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35 years of top-level, professional selling experience has made Ben Gay III a legendary figure in the sales world. A world-famous salesman, sales trainer, author, consultant, and speaker, he still sells on a daily basis! Ben Gay has been the #1 salesperson at every single company with which he has been associated. It's not surprising that his book, The Closers, which explains selling the way it really is, is the most powerful book on selling ever written with over 3,000,000 copies sold.
In this interview, Ben Gay III reveals how his selling success sprang from a childhood fascination with the yarns of a former-slave and local Civil War veterans in mid-Century, which spawned an unquenchable passion for meeting interesting people. At his father's knee, he learned the amazing ability of a master closer to move people to action through the sheer power of talk.
After a successful career as a youthful buyer at Macy's, he moved into direct sales and discovered the power of multi-level marketing where he met and worked with renowned salespeople, including the greatest Master Closer he ever worked with, James H. Rucker, Jr., J. Douglas Edwards, Fred Herman, Earl Nightingale, Zig Ziglar, Bill Dempsey, and Ray Considine, among others. In this no holds-barred interview, he shares the absolute unvarnished truth with you.
While sharing fascinating anecdotes about his career, Ben Gay III dispenses selling tips, techniques, and secrets. You'll discover:
• The key to sales success: always sell a competitively priced, quality product to qualified customers
• How a closer thinks: the secret of Sales Closing Power
• How to get the sale that day!
• How your success depends on the effectiveness of your sales presentations, telephone sales scripts, and direct mail letters
• And much, much more!
So meet Ben Gay III...the person with the unique ability to explain selling in down-to-earth terms you can easily understand and apply. The Closer is the sales closers bible, the one book you must have in your personal library. My interview with Ben Gay, the master closer, is one you shouldn't miss either.
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