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A quick look through
your local
Yellow Pages
is all you’ll need to
find good consulting
prospects. Each one of
those full-page ads
costs an arm and a leg,
and the Yellow Pages is
packed with them.
So in this three-part
interview, you’ll hear
how a businessman named
Vanish Patel runs market
research using the
Yellow Pages – and how
he takes that
information to make
money for himself. And
once you hear how he
does it, you’ll know you
can easily apply those
same concepts to your
HMA practice.
Basically, Vanish looks
for a target industry
with advertising dollars
so that he can sell them
leads. For example, he
has a website that helps
people find the best
mortgage brokers in
their area. After he
collects his visitors’
information on his site,
he sells their
information to mortgage
brokers (and brings in
about $75,000 a month
for his trouble).
But this interview is
also full of valuable
information on
identifying good
prospects, setting up
effective websites and
using the Yellow Pages
to boost a consulting
practice.
Part One
In the first audio,
you’ll hear exactly how
to use the Yellow
Pages
to run market research.
Then, you’ll get
detailed information on
how to capture valuable
information on a website
by using a
questionnaire.
Key Concepts Of Part
One…
• What an effective
website should look like
– how many pages it
should be, what should
be on each page and when
to hit visitors up for
their contact
information
• How to use an
autoresponder series to
automatically bring
people back to a website
if they abandon a
questionnaire without
finishing
Part Two
In the second audio,
you’ll hear how Vanish
closes his deals. You’ll
also hear how he made a
simple joint venture
deal with a website
designer to get his
website up and running
when he had no idea how
to design one.
You’ll also get…
• Good marketing sales
pitches to use when you
call businesses
• How any website can
benefit from a two-part
inquiry form
• How Vanish got his
“Mickey Mouse” inquiries
(people who give fake
contact information when
filling out
questionnaires) down to
2%
Part Three
Vanish does more than
the lead-finding
business. He also does
marketing consulting.
And in the third part of
this interview, he talks
about ways you can use
the Yellow Pages concept
offline by applying it
to your consulting
practice. You’ll also
hear…
• Tips on how to land
marketing contracts from
businesses in the
phonebook
• How to sell businesses
on an autoresponder
marketing series that
you can easily set up
for them
• Simple ways to add
value to your consulting
sessions so that clients
won’t mind paying higher
fees
Why spend money trying
to identify prospects
when the phonebook comes
to you free? So break
out your copy of the
Yellow Pages
and get ready to turn it
into gold for your HMA
business.
Each part of the
interview is about 20
minutes long. Enjoy.
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