An Inside Look At The World's
Largest Producer And Publisher Of Personal Development Products.
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I have the great pleasure to welcome you
to a very special interview with Mr. Vic Conant, the
President of Nightingale Conant Corporation.
Nightingale-Conant is the world's
largest producer and publisher of personal development products and
services. For over 45 years, the have been bringing people the
information, skills, and motivation they need to create the life of
their dreams through audio products and programs.
Nightingale-Conant Corporation was
founded in 1960 by Lloyd Conant and Earl Nightingale.
Lloyd Conant, an early direct mail
expert and owner of a direct mail, printing, and fulfillment
business and Earl Nightingale, a well-known motivational talk radio
host for Chicago's WGN Radio and author of "The Strangest Secret"
combined forces to market and distribute Earl's recordings of "The
Strangest Secret", "Lead The Field" (a self-improvement industry
classic), and "Our Changing World". In 1978.
Nightingale-Conant began publishing and
marketing new authors, beginning with Denis Waitley and eventually
including Anthony Robbins, Brian Tracy, Deepak Chopra, Zig Ziglar,
and many more of the industry's most recognized names.
In this interview, you will hear Vic and
I discuss the early years of both his father, Lloyd Conant, and Earl
Nightingale. You will hear exactly what motivated Earl
Nightingale to begin to speak and create products dealing with self
improvement.
Vic reveals how Earl and his father
eventually joined forces to create and market their first huge
success.
Listen as Vic explains the advantages of
audio products over video products and even books and why
Nightingale-Conant products are ultimately so popular.
He goes
on to explain why very successful people and entrepreneurs are so
interested in self improvement products.
A few of the highlights of this
exceptional interview are:
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How Vic became the
President of Nightingale-Conant Corporation.
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Who is Vic's Number one
mentor and why?
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What the best-selling
self improvement topic is
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Which types of media have
brought the company the most sales (i.e. television, radio,
Internet, etc.).
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The most profitable
strategy used to market and sell their info products.
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Why the personal
development business has increased over the past twenty-five years.
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The importance of good
time management.
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Some of the very
sophisticated marketing analyses used by the company.
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The new
Mentoring Program offered by Nightingale-Conant to coach
potential customers to meet their unique needs.
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The importance of
relationships. Vic shares some of his own personal
experiences.
Attention
Information Product Authors!
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Learn how an author would submit a product to Nightingale-Conant.
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Learn how
Nightingale-Conant works with new authors.
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Understand the
importance of the product having a great title and why this is
more important than the graphics or the packaging.
I invite you to become acquainted with
Vic Conant through this insightful interview. He is
personable, truly interested in how his business helps people, and
shares a great deal of inside information into the audio publishing
industry through his years of experience and wealth of knowledge.
