In this direct marketing seminars by Melvin Powers on mail
order, Melvin Powers discovered he had the “Midas
touch” for
book publishing
when he was 16 years old. After Melvin
Powers
ordered a book on chess from a Popular Science
magazine, he set
up shop from his living room and discovered
an instant
success formula for selling book by mail
using small
classified ads.And in this
three part
interview, you’ll hear
Melvin’s
incredible story along with his step-by-step
formula for
success.
Even though he’s
sold more books than most people can
imagine, Melvin
says that books are really just the
“calling card”
for the seemingly endless amount of
backend deals you
can make from them.
And Melvin shares how
he makes serious
money selling back end seminars,
records,
consulting and much more from his book sales. He also shares the
marketing secrets
and licensing
deals that have
made him an icon
in the direct mail, distribution, and
book publishing
fields.
Here's
Some Of What You’ll Learn From This
Direct Marketing Seminars By Melvin Powers
• How much of a
mark-up you’ll need in order to make a
worthwhile profit
from your book sales.
• How to make
deals with magazines so that you’re not
paying their
outrageous advertising rates.
• How Melvin
successfully tests his books, advertising,
headlines and
direct mail.
• Learn about an offer
Melvin
made on his books that
instantly increased his book sales.
• Learn what products you should sell
after the sale of the book and how to make the real money
from these
products.
• Learn what mistakes
most make when negotiating royalties with authors and
publishers.
• What you
should do if
someone returns your book for a
refund and how to
turn that return into more sales.
• How to sell
publishing and movie rights to your book
to other
countries.
• Learn how Melvin has
adapted to the skyrocketing costs of
printing and
postage.
Melvin Powers is
a legend because he seems to
instinctively
know where the market is headed and how to
adapt to it. And
in this audio, you’ll hear how he does
it. You’ll hear
how he keeps his eye on the big
picture and never
lets fear get in his way.
So even if you’re
not interested in making a living from
books, you may
still want to listen to this audio
interview. Even
an expert can learn a lot from this marketing genius.
Part one of this interview is my first interview with Melvin.
Parts two and three is
Melvin Powers answering
questions for my hardtofindseminars.com
students.
Lessons
From A Book-Publishing Giant
Part Two Of
This Direct Marketing Seminars By Melvin
Powers On Mail Order
And Part Three
Of This Direct
Marketing Seminars By Melvin Powers On Mail
Order
Melvin Powers is a legend. He owns a thriving mail-order
business, negotiates his own deals, makes a great
living, and has a lot of fun. And with years of
experience, he’s just the person to ask marketing and
publishing questions to. That’s probably why I got so
many responses when I asked listeners if they had any
questions for this book publishing giant.
So in Part Two and Three of the
Melvin
Powers interview, you’ll hear Melvin field those
questions. And because he truly likes to help people
succeed, he gives step-by-step, thoroughly honest
answers. But best of all, he illustrates his answers
with examples from his own life to show just how
practical success can be, if you put your mind to it.
Direct
Marketing Seminars By Melvin Powers On Mail
Order
Free MP3 Downloads Part
Two: The Power Of Asking
It
doesn’t matter whether your goal is to obtain rights to
a book, get your product on TV, promote yourself at
Barnes and Noble or lecture at the community college.
Things aren’t going to just fall in your lap. And in
Part Two, you’ll hear how Melvin has done all of those
things – and how easily you can do them too – just by
asking the right people the right questions.
You’ll Also Hear…
- How
Melvin used local community colleges and bookstores
to promote his seminars – and how you can do that
too
- How to
get your product reviewed for infomercials – and
what kind of deal you can expect
- How much
infomercials cost to produce and what products are
hot in the market right now
- The
resources Melvin would use if he had a new venture
to get off the ground – and the ones he wouldn’t
give up without a fight
- Which is
better – self-publishing or selling the rights to
your book
- How to
get the best mailing lists for your target market –
and how to make the most of them
- How
Melvin uses PR to promote his books and products
Melvin didn’t just write books and advertising copy – he
wrote songs as well. And in Part One you’ll also hear
all about his time as a songwriter including the hit he
wrote that was based on a true story. (He even sings
part of it.)
Part
Three: The Key To Never “Missing The Boat”
According to Melvin, you’ve only missed the boat if you
think you have. It’s never too late to succeed. And in
Part Three, you’ll hear how Melvin made his way to the
top along with steps for getting there yourself.
You’ll Also Hear…
- How
Melvin obtained the rights to one of his biggest
sellers, Psycho-Cybernetics, and how he knew that
book was going to be a winner
- What you
need to know to break into the self-help industry
- How to
get books translated into another language
- How
direct marketing has changed over the years – and
where it’s headed
- Where
Melvin gets contracts for his deals without ever
contacting a lawyer
- And much
more
Melvin has more years of experience than most people
will ever know. And in this interview, you’ll hear his
advice on how to succeed in business and in life. Enjoy.
