Product Launch Secrets Seminar and Interview "Listen...I've been searching the referral marketing information for over two years. Then one day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff


Product Launch Secrets Interview

Launch your business right…Right from the start

During this interview, you’ll be guided through many of the steps necessary to do a product launch right. In it, you’ll meet Eric Briggs. Eric wants to set up a business in the health industry but isn’t sure how. He’s thinking about selling an energy-boosting, herbal “green drink” and knows some insider information about a company that’s already selling something similar.

So I help Eric with his product launch and some of the steps he’ll have to take to get his company going, while we also analyze the many choices he’ll have to make along the way.

Eric and I also go over other important areas of business like writing effective sales copy and launching a product successfully.

Some of the things we talk about in the interview…

  • How to set up a business from the ground up – how to file for a fictitious business name, how to set up credit card handling services, how to get an 800 number established in minutes and much, much more 
  • The lowdown on pricing – if you have the cost of your product covered in your shipping and handling… everything else is gravy
  • Where to find successful sales copy, why you absolutely must test it and how to run the test so you’re sure it works
  • How to make sure you’re getting the best list possible for your direct-mail campaign
  • What a hotline buyer is and why you’ll want to make sure your list has a whole lot of them
  • How to take the guesswork out of product selection – Don’t guess what’s hot and selling right now; know for sure

Through the course of the interview, Eric and I also discuss another idea worth considering. Instead of creating a business from scratch, why not buy into an existing business and work on commission? That way, the infrastructure is already set up and you don’t have to worry about all the hassles that go along with starting and running a company. You simply hand over your product and sales copy and leverage off the efforts of others. There are many ways to go about doing that, and in this audio you’ll hear some key strategies.

So if you’re thinking about a product launch or starting a business, launching a product, testing sales copy or buying into an existing company, this interview is for you. It’s full of the practical details you may not even know you need. Enjoy. back to index

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