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This isn’t just an interview
about music. It’s a crash course in marketing warfare—from the trenches
of the music business.
Inside this raw, behind-the-scenes session, you’ll meet Bobby Lee, a
personal manager for up-and-coming bands.
He doesn’t just promote
artists. He builds movements. And in this interview, you’ll hear the
surprisingly transferable tactics Bobby uses to break unknown talent
into the spotlight—and how you can use the exact same methods to sell
anything.
Whether you’re pushing a product, building a brand, or selling your
voice in a crowded marketplace, this is your shortcut to making noise
that actually gets heard.
Here’s what you’ll learn when you press play:
• How rising stars go viral — and the digital tools every marketer needs
to dominate like a rock star (think YouTube, iTunes, and even LimeWire)
• Why “backend merchandising” is where the real money lives — and how to
set yours up for maximum margin
• What sells best at live events (and online) — the top products you
should always have in your funnel
• Why local visibility still matters — and how to build buzz that
spreads beyond your neighborhood
• How to master your copyright game — learn when you need it, what it
costs, and how to do it without blowing your budget
• The truth about press — when it helps, when it hurts, and how to use
it strategically
• DIY demo production secrets — how to sound pro even if you’re
producing from your garage
• How to grow a loyal fanbase — and the tactics artists use to turn
strangers into superfans
Even if you’ve never touched an instrument in your life, these
principles will flip on the lights for anyone who’s trying to get more
attention, generate more sales, or build a following from the ground up.
Press the play button below to start the audio and steal the music
industry’s smartest marketing secrets—before your competition does.
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