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Archive for the ‘Newspaper Advertising Series’ Category

How To Get Maximum Profits From Your Yellow Page Advertising At Dirt-Cheap Prices

By senoff.michael@gmail.com On November 12, 2007 No Comments

This is a call I did with one of the world’s top yellow page advertising experts. Learn the mindset of a yellow page advertiser and how to use it to your advantage as well as some little-known ways to selling consulting services to the yellow page advertiser. This is some great stuff. The recording is about fifteen minutes long. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

How To Buy Newspaper Ad Space Without Losing The Shirt Off Your Back – Part Two

By senoff.michael@gmail.com On November 12, 2007 No Comments

Jim H, the ad director at a large Arizona newspaper, has been in the newspaper advertising business for 25 years.

In this exclusive interview with Jim, we discuss things to be aware of when you decide to advertise in a newspaper:

√  Beware of ad reps telling you the cumulative audience rather than the research-based audience of the newspaper or segments within the newspaper.

√  You must know the type of audience that you want to reach. Within this, you need to know if your audience is specific to a geographic location.

√  You must know how good the newspaper’s “zoning” capabilities are. If your audience is within a certain geographical area, your ads should be able to be printed and/or sent to only people in that geography.

√  How to get local ad rates if you plan to advertise in a newspaper out of your geographical area.

√  Being aware of “products” that a newspaper ad rep may try to sell you just to make his ad quota.

√  Tips about new online services that you can use in your business to advertise or use to researching how your competitors are advertising.

√  Ways that you can negotiate with your ad rep so that your advertising budget is not wasted.

This interview will arm you with important ammunition in order to make your newspaper advertisements successful. Enjoy!

For more information, go to http://www.hardtofindseminars.com.

How To Buy Newspaper Ad Space Without Losing The Shirt Off Your Back – Part One

By senoff.michael@gmail.com On November 12, 2007 No Comments

This exclusive interview with Greg G, founder of Newspaper consulting firm. This interview is chalked full of the insider tips of how you can get the best rates in newspaper advertising to help you grow your business to the fullest. Greg worked in the newspaper industry for more than 20 years and was Vice President of Circulation for the Lexington Herald Leader, an integral member of the second largest newspaper group in the country.

We discuss the life of a newspaper advertising representative and how they have evolved from being mere order takers to being highly educated and knowledgeable professionals in both advertising and marketing. You will hear what motivates a sales rep and what their responsibilities are to the newspaper as well as to their customers. You’ll want to take notes when Greg and I talk about why it is extremely important to develop a good working relationship with your ad representative and why you need to be honest about your budget and what you want to achieve in your advertising.

Other insider secrets to listen for are:

√  How you can get a full page ad for the price of a quarter-page ad

√  Becoming aware of stand-by sales

√  What remnant sales are and how to negotiate them

√  Using giveaways to anchor your ad space

√  How to negotiate getting a low “12 times” rate for a one-time trial ad

√  Getting to know who to contact in the newspaper’s newsroom in order to use the Calendar section of the newspaper to advertise your business through announcements and sponsoring of events

√  … and much, much more!

This interview is a great opportunity to get to know how a newspaper’s sales department is organized and segmented. I hope it will get you excited about the possibilities of advertising in newspapers for a lot less money than you ever dreamed.

For more information, go to http://www.hardtofindseminars.com/audioclips.htm#Newspaper_Advertising_Greg.