If you haven’t heard of the Red Hat Society yet, you most certainly will – and not just from this recording! The Red Hat Society is an organization of women who believe that there is fun after the 50 and that silliness is the comedy relief of life. There are currently over 800,000 members, and that number is growing rapidly.

That being said, I know that you will enjoy this consultation that I did with Pam. You will hear Pam give details of the Red Hat Society and describe her small business of selling Red Hat Society apparel online and through Ebay.

Although her business is successful, Pam felt that she wanted to develop some kind of information product for the fifty and over age group of women. She had listened to several of the consultations on my web site, www.hardtofindseminars.com and was hoping that I could help her with some specific ideas for products.

Listen as I quickly come up with an idea about creating an information product targeted specifically to Red Hat Society members:

Pam could create audio interviews with dynamic Red Hat Society members about their philosophies and how they have fun in the Red Hat Society. Listen to my advice about how to market these audios to different local chapters of the organization and, possibly, to the organization’s national chapter.

Pam gets crash course in creating this information product:

· I give Pam a sample list of questions that she could ask her interviewees
· How to record the interviews
· How to edit the interviews
· Ways to make these interviews available to members of the Red Hat Society online.

We talk about how the market will determine the pricing of the product and how to get lists of names and email addresses of women who would be prospects for future products developed by Pam. The sky is the limit!

Pam comes away from this consultation with the determination to develop this unique product. As a listener, this consultation details all of the points necessary to develop your own unique information product in a simple, step-by-step fashion. This consultation is 30 minutes.

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here