John Carlton Free mp3 Interview Download On Simple Writing..."One day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff

John Carlton Copywriting

How To Succeed In Marketing…
Even When Everyone Wants To See You Fail: An Interview With Copywriting Legend John Carlton


Copywriter, John Carlton



Years ago, John Carlton from met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was way too hard and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did.

According to John Carlton, people naturally love grief, so you’re probably not going to find many people in your fan club. Your neighbors, your brother-in-law, maybe even your own spouse will secretly hope you fail and will delight in your misfortunes. But overcoming adversity is what every guru has had to do to make it. And you can do it too.

So in this interview, you’ll hear John take on questions from listeners. And unlike the copywriter he met long ago, John doesn’t hold anything back.

You’ll Also Hear . . .
• How to connect with your audience and become their go-to guy
• How to get your foot in the door with copywriting
• John’s influences and resources he’s learned along the way
• How to break into a more affluent market by showing the value of your services
• Which is better – direct response or email, and whether or not you should bother with old-school methods like space ads
• How to get targeted traffic to your site
• How to market your services to small businesses in this economy
• 3 ways to identify the hot buttons in a market

According to John, if you’re looking for reasons to fail, you’ll find them. And many people use the economy as an excuse to give up trying. But the good news is, nothing beats straightforward salesmanship. So if you show people the value in your product, you’ll succeed in any economy, and against all odds. And in this interview you’ll hear how to do that.

Go to John's site at the link below for more great advice and a link to John's blog. This interview is 75 minutes at it's normal speed. Go to

DISCLAIMER: If you order something from John I will make and affiliate commission on your order.

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