When Jon and his brother went into
business together, the first couple of years were easy. They
didn’t need to do any cold calling. They just rolled through
their former business contacts to bring in new meetings and
clients. But that kind of word-of-mouth marketing can only
last so long, and when it dried up, Jon got desperate.
He was the one in charge of bringing
in leads, and he didn’t know what to do. Jon says that’s
when he got drunk. And he did what most experts advise you
not to do. He wrote an off-the-cuff email that was blunt and
funny – and completely opposite of what anyone else was
doing. And then the next morning when he was sober, he
actually sent it. The response he got was amazing and
immediate.
He’s been changing and modifying that
same letter up for years, and it’s brought him some big name
meetings – Red Bull, Hewlett Packard, Pepsi, Coca Cola,
Cisco and Symantec – the list goes on and on.
But the best part is, he
no longer has to stress out about cold prospecting, or
worrying where his next lead will come from.
He has something he knows he can send
out and get a 40% open rate with. He just needs a list to
plug in, and he’s done.
This one email changed his life.
And in this audio, you’ll hear all
about it.
You’ll Also Hear…
·
A breakdown of the email: The strategies Jon uses including
one called “the triple” that mixes normal business elements
with absurd ones and gets attention every time; how Jon uses
honesty to his advantage by blatantly bringing up the things
others are avoiding; how he writes his subject lines, and a
little marketing trick Jon says he got from Warren Buffett
·
The outrageous ways Jon has used this email – to fill a
workshop with CEOs, to get his friends job interviews (even
when they’re not qualified), and even to modify it for
luxury brands, and more
·
The crazy, but fun, responses you can expect to get with
this type of email marketing. (One of Jon’s favorites: “My
client forwarded your spam email to me, and I have to meet
you”)
·
An “insider’s peek” at Jon’s meeting with Red Bull – how he
dressed, what he brought with him, and what happened
·
Why you won’t believe the budget he got when he landed
Symantec – it was the most money he’d ever worked with.
Here’s how he landed the deal, and how he used it to land
Hewlett Packard
·
The “no-brainer” way Jon took his email marketing and made
it work for snail mail too – and the one ridiculous thing he
always includes in his letters so he can follow up his
snail-mail with an email, and get an 80% open rate
·
All about the Hewlett Packard A/B test (a version of the
magic email takes on HP’s best copywriters). The results are
shocking
Jon says the biggest trick to a
successful email campaign is to write like a human. It works
because, for some reason in business, we’ve decided that
being ourselves is not a good thing.
But he’s found it’s just the opposite:
you’re allowed to pitch something if you’re funny and
sincere about it.
And in this audio, you’ll hear all
about the email that changed Jon’s life, and how you can use
it to create more action, sales, and meetings in your life
as well.
