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Business
owners usually don’t think about marketing. They’re busy with day-to-day tasks,
so when they need to make more money, their minds naturally default to
advertising.
And this would be great if that were their real problem, but most
times, there are holes in the marketing systems they have in place that are
causing them to lose profits.
And according to Brad Gains, marketing consultant
and owner of Reset Strategies, those profit leaks need to be found and fixed
before any new leads and customers are brought in, or they’ll just be wasted.
Additionally, he says, there are usually about 50-150 revenue points that
already exist in any business that, with just a little bit of optimization, will
increase revenue without advertising, and need to be optimized before
advertising is brought into the picture too.
So in this audio, you’ll hear how
to find and fix leaky revenue spots in a business and how to squeeze the fullest
yield out of every profit stream.
You’ll Also
Hear…
* The only 4 ways businesses
make money – and how each of those ways can be broken down in order to find
profit leaks and additional profit streams
* The “mind conditioning” businesses need to do with past customers to make sure
they’re never forgotten – and the 6 touch-points that make that mind
conditioning happen
* A step-by-step dissection of one of Brad’s clients to see exactly how he
transformed an optometrist’s office – that he conservatively estimated was
losing $3.1 million a year in lost revenue – and how he immediately turned
things around
* The one best way to conduct and analyze customer surveys
* The simple way Brad added a “Cheers” kind of atmosphere to a busy doctor’s
office – so that every customer felt like the staff knew their name and cared
about them (without actually having to rely on staff members to develop this
attitude)
*“Real-life” examples of profit leaks (like Brad’s company uncovered almost
5,000 patients at a doctor’s office who had cancelled an appointment and were
never called back), the research he did that uncovered these leaks – and the
strategies he put into place that fixed them fast
* How to apply “Disneyworld” marketing techniques into any business so that
you’re taking advantage of vulnerable adrenaline highs (Hint: this is the real
reason most of us buy overpriced mouse ears we’ll never use again)
* How Brad was able to comfortably create and capitalize on the best warranty in
the business for his client, giving them a powerful USP – just by doing a bit of
quick and clever research, and the amazing way that paid off for them
*All about the (almost sneaky) psychological tactic that people are more drawn
to preventing loss than they are in making gains -- and how Brad uses that to
his personal advantage in his own business
The best
marketing strategies go beyond fancy graphics and social media. They involve a
thorough examination of the strengths and weaknesses of an organization so that
profit leaks are found, and fixed.
This not only gives businesses an immediate
profit bump, but also makes sure results of every ad dollar are maximized – and
stay maximized, so waste doesn’t happen again.
And in this audio, you’ll get a
step-by-step look at exactly how that’s done.
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