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Archive for the ‘HMA Conference Call Series’ Category

New 2011 HMA Marketing Consulting interview at link

By senoff.michael@gmail.com On January 4, 2011 No Comments


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Strategies of Sam . . .

By senoff.michael@gmail.com On April 23, 2010 No Comments


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An Interview With Legendary List Broker Michael Fishman

By senoff.michael@gmail.com On June 7, 2009 No Comments

Here’s How To Double, Or Even Triple, Your Marketplace And Get Your Direct Mailing Right…

If you think companies simply “luck into” their successful direct-mail campaigns, then this audio will amaze you. In it, you’ll hear from one of the world’s best list brokers, Michael Fishman, about how to expand your list universe and take the guesswork out of your direct mail promotions.

And Michael knows what he’s talking about. He’s worked with some of the biggest names in the business including legendary copywriter Gary Bencivenga, who calls Michael the “List Wizard” because of the way he works like magic behind the scenes in some of the biggest campaigns.

And in this interview, you’ll hear from the wizard himself about how he does his magic by expanding marketplaces and finding similarities where other list brokers don’t.

But according to Michael, before you even think about expanding your list universe, you need to fully understand what your market is and how your product fits into it. And in this audio, you’ll hear how to do that.

You’ll Also Hear…
  How to think outside your “category” and find customers in places you’d never thought to look
  All about the different elements of a direct mail campaign and how they work together for success
  How to run the kind of tests that validate demand for your product while giving you the kind of concrete results you can trust
  3 things Michael looks for in a list to know for sure it will work
  All about word-branding and ways to build trust – even if nobody knows your name right now
  Crossing over from Internet success to direct mail success – and vice versa
  All about the types of direct mail-what works, what doesn’t, and what you definitely want to avoid

Finding target customers may be more strategic than you think. It usually involves tracking them down and getting them to migrate to your product. And this interview will tell you how to do that along with all the other things you need to know to take the guesswork out of your direct mail.

Go to this link below to play the interview in full.