When Teresa Denham was invited to a Virginia
Tech football game in 2005, she didn’t want to spend money on anything expensive
to cheer the team on. This was her first (and probably last) football game, so
there was no sense in wasting money.
She grabbed cheap maroon and orange yarn from
Wal-Mart and quickly made them into little pom-poms and stitched them to the
fingers of a pair of white gloves that she borrowed from a friend.
When she showed them to the fans at the game,
she got so many
compliments, she knew she was onto something big!
Still, it wasn’t until she was 23, and
on maternity leave after having her first child, that she
made the decision to give up her $35,000-a-year job and give her idea a go. She
now owns a multimillion-dollar (and growing) company.
This audio is the step-by-step story of how she took that
simple idea and created what is now known as Spirit Fingerz. And you’ll get the
inside look at everything – from how she obtained a patent to how she negotiated
her licensing and contract deals, and all the lessons she learned along the way.
You’ll Also Hear…
* The only steps you need to worry about in the
patent process – how much you can expect to pay, exactly what “patent pending”
means, and how long it usually takes to obtain the actual patent
* The scary side of finding cheap manufacturers from
China
* A quick story about why it’s so important to be
prepared for success– even on your first sales appointment
* The crazy way Teresa found out that Oriental
Trading Company was infringing on her patent – and the simple move she made that
stopped the wholesale giant dead in its tracks
* Why licensing is one of the smartest business
decisions you can make with a product – and an insider’s look at how it’s all
done
* All the details about Teresa’s contract with a
major college apparel company – how she negotiated for an even bigger deal (that
gave her more rights and more money), and what happened when that business was
bought out – twice
* The simple little plan Teresa has for taking her
business to new heights in the near future
* Exactly what it’s like to get wined and dined by
the CEO of a major corporation – yes, it really happens to the little fish too
* The single most stressful part of transitioning
from inventor to businessperson
If you’re like most people, you’ve probably had a great
idea or two that you wish you would have taken to market because, later on,
someone else did. The hardest part is finding the courage to listen to your
inner voice and follow that dream. And in this audio, you’ll hear how exciting
(and profitable) the journey can be.
