I have the great pleasure to welcome you
to a very special interview with Mr. Vic Conant, the President
of Nightingale-Conant Corporation.
Nightingale-Conant is the world's
largest producer and publisher of personal development products and
services. For over 45 years, the have been bringing people the
information, skills, and motivation they need to create the life of
their dreams through audio products and programs.
Nightingale-Conant Corporation was
founded in 1960 by Lloyd Conant and Earl Nightingale.
Lloyd Conant, an
early direct mail expert and owner of a direct mail, printing, and
fulfillment business and Earl Nightingale, a well-known motivational
talk radio host for Chicago's WGN Radio and author of "The Strangest
Secret" combined forces to market and distribute Earl's recordings of
"The Strangest Secret", "Lead The Field" (a self-improvement industry
classic), and "Our Changing World". In 1978.
Nightingale-Conant began
publishing and marketing new authors, beginning with Denis Waitley and
eventually including Anthony Robbins, Brian Tracy, Deepak Chopra, Zig
Ziglar, and many more of the industry's most recognized names.
In this interview, you will hear Vic and
I discuss the early years of both his father, Lloyd Conant, and Earl
Nightingale. You will hear exactly what motivated Earl
Nightingale to begin to speak and create products dealing with self
improvement.
Vic reveals how Earl and his father
eventually joined forces to create and market their first huge
success.
Listen as Vic explains the advantages of
audio products over video products and even books and why Nightingale-Conant
products are ultimately so popular. He goes on to explain why very
successful people and entrepreneurs are so interested in self
improvement products.
A few of the highlights of this
exceptional interview are:
-
How Vic became
the President of Nightingale-Conant Corporation.
-
Who is Vic’s
Number One mentor and why?
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What the
best-selling self improvement topic is and has been for many years.
-
Which types of
media have brought the company the most sales (i.e. television,
radio, Internet, etc.).
-
The most
profitable strategy used to market and sell their products.
-
How and why the
personal development business has increased over the past
twenty-five years.
-
The importance
of good time management.
-
Some of the
very sophisticated marketing analyses used by the company.
-
The new
Mentoring Program offered by Nightingale-Conant to coach
potential customers to meet their unique needs.
-
The importance
of relationships. Vic shares some of his own personal experiences.
Attention
Information Product Authors!
-
Learn how an audio
book author would submit a product to Nightingale-Conant.
-
Learn how
Nightingale-Conant works with new authors.
-
Understand
the
importance of the product having a great title and why this is
more important than the graphics or the packaging.
I invite you to become acquainted with
Vic Conant through this insightful interview. He is personable, truly
interested in how his business helps people, and shares a great deal
of inside information into the audio publishing industry through his
years of experience and wealth of knowledge.
