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E
became an HMA consultant six months ago, and he’s already generated more than
$50,000 in HMA consulting client fees – and he didn’t do it cold calling.
He did it by creating a “bumpy mail" campaign that targets qualified prospects
in his local area.
If you’ve never heard of bumpy mail before, it’s when you add something fun and
bumpy to your letters (like a small doll, packet of aspirin, tow lobster or pack
of matches) that ties into your sales message and makes your envelopes
impossible to stack flat letters on top of.
Doing this this puts E’s bumpy mail at the top of his prospect’s mail and almost
always get it opened.
E's making $10,000 in marketing consulting fees for every $100 he spends on his
bumpy mail letters.
And in this audio, you’ll hear how he’s doing it and all about the 7-week series
of Bumpy letters he wrote specifically for the HMA System.
You’ll Also Hear…
* A free and easy way to create a
targeted local list of direct-mail prospects – and how to use your research
(along with a bright red pen) in your first mailing
* A
step-by-step look at creating your Bumpy mail campaign – it’s easier than you
probably think
* The
minor tweak E made to the HMA guarantee – that gets his clients to sign on for
all four of the core steps right away
* An
exclusive look at E’s first clients – what kinds of businesses they were and
exactly what he did to help them
* All
about the prospect from hell that E decided not to work with – but why you might
have a different take on the situation
* The
four things E takes to an opportunity analysis – and nothing else
* The
weird reason why your credibility actually goes up the more times you mail to
the same prospect
* The
many marketing opportunities you can sell to clients – beyond the core four
* The
one trick to incorporate into your bumpy mailings that E says could bring your
response rate up even higher than what he’s getting
* Why
E never sends letters addressed to “Dear Owner” – and the one website that’ll
find most owners’ names and info for you
* The
two contingency deals E is in the process of setting up – the amazing cut he’s
getting and how he plans to stay in control of them
* The
limousine marketing product E also sells – and how he used audio interviews to
take his cost per lead from $50 to $1-$6!
E
says the goal of a bumpy mail campaign is to sell prospects on a free
opportunity analysis, e-book, or CD.
You can’t expect to sell a consulting package through direct mail, but you can
expect to get noticed and get responded to.
And in this audio, you’ll hear how it all works.
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