Denny Hatch Interview FREE mp3 Download..."My life and my mind-set changed about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff


Denny Hatch Interview

Money-Making Secrets Straight from the Lips of the Legendary Direct Market Guru, Denny Hatch


Denny Hatch is a freelance writer, designer, and consultant of direct mail/direct marketing and the author of four books on marketing and business. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years.

In this Denny Hatch interview, he shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls. The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of acquiring repeat customers!

Listen as Denny Hatch reveals historic and fascinating stories about:

  • The $1,000,000,000 offer that still brings in droves of subscribers
  • The 4-martini lunch that launched Who’s Mailing What!
  • Sensational snake oil salesmen
  • How the Supreme Court kept a promotion alive
  • The wit and wisdom of a host of redoubtable marketers: Melvin Becker, Ed Mayers, Ted Goldsmith, Bob Hacker, Melvin Powers, Curt Strohacker, Bill Jayme, Gary Halbert, Drew Kaplan, Lea Pierce, Jay Abraham and many others. 

Listen and lean how to...

  • Leverage competitive intelligence
  • Develop breakthrough test ideas
  • Identify new opportunities
  • Write more compelling copy
  • Get your sales letter opened and read
  • Phrase powerful offers
  • Pick the surefire option
  • Bump your response rate
  • Convert prospects (or suspects) to advocates use the five steps of success direct marketing
  • Tell a story and connect emotionally, one-to-one with your reader
  • Successfully negotiate rights
  • And much, much more!

Denny will help you understand that Direct Marketing techniques are not only relevant; they are critical and indispensable if your business hopes to stand out in this madding crowd.

If you liked this interview on direct mail, here is another interview you'll enjoy and learn from too. Click here. back to index

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