John Assaraf Interview

Unleash Your Power With World Renowned Marketing Guru John Assaraf

John Assaraf Interview Free mp3 Download "The late David Ogilvy said John Assaraf “knows more about direct marketing than anyone in the world."

John Assaraf

Overview :-

As a teenager, John Assaraf risked the consequences of a turbulent lifestyle that could have easily led to jail or to the morgue. In his quest to overcome his challenges and fulfill his desire to live a purposeful and meaningful life, he discovered a unique passion for brain research and quantum physics as they relate to achieving success in business and life.

Today John shares that passion with audiences worldwide. He is one of the experts featured in the hit film and book The Secret, and helped launch it into a worldwide phenomenon (for which Simon & Shuster ordered the largest second printing in its history – 2 million copies) through his appearances on Larry King Live, The Ellen DeGeneres Show, Anderson Cooper 360° and other major media outlets.

John is also one of the Marshall Goldsmith School of Management’s Distinguished Thought Leaders.

In the last 20 years, John has built four multi-million dollar companies, including:

• RE/MAX of Indiana, which now has more than 1,500 sales associates, who collectively generate more than $5 billion a year in sales and are paid more than $120 million in commissions annually
• Bamboo.com, a start-up that attracted over 100,000 clients in less than a year and generated more than $30 million in revenues within 10 months.

 Bamboo then merged with Ipix and went on to become the world’s leading provider of online virtual tours including the imaging infrastructure for Internet companies like eBay.

John’s personal passions are his family, spirituality, exercise, cooking, travel, and helping entrepreneurs understand how to incorporate the psychological and strategic sides of building a successful business and life.

Audio Transcript :-

Raven: Hi, this is Raven Blair Davis and I've teamed up with Michael Senoff's HardtoFindSeminars.com. Hi John. I'm excited to have you here, but I gotta ask you because I've been listening to some of your interviews and I guess I've been plugged into the new John, I didn't know that you were at the age of 16, a street kid getting into trouble selling drugs.

John: Oh, I got into so much trouble as a kid. I was on the wrong train, going in the wrong direction, and picking up speed.

Raven: Wow. Well, what was the deciding factor in saying enough is enough?

John: Well, you know, I grew up in a loving, caring home where I knew right from wrong and I wanted more in my life. But I guess there was this mindset that I had that if I wanted more, I had to either take it from somebody or steal it from somebody and that I wasn't smart enough or good enough to learn how to earn it. And so I had a challenge with my self image, telling myself stories now that I look back that in order for me to have more, you had to have less. And I didn't know anything about myself. I didn't know anything about the universe. I didn't know anything about, about the law of attraction or about learning new skills and becoming more in order to have more. And I was really blessed. When I was 19, I met some individuals who started to teach me to show me that there is a better way, there is an actual easier way that you feel better about yourself and that you really can achieve whatever it is you choose to achieve if and when you change from the inside out? I just became fascinated with that.

Raven: Well, you were smart to have that wake up call and to want much more of your life. And so what would you tell the person that's listening right now that say, wow, I'm dealing with a teenager like that, or you know, his friends or her friends is like that. What would you say to them to get them on the right track if they have a loved one or a child or grandchild is kind of in that path or at least hanging around people like that child?

John: Well, you really can't say anything to them. And this is one of the discussions I have with parents all the time is think about when you were 13, 14, 15, 17, did you want to listen to your parents? And one of the things that we have to understand is asking ourselves different questions will give us better answers. And here's the question, "Why is my child, nephew, niece, whatever the case is, behaving this way?" And you remember the old saying that birds of a feather flock together. The reason is because of their self image. So guys or gals, we do what we do, we say what we say because of our own self image and our own perception equals our projection. So when we have this self image of ourselves that we're either good enough or not, smart enough or not, too white or too black or too Asian, whatever the case might be, whatever we have, these beliefs, those beliefs about ourselves, whether they're true or not or irrelevant, will dictate our behaviors. It'll dictate who we hang around, it'll dictate what we think, it'll dictate what we do. And so as opposed to telling a kid or an adult, you can do better, you're smarter than that, you shouldn't hang around with those kids, like, yeah, blah, blah, blah, blah, blah. And so the question is, okay, so if I'm not supposed to do that, what should I do? And the answer is, show them a different environment. And answer is, show them a movie, a book, a rapper. And I don't mean a rapper like a candy rapper. I mean like people that they idol, that broke free from what they were doing before. Show them that there's hope. Show them a different way. Don't tell them. They don't want to be compared. I don't want to be compared. You don't want to be compared. And so we have to understand that it's not that they're not doing the best they can. They are based on what they believe to be true about themselves. And their beliefs of what is true about themselves may not be accurate, but they're still their truth. And we will always act out and always project what we believe at a subconscious level to be true about ourselves and what's possible for us. And the reason I say this is when I was younger, I had individuals who cared about me, that showed me. And not only did they show me, but then they taught me that was the difference, that it's not enough if you can have a child says, you know what, yeah, I want help. See, but it's virtually impossible to help a child or an adult that needs help, that doesn't want it. Information is wonderful, but information on its own is really a waste of time. And it's not intentional. You know, when we were in school, you know, when they gave us new information, they drilled it into us through practice, drill and rehearse, practice, drill and rehearse, practice, drill and more rehearse. And then, you know, we memorized it and became part of who we are. Well, guess what? When you're, you know, let's say in business or you want to start a new career or start a business, well, there's so much new stuff to learn. And we don't learn based on reading a book or a paragraph one time. If you think about a Hollywood actor or actress when he or she is given a new script, they have to learn that script thousands upon thousands of times, hundreds if not thousands of hours of practice and rehearsing until it becomes a part of them where they can act the play or the role. Well, guess what? If you are in business or you are looking for some new results in your life that encompass having to learn new things, the same rule applies. You have to somehow make that new information a part of who you are so that then you don't have to think about. You're never going to see an actor or actress on the screen who is practicing their role. They are it. And in becoming the role, they are able to express all of the emotions of the role so that we could sit there and look at them and cry or laugh or gasp or guess what? We have to learn how to become so congruent with the new level of success. We want to achieve that that through repetition of thought, repetition of visualization, repetition of behaving that way, faking it till you make becomes the new you, or even fake it till you make it. After I was in the movie the Secret, a lot of people really didn't understand the Secret, thought it was hokey pokey and that there wasn't any science behind it and that it was foo foo esoterical stuff. And I've been very fascinated with science and I want to know the answers to things. So I'm not just okay with this. For example, somebody says you should visualize your success every day. I want to know why. I want to know how does it work, how to do it specifically, how long does it take? I want to understand when somebody says, visualize how it works and why. I want to know when somebody says, use the law of attraction, have a positive attitude and you'll attract positive things in your life. Well, how do you imagine that? Where do you get the fact that works? So I did all the research for the last nine years and I wanted to share that research. But not only did I do the research, I've been in the world of business development and growth, building my own companies for 29 years. Also been in the personal development growth. And I wanted to marry the best of what I've learned about building companies so that people can really have that American dream. You know, if you can earn the amount of income you want to earn and have a business for yourself, then guess what, you're feeling great. You can do the things you want to do. You can buy the home and the retirement and the kid's lifestyle and the charity that you want to contribute to. I think that everybody deserves that right. But it's also for people who do the right things in the right order. And building a business is complex. It's not just, you know, do it in your pajamas every day on the weekends. You can make some money doing it in your pajamas every day on the weekends, but you have to do the right things in your pajamas every day on the weekends. So the question is, where are you going to learn to do those right things? And I wanted to be part of the solution. And my goal is to help millions of business owners around the world achieve financial freedom by learning the right things and then by making sure that they apply the things that they learn. And so I wrote the book with my dear friend Marie Smith. And then we started a company that helps small business owners learn what they need to learn and keeps them accountable to doing what they should be doing. When you think about information right now, whoever is listening, they can stop right now. They can go onto Google, they can type in any question they want, and in the next one minute, they can have 100,000 answers for that question. But that's not enough. The question that I always ask people is not about the information, but what is it about? And the key for all highly successful people is application of the right information. So we don't just give you the right information, but we've created a process and a system to keep people accountable to actually doing what they should be doing. Taking day to day action, week by week action, the right type of action, and giving them the support that they need to be able to consistently move from one level to the next. So maybe from startup to their first 50,000, from 50,000 to the next 50,000 to 100 and then to 200, 500 and a million. And in doing that, we created an environment where business owners can thrive and get from one level of success to the next and not do it alone. Now that was really one of the other keys. You've got to do it by yourself, but you can't do it alone. I mean, if you think about why do most people go on diets or have New Year's resolutions within a week or two or three. Even though it's something they really, really, really, really wanted, they stop. It's not because they don't want to succeed. They're just conditioned to a certain way of thinking and behavior. And they need a different process and a system to keep them accountable to new thoughts and behaviors. And that's why we do what we do.

Raven: Hi, this is Raven Blair Davis interviewing for Michael Senoff's HardtoFindSeminars.com. You should visualize your success. First of all. How do you do that, John? And then what happens if we don't?

John: Well, if we understand why do we want to visualize? There's a part of the brain that doesn't know the difference between something that you imagine and something that's real and that's the subconscious part of the brain. And why is that important? Well, we know that the subconscious mind is responsible for 96% to 98% of our behaviors. So if we want to alter our behaviors, we can't alter our behaviors long term if we are not conditioned at the subconscious level to behave and think a certain way or a different way. And so part of the brain's response for choosing the goals or the dreams that you have, but it's not the part of the brain that's responsible for taking action. And so that's number one. So think about your brain like software in a computer. And once there's a program or a software program, it does what the program stipulates. If you want a different result, it's not enough to just say, I want a different result. You have to change the software inside the brain just like you would in the computer. Visualization is one of the ways to access the software of the brain. And a simple way to visualize, number one, is to write down, for example, exactly what it is that you want. So a new vision for your business. So it would go something like this. I'm so grateful for the fact that my business is now generating $100,000 a year and that clients are loving my product or service and referring their friends to me consistently. So what you do is you create a little script like you would a Hollywood movie, but you write it in a positive and as if it's already happened perspective. So you don't do it in the past or in the future. You do it as if it's true and real right now. And then you take that written document and you visualize it every morning when you wake up for three or four minutes as if it was real. Then you visualize it again just before you go to bed as if it was real. And why do we say before bed and when you just wake up? Well, that's when the part of the brain that's a little bit tired, that filter is set aside. And your brain is much more receptive to changing the software. And when we visualize, we can either read and feel it, or once you've done it a few times, now you want to close your eyes, and now you want to make believe, just like you did when you were a kid. You pretend that that story is you and that's your life. And that amount of money is coming in, and the amount of money that you're giving to charities and the things you're doing to help other people, your family, your friends. What is your retirement like? How much money is coming in? What are you doing with it? How are you walking? How are you talking? And what you do in this is you are actually creating a new pattern in the brain. You're creating a new software pattern in the brain that through repetition, it becomes part of your fixed psyche or brain. Once it becomes part of this fixed side of yourself, your brain automatically takes it over. No differently than the fact you don't have to think for a second about putting on makeup. You don't have to, if you've been trained, think for a second about getting dressed or brushing your teeth or driving a stick shift. But at one point in your life, you did have to think about it. It did take coordinating your thoughts and your actions, but through repetition, you were able to convert those thoughts and those actions into an automatic pattern. Well, when we start to think about automatic patterns that are at the next level of our success, and we repeat those over and over and over again, we start to formulate that pattern in the brain. And here's the beautiful part, and here's why affirmations done properly and visualizations and meditations done properly work. Part of the brain's responsibility not only is it to keep you alive, but it's also to make sure that it simplifies tasks, and it simplifies anything that is repeated over and over and over again into an automatic software program. And then it's running 24 hours a day, seven days a week. And so there is a reason for a little bit of the madness. It's really us taking control of our brains and reprogramming it so that we are in control versus what was told to us by our parents or our teachers or our experiences or the tv. What happens is actually when you're in that brainwave frequency, you're actually in a receptive frequency where the universe is actually downloading information to you? Yeah. We have five different brainwave frequencies, but most people are only in two of them. There is beta brainwave frequency, which is what people are in right now. Alpha, there's theta, there's delta and gamma. Think about driving a stick shift car. You know how when you're in first gear, it revs up the engine and you can pick up speed really fast? What happens if you keep your foot on the gas? It'll burn the engine out. Yeah, we're staying in beta. Most of the time we stress ourselves out.

Raven: Is that why we start feeling overwhelmed and then we give up?

John: Yes, yes, and yes. But what happens in a car as soon as you drop the gear from gear one to gear two, the car actually goes faster, but the engine goes slower. What happens if you keep going and you keep moving it up to the next threshold? As soon as you go into the next gear, the engine actually works less and the tires still go faster. And so what happens is there are certain gears that we're learning are for thinking gears. Gears we're learning are for doing gears. There are certain gears that we know of are receptive gears. No different than a radio station that receives and transmits information. That's what our brain is doing all the time. The key is to learn how to move from one brainwave frequency to another. And you have been what I call unconsciously competent. You weren't aware of what you were doing, yet you were doing the right thing. Albert Einstein went into meditative states all the time. Edison used to sit in a chair with two steel balls in his hand. As he would fall asleep, he would be awakened by the balls dropping on the floor. Then he would write down his best ideas.

Raven: So let's start talking about what you call the ideal customer. First of all, what exactly is the ideal customer?

John: Whenever we work with a business owner, a lot of business owners think that their product or their service is for everybody. And the truth is, it's not. Think about this. There are certain people right now that are listening, and I'm not sure if they're male or female. I don't know if they're 25 or 35. But I would bet that if you did a little bit of research, you would find a trend, a propensity, that it's a certain type of individual, a certain age group, a certain background, certain profile. And so we talk about ideal profile. For every business, there's an ideal profile. For every product, there's an ideal Profile of the person who not only wants what you have but also is going to tell everybody about it after they experience your product or service. And that makes up the ideal profile for every business. The first order of business, let's find all of the people who want what you have and then let's understand that they are making a decision to buy what you have in a certain way. So if I asked you how do people find out about you, what would you tell me?

Raven: By Googling certain keywords like they may put in home based business, entrepreneur, work from home.

John: Right, so those people are on the internet putting that into Google. So let's say you didn't know that you wouldn't be on Google and they wouldn't find you, so they might find somebody else. And so if you don't understand who your ideal clients are, what they're looking for and where they are looking for what you have, what a shame because you're going to miss out on a lot of people who really want your product or service. So the number one rule in business is if you're going to go fishing, go where the fish are. You also need to know what kind of bait the fish want. So in your particular case you got a great show with great information. So once people find you and they listen to what you do, they go, wow, that's great. I'm going to be back next week and I'm going to tell some friends that want to build their business or have their home based business. That's an ideal client profile. You can be a Walmart as long as you make the decision that you're a Walmart and you go after people who want a one stop shopping at that price point. Walmart does very well and they understand exactly who is the profile that wants what they have. You know, we work with thousands of business owners around the world in 44 different countries and I can share with you that 99.9% do nothing but have a great idea, slap up a website, get business cards and hope and pray that somebody buys their product or service.

Raven: Then we end up spending a lot of time, a lot of years of trying to figure it out, not making money, throwing our hands up or say you're not making any money with this, this is a hobby, this is not a business. Instead of moving forward, we move backwards. So it brings me to the next question.

John: Well, hold on, you said something. We treat it like a hobby. If you have a business that you treat as a hobby, it will cost you like a hobby. And if you have a business that you treat as a business, it will pay you like a business.

Raven: Is it true when people say your first couple years in your business, you need to work it like a job? You're listening to an interview on Michael Senoff's HardtoFindSeminars.com.

John: No, you need to work it like a business. What you want to do is really understand, number one, what's your unique ability? Are you the visionary? Are you the technician? What do you play really, really well at? What happens with a lot of business owners is they don't realize that if you're in a business, there is one thing that you must remember at all times. A business life's blood is revenue. So every day you have to wake up and you have to ask yourself, how am I, or am I going to generate revenue? Or how am I going to make sure that revenue is being generated? And there's only three ways to make money in business. Number one is you can make more money from your existing customers or clients. So somebody that you've already sold something to, sell them something else, provide them with another product or service. Number two, you can make more money from current sales. So if you're selling something to somebody, you can lower your costs or you can increase your price. You can unbundle certain things so you can make more money per sale. And number three, which is the most expensive, is you find more customers. You don't have to go networking. You're going to have to get on the phones. You're going to have to do something. Right now, with the reorganization that's going on, we have to innovate and we have to question everything. We have to question everything about our model, about our price points, about how we're going after getting them as clients. Where are they? Are they still making decisions the same way? And when they look at more customers, there's three components that they have to be thinking about. What are the lead generation strategies that they're using? What is the lead qualification strategy that they're using? And how are they converting those leads into paying customers? When we're talking about barely meeting payroll or not meeting payroll, first and foremost, we must understand that whatever result we are looking at or expect experiencing right now are a direct result of what we were thinking about and doing, or what we were not thinking about and not doing in the past. So either you thought about some things, took action and it was the wrong action, or you didn't think about what you should have been and didn't take action. You don't just have to have the right information, but you have to have the right information in the right order, backed by taking action. And the reason I started the company is to give people the blueprint and the paint by number. Do this first, then do that, then do that. Our clients from around the world, they're not just learning what we taught last year, the year before. We've got bleeding edge strategies and tactics for them right now that we're teaching all of our clients about social media, about Facebook and LinkedIn and Twitter, all the stuff they didn't know a month ago, three months ago, six months ago. Let me share a story with you that will put this into perspective. This morning at around 8am we launched a campaign where we are offering seven free videos to individuals who really want to learn how to grow their business. And in the first three hours, we had 851 people sign up for the video. Of those 851, so far, we've had 165 of them request a business assessment. And we've had 4 people already buy one of our programs.

Raven: So let's talk about mentoring, since you brought up what you do there. But let me ask you this, because I know a lot of people hear the word mentor and coach. How important is it really to a business owner to have a mentor or coach and why?

John: I think it's critical. And most of us don't want to learn by going through the pain of making mistakes. And that is the most costly and painful way to learn. And so if you think about when we were kids, we had hopefully are parents or grandparents, somebody there to mentor us, to guide us. Then we went to school. We had an adult there to supervise us, and hopefully they mentored and guided us. Then we went to high school and maybe college. I didn't go to college, but I would run into the business world. I didn't realize how fortunate I was because I had a mentor from the age of 19. I'm 47 today, and I still have mentors that have achieved 10 times, 100 times more than I have. One of the reasons that I always believe in coaches and mentors is when I get lazy or when I just don't know, they do know and they're not lazy. They give me a nudge, they give me specialized knowledge, they help me with contact, they help me stay positive when I may be a little negative. They help me take action when I don't want to. They point me in the right direction. They give me a little slap on the butt, say, come on, pick up the pace a little bit. And so I've always had mentors. And so when I started my company, it was all about giving people the best information in the world that's easy to understand, it's easy to apply, and then holding them accountable to learning and to doing. And then what I also did is I said, okay, let's say people get tired of listening to just people in my company. Every single week I bring a brand new expert from the world of growing business so that over the course of the year, I've brought you 52 expert mentors who teach you exactly what to do, how to do it, give you the resources to do it all at an affordable price that anybody who's in business can afford it. And that was really one of the things I wanted to make sure we did, is make it affordable so that we could really make a difference to the masses of business owners, the mom and pop shops, the work at home individuals. And it was my way of giving back to millions of people around the world who had the same dream I did to live a wonderful life.

Raven: How do you keep a positive mindset when it seems like the economy is crumbling around you? I mean, when you turn on the TV, that's all you hear and it beats you up after a while. How does one keep that positive mindset?

John: First and foremost, we have to stand guard at the negative channel to the brain. And first and foremost, there's always a second side to every story. So part of the challenge is when people are looking at their current circumstances and they're not what they want, it's easy to get negative. Or they listen to the news and it's not really pretty, it's easy to get negative. But when we feel that way, we have to understand that for every positive, there's a negative. For every negative, there's a positive. And so there's a silver lining in everything right now. If you take a look at our economy, there's a lot of people that are really challenged by it. There's a lot of people that are going to become multimillionaires because of it. And in every economy that's challenging, there always, always, always is unprecedented opportunity. And so if you're focusing on your current circumstances, you cannot be focusing on where the opportunities are. And when you're looking at your current circumstances, all you're doing is looking at an effect of the past. So to give up any of your energy and time and thoughts on an effect that you don't want means you're using up your only energy recreating more of the same. So if you want to have a pity party, it's going to be that way for a while. Or you can say, you know what? Okay, let's have my good little cry, my good little shout, my good little tantrum. Now let's get into action.

Raven: So how can we rid ourselves completely of all those doubts? Or is there such thing as completely?

John: There is no such thing as completely. But there is a way to learn how to observe and become aware of the doubts, aware of the fears, aware of the uncertainty, and to realize that the doubts, fears and anxieties that we feel are very, very normal. The key is to feel the fear, the doubts, and do it anyway.

Raven: It's easier to say it than to do it though, John.

John: Well, it's easier to say to do it. It's also, well, think about this. If I said to you, we need to get you up onto a diving board that's 25ft up in the air and it's your first time, it's going to be scary. What if I start you off on a five foot diving board and then I move it up to 7ft, then 10ft, then 15, then 20, then 25, then all of a sudden it's a part of you. Now. So what I'm not saying is that you go after the biggest goal, the biggest dream, the biggest everything right off the bat, but let's get you up to the five foot board, let's get you off of where you're at right now, and let's get you into a different modality of thought, the different modality of behavior. Inch by inch. It's a cinch.

Raven: I love that part in the Secret when you're talking about you kept boxed up on your vision board, your home, and your son asked you, what was that? Tell us about that.

John: Back in 1995, I started to cut out pictures of things that I wanted to achieve. Not only do I write down my goals, but I cut out pictures from magazines with the body that I wanted, the amount of money I wanted to make and the charitable contributions I wanted to make, et cetera, et cetera, et cetera. And I used to sit down and I would look at the vision boards every day for two, three minutes and pretend that I was already acquiring the things that were on the vision board. And back in 2000, about five years later, after I had moved from the house that had these vision boards up on the wall and put them in storage, I moved into a brand new house and renovated it. And one of my sons came in one morning after the movers put all the boxes in the respective rooms that they were supposed to be unpacked in. And he sat on these boxes and he said to me, daddy, what's in the boxes? I said, well, they're my vision boards. And he said, well, what's a vision board? I said to him, I said, well, when I have a goal or a dream, I cut out a picture of it and I put it up on the vision board. And he still didn't understand. I said, well, sweetheart, let me just show you. So I cut open the boxes and I took out the first vision board, which is about, I don't know, two and a half feet by four feet or three feet, and had a whole bunch of pictures of things that I wanted to acquire, and I did. And some things I wanted to achieve, and I did. And then there was another vision board that I pulled out. And as I pulled it out, I was in shock and a little bit confused in another way, because on the board was a picture of this home, and not any home, but it was the house that I live in right now and the house I've been living in for nine years that I cut out from a Dream homes magazine in 1995. And somehow, some way, I moved from Indiana, where I cut the picture out, to Vancouver, to Los Angeles, to San Diego, and bought that very house. Not a house like it, that very house. And when that happened, I realized that there's a lot more going on with our thoughts and our goals and our dreams than meets the eye. Started doing a lot of research on how is it that we can simplify having our goals achieved and manifesting what it is that we want to achieve. And it's been really pretty amazing.

Raven: Hi, this is Raeven Blair Davis reporting for Michael Senoff's HardtoFindSeminars.com. So what's the key to that?

John: Well, the key is to be very, very precise and specific about what it is that you want to achieve. Why is it important for you to achieve it? And then to get into the emotional state as if you've already achieved it. And that's part one. Part two is what skill and knowledge and action must you take to be able to make that happen. Also, and a lot of people think that just having the proper prayers or thoughts is enough. God is not a cosmic bell captain. So there isn't this field of intelligence that just delivers to you what you want without your participation. Yeah, it's a participatory universe we live in. And there's another law that I talk about that a lot of people enjoy and I'll share with you. It's called the law of Goya. G O Y A But it has to work with the law of Goya. Get off your. You have to get off your butt and do the right thing.

Raven: Final question, John. What about those people that are afraid to think big? How do they raise their financial set point and have more money and a better lifestyle? If they're too afraid to think big, they're still thinking small amount. They're charging small prices for their products because they don't think that they'll get the bigger money.

John: Well, my question for everybody is why do you think that way? Why do you feel that way? So let's question the why and let's get curious. All right, so what we need to do is really understand that the way that we feel is because of our belief and the way we get our beliefs is because of the way we were conditioned as children by what our parents said, by our environment, our ministers, our church leaders, our synagogue leader, our experiences, all of those things created, as I mentioned in the past, the software of the brain. And so for somebody who's earning $10,000 a year, their software isn't for one who makes 50. And it's the brain that sees, it's the brain that perceives. So all of these 30 or 50, 100 or million dollar opportunities are all around us. All we need to do is become more aware of it and take different types of action. And when we talk about fear, there's a part of the brain called the amygdala. I don't want to get into technical terms, but there's a part of the brain that anytime we get emotional about potentially doing something differently that's riskier than what we've done, a chemical in the brain, epinephrine or cortisol, will be released into the bloodstream, which will cause us to have the feeling of fear. So if we have this feeling of fear, it's not that there's something wrong with the feeling. Anytime we're looking to move to the next level that we haven't achieved, these neurochemicals will be released in the brain, causing us to feel a certain way. And so we can override those doubts, fears and anxieties by learning how to do some simple exercises every day. And that's what we teach business owners all over the world. It doesn't make a difference if they're making a million dollars a year and they want to get to five. We work with them on retraining their brain a little bit, no differently than an athlete has to retrain. When they go from high school, basketball or music to college, or from college to the pros, the level of training is different. The exercises are different, the instruction is different. So if you want to get from 50 to 100 or from 100 to 200, from 200 to 500, all we need to do is do some tweaking on the inside and the perceptions of behaviors change. And all of a sudden making two or three or five times more money doesn't scare you anymore.

Raven: If you had to throw out three things that people need to do to retrain yourself, what would it be?

John: Number one is write down a positive group of affirmations like, I am so grateful for the fact that I now have everything it takes to earn. And fill in the blank. One more time. I am so grateful for the fact that I now have everything it takes to earn. I want you to put in what you want to earn there. And I want you every morning and just before you go to bed every night, I want you to feel that to be true. That's number one. Number two, I want you to get 100% clear in writing on exactly where your business is going to be by the end of this year or your life in your health, your wealth, your relationships, career or business, and your spiritual connectedness to the source of all supply. I call it God. You can call it whatever you like. Number three, I want you to visualize, act as if that is so true throughout the entire day for the next 30, 60, 90 days. And what you will find is that you will start to feel like that is becoming the new you, faster and faster now than ever before. And when your inside image is greater and more real to you than your outside world, that's when your outside world starts to change.

Raven: Thank you so much. You've given us some invaluable information. I appreciate you coming on. For more interviews like this, go too HardtoFindSeminars.com.