Detailed
Answers To Questions
From Existing Art Hamel
Students (Session Two)
|
More and more people are
buying Art Hamel’s course on
business buying. As a result,
more specific questions are
being asked that have not been
covered in some of the other of
my interviews with Art. Here’s a
new recording to cover more
questions that have been asked
by Art’s students and detailed
answers from Art himself.
As you listen, you will hear
detailed answers to questions
such as:
What is the percentage of return
for the investors, Art’s fee,
and what percentage of the
business will the buyer own?
Hear Art answer this question
giving detailed examples and the
math behind the examples based
on his personal experience of
more than fifty years of
business buying.
What kind of involvement in
running the business is the
buyer going to have if Art
becomes involved? Basically, it
depends on the buyer’s
management experience. Art gives
great examples in answering this
question as well as what his
involvement would be when a deal
is made with his assistance and
services.
What kind of businesses should
potential buyers look for?
Should it always be a
manufacturing company? Listen as
Art explains why manufacturing
businesses are his favorite
because the risks are less than
buying a service business. Find
out why service businesses can
not only be riskier, but more
reasons that they may not be
your best choice.
What does Art think about buying
an offshore manufacturing
company – specifically one based
in China? Art explains that it
can still be a good deal, but
how more negotiation may be
necessary in China or in the
Middle East.
Would Art be interested in
financing a movie project? Well,
with all of his business buying
and financing experience, you
can probably guess that Art has,
indeed, been involved with the
financing of movie projects
during his career. Listen as Art
talks about the deals that he
has been involved with in the
past and what his personal
opinion is currently about
getting involved with more of
these.
In a buyer’s first meeting with
the seller, what should the
buyer ask for? The details that
Art gives while answering this
question are a “must listen” for
potential business buyers and
you’re going to want to take
notes. Art stresses that in a
first meeting with the seller,
the buyer’s main goal should be
to establish rapport and a
relationship with the seller. He
goes on to suggest a few
important questions that should
be asked by the buyer in that
first meeting and the most
important information that the
buyer should request from the
seller.
When talking to a seller, is Art
available to explain his
credibility and services to
obtain financing? This is the
part that I like best: Art
suggests that the buyer send the
seller to my web site,
www.hardtofindseminars.com
to
read or listen to the volumes of
information available about Art
Hamel. My web site really will
establish Art’s credibility and
will tell the seller exactly
what to expect if Art becomes
involved with the deal.
I encourage you to add this two
part recordings to your
collection of business buying
resources. Again, Art leaves no
stone unturned as he answers his
students’ questions in plain
English with easy to understand
examples based on his years of
experience, real-life examples,
and a wealth of business buying
knowledge. Each part is 55
minutes. Now You Can "Test
Drive" Art Hamel's Legendary
Business-Buying System For 30
Days...For Free!
Michael: Hi, this is Michael
Senoff with
hardtofindseminars.com. A
lot of people have Art Hamel’s
course right now and I continue
to get other questions asking
about the support that Art gives
for his course. Well, here are
some of the questions and what I
do is when I get a question, I
generally just pick up the phone
and call Art. I ask the question
on your behalf and I get his
answer. I record the call and I
provide the answer directly to
you. Some of these questions
have been piling up and I’ve
asked Art all these questions
that have been coming by way of
email from the Art Hamel
students and that’s why I’ve
added this new recording to
cover more questions and answers
from existing Art Hamel business
buying course owners. So,
hopefully these questions will
cover some of the things that
you’re thinking as you go
through the course. I hope you
enjoy.
Question: Here’s a guy. His name
is Anthony. Michael, I know I
have emailed you earlier with a
couple of questions for Art. If
you haven’t spoke to Art yet
today, if I can replace those
questions if I may. The main
question I have for Art is how
is the deal structured? What is
the return for investors, Art’s
fee, and what percentage will
the buyer own? Also, the exit
strategy for the investor, how
is it after a set number of
years one is able to buy these
investors out? Thank you and I
appreciate all your help.
Art: When you’re going after to
buy a business -- let’s take a
middle of the road manufacturing
-- and let’s say your return is
25%. When people go out to buy
businesses in the United States
or all over the world investors
are looking for return of
anywhere from 25 to 33%
depending on the risks. In other
words, manufacturing company
might give you a 25% return
where something riskier like a
service business might give you
33% return. Now, let’s say
you’re buying one and there’s a
25% return. I then take you to
the investors. We have investors
with cash, we have investors
with real estate, and of all the
years we’ve been doing it, the
most we have ever given away is
the equivalent of 12%. Now, if
have attended any classes in
math, you realize when buy a
business and it’s going to give
you 25% return, on the other
hand you’re paying your
investors 12, that means you’re
going to end up keeping 50 some
percent of the business even
though you’ve put up very little
or no money. Now, it varies.
Taking California today if I
were working with people in
Southern California and using
their improved real estate that
was free and clear, their cap
rate runs 2 ½ to 4%. So, you
might be able to, if you were
working with people from
Southern California or people
that were used to getting less
return, you might end up keeping
70% of it or 75. Now, keep in
mind, what we’re doing is we
don’t have a standard. In other
words, we try to give them
either 20% or more than they’re
getting right now and there’s
three things we’re pushing with
people when they invest. Number
one, we’re going to give you
more return right now, we’re
going to give more growth in the
business that we’re buying, and
the third thing is comparable
risk. In other words, the
business that we’re buying is as
safe as the investment you have
right now or even safer. Those
are the three things that we
keep pushing and it works very
well. My fee normally runs 10%.
Now, say you wanted to raise $10
million, my fee would be $1
million, let’s use as an
example. Let’s look at it. Say
you pay me $1 million. Before
you start to worry about that,
keep in mind it’s going to take
you $10 million to buy the
company, which we’ll deliver. I
will deliver the million dollars
that you’re going to have to pay
me. On top of that, you’re going
to attorney’s fees and CPA fees.
So, what happens is we would end
up saying to you, okay, we’re
going to deliver $11.5 million
from the investors. So, when you
get to your close, you have
enough money to cover
everything. In fact, you could
probably throw in $300,000 or
$400,000 for working capital, so
we make it $12 million. So,
that’s basically what we’re
doing. Now, if you want to
analyze where I’m coming from
versus you, if you go in and buy
a company at the same price of
$10 million and let’s say it’s
doing $2.5 million a year
profit. You’re going to end up
getting half that, so you’re
going to get $1.25 million to
$1.5 million depending on how
much stock you end up keeping.
You’re going to own half or more
than half of a company worth $10
million. So, at the close of
this, you picked up $5 million
and true net worth that you can
go to the bank with and you pick
up an income of $1.5 million a
year, which you didn’t have
before. Michael, I’ve told you
many times, I’m looking for
something else to work on. I was
looking forward to working with
other people. So, it’s not a
money thing because it would be
easy for me to put that business
deal together for myself than
trying to put it together for
someone else.
Michael: And he also wants to
know what kind of involvement --
let’s say that he doesn’t have a
ton of managerial experience and
then this thing goes down. What
kind of involvement is he going
to have on a day-to-day
operation?
Art: Mean running it?
Michael: Yes.
Art: Here’s what going to
happen. The investors are going
to dictate a lot of that. If he
has good management experience
and he’s going to be able to run
this, and again, it doesn’t mean
you’re going to be running this
thing on a day-to-day basis. He
can be an absentee owner. We
leave the management in. You
don’t want to get stuck in this
thing of being there every day.
That’s crazy. And the investors
don’t care about that. But what
they do with me is, number one,
if the person coming in is not
putting up enough, they insist
that I put up part or all of
what I get. This has been my
experience for 25/30 years. The
second thing that happens, if
you don’t have a lot of
experience, not only will I
still own part of the company
through the stock, the other
thing is I have to either be the
consultant or the chairman of
the board or the CEO. In other
words, I’m going to have to run
that company until you the buyer
end up getting to the point
where you can run it yourself.
And also, I would do that anyway
because if I am part of the
stock, I don’t want to end up
losing the whole thing because
you can’t manage a company. I
try to make the managing of the
manager a big thing. It isn’t.
The problem is where my head is.
In other words, if you’re not
coming forward with anything,
again, could I put the deal
together if you had not one cent
-- yes. Could I put it together
if you had no experience -- yes?
Could I put it together if you
had no management experience --
yes? But if you’re bringing --
and again, I’m not talking about
bringing a lot of money to the
table, it’s tokenism because
what happens is if you’re an
investor, somebody coming in to
buy a company invests nothing or
next to nothing, guess what’s
going to happen when the company
has trouble. The buyer’s going
to leave. He’s going to walk
out. And that’s what everybody
worries about and I don’t care
what country you’re in, that is
a legitimate thing. And one of
the things he asked about, about
going out. The average investor
will stay for five years. So,
when we set the pro forma up, we
set up five years of projections
on what the company’s going to
do. The person that’s putting
say $1 million in because that’s
their minimum that they put in,
they put $1 million in, they’re
earning 8% on their investment
now and we’re going to give them
10, which is 25% more, which is
pretty good. And what they’re
going to look at is, okay, I’m
going to have 30% of this
company, we’re making so much
this year, and I’m going to be
making so much for the next four
years.
Michael: So, with a $10 million
business, you’re going to get,
for example, ten investors to
bring in $1 million and they’re
going to make a couple points
more than they’re already making
with real estate.
Art: Or with money.
Michael: Or with their money.
Art: If it’s real estate -- the
example I’ve always used over
the years is on a 10% cap rate.
Most real estate around the
country does not earn 10% cap
rate now. The cap rate is lower.
So, we don’t have to pay as much
right now. But even when we get
back to the point where we have
a lot of 10% cap rates, and we
will soon, it always goes back
to this, it still makes economic
sense. And again, everybody can
argue with me about how this
works or doesn’t work, but if
you go out and check the
numbers, this is what you’re
going to be able to get it in
the market for, this is what the
investors ask for, and if you
just figure the arithmetic, this
is how much you end up with. It
seems to be obscene, but it’s
what the market is.
Michael: Art, so what happens
five years? Let’s say a deal
goes down and Anthony buys a
business using your investors,
five years has past, and then
the investors want out. What
happens at that point?
Art: At the point in five years,
what happens is, you can either
sell the company and pay them
off and pay yourself off or what
you can do is get the thing
appraised and give appropriate
share of the value of the
company. I mean the company is
going to be free and clear, so
if you had to borrow on it or
whatever, you’d have no trouble
buying out the investors. Now,
what we normally do, is we’re
giving their money back. So, the
person puts up $1 million, at
the end of five years or during
the time they’re getting more
return than they ever got
before, they’re getting more
growth, and they’re also getting
comparable risk. At the end of
five years, we give them $1
million back; whatever they put
in and then we give them percent
of the profits of the growth of
the business, which is
substantial usually in a five
year period. Usually over the
years what I’ve done is I’ve
given the investors half of the
upside. I am the only one that’s
ever done that. Everybody I’ve
worked with is only giving them
25% and sadly they’re very
satisfied with 25%.
Michael: Here’s another
question. We’ve talked about
this on the part where we went
over the 25 criteria. He wants
to know when he’s looking for
businesses should he be looking
for manufacturing businesses.
Are these the businesses that
you most prefer deal with and
the reasons why?
Art: First of all most of our
investors are owners of
manufacturing plants, so it’s
easier to sell them. The other
thing is it’s also a favorite
with me. But the number one
reason is the risk factor. You
pay a little more for the bucks
that you get from a
manufacturing company, but what
you’re going to find is the risk
factor is a lot less, the chance
of failing is less, the
competition is less. On the
other hand, you have service
businesses that you can buy for
a better price -- the amount of
cash flow for every dollar of
profit. But they’re going to
drive you nuts. And if you ever
owned a service business and you
owned a manufacturing business,
it’s very obvious what the
problem is. The more people you
have to earn that million
dollars a year, the more
problems you have. I mean it’s
not your equipment that’s going
to drive you nuts; it’s those
damn people. They used to have
that song, take this job and
shove it. When I’m out there and
I hear that song, I’d say, I
wonder if these people realize
that we owners have a song like
that also.
Michael: I believe it. I just
talked to a buddy of mine who
bought a franchise down in
Sarasota, Florida called
Cheeseburger-Cheeseburger. It’s
a cheeseburger restaurant. It’s
doing great. It’s busier than
hell, but he says the biggest
damn problem is the employees.
He was telling me the story
about how his manager called and
the guy is like 21 years old and
you just can’t find help to
manage and waitress on these
restaurants. And he had a
problem with his girlfriend,
he’s a shift manager, and he
couldn’t come in and my friend
said, look, you either come in
or you’re fired. He goes, well,
I don’t think I’m going to be
coming in.
Art: _____ is a big problem you
have is there’s no tips
involved. And here in Orange
Country it’s very expensive to
live here. And I have a couple
of friends, a few friends, who
own restaurants and they all
complain about the same thing.
Michael: That’s there’s no tips?
Art: Well, if they have a
business that doesn’t require
tips or get tips to the people,
the employees can’t make enough
money to live. The example I
used to always use, we owned a
lot of fast food operations,
hamburger operations, I’d say in
order to make $50,000 a year, I
need 50 employees. But the thing
is okay I don’t make $50,000, I
got 50 people. This was like a
few years ago. If I want to make
$100,000, I have to have 100
employees. And I have to have
for every $50,000 that I make, I
have to have a manager. If I
want to make $1 million a year,
I have 20 managers reporting to
me. With a manufacturing plant,
I only have one person. The
manager of a small fast food
operation might be paying
$50,000/$60,000 a year. The
managers of the operations we
have in manufacturing make
$150,000 to $200,000 a year. Do
you know how often people call
you and they make $200,000 a
year. They think you’re a dork
anyway. You’re the buyer, you’re
also known as a dork or whatever
other names they call you. I
never did find out what they
called me, but I’m sure it
wasn’t very complimentary.
Michael: As far as
manufacturing, with today and
everything being outsourced to
China, like all the mold and
tool die business, has that
changed your opinion on
manufacturing? Is that a concern
and why not?
Art: No. First of all you’re
going to run into a lot of
larger companies that are
already outsourcing. And in the
old days, we were in outsourcing
before there was a word called
outsourcing because we were in
Mexico for all those years. And
that’s what we were basically
doing. We weren’t the U.S.
company outsourcing; we were the
outsourcing source in Mexico
taking over all these jobs and
stuff like that. It comes up all
the time, but what you’re going
to find is most of the companies
that are large enough and it
makes sense have already gone
offshore either to the Far East
or to Mexico. And I’m not saying
you can’t do it in the future if
you run into one and it’s a
simple product and it’s
something that you might be able
to deal with. I mean that’s a
hell of a deal like that. We
were working on a furniture
business in downtown L.A. They
have 200,000 square feet. They
had 300 employees -- furniture
manufacturing. They moved it to
China, and last time I was there
trying to buy it, they had only
70 employees left and where they
had a business before they were
making $400,000, $500,000 a
year, they were making $2
million some with the savings on
the labor. Yes, it’s out there.
Something you have to keep in
mind. What we did, even though
our plant is in the U.S., we
always outsource. I always went
to Mexico. And what I would do
is I’d have 100 employees at $10
million a year in sales. If we
then had a big burst in sales,
instead of me adding people or
trying to add more manufacturing
facility, I would go offshore
with it. And then what would
happen as soon as the business
would go back to where it was
before, I would pull the jobs
back in from Mexico.
Michael: Have you done any stuff
in China?
Art: Yes.
Michael: What’s your opinion on
outsourcing to China?
Art: Well, first of all if you
have proprietary products,
they’re going to steal it within
one hour and they’ll be
manufacturing it themselves.
They’re also hard to work with.
I mean I never had any trouble
working with the Mexicans.
Working with the Chinese,
especially, they are a bunch of
hard asses. Their word is no
good because the problem is,
again, after you settle down and
you have the contracts it’s
okay. But up until that time, if
you sign a contract on Thursday
in blood, on Friday they’ll be
back making changes on it, and
the same thing on Monday. In
fact, when I taught seminars,
Asians in my class would
consider me racist because of
what I was saying. I’d say
listen to what I’m telling you.
I’m just going to tell you don’t
do business here. What you do is
learn to negotiate. In other
words, you know they’re going to
come up with something to get
you to change the price. So,
what you do that night after you
sign the contract, make up four
or five things. In other words,
if they change the price on it,
they have to give you all their
children and all grandchildren
for the next five years. I said
come up with something really
obscene, four or five things.
And then come up with little
nitpicking ones. And when they
hit you with the nitpicking
things in the beginning, say I’m
glad you want to open the door
again on this negotiation
because as I looked at this last
night, I found the following
three or four things that we
might want to change. And as
soon as you come back and start
doing that, they back off every
time. If you’re in the Middle
East, you have the same problem.
People like to negotiate. Up
until the time we got involved
with investors 25 or 30 years
ago, I’d go out and buy a
business, what we used to call
leverage buyout, which mean I
would finance the assets. And in
a service business, all you have
are pencils that you can hock.
In a manufacturing company, you
have all that beautiful
equipment out there, you have
all the inventory, you have the
accounts receivable, and if the
company is doing well, you’re
going to be buying a
manufacturing company that
doesn’t have any debt on it. So,
you can put that together. Now,
keep in mind, if you work with
me and bring the investors in,
from the day you take that
business over and say it’s a $10
million business, that $10
million business is free and
clear. You have no debt on it.
No debt. Do you know how tough
it is to compete with somebody
like people I work with that
have companies with no debt? You
can even cut the price if you
have to and nobody else can
because they’ve got this damn
debt hanging on them.
Michael: Let’s do just a little
talk. On the cassettes it
teaches them how to finance
assets, but that’s still totally
doable on smaller ones right.
Art: No, and larger ones.
Michael: And larger ones.
Art: Now, we were buying larger
ones at the time, the same size
we’re buying now and finance the
assets. Now, when you’re
financing assets, that’s why I
prefer manufacturing because you
have equipment, you have
accounts receivable, you have
inventory. A lot of times you
can go in and say I’ve a $10
million deal, I’m going to give
you $2.5 million down, and you
carry back financing. So, we got
the owners at that time to carry
back maybe 50% of the operation.
It was very simple to go out and
borrow or lease back our assets.
So, I could use the equipment, I
could the accounts receivable.
And our goal also was even
though we had owner financing,
which we would structure to make
sure it worked, and even though
we had financing on the rest, on
the equipment, we still had 50%
of the cash flow left. Our rule
has also been 50% or you don’t
do it.
Michael: All right, let me as
you this. We also talked about
rarely did you find an owner
with a $10 million business who
wants to finance it.
Art: That’s right. So, you’re
going to find most of the time
what we were doing is you’re
financing more of the assets.
Michael: So, more of the assets
we’re financing, but was the
owner still financing?
Art: Well, we had more of it at
that time because we were
pushing for it.
Michael: But that can still be
pushed for today.
Art: We could push for it today.
The problem is I own cash and
get a lower price. Back in those
days, it did not bother me
making payments because I wasn’t
used to do anything else. But
I’d gotten out and spent 25
years with no payments. You
couldn’t get me back again.
Michael: So, anyone going
through the course, that’s still
a totally legitimate option that
they can do on their own. If
they can’t work with you for
whatever reason or they don’t
want to mess with investors,
they could still put the deal
together by financing assets.
Art: That’s right.
Michael: And that’s what the
course talks about.
Art: That’s right. That’s what
we spend most of the time doing
and we just lucked into this
other. It was not a big master
plan, it was just luck.
Michael: All right, very good,
Art. This guy also, he wanted to
know if you would have any
interest in your investors for
financing a movie project? He
sent me a business plan. I go, I
don’t know.
Art: How much does he need?
Michael: He says there’s one for
$2 million or $3 million and one
for $100 million and he’s got a
whole business plan. I said
you’d have to talk to him. It
sounds like a risky proposition.
I don’t think he’s going to be
interested.
Art: We’ve never talked about
that because I haven’t had
enough time to talk with all the
business I’ve been involved in,
but we first got involved in
franchising back in the 60s. It
came through a group that was in
the movie business. They were
called Ross and Bartlett. They
made a lot of motorcycle movies.
They took Annette Funicello and
Frankie Avalon, was it beach
movies?
Michael: Yes.
Art: Well, from there they went
motorcycles and after the
original beach. Dave Bartlett
was with Universal. He was their
director. And the other guy was
a superior court judge, and they
have a company making westerns
basically, and I worked with
them on getting financing on a
couple of them. But the thing I
was really doing, two of us had
national franchises, the head of
that company and myself. That’s
a story in its self.
Michael: How risky is financing
movies?
Art: Very risky because it
depends on the person putting
the deal together. I mean I hate
to tell you how many people I
have seen the business plan and
then met them and knew they were
slime. Everybody has these
dreams. I could probably look at
it, but I really don’t feel like
wasting my time. Have we done
these in the past -- yes? Do I
really want to do them again --
no?
Michael: I watched the video
your wife sent me. That was
great, with Joe _____ and Robert
Allen. That ran on TV, right?
Art: Oh are you kidding? It ran
all the time. Robert Allen was
putting his program on, he was
using that to sell his…
Michael: He seemed like the main
guy.
Art: Well, it was his program
and if you read Robert Allen’s
first book, Nothing Down, in
there he talks about buying
businesses and he recommends me.
And every time Simon Schuster
reads out of that book, they
call me to get my new latest
phone number.
Michael: No kidding. You’re in
his Nothing Down book?
Art: Oh, yeah. Al Lowry’s book
on business. Well, the reason
that Lowry put me in there, the
guy he wrote the book with,
Kohlman, on business, came to me
first and he wanted me to put my
name on it and work with him on
it. And the people that worked
with me thought he was such a
scumbag business broker, I had
to tell him I couldn’t do it.
Michael: Hi Michael, just to
ask, are there any updates to
the audios that Art has done
recently? Also could you ask him
on the first meeting with the
seller, what should I be looking
for to get from the seller on
this first meeting? Example,
what questions should I ask,
etc.?
Art: Well, the thing to keep in
mind, what you’re trying to do
is get to know the other party
and that’s why your first
meeting you should not try to
cut it short unless you find out
it’s not what you want to buy.
Years ago, we used to sit down,
first meeting, maybe for an
hour. Today we go two, three,
four hours if it looks good on
the larger businesses. The thing
to keep in mind is if you do
nothing more at your first
meeting than establish rapport
and a relationship with the
seller, you’re going to be very
well off because if you try to
get financing or you want him to
do certain things, they’re not
going to do it unless they know
you. So, try to get to know
them. So, what’s going to happen
is you’re probably going to
spend about 12 to 15 minutes
discussing things that are
important, I mean numbers and
the business and stuff like
that, and the rest of the time
you’re going to be talking about
family, sports, whatever you
want to talk about to get to
know the other party. And you’re
going to find that as it goes
on, it’s going to become better
and better. Now, when you go in
there, you’re trying to find out
first of all do they still want
to sell. You’re going to say
it’s ridiculous. The guy said he
wanted to sell. Well, that might
have been two days ago, so do
you want to sell. They’ll say
yes. Why are you selling because
you’re trying to find a reason
he’s selling? Ill health. In
fact, years ago we put together
a form with all the basic
information on it for businesses
and up in the corner we had
reason for selling and so many
people wrote in ill health, I
redid the form, being a smart
ass, excuse me, saying that, but
what I did is that I put down
reason for selling, ill health,
check if other.
Michael: So, generally when
someone says ill health, that’s
not the real reason.
Art: That’s right and what you
have to do is find out what it
is because if it’s another
reason, and it will be, it could
be something that’s going to
screw you up when you buy that
company. So, you’re trying to
find that out because you may
not want to buy it. Now, as we
get into this, what we’re going
to is try to find out what the
price is. Now, there’s a lot of
cutesy brokers around the
country that’ll talk to their
clients about the fact that if
they don’t give the buyer a
price, the buyer will pay even
more money. Well, you can talk
to anybody in this country,
since I spend a lot of time
buying businesses, and you’ll
find that when a broker tells me
there’s no price on it, the
seller says he doesn’t know, I
won’t even go across the street
to talk to him. The hell with it
because it’s a game they’re
playing. If they want to play
games, they can play with
somebody else. And the other
thing is, I have found that if
I’m willing to pay a certain
price of X number of dollars and
the other party wants a lot more
than that -- in all the years
I’ve been doing this, I’ve been
doing this 50 some years -- I
have never, never, ever gotten
the seller to back off enough to
get close enough to put a deal
together. Don’t waste your time.
So, what you try to do is find
out what the price is. Now, you
can still ask him about
financing. Again, if you’re
working with me, we can go in
and pay all cash with the
investors we have. That’s no
problem for me or for them if
they’re working with me. Now,
what you should do is still ask
him about financing because it
maybe a good start. It’ll also
enable you to understand one
thing and that is one of the
reasons we stay away from owner
financing is all the conditions
that the businesses is making
over $1 million a year, the
chance of you getting that
seller to finance anything is
little, low, remote, none even
if you put up your kids, your
house and everything else
because everyone of them have
heard horror stories about
having to take the business back
and they don’t want to do it.
So, they would rather not sell
it at this time than give up
financing. But I still balance
it off. Also it’s a good
experience when you’re first
starting because you’ll say,
okay, the broker got the seller
to say he’ll finance. So, that’s
what he says when you first talk
to him. And then you say, okay,
will you take the business as
collateral on this load you’re
going to give me? And he’ll say,
no, I want a bank guarantee or I
want real estate. And what
you’re going to find is, and
again, you might as well
experiment on the first one,
what you’re going to find is
even though they say they’ll
finance, the average person
selling a business any price on
this planet does not want to
carry back financing not matter
what you put up as collateral.
And so, what happens is, if you
have a situation like you’re
working with me and you’re able
to pay all cash on these things,
it cuts out all your competition
because very few of your
competitors that are going in to
buy that company are going to be
able to buy it because they
don’t have all cash, they don’t
have it available. So, you cut
out a lot of people that way.
Again, you’re trying to find out
how long the owner will stay,
things like that. But the key
thing you’re really need to know
is will you sell, what’s the
price on it, are there terms,
will you stay a while? And
that’s what you’re trying to
find out. Then when you get to
the end of the meeting, what’s
going to happen is, you’re going
to say to the owner, okay, you
provided me with one year’s
financials, P&L balance sheet.
What I’d like to do is have P&L
balance sheets for the last
three years and this year to
date. And that’s really all you
need because don’t start putting
together a lot of information
because you may find after you
leave there and go back to your
office and go through this that
it’s crap and you don’t want to
go ahead on it. So, don’t waste
your time building up a lot of
paper. Do it on a gradual basis.
Michael: So, only if it looks
like it could be promising as
him for the last three years of
financials?
Art: Right. But keep in mind one
thing when you go in there. You
are the person with the cash.
You’re the person in the
control. This person wants to
sell this business to your. So,
the basic thing just to keep in
mind, don’t sweat the small
stuff. If you end up leaving the
meeting and you’ve only gotten
part of the information and you
two are getting along famously,
you’ve just solved all your
problems. Again, on the first
one, you may even blow the first
one by doing this, but keep in
mind, go in there and try to get
know them. They’re not going to
try to rush you off and say God,
you’ve been here half an hour, I
want you out now. They’re never
going to say that. What’s going
to happen is you’re going to be
sitting there and all of a
sudden it’s going to be three
hours later.
Michael: Well, this leads into a
question from Anthony. He says,
hi Michael. I have some
questions about Art Hamel’s
business buying course. If I
approach sellers that I have a
team of investors, I could see
that they wouldn’t question my
ability to purchase their
business. But my question is
gathering my team of investors
seems to be difficult, at least
initially, with no experience
owning a business. Have the
credibility of an experienced
business owner like Art Hamel
and his investment pool would be
very advantageous when
approaching sellers. Are his
services still available and is
he available for consultation on
the phone where I can talk to
him about purchasing a business?
I’d like to talk to him about
what are the criteria that Art
or his investors look for in a
business to invest in and
various other questions. These
guys want to know how can they
use your credibility while
they’re out talking to these
businesses if they want to
pursue and work with you to help
to get the financing?
Art: Well, the problem is no
matter what they do with me, I
don’t come in until after I have
seen a completed business plan
and a contract. And so, I can’t
talk to them because what it’ll
happen is they say would you
talk to my seller, would you
talk to the broker. If I try to
do that, the problem they would
ask me for guarantees and I
would have to tell them that I
haven’t received enough
information, I don’t have a
contract that I can look, and I
don’t see a business plan and
without that, I can’t make a
commitment. So, what’s going to
happen is if they do try to get
them to get a hold of me, I’m
going to end up irritating the
person they’re working with what
I have to say.
Michael: But what can they say
when they’re in the meeting and
the guy doesn’t have business
experience and he wants to use
you and your credibility to get
them to open up or whatever,
what are they allowed to say
basically?
Art: Why don’t you do just a
simple thing? Why don’t you just
refer them to your website and
right below that is the FCC
website. Tell them to go on
Google and then right below it
there’s a biography that I put
together for the Society of
Exchange Counselors. And so,
right on that site, on Google,
right below it they can click in
and get three-page background on
me. It’ll prove to them that I’m
real _____ go out in the real
world because I’m still very
well known because I’ve been
around so damn long. Here’s what
happens. They work with me.
They’ve given me the business
plan that I’ve worked on with
them. I get the contract I
worked on with them. And then
what’ll happen is I will come
and visit their facility. They
should understand this. I’ll
come in. I’ll go back to St.
Louis. Meet with them at their
facility and meet them probably
for the first time. Sometimes I
know the people ahead of time,
sometimes I don’t, the buyers.
So, I get back there. Get to
know them. I’ll spend two or
three days getting to know them
because I have to be able to go
the investors and say look, I
met with the buyer, I’ve been
working with the buyer for the
last couple of months, he’s
really a good person, he or she
is really a good person, and I
think it ought to go ahead. And
so, I also have to check their
business because the last thing
you want to do is go to an
investor that’s putting up $1
million or $2 million and they
ask have you seen the business
-- no. Have you met the buyer --
no? So, what does the investor
say -- no? So, what happens is I
have to go back. I have to do
this. At that time I will then
talk to the seller, I will talk
to the broker, explain to him
what I do. I also tell them that
this Friday of this week and by
Friday of next week you the
buyer will be getting an email
from me or a fax, whichever one
the person wants, on Thursday
afternoon or Friday morning,
which will describe all my
activity during the week that I
met client A Monday morning and
client A is interested in
putting in $2 million, etc.,
etc., the person’s name, their
phone number, their address,
their attorney, their CPA. So,
if the person I’m working with,
the buyer, wants to check this
out or call them or talk to them
or whatever, he can do that. All
I ask him to do is not let the
seller do that because he’ll
screw up my investors. They’re
not going to be able to steal
the investors. There’s no way
that’s going to happen, but we
don’t want them getting a lot of
phone calls. Now, what happens
is every Friday I’ll be calling
you. I’ll be reviewing what
happened during the week. You’ll
already have the sheet to put in
your notebook because I don’t
want you sitting there trying to
take notes while you’re talking
to me. So, it’ll be down on a
week-by-week basis. You’ll then
see what the status is. You’ll
see by the end of the first
week, we are working with enough
people with enough money to put
your deal together and it’s
going to make you feel a lot
better. Now, what happened is,
about a year ago we had a person
we were working with in Florida
and he was having trouble from
the seller and the broker and
all this other, and I said, did
you get your sheet on Friday.
And he said yes. I said when are
you going to see him? He said
tomorrow, this was Tuesday. So,
he was going to see him
Wednesday. I said look, make a
couple of copies of it and when
you meet with give them each a
copy of this. He said they
shouldn’t have this information.
I said why not? I said we’re not
playing games with this. There’s
nothing secret about this.
There’s not a chance in hell
that they can go around me to
the investors because I worked
with these guys for 25 or 30
years. There’s no problem. So,
I’m saying you have to get it to
that point. I understand what
they’re going through. There’s a
lot of pressure from these
people especially when you have
a broker involved trying to
qualify you. So, what you’re
going to find is no matter what
you do you have problems. And
keep in mind, when I go out and
buy a business, unless I’ve
known the broker or the seller
from other deals, I go through
the same crap everybody does.
Michael: Here’s a question from
Chris. He just recently ordered
the course. Very excited. He
goes, Michael, I’m up to page 6
so far. I was wondering if Art
covers any ground with regards
to negotiating and the actual
art or science of deal making.
If not, do you have any good or
recommend sources of materials
that cover this area?
Art: Let me just say something.
Even when we were teaching the
course, we glossed over this
because the art of the deal, you
know, we’re not in here
negotiating the take over of
General Motors or something like
that. You’re buying a small
business. You’re going in.
You’re in the driver’s seat
because you’re the buyer. You’re
the one coming in with the cash.
And there’s no great technique
because all you’re trying to do
is, first of all, you know from
pre-analysis that that business
that you’re looking at,
market-wise, is worth a certain
amount and they’re in the
ballpark. So, when you go in
there, you’re just gathering
information and you’re seeing
what your gut level is. I have
been doing this for 50 some
years. Do you know how often
I’ve negotiated a deal? I’d
never negotiate. And what
happens is when I get down to
the end, especially in the last
ten years, many of the sellers
of the business will stay around
-- we paid them all cash -- they
will stay around and continue to
manage the company. Why will
they do this? We become friends.
I have not given them a hard
time. I have not hardball
negotiated. I mean what you do
is don’t try to go after
businesses where they’re in
trouble and you’re trying to
steal something. Don’t try to go
in there and cut a better deal.
In other words, I’m willing to
go in there and pay market for
it. And if they’re willing to
sell for market, then we have a
deal. There is no tough, rough
negotiation that goes on and I
have never done that. And all
I’m saying is that you can
listen to this horseshit from
Donald Trump and all I can tell
you is my hair looks a hell of a
lot better than Donald Trump.
Michael: That’s funny. Except
that bald spot in the back where
people keep batting you.
Art: Yeah they do. Every time
somebody’s asked me what type of
business I bought, I would tell
them and since I’ve always
bought boring businesses, they
bat me on the head and because
of that, my hair is gone.
Michael: Here’s a question from
Travis who ordered your course.
He says, from the ending of that
recording -- this was the
recording he listened to on the
25 point checklist -- it sounded
like Art and yourself were going
to continue on to discuss some
sort of document which might
help people reinforce their
relationship with Art and his
group of investors or the
process involved once a purchase
agreement has been established.
Art: Okay, but you see when they
get to the point and they say
okay I want to talk to you on
the phone, we talk to them on
the phone and then if they
decide they want to spend the
time bringing the investors in
and doing all of that, the
documents that I fax or email to
them cover all this. They tell
them exactly what the order is
going be and how we do things.
Until we get to the point where
we’re about to do something,
it’s meaningless to send people
information on what we might do
if they would do something.
Before they sign the agreement
on paying a fee, you’ll have all
the information in writing and
it’s something they can share
with the seller and with the
broker.
Michael: Perhaps I was naïve in
my original listening of all the
recordings and details on your
site. Admittedly from those
things I had great excitement
about the possibility of teaming
up with Art to put together not
just one but a few business
purchases. It’s easy to imagine
that Art’s time is continually
wasted by people bringing him
business plans that do not suit
his requirements. Even in some
recordings he mentions people
trying to bring deals together
that just don’t match his strict
criteria. As Art says, look at
100 businesses then you won’t be
so scared to throw them away if
they aren’t idea. It was always
my intention to follow Art’s
directions to the letter. That
this would be the only way to
ensure that I don’t spend time
and money on opportunities he is
not interested in. For a guy
like me who has recently gone
the route of trying to start
things from scratch, it was a
huge eye opener to listen to
Art’s recordings. My talents are
in the area of maximizing
business processes, not in
starting something from scratch.
Why I never considered buying an
existing business is
embarrassing. This would have
saved me from my last costly
startup venture where after 18
months my partner never came
through on the side of the deal.
The experience has provided
valuable lessons and made Art’s
recordings ring even truer for
me. So, my question is, I live
in a province of Canada where
there’s not much manufacturing.
To locate ideal manufacturing
prospects with over $3 million
profit, I will likely have to
travel to other provinces as
part of my due diligence. I
realize this represents very
minor investment in return to
the scope of the businesses Art
suggest I pursue, although I’m
willing to invest the $30,000 to
$50,000 I expect will be needed
to get through screening a lot
of businesses. Doing the due
diligence and then funding Art’s
due diligence trips, at that
point I expect my well will be
completely dry and I would have
to have closed on a deal. From
yesterday’s recording, I get the
impression that there is not
enough value in getting into
these deals for Art to be
interested unless I have a
significant investment and
adequate management experience.
This was quite different than my
impressions from the previous
recordings. I fear that I will
not be able to provide any
significant investment in the
actual purchase of the business.
Can Art please give me clearer
indications of what kinds of
candidates and business plans
are likely to keep his interest?
Does he have any minimum type of
investment or management
experience that he expects to
see from those bringing him
business plans? Perhaps I should
only be considering options
other than Art and his group of
investors.
Art: Welcome to the club. I mean
I started out starting
businesses, too, until it dawned
on me that buying existing ones
made more sense. I think
everybody’s going through the
same thing because it seems if I
don’t have much money, I’d
better start a business as
opposed to buying an existing
one. The opposite is true. Now,
everybody always asks me about
the fact how much money they
need on the thing. Well, if has
$30,000/$40,000/$50,000,
whatever he’s talking about and
he’s going to be putting that in
or he’s going to use that up by
the time he gets there, that
doesn’t really happen because
what happens is he maybe
spending a couple thousand
dollars on me at $150 an hour
until he gets to the point where
he does something, but he gets
that back. In other words, it’s
like money in the bank. As soon
as he puts a deal together, at
the close of escrow, he gets all
that money back. Also, when I go
out to get funds, I go out to
the investors. I’ll bring in
enough money to cover the cost
of the purchase of the business,
enough money for working
capital, whatever the buyer
decides he needs for working
capital, enough to cover my fee,
and any other expenses that I
have or anybody else has. So,
everything is basically covered.
In other words, whatever the
amount is that he needs, if he’s
buying a $10 million business
and he needs a total of 12 or
13, that’s what he’s going to
end up getting at the close of
escrow. Now, the other amount
that he’s putting up is
basically the tokenism because
what every investor worries
about -- I don’t care with me or
anybody else on this plant -- is
if you haven’t invested anything
and you buy a larger company, if
something goes wrong you’re
going to walk away. And so, the
amount you’re putting up has to
be enough to satisfy the
investors so that they know
you’re not going to walk away,
or if you have a house, you’re
going to put a second on it. I
don’t mean it’s going to be
payments, but there’s going to
be something that you forfeit if
you just walk away from the
project. And that’s the thing
people are looking for.
Michael: So, maybe if you own a
home, you could plan on putting
a second on the home possibly?
Art: That’s right. Again, a
second doesn’t have payments on
it. It’s just a security thing.
Or if you have a valuable stamp
collection, whatever it happens
to be.
Michael: You have to have some
skin in the game.
Art: Yeah, some skin in the
game. That’s what it is. It has
nothing to do -- you can work
with me and my investors or
anybody else on this plant and
you’re going to run into the
same thing all the time. If you
haven’t invested anything,
you’re not going to put it
together because people that put
up $1 million and the people
that we have do put up a minimum
of $1 million are not stupid.
Most of the people that I work
with, the investors I work with,
own manufacturing companies. All
of them own businesses. And so,
you’re going to find -- they’re
not bankers, they’re not worried
about ratios. They want to know
that, number one; you’re not
going to walk away. The other
thing they’re worried about,
experience. They’re looking for
somebody that has experience in
managing. Now, the guy you just
talked about that started
businesses does have management
experience and does have
experience starting businesses.
That’s a plus. What I worry
about is we have people out
there that have absolutely no
management experience, have no
business experience, and zero
dollars. And with those three
things, as I said before, could
I still put them together, yes,
because I could go out, and
again, what they do is, okay,
this person is not putting up
much money or not putting
anything up, so what we’re going
to say to you Hamel, you’re
collecting a fee of a certain
amount of money, you’re going to
have to leave it in the deal or
part of it in the deal. But a
lot of times they’ll say to me,
I have to leave all of it in the
deal. So, I put the deal
together for nothing. So, when
you get down to the end, I don’t
get paid. I have all these
expenses and when I get down to
the end, I end up getting
options on stock because if you
owed me $500,000 on a deal or
$250,000, whatever it is, if you
paid me the money, I was
taxable, I had the money that
you gave me to pay the taxes on
it. If I then just take
ownership in your company, an
ownership position, that’s
taxable. In other words, if I’m
getting $250,000 or $500,000, I
have to pay tax on that even
though I’ve received no money.
The other thing that happens is
if you have limited business
experience or management
experience, they insist that I
stay in the deal personally as a
consultant or something like
chairman of the board, whatever.
So, what happens is I can put it
together if you have absolutely
nothing. The problem is I end up
getting nothing. So, it’s a
battle between me getting
something out of doing this
because I’m not going to go out
and do this and put these deals
together just to end up with
maybe a future on a company. I’m
at 72 now. I mean…
Michael: You’re not going to
bring in some Grandma who’s
never run a business, doesn’t
know anything about it, and has
put nothing in the deal. What’s
the point?
Art: People are so stupid to
think you can do that. It just
doesn’t happen. But nobody’s
also saying we’re unfair here
because all I’m saying is on one
side if they had absolutely
nothing to bring to the table, I
absolutely can put the deal
together. So, somewhere between
absolutely with them having
nothing and them having
everything, that’s where I am.
In other words, nobody’s going
to cut them off because they
only have a little bit of money
or they only have a little bit
of experience; whatever it
happens to be, those people
don’t get cut off. Those are the
people I end up working with.
We’re not looking for perfection
here. And the other thing on the
business plans. There’s two
things that we have that we need
or I need before we can go
forward. In other words, they
have to go out and buy this
business and put the contract
together. So, there has to be a
legitimate offer to purchase,
contract signed by both parties
that I have to have a copy of
and see as you’re going along.
The second thing is the business
plan, which describes the
business you’re buying. I can’t
go to the investors verbally and
ask them to do something. So,
the business plans, as far as --
you go right to the book. You go
right to the library section on
business plans or you order a
computer program on business
plans.
Michael: We put together a
resource with thousands of
business plans that they can
model on all different topics.
Art: Well, it’s not a big deal.
But the things is, keep in mind,
if you’re going out to borrow
$10 million, make that business
plan look like $10 million. When
you’re going out to buy a
business, you’re going to find
almost every attorney will allow
you to pay them at the close of
escrow. So, it’s not something
you have to take out of your
cash hoard, on the attorney. The
CPA will do the same thing. He
will wait until the close of
that escrow. So, that’s not
something that you have to take
out of your money.
Michael: If you were approaching
a CPA, what would to say to that
attorney or CPA in your own
words to get him to ride along
with the deal? How would you
approach him if you called him
up on the phone and said
something?
Art: I never call him up on the
phone. I talk to him in person.
Don’t call him up on the phone
because they’re going to turn
you down. What you do is you’re
going to talk to him about what
you’re doing. You describe the
business that you end up buying.
And you don’t go in there ahead
of time. You don’t go in there
and say I’m going to get you an
attorney before you even find
one. Once you’ve worked with me
and you’ve gotten it to the
point we are about to do
something, what you do is you go
in to the attorney because
you’re going to be going in with
a letter of intent, in the
beginning, which is one page
deal that any idiot can draw up.
You don’t have to have an
attorney. And then over the next
week, two weeks, month the
attorneys are going to be
getting together to put together
a contract. I then see the
contract as you go along and
then when it’s done, I get a
copy of that. At the same time,
you have to put together a
business plan. In other words,
you have to put together a book
basically or package that
describes the business you’re
buying.
Michael: Well, can they put the
business plan as they’re working
with you or do you want…?
Art: Yes, they can do it any
time they want. If they don’t
know how to do it and they get
intimidated, there are people
out there that’ll put together a
business plan and charge them at
the close of escrow. The
contract has been the least
problem. I mean I haven’t had
anybody having problems with
attorneys or CPAs. What I’ve had
people problems with is people
going out to get people to write
their business plan. And I don’t
know why. The person writing the
business plan, they have a
Masters Degree or he maybe an
English major, he or she might
be an English major as opposed
to these other people who have
Doctorates and everything else.
I mean I don’t know why anybody
would be intimidated by somebody
writing business plans. Business
plan people are just very nice
people that put information
together.
Michael: If you were to tell
Travis the specific order of
things to do in relation to
business plan, letter of intent,
offer, contract -- can you give
me the chronological order of
how things should happen?
Art: What you do is you sit down
with the owner, and don’t do
this verbally from a distance or
on the telephone -- you sit down
a few times and you negotiate
the transaction and then by the
second or third or fourth,
whatever, meeting that you have,
you make a letter of intent
offer. And the letter of intent
offer is nothing more than a
summary of what you and the
seller have agreed to. You’ve
agreed to a price, you’ve agreed
to terms, you’ve agreed to the
owner staying; things like that.
And it’s not in detail. It’s not
a binding contract. What you’re
trying to do is you’re trying to
get them to agree to certain
things.
Michael: Then you have them sign
it or you both sign it.
Art: You both sign it. It’s not
binding, but then you’re going
to say, my God, they’re not
going to stick with it because
it’s not a binding contract. All
the years I’ve been doing this,
I haven’t had anybody walk away
from one of these.
Michael: They’re very powerful
because it’s basically their
word.
Art: That’s right. And so, what
happens is -- and these people,
you’re going to find the chance
of you running into a person
that has a business making $1
million a year that doesn’t have
good word or isn’t a good
person…
Michael: They’re good people.
Art: I have not run into one. I
have run into one that I haven’t
gotten along with. They’re all
nice people. They’re easy to get
along with. And keep in mind,
the people I’m working with are
myself when I come in. We have
the most power of any person
they meet because we have all
cash and when you can pay all
cash, you’re the one that talks.
So, the key thing is don’t make
a big thing out of it. I have
just made a big thing out of it
on the different conversations
because you can’t believe the
problem we’ve had on business
plans.
Michael: So, you go in a few
times, you get the letter of
intent, then what?
Art: You’re going through a due
diligence period.
Michael: Do you tie it up before
you do due diligence or is that
in the letter of intent?
Art: That’s in the letter of
intent. You’re tying it up and
taking it off the market.
Michael: How long do you ask
for?
Art: Sixty days due diligence.
Michael: Sixty days. So, in that
letter of intent, he’s going to
take it off the market, you’re
going to have 60 days to do your
due diligence.
Art: That’s right. And at the
end, you go to contract. Now,
there’s situations when you’re
working with me. If you’re
working with me and you don’t
have a lot going for yourself,
you’re going to have to go to
contract sooner because I’m not
going to sit around and work
with and then have the deal fall
apart. There’s nothing wrong
with even going to contract in
the beginning, but it’s letter
of intent that’s easier to get
signed. If you then go to
contract, even if you have it at
the end of the first week, you
still have 60 days to the point
where you have to put any money
up. And somebody’s going to tell
you, well we have a contract
now, I need the money now -- no.
We don’t put money up with
letters of intent.
Michael: Or contracts.
Art: Well, even contracts once
you’ve gone through due
diligence. But why should I put
money up before I check things
out.
Michael: But if you want to put
up an early contract, is there
money put up?
Art: Not normally. They may ask
for something toward the end,
but usually what they do is they
just forget about it. Depends on
the broker more than the seller.
Again, don’t let this stuff get
you, and the only reason I
brought it up is when I first
starting working with these
people, Michael, a couple of
years ago, I had a certain thing
in my mind, they’re going to
have problems with the following
things and that’s not what
happened. We ended up having
problems with dumb things. In
other words, I was out spending
my life out buying companies and
I never had trouble with a
business plan, putting
information together. Now, years
ago, a lot of times I’d go in on
a deal 20/30 years ago, we’d
have a complete package before
we even started negotiating.
Today they don’t do that. If a
seller is selling it to you
directly, they don’t ever have
anything put together. If they
have an attorney or CPA that’s
going to get a listing on it,
they do put a package together.
The average business broker, if
he gives you one sheet of paper,
you’re going to be lucky. Now,
occasionally, you’re going to
run into a broker out there or
somebody in merger and
acquisitions that has put a big
package together and what you
ought to do is put that at the
top of your pile and you’re
going to say, well, there may be
things wrong with it. Well,
there may be, but one of the
biggest things you have just
gotten by is having all the
basic information because when
you go in, the less information
you have by the time you go to a
letter of intent, the more
chance it’s going to fall apart
because the information you’ve
gotten before you go to due
diligence will be things that
are going to screw up the deal
because they held something back
or they lied or whatever. So,
just be careful.
Michael: So, he’s not going to
need to spend $30,000 to $50,000
to get to the point of tying up
a business?
Art: I haven’t had anybody put
that much in.
Michael: But let’s he has that
money left over to put up.
That’s his skin in the game. Are
you saying that could be enough
under certain circumstances?
Art: It depends on what he’s
trying to do, how risky it
appears to be, how much
experience he has. It’s the
package he brings to the table.
The less he brings to the table
the more reassurance they’re
going to want. It’s just a
logical thing. In other words,
if he were doing this, I mean if
he has that much money, I’m sure
he’s smart enough to know if I
want to go out and invest in
something, these are the things
I want. That’s all I’m asking
for. The people I work with are
more reasonable than anybody
you’ll ever work with. They’re
very nice people. They’re not
hard asses. They don’t nitpick
because I don’t work with people
that nitpick, I don’t work with
people I don’t like. In other
words, if I don’t like them, I
don’t work with them.
Michael: Here’s an email from a
guy. He writes to me, Michael, I
just met with the president/CEO
of the largest manufacturer of
target practice equipment in the
U.S. Company revenues are $23
million. Company has enormous
potential with pre-agreed leased
programs with the U.S. military
if capital can be raised by the
business. Could take company
revenues well in excess of $100
million annually. I met with the
CFO, getting financial today. I
along with one of the cofounders
will be putting together a
business plan. He said both
company business plans should be
ready by the beginning of the
year. I’ll have two potential
buy out candidates. I’m very
serious about this and sincerely
hope Art can help us with the
financing.
Art: Tell him there’s no trouble
with the financing. It’s not
financing. We’re brining
investors in. Investors mean you
pay them a return. You don’t
have payments every month and
you end up owning the business
free and clear even if you put
another $20 million or $30
million into the company. We
don’t have loans sitting there.
In other words, you’re just
paying returns to investors.
Expanding rapidly, we don’t have
to pay them return for maybe
two, three years.
Michael: I was listening to the
course on financing again. And
this stuff you’re telling me now
is the same stuff you were
talking about back then even.
Art: It not only has worked for
years, it will continue to work
for years. I always tell people,
if you go the moon or Mars or to
some other planet, if there are
people there, they’ll be doing
it the same way. I mean the
thing I found even before you
started getting all these people
from all over the world, not one
person in any other country that
I’ve talked to through you or
before you has ever told me
about anything different in
their country than it is here.
Everything’s the same.
Michael: Well, on the part on
financing, you were really
excited about that when you were
making the audiotapes and this
was back, I think in ’85 and you
said I can’t wait to see 15
years from now how the real
estate community responds to
this.
Art: Well, that has really taken
off. Everybody’s copying the
real estate part of it. I told
you the only difference between
what I do and everybody else
does is everybody goes out and
tries to go public with
companies using real estate for
collateral. The only difference,
I told you, is I’m the only one
out there that I’ve seen that
goes out and gets lines of
credit as opposed to refinancing
the real estate. That’s just
where I’m coming from. I feel
very comfortable going to banks
and getting credit lines.
Another thing with this guy,
tell him congratulations and the
only thing that matters on this
-- if what has to be put into
this company, X number of
million dollars makes sense
financially, it will go
together. So, that’s the key
thing. If we can’t make it work
on our side, then I doubt if
he’s going to make it work
unless he changes something. But
if everything looks good going
in and it’s a great opportunity,
those are the ones we do. We
have never turned down one that
was just a little distance away.
Every one that we have turned
down to date over all the years
have been out in left field. I
mean not that they were bad,
it’s just the arithmetic didn’t
make sense. And if it doesn’t
make sense to me, I can’t go to
an investor and say would you
put up $1 million or $2 million
or $5 million on this, they’re
going to say are you crazy. If
they show me the good contracts
that make sense, that they show
business plans that make sense
-- and again, they’ll know
themselves. If they have any
common sense at all, when
they’ve _____ the business plan
_____ themselves, they’re going
to say this really makes sense.
I’m really doing the right
thing. And then the amount of
money doesn’t make any
difference. We’ve always been
over subscribed. I mean we’ve
raised $50 million on deals
where we only needed $5 million.
Michael: Hello, Michael. Once
again I’d like to thank both Art
and yourself on putting together
all this valuable information. I
am diligently plowing through
all the course materials and
also have begun to research my
target prospects. A while back
you had said to keep the
questions coming for Art. So, if
he doesn’t mind, I sure would
like to get his input. I’ve
broken my questions down by
categories and although I have
listed them all here, please
feel free to break this up and
tackle them as time permits as
you and Art see fit. I don’t
want to take Art or your time
for granted or abuse this great
privilege.
Art: Do you know sounds great
about this person that’s writing
or calling you? He represents
99.9% of the people I’ve worked
with.
Michael: As I’ve mentioned
previously, I fully expect that
my list of prospects will come
mainly from other provinces
(he’s in Canada) since there’s
little manufacturing here. As
suggested, I will start my
search for suitable business
projects by looking through the
manufacturers directories to
avoid the brokers. I’m trying to
be ruthless as possible and
targeting the best candidates to
contact. Using the directory, it
is simple to weed out all of
those that have too many
employees or have not been in
business for 15 plus years or
don’t have enough sales to even
be close to the $3 million
profit per year. To narrow
things down a little bit
further, (1) are there certain
industries or types of
manufacturing which you would
generally prefer to look at or
avoid all together. And he gives
examples, manufacturing that
mainly sells to government,
manufacturers that serve the
automotive industry, tier 1,
tier 2, tier 3 manufacturers,
manufacturers that produce high
ticket items versus low ticket
items, example ambulance vehicle
manufacturing versus pressure
washer manufacturers.
Art: Let me take the first part
first. Number one, I like
working with people who break
things down the way he breaks
them down. He has a very
organized mind. He’ll do very
well in business. I just want to
tell you that. Let’s take one
that stuck out, which is the
automobile industry, whether
it’s tier 1, tier 2, tier 3. The
thing you’re always going to run
into is you’re going to run into
an industry or a business where
you have peaks and valleys. And
when you are tier 1, 2 or 3, I
don’t care what’s happened
because let’s take the biggest
supplier that General Motors
has. It’s in bankruptcy right
now. It’s a spin of GM. What
these auto companies do is they
give you a thin a margin as
possible and as soon as you get
used to it, maybe make a slim
profit one year, they’re back
the next year trying to cut your
price down. So, it is very tough
to make a good profit in a
business like that. And the
other thing is you bring
investors in, the problem is
you’re going to have years where
you don’t make enough money to
get beyond the investors. In
other words, there’ll be enough
cash flow maybe there to pay a
return to the investors and you
and your family are going to be
out on welfare or something. You
have to stay away from the ones
that have peaks and valleys. You
have to stay away from ones
within an industry that are
continually working on you. Just
like if you were buying a
company that was selling to Wal
Mart. I mean you have to be
crazy. Now, would you volume be
good -- yes? Would they drive
you nuts with their price cuts
and the way they work -- yes
they would? And if you haven’t
worked with Wal Mart, you
haven’t lived. Number one, if
you are person that is organized
as this person is or appears to
be, what you should be doing is
going after manufacturing
companies where you are in
control of your own destiny. In
other words, you have
proprietary products that your
company is selling. That you’re
not a subcontractor for somebody
else because most companies out
there, smaller companies, are
subcontractors, which means that
people you’re selling to do a
good job during the year, you’re
going to have a good year. If
they don’t, it falls off. I mean
it’s not only the economy, but
it’s depending on how good a job
they’re doing. If you’re going
to go after a business say
that’s making over $1 million,
my suggestion is, if you can
find one that has proprietary
products so that you can drive
the sales organization or I can
help you do it. What’s going to
happen is you’re not going to
have the peaks and valleys,
you’re not going to have the
problems, you’re not going to
have to spend all your time in
there nervously trying to get
this thing to make money. So,
that’s the basic thing you ought
to go after instead of trying to
come up with too many rules. In
other words, go out and start
with X number of dollars. You
want to make $1 million, $2
million, say $3 million a year,
fine. Pick ones in that
category. With our minimum, it’s
$1 million. We suggest at least
$1.5 million so that by the time
you get done analyzing the
numbers, you’re still above $1
million because we don’t go in
if it’s under $1 million. So,
the main thing is to start with
the number, the arithmetic be $3
million net as he was talking
about. And what will happen is
instead of only having two
companies that sell to General
Motors that make $2 million a
year, you’ll have thousands of
companies in Canada, in the U.S.
that make $2 million, $3 million
a year. So, make it as broad as
possible, get in there, and get
your feet wet. Once you get in
there and start to see what
these businesses are like, even
though you make up a list of ten
things you think you’re going to
like, I’ll make you a
prediction, you’ll end up buying
a business that’s different than
anything you ever thought you’d
do. Because you’re going to get
in there and say boy this really
feels comfortable. I never
thought of owning a toilet seat
business; whatever it happened
to be, some ridiculous thing. I
was actually thinking of
Port-a-potty. Somebody the other
day asked me to help him buy a
port-a-potty company.
Michael: A couple more things
and you may have answered some
of it, but if you want to add
anything. Do you look for
manufacturer servicing more
profit niches and, therefore,
commanding a higher profit
margin over lower profit margin
companies? For example, all
other factors being equal is a
company making $3 million or $30
million in sales more valuable
than a business making $2
million on $15 million in sales?
Art: Well, the numbers you’re
talking about there are not bad
because normally in
manufacturing you usually are
always going to find at least
10%. Once you get below that,
you’re basically in an area
where you have a grocery store
that has a 1 or 2% bottom line.
Most of the ones I worked on
have 20-30%. Let me give you an
example. I’ve owned three
printed circuit board companies.
First one I bought in the Dallas
area many years ago. I had a net
profit on the business of about
50%. A few years later I bought
another one and that deal was
doing 30%. The last one I bought
a few years ago was only doing
10. It’s basically become a
commodity because once it gets
down to 10, and a lot of this
starts being done offshore, it
makes it very difficult to go
after those businesses. But
again, what you do is you got
out and get your feet wet. Go
out and visit a few businesses
and after a very few, it’ll
start to come to you as to
what’s really out there. It’s
not as complicated as it looks.
It really isn’t. Once you get
out there, you’re going to find
basically almost every business
is the same underneath and so
you look at a few things that
are different and then by the
time you’re getting your second
or third business, you’re really
going to find they’re really
boring. There’s not a lot of
excitement in these businesses
because almost everything is the
same. All you have to do is
avoid the things that I keep
telling you to avoid.
Michael: He asked; if I’m hoping
to work with Art’s investors,
should I even consider a
business with less than $3
million in profit?
Art: No, the figure we’ve worked
over a million. I have never
gone back to the investors for
the last 25 or 30 years with any
business making under $1
million. And I have to keep that
standard because, number one, if
I start to deviate after all
these years, it’s going to make
them nervous, I’m sure. They’ve
never said anything, but I’ve
kept that standard. Again, it’s
been more me than them. They’ve
never said anything about, but I
can promise you working with me
if the number ends up falling
below $1 million, I will…
Michael: Do you have any
thoughts on whether
manufacturing companies with
multiple facilities are good or
bad? For example, some
manufacturers have locations in
two different cities or
provinces.
Art: It just makes it more
difficult to manage it, but
let’s take Mexico. I was down in
Mexico. I did not speak Spanish.
By the time we finished after 15
years, we had 17 companies in
almost every city, different
cities in Mexico. I was not
managing them hands on. So, what
happens is if you have a
business in eastern Canada and
another manufacturing plant in
western Canada and you’re going
to work hands on, you’re going
to have a hard time getting back
and forth every day. If you
follow the rule, which is let
somebody else continue to manage
it -- and again, it’s very
simple to be an absentee owner
because there’s going to be
somebody there even if the owner
is staying or the management
that’s getting paid a lot of
money and what they’re going to
do is manage this. And once you
start to pay them the money
you’re going to pay them to run
that, you’re going to find that
they don’t call you, they don’t
bug you. You don’t have to be in
on a day-to-day basis. And so
with that in mind, I just want
you to realize that running two
is not going to be any more
difficult than running one. I
have been running multiple
businesses since I started 50
some years ago. I’ve never had
one company at any one time and
I haven’t had problems. I don’t
consider myself that good a
manager. I really don’t. Go out,
stick your toe in the water. If
you’re working with me on it, I
can lead you through it and even
help you with it, too. You’ll
laugh by the time we finish and
you said it’s another thing I
worried about that isn’t going
to happen. All the years I
taught seminars, I told everyone
at the beginning of the seminar
one thing. Take out a yellow
sheet of paper, put down the 50
things that are going to keep
you from being successful in
business, take that piece of
paper and put it in a desk
drawer or safety deposit box.
When you’ve closed on your first
business, take the yellow sheet
out and darn you won’t believe
it, none of the 50 has happened.
So, all the reasons that all
these people do not succeed in
business is based on ideas they
have that are absolutely lies;
they’re not true.
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