkins
worked on. Albert Lasker experimented with many radio approaches
(he introduced Bob Hope and Amos 'n' Andy to the airwaves, was
the first to introduce a daily radio contest, and promoted Bing
Crosby, Frank Sinatra and others) but initially insisted on
using the same "Reason Why" tone and spirit that permeated
Hopkins' copy.
When you invest in the Claude Hopkins Rare Ad Collection and
Marketing Study Guide, you not only will be able to see the long
lost Claude Hopkins print ads, but will be able to hear over 101
extremely rare audio recordings of these early forays into radio
advertising that sometimes used the Claude Hopkins copy! (a $119
value)
7. BONUS #6 The greatest speech on copywriting ever.
Eugene Schwartz Speech
No kidding. Having Been An Ad Man
For Over Fifteen Years, I Wish I Could Have
Heard This Eugene Schwartz Recording Sooner
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Writer,
teacher, author Eugene Schwartz
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One of the best known direct mail advertising practitioners
of all times is Eugene Schwartz, who wrote the hard to find
classic "Breakthrough Advertising." Search the web and you can
find a reprint of this classic for $95. As part of your bonuses,
we've found a very rare speech by Eugene Schwartz on his years
of experience in advertising and copywriting. He will teach you
all the lessons he has learned about what you need to do to
write heart-stopping copy. Here's the kicker. We've even hired a
studio actor to make an audio recording of this speech. When you
order the Claude Hopkins material, you'll also be able to sit
back and listen to these lessons just as if Eugene was talking
to you alone. To know more about this fascinating bonus, click
here (How can I put a value on a lifetime of winning copywriting
advice?)
This is a 3-part audio (Part One is 35-minutes, Part Two is
34-minutes, and Part Three is 21-minutes), Full word for word
typed transcripts 87 pgs.)
HERE'S WHAT THE CLAUDE HOPKINS RARE AD COLLECTION WILL DO FOR YOU
Study and modify Claude
Hopkins' print ads, learn from the other copywriting masters and
you'll gain an understanding about the one of the most powerful money making secret known to man.
HERE'S HOW TO ORDER
Your Claude
Hopkins Rare Ad Collection will be sent instantly
after your order is placed.
|
Click the
Yellow Buy Now Button Below
Note: It may take a second or two
for the order window to open up. Be
patient
$597 is all you pay. There is
nothing
more to buy and no monthly
fees of any kind.
|
|
The second you place your order, Paypal will re-direct you to a
page with a yellow button that when clicked will take you to your
download instructional page.
If for
some reason the redirect does not work, I will personally send
you a link by email to your download instruction page shortly
after your order is received.
See the image below.
You'll click on that button to access all your Claude Hopkins downloads. And
I'll
also send you the links to the Paypal e-mail address
used when you placed your order.
If you have any questions at all, feel free to text of call
me at 858-692-9461.
So don't wait, click here to order.
Sincerely,
Michael Senoff
1.
The Claude Hopkins Rare Ad Collection Detailed Product
Descriptions Below:
You'll have and
be able to immediately download all these Claude Hopkins Ads
Below . . .
1. DR. SHOOP’s
RESTORATIVE - 2 Ads
* Six Books for the Sick - What I Learned After 30 Years
* It is Free if it Fails
2. SCHLITZ BEER - 7 Ads
* Perfection of 50 Years
* The Home Beer
* Schlitz Indian Girl Calendar for 1909
* Ask Your Doctor
* The Beverage of Health
* Purity is Supreme
* Doctors of Two Nations Agree as to the Benefits of Beer
3. LIQUOZONE - 10 Ads
* $2,000,000 Have Been Spent to Let the Sick of America Try
Liquozone Free
* 336 HOURS Are Required to Make Liquozone – Yet the First
Bottle Is Free
* “I’m Well Because of Liquozone,” is Now Said the World Over
* It is Wrong To Suffer From a Germ Disease, When Liquozone is
Free
* Let Us Pay For a Bottle of New Liquozone, and Give it to You
to Try
* Millions Know That Liquozone Does What Medicine Cannot Do. A
50c Bottle Free
* Nine Nations Now Use Liquozone. Won’t You Try it—Free?
* We Offer $5,000 As a Guarantee on Liquozone. The First Bottle
is Free
* WE WILL BUY A 50c. bottle of Liquozone and Give it to You to
Try
* You Can’t Kill Inside Germs With Medicine. Won’t You Try
Liquozone—Free?
4. VAN CAMP’S PORK AND BEANS - 5 Ads
* To Open-Minded Woman and The Men They Like To Please
* Scientists - Not Chefs - Why No Other Kitchen Anywhere Can
Match a Van Camp Creation
* Your Way … Our Way
* They Work to Help You Keep Young
* “My dear, these surely are Van Camp's”
5. AUTOMOBILE ADVERTISING - 19 Ads
* A Wonderful Business Story
* It is Easy to make advertising
* What an Engine Did
* More people are talking about this Fine Car than any other car
in America
* A Real 1913 Car
* Each a Lucky Car
* If I Bought a Car
* Your Last Chance to Get A HUDSON This Year
* Overland - The Americans by reputation are pretty shrewd
buyers
* Reo the Fifth - $1,055 - It Took 25 Years to Build it
* The 1912 REO for $1,000
* Do you judge a play by the price of the ticket – or by the
performance you see?
* The Class Car Now At Top
* Let's Reason Together - about Price
* Studebaker - How Will Your Car Be Built?
* Overland - How To Make An Automobile Valuation
* Advantages of Low Tension Magneto and Make-and-Break Spark as
Employed on the Model H Studebaker
* My Farewell Car
* The Car That Marks My Limit
6. GOODYEAR TIRES - 4 Ads
* Goodyear No-Rim-Cut Tires Cost Nothing Extra Now
* The Tale of Goodyear Tires
* Better Tires - Better Sold
* Note How Goodyears Dominate in Every Street
7. PALMOLIVE SOAP - 3 Ads
* Use Palmolive Soap
* “My Sweetheart”
* Five New Joys Await You in Palmolive Shaving Cream
8. PUFFED GRAINS AND QUAKER OATS - 6 Ads
* Food Shot from Guns!
* How Much of This Difference is Due to Oatmeal?
* All America This Week Helps Itself to Puffed Grains
* A Twilight Story About Puffed Wheat
* Where Children are Fed with Oatmeal
* Does your food cost too much?
9. PEPSODENT TOOTHPASTE - 6 Ads
* Now! A New Way to lighten cloudy teeth
* Why That Tarter If You Keep Teeth Clean?
* Make This Test - See how teeth glisten then
* Five New Ways To whiter, cleaner, safer teeth
* This 10-Day Test Has shown millions the way to white teeth
* The Mistakes That Ruined Millions of Teeth
10. LORD & THOMAS ADVERTISING - 6 Ads
* Strategy In Advertising
* Safe Advertising
* Mr. Advertiser, What Does This Mean To You?
* How Fortunes Are Made In Advertising
* New Lord & Thomas Book
* Telling Men How To Make Money
HERE'S HOW TO
ORDER
Your Claude
Hopkins Rare Ad Collection will
be sent instantly after your
order is placed.
|
Click the Yellow Buy
Now Button Below
Note: It may
take a second or
two for the
order window to
open up. Be
patient
$597 is all you
pay. There is
nothing
more to buy and
no monthly fees
of any kind.
|
|
|
|
The second you place your order, Paypal will re-direct you to a
page with a yellow button that when clicked will take you to your
download instructional page.
If for
some reason the redirect does not work, I will personally send
you a link by email to your download instruction page shortly
after your order is received.
See the image below.
You'll click on that button to access all your Claude Hopkins downloads. And
I'll
also send you the links to the PayPal e-mail address
used when you placed your order.
If you have any questions at all, feel free to text of call
me at 858-692-9461.
So don't wait, click here to order.
Sincerely,
Michael Senoff
Claude Hopkins
Claude Hopkins (1866–1932) was one of the great
advertising pioneers. He believed advertising existed
only to sell something and should be measured and
justified by the results it produced.
He worked for various advertisers, including Bissell Carpet
Sweeper Company, Swift & Company and Dr. Shoop's patent medicine
company. At the age of 41, he was hired by
Albert Lasker
owner of
Lord & Thomas advertising in 1907 at a salary of $185,000 a
year, Hopkins insisted copywriters research their clients'
products and produce "reason-why" copy. He believed that a good
product and the atmosphere around it was often its own best
salesperson, and as such he was a great believer in sampling.
To track the results of his advertising, he used key-coded
coupons and then tested headlines, offers and propositions
against one another. He used the analysis of these measurements
to continually improve his ad results, driving responses and the
cost effectiveness of his clients' advertising spend.
Hopkins is one of the father's of modern day marketing. While
working for the Bissel Carpet Sweeper Company, at Hopkins' sent
out five thousand letters offering carpet sweepers as Christmas
presents - one thousand people sent in orders. He also convinced
Bissel manufacturers to offer more variety of carpet sweepers,
such as making them with twelve different types of wood.
Immediately after these changes, Bissel sold two hundred fifty
thousand in three weeks.
His book
Scientific Advertising was published in 1923, following
his retirement from Lord & Thomas, where he finished his career
as president and chairman. He died in 1932.
Charkes Duhigg credits Hopkins with popularizing
tooth brushing, as a result of Hopkins' campaigns for
Pepsodent. This book was followed, in 1927, by his autobiographical work
My Life in Advertising.
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