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Many people
resist scripting because they think it’ll sound canned or
rehearsed. But according to expert business trainer, Eric Lofholm, even
if you’re winging it, you’re still using a “script.” Studies show
that most great presenters open and close in the same way. So
if you take your current scripts and add a few powerful techniques
to them, you’ll have unstoppable presentations. And in this
audio, you’ll hear some of those techniques.
Eric Lofholm,
wasn’t always an expert trainer. In fact, he started out
flipping burgers and drifting through community college. And at one
point, he even found himself bankrupt and homeless. So in this
interview, you’ll hear his incredible story of how he rose to the
top and how he currently helps others get there too.
More Key Information You’ll Get
From The Interview
- How to make
sure you’re not bringing a “negative view” of selling with you
into your presentations – you may not even know you’re doing it,
but you could be costing yourself serious money
- Ways to make
sure your scripts build enough value – so you can charge
more for your products, and easily get it
- How having
“comfort zones” could be hindering you from making the profit
you deserve – and what to do about it
- What a
master script-book looks like and how to compile the kind you’ll
be able to rely on for years to come
- All about
Eric’s “sales mountain” and his simple steps for climbing to the
top
- Several
examples of successful scripting stories – you’ll be
amazed at the difference a little tweaking can make
- What you can
learn from the way children negotiate their deals – it’s no
surprise why parents usually give in to these natural little
salespeople
- A few of
Eric’s open-ended closing lines that seal the deal without being
too pushy
According to
Eric Lofholm, it’s important to keep a positive outlook on sales in order to
be successful at it. And it’s also important to have the kind of
scripts that will allow you to know what to say in any situation and
to any objection. But if you follow Eric’s techniques, it won’t be
long before you’re making the kinds of sales presentations that
consistently bring in the big money. This interview is 60 minutes.
I hope you benefit from it. Enjoy.
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