I recently discovered the power of
LinkedIn. If you haven’t heard of linkedin yet,
it’s a social networking hub for professionals, and it’s quickly
becoming the preferred way to form business
relationships and make deals. So in this interview,
you’ll hear from a LinkedIn Training expert named Chip about the
ins and outs of the site – how it works, what it has to
offer and how to make the most of it.
According to Chip, before LinkedIn, he would spend a
monumental waste of time going to networking events in
order to try to drum up business. But he’d usually find
himself in a room full of people trying to sell him
something. It was uncomfortable and unproductive. Now
his productivity has increased substantially. In fact,
he says in the last week alone he’s landed six potential
JV deals through his contacts on LinkedIn.
And with more than 17 million registered members from
around the world, the sky is really the limit with this
relatively new networking site. But you don’t want to
jump in without knowing what you’re doing. Chip says
that people who make the mistake of using LinkedIn to
gun for prospects will find themselves ostracized and
reported. There’s a right way to do things on this site
and it’s important that you know it.
Key Concepts You’ll Hear In This training Interview...
• What the different “tiers of communication” are for
the site, the benefits of each and ways to move up in
tiers
• Ways to use LinkedIn Training to increase your credibility –
most people on the site don’t even know to do this, so
you can be ahead of the crowd with this one tip alone
• How to use the question-and-answer section of the site
to increase your visibility on the net. Because this
section is published on search engines, you can easily
increase your own website traffic using LinkedIn
• What the different toolbars and features are on
LinkedIn, how to use them and the benefits of each
• How LinkedIn Training can specifically be used for consulting
practices to generate the kind of buzz and interest that
will bring prospects looking for you
LinkedIn seems to be an easy way to increase visibility
and save time. Chip says he’s halved his sales process
using LinkedIn training because he now spends less time looking
for clients and more time closing deals.
But you have to make sure you play by the rules on
LinkedIn, and this interview will definitely get you
going in the right direction.
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