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When Mike Samonek came up with an idea for a unique cookbook that combined food with special effects (and included a recipe for eating your own face), he didn't even think about going to a publisher with it. He wanted to maintain complete control of the book, the marketing and the profits. So he went the self-publishing route - and sold 500,000 copies by marketing them with his own advertising strategies! And in this interview, you'll learn how to market a book and hear exactly how this self-made millionaire did it, along with some tips and tricks on how you can do it too. First and foremost, Mike considers himself a space-advertising wiz. He's been successfully advertising his own products in magazines for years. So he knows all about catchy headlines and good copy. And in this interview, you'll hear how Mike came up with his brilliant idea, how he's managed to get an insane amount of free publicity for it, how he writes catchy press releases that scream for media attention and how he targets his audiences - all within this hour-long interview. And that's not even the whole story. You'll also get lessons on direct marketing, space advertising and product selection. Some Key Ideas You'll Get In This Interview* How to use a big red envelope and a black magic marker to get more publicity than you may be able to handle * How to cash in on the Baby Boomer market by knowing what kinds of products they want right now * How to write unforgettable press releases that get you noticed * Ways to get into the psychology of your customers so that you know how to appeal to their wants and needs Mike has enjoyed a tremendous amount of success with his special effects cookbook. He's had articles written about him and has appeared on TV and radio programs all across the United States - even the Food Network has run a segment on him. And Mike drummed up all of that publicity himself. But he hasn't stopped with the cookbook. He's still producing and advertising a whole range of products- from chicken soup tablets to a course on advertising. You won't want to miss this interview. It really shows just how powerful and profitable "thinking outside the box" can be.
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