• Top FREE digital audio business marketing library available online!

    Here you’ll find personal advice and professional tips from the world’s most successful business and marketing experts with subjects ranging from marketing and advertising to negotiations and business buying. Tap into the most experienced minds in the industry—and gain that knowledge for yourself by downloading free mp3 interviews and word for word transcripts.

  • Watch This Message From Michael

    Get the Flash Player to see this player.
Archive for the ‘Wal-Mart Espert Interviews’ Category

Five Simple Ways to Get In Wal-Mart…Even If You Have No Money

By senoff.michael@gmail.com On January 26, 2009 No Comments

With millions of products flying off the shelves of Wal-Marts every day, you could easily make a small fortune if just one of those products were yours. And in this audio, you’ll hear how to do that – even if you have no money and no experience.

Meet Joe. Joe started out as a product manager for Kimberly Clark, a large producer of health and hygiene products like Huggies and Scott tissues. So Joe knows the ins and outs of how large corporations get their products into big department stores. And now he’s modified those concepts to meet the needs of the average guy.

Although he had no money at the time, Joe still managed to get his products into Wal-Mart four times using his methods. And he has broken the process down to five different ways. So in this audio, you’ll hear all about those five ways along with the advantages and disadvantages of each.

You’ll Also Hear…
  What risks you can expect and how to minimize them
  How to use joint ventures to bring your margins up and make your products worth your while – and Wal-Mart’s!
  Ways to outsource your manufacturing and keep your costs down
  How to know who your competition is and ways to beat them. Believe it or not, you’ve got more competition than you think
  What Wal-Mart cares about – you may be surprised to find out it’s not the invention, product, or idea
  Why department stores don’t like to take on new vendors – and ways to get around that
  Who the three levels of customers are for each product and how to make each one of them happy
  How to easily calculate potential margins to see if a venture is worth the effort

Most people think it’s too much trouble and money to get a new product into a big department store like Wal-Mart. You may be picturing an overwhelming process of starting a company, buying equipment, marketing, inventorying and going around selling the product all yourself. And although that’s one way to do it, there are many others that are less costly and difficult.

And in this 25-minute audio, you’ll hear how to get started – even if all you have right now is an idea and an empty pocket.

How to Tell If You’re Ready For Wal-Mart

By senoff.michael@gmail.com On January 26, 2009 No Comments

If you have an idea to pitch to Wal-Mart, you can be sure you’re only going to get one shot to present it to them. So you’d better make it count. You’ve got to think like a large retailer and talk to them in terms they will understand. You also have to do your homework to make sure you’re even a good fit for the mass-merchandising giants.

And in this audio you’ll hear how to conduct the kind of research you need to make sure you’re ready for the big retailers, and how to pitch yourself to them when you are.

You’ll Also Hear…
  How to make sure the mass market carries what you want to sell
 What to do if your product is considered “seasonal”
  How to conduct research on Wal-Mart – even if you don’t have one nearby
  How to make deals with everyone – including your competitors
  What to do if you discover you’re not quite ready for Wal-Mart so that you can get ready right away
  How to prepare for the “big sales calls” to the big department stores
  The criteria you’ll need to meet in order to sell to mass merchants

Remember, the shelves of Wal-Mart aren’t sitting empty waiting for your product to come along. If you’re going to replace an existing product, you’ve got to show buyers why they should make the switch.

But nothing is worse than going into Wal-Mart unprepared. And this quick audio will show you how to get ready.

How to Prepare For Wal-Mart

By senoff.michael@gmail.com On January 26, 2009 No Comments

The buyers at Wal-Mart won’t just deal with anyone who calls to try to get products on their shelves. They look for certain criteria. And in this audio, you’ll hear all about that criteria along with ways to get yourself ready.

Buyers like data. They need concrete proof that your product is going to sell, and they also want to know that you have the financial capability to do business with them. So with big retailers like Wal-Mart, you’re not just going to need data – you’re going to need a preponderance of data. Fortunately, getting that data is easier than you think – and less expensive.

But you will need to use test markets to get your quantitative proof, and this audio will walk you through it.
You’ll Also Hear…

  Inexpensive ways to test your product’s sales and begin to collect the data you need
  How to run your product tests so that you know exactly how quickly your product is selling while getting a true reading of what people want to buy
  How to evaluate if your product has direct mail or catalog potential without spending any money
  Two easy steps for getting your product into an independent or specialty retailer and test its salability there 
  The difference between the advertising specialty industry and the premium market – and how to know if your product would work for either
  How to know if your product is suitable for infomercials – and the cost you can expect along with a few options for lowering it

If you’ve ever thought that “test markets” and collecting data were out of your league, think again. Preparing for Wal-Mart is easier than you think, and believe it or not, you can do it without spending any money. This audio will tell you how.