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William Clemens recently
purchased my Audio Marketing Secrets product
and called me for some advice. William is
the owner of an IT business that specializes
in computer repair to small to medium sized
businesses. He also does marketing
consulting for a few clients and is in the
process of negotiating a joint venture with
one of his customers who gives Search Engine
Optimization (SEO) advice to his own
clients.
William’s initial idea was
for his associate to create an Information
Product on the topic of SEO and then William
would do the necessary marketing of the
product. In return, his partner would pay
him a percentage of the product’s sales.
Although SEO is currently a hot topic, in
this interview you will hear my best advice
to William about not participating in
this joint venture: Hear why I think this is
not a good idea including…
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Why should William do all
the work to market someone else’s
product when he could create his own
Information Product and have complete
control?
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Will the SEO product even
be a good product?
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Can his partner even
deliver a product?
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How William’s credibility
and reputation could be on the line by
having no control of the actual product
and, instead, relying on his partner’s
knowledge and expertise.
Listen to this recording as
we discuss why creating an SEO product may
not be the way to go. William and I go on
to discuss how to go about setting up joint
ventures with Internet marketers. In this
segment you’ll learn:
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How to approach expert
marketers with non-competing products
about doing a joint venture.
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Why the person you
approach should have a large list of
customers.
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Payment strategies for
your joint venture.
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If your product doesn’t
yet have a proven track record, how to
approach your first joint venture and
what your ultimate goal should be in
order to negotiate more successful joint
ventures.
In closing, you’ll hear my
absolute best advice for the creation of any
Information Product – to be excellent! I
give William some tips about how to create
the best possible product and why it is
important to nail down your partnership
agreements for both your reputation and your
continuing success.
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