Welcome To The Unlock The Buying Code System Workbook,
MP3 Downloads and Online Audio Lessons..
Below are all the recordings the system
You'll want to make a folder on your desktop and
name it
"The Code"
Download the Unlock The Buying Code Workbook
here
Download the Unlock The Buying Code Worksheet
her
Download the
Unlock The Buying Code Altered HMA Opportunity
Analysis Worksheet
here
Download the Unlock The Buying Code Lesson Audio
Transcripts
here
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The Psychology of Selling: How
to Use People’s Unconscious Decision Making Process to Make the
Sale
Ken Ellsworth is an expert in
hidden persuasion sales techniques, a master at detecting
people’s psychological motivation for buying a product or
service.
And in this interview, he tells you how to use the underlying
psychological needs to create potent sales messages that appeal
to the target and produce customers. I guarantee that you will
be as amazed by the power of subtle sales messages as I was.
Discover how Ken’s experience as a prison guard, stockbroker,
hypno-therapist, and keen observer of human behavior helped him
unlock the secrets of unconscious decision-making strategies.
Ken discovered that a prospect is like a safe: to unlock the
sale, you have to know not just the numbers but also their
order, their importance.
These proven techniques sound like magic, but they actually
work: many of Ken’s clients have gone from the bottom rung of
sales in their offices to the top in only a month! Some have
increased sales five-fold. Learn how you, too, can uncover and
capitalize upon the unconscious decision making process we all
use.
You will learn out how to:
• Tap into peoples natural decision making process by eliciting
step-by-step psychological, decision-making strategies
• Establish rapport instantly with customers by matching and
mirroring their gestures, language, tonality, even their
breathing patterns
• Avoid the biggest mistake salesmen make when they use their
own unconscious strategy instead of that of the customers
• Determine and employ the prospect’s code words, their precise,
personal meaning, and most importantly, their priority
• Refine code words into emotionally charged hot buttons and
covertly incorporate them in your opportunity analysis to create
motivational keys
• Cut down the sales cycle dramatically by focusing on your
client’s subtle cues
• And much, much more!
Once you’ve learned to map their unconscious, you can throw away
your scripts and traditional selling closes.
All your reasons for buying scripts become unnecessary and
obsolete.
Listen and learn how you can tap the power of the unconscious. I
dig deep trying to get as much step by step information from him
for you to try his method in your consulting practice without
having to buy his course.
So get ready, this is something, that you'll want try at once in
your next opportunity analysis. Let me know if it works for you.
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Lesson one
How To Unlock The
Buying Strategy
Imagine how easy selling would be if
prospects would just tell you exactly what to say to get them to
make a purchase. You don’t have to imagine anymore because this
system by Ken Ellsworth does exactly that. And in this audio,
you’ll hear the basics of that strategy.
According to Ken’s research, people use “buying codes” when they
make purchases. These codes are the exact steps used when
forming the decision to buy, and unlocking them involves not
only saying the right things but also saying them in the right
order.
And through a series of carefully crafted questions, Ken’s
method has people unknowingly revealing their buying codes.
Selling has never been easier.
Key Concepts From Lesson One…
• How Ken’s system works and what you’ll need to do to get
started
• Why you’ll want to practice this system on your friends and
family before you try it on prospects – and how to do that
• How to look for the unconscious physical feedback cues that
will let you know you’ve gotten their code right
• What criteria people must meet before you can sell them
anything
The way most people sell is wrong, but fortunately, it’s not
hard to rethink your selling strategy. And in this audio, you’ll
hear how to do that.
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Lesson Two
How To Get Your Prospects
Prepped And Ready
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In order for prospects
to be influenced by the system, they have to be in the right
frame of mind. And in this audio, you’ll hear how to get them
there.
Because the brain is contextual when it comes to buying, it’s
important that you get prospects to recreate specific,
enjoyable, purchasing experiences. And Ken explains how to do
this. This step is crucial to your success and should not be
skipped or underestimated. It also must be done exactly right.
Key Concepts From Lesson Two:
• The most important question to ask your prospects that must be
said word-for-word
• How to draw a map of your prospects’ buying strategies
• How to prevent yourself from contaminating and ruining the
process
Once you have your prospects prepped and ready to go, you’ll
easily be able to pull out the code words you need to uncover
their buying strategies.
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Lesson Three
How To Find
And Decipher Code Words
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The meat and potatoes of the system
is in finding your prospects’ code words so that you can use
them in the right sequence. And believe it or not, your
prospects will tell you their code words if you ask them.
They’ll also tell you the order they go in. You just need to
train yourself to listen for the answers. And in this audio,
you’ll hear exactly how to do that.
Key Concepts From Lesson Three:
• How to get your prospect to tell you every last part of their
buying strategy
• How to get prospects to be as specific as possible when
defining what each code word means to them
• Pitfalls to avoid that will contaminate the process
The best part of the system is that Ken’s questioning process
actually makes prospects feel comfortable and at-ease with the
buying experience, like someone has finally come along who cares
about what they’re looking for.
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Lesson Four
The Key To Locating Your
Prospects’ Motivation Keys
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Motivation keys are what propel people to action.
But since each person has a different set of them, you’ll need
to test to see what motivates each prospect individually. And in
this audio you’ll hear how to find out what kind of person your
prospect is so that you can determine what will call them to
action.
Determining Factors Covered In Lesson Four:
• Does your prospect answer in “toward” or “away” language?
• Is your prospect a “procedures” or “options” kind of person?
• Are they “internal” or “external?”
• Do they notice things that are the same or different?
After you listen to Audio Four, you will begin to notice the
different types of people and the different ways they are
motivated. This is an important step, and once you master it, it
may affect the way you talk to everyone, from your spouse to
your boss.
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Lesson Five
How To Use Your
Prospect’s Buying Code Once You’ve Got It
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After you’ve
figured out your prospect’s buying code, you’ll need to know how
to present it to them in just the right way. Although this
finishing step is simple, it takes a bit of psycholinguistics.
Ken calls this the “convincer mode,” and it involves
determining the kind of sensory system your prospect prefers
along with the psychology of language that will motivate it.
Key Concepts From Lesson Five:
• How to talk to your prospect once you’ve figured out their
sensory system
• Additional tips that will get people excited
about the sale
• How to look for nonverbal signs from your
prospect that you’re doing everything right
Although
every prospect has a different buying code, you should be able
to figure them out within the course of a short conversation.
But like anything else, it’s going to take a little bit of
practice to perfect it.
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Lesson
Six
Hear The Buying Code
System In Action
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Below is a short
10 minute workshop Ken did demonstrating the system for real.
Ken is using this strategy as if he was selling jewelry. The
sound is not as good as the recordings, but you should not have
a problem hearing it. Enjoy.
Download the worksheet for the
jewelry buying strategy
here.
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