Most small business owners have no
clue how to sell their businesses. They either hang on
for far too long and essentially miss the best time to
sell or they shortchange themselves on the deal by using
outdated methods for selling that fail to showcase the
true value of their time and effort.
But in this three-part audio, you’ll hear how to make
all the right moves, straight from one of America’s top
business brokers. He gives a step-by-step inside-look at
how to take the same “Wall Street principles” large
corporations use to attract the right buyer, and apply
them to your small business.
You’ll also hear exactly how to research, find, and buy
the best small businesses – even if those businesses
aren’t currently on the market!
Part One: Selling A Main St. Business Using Wall St.
Practices
Roughly 60% of businesses on the market today won’t
sell, and that may have something to do with the
traditional “fire, aim, ready” approach most people use
to sell them. They do everything backwards by listing
their businesses before they analyze the marketplace and
determine their place in it.
But in Part One, you’ll hear how they do it on Wall St.
to make billion-dollar businesses look good on paper,
and how to easily adapt that to your Main St.
transactions. You’ll also hear…
• A five-second exercise for finding the exact person
most interested in buying your small business or what
type of business you should be most interested in buying
• The three classifications of
buyers in any market – industry, financial and
sophisticated – and what each could mean for you
• All the “insider” secrets
about the way most business transactions are actually
financed – and how knowing those basics will give you an
edge in the buying process
• The three areas of any
business you should enhance in order to get top dollar –
and a real-life example of how one young woman was
offered $165,000 for her no-assets, right-out-of-college
small business (but instead decided to enhance these
three areas and ended up getting $1.25 million from a
sophisticated buyer – in just 6 months!)
• A very simple
tactic for using the current economy as a way to attract
sophisticated buyers
Part Two: The Most Effective Way To Find And Buy A
Business
Most business
owners think they’ll be able to sell their businesses on
their own when the time is right. But the biggest
problem with that picture is that business owners tend
to hang onto their businesses long after they’ve taken
their foot off the gas pedal. Fortunately, there are
strategies for getting to them before that happens, and
in Part Two, you’ll hear what they are.
You’ll also hear the only way that works to approach
owners of businesses not currently on the market and get
them to sell including…
• How to write a well-crafted non-threatening letter
that will get business owners interested – while also
letting them know you’re not just another BS-artist
• Exactly what you can expect to pay if you enlist a
good business broker to run searches for you
• A play-by-play account of the important meetings
you’ll need to set up with a potential seller – what you
need to make sure they bring to the table and what
you’re next steps should be
• The only three questions you’ll need to ask to
determine if a business-buying deal should go any
further
• How to identify the areas of opportunity in any
business
Part Three: A Quick Overview Of The Business-Buying
Process
Every successful business has two people behind it with
two different sets of skills – an inside guy and an
outside guy. The trick is in recognizing which skill set
you have, and in matching it with a business’s needs, or
vice versa. And in Part Three, you’ll hear how to do
that. You’ll also hear…
• How to increase the value of a company without
increasing declared earnings
• Actual case studies that illustrate the best ways to
use acquisitions to make a company instantly more
valuable before selling
• The three things you need to know about any business
to determine its profitability
• A quick look at how to use an IRS field guide to
calculate a company’s worth
• An easy three-step plan for getting the most from
selling a franchise
The typical real estate model will never work for buying
or selling a business because most business owners want
to keep their sale a secret – and the typical real
estate model requires an average of 60 potential buyers
touring a property before a sale can happen!
But fortunately, there is a much more efficient approach
that works. And in this audio you’ll hear how to make
the kind of amazing (yet low-key) deals you’ve probably
only heard about after the fact.
If you're into this
kind of information, check out my Art Hamel Business
Buying Interview
here at this link.
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