Most likely, you’re going to be nervous before your first workshop. It’s completely normal and completely expected. But there are ways to alleviate the stress. And in Part One, you’ll hear all about them.

David says it helps to just be yourself, have fun with it, and NEVER even think about selling. This takes the pressure off of you and your prospects. And believe it or not, it’s the non-threatening, no-sales sales pitch that gets them every time.  

• What businesses work best for first-time consultants?
• All about the 15-minute free consultation – what to do, what to say and what happens  when the 15 minutes are up?
• How does David talk about stuff for 4 hours at a workshop?
• What day and time work best to run workshops?
• What to outsource, where to find the help, and what you can expect to pay
• All about setting up squeeze pages for clients
• How to track affiliate Paypal payments
• How to get on the radio as an expert
• The advantages and disadvantages of paid upfront workshop vs. free ones
  

According to David, business owners are black-and-white people who like things simple. So don’t worry. Even hem away with phrases like “HTML” and “autoresponder series”.

But if you know for sure you’re not the type of person who can get up in front of a live audience and perform a workshop, David includes some alternatives to that method at the end of the section.

• The easiest way to get in with the Small Business Association in your area
• A link to 500 different products to use in your promotions
• All about pricing – David offers a wide range of prices and packages and you’ll hear what determines what
• Details about how to put a profitable joint venture together
• Why David never charges a set-up fee and why he suggests you don’t either
• How to make sure your outsourced work is high quality and worth it
• How to overcome a lack of credibility
• Tips and tricks for building a list at lightning speed

David says the most important thing is to just get out there, do it, and see what happens. Like with anything else, it’s that first step that’s usually the hardest to take. But if you set goals and strategies for yourself, you’ll be surprised at how easy success can be. And this section will help ease any fears you might still have about taking that initial plunge.

It only takes four clients to get anywhere from $10,000 to $20,000 for yourself upfront – and that’s not including the extra $1,000 a month in residual income you’ll earn for every four business owners you get. And in this audio you’ll hear how to land those clients. David has a multitude of ways to go about doing it, so you’re bound to find a few you like, feel comfortable with, and know will work for you.

This audio interview consists of a two-part audio (Part One is 33 minutes and Part Two is 30 minutes) and an accompanying 59-page transcript that includes both parts.

Running workshops is one of the best ways to gather “pre-sold” clients who are chasing you down instead of vice versa. And in Part One, you’ll hear how to set those workshops up with the Small Business Association in your area.

But if that doesn’t sound like something you want to do, you’ll also hear many other ways to gather clients including…

• What David casually asks every business owner he meets in order to pick up clients everywhere he goes
• How to get business-to-business people to pitch your services to their client list – and piggyback on their established credibility
• Proven resources for finding quick leads (for free or pretty close to it)
• How to use local non-profits to run workshops through – split the profit 50/50, write off your “expenses”, and make residual clients for yourself – all while helping out a charity!
• How to use the Yellow Pages to hunt for the kind of clients you know will be able to use your help
• Residual income opportunities you probably weren’t aware of
  

The goal in the client-gathering step is to set up a free 15-minute consultation with prospects. And in Part Two, you’ll hear more on how to do that.

David never does a presentation on the spot no matter how badly anybody wants him to. And in Part Two, you’ll understand why he does that. You’ll also hear answers to the most frequently asked questions about client gathering like…

• How to use prospects’ existing websites to show them exactly how they can make more money by going with you
• A word-for-word pitch that prospects can’t resist
• Exactly what clients get for their $5,000 package
• The 2 things you’ll have to set up yourself – even if you outsource all the work  

The HIMA System is the perfect stepping-stone to a marketing career as an HMA consultant because you’re already finding clients who desperately need marketing help. Imagine being able to take those businesses to the next level without ever increasing their advertising budgets. And if you use the clients you get from the HIMA System, you’ll have all the funding you need to get the ball rolling on an HIMA System today.

In this private coaching session, David walks students through the steps of the HIMA System, answering all of their questions along the way.

David highly recommends you run workshops to get clients, and in this audio you’ll hear all the details that go into setting those up, including how to advertise for them and what kind of results you can expect.

But David says not to worry if only a handful of people show up. Workshops are not a numbers game. Believe it or not, only about seven people showed up to David’s first workshop – and it was being put on for free! Even with such a poor showing, he still made $15,000 on the backend. Now, he makes about $50,000 from his workshops. And in this two-part training session, you’ll hear how to do that too.

This audio interview consists of a two-part audio (Part One is 40 minutes and Part Two is 30 minutes) and an accompanying 80-page transcript that includes both parts.  

Part One: You’re Giving Your Clients A System, Not A Website

David says he once had a business owner gasp at the high price tag for his services, but he didn’t care. He knew the guy would pay it. Why? Because owners are getting more than a site – they’re getting an alternative to advertising that keeps on giving. They’re getting list building, database management, and email promotions. They’re getting a reason to have a website in the first place.

And because you’re the one showing them how all this “crazy marketing stuff” works, you’ll also be the one they come to when they need help with it all (and they will usually need help with it all). And in Part One, you’ll hear how to make sure owners understand what you’re giving them and all the benefits they’ll be getting.

• What percentage of people at a workshop usually go for the backend – and why you shouldn’t worry if at first it doesn’t seem like anyone

• How David uses church radio to promote his workshops and business – for free

• If you do need to follow up with prospects after a workshop, exactly what to say to them to close the deal

• How to find business license information online, and what to do with it

• How to work with IT guys so you’re not stepping on their toes when you change around their websites

• Simple ways to prove to clients that your email promotions are working

• A quick trick to make even more money with a client’s list and also introduce yourself to a host of potential new clients

David was once told his brain isn’t wired like everybody else’s. He took that as a compliment and in Part Two, you’ll understand why. David seems to have a way around every obstacle and a trick for every trap. Fortunately, you can benefit from his “out-of-the-box” kind of thinking with ideas like…

• Exactly how to get B2B salespeople to promote your business – The word-for-word advertisement David uses to attract them, the unusual place he meets with them, the conversation he has during the meeting, and the exact deal he makes

• How much running time you should give yourself when setting up your first workshop

• What David does that gets almost a 100% closing rate

• A trick that gets Google to index your sites right away – without paying a dime

• A quick and easy trick for landing a top spot on Google

• Strategies for joint ventures and how to stay one step ahead of other affiliates

• How to set up an outsourcing network and go from being a consultant/worker to a consultant/coordinator

Most business owners know very little about marketing, so anyone who shows them a trick or two will be instantly branded an expert. That’s why the workshops work so well for landing clients and why David recommends them. And if you combine the HIMA System with the HMA System, you’ll be well on your way to earning an unbelievable income with just a few clients.

The easiest way to get clients for your Hidden Marketing Internet Assets System is by running a workshop. Not only will you make money on the front end by charging for it, but you’ll also get more clients than you can handle on the back end as well. And in this sample workshop, you’ll hear exactly how they’re run.

This particular audio was taken straight from David’s practice. So you’ll hear him “in action” selling without really selling. Because the workshop runs about three hours, it’s broken into three easily digestible parts. And here’s a quick rundown of each.

This audio interview consists of a three-part audio (Part One is 35 minutes, Part Two is 36 minutes, and Part Three is 33 minutes) and an accompanying 37-page transcript that includes all three parts.

Part One: How To Stay In Touch With Customers…And Keep Them Interested

Although direct mail is still a useful way to contact customers, it’s also very expensive when you add in the costs for printing, packaging, and postage. Fortunately, email is free. And according to David, it’s also a lot more effective than direct mail if you do it right. And in Part One, you’ll hear how to tell prospects all about it.

You’ll Also Hear…

• How to set up an auto-responder system for a website – and make it be like having a virtual assistant 24/7 that never gripes
• All about setting up and managing a database for current customers and how to make the most of it
• A look at typical advertising methods and how they stack up in today’s society – what still works and what’s just not worth it anymore
• The 3 key factors people need in order to turn prospects into customers.

Part Two: Never Take The “Shotgun Approach” With Your Advertising

According to David, if business owners aren’t tracking their advertising, they’re throwing money away. It’s absolutely essential that they figure out what’s working and what’s not in order to reduce advertising budgets and make the most of every dollar.

Fortunately, tracking advertising dollars online is much easier than offline with embedded links and coupons. And in Part Two, you’ll hear methods for tracking both online and offline advertising so that you can help your prospects eliminate the guesswork and figure out a practical strategy.

You’ll Also Hear…

• How prospects can quit wasting space on their cash register receipts and credit card terminals – and how to use that space instead to promote a website

• Ways to use emails to bring in customers, track advertising and stay in touch – and what to suggest to prospects who are just not good at writing email copy

• The best time to send out emails for an upcoming promotion

• A do-it-yourself approach to building a list from scratch using just a website and a lead-capture form

• How to get a website set up cheaply and what people can expect to pay for good web hosting

Part Three: The Importance Of Lifetime Customer Value…And Specific Ways To Get It

According to Internet statistics, you have about three seconds to get a prospect’s attention before they move onto another site. It may seem impossible to try to build a relationship with potential customers in such a short period of time, but David’s methods are designed to capture leads and establish quick connections.

And in Part 3, you’re going to hear all about those methods including how to show your workshop audience ways they can use free products, an autoresponder series and “preferred customer” discounts to achieve the kind of Lifetime Customer Value they need – and the best part is: it’s all automated, so they’ll never even lift a finger to do it.

You’ll Also Hear…

• To outsource or not to outsource – and if they decide to have someone build their site for them, 3 questions they’ll definitely want to ask
• How to have a website that gets customers to take action right now, not next week or even tomorrow
• Why people may want to have a landing page that offers a valuable product for free – and where to get those products if they don’t currently have anything to offer
• The #1 mistake most everyone makes when they first start out on the web that instantly turns potential customers away – and how to avoid it
• Exactly how to set up joint ventures with other businesses that will make for long-term win-win situations for everybody involved

These workshops are the best way so far to land clients and receive a residual income. And this audio shows you exactly how Dave does it – no theories, just practice. All you have to do is follow his example, and you’ll have all the clients you need to finance a full HMA System and be well on your way to a lucrative career as a marketing consultant and obvious expert.

5) HIMA Power Point Presentation

You'll get your HIMA Power Point Slide Presentation that you'll use when doing your own workshops. This is the sales presentation that you'll use to fuel your consulting business. Feel free to modify the header page on your slide presentation slides to reflect your brand name. Also the pdf of the slides are made available for you if you want to print out a set to do a one on one presentation either face to face or over the phone. Having the slides in a printable form will make it easy to use if a computer is not available to you.

You'll also get a downloadable PDF of the HIMA Power Point Presentation

Both the HIMA Power Point Slide Presentation and accompanying PDF are 18 slides.

This document consists of 37-pages of Slide Notes in Microsoft Word form, so you can modify it to your own presentation needs.
 

This document consists of 37-pages of Slide Notes in PDF format.
 

8) HIMA Workshop Lessons

Listed below are the HIMA Workshop Lessons that will teach you exactly what you need to know to start cashing in on your local business market. Given are the tools and guidance you need to capitalize on this incredible market.

Local business owners are really struggling today. Through these in-depth lessons, you will be shown how to help them cut their expenses, increase their profits, and pay you well in the process!

There is no greater feeling than being paid well for helping a fellow business owner. Another great thing about this business is the worse the economy gets, the more they need your help. This is a totally recession proof industry.

You can make a big difference in the profitability of your clients and for accomplishing that, they will pay you well. It’s a true win-win scenario for everybody.

Lesson #1 – Selecting Your Location For The Workshop - An 8-page instructional PDF document plus additional content.

Learn how to book a conference room for your workshop in a hotel for no out of pocket money

Learn how to get Joint Ventures with Non-Profit Organizations and schools or campuses.

The tools you’ll need to conduct your workshop and how to get those tools for free.
 

Below is new additional content:

• A customizable Initial Email to send to Non-Profit Organizations (.txt format).

• A customizable Word document to send to interested Non-Profit Organizations who reply to your email (.doc format).

• A customizable Word document to be used as a “New Client” flyer to drop off at local businesses (.doc format)

• A customizable Word document to be used for offering Radio Interviews with you to generate publicity for your workshops (.doc format)

• Instructions and advice on the best method to drop off New Client flyers at local businesses (.txt format)

• A customizable ad for hiring B to B Salespeople to fill your workshops (.txt format).

All documents in the .zip file should be customized with your personal information.

The documents that are in MS Word Format should be customized with your personal information and then made into PDF files. If you do not have PDF creation software, go to http://www.pdfonline.com to create your PDF for free.

Lesson #2 – How To Set Up The Workshop - A 6 page instructional PDF document plus additional content.

The three methods that will fill a workshop fast!

Learn how to get free publicity – radio shows, press releases, and public service announcements.

Learn about paid advertising and how to advertise in newspapers at 70-80% off.

How to find business owner Joint Venture partners.

• A customizable HTML document template for your workshop (to be put on your own website – see Lesson # 6).
• Clip Art images that may be used on your HTML template.
• Three (3) customizable Auto-responder Emails to be sent to business owners who have signed up for your workshop.

Lesson #3 – Workshop Content - A 4-page instructional PDF document

This lesson discusses each step plus included are answers to Frequently Asked Questions by workshop attendees.

Use Lesson #3 in conjunction with the audio and transcripts from the actual workshop to obtain the valuable knowledge you’ll need to conduct winning workshops.

Lesson #4 – The Hidden Closing Technique That Works Every Time - A 3-page instructional PDF document

• How to get mobbed for your business card.
• Hear the free offer that generates thousands.
• The method to ensure that every call is a sale.
• Learn a referral system that will give your clients an extra incentive.
• …and much, much more!
   

• How to start the conversation and important questions to ask.
• How to close with “helpful breakdown” close.
• Why it’s important that the client ask YOU for the sale.
• The answers to Frequently Asked Questions during your initial meeting with the prospect.

• Discover why you need to outsource and how to build your outsourcing network quickly and easily.
• Where to find outsourcing partners and how to approach them.
• Additional Content:
• Downloadable 6-page outsourcing contacts and packages
• Downloadable short version questionnaire (2 pages)
• Downloadable more detailed version questionnaire (6 pages)
• Note that these are to help the site designers design the best quality site matching your clients needs

• Learn ways to create multiple income streams.
• How to create a “supply and demand” network for your workshops.
• How to quickly and easily brand yourself.
• Ways to Joint Venture with your clients for fun and profit!